mce class: home staging- the key to selling success
DESCRIPTION
A practical and high informative class designed for Real Estate Agents who want to separate their listings from the competition to sell for top dollar in the quickest time possible.TRANSCRIPT
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Kathryn C. Wheat School of Real Estate | Provider # 9977 | Course # 02-00-086-27323
Home Staging
The Key
To Selling Success
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To Stage
or
Not To Stage…
That is the ?
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Lack of Inventory
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Why Stage?
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Under Contract within Hours…Full Price Offer
Staged Home
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#1 #2
A seller only has control over two factors:
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Barb Schwarz
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What Is Home Staging?
Home Staging preparing homes for sale
regardless of location, price, or condition.
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Accredited Staging
Professional™
•Only nationally recognized designations
•Graduates of rigorous training course
•Specifically trained to prepare a home for sale.
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What does an ASP do?
•Create a Broad Appeal
•Use “Buyer’s Eyes”
•Rearrange, refresh, reduce
•Color, clean, clutter-free
•Sell the space and not stuff
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1. Faster Sales Time
2. Higher Sales Price
3. Great Listing Tool
4. Distinct Marketing Advantage
5. Attract a broader range of buyers
6. Buyers feel home is well maintained
The Benefits of Home Staging
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7. Building Inspectors view Staged® Homes as well cared for
8. Often get better Appraisal value
9. Professional Image – look better on fliers and websites
10. Gain referral & repeat business
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Buyers only know what they see…
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…not the way it could be.
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If you can’t see it…
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…you can’t sell it.
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Clutter Eats Equity
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• Listing tool
• Value Added Service
• Market Differentiator
Home Staging is a…
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The Home Assessment
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Update
Neutralize
Pre-Pack
Clean
Impress
Staging Criteria
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Statistics
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Naked Living Room
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Creative use of vignette
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Vacant houses have no soul
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Staging Helped Sell
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Before Staging
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After Staging
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Family Hall of Fame
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De-personalized After Staging
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What buyer sees…
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Staging shows what it could be
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Before Staging
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After Staging
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Taste Specific
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Mass Appeal
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Kid’s Room Before
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Kid’s Room After
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Office Before
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Office After
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Master Before
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Master After
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Home Staging For Builders
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Occupied Before
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Occupied After
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Occupied Before Staging
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Occupied After Staging
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Consultation Completed by Owner
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Is any house too small to stage?
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HOW TO EDUCATE SELLERS
Educate sellers that
by Staging their home,
they will keep more equity
because Staged homes
look better and sell faster!
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-Barb Schwarz
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-Barb Schwarz
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Listing Price 250,000
3% Price Reduction -42,500
Total -7,500
Average Staging $3,500
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Realtors and Stagers Partnering Together
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Partnering Together
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