McGraw-Hill/IrwinBusiness Research Methods, 10e

Dosen: Prof. Dr. Ir. Ujang Sumarwan, MSc

Chapter 16Chapter 16

Exploring, Exploring, Displaying, and Displaying, and Examining DataExamining Data

16-2

Learning Objectives

Understand . . .• That exploratory data analysis techniques

provide insights and data diagnostics by emphasizing visual representations of the data.

• How cross-tabulation is used to examine relationships involving categorical variables, serves as a framework for later statistical testing, and makes an efficient tool for data visualization and later decision-making.

16-3

PulsePoint: Research Revelation

67 The percent of college students who see nothing unethical about swapping or downloading digital copyrighted files (software, music, movies) without paying for them.

16-4

Research Values the Unexpected

“It is precisely because the unexpected jolts us out of our preconceived notions, our assumptions, our certainties, that it is such a fertile source of innovation.”

Peter Drucker, authorInnovation and Entrepreneurship

Untuk melihat file lengkapnya Untuk melihat file lengkapnya silahkan menghubungi kami di silahkan menghubungi kami di

www.mb.ipb.ac.id