PRYOR DESIGN COMPANY

303 South Main St., No.205Ann Arbor, Michigan 48104

Dear Mr. Scott Pryor,

My name is Danielle McHale, and I recently graduated from Michigan State University with a BFA in graphic design. I am currently seeking a full time graphic design position and would love to start my career working in your studio. I toured Pryor design studio with AIGA in the fall of 2010 and instantly fell in love with the atmosphere, attitude, and location of the space. I feel I would be a great addition to your team because I share the same enthusiasm for design that your designers and portfolio radiate.

I am a creative thinker and find inspiration in everyday objects that I incorporate in my design work. Finding creative solutions using branding and strong composition is my passion. I can really see myself working on projects for clients like Ele Cake Company and doFit—what a rewarding profession. Attached I have provided a few samples of my work.I welcome any feedback you may have to offer and hope for a chance to meet with you to discuss my full portfolio. I will contact you within a week to follow up and possibly arrange an interview. Thank you for your time and consideration.

Sincerely,Danielle McHale

DANIELLE McHALEmcHale.danielle@gmail.com 586.925.1608 207 Gunson Street, East Lansing MI, 48823/ /

TECHSMITH CORPORATION

mcHale.danielle@gmail.com 586.925.1608 207 Gunson Street, East Lansing MI, 48823/ /

Dear Mr. Brian Lesperance,

As the current graphic design intern at TechSmith Corporation, I am applying for the full time Graphic/Web Designer. I am currently a senior at Michigan State University and will be graduating with my BFA in graphic design in May. My experience at TechSmith has helped me grow as a designer and I would love the opportunity to grow within the company.

While courses and professors at MSU have taught me the fundamental design skills and processes, at TechSmith I have learned how to design in a professional environment. I have collaborated with the creative team on projects such as the TechSmith career fair and the annual birthday party design systems, but also worked independently on banner ads and other promotional materials. I believe my design skills, self-motivation and team attitude have proven to match the style and culture of TechSmith.

Working with the creative team, I have a strong understanding of the marketing goals and design style we aim for in our deliverables. My expertise is print design, but I also have a working knowledge of web design and development. Working at TechSmith would grant me the opportunity to use my expertise while also continuing to learn more about the web platform. I am familiar with TechSmith’s design process, branding system and products. I feel I would be a great candidate for the position and would greatly appreciate the opportunity to discuss this opportunity in person.

Thank you for your time,Danielle McHale

2405 Woodlake DriveOkemos, MI 48864

DANIELLE McHALE

SKILLS

Michigan State UniversityEast Lansing, MI August 2007–May 2011 BFA in Studio Art, Graphic Design

mcHale.danielle@gmail.com 586.925.1608 207 Gunson Street, East Lansing MI, 48823/ /

TechSmith Corp. Graphic Design Intern Assist creative team in creating posters, print ads, banner ads, and various collateral for trade shows, publication, web advertising, and internal promotions. May 2010–present

STA 494 Design Center Worked with client on redesigning the annual Red Cedar Review logo and publication. Enrollment based on invite only.January 2011–May 2011

MSU College of Law Marketing Designer Worked in the Career Services Office creating promotional materials, including posters and tickets, for events. January 2010–May 2010

Breslin Center Ticket Office Sales Associate Ticket event sales person January 2008–December 2009

Expert in Adobe Indesign, Illustrator, Photoshop, Microsoft Word and Excel Working knowledge of Adobe Dreamweaver, Flash, After Effects, HTML coding, CSSMac or PC

MSU AIGA student group MSU AIGA Student Representative September 2010–present

AIGA member August 2008–present

BANG Create-a-thon Collaborated with AIGA Student group and professional designers to design collateral for two non-profit organizations during a 24 hour period. November 2009

Work featured in MSU Department of Art & Art History Undergraduate Exhibition Juried by professional artists April 2010

Work featured in AIGA Student Design Exhibition Juried by AIGA Administrative Faculty April 2010

Work featured in AIGA Student Design Exhibition Juried by AIGA Administrative Faculty April 2009

Work featured in MSU Department of Art & Art History Undergraduate ExhibitionJuried by professional artists April 2009

Work featured in MSU Department of Art & Art History Foundations ExhibitionJuried by graphic design faculty April 2008

Cousino High School Yearbook Editor-in-Chief August 2006–June 2007 staff member August 2004–June 2007

Graphic Design Recognition Award Selected by Jury of MSU Department of Art & Art History Undergraduate Exhibition for work titled “Deity Trademark: Athena.” April 2010

CEVA Scholarship Selected by Deans of local North Florida Colleges based on written essay and GPA. April 2009

Michigan Interscholastic Press Association Gold Award Cousino YearbookJune 2007

Walsworth Publishing “Best of the Best” publication featureCousino YearbookJune 2007

MSU Dean’s List Spring semesters 2008, 2009, Academic year 2010

HONORS & AWARDS

EXPERIENCE

ORGANIZATIONS & EXHIBITIONSEDUCATION

DANIELLE McHALE

TECHSMITH BIRTHDAY PARTYPrint materials created for TechSmith Corporation’s annual birthday party. Clue character portraits were inspired by the original borad game and drawn in Adobe Illustrator. Print materials include invitation, program, clue cards and folder.January 2011

Clue2011TechSmith

Mr. GreenMr. Green

Mrs. Peacock

Mrs. Peacock

ATHENA LOGOLogo created for the deity, Athena; the goddess of war and wisdom. January 2010

THE LITTLE RED RIDING HOODBook cover designed for The Little Red Riding Hood displaying the scary aspect of the originalfairy tale. Includes original photography.April 2010

http://www.techsmith.com/careers

What we’re looking for:

Maybe you’ll come up with our next best thing?

& more!

Meet Robertand Renée They’ve been developers at TechSmith for a year and...Get to develop software for Mac, Windows, web, & mobileHave plenty of room to grow & become better developers

Use & experiment with brand new technologiesLike to collaborate with others in the company

Are encouraged to think outside the boxGet serious hardware to work with

Enjoy their fair share of free popWear jeans to work every day

Eat free lunch on Friday

http://www.techsmith.com/careers

Seriously love their jobs

TECHSMITH CAREER FAIRBackdrop, pull up, and brochure created to display at career fairs to sell TechSmith to potential employees. December 2010

Software for Everyone

HYPERTHREADSIdentity system created for a counter culture clothing company for gamers. October 2010

THREADSHYPERTHREADSHYPER

USA FIRST-CLASS

HYPERTHREADS404 E. RANDOLF STREETCHICAGO, IL 60601

DANIELLE MCHALEwww.hyperthreads.comP: 555.345.1898E: d.mcHale@hyperthreads.comF: 555.345.1899

MR. JOHN SMITH404 E. RANDOLF STREETCHICAGO, IL, 60601

Dear Mr. Smith

Thank you for the oder that you have placed for the full team kit. We wish to confirm that the order will consist of twelve red and gray striped jerseys (size large), twelve gray shorts (size large) and twelve pairs of red socks. We envisage that the delivery time on this order will be approximately two weeks from the date of this letter, however please be aware that we have experienced a slight delay on recent similar orders and there is a possibility that the order may take an additional two weeks beyond the expected date. Thank you for the order that you have placed for the full team kit. We wish to confirm that the order will consist of twelve red and white stripped jerseys (size large), twelve white shorts (size large) and twelve pairs of red socks. We envisage that the delivery time on this order will be approximately three weeks from the date of this letter, however please be aware that we have experienced a slight delay on recent orders and there is a possibility that the order may take an additional two weeks beyond the expected date.

We can confirm that you will be invoiced for the amount of $225.00 plus tax after the order has been recieved.

Once again, we thank you for your custom and should there be any problems with your order then please do not hesitate to contact me during office hours at 555.345.1898.Yours sincerely,

Danielle McHalewww.hyperthreads.comP: 586.925.1608E: d.mcHale@hyperthreads.comF: 555.345.1898

MACY’S LOGORedesign of Macy’s logo, a high end department store.November 2010

ORIGINAL REDESIGN

IDENTITY PHOTOGRAPHYOne of a series of photo composites displaying the identity of individuals. December 2010

UNHEALTHY BODY IMAGEEditorial spread designed for an article on negative body image and eating disorders. Includes original photography.March 2010

As a part of Healthy Body Image Week, Courtney Martin, author of "Perfect Girl, Starving Daughter: The Frightening New Normalcy of Hating Your Body," spoke to students about negative body image and its affect on a woman's daily life.

As students, we encounter pressure in almost every nuance of life. We must get good grades, join the best fraternity or sorority, get the competitive internship or job, have the largest tolerance for alcohol and most of all, have the perfect body.

Almost as important as having the "perfect" everything is having it look effortless.

Although fraternities and sororities are often cited as instigators of unhealthy eating habits, other highly-competitive environments such as athletic teams, the gym and for some students, their home are often ignored.

A high-pressure lifestyle can lead to unhealthy habits and some students may not realize they don't have to starve themselves or purge their meals to have a diagnosed eating disorder.

Students who are addicted to working out, who consciously limit their caloric intake to the amount of calories they burned at the gym and who can't eat cookies without feeling intense guilt are all victims of disordered eating habits.

How many people do you know who are actually 100 percent satisfied with the way their body looks? Probably not many. How often do you hear students discussing their appearance, and if they look fat in a certain outfit? Probably more.

Lehigh has resources to help students with body image problems and eating disorders, but also resources to help their friends learn how to deal with the situation. Unfortunately, unless the victim wants help, these resources can only go so far.

As much as we educate ourselves and try to be aware that the images presented in popular culture are unrealistic and only represent a small percentage of the population, the messages will still affect us.

But one way we can try to counteract its influence is by focusing on all of the other things that make us great.

Instead of complimenting someone's self-restraint because they ordered a salad when everyone was eating cheeseburgers or by telling a friend that certain shirt makes them look skinny, congratulate them on making Dean's List or for getting a second interview with their dream employer.

The admissions department didn't know what we looked like when they decided to accept our application. We were all accepted to Lehigh because we are intelligent, well-rounded individuals.

We each have many great qualities and so much potential, so why do we insist on wasting our time focusing on superficial details, such as our appearance? - Edit Board

HEALTH23

ROMEO & JULIETShakespeare poster design for Romeo and Juliet. Includes original photography.May 2010

THANK YOUI LOOK FORWARD TO HEARING FROM YOU.