mcm controles eletrônicos ltda. established in 1983, mcm is currently based in its 10,000 m² of...
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MCM Controles Eletrônicos Ltda.• Established in 1983, MCM is currently based in its 10,000 m² of facilities, divided into 3 units, in Santa Rita do Sapucaí, MG, the Brazilian Electronics Valley, and operates all over Brazil and overseas, reaching high levels of customer satisfaction.
• MCM develops, manufactures and markets POWER SUPPLIES AND UPSs. I It also offers a wide range of MANUFACTURING SERVICES. These can comprise all stages, from the acquisition of domestic and imported imputs through manufacturing, distribution and after-sales, thus ensuring the quality of the manufactured products.
OwnershipMCM Controles Eletrônicos Ltda.
João Marcos 99%Jorge Casado 01%
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A company dedicated to engineering projects, research and development of electronic products with emphasis on Telecom and Energy (AVRs, UPSs and SMPSs).
MCM Tecnologia e Sistemas Ltda.
OwnershipMCM Controles Eletrônicos Ltda.
Flávio Dotta Jr. 49%MCM Participações e Empreendimentos 51%
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Contribute to the development and growth of the society by simplifying the life of people and organizations and offering innovative and quality products and services.
Mission
Vision
Be a reference in the electronics service industry and recognized as the best Brazilian company in the market of products for energy conversion, standing out for quality, profitability, and governance by 2015.
ValuesCommitment, flexibility, transparency, solidarity, ethics, excellence, and respect to every party related to the business.
Positioning
Invest in technology to simplify the life of people and organizations.
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Organizational Chart
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Global Revenues Evolution (R$)
2007 2008 2009 2010 2011
37,907,006
44,242,400
34,405,243
43,794,590 39,692,334
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Revenues Projection for 2012 (R$)
Total: R$ 51,800,163
2011 Revenues (R$)Total: R$ 39,692,334
¹ - Power Supplies
² - Voting Machines, ATM, Repair and Customer Services
³ - Power Supplies and UPSs
Descriptive – Global Revenues
Corporate Products ¹
Services ² Sales ChannelsProducts ³
21,800,163
12,500,000
17,500,000
CorporateProducts¹
Services ² Sales Channels Products ³
20,590,551
10,172,923 8,928,860
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Main Markets
• Corporate & Services
• Sales Channels
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Corporate & ServicesDevelopment and Manufacturing of Products (Power Supplies) andServices (Assembly and Repairs).
Segments:• Commercial Automation• Electromedicine• Industrial• IT• Telecom
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Corporate - Products
Development and manufacturing of high technology power supplies.
• POS
• PABX• PIN PAD
• Mantus - Electromedicine• Fiscal Printers
• Notebook Computers • Tablets
• Time Clocks
Power Supplies for:
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Corporate - Services
MCM offers a wide range of manufucaturing services of several types of equipment based on long-term partnerships and contracts.
The experience in MANUFACTURING SERVICES (Contract Manufacturing) is in offering a wide range of services.
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ServicesAmong the services performed by MCM, the following stand out:
• The manufacturing of: voting machines, telephone card readers, memory sticks and GSM modules;
• The Full Refurbishing of ATMs (Automated Teller machines).
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Services
MCM Repair Center is a source of recurring revenues, with adequate infrastructure to carry out maintenance services on power supplies for CCTV, POS and fiscal printers.
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Services (R$)Total: R$ 10,172,923
2011 Revenues - Corporate & Services
Products (R$)Total: R$ 20,590,551
Maintenance¹ ATMs Voting Machines
2,621,2142,233,180
5,318,529
¹ - Cielo, Redecard, Customer Services and Daruma
POS Printers IT Others
12,457,875
3,960,267
1,931,366 2,241,043
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Major Customers Corporate & Services Market
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Sales ChannelsMCM Sales Channels aims to reach the product end-user in the Security, Commercial Automation, Telecom and IT markets.
These users are often supplied by a regionalized reseller channel which acquires the products through multi-branded major distributors located in medium and large cities.
These distributors have an important role in financing the resale chain, in addition to promoting products and providing technical training courses to them.
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Sales Channels – Product Line
Development and Manufacturing of:
• Power Supplies• UPSs
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SecuritySales Channels – Markets
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Commercial AutomationSales Channels – Markets
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TelecomSales Channels – Operating Areas
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Sales Channels – Commercial PolicyMaster strategy: strengthening and brand loyalty of a group of national and regional distributors. The policy is based on the aggregation of the following values:
- Manufacturer: Purchasing volume, order schedules, brand promotion, follow suggested retail prices, mix of products and brand loyalty.
- Distributor: Competitive prices, product availability, product portfolio, quality products, payment terms, training courses and referral of customers.
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7
3
5
5
1 2
3
4
3
3
116
8
9
4
2
DiamondGold
Silver
Total
SalesChannels
12
8
8
5
5 4
9
5
6
8
625
15
15
9
3
4 7Distributors
80
7
25
48
Distributors 2011
150
15
60
75
Distributors 2012
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300
140
140
120
30
140
100
140
120
170
100
500
600
380
200
3,400
150
SalesChannels
500
290
340
120
80
370
200
240
250
280
250
800
500
650
380
150
5,500Total
Dealers
Dealers 2011
Dealers 2012
70
100
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2011 2012 2013 2014 2015
10
17,5
24,2
28
30,5
Sales ChannelsRevenues (R$ Million)
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2011 2012 2013 2014 2015
12
18
25
3032
Sales Channels – Growth Projection (Units)
2011 2012 2013 2014 2015
385
550
700
800850
UPSs(Thousand Units)
Power Supplies
(Thousand Units)
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2011 2012 2013 2014 2015
385,000
550,000
700,000800,000
850,000
650,000
850,000
1,100,000
1,250,000
1,400,000
MCM Market * ABESE Estimate
Sales Channels - Market Share
CFTV Power Supplies & UPSs (Units)
60%64%
63%
64%
59%
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2011 2012 2013 2014 2015
3
5,5
7,2 8
9
7
12
17
2021,5
UPS
Sales Channels - Market Share
CFTV Power Supplies & UPSs (R$ Million)
42%
45%
42%
40%
41%
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Major Customers Sales Channels
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Competitive Advantages
Main Distances
Belo Horizonte 420 Km São Paulo 220 KmRio de Janeiro 380 KmCampinas 229 KmDutra 120 KmFernão Dias 20 KmVarginha 120 KmS. J. dos Campos 170 Km
1. Strategic Location
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Competitive Advantages2. Tax Incentives
Federal VAT IncentiveIT Act - PPBSince 2002 State VAT incentiveTax Special RegimeSince 2004
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Competitive Advantages3. Technology Domain
• MCM Research and Development Department in São José dos Campos – SP;
• Continuous Improvement and technological innovation; • Reduction of process and product devolopment costs; • Continuously invests in research and development of new
technologies; • MCM is a reference in the area it operates, always creating new
concepts and structures.
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Competitive Advantages4. Sales Channels and Distribution
• Master strategy: strengthening and brand loyalty of a group of national and regional distributors. The policy is based on the aggregation of the following values:
- Manufacturer: Purchasing volume, order schedules, brand promotion, follow suggested retail prices, mix of products and brand loyalty.
- Distributor: Competitive prices, product availability, product portfolio, quality products, payment terms, training courses and referral of customers.
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Competitive Advantages5. Telecom/Electronics-oriented Labor Force
The great development of the Electronics Valley is connected to Electronics, Telecom, IT and Business Management Education courses promoted in the region. The following stand out: Escola Técnica de Eletrônica “Francisco Moreira da Costa” (ETE) (Electronics Technical School), the first one in Latin America, Instituto Nacional de Telecomunicações (INATEL) (Telecom National Institute) and Faculdade de Administração e Informática (FAI) (IT and Business Management College).
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Competitive Advantages6. Certifications
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Competitive Advantages7. Marketing
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Facilities
• 3,500 m²
• Production Capacity of 250,000 power supplies/monthly and 5,000 UPSs/monthly
• Customer Services Capacity of 50,000 power supplies/monthly
Plant I
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Facilities
• 2,000 m²
• Production Capacity of 30,000 voting machines/monthly
Plant 2
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Facilities
• 1,600 m²
• Production Capacity of 500 ATMs/monthly
Plant 3
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Thank you!
www.mcm.ind.br