mcmo conference 2013 - the emerging mobile commerce
DESCRIPTION
Mr. Edwin Lai Head of Large Merchant Team, PayPal Hong Kong & Taiwan Speech topic: The Emerging Mobile CommerceTRANSCRIPT
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THE EMERGING MOBILE COMMERCE
Edwin Lai, Head of Large Merchant Services
PayPal Hong Kong
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PayPal is the world’s first Digital Wallet.
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PAYPAL 193 MARKETS/ 25 CURRENCIES
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PAYMENTS PROCESSED BY PAYPAL EACH MINUTE
$ 300,000
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Active users trust PayPal
123,000,000
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Mobile vs.
Digital Wallets
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Mobile Wallet is just a wallet. No intrinsic advantage over using a credit card or cash.
= =
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Our digital wallet has always lived in the cloud.
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PayPal Total Payment Volume from Remote Mobile Transactions Mobile is now 10% of TPV.
2009 2010 2011 2012 2013 Est.
$4B
$141M $750M
0.2% TPV
0.8% TPV
3.4% TPV
$14B 9.7% TPV
$20 B
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HONG KONG M-COMMERCE
• 52% Smartphone shoppers are frequent buyers,
making mobile purchases at least once a month.
**Sources could be provided upon requests.
• 81% of users prefer mobile sites or apps for researching prices.
• 74% make a purchases as a result of browsing on a Smartphone.
• Hong Kong Ranks #4 by Smartphone Penetration in the world.
• **Rank #1 by Tablet devices.
• Android & iPhone handheld covered over 80% of the smartphone
markets
mCommerce not only increase sales, but also bring
in new customers.
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Source: PayPal Consumer Online & Mobile Shopping Insights & PayPal analysis
HONG KONG MOBILE COMMERCE
MARKET
13
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THREE KEY TAKEAWAYS…
• We’re seeing huge consumer demand for mobile commerce in Hong
Kong, growing to reach HKD 6.4 billion in 2012.
• The traditional shopping experience is being redefined by mobile
devices, blurring the lines between online and
offline purchases.
• Call to action: Local retailers and merchants of all sizes must adapt
to this changing consumer behavior now or miss out on this high-
growth business opportunity.
Mobile is leading and transforming the Hong Kong commerce market!
14
444%
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WHAT IS CONVERSION RATIO?
100 people
wants to buy
(leads)
CONVERSION RATIO: 20%
20 people
complete transaction
(sales)
80 people leave for
some reasons
CHECKOUT
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WHY A MOBILE SITE IS NEED ?!
A mobile site will
• Increase mobile sales
volume by 3 times
• Reduce drop off rates from
70% to 30%
• 10% overall sales uplift
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DIFF. MOBILE PAYMENT CHECKOUT
No PayPal
No Mobilization
No PayPal
But Mobilized 6X increase in
mobile conversion
Increased pages per
visit
from 2.85 to 6.19
Reduced drop-off
rate tremendously
from 63% to 9%
Increased time on
site 3:05 mins to
5:48 mins
PayPal
Mobilization
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PAYPAL MOBILE OPTIMIZED PAYMENT
Checkout Order
Confirmation Login Confirm
Payment
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OCEAN PARK
Ocean Park launched a pilot
campaign in selling annual pass
with 20% off offer on their
Facebook fan pages, it is first
theme park in Hong Kong to
leverage PayPal mobile
payment platform to drive traffic
and business. Shoppers and
tourists can enjoy the offers via
Ocean Park fan pages.
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SHKP TSUEN WAN PLAZA
SCAN2BUY PROJECT
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Super Star Seafood Restaurant(香港鴻星海鮮酒家) 嘟購站 – ON BUS SEAT BACK
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CAFE HABITU
Start “order” your
coffee by click
“make a purchase”
Choose your pick-up
location
Choose your coffee Pay with your balance
or top up via PayPal
Select how much you
want and pay via
PayPal
It Brings to our mobile
EC checkout page
Pay with Paypal Top up successful Bring along redeem
coupon to shop to
redeem your drink
The barista will scan
the QR and serve you
QR status will change
after goods redeemed
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