mcn 2013 museum digital asset management and aggregation survey

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Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios Museum Digital Asset Management and Aggregation Research Project Scott Sayre, Sandbox Studios November 21, 2013

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Presentation on initial findings from the 2013 Museum Digital Asset Management and Aggregation Survey

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Page 1: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Museum Digital Asset Management and Aggregation

Research ProjectScott Sayre, Sandbox Studios

November 21, 2013

Page 2: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

GoalsGoals

• To better understand the current internal and external landscape of museum digital asset management.

• Identify interest, opportunities and issues related to participating in public facing aggregation projects.

• Understand how ARTstor can better serve the museum community through it’s tools and services.

Page 3: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

MethodologyMethodology

• Conducted in-person and phone interviews with 8 cultural organizations.• Cooper Hewitt National Design Museum• Dallas Museum of Art• International Center for Photography• Minnesota Historical Society• Minnesota Digital Library• Peabody Essex Museum• Terra Foundation for American Art• Walker Art Center

• Conduct online survey of museum field

Page 4: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Survey Respondents – type of museum (n= 189 full)Survey Respondents – type of museum (n= 189 full)

Page 5: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Size of Museum - full-time staffSize of Museum - full-time staff

Page 6: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Survey Respondent PositionsSurvey Respondent Positions

Page 7: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Findings

Digital Asset Management

Findings

Digital Asset Management

Page 8: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Finding 1

Most surveyed museums have or are actively pursuing a digital asset management solution.

Finding 1

Most surveyed museums have or are actively pursuing a digital asset management solution.

Page 9: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Finding 2

Survey respondents see management of collections photography to be of primary importance.

Finding 2

Survey respondents see management of collections photography to be of primary importance.

Top Departments1.Collections2.Imaging3.Visual resources4.Curatorial5.Exhibits

Top Media Types1.Photography2.Video3.Text

Page 10: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Finding 2

Other museum departments and media types were seen as a lower priority.

Finding 2

Other museum departments and media types were seen as a lower priority.

Other Departments9. Education10. New Media11. Public Relations12. Events13. Administration

Other Media Types4. Audio5. Graphics6. Design documents

Page 11: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Finding 3

Most important features of DAMS for museums are:

1. Controlled, multi-level access2. Derivative asset generation and management3. Public access options

Finding 3

Most important features of DAMS for museums are:

1. Controlled, multi-level access2. Derivative asset generation and management3. Public access options

Page 12: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Finding 4

Greatest perceived benefits of DAMS in museums are:

1. Centralized storage 2. Preservation 3. Reducing redundancy4. Controlled access5. Managing rights

Finding 4

Greatest perceived benefits of DAMS in museums are:

1. Centralized storage 2. Preservation 3. Reducing redundancy4. Controlled access5. Managing rights

Page 13: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Finding 5

DAMS adoption can fail if not scoped properly for the institution and application.

1. Large enterprise level DAMS can be too complex for museums. 2. Simple, targeted applications are the most

likely to succeed.

Finding 5

DAMS adoption can fail if not scoped properly for the institution and application.

1. Large enterprise level DAMS can be too complex for museums. 2. Simple, targeted applications are the most

likely to succeed.

Page 14: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Finding 6

The majority of museums are using a wide range of uncontrolled cloud-based, third- party solutions to share media internally and externally.

(e.g. Dropbox, Google Drive...)

Finding 6

The majority of museums are using a wide range of uncontrolled cloud-based, third- party solutions to share media internally and externally.

(e.g. Dropbox, Google Drive...)

Page 15: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Finding 7

Many museums now how specialized positions focusing on the digital asset management issue, including,

• Digital asset management specialists• Visual resource specialists• Metadata specialists

Finding 7

Many museums now how specialized positions focusing on the digital asset management issue, including,

• Digital asset management specialists• Visual resource specialists• Metadata specialists

Page 16: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Findings

Digital AssetAggregation Projects

(e.g. Digital Public Library (DPA), Google Art Project, Flickr Commons, Library of Congress, Artsy, etc.)

Findings

Digital AssetAggregation Projects

(e.g. Digital Public Library (DPA), Google Art Project, Flickr Commons, Library of Congress, Artsy, etc.)

Page 17: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Finding 9The majority of museums are very interested in participating in large external aggregation projects.

Finding 9The majority of museums are very interested in participating in large external aggregation projects.

Page 18: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Finding 10

Museums interest in participating in external aggregation projects is primarily based on:

1. Fulfills online access goals 2. Projects intended audience3. Ease of participation

Finding 10

Museums interest in participating in external aggregation projects is primarily based on:

1. Fulfills online access goals 2. Projects intended audience3. Ease of participation

Page 19: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Finding 11

Greatest obstacles to participation in external aggregation projects are:

1. Time and capacity2. Copyright issues

Tied for number 3• Metadata requirements• Ease of exporting data• Potential dilution of brand• Locating images

Finding 11

Greatest obstacles to participation in external aggregation projects are:

1. Time and capacity2. Copyright issues

Tied for number 3• Metadata requirements• Ease of exporting data• Potential dilution of brand• Locating images

Page 20: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Finding 12

Museums adopting a more open definition of fair use and public sharing of digital assets.

Finding 12

Museums adopting a more open definition of fair use and public sharing of digital assets.

Page 21: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

One more interesting finding

Bandwidth is still an issue.

One more interesting finding

Bandwidth is still an issue.

Page 22: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

Conclusions

• Digital asset management is finally gaining traction• Much work remains on successful implementation strategies.• More focus is needed on peripheral media assets.

Conclusions

• Digital asset management is finally gaining traction• Much work remains on successful implementation strategies.• More focus is needed on peripheral media assets.

Page 23: MCN 2013 Museum Digital Asset Management and Aggregation Survey

Museum Digital Asset Management and Aggregation Research Project Scott Sayre Sandbox Studios

There’s much more…

Access full results @sandboxstudios.org/2013DAMS

Add your comments by contacting:

[email protected]@zbartrout

There’s much more…

Access full results @sandboxstudios.org/2013DAMS

Add your comments by contacting:

[email protected]@zbartrout