md asif two wheeler

8/17/2019 Md Asif Two Wheeler

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A RESEARCH PROJECT REPORT

ON

“A STUDY ON CONSUMER PREFERENCE

REGARDING TWO WHEELER”

IN“BAREILLY”

Submitted !" t#e $%"ti%& u&i&&me't ! t#e

"e(ui"eme't !" t#e %)%"d ! de*"ee

O

MASTER OF BUSINESS ADMINISTRATION

+SESSION ,-./0.12

SUBMITTED TO

D"3 A3P3J3 Abdu& 4%&%m Te5#'i5%& U'i6e"7it89 Lu5:'!)

SUBMITTED BY;

MD ASIF ALAMROLL NO. 1447570045

UNDER THE SUPERVISION OF

MR3 DE


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DECLARATION

I hereb de!"are that this Pro#e!t Report entit"ed “A STUDY ON CONSUMER

PREFERENCE REGARDING TWO WHEELER” in Barei""9 is a bonafied $or% done b

me for the a$ard of de&ree of M%7te" ! Bu7i'e77 Admi'i7t"%ti!' submitted to S'RSIET

B a r e i " " ( The resu"ts embodied in this thesis ha)e not been submitted to an other

Uni)ersit or Institution for the a$ard of an De&ree*Dip"oma +ertifi!ate or Pub"ished an

time before(

MD ASIF ALAM

MBA I< SEM

.>>?/?-->/


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AC KNOWL EDGEMENT

First of all, I would like to pay our heartiest thanks toour Charman Mr. K.K Gupta Dwivedi (Faculty of manaement studies! for impartin her valua"leuidance to us. #nd ave us the useful tips andsuestions reardin the pro$ect. #nd other facultymem"ers for helpin us.#lso the research would nothave "een possi"le without the respondents and,theentire people who ave their precious time to us for fillinthese %uestionnaires patiently. #nd provided theirvalua"le suestions to make our pro$ect more accurateand useful.

I am thankful to our li"rarian Mr. &rivastav and I'inchare Mr. &hu"ham and ofcourse our class and alsolast "ut not the least the I am thankful to my roupmem"ers(#shish dwivedi, Chavi sinh,Monilvarshney,rekha chauhan and arun sinhal who

worked sincerely and with mutual understandin andco) operation.

*+- #M/0GDM)12)1345atch (3112)3161!


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Ta bl e of Conte nt

+ERTIFE+ATE (((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( ,

A+-NO./ED0E1ENT((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( 2

PREFA+E((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( 3

4( INTRODU+TION ((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( 5

6( RESEAR+H OB'E+TIVES((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( 7

,( RESEAR+H 1ETHODO/O08 ((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( 9

2( DATA ANA/8SIS (((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( :

+ON+/USION((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( 47

RE+O11ENDATIONS (((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( 49

BIB/IO0RAPH8 ((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( 4:

APPENDI; (((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((((( 6


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C ERTIF ECATE

TO W!O M SO E "E R IT MA# CON CE RN

'his is to certify that *+- #M/ a student of COLLEGENAME of $GDM $%o&%a''e has started her pro$ect of doin a survey and to prepare a research report of two)wheeler market survey in5areilly under my uidance.

&he is doin her task with e7iciency and has 8ealfor learnin.


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$REFAC

E

9uite fre%uently these days: people talk of research"oth at academic institute ;outside. &everal researchstudies are undertaken ;accomplished year after year.-esearch is the all pervasive key and the "rain fordecision makin in the orani8ation. 5ut in most cases very little attention is paid toan important dimensions relatin to research namelythat of research methodoloy. 'he need, therefore,

is for those concern with research to pay dueattention to desinin and adherin to the appropriatemethodoloy throuh out for improvin the %uality of research. 'he methodoloy may di7er from pro"lem topro"lem, yet the "asic approach toward research remainthe same .

Keepin all this in view , we used C.-K+'


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1. INTROD(C TION

'he Indian industrial sector has underone profound

reulatory chanes in recent times as a conse%uence of the economic reforms proram put toether in "etween6422 and 6446. Conse%uent to these reforms some of the industries that have "een influenced the most have"een the consumer dura"les industry, the automo"ilesindustry and certain financial services. In an evolvinindustry especially in emerin economies like India, it ise>tremely important to formulate optimal policies oncompetitions in order to promote "oth competition aswell as rowth.

India is the second larest manufacturer of two wheelersin the world. It stands ne>t only to =apan and china interms of the num"er of two wheelers produced and soldrespectively.

'he Indian two wheelers industry can "e "roadly

classified into three ma$or sements i.eA)

6. &cooters3. MotorcyclesB. Mopeds.


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). RESEARC! O*+ECTI"E S

/ach and every work in our life is overned "y some

aims or o"$ectives. #ny work without any o"$ective is likea ship in the mid sea without a compass. &o for everywork o"$ective should "e specific and focused. +urpro$ect is not an e>ception. +ur %uestionnaire tells a"outthe o"$ective of the study in a nutshell.

'o identify and analy8e the market of automo"ileindustry in two wheeler sement.

Givin conclusions and recommendations.


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,. RESEARC! M ET!O DO LOG#

RE SEA RC! (SE D

'he study of dissertation is "ased on descriptive research. 'hema$or purpose of descriptive research is to ive description of the state of a7airs as it:s e>ist at present. 'he maincharacteristic of this method is that the research has no controlover varia"les this can only report what has happened and whatis happenin.

$RIMAR#

SO (RCE S

0rimary data has "een collected with help of %uestionnaire fromvarious two wheelers users. 'he data collected throuh%uestionnaire form that is filled "y the eneral pu"lic accordinto the researchers convenience.

S AM $ LE

sample si8e for this research is 31 and sample is takenrandomly.

A NO "A

It is a statistical techni%ue used to test and draw the inferenceswhether the sample "elons to the same population or not, herethe data is %uantitative in nature and normally distri"uted.

In this research we are usin two way

anova.

C!IS- (ARE

Chi s%uare sym"olically written as E3 .


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It is a measure used for samplin analysis and applica"le inlare num"er of pro"lems. It is techni%ue used for

6. 'o test oodness of fit.3. 'est the sinificance of association "etween two

attri"utes ;B. 'he sinificance of population variance


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4. DATA A NAL#S IS


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"usiness and enaed in others are usin very less num"er of two)wheelers.


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- )) Distri"ution of respondents accordin to whomthe services are provided.

F%e/en2 table no 3)

Y! 190

"# 50

75$

Y!

"#

285$

INTER$RETATION3


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- ,Distri"ution of respondents accordin to their areawhere they live and area of purchase.

F%e/en2 table ,

e%clusiv non&e%clusive road sho's sale mela

(ural 9 0 2 1

semiurban 26 19 4 0

)rban 94 28 6 4

Metro 26 8 8 2

100

90

8070

60

50

40

30

20

10

0 %cl "&*+, (oadsho' !alemela

()(-,

!M. )(/-"

)(/-"

M(#

INTER$RETATION3

'he respondents livin in ur"an cities are more interested in"uyin two) wheeler from e>clusive showrooms and there is veryless num"er of ur"an respondents to "uy from road shops andsale mela. For metro respondents there is no preference for

"uyin two)wheeler from road shops and sale mela.


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- 4Distri"ution of respondents accordin to theservice ettin and their level of satisfaction.

F%e/en2 table no34

1er2 lo3 -vera4e 5i4h 1er2 5i4h

Yes 55 75 42 18

"o 5 26 16 3

80

70

60

50

40

30

20

10

0er lo -verae ih er

hih

Yes

"o

INTER$RETATION3

'he respondents who are ettin the services have the averaelevel of satisfaction and there are very less num"er of respondents who are ettin services have very hih satisfactionlevel.


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- 5Distri"ution of respondents response towardsservice ettin from different "rands.

F%e/en2 table no35

/a6a6 5onda Yamaha 0vs 5ero hond .&motors ,ml

Yes 60 42 15 23 25 10 10

"o 17 8 6 5 7 2 1

60

50

40

30

20

10

0/aa Yamaha ero

honda

,M,

Yes

"#

INTER$RETATION3

5y this chart we analyse that 5a$a$ and istin in two)wheeler market. #nd the level of satisfaction of ettin services is also hiher in 5a$a$.


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- Distri"ution of respondents accordin to theirchoice of "est promotion scheme,

F%e/en2 table no 3

e%chan4e luc72 dra f inance cam'ai4n

70 42 88 40

*+-"

,)+:(-;

F."-"+

+-M


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). Data Anal2 6t te el8 of /a%e.

Obe%9e:table

+ccupation &tudent &ervice 5usiness +thersGender

Male 2 2 B2 2

Female BB 6H H H

E;8ete: table

+ccupaton &tudent &ervice 5usiness +thers

Gender

Male 46 2 B3 61

Female 34 6H 61 B


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&ervice 2 2 1 15usiness B2 B3 L 6.63H

+thers 2 61 )3 .

F/M#/&tudent BB 34 .HH&ervice 6L 6H 6 .1L

5usiness H 61 )H 3.H+thers H B 3 6.BB

E3 J(+i$)/i$!3/i

JL.6BH

deree of freedomJ (C)6!(r)6!

J ()6! (3)6!J B

the ta"le value of E3 for B D+F at H level of sinificanceis .26H. the calculated value of E3 is less than this ta"le valueand hence we can conclude that null hypothesis is accepted thatthere is no sinificant difference in male and female occupationswho are usin two)wheeler.

#t 6 level of sinificanceA the ta"le value of E3 for B D+F at 6level of sinificance is 66.B6. the calculated value of E3 is lessthan this ta"le value and hence we can conclude that nullhypothesis is accepted that there is no sinificant difference inmale and female occupations who are usin two) wheeler.


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C ONC L ( S ION

nderstandin consumer "ehavior in the present scenario ise>tremely important as it is no loner a simple task. ow the

consumer is considered to "e the Kin.


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where demand for two wheeler is not to the level as it should"e since it also enerates demand for many products whetherthe FMCG products or any other technoloy e%uipments.


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R ECOMMENDATI ONS

'he economic rowth, need for "etter conveyance and raduallyimprovin road infrastructure coupled with "etter credit and

financin options, have acted as a ma$or catalyst in encourainthe rowth and development of the two wheeler sement inIndia. Further, the new and improved features on the twowheelers, their stylish and trendy looks and a rae with thecountryOs youth who form a su"stantial influence indeterminin the consumer "ehavior have ensured that thetwo wheelers remain on top of the automo"ile industryOsaenda in India.

?ith that of the recommendations it is also recommenda"leto introduce such two wheelers that would make it easy on o "eused in rural kacha roads and with understandin of their incomelevel.

&o that they can easy make e>penditures to "uy two wheelersand that would "e a7orda"le for them $ust like )wheelrs #+

'/C


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*I*LIOGR A$!#

C.- K+'


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A$$ENDI<

se of raphs and pie charts.

G%a890

80

70

60

50

40

30

20

100

1st =tr 2nd =tr 3rd =tr 4th=tr

ast

;est

"orth


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$IE C!ART

1s t =tr

2nd =tr

3rd =tr

4th =tr

md asif two wheeler

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