mda 0331 3
DESCRIPTION
MDA PPTTRANSCRIPT
Why Do Consumers Get Nutrition Information From
Their Hairdresser ?
Presented by Jean Caton MS, MBA, RDCareer * Business * Life Coach
at the Missouri Dietetic AssociationApril 23, 2009
Currents of
Change
Mc Kinley Coaching & Consulting www.JeanCaton.net
What’s Wrong with this Picture?
Richard Simmons Offers Weight LossAdvice to Jessica Simpson
Mc Kinley Coaching & Consulting www.JeanCaton.net
Why is Richard Simmons on Letterman and you are not ?
Why is Dr Oz on Oprah and you are not ?
Why do people ask their hairdresser about eating, food and diets ?
?
Mc Kinley Coaching & Consulting www.JeanCaton.net
And the answer is….
• Anonymity• Intimacy• Makes me beautiful• Hear what they want to hear• Quick• Easy solution• Likeable• Knows me• Relationship• Trust• Focus is just on me
Mc Kinley Coaching & Consulting www.JeanCaton.net
What’s an RD to do?
Mc Kinley Coaching & Consulting www.JeanCaton.net
What we can learn
• Richard Simmons
• Dr. Oz
• Hairdressers
• All the other self-proclaimed experts
Mc Kinley Coaching & Consulting www.JeanCaton.net
Credibility… is only one part of the formula!
Mc Kinley Coaching & Consulting www.JeanCaton.net
Choices
Power of One
Change
What’s an RD to do?
Mc Kinley Coaching & Consulting www.JeanCaton.net
Choices
Reactive or Proactive
Argue or Get Past it
Complain or Change
"Argue for your limitations, and sure enough, they're yours." Richard Bach
CHOICE
Mc Kinley Coaching & Consulting www.JeanCaton.net
Mc Kinley Coaching & Consulting www.JeanCaton.net
”The pessimist complains about the way the wind is blowing; the optimist expects it to change; the realist adjusts the sails.” William Arthur Ward writer/ college administrator
Mc Kinley Coaching & Consulting www.JeanCaton.net
Change What You Can
Circle of Influence
Circle of Concern
Mc Kinley Coaching & Consulting www.JeanCaton.net
Change What You Can
It’s not the mountain we conquer, but ourselves” ~Sir Edmund Hillary
The first person to successfully reach the summit of Mt. Everest
Change how we do what we do
Mc Kinley Coaching & Consulting www.JeanCaton.net
Change What You Can
Traditional RD Counseling Model
Client RDProblem Solution
The Right Answer
RD
agenda
RD TELLS (what to do) RD Expert Role
Clients are people too
“People do not care how much you know until they know how much you care.”
~John Maxwell (American Author and motivational speaker)
Mc Kinley Coaching & Consulting www.JeanCaton.net
CEO
AccountantCareer Employee
Scientist Creative
Entrepreneur
Mc Kinley Coaching & Consulting www.JeanCaton.net
Assessments
Personality Assessment
Mc Kinley Coaching & Consulting www.JeanCaton.net
Change the Conversation
Clinical-ese to consumer-ese Talk WIIFM
Ask more questions Use the client’s language
Positive benefits messaging
Mc Kinley Coaching & Consulting www.JeanCaton.net
Change the Conversation
Say This Not That
Mc Kinley Coaching & Consulting www.JeanCaton.net
Talk to consumers
where they are
http://profile.to/jeancaton/http://Twitter.com/JEANCATON http://www.linkedin.com/in/jeancaton
You tube
Blogs
Mc Kinley Coaching & Consulting www.JeanCaton.net
“We don't see things as they are, we see things as we are.”
~Anais Nin, Diarist and novelist
RD Image
PERCEPTION !
Mc Kinley Coaching & Consulting www.JeanCaton.net
RD Image
Image in the eyes of some consumers, employers,and media must change.
Mc Kinley Coaching & Consulting www.JeanCaton.net
What is your image
In the eyes of your clients your employer your peersyourself ?
Mc Kinley Coaching & Consulting www.JeanCaton.net
Rate Yourself
AuthoritativeLeader
Effective communicator
Capable Likeable
Edgy Sense of Humor
Human Assertive
Mc Kinley Coaching & Consulting www.JeanCaton.net
Rate YourselfPerceived, Desired, Actual Perception
Choices, The Power of One! Change.
What Action will I take ?
Circle of Influence
Clients are people
Complain
ConversationImage
Talk to Consumers
where they are
Understanding clients
(myself)
Ask my Hairdresser
Mc Kinley Coaching & Consulting www.JeanCaton.net
References• “What to Say When You Talk
to Yourself” author, Shad Helmstetter PhD
• “Please Understand Me” author, David Kiersey
• “Strengths Finder 2.0” author, Tom Roth
• “Seven Habits of Highly Effective People” author, Stephen Covey
• “How to Say it for Women” author, Phyllis Mindell
• “Feel the Fear and Do it Anyway” author, Susan Jeffers
• “Fierce Conversations” author, Susan Scott
• “One Small Step Can Change Your Life” author, Robert Maurer PhD
• “Nice Girls Don’t Get the Corner Office” author Lois Frankel PhD
• “The Brand Called You” author, Peter Montoya
Jean R Caton MS RD MBA