mdm product overview sales bootcamp tony boyle – [email protected] solution director for...
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MDM Product Overview Sales Bootcamp
Tony Boyle – [email protected] Director for MDMOracle Asia Pacific Region
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Agenda topics
What is Master Data Management?
What problem are we trying to solve?
Oracle’s MDM solution and products
The MDM Market
Some Oracle MDM customers
How to spot an opportunity and Where to go for more information
3
Agenda topics
What is Master Data Management?
What problem are we trying to solve?
Oracle’s MDM solution and products
The MDM Market
Some Oracle MDM customers
How to spot an opportunity and Where to go for more information
4
Master DataMaster Data is the critical business information supporting the transactional and analytical operations of the enterprise
Master Data Management (MDM)Master Data Management (MDM) is a combination of applications, technologies and processes that consolidates, cleans, and augments this corporate master data, and synchronizes it with all applications, business processes, and analytical tools.
Customer Data Integration (CDI)Customer Data Integration (CDI) is a subset of MDM, specific to automating the management and reconciliation of Customer Data
Master Data Management – A Definition
5
Enterprise Data
Represent Business Objects • Customers, Suppliers, Items, Products, COA, Assets etc.• Master Data is reference master having enterprise wide
consensus across an enterprise
MasterData
Represent operational state of business process• Quantities, Orders, Shipping notices, Inventory, Balances, Interest,
Withdrawals, Payments, Deposits etc.
TransactionalData
Foreign Key
Represent business performance• Trends, Forecasts, Sales history, Buying patterns, Factory
Plans etc.Analytical
Data
Role of Master Data in Enterprise Data
6
Companies
Master Data Management FactsMaster data is always in constant state of flux
• 240 businesses will change addresses
• 150 business telephone numbers will change or be disconnected
• 112 directorship (CEO, CFO, etc.) changes will occur
• 20 corporations will fail
• 12 new businesses will open their doors
• 4 companies will change their name
Source: D&B, US Census Bureau, US Department of Health and Human Services, Administrative Office of the US Courts, Bureau of Labor Statistics, Gartner, A.T Kearney, GMA Invoice Accuracy Study
• 5,769 individuals in the US will change jobs
• 2,748 individuals will change address
• 515 individuals will get married
• 263 individuals will get divorced
• 186 individuals will declare a personal bankruptcy
Individuals
Master data changes at rate of 2% per month.
In one hour… In one hour…
• 720 new Patents filed• 1,440 new products
introduced• 10x that in product
changes & product part changes
• $109.5 million or 3.5% of total sales lost due to item information inefficiencies
Products
In one day…
7
Agenda topics
What is Master Data Management?
What problem are we trying to solve?
Oracle’s MDM solution and products
The MDM Market
Some Oracle MDM customers
How to spot an opportunity and Where to go for more information
8
Quality of Master Data Is a Business Issue — IT Is Not Equipped to Solve It Alone
"Who cares? Data is IT's problem."
The Denial The Truth
"IT should lead a data quality program."
"Just throw some technology at it."
But IT is critical to success and must be involved.
IT does not feel the (real) pain.
IT does not know the
business rules.
IT does not own the subject
matter expertise.
Technology alone won't work.
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Ever proliferating islands of information
…in disparate applications covering multiple channels, divisions & functions
…duplicated, incomplete, inaccurate,
Key enterprise processes based on unclean / incomplete dataMarketing, sales, service & customer retention processes, regulatory compliance, new product introduction,…
Unclean data makes Analytics invalid
Error prone integration
Slow enterprise agility and innovation
Fragmented data in typical enterprise topology
Web site
Call Center
SFA PartnerFusionApp
FusionApp
Call SCM
ERP2 LegacyERP 1
10
Consolidate shared information into one place
Cleanse data centrally
Share data as a single point of truth as a service
MDM: The source of clean data for the enterpriseNurture one of your most valuable asset
Consistency siloed environments (Integrated Best of Breed) Lower data management costs Better reporting Enterprise foundation for agility & innovation
ETL
ETL
Middleware Application Integration Architecture BI/
DW
Web site
Call Center
SFA PartnerFusionApp
FusionApp
Call SCM
ERP2 LegacyERP 1
MDM ID Name Call Centre ERP1
123456 Anthony Boyle BO004 490111
Call Center ID
Name
BO004 Tony Boyle
ERP1 ID Name
490111 Anthony Boyle
11
Consolidate information
into a single master repository
Cleanse and enrich data centrally
Synchronize data for a consistent enterprise view
Leverage master data to improve business processes and analytics
Oracle Master Data Managementgives customers the ability to:
12
Agenda topics
What is Master Data Management?
What problem are we trying to solve?
Oracle’s MDM solution and products
The MDM Market
Some Oracle MDM customers
How to spot an opportunity and Where to go for more information
13
Oracle Enterprise Master Data Management The most complete MDM offering in the market today
BudgetingBudgeting
Data Governance
Oracle Database
Analytical MDM AppsAnalytical MDM Apps
Operational MDM AppsOperational MDM Apps
OperationalSystems
AnalyticalSystems
Cus
tom
ers
Cus
tom
ers
Sup
plie
rS
uppl
ier
OracleProduct Hub
OracleProduct Hub
Fin
anci
alF
inan
cial
Oracle / Hyperion Data Relationship
Management
Oracle / Hyperion Data Relationship
ManagementOracle
Customer HubOracle
Customer Hub
EBSEBS
SiebelSiebel
SAPSAP
Custom AppsCustom Apps
External Apps
External Apps
DWDW
BI &DatamartsBI &Datamarts
PlanningPlanning
Financial Consolidation
Financial Consolidation
Pro
duc
tP
rod
uct
Ana
lytic
alA
naly
tical
Oracle Fusion Middleware
OracleSite HubOracle
Site Hub
Site
Site
PeopleSoftPeopleSoft
JDEJDE
DashboardsDashboards
Customer Hub (CDH and UCM)
Data Watch & Repair
Product HubRetail Hub
Site Hub
Financial Hub(Hyperion)
14
Oracle Master Data ManagementThe source of clean data for your enterprise
Trusted Master Data
Trusted Master Data
SiebelSiebel
EBSEBS
SAPSAP
Custom AppsCustom Apps
OtherOther
SiebelSiebel
EBSEBS
SAPSAP
Custom AppsCustom Apps
BIBI
• Consolidates & maintains complete, accurate and authoritative master data across the enterprise
• Distributes master information to all operational & analytical applications just in time
15
Oracle Enterprise Master Data Management The most complete MDM offering in the market today
BudgetingBudgeting
Data Governance
Oracle Database
Analytical MDM AppsAnalytical MDM Apps
Operational MDM AppsOperational MDM Apps
OperationalSystems
AnalyticalSystems
Cus
tom
ers
Cus
tom
ers
Sup
plie
rS
uppl
ier
OracleProduct Hub
OracleProduct Hub
Fin
anci
alF
inan
cial
Oracle / Hyperion Data Relationship
Management
Oracle / Hyperion Data Relationship
ManagementOracle
Customer HubOracle
Customer Hub
EBSEBS
SiebelSiebel
SAPSAP
Custom AppsCustom Apps
External Apps
External Apps
DWDW
BI &DatamartsBI &Datamarts
PlanningPlanning
Financial Consolidation
Financial Consolidation
Pro
duc
tP
rod
uct
Ana
lytic
alA
naly
tical
Oracle Fusion Middleware
OracleSite HubOracle
Site Hub
Site
Site
PeopleSoftPeopleSoft
JDEJDE
DashboardsDashboards
Customer Hub• Distinctive functionality to master
Operational Party entities including: Customer, Employee, Supplier, Prospect, Citizen, Student, Corporation, Family, Hierarchies etc
• Excellent Relationship Mapping abilities to view your entire trading community
• Open API’s and Web Services to connect to virtually any other system
• Rich, expandable data model for Party proven in thousands of companies worldwide
16
Oracle Enterprise Master Data Management The most complete MDM offering in the market today
BudgetingBudgeting
Data Governance
Oracle Database
Analytical MDM AppsAnalytical MDM Apps
Operational MDM AppsOperational MDM Apps
OperationalSystems
AnalyticalSystems
Cus
tom
ers
Cus
tom
ers
Sup
plie
rS
uppl
ier
OracleProduct Hub
OracleProduct Hub
Fin
anci
alF
inan
cial
Oracle / Hyperion Data Relationship
Management
Oracle / Hyperion Data Relationship
ManagementOracle
Customer HubOracle
Customer Hub
EBSEBS
SiebelSiebel
SAPSAP
Custom AppsCustom Apps
External Apps
External Apps
DWDW
BI &DatamartsBI &Datamarts
PlanningPlanning
Financial Consolidation
Financial Consolidation
Pro
duc
tP
rod
uct
Ana
lytic
alA
naly
tical
Oracle Fusion Middleware
OracleSite HubOracle
Site Hub
Site
Site
PeopleSoftPeopleSoft
JDEJDE
DashboardsDashboards
Product Hub• Distinctive functionality to master
Product entities including: Description, Complex BOM’s, Product Catalogs, Product variations etc
• Proven data model in use by thousands of companies worldwide.
• Pre-Built integration to and from GS1 Data Pools
• Designed initially for Manufacturers and expanded for use by Retailers and Telco’s. Includes Style/Colour/Size attributes
17
Oracle Enterprise Master Data Management The most complete MDM offering in the market today
BudgetingBudgeting
Data Governance
Oracle Database
Analytical MDM AppsAnalytical MDM Apps
Operational MDM AppsOperational MDM Apps
OperationalSystems
AnalyticalSystems
Cus
tom
ers
Cus
tom
ers
Sup
plie
rS
uppl
ier
OracleProduct Hub
OracleProduct Hub
Fin
anci
alF
inan
cial
Oracle / Hyperion Data Relationship
Management
Oracle / Hyperion Data Relationship
ManagementOracle
Customer HubOracle
Customer Hub
EBSEBS
SiebelSiebel
SAPSAP
Custom AppsCustom Apps
External Apps
External Apps
DWDW
BI &DatamartsBI &Datamarts
PlanningPlanning
Financial Consolidation
Financial Consolidation
Pro
duc
tP
rod
uct
Ana
lytic
alA
naly
tical
Oracle Fusion Middleware
OracleSite HubOracle
Site Hub
Site
Site
PeopleSoftPeopleSoft
JDEJDE
DashboardsDashboards
Oracle Site Hub• Distinctive functionality to master
Operational Location entities
• A complete repository for all sites
• Entire site lifecycle management from prospection, competition analysis, selection & opening to closure
• Integration with Oracle EBS
• Site view through Google maps
• Complementary to Oracle Customer Hub and Product Hub offerings
18
Oracle Enterprise Master Data Management The most complete MDM offering in the market today
BudgetingBudgeting
Data Governance
Oracle Database
Analytical MDM AppsAnalytical MDM Apps
Operational MDM AppsOperational MDM Apps
OperationalSystems
AnalyticalSystems
Cus
tom
ers
Cus
tom
ers
Sup
plie
rS
uppl
ier
OracleProduct Hub
OracleProduct Hub
Fin
anci
alF
inan
cial
Oracle / Hyperion Data Relationship
Management
Oracle / Hyperion Data Relationship
ManagementOracle
Customer HubOracle
Customer Hub
EBSEBS
SiebelSiebel
SAPSAP
Custom AppsCustom Apps
External Apps
External Apps
DWDW
BI &DatamartsBI &Datamarts
PlanningPlanning
Financial Consolidation
Financial Consolidation
Pro
duc
tP
rod
uct
Ana
lytic
alA
naly
tical
Oracle Fusion Middleware
OracleSite HubOracle
Site Hub
Site
Site
PeopleSoftPeopleSoft
JDEJDE
DashboardsDashboards
Hyperion Data Relationship Management (DRM)
• Distinctive functionality to master Operational financial entities including: Chart of Accounts, Cost Centers, Legal Entity, KPI’s and other financial elements
• Competitive differentiation with Analytical MDM for the management of complex reporting & analytic structures: attributes, hierarchies, and dimensions
• Complementary to Oracle Customer Hub and Product Hub offerings
19
Oracle Enterprise Master Data Management The most complete MDM offering in the market today
BudgetingBudgeting
Data Governance
Oracle Database
Analytical MDM AppsAnalytical MDM Apps
Operational MDM AppsOperational MDM Apps
OperationalSystems
AnalyticalSystems
Cus
tom
ers
Cus
tom
ers
Sup
plie
rS
uppl
ier
OracleProduct Hub
OracleProduct Hub
Fin
anci
alF
inan
cial
Oracle / Hyperion Data Relationship
Management
Oracle / Hyperion Data Relationship
ManagementOracle
Customer HubOracle
Customer Hub
EBSEBS
SiebelSiebel
SAPSAP
Custom AppsCustom Apps
External Apps
External Apps
DWDW
BI &DatamartsBI &Datamarts
PlanningPlanning
Financial Consolidation
Financial Consolidation
Pro
duc
tP
rod
uct
Ana
lytic
alA
naly
tical
Oracle Fusion Middleware
OracleSite HubOracle
Site Hub
Site
Site
PeopleSoftPeopleSoft
JDEJDE
DashboardsDashboardsOracle Data Watch & Repair• Data Profiling and Anomaly Detection
• Support for Business Rules
• Auditing and Compliance
• Periodically verify the effectiveness of a data rule
• Decide thresholds for compliance
• Alerting
• Pro-actively warn user communities
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Data Governance: Data Profiling & Correction The day-to-day data steward tool
Profile: Discover structure, meaning, and quality of data
Fix and Watch:Schedule corrective actions to maintain data quality
Connect:OWB and MDM
Assess:Measure data compliance using data rules
powered by OWB
Data Profiling& Correction
MDMHub
• Key tool for the data steward- to monitor the data quality in the
MDM hub- & run corrective action
• Non-intrusive
• Effective and efficient
• Flexible and customizable
21
• Key challenges– Site selection and market & product
placement– Alignment/productivity of dependant
processes Advertising, market planning &
service Corporate governance risk &
revenue recognition per site
– Integration cost
• Site Hub provides– A complete repository for all sites– Entire site lifecycle management from
prospection, competition analysis, selection & opening to closure
– Integration with Oracle EBS– Site view through Google maps
New Product - Available in 12.1: Site HubA competitive weapon for site driven businesses
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• Target Industries– Communications– Service – based Industries e.g. Financial Services, Travel &
Transportation etc.– Other Industries where service modeling is required – e.g. CG,
Retail etc.
Requirements driven by Telco, but applicable to other service-based industries.
• Key Features– Centralized product catalog and cross catalog mapping – Integrated multi-channel commerce– Accelerate time-to-market for new product offerings – Accurate product mapping and data synchronization across
BSS/OSS systems – Integrated change management across enterprise– Agility in product bundling and streamlined promotions– Reuse of product information for marketing campaigns and
sales
New Product – PIM for TelcoPIM for Communications and Services
Communications& Media
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New Product (coming soon): Supplier HubA single view of suppliers leveraged by all systems
SupplierHub
SupplierHub
Data Librarian
Supplier Administrator
Supplier Users PROC
SCM
FIN
ERP
PIM
Spend Analytics
Publication
• Supplier Management
• Profile Change Approval
• Supplier Registration Approval
• Administration
• Import & Synchronization
• Data Quality Management
• Self Service Supplier Registration
• Self Service Supplier Profile Management
PIMERPFINSCMPROC
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Oracle Enterprise Master Data ManagementMulti-Entity MDM platform (4th generation MDM)
Data Governance
Oracle Fusion Middleware
Analytical MDM AppsAnalytical MDM Apps
Operational MDM AppsOperational MDM Apps
Cus
tom
erC
usto
mer
Sup
plie
rS
uppl
ier
Application Integration Architecture
Enterprise schema & Common services
Enterprise schema & Common services
Em
ploy
eeE
mpl
oyee
Fin
anci
alF
inan
cial
Oracle / Hyperion Data Relationship
Management
Oracle / Hyperion Data Relationship
Management
Ana
lytic
alA
naly
tical
Site
Site
OperationalSystems
EBSEBS
SiebelSiebel
SAPSAP
Custom AppsCustom Apps
External Apps
External Apps
PeopleSoftPeopleSoft
JDEJDE
BudgetingBudgeting
AnalyticalSystems
DWDW
BI &DatamartsBI &Datamarts
PlanningPlanning
DashboardsDashboards
Financial Consolidation
Financial Consolidation
Pro
duc
tP
rod
uct
Inst
all
Bas
eIn
sta
ll B
ase
25
3rd Party PIP Integration BenchmarkCustom Integration vs. AIA Opportunity to Quote PIP*
Custom
Integration Project
Process Integration
Pack (PIP)
Implementation$ 10,400
($ 1K@day** × 10.4 man-day)
PIP license$ 60,000
($ 30K@CPU × 2 CPU)
Total costs $ 70,400
$ 518,000($ 1K@day** × 518 man-day)
$ 0
$ 518,000 86% Cheaper!
Workload 10.4 man-day518 man-day 50x Faster!
PIP Impact
*Above comparison is estimated by standard processes. Excludes installation of SOA suite and set-up for EBS Quoting
**Rate provided based on OCSJ estimate. Update rate as needed.
Source: OCS Japan, Hitachi Consulting Japan and IBM Business Consulting Services Japan, Jan. 2008
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IT Savings for IntegrationsPIP vs FP vs SOA Suite
FP Based Solution Customer Buildup on SOA
SOA Governance & BPA Suite Publisher
SOA Programming Model & SOA Reference Architecture
FOUNDATION PACK
MDM PIPs
Product PUSH PIP
Custom ABCS
Custom EBFs
Extended EBOs & EBSs
Customer PULL PIP
Customer PUSH PIP
Enterprise Business Service & Object Library
PIP’SRevenue Leakage
Revenue Realization
Financial Reporting and Close
Oracle Web Service Manager
Oracle Service Bus / BPEL Process ManagerSOA Suite
&
Application Server J2EE Container Server
Customer Defined Model & Arch
Customer Service Rep & Mng
Customer Created EOL
27
Packaging & Pricing – Process Integration Pack for Oracle Customer Hub
• PIP Packaging includes:
• Pre-built integration content
• Required ‘participating’ application ‘integration’ code
• Composite Application UI
• Restricted use license for Oracle iAS EE, SOA Suite & DB EE
• PIP Installer and Supporting documentation
• AIA Release Vehicle
• Delivered as part of AIA 2.3 (eDelivery)
• New PIP releases will incorporate changes to ongoing releases of ‘participating’ Apps
• Pricing:• $35,000 per processor
• 1 processor minimum
• Availability:• Siebel UCM 8.1.1 + QF *** (Oracle Customer Hub)
• Siebel CRM 8.0.0.5 SIA
• Oracle E-Business Suite 11.5.10
Process Integration Packs
SOA
Suite / ODI
OAS
EE
Oracle Database EE
AIA Foundation Pack
28
Packaging & Pricing – Process Integration Pack for Oracle Product Hub
• PIP Packaging includes:
• Pre-built integration content
• Required ‘participating’ application ‘integration’ code
• Restricted use license for Oracle iAS EE, SOA Suite & DB EE
• PIP Installer and Supporting documentation
• AIA Release Vehicle
• Delivered as part of AIA 2.3 (eDelivery)
• New PIP releases will incorporate changes to ongoing releases of ‘participating’ Apps
• Pricing:• $35,000 per processor• 1 processor minimum
• Availability:• Oracle PIM Version 12.1 (Oracle Product Hub)• Siebel CRM 8.0.0.5 SIA• Oracle E-Business Suite 11.5.10
Process Integration Packs
SOA
Suite / ODI
OAS
EE
Oracle Database EE
AIA Foundation Pack
29
Resources
• PIP for Oracle Customer Hub• http://aia.oraclecorp.com/products/CustomerMDMPIP.html
for Functional TOIs, Technical TOIs, Technical Requirements, Download Info, Documentation and so on.
• PIP for Oracle Product Hub• http://aia.oraclecorp.com/products/ProductMDMPIP.html
for Functional TOIs, Technical TOIs, Technical Requirements, Download Info, Documentation and so on.
• Oracle University• http://ouweb.us.oracle.com/appsunlimited/app_int_arc.html
• Master Data Management Page• http://my.oracle.com/portal/page/myo/CRM/Master Data Management• http://www.oracle.com/master-data-management/index.html
30
Agenda topics
What is Master Data Management?
What problem are we trying to solve?
Oracle’s MDM solution and products
The MDM Market
Some Oracle MDM customers
How to spot an opportunity and Where to go for more information
31
Master Data Research Report;TDWI(2006.10)
Has your organization suffered problems due to poor master data?
Yes
83%
No
9%
Don't know
8%
TDWI : The Data Warehousing Institute (http://www.tdwi.org/display.aspx?id=8155)
Philip Russom, Sr. Manager of Research And Services, TDWI What Works, Volume 22 (Oct.2006)
Based on 741 respondents
32
Master Data Research Report;TDWI(2006.10) Business Impact by Master Data
TDWI : The Data Warehousing Institute (http://www.tdwi.org/display.aspx?id=8155)
Philip Russom, Sr. Manager of Research And Services, TDWI What Works, Volume 22 (Oct. 2006)
0 100 200 300 400 500
Inaccurate Reporting
Argum ents over Data Trustw orthiness
Bad Decisions
Data Governance Lim itations
Lim ited data linage visibility
Data hom onym s, synonym s issues
Poor custom er service
Inefficient m arketing
Inefficient purchasing/sourcing
Delay in new product introductions
Other
What kind of problems?
According to TDWI(The Data Warehouse Institute) Research in terms of the Business Impact by Master Data, most of the companies have the Business challenges. (741 responses)
33
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Industry Sample scenarios
• Customer Intimacy: Effective direct marketing & Retention• Governance, Risk & Compliance• Higher IT agility and reduced evolution costs (CIF replacement)
• Channel alignment & time to market • Strategic product sourcing and GDSN• Customer experience, loyalty & direct marketing
• Convergence• New Product Introduction – Service creation• Service Oriented Enterprise – Information as a service
• Case management• Single view of Taxpayer / Citizen / Terrorist / Student
• Improve order accuracy and reduce inventory• White space analysis & Hierarchy Management• Product introduction, compliance and sourcing
Communications, Media & Utilities
Public Sector
Banking
Retail
High-Technology & Manufacturing
MDM in IndustriesTrue Business Impact
36
“[Oracle has] the largest customer base of all MDM vendors.”
MDM Institute , March 2008
Oracle is #1 in Master Data Management
37
Agenda topics
What is Master Data Management?
What problem are we trying to solve?
Oracle’s MDM solution and products
The MDM Market
Some Oracle MDM customers
How to spot an opportunity and Where to go for more information
38
Major Customers in APAC & Japan
JAPAC MDM Customers
39
Hanjin Shipping Gains Single View ofBusiness with MDM System
CUSTOMER PERSPECTIVE“The master data management system gave us a single, integrated view of our customers, partners, and suppliers. The information helps us run our business more effectively and ensures we make sound decisions.”
Kim Hyung-soo, Section Chief, Process Innovation Team, MDM Section
COMPANY OVERVIEW• Global transportation and logistics company operating
some 140 vessels, including container ships, specialized gas tankers, and bulk carriers
• Industry: Travel & Transportation• Employees: 2,900• Revenue: US$6 billion
CHALLENGES/OPPORTUNITIES• Establish a reliable system to manage business data• Improve data accuracy and currency• Eliminate manual data handling• Maintain regular data cleansing activities
SOLUTIONS• Oracle Customer Hub• Oracle Product Information Management Data Hub• Oracle Data Quality Management• Oracle Data Librarian
RESULTS
• Created a single source of information across the company
• Gained an integrated view of customer and vendor relationships
• Supported sound business management and decision-making
• Ensured data cleanliness with three-level check system
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LG TeleCom
CUSTOMER PERSPECTIVEOracle Master Data Management is providing the basis of convergence between LG Group’s affiliated Mobile, fixed line and broadband companies. The initial implementation is focused on LG TeleCom’s mobile carrier and wireless internet service provider
COMPANY OVERVIEW
• LG was the world’s first mobile telecommunications service provider of CDMA technology and the first operator to launch a wireless internet service in Korea
• Employees: 2,000+
• Revenue: US$ 3.6 Billion
• Customers: 6.5 Million
CHALLENGES/OPPORTUNITIES
• Consolidation of multiple sources of customer and product information from an AMDOCS Billing system, NCR CRM system, Customer Service system and a Credit Approval system
• Sales and Marketing campaigns were suffering due to limited customer and product data model
• Time to Market Agility for product introduction was taking too long (3 months)
• Foundation for eventual merger of the 3 LG Group Affiliated Companies
SOLUTIONS
• Customer Hub (CDH
• Product Hub (PIMDH)
RESULTS
• Customers, suppliers and products are all centrally managed and made available to all users and partners
• Better Sales and Marketing results through access to real-time, complete and trusted data
• Lead time for new Product Introduction has been reduced
• Infrastructure agility introduced for future merger of the LG Group companies
Pending customer approval – Internal Use Only
41
Increased IT Agility
Increases Cross-sell/Up-sell
Improves call center productivity
Reduces marketing mailing costs
Improves customer retention
CRM Booster
Reduces data management costs
Reduces sales order error
Accelerate New Product Introduction
Reduces sales cycle time (B2B)
Improves campaign response rate
Improves efficiency of financial close
Operational Improvement
Risk, Compliance & BI Enabler Reduces cost by sun-setting legacy
systems
Reduces integration costs
Reduces time to take new projects to market
Reduces credit risk costs
Reduces non-compliance risk
Reduces report generation costs
Measuring actual ROI achieved- MDM projects are enabler of business transformation
42© 2006 Oracle Corporation – Proprietary and Confidential
Competitive PositioningOracle takes Leadership
Features/Capabilities Oracle Siperian Initiate IBM
Vendor Viability
Composite UI for MDM Awareness
Enterprise Application Integration (AIA)
End to End Productized Integrations
Data Integration Platform
MDM-BI Integration
MDM – Identity Management Integration
Privacy Management
Content integration with Axciom and DnB
Read and Write Audit
Customizable Match Rules
Data Governance- Monitoring/Correction
Add hubs (Product, Site, Finanacial, …)
4343
The MDM JourneyThink Big, Start Small, Evolve, Measure
• Master Data Management should be an enterprise initiative/discipline
• Pick a start point that proves the technical approach and delivers business benefit
• Have a roadmap and follow it
• Plan for people and process changes
• Measure progress (e.g. stage by data area)
• Measure quality (e.g. amount of redundancy)
• Be prepared to learn as you go
Tactical
Enterprise
Foundational
Opportunities
Tactical
•Create technical foundation, i.e. the hub
•Limited scope; single entity (e.g. customer)
•Limited stewardship
•Gain experience
•Prove the solution works and delivers partial ROI
Strategic
•Formalize data governance
•Expand scope to more entities (e.g. financial, product, assets, etc.) and more projects
•Closed-loop data quality
•Integration with enterprise service bus
Efficiency
Opportunities
Effectiveness
Opportunities
Enterprise
•MDM is part of company fabric
•Information is a corporate asset
•Continue expansion of scope to more entities and projects
•Process orchestration
•Performance measurement and improvement
Summary
MDM SolutionBenefits
Roadmap
44
Pricing
45
Pricing
46
Agenda topics
What is Master Data Management?
What problem are we trying to solve?
Oracle’s MDM solution and products
The MDM Market
Some Oracle MDM customers
How to spot an opportunity and Where to go for more information
47
Prospect Profile – What your customers are sayingBusiness and IT Drivers
• Single View of Customer• Can’t get a single view of
their customer base
• Data Quality• Master data is wrong,
duplicated, incomplete etc.
• Meeting regulations• Privacy
• Financial
• Others• Improve Customer service
• Better marketing returns
• Higher Up-sell/Cross-sell rate
• Increase Efficiency• Data Sharing among
departments
• Streamline End-to-End Business Processes
• IT Issues• Legacy Modernisation
• Integration and SOA
• Data Quality Issues
• Shared Services Migration
• Application Consolidation
• Database Consolidation
• Analytics/BI projects
48
MDM in IndustriesFits all industries that have multiple sources of Master data
• Banking• Replacement CIF – Bendigo Bank, Westpac Bank
• Telco’s• Single view of Customer – LG Telecom
• Single view of Product – British Telecom
• Manufacturing• Single view of BOM - Honda
• Government• Single view of Citizen – India
• Single view of Taxpayer – Geneva
• Single view of Property/Tax Payer – BBC, England
• Single view of Student – VIC Dept of Education
• Distribution• Site/Location Management – Norway Post
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• Enablement• Joint go to market• Co-pipeline
development• Communications
• Financial Services
• Public Sector
• Consumer Goods
• Retail
• MFG
MDM Implementation partners in APAC
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MDM sales support Org. Structure
Tim DartonSnr. Director
ACE Team
Tony BoyleMDM Solution Director
MDM Division Local MDM support
DJ KimMDM Solution Director
Manish ShahMaster Principal SC
ASEAN
Leon(Yongming) TuPrincipal SC
Greater China
Ravindra LingamSenior SC
India
Woojin KangSC Director
Korea
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