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Winning in the New Normal. Scottsdale - 10.11.13TRANSCRIPT
JOHN SPENCEWINNING THE NEW NORMAL
For those who are prepared…For those who are prepared…
…chaos brings opportunity
The Four – I’s
• Ignorance• Inflexibility• Indifference• Inconsistency
• The willingness… even enthusiasm… to change
EVERYTHING combined with the wisdom to understand what
must NEVER be changed.
The Key To Success in the New Normal…
•Nimbleocity•Nim-bo-licous
The Pattern of Business Success
(T + C + ECF) x DE = Success
Talent
Talent + Culture
The level of highly satisfied and engaged EMPLOYEES in your business.
The number one factor in increasing the level of highly satisfied and engaged
CLIENTS in your business is…
1,300,000 interviews: Basic 4 + 1
Goal Setting
TrustAccountability
Communications
RECOGNITION
1- 10
Orange Revolution and All In – Gostick and Elton
Extreme Client Focus
Web of Value: VOC + MOT + WOM
Extreme Customer Focus
VOC
Moments Of Truth
WOM = Your BEST form of advertising!
78.9%23.4%
43% - 74% of purchasing decision = WOM/T
You MUST have a WOM Referral System
Know Like Trust Try Buy RepeatIdentify
Ideal Client
ReferIdeal Client
From John Jantsch: The Referral Engine
The keys to a world-class career
KNL
nowledge
etwork
OVE
THANK YOU
If you have any questions at all please do not hesitate to send a note or call. My email address is: [email protected]
PLEASE connect with me on LinkedInAlso, you might find value in the ideas I share in my blog. You can sign up for it at:
www.blog.johnspence.com
Lastly, these slides have already been uploaded to:
www.slideshare.net/johnspence