mdw boulder april '11 | kim laama_ux in the digital ecosystem
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![Page 1: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/1.jpg)
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P1
Making Digital Work / UX In The Digital Ecosystem
Making Digital Work
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Making Digital Work / UX In The DIgital Ecosystem
P1
UX In The DigitalEcosystem
04/29/11Boulder Digital Works
![Page 2: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/2.jpg)
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P2
Making Digital Work / UX In The Digital Ecosystem
Urban Planning
![Page 3: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/3.jpg)
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P3
Making Digital Work / UX In The Digital Ecosystem
Architecture
![Page 4: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/4.jpg)
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P4
Making Digital Work / UX In The Digital Ecosystem
Interior Design
![Page 5: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/5.jpg)
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P5
Making Digital Work / UX In The Digital Ecosystem
Digital Planning
![Page 6: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/6.jpg)
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P6
Making Digital Work / UX In The Digital Ecosystem
Building Platforms
Creating Relationships
+
![Page 7: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/7.jpg)
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P7
Making Digital Work / UX In The Digital Ecosystem
All Rights Reserved.Confidential & Proprietary
Making Digital Work / UX In The DIgital Ecosystem
P7
Building Platforms
![Page 8: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/8.jpg)
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P8
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining StructureDesktop / Web Social Mobile
![Page 9: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/9.jpg)
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P9
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining StructureDesktop / WebWeb sites
Advertising
SEO
SocialFacebook
YouTube
Foursquare
MobileSMS
Web sites
Apps
QR Codes
Advertising
![Page 10: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/10.jpg)
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P10
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining StructureDesktop / WebWeb sites
Advertising
SEO
Pages, Places, Groups
Profiles, Lists
Channels, Playlists
Offers, Places
iOS (Tablet/iPhone), Android (Tablet/iPhone), Blackberry, Windows 7
MobileSMS
Web sites
Apps
QR Codes
Advertising
SocialFacebook
YouTube
Foursquare
![Page 11: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/11.jpg)
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P11
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining Structure
Business Needs
Online AdvertisingWeb SiteSEOMobile SiteMobile AppsMobile AdvertisingSMS QR CodesFacebook PagesFacebook PlacesFacebook EventsTwitterYouTubeFoursquare
Awareness Familiarity Consideration Purchase Loyalty
![Page 12: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/12.jpg)
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P12
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining Flow
User Requirements
Explore ProductsGet Inspired Purchase Products Use Product Celebrate ResultsEvaluate Products
User Goals
Channels
Content and Features
![Page 13: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/13.jpg)
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P13
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining Flow
User Requirements
Explore ProductsGet Inspired Purchase Products Use Product Celebrate ResultsEvaluate Products
User Goals
Channels
Content and Features
1. Find Motivation
Style & CultureSports & AthletesTraining DrillsFitness StoriesEvents
FacebookWeb siteTV / OOH
1. Identify Product Needs2. Collect Relevant
Products3. Express Style
Style & CultureProduct InformationRecommendationsPromotions
FacebookWeb siteiPad
1. Compare Products2. Learn about Products3. Get Opinions4. Choose Product
ListmakingProduct InformationPricingRecommendationsPromotions
Web siteiPad
1. Decide Where to Buy2. Transact Simply
& Quickly
Store InformationPricingRecommendationsPromotionsTransactions
Mobile WebWeb site
1. Feel Comfortable2. Find New Uses3. Share Product
Training AdviceTraining MusicTraining DrillsStyle & CultureSports & Athletes
Mobile AppMobile WebFoursquare
1. Inspire Others2. Reward Yourself
Style & CultureSports & AthletesTraining AdviceTraining MusicHealth & Nutrition
Mobile AppFacebookTwitter
![Page 14: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/14.jpg)
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P14
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Defining Flow
Scenario Design
CONTEXTA woman is running errands and shopping downtown. While she waits for the bus, she notices a billboard of Allyson Felix wearing Nike Free shoes. While she waits, she checks to see when the bus is arriving & checks her messages. She notices a QR code on the billboard. She’s been looking for a new pair of running shoes, so she scans the code.
GOALS1. Identify Product Needs2. Collect Relevant Products3. Express Style
Scansbar code
Adds product to wish list
Watchesvideo
Views another product
“Likes”video
Sends product to friend
Browsesproducts from
video
![Page 15: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/15.jpg)
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P15
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Digital Channel Strategy
![Page 16: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/16.jpg)
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P16
Making Digital Work / UX In The Digital Ecosystem
Building Platforms /Channel Program PlanningMobile Applications
SMS
Mobile Sites&Location Based Services
QR Codes
![Page 17: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/17.jpg)
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P17
Making Digital Work / UX In The Digital Ecosystem
All Rights Reserved.Confidential & Proprietary
Making Digital Work / UX In The DIgital Ecosystem
P17
Creating Relationships
![Page 18: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/18.jpg)
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P18
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Brands & People
Brands People
![Page 19: MDW Boulder April '11 | Kim Laama_UX in the Digital Ecosystem](https://reader034.vdocument.in/reader034/viewer/2022051613/54c82be94a7959b8368b45a1/html5/thumbnails/19.jpg)
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P19
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Brands & People
Brands People
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P20
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Actively Manage Communities
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P21
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Reward Existing Behavior
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P22
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Build Community Around A Cause
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P23
Making Digital Work / UX In The Digital Ecosystem
Creating Relationships /Inspire Local & Personal Connections
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P24
Making Digital Work / UX In The Digital Ecosystem
Email [email protected]
Twitter@KIMLAAMA
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