mdw ny | michael tabtabai_great digital creative ideas
DESCRIPTION
Michael Tabtabai, Creative Director at Saatchi & Saatchi LA, takes us through examples of inspiring digital ideas that work in the marketplace. He covers everything from robots to gaming dynamics.TRANSCRIPT
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@michaeltabtabai
Creative DirectorSaatchi & Saatchi LA
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I went to the internetand all I got is this lousy
keynote presentation.(part three)
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MDW1
MDW2
# of videos played
# of positive comments (millions)
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Digital.
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Engagement.
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Full-blown integration.
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Socially networking.
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Crowds being sourced, etc.
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Communityambassadeering.
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An absence of silos.
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Rampant Foursqaring.
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Social ¢urr€n$y.
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Uninhibited Tweeting, Poking.
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Flajh, PaperViz, Web3,ApPs, HTmL7.9
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That Old Spice Guy.
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Tradigital.
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Digiraditional.
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Tweet that shit.
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Good Digital = Subjective
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Be mediocre.
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http://www.youtube.com/watch?v=Q3V5S7NhvcA
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Be revealing.
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Be prolific.
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http://www.youtube.com/watch?v=J7-QT1Vm8II
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http://www.uniqlo.com/jp/corp/eng/projects/
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Be resourceful.
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Be yourself.
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<Intermission>(Let’s get interactive)
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@Rapha_N_America@MichaelTabtabai
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“Hey @Rapha_N_America I just found out how awesome you are from
@michaeltabtabai. I will buy lots of your products from here on out because of how
effectively he communicated your superiority to your competitors.
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“Hey @Rapha_N_America @michaeltabtabai Just blew a whole lot of
people away with an amazing presentation on your brand. I’ve never
owned your products before, but now I get what all the fuss is about.
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“Hey @Rapha_N_America Do you have a bigger brand ambassador in social media than @michaeltabtabai? Think about it...
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</Intermission>
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Be real.
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Be really real.
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http://www.youtube.com/watch?v=EjgtxVxE14A
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Be crowdsourceful.
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http://www.youtube.com/watch?v=-mYEE0L1soI
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Be prompt.
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http://www.youtube.com/watch?v=okk04JqRRn8
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Be physical.
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http://www.youtube.com/watch?v=sozl5eQLsFY
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Be social to the core.
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Saatchi & Saatchi LA2010 Social Media Agency of the Year
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http://www.youtube.com/watch?v=JooRCM83-Yg
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Real talk.
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Non-traditional work.Traditional process.
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1. Get people that get it.
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2. Let them do their thing.
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3. Participate, learn, support.
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Go rogue.
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Thanks.twitter: @michaeltabtabai
blog: michaeltabtabai.posterous.cometc: michaeltabtabai.com