m.e class business idea
DESCRIPTION
Customized mobile phones.TRANSCRIPT
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JanardhanPrashanthPriyankaSeema
myPhoneCustomised Mobile Phones
®
“ Your mobile phone has more computing power than all of NASA in 1969.NASA launched a man to the moon. We launch a bird into pigs. ”
- George Bray
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I. Why customised mobile phones ?
The Problem and the Need.
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➔ Mobile Phone Addiction➔ Our objective :
Better product experience and customer satisfaction.
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➔ Features that you do not need and are included.➔ Functionalities that you do need and are excluded.
Buyer end scenario - there are
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Existing Systems : Focus on product and features.
Our Proposed Systems : ➔ Focus on customer needs – power to customise.➔ Customers deserve the right to choose what to buy.
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Example : Attendance @ PESSE
➔ Camera - VGA, 640x480 px➔ GSM 850 / 900 / 1800 / 1900 ➔ GPRS, EDGE➔ Bluetooth v2.1 with A2DP➔ Stereo FM radio with RDS➔ Java MIDP 2.1➔ Plays MP4/H.264/WMV➔ Browser - WAP 2.0/xHTML➔ v2.0 microUSB➔ Loudspeaker➔ 3.5mm Audio Jack➔ Screen 320x240 pixels, 2.4''➔ Card microSD, up to 16GB ➔ Dedicated music key➔ Facebook, Twitter, YouTube
Features Required ?NoYesNoNoNoYesNoNoNoNoNoYesNoNoNo
Whose money is
it ?
Ours!
:-(
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2. More About Us
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What we do ?
What we dont do ?➔ Research and Development➔ Manufacturing components➔ Product/App Development➔ Creating new technologies
➔ Designing➔ Assembling Components➔ Sales➔ Marketing➔ Rebranding➔ Services
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Our business model ?
This is us
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Q : So, is our new and different ?
A : Not Really.
Here's why and an example:
myPhone
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Here's what we offer on our website to our customers :
myPhone
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3. FeaturesAnd
Target Audience
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Customisation SolutionsCustomisation SolutionsFor all age groups.For all age groups.
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Kids Segment
➔ Games➔ Animated Menus➔ Puzzles➔ Easy to use➔ Emergency Call➔ Speed Dial➔ Call Parents Button➔ Parental Control
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Elderly Segment
➔ Large Buttons➔ Speed Dial➔ Backlit Text Display➔ Easy to use➔ Emergency Call➔ Fall Sensing➔ Loudspeaker➔ SOS➔ Flashlight➔ Text Templates➔ Automatic SMS
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For the blindBraille Phone
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Customisable SecurityCustomisable Securityat various access levels.at various access levels.
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AccessoriesAccessories
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Rough user ?Durability SolutionsRough user ?Durability Solutions
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Interactive Interactive GamesGames
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Parental ControlParental ControlSolutionsSolutions
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Female Segment➔ Different Colours and P!NK➔ Front Camera – mirror for makeup➔ Designer Skins & Pouch➔ Preloaded Beauty & Fitness Apps➔ Calorie Calculator App➔ Programmable Call Boyfriend Button➔ Inbuilt blacklist caller➔ Stored Common Text Templates➔ One-click access to chat acronyms➔ Additional Smileys and Emoticons➔ Custom Laser Engraving
Special Blonde Edition ➔ Easy to use➔ Simple Intuitive interface➔ Complex features removed➔ Detailed user manual included
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Low End Phones :Rebranding
Mid and High End Phones :Android
➔ Free & Open➔ Scalable & Flexible➔ Compatible➔ Greater Market Share➔ Community Support➔ Diverse APIs
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HandlingHandlingCompetitionCompetition