me11 ceo deep dive - tina altieri

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  • 1.52nd ICCA CongressCEO Deep Dive session with Tina AltieriInternational Congress and Convention AssociationTwitter: #ICCA13

2. CEO Deep Dive session Why leaders need to become more expert in projecting and communicating their strategic vision,company brand values andleadership philosophies International Congress and Convention AssociationTwitter: #ICCA13 3. CEO Communicate-to-Win StrategiesInternational Congress and Convention AssociationTwitter: #ICCA13 4. 5 tried-and-tested, proven communication tools Tools that will help you achieve resultsQUICKLY! International Congress and Convention AssociationTwitter: #ICCA13 5. Even the best presenters have bad daysInternational Congress and Convention AssociationTwitter: #ICCA13 6. International Congress and Convention AssociationTwitter: #ICCA13 7. What is the leaders challenge?International Congress and Convention AssociationTwitter: #ICCA13 8. What is the leaders challenge? Clearly communicate mission andpurpose with passion so that it inspires people and allows them to connect with their own sense of purpose. International Congress and Convention AssociationTwitter: #ICCA13 9. Having a mission is the difference betweenworking and working with purpose. International Congress and Convention AssociationTwitter: #ICCA13 10. If youre going tomotivate others, you need to be able to tell otherswhat motivates you! International Congress and Convention AssociationTwitter: #ICCA13 11. 5 CEO Communicate-to-Win StrategiesInternational Congress and Convention AssociationTwitter: #ICCA13 12. Make it your business to be a powerful presenterInternational Congress and Convention AssociationTwitter: #ICCA13 13. Have a story, get it right, and tell it right to move your audienceInternational Congress and Convention AssociationTwitter: #ICCA13 14. Learn the leaders languageInternational Congress and Convention AssociationTwitter: #ICCA13 15. Remember message disciplineInternational Congress and Convention AssociationTwitter: #ICCA13 16. Master unspoken languageInternational Congress and Convention AssociationTwitter: #ICCA13 17. CEO Deep Dive session with Tina Altieri International Congress and Convention AssociationTwitter: #ICCA13 18. CEO Deep Dive session Why leaders need to become more expert in projecting and communicating their strategic vision,company brand values andleadership philosophies International Congress and Convention AssociationTwitter: #ICCA13 19. Make it your business to be a powerful presenterInternational Congress and Convention AssociationTwitter: #ICCA13 20. Heres what will set you apart from the restWhat do I want them to know? What do I want them to feel?What do I want them to do?International Congress and Convention AssociationTwitter: #ICCA13 21. Have a story, get it right, and tell it right to move your audienceInternational Congress and Convention AssociationTwitter: #ICCA13 22. How good are your business storytelling skills ? Youve got to beimpressive! International Congress and Convention AssociationTwitter: #ICCA13 23. Understand you, remember you, be impressed by you , be interested in you International Congress and Convention AssociationTwitter: #ICCA13 24. Business storytelling structure: 5 steps 1. 2. 3. 4. 5.International Congress and Convention AssociationArouse interest Pose a problem Solve the problem Show the benefits Give action stepsTwitter: #ICCA13 25. Learn the leaders languageInternational Congress and Convention AssociationTwitter: #ICCA13 26. Language of great leaders Be clear about your aim.Promote a vision, adirection, a passion. International Congress and Convention AssociationTwitter: #ICCA13 27. Do you still have one of these?International Congress and Convention AssociationTwitter: #ICCA13 28. Or perhaps one of these?International Congress and Convention AssociationTwitter: #ICCA13 29. Master the leaders languageInternational Congress and Convention AssociationTwitter: #ICCA13 30. Your CEO language toolkit Direct and short sentences Colourful/Vivid phrasesHelp your audiencesee what you are saying International Congress and Convention AssociationTwitter: #ICCA13 31. Speaking in colour1. Metaphors/analogies and similes 2. Repetition 3. Not this, but that 4. Rhetorical question International Congress and Convention AssociationTwitter: #ICCA13 32. Metaphors/analogies and similes Sometimes when someone destroys your party, you need to go back home and let the dust settle a bit and figure it out, and get back on dance floor. Magnus Bocker, CEO of Singapore Exchange (SGX)International Congress and Convention AssociationTwitter: #ICCA13 33. Repetition Committed to the task Committed to the journey And importantly committed to the team.International Congress and Convention AssociationTwitter: #ICCA13 34. Not this but that We are looking at different ways to run these programs, not for the sake of change, but because I know we can do this far better than what were creating right now. International Congress and Convention AssociationTwitter: #ICCA13 35. Remember message disciplineInternational Congress and Convention AssociationTwitter: #ICCA13 36. Are you loud and clear? Hear it twice, it sounds familiar. After 3 times, they may remember it. International Congress and Convention AssociationTwitter: #ICCA13 37. With 5 or 6 or 7 repetitions, you may finally be able to drive it home. International Congress and Convention AssociationTwitter: #ICCA13 38. So what?International Congress and Convention AssociationTwitter: #ICCA13 39. From features to benefits Your triggers: This is important to you because What this means to you is Why I am telling you this is because you can International Congress and Convention AssociationTwitter: #ICCA13 40. Shift from features to benefits To win hearts,minds and earsyou need to engage listeners not just inform them. You need to capturetheirimagination, not just their intellect. International Congress and Convention AssociationTwitter: #ICCA13 41. Master unspoken languageInternational Congress and Convention AssociationTwitter: #ICCA13 42. You are judged by your visual presenceVERBAL 7% VOCAL 33% V ISUAL 60% International Congress and Convention AssociationTwitter: #ICCA13 43. Look whos showing palms?International Congress and Convention Association43Twitter: #ICCA13 44. Flow and structurePPointREReason ExampleInternational Congress and Convention AssociationPPointTwitter: #ICCA13 45. Effective communication for leadersInternational Congress and Convention Association .Twitter: #ICCA13 46. What should you as a leader do more of?International Congress and Convention AssociationTwitter: #ICCA13 47. What should you as a leader start to do?International Congress and Convention AssociationTwitter: #ICCA13 48. What should you as a leader stop doing?International Congress and Convention AssociationTwitter: #ICCA13 49. Thank you! Tina Altieriwww.maxcommunicate.com International Congress and Convention AssociationTwitter: #ICCA13