meaning shapes the mission: inside the social entrepreneur's mind

Meaning Shapes the Mission

Inside the Social Entrepreneurʼs Mind

Wednesday, July 28, 2010

#1 Thing You Need to Learn:


All you need is a mindset

(not a sector, department, or title)


thatʼs rooted in a greater why


market-centered


and seeks systemic solutions to improve life


Early social entrepreneurs in action...


http://www.youtube.com/watch?v=Z3csfLkMJT4




So why me?


It is wonderful to create.Akira Kurosawa


Commerce is good and necessary


Consider this absurd question...


Whatʼs so revolutionary about doing good?


The paradox of us vs. them


Fight for survival


Cooperation Competition


AltruismGreed


Take Away #1New twist on an old concept.


Entrepreneursare the cavalry


Risk takers and opportunists who create


The market is imperfect and irrational


Extract valueLarge-scale detachmentDestructive by-products


Can corporations be good?


Where did corporations come from?


A love story:The sovereign & the merchant


Apendulumswing


Harvardʼs Largest Club:

Social Enterprise


What is driving this trend?


Meaningsignificancepurpose


There are big problems not being solved


No one sector*, company, or individual can solve them


*Not even the social entrepreneur sectorWednesday, July 28, 2010

Take Away #2The interconnected age requires a major shift


"In a disconnected world, the costs of evil are minimal."

- Umair Haque Harvard Business Review


Shaving with a face full of novocaine


www.mediasauce.comWednesday, July 28, 2010

http://www.mediasauce.com

http://www.mediasauce.com

“When the rate of external change!

exceeds the rate of internal change,!

the end of your business is in sight.”!

Jack Welch,!Former Chairman & CEO, GE!


Take Away #3You can reap great rewards by doing good


Intuitive and factual


Core to Business Strategy:‣ Smarter Planet‣ Corporate Service Corps‣ tryscience.org‣ worldcommunitygrid.org


Whatʼs their ROI for tackling social issues?

‣3:1


Five sources of ROI‣Talent (recruit & retain)‣Investment ($1 trillion in SRI funds)‣New technologies‣Brand‣New market entry


2010 Report:Best corporate citizens had a total return on shareholder value of 2.37%, while the worst had -7.38%.

http://www.nytimes.com/2010/04/12/business/media/12mag.html?_r=1




Reconnecting the marketplace, public sector, and community


Take Away #4Three steps to becoming a social entrepreneur


Step 1:Find your greater why


Why?

How?

What?

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html




Connect your why to my why


Step 2:Pursue a market solution


Commerce is good and necessary


Local solutions for Local problems with Local input


Market of equals


Enterprises offer scale


Step 3:Seek systemic solutions to improve life


Root causes


Design thinking


Constructive by-products


Take Away #5NASA has three immediate opportunities to create good on earth


Opportunity #1: Your data


The Hunger Data Consortium

www.wecanendthis.com


http://www.wecanendthis.com

http://www.wecanendthis.com

Conceptual Framework!

National! State! Local! Private!

?

?

?

?

National! State! Local! Private!

Current: Silo-ed, incomplete, inaccessible! Proposed: Connected, complete, accessible!

•" !"#$%&'&()*"&'+,-&)

•" .#-#)/'&0#$'1#23")

•" !4#56"6&&()!7839#9%()!923")


Possible Constructs!

Advisory Council ! Federation! Authority!

•! Seeks to influence through advice, counsel and

opinion"•! Sets guidelines, standards

for data capture, storage, retrieval"

•! No"

Role!

Store Data?!

Undertake

Analyses!

•! No"

Costs/Complexity!

•! Create and manage data ecosystem"

•! Identifies and makes data available for all to utilize"

•! Sets guidelines and standards for data capture, storage, and retrieval"

•! No"

•! Yes, through collaboration with analysts and data

visualizers"

Similar to! •! Trade Associations" •! Trade Associations"•! HHS Community

Health Data Initiative"

•! Collects, curates, and houses hunger-related data"

•! Undertakes analysis to further understanding of

hunger related issues"•! Makes data available for all

to utilize"

•! Yes"

•! Yes"

•! Tennessee Valley Authority, National Oceanic and

Atmosphere Administration"

Low/Simple" Expensive/Complex"


!"#$%"&'(")"'

*)")+'(")"'

,$-"&'(")"'

./01")+'(")"'

./01")+'(")"'

./01")+'(")"'

./01")+'(")"'!"#"$%&'(&)*+,$

(")"'2034"&05+/3'6%"&73)3'

-./.)"#./$01&$23(#.,$

Recommended Construct!


Opportunity #2: Your expertise


Port Authority of NY & NJ


NASA expertise


Constraints


Opportunity #3: Your gravity


Conveners and Cross Pollinators


Your Three Opportunities1. Federate your data2. Offer your expertise3. Convene & cross pollinate


Questions?


Must Read/See Items:The Meaning of Social Entrepreneurship by J. Gregory Dees http://www.redalmarza.com/ing/pdf/TheMeaningofSocialEntrepreneurship.pdf

The Great Reset by Richard Floridahttp://www.creativeclass.com/richard_florida/books/the_great_reset/

The New Heroes video serieshttp://www.thenewheroes.org/

Life, Inc. by Douglas Rushkoffhttp://rushkoff.com/books/life-incorporated/

Umair Haqueʼs Harvard Business Review bloghttp://blogs.hbr.org/haque

Dept. of Health & Human Services Open Government Bloghttp://www.hhs.gov/open


http://www.redalmarza.com/ing/pdf/TheMeaningofSocialEntrepreneurship.pdf

http://www.redalmarza.com/ing/pdf/TheMeaningofSocialEntrepreneurship.pdf

http://www.creativeclass.com/richard_florida/books/the_great_reset/

http://www.creativeclass.com/richard_florida/books/the_great_reset/

http://www.thenewheroes.org

http://www.thenewheroes.org

http://rushkoff.com/books/life-incorporated/

http://rushkoff.com/books/life-incorporated/

http://blogs.hbr.org/haque

http://blogs.hbr.org/haque

http://www.hhs.gov/open

http://www.hhs.gov/open

Thanks to everyone who helped shared their ideas at: http://bit.ly/NASAsocent

Simon Mainwaring (@simonmainwaring)Martin Montero (@montero)Kevin Doyle Jones (@kevindoylejones)Christopher HastingsPaul RogersLauren SullivanScott Edward Anderson (@greenskeptic)Chris Noble (@cfnoble)Jason Moriber (@jelefant)Ryan Park (@bigryanpark)Lateef Johnson (@golateef)Bill Green (@mtlb)Kedar Iyer (@floatr)


http://bit.ly/NASAsocent

http://bit.ly/NASAsocent

Scott HendersonTwitter: @scottyhendoEmail: [email protected]: www.rallythecause.comCompany: www.causeshift.com


http://www.rallythecause.com

http://www.rallythecause.com

http://www.causeshift.com

http://www.causeshift.com