measure camp pres cro tips and tricks

Amrdeep Athwal - @AmmO_Singh

20+ CRO Tips, Tricks & Tools*


Get a strategy

Fix what’s broken first before adding functionality



Check your funnel


Field dropouts tell you more the page dropouts


More goals = better insight


Enclose checkouts/application process


Whitespace is your friend


Add contrast


Directional cues workV


Test the use of coupons/promo codes


Carousels kill conversions


Mega menus suck especially for mobile


Real people are better than stock images


Test free shipping


Frame your prices


When to stop test

•1000 visitors•250 conversions• 2 business cycles•95% SS


Client seeing old page/varient?


Don’t re-write code for A/b tests


Hypothesis


Optimise the decision not the page


Clarity is king, if you want to be funny or clever be clear first


*No time for tools


There is a blog post about this

http://conversionsmatter.com/17-tools-optimise-cro-campaigns





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