measuring and defining social success - social matters hk 2014
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Measuring and defining social success: How is my social media presences aligned with my business goals? - How does one ensure that our brand is using social media to the full extent possible? - How do we ensure our top executives are visible in social to achieve our business goals? - How should marketers translate insights from different aspects of social challenge into a single strategy that addresses a business ambition? Speaker: Ronita Mitra, Senior Vice President — Brand Communication & Insights, Vodafone India Interviewed by: Kunal Jeswani, Chief Digital Officer, Ogilvy & Mather IndiaTRANSCRIPT
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2 Vodafone India Social Media October 27, 2014
Sites Visitors %Reach
Google 160 Million 95 %
Facebook 110 Million 89 %
Yahoo 70 Million 56 %
YouTube 55 Million 78.8%
Twitter 30 Million 45.2%
We Like Social Networks • The sites with the most reach in India are Google &
Facebook • The sites on which Indians spend the most time are
Facebook & YouTube (20 mins &15 mins)
Source: comScore
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3 Vodafone India Social Media October 27, 2014
Vodafone Rank
19.2 million fans 1
206,000 followers 1
56 million video views 1
For us, social is the new mainstream The Zoozoos are the most popular brand page on Facebook @VodafoneIN is the most followed service brand on Twitter We are the most viewed brand channel on YouTube
As on Oct, 2014 1 Facebook, socialbakers.com
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Social Media: Opportunities to engage From customer care to social commerce to pure “fun” experiences, we cater to a variety of customer needs on our social platforms
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Driving brand love with care and content Zoozoos, one of the most popular brand mascots on television, have an entirely different life of their own on social media. They understand their fans’ lives and create content and experiences for the fans
Play video > Play video >
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Stay hungry, stay fresh We seek to stay close to our audience by creating content which is part of their lives
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Stay hungry, stay fresh We constantly refresh content with topical posts
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Every fan counts for Vodafone The most engagement driven activities are where we acknowledge our fans contribution to our social success
Play video >
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Creating branded digital experiences Our social media presence enables us to move beyond sustenance to creating meaningful engagement experiences
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Working hard to drive business The Zoozoos help drive brand love and also work towards our business goals
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Topical way of promoting products and services
Working hard to drive business
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Twitter Amplify – Social TV
Working hard to drive business
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Thank you
13 Vodafone India Social Media October 27, 2014