measuring campaign performance like a boss, for the boss

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Measuring campaign performance like a boss, for the boss Presented by Jon Henshaw @RavenJon

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Measuring campaign performance like a boss, for the boss

Presented by Jon Henshaw

@RavenJon

Jon HenshawCo-founder of Raven Tools

SEO Geek

Lover of fast sites makefastsites.com

@RavenJon

Identify what success is

@RavenJon

• Traffic • Email Subscribers • Leads • Trial Signups • Purchases • Downloads • Affiliate Clicks

KPIs

@RavenJon

Use Campaign Parameters with offsite and onsite links

@RavenJon

CPs provides attribution to KPIs

@RavenJon

Go to gaconfig.com to create link

@RavenJon

http://digitalolympus.net/?utm_source=newsletter&utm_medium=email&utm_campaign=april2017conference

@RavenJon

Shorten URL with YOURLS, Bitly or goo.gl

https://clck.io/digoly

@RavenJon

• Social Posts • Email Newsletters • Press Releases • Advertising • Promotional Backlinks • Offline Collateral

Use with →

Social

White PapersPDFs links

Paper FlyersUnique links on handouts

@RavenJon

Always test with Real-Time

@RavenJon

Use Event Triggers to record actions and goals

@RavenJon

• Affiliate Link • Article Rating • Blog Comment • Contact Form • File Download • General Event • Live Chat • Newsletter Signup • Product Rating • RSS Subscription • User Registration • Video

Types

@RavenJon

GA or GTM

@RavenJon

Go to gaconfig.com/event-tracking

@RavenJon

Set up everything on GTM

@RavenJon

Go to raven.link/gtmevents

@RavenJon

Events are invisible to the visitor

@RavenJon

Create Event based Goals

@RavenJon

Extend this with call tracking on ads, white papers and brochures

@RavenJon

Create performance reports

Essential ReportingReporting of Campaigns, Events and Goals

Advanced Reporting150+ Data Connection, including CallRail

@RavenJon

Thank you!

Jon Henshaw @RavenJon