measuring climate change awareness prepared for west sussex county council september 2004

rosslynrosslynresearch research

Measuring Climate Change Awareness Prepared for West Sussex County CouncilSeptember 2004

2 Measuring Climate Change Awareness – an ESPACE project for West Sussex County Council by Rosslyn Research, August 2004

OBJECTIVES FOR WEST SUSSEX COUNTY COUNCIL

The key role for West Sussex County Councilis to establish the level of awareness and knowledge on climate change issues and develop ways of communicating relevant messages.


PROGRAMME FOR WEST SUSSEX COUNTY COUNCIL

The programme of work within West Sussex will consist of 3 parts: STAGE I

An initial evaluation of the current level of community awareness [urban, rural, coastal and business communities] of climate change and its implications for spatial planning.

STAGE IIA series of events [workshops, community meetings, school gatherings] on how climate change awareness and adaptation messages can best be communicated.

STAGE IIIA final evaluation to assess whether community awareness has increased since the initial evaluation and hence the effectiveness of the project programme.

This presentation outlines the top-line findings of Stage I of the programme.


WEST SUSSEX COUNTY COUNCIL - METHODOLOGY

Stage I of the programme consisted of three parts:.

1. Focus Groups with different parts of the residential and business community.

2. Quantitative face-to-face sample survey with a representative sample of the residential, farming and business communities.

3. “Control” survey with residents outside West Sussex (Hampshire).

A quantitative postal survey with members of the West Sussex residents’ panel has yet to be conducted.


STAGE I/ PART I - METHODOLOGY

Part 1 consisted of 3 focus groups with residents of West Sussex to represent the urban, coastal and rural communities, as well as 8 in-depth interviews with representatives of the business community.

Groups of 2 hours/ interviews of 40 minutes

Findings from focus groups used to ‘shape’ wording and format of questionnaire in Stage I, Part 2


STAGE I/ PART I - BRIEF SUMMARY OF FINDINGS

Perceived constituents of climate change are wetter and warmer winters, ‘disturbed’ seasons and hotter summers.

Main perceived effects will be coastal and river flooding, water shortages [water in the ‘wrong place’] and public health problems.

Huge range of awareness by residents and businesses of climate change issues and causes.

Positive side of better weather, sunnier summers, lower heating bills.


STAGE I/ PART I - BRIEF SUMMARY OF FINDINGS (cont.)

Generally: “can do very little about it myself”.

Some urban population looking at changes in lifestyle and ‘doing a little’, such as recycling.

Just another problem in a very complicated world.

Weather is ‘out-of-control’, because society is ‘out-of-control’.

“Nothing will happen until there is a huge disaster.”

US [high consumption, emission and industry] is main cause.


STAGE I/ PART II - METHODOLOGY

Part 2 of Stage I consist of 1,350 personal interviews with residents and businesses in West Sussex. West Sussex was divided into 4 areas [A 23 corridor/Rural/ Coastal East and Costal West]

1,050 interviews with residents with quotas by age and gender[440 urban/ 370 small town/ 330 rural].

210 interviews with businesses with quotas by 6 industry sectors.

100 interviews with the farming community.

“Control’ sample of 200 residents in Hampshire


STAGE I/ PART II - ANALYSIS

Very detailed analysis. Type [business, residential, control and farming]. Gender, age, children, household size and social grade. Location and geography. Home ownership and numbers of cars. Size of business/ farm.


SUMMARY OF FINDINGS - CAUSES AND EFFECTS

A number of possible causes and effects of weather and climate change were presented to respondents

Perceived causes of climate change, related to effects of climate change were rated by respondents “out-of-10”.

For causes, ‘1’ indicated that “it has no impact at all on climate change” and ‘10’ that “it is a major cause of climate change”.

For effects, ‘1’ indicated that “it won’t happen or doesn’t matter” and ‘10’ that “it will be a major effect of climate change”.

Therefore, the higher the rating, the more important is the factor as a perceived cause of effect of climate change


CAUSES OF CLIMATE CHANGE

“Although there is no perceived single or dominant cause of climate change, cutting down of the rain forest and pollution by industry/ the motor car are seen as key causes.”

7.97 Cutting down of Rain Forest in S. America/ Asia7.54 Pollution caused by Motor Car 7.50 Greenhouse Effect--------------------------------------------------------------------------------7.30 Pollution by Industry6.87 Hole in Ozone Layer6.34 Lack of recycling of Household Waste--------------------------------------------------------------------------------5.84 Building on Flood Plains5.75 Overpopulation5.66 Deforestation in UK


CAUSES OF CLIMATE CHANGE

For each factor there are always around 10% of people who rate the factor as having no or little impact [rating of 1, 2 or 3].

Conversely, between 45% and 55% see the factors as a key cause of climate change, rating the factors at 8, 9 or 10.

For virtually all factors we see a pattern by sub-group [example scores are for the most important factor; average 7.97]:• Farmers rate factors much lower than other groups [7.21]• West Sussex residents rate factors slightly above average [8.06]• Businesses rate factors lower, but above farmers [7.45]• The control group of Hampshire [interviewed in urban area] rate the factors highest of all and often by a substantial margin [8.44]

These sub-group differences are statistically significant.


EFFECTS OF CLIMATE CHANGE

“Again, we do not see a single or dominant effect of weather and climate change. Floods, Hotter Summers, Wetter Winters and Warmer Winters are closely grouped as main effects.”

6.84 Floods 6.73 Hotter Summers6.74 Wetter Winters6.58 Warmer Winters--------------------------------------------------------------------------------6.11 Droughts5.94 Changes in Agriculture-------------------------------------------------------------------------------- 5.63 New Diseases5.24 Wetter Summers5.23 Changes in Planning Laws



People are less sure of the effects than of causes, indicated by slightly lower ratings.

We again see a group of around 10% rating these effects at 1,2 or 3, ie. they expect that the effects are unlikely to happen.

The ‘top-box’ of those rating the effects at 8 - 10 tends to be a little lower, which accounts for the overall lower scores.

Sub-sector differences are less marked and not statistically significant.



The ‘multi-dimensional scaling’ [see charts] shows the groupings of causes and effects.

For the West Sussex [for example] total we see very close correlation between some effects [eg. floods, wetter winters, warmer winters and hotter summers].

Paradoxically, droughts and wetter summers are also closely correlated.

The effects of floods, wetter winters, warmer winters and hotter summers correlated closely to some causes, such as Pollution [industry and motor car], cutting of rain forest, hole in ozone layer and greenhouse effect.

A number of causes appear to be less related to others and to effects. These are building on flood plains, recycling of waste and overpopulation.


Multidimensional Scaling

Multidimensional Scaling (MDS) is a technique that assigns each variable a distance from other attributes in the analysis, then places them all on an X-Y axis. It is a statistical visualization method for picturing associations between attributes.

The resulting map shows which attribute are close to other attributes. In practical terms that is similar to correlation.

For ESPACE the maps consist of causes (Q1) and effects (Q2) of weather changes. These two groups tended to group together. Still, the proximity of different issues (e.g.. droughts and hotter summers) is instructive on how groups view upcoming weather changes.

For example, on the following map ‘Changes in planning law’ and ‘Deforestation in the UK’ are close. Also, ‘Cutting down forests in South America’ and ‘hole in the ozone layer’.


Cutting down of rain forest in South America and Asia

Hole in the ozone layer

Too much building/ construction on flood plains

Deforestation in the UK

Pollution by industryPollution caused by the motor car

Greenhouse gas emissions/greenhouse effect

Lack of recycling of household wasteOverpopulation

Hotter summersWetter winters

New diseases, e.g. malaria

Droughts

Floods

Changes in planning laws

Changes in agriculture

Wetter summersWarmer winters

Main Causes/Main Effects of Weather ChangesWest Sussex Total

Blue Labels=Main Causes of Climate Change Red Labels=Main Effects of Climate Changes

Causes and effects within proximity show a

high correlation


Main Causes/Main Effects of Weather ChangesWest Sussex Total






Pollution by industryPollution caused by the motor car





Droughts

Floods



Wetter summersWarmer winters





Pollution by industry

Cutting down of rain forestin South America and Asia

Pollution caused by the motor car


Lack of recycling of household waste

Overpopulation

Hotter summers

Wetter winters


Droughts

Floods



Wetter summers

Warmer winters

Main Causes/Main Effects of Weather ChangesControl Group—Hampshire



Main Causes/Main Effects of Weather ChangesWest Sussex Business



Too much building/construction on flood plains







Hotter summers Wetter winters


DroughtsFloodsChanges in planning laws


Wetter summers

Warmer winters


Main Causes/Main Effects of Weather ChangesWest Sussex Farming


Hole in the ozone layerToo much building/ constructionon flood plains

Deforestation in the UKPollution by industry


Pollution causedby the motor car


Lack of recycling ofhousehold waste

Overpopulation

Hotter summers Wetter winters


Droughts

Floods


Changes in agriculture Wetter summers

Warmer winters


Main Causes/Main Effects of Weather ChangesWest Sussex Residential









Lack of recycling of household waste

Overpopulation



DroughtsFloods



Wetter summers Warmer winters


‘OBSERVED’ CHANGES IN TEMPERATURE

“Although there is a trend, there is no total agreement on changes, such as summer/ winter temperatures ‘observed’ over the last 10 years”.

69% Higher winter temperatures/ lower - 11%Farming:89% Higher winter temperatures/ lower - 1%

65% Higher summer temperatures / lower - 8%


‘OBSERVED’ CHANGES IN RAINFALL

“There is less agreement on changes, such as summer/ winter rainfall ‘observed’ over the last 10 years”.

53% Wetter winters / 16% Drier winters

27% Wetter summers/ 36% Drier summers

Business:

18% Wetter summers/ 42% Drier summers


‘EXPECTED’ CHANGES IN TEMPERATURE

“Summer/ winter temperatures are ‘expected’ to change more rapidly over the next 10 years than over the last 10”.

65% Higher winter temperatures/ lower - 11%Farming:64% Higher winter temperatures/ lower - 3%

71% Higher summer temperatures / lower - 5%Farming:60% Higher summer temperatures/ lower - 6%


‘EXPECTED’ CHANGES IN RAINFALL

“Winter rainfall levels are ‘expected’ to change at about the same rate over the next 10 years than over the last 10. Summers are expected to be much drier”.

53% Wetter winters/ 16% Drier winters

20% Wetter summers/ 48% Drier summersFarming: 13% Wetter summers/ 40% Drier summers


EFFECTS ON RESIDENTS AND BUSINESSES

“The majority of residents, businesses and farmers do not think that INCREASED COASTAL FLOODING will affect them”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]

4.30 Total West Sussex [not affected -45%/ affected - 18%]3.47 Businesses [not affected -59%/ affected - 16%]3.60 Farming [not affected -63%/ affected - 18%]4.30 Residents [not affected -41%/ affected - 19%]



“A, generally small, majority of residents and farmers think that WARMER AND WETTER WINTERS will affect them”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]




“A small majority of residents and farmers think that WARMER AND WETTER SUMMERS will affect them”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]




“Businesses think that INCREASED RIVER FLOODING will not affect them greatly”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]

4.75 Total West Sussex [not affected - 54%/ affected - 13%]3.55 Businesses [not affected - 60%/ affected - 13%]4.46 Farming [not affected - 52%/ affected - 24%]5.00 Residents [not affected - 33%/ affected - 12%]



“BETTER WEATHER will mainly affect residents”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]




“WATER SHORTAGES will affect everyone”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]




“LESS PREDICTABLE WEATHER PATTERNS will affect everyone to a greater or lesser degree”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]




“Most people will be affected by HIGHER INSURANCE PREMIUMS”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]




“CHANGES IN AGRICULTURE may not have a great affect on people, including farmers”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]




“HIGHER FUEL PRICES will affect most segments almost equally”. [scores are ‘out-of-10’/ not affected are scores of 1 -3/ affected are scores of 8 -10]



Factor Analysis

For ESPACE, we looked at Question 11—”How much will you or your business be affected by Weather and Climate Changes” to ascertain how respondents in West Sussex group effects of weather changes.

Respondents can be grouped into one of the four factors that emerged. The analysis produces a variable for each factor by a regression method.

Each respondent receives a score (actually a correlation) for each of the four new variables.

Respondents are placed into the ‘group’ in which their factor score is the highest. This is called a Q-factor cluster analysis.


Factor Analysis

How Much Will You or Your Business be Affected by Weather and Climate Changes

Question 11—How Much Will Your Business by Affected by Weather and Climate Changes

West Sussex Total

Factor1 Factor2 Factor3 Factor4

Higher fuel prices 0.81 0.10 0.01 0.03

Higher insurance premiums 0.77 0.20 -0.02 0.12

Lower heating costs due to warmer winters 0.76 0.02 0.25 0.03

Advantages to agriculture in the UK 0.69 0.09 0.29 0.06

Deterioration in health due to wetter and warmer winters 0.69 0.27 0.13 0.14

Hosepipe bans 0.56 0.40 0.04 0.12

More people taking summer holidays on the South Coast 0.51 -0.09 0.31 0.42

Increased risk of severe storms 0.22 0.83 0.15 0.18

Greater fluctuation/changes in weather patterns 0.07 0.75 0.29 0.24

Water shortages 0.45 0.63 0.19 0.13

Better weather 0.41 0.17 0.75 0.01

Warmer and drier summers 0.22 0.30 0.75 0.27

Warmer and wetter winters -0.16 0.43 0.61 0.41

Increased coastal flooding 0.09 0.18 0.10 0.88

Increased river flooding 0.16 0.32 0.16 0.76

SizePercenta

geFactor1 359 27Factor2 309 23Factor3 280 21Factor4 409 30Total 1357 100

This is the resulting factor solution, showing four groups

of effects that people will think will happen together

This a frequency of the four clusters that emerged from

the Q-factor solution.


Factor AnalysisHow Much Will You or Your Business be Affected by Weather and Climate Changes - West Sussex Total

Factor1 Factor2 Factor3 Factor4

Higher fuel prices 0.81 0.10 0.01 0.03

Higher insurance premiums 0.77 0.20 -0.02 0.12

Lower heating costs due to warmer winters 0.76 0.02 0.25 0.03

Advantages to agriculture in the UK 0.69 0.09 0.29 0.06

Deterioration in health due to wetter and warmer winters 0.69 0.27 0.13 0.14

Hosepipe bans 0.56 0.40 0.04 0.12

More people taking summer holidays on the South Coast 0.51 -0.09 0.31 0.42

Increased risk of severe storms 0.22 0.83 0.15 0.18

Greater fluctuation/changes in weather patterns 0.07 0.75 0.29 0.24

Water shortages 0.45 0.63 0.19 0.13

Better weather 0.41 0.17 0.75 0.01

Warmer and drier summers 0.22 0.30 0.75 0.27

Warmer and wetter winters -0.16 0.43 0.61 0.41

Increased coastal flooding 0.09 0.18 0.10 0.88

Increased river flooding 0.16 0.32 0.16 0.76

SizePercent

ageFactor1 359 27Factor2 309 23Factor3 280 21Factor4 409 30Total 1357 100


INFORMATION SOURCES

“Television is the essential information source on weather and climate change. It would take very considerable additional effort to ‘elevate’ other media to the same level”.

70% Television [Business - 56%30% National Press [Farming - 41%}25% Radio [Business - 12%/ Farming - 14%]14% Local Press [Farming - 9%]14% Internet [Farming - 25%] 7% Leaflets from Council [Business - 2%] 1% (or less) for all other sources


WHAT IS BEING DONE IN WEST SUSSEX

“Not enough is being done about BUILDING OF COSTAL DEFENCES”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [76%]

5.18 Total West Sussex [Don’t know - 24%]4.68 Businesses [Don’t know - 30%]5.43 Males5.49 Residents over 605.68 Coastal residents


WHAT IS BEING DONE NATIONALLY/ INTERNATIONALLY

“Even less is being done nationally or internationally either about BUILDING OF COSTAL DEFENCES”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [71%]

4.65 Total West Sussex [Don’t know - 29%]4.19 Businesses [Don’t know - 44%]3.76 Farming [Don’t know - 47%]5.25 Residents under 185.02 Costal residents



“Somewhat less is being done about BUILDING OF RIVER FLOOD DEFENCES”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [75%]

4.42 Total West Sussex [Don’t know - 25%]4.32 Farming [Don’t know - 25%]4.66 River valley residents



“BUILDING OF RIVER FLOOD DEFENCES gets a similar score nationally or internationally”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [71%]

4.33 Total West Sussex [Don’t know - 29%]3.45 Farming [Don’t know - 47%]5.16 Young residents [18 and under]3.70 Upland residents5.00 River valley residents



“Even less is being done about BUILDING OF STORM DRAINS”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [68%]

4.04 Total West Sussex [Don’t know - 32%]4.27 Farming [Don’t know - 29%]4.66 AB Social Grade residents3.48 C2 Social Grade residents4.69 River valley residents



“BUILDING OF STORM DRAINS also gets a similar score internationally or nationally”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Scores based on those who expressed an opinion [63%]

4.07 Total West Sussex [Don’t know - 37%]3.77 Farming [Don’t know - 53%]5.28 Under 18 residents4.58 River valley residents



“Perception of HOSEPIPE BANS is around the mid-point”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Most people expressed an opinion [84%]

4.86 Total West Sussex [Don’t know - 14%]5.38 AB Social Grade residents5.20 Inland flat terrain residents5.38 River valley residents



“Very little is being done about ALTERNATIVES TO USING THE CAR”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Virtually everyone expressed an opinion [90%]

3.46 Total West Sussex [Don’t know - 10%]3.17 Farming [Don’t know - 21%]5.00 Under 19 residents2.95 Residents from single person households2.75 Coastal residents------------------------------------------------------------------------3.42 No car3.55 2+ cars



“Very little is being done in terms of HELPING PEOPLE/BUSINESSES TO ADAPT TO CLIMATE CHANGE”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Opinion expressed by 79%.

3.11 Total West Sussex [Don’t know - 21%]3.39 Businesses [Don’t know - 33%]4.08 Under 19 residents2.76 C2 Residents2.61 Urban/ suburban residents3.51 Small town residents



“Very little is being done in terms of RELOCATING PEOPLE AWAY FROM AFFECTED AREAS”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Opinion expressed by 69%.

3.64 Total West Sussex [Don’t know - 31%]5.16 Under 19 residents3.28 Upland residents3.37 Coastal residents



“A little more is being done in terms of CONTROL OF FRESH WATER SUPPLY”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Opinion expressed by 74%.

4.42 Total West Sussex [Don’t know - 26%]3.91 Farming [Don’t know - 43%]5.35 Under 19 residents3.95 Upland residents4.66 Inland/ river valley residents



“REDUCING GREENHOUSE EMISSIONS gets a very poor score”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Opinion expressed by 78%.

3.94 Total West Sussex [Don’t know - 22%]3.44 Farming [Don’t know - 44%]4.47 Under 19 residents3.66 C2 residents3.54 Upland residents



“FINANCIAL SUPPORT FOR AFFECTED COUNTRIES gets also a low score”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Opinion expressed by 73%.

4.05 Total West Sussex [Nothing being done - 33%]5.02 Under 19 residents



“Even less is seen to be done to HELP PEOPLE TO PLAN FOR AND ADAPT TO CLIMATE CHANGE”. [scores are ‘out-of-10’/ nothing is being done = 1/ enough is being done = 10]. Opinion expressed by 74%.

3.35 Total West Sussex [Nothing being done - 41%]4.33 Under 19 residents


HOW SHOULD PEOPLE IN WEST SUSSEX BE HELPED

“Residents and businesses are very unsure on what help should be given and who should help”. [Spontaneous responses/open-ended].

33% Government/ Local Authorities [Farming - 19%]11% More information 9% Environment Agency 5% Leaflets/ letters 4% [each] Education/ Media/ Recycling 2% Advertisements33% Don’t know


HOW SHOULD PEOPLE IN WEST SUSSEX FIND OUT ABOUT CLIMATE CHANGE

“How should residents and businesses in West Sussex be helped to find out about climate change?”. [Spontaneous responses/open-ended].

28% Government/ Local Authorities [Farming - 21%]26% TV/ Radio18% Leaflets/ letters/ newsletters 8% Newspapers 6% Meetings/ forums 5% Environmental agencies 4% [each] Seminars/ Internet28% Don’t know


THE IDEAL AND ACTUAL WORLD

“The National Governments of Europe, the European Union and the USA fall consistently short in a comparison of the ‘ideal’ and ‘actual’ world in taking preventative measures for Climate Control.” [Ratings ‘out-of-10’, with most people expressing an opinion]

Gaps recorded by businesses and farming are substantially larger than for residents.



NATIONAL GOVERNMENTS OF EUROPE[scores ‘out-of-10’/ 1= institution is not at all important/ 10=institution should be leading the way]

IDEAL8.34 Total West Sussex69% ‘Should be leading the way’ [scores 8 - 10]

ACTUAL6.71 Total West Sussex 39% ‘Is leading the way’ [scores 8 - 10]



THE EUROPEAN UNION[scores ‘out-of-10’/ 1= institution is not at all important/ 10=institution should be leading the way]


ACTUAL6.52 Total West Sussex39% ‘Is leading the way’ [scores 8 - 10]



THE USA[scores ‘out-of-10’/ 1= institution is not at all important/ 10=institution should be leading the way]





THE WORLD TRADE ORGANISATION[scores ‘out-of-10’/ 1= institution is not at all important/ 10=institution should be leading the way]





MEDIA CORPORATIONS[scores ‘out-of-10’/ 1= institution is not at all important/ 10=institution should be leading the way]





CAMPAIGNING CHARITIES[scores ‘out-of-10’/ 1= institution is not at all important/ 10=institution should be leading the way]





EDUCATIONAL INSTITUTIONS[scores ‘out-of-10’/ 1= institution is not at all important/ 10=institution should be leading the way]



rosslynrosslynresearch research

Espace Study on Climate ChangeEspace Study on Climate ChangePreventive Measures for Climate ControlPreventive Measures for Climate ControlIdeal vs. Actual WorldIdeal vs. Actual WorldWorld InstitutionsWorld InstitutionsGap AnalysisGap Analysis


Gap Analysis

Use Gap Analysis Measures the ‘Gap’ Between Attribute

‘Importance in the Ideal World’ Top 2 Box Percentages (9 10) against Top 2 Box (9 10) Percentages of ‘Importance in the Actual World.’ Or, a perceived ‘gap’ in performance.

Percentages are Ideal (Q17) – Actual (Q18) Importance

Display Gaps are displayed in descending order.


5350

54

4442

45

50

30 29 30

26 27

3532

Nationalgovernments

of Europe

TheEuropean

Union

The USA The WorldTrade

Organization

Mediacorporations

Campaigningcharities

Universities,schools etc.

Ideal World

Actual World

Q17Q18 Attribute Top 2 Box (9 10) Importance Percentages

Ideal vs. Actual World—World InstitutionsWest Sussex Total


10

15

18

18

21

23

24

Campaigning charities

Media corporations

Universities, schools etc.

The World TradeOrganization

The European Union

National governments ofEurope

The USA

Gap

Q17Q18

Attribute Top 2 Box (9 10) Importance Percentages

Ideal World-Actual World

Ideal vs. Actual World—World InstitutionsWest Sussex Total


53

44

48

36

30 29

35

20

1618

13 12

19

14

Nationalgovernments

of Europe

TheEuropean

Union


Organization

Mediacorporations



Ideal World

Actual World

Q17Q18


Ideal vs. Actual World—World InstitutionsWest Sussex Business


10

18

20

23

27

30

33


Media corporations



The European Union

The USA


Gap

Q17Q18



Ideal vs. Actual World—World InstitutionsWest Sussex Business


50

39

46

36

26

29

34

2017

20

14 15 1517

Nationalgovernments

of Europe

TheEuropean

Union


Organization

Mediacorporations



Ideal World

Actual World

Q17Q18


Ideal vs. Actual World—World InstitutionsWest Sussex Farming


11

15

18

22

23

26

30

Media corporations



The European Union


The USA


Gap

Q17Q18



Ideal vs. Actual World—World InstitutionsWest Sussex Farming


5452

56

46 4649

55

33 33 3330 31

4037

Nationalgovernments

of Europe

TheEuropean

Union


Organization

Mediacorporations



Ideal World

Actual World

Q17Q18


Ideal vs. Actual World—World InstitutionsWest Sussex Residential


9

15

16

17

20

21

23


Media corporations



The European Union


The USA

Gap

Q17Q18



Ideal vs. Actual World—World InstitutionsWest Sussex Residential


CLASSIFICATION [BUSINESS/FARMING]

SIZE OF BUSINESS/ FARM [EMPLOYEES]

41% 1 - 1035% 11 - 50 9% 51 - 200 6% 201 - 500 9% 500+


CLASSIFICATION [BUSINESS/FARMING]

INDUSTRY SECTOR

13% Leisure/ hotels13% Retail 13% Manufacturing 9% Utilities/ construction 7% Transport/ distribution 11% Services27% Farming 6% Forestry


CLASSIFICATION [RESIDENTIAL]

GENDER55% Male45% Female

AGE13% up to 1817% 19 - 3016% 31 - 4019% 41 - 50 16% 51 - 60 18% Over 60



NUMBER OF CHILDREN58% None18% 1 16% 2 7% 3+

HOUSEHOLD SIZE19% 130% 2 19% 3 26% 4+



SOCIO-ECONOMIC GROUP18% AB35% C1 23% C2 23% DE

TYPE OF DWELLING18% Flat23% Terraced 31% Semi 25% Detached



OWNERSHIP68% Owner occupied14% Private rented 15% Public rented

LOCATION42% Urban/suburban36% Small town 19% Village 3% Country



GEOGRAPHY46% Inland flat terrain14% Uplands/ hills 33% Coastal 4% River valley

NUMBER OF CARS21% None40% 1 30% 2 9% 3+

measuring climate change awareness prepared for west sussex county council september 2004

Documents

residents of west sussex

west sussex hampshire

west sussex residents

constituents of climate

level of awareness

espace project

rosslyn research

project programme