measuring intent - portent webinar

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Portent, Inc. Measuring Intent September 24, 2014

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Michael Wiegand walks you through the finer points of measuring mid-funnel activity in Google Analytics using Google Tag Manager's auto event tracking.

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Page 1: Measuring Intent - Portent Webinar

Portent, Inc. Measuring Intent

September 24, 2014

Page 2: Measuring Intent - Portent Webinar

Portent Webinar Measuring Intent

@mwiegand

Page 3: Measuring Intent - Portent Webinar

Portent Webinar Measuring Intent

#PortentU

Page 4: Measuring Intent - Portent Webinar

Portent Webinar Measuring Intent

portent.co/measuring-intent

Page 5: Measuring Intent - Portent Webinar

Portent Webinar Measuring Intent

Marketing Funnel

Page 6: Measuring Intent - Portent Webinar

Portent Webinar Measuring Intent

Page 7: Measuring Intent - Portent Webinar

Portent Webinar Measuring Intent

Page 8: Measuring Intent - Portent Webinar

Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

Intent Indicators

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

Grading Activities

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

Setting Up Event Tracking

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

Goal Values

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

Building Intent Segments

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

Intent-Based Remarketing

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

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Portent Webinar Measuring Intent

portent.co/measuring-intent

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Portent Webinar Measuring Intent

#PortentU

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Portent Webinar Measuring Intent

Thank You