measuring social media roi

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Post on 12-May-2015

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While Twitter, Facebook and YouTube are the current rage, most marketers are struggling with how to measure social media effectiveness and maximize ROI. Solving this challenge is the key to long-term success for not just social media – but for all of marketing. Larry Weber of W2 Group and Alexander Mouldovan of Crowd Factory discuss how marketers can answer the measurement challenge.

TRANSCRIPT

  • 1.
    • October 30, 2009
  • #SMROI

2. Todays Speakers Larry Weber Chairman Digital Influence Group and Racepoint Group @thelarryweber Alex Mouldovan CEO Crowd Factory @amiam 2 3. Agenda

  • Larrys perspective
  • Alexs perspective
  • Dialogue between Larry and Alex
  • Audience Q&A
  • #SMROI

3 4. Introducing Larry Weber Chairman Digital Influence Group and Racepoint Group @thelarryweber 5. About Us Full service digital agency that is social media at its core A global public relations agency that helps clients harness the power of both traditional and social media to build and protect reputation and drive business 6. Integrated Social Marketing 6 7. Creating Sustained Social Marketing ROI 7 8. Using Data to Manage Your Campaign 8 9. Choosing the Right Tools 10. 10 10 10 Community Destination Earned Media Outreach NYC Public Library Event Blogger Contest Widget PROGRAM STRATEGY Proprietary and ConfidentialSonyStyle

  • In