measuring the impact of design: the pitfalls and potential - a view from policy lab
TRANSCRIPT
Measuring the value
of design – the
pitfalls and potential
June 2016
Design =
Purposeful
Creativity
Design Council
Inside the box
thinking
Impact
20%
80%Implementation phase
Design phase
Mind the
Gap
The act of selling design
alters it…. Mat Hunter
It would be nice if all of the data which
sociologists require could be enumerated
because then we could run them through
IBM machines and draw charts as the
economists do. However, not everything
that can be counted counts, and not
everything that counts can be counted.Bruce Cameron 1963
Flickr: Osamu Kaneko
Designing Value
Added-value reflation
The most innovative
companies in the world*
share one thing in common.
They use design.
March 2004
March 2014
Flickr: Pedro Szekely
A service is any activity of
benefit that one party can offer
to another that is essentially
intangible & doesn't result in
the ownership of anything.
Its production may or may not
be tied to a physical product.
Philip Kotler
Image: Design Council
Design Economy
Leading or lagging indicator?
[2013]
Design Museum
Dr Andrea Siodmok, FRSA
Design Museum
Design Bugs Out
Policy Lab
Wisdom from
data & design
A case in point
Diagnose
Reframing
questions based
on data gaps
Making the case
to scale
DeliverDiscover
Mixing big data
with thick data
Generating data
ideas
Develop
Using data earlier in the process
Future of an Ageing populationHow can we turn 200,000 words of dense evidence into compelling material to generate ideas?
Policy Lab, GO-Science, Data Design & Hugo Yoshikawa
Future of an Ageing population
How can we turn 200,000 words of
dense evidence into compelling material
to generate ideas?
Policy Lab, GO-Science, Data Design & Hugo Yoshikawa
Health & Work
How can we support people to manage
their health conditions and stay in work?
people of working age
who have a health or
disability condition who
are out of work
4.7 million
people who are on
Employment Support
Allowance or other
incapacity benefits
2.5 million
190,000 flow onto ESA
each month
62,500 flow off
3.8 million total
out of work benefits
£15
billion/
year
Health & Work
How can we support people to manage
their health conditions and stay in work?
Policy Lab, DH/DWPUscreates & Mastodon C
Health & Work
How can we support people to manage
their health conditions and stay in work?
Two segments of people
saying they were on
health benefits also said
that their health was fairly
good showing health is
not the only thing we need
to deal with
Homelessness
How can we prevent people from
becoming or staying homeless?
Policy Lab, DCLG, ASI & RCA
Police digitisation
How can we improve police support for
victims of crime in a digital age?
Policy Lab, Home Office, Uscreates & RCA
Delivering Impact
Demonstrating longer term benefits
The 3 big Ds
Design
Digital
Data
New models: bigger
problems. Applying
design, digital and
data to deliver
greater productivity
and efficiency.
In order to: [Main objective]
We must: [What?]
By: [How?]
Using: [Assets]
For: [Who for?]
In partnership with: [Who with?]
Team (Led by): [Who by?]
Policy [Alignment]
That will deliver: [Outputs]
Experienced as: [Outtakes (know, think, feel)]
The affect will be that: [Intermediate outcomes]
The result will be that: [Outcomes]
Long term affect will be: [Impact]
Success will be when: [Measure (KPI)] ROI / SROI
By when? [Timings]
Indicative cost? [Budget]
Time
Markets and
competition
Organisation
design and
workforce
Service re-design
and alternative
delivery
mechanisms
Technology,
Data and
Targeting
Hard budget
constraints &
spending flexibility
Markets & Competition
e.g. Intelligent outsourcing
Service re-design &
alternative delivery
mechanisms
e.g. co-design
Technology,
Data & Targeting
e.g. channel shift
Organisation design
& Workforce
e.g. shared services
Hard budget constraints + spending flexibility
Market level
Platform/data
level
Systems level
Service level
Front-line service integration
Empowering users: Co-production & co-design
Prevention/ early intervention
Reconfiguring services
Effective use of ICT
Channel shift
Effective use of data
Technological advances
Policy innovation
Platform innovationThere is no efficiency ‘silver
bullet.’ There are many levers
that need to be pulled to
improve efficiency.
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