measuring the success of a webinar - a thoughtfaucet presenation

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Measuring the Success of a Webinar

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DESCRIPTION

A brief presentation on the process of collecting data from a webinar and determining what all of the collected data means. View the webinar here: http://thoughtfaucet.com/making-things/how-to/linkedin-profile-training-video-and-transcript/

TRANSCRIPT

Page 1: Measuring the Success of a Webinar - A Thoughtfaucet Presenation

Measuring the Success of a Webinar

Page 2: Measuring the Success of a Webinar - A Thoughtfaucet Presenation

Data FunnelCreate & Plan

PromoteHost

MeasureUnderstand

Page 3: Measuring the Success of a Webinar - A Thoughtfaucet Presenation

Create & Plan

Why host a webinar?

Page 4: Measuring the Success of a Webinar - A Thoughtfaucet Presenation

PromoteReach Out

Page 5: Measuring the Success of a Webinar - A Thoughtfaucet Presenation

Host

Page 6: Measuring the Success of a Webinar - A Thoughtfaucet Presenation

Measure

Gather the quantitative data

Page 7: Measuring the Success of a Webinar - A Thoughtfaucet Presenation

Tools

● bit.ly● Google Analytics● GoToWebinar● Mailchimp● 4q

Page 8: Measuring the Success of a Webinar - A Thoughtfaucet Presenation

Understand

Quantitative to qualitative

Page 9: Measuring the Success of a Webinar - A Thoughtfaucet Presenation

Thank You