Measuring the Success of Your Social Media Initiatives

hellip

mike

kuja-what

kujawski

pronounced cooh-jaw-ski in english or

cooh-yav-ski in polish

born in Paris

childhood in Algeria

nature freak

commerce grad

partier

die-hard skier

part extrovert

part introvert

optimist

just married

what about work

about us

founded in 2005 head office in Ottawa

focus on strategy before tactics

innovative solutions

highly-skilled network of associates

entire team driven by passion

public sector marketing think tank

performance measurement freaks

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

hellip

mike

kuja-what

kujawski

pronounced cooh-jaw-ski in english or

cooh-yav-ski in polish

born in Paris

childhood in Algeria

nature freak

commerce grad

partier

die-hard skier

part extrovert

part introvert

optimist

just married

what about work

about us

founded in 2005 head office in Ottawa

focus on strategy before tactics

innovative solutions

highly-skilled network of associates

entire team driven by passion

public sector marketing think tank

performance measurement freaks

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

mike

kuja-what

kujawski

pronounced cooh-jaw-ski in english or

cooh-yav-ski in polish

born in Paris

childhood in Algeria

nature freak

commerce grad

partier

die-hard skier

part extrovert

part introvert

optimist

just married

what about work

about us

founded in 2005 head office in Ottawa

focus on strategy before tactics

innovative solutions

highly-skilled network of associates

entire team driven by passion

public sector marketing think tank

performance measurement freaks

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

kujawski

pronounced cooh-jaw-ski in english or

cooh-yav-ski in polish

born in Paris

childhood in Algeria

nature freak

commerce grad

partier

die-hard skier

part extrovert

part introvert

optimist

just married

what about work

about us

founded in 2005 head office in Ottawa

focus on strategy before tactics

innovative solutions

highly-skilled network of associates

entire team driven by passion

public sector marketing think tank

performance measurement freaks

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

born in Paris

childhood in Algeria

nature freak

commerce grad

partier

die-hard skier

part extrovert

part introvert

optimist

just married

what about work

about us

founded in 2005 head office in Ottawa

focus on strategy before tactics

innovative solutions

highly-skilled network of associates

entire team driven by passion

public sector marketing think tank

performance measurement freaks

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

childhood in Algeria

nature freak

commerce grad

partier

die-hard skier

part extrovert

part introvert

optimist

just married

what about work

about us

founded in 2005 head office in Ottawa

focus on strategy before tactics

innovative solutions

highly-skilled network of associates

entire team driven by passion

public sector marketing think tank

performance measurement freaks

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

nature freak

commerce grad

partier

die-hard skier

part extrovert

part introvert

optimist

just married

what about work

about us

founded in 2005 head office in Ottawa

focus on strategy before tactics

innovative solutions

highly-skilled network of associates

entire team driven by passion

public sector marketing think tank

performance measurement freaks

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

commerce grad

partier

die-hard skier

part extrovert

part introvert

optimist

just married

what about work

about us

founded in 2005 head office in Ottawa

focus on strategy before tactics

innovative solutions

highly-skilled network of associates

entire team driven by passion

public sector marketing think tank

performance measurement freaks

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

partier

die-hard skier

part extrovert

part introvert

optimist

just married

what about work

about us

founded in 2005 head office in Ottawa

focus on strategy before tactics

innovative solutions

highly-skilled network of associates

entire team driven by passion

public sector marketing think tank

performance measurement freaks

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

die-hard skier

part extrovert

part introvert

optimist

just married

what about work

about us

founded in 2005 head office in Ottawa

focus on strategy before tactics

innovative solutions

highly-skilled network of associates

entire team driven by passion

public sector marketing think tank

performance measurement freaks

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

part extrovert

part introvert

optimist

just married

what about work

about us

founded in 2005 head office in Ottawa

focus on strategy before tactics

innovative solutions

highly-skilled network of associates

entire team driven by passion

public sector marketing think tank

performance measurement freaks

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

part introvert

optimist

just married

what about work

about us

founded in 2005 head office in Ottawa

focus on strategy before tactics

innovative solutions

highly-skilled network of associates

entire team driven by passion

public sector marketing think tank

performance measurement freaks

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

optimist

just married

what about work

about us

founded in 2005 head office in Ottawa

focus on strategy before tactics

innovative solutions

highly-skilled network of associates

entire team driven by passion

public sector marketing think tank

performance measurement freaks

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

just married

what about work

about us

founded in 2005 head office in Ottawa

focus on strategy before tactics

innovative solutions

highly-skilled network of associates

entire team driven by passion

public sector marketing think tank

performance measurement freaks

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

what about work

about us

founded in 2005 head office in Ottawa

focus on strategy before tactics

innovative solutions

highly-skilled network of associates

entire team driven by passion

public sector marketing think tank

performance measurement freaks

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

about us

founded in 2005 head office in Ottawa

focus on strategy before tactics

innovative solutions

highly-skilled network of associates

entire team driven by passion

public sector marketing think tank

performance measurement freaks

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

marketing

is not advertising

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

itrsquos a process and set of tools

wrapped in a philosophy for helping an organization do

what it wants to do

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

what`s my niche

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

in other wordshellip

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

people

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

relationships

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

technology

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

there is too much focus on thehellip

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

ldquoPeople will never be replaced by machines In the end life and business are about human connections computers are about trying to murder you in a lakerdquo

- Michael Scott

todayrsquos talkhellip

Measuring the Success of Your Social Media Initiatives

Who has

timefor this stuff

not just the teens

not just the geeks

not just the net gen

the global internet population is

17 BILLION

900 millionpeople will visit one of these 5 sites todayhellip

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

My Favourite Tools

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

Measuring the Success of Your Social Media Initiatives

Who has

timefor this stuff

not just the teens

not just the geeks

not just the net gen

the global internet population is

17 BILLION

900 millionpeople will visit one of these 5 sites todayhellip

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

My Favourite Tools

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

Who has

timefor this stuff

not just the teens

not just the geeks

not just the net gen

the global internet population is

17 BILLION

900 millionpeople will visit one of these 5 sites todayhellip

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

My Favourite Tools

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

not just the teens

not just the geeks

not just the net gen

the global internet population is

17 BILLION

900 millionpeople will visit one of these 5 sites todayhellip

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

My Favourite Tools

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

not just the geeks

not just the net gen

the global internet population is

17 BILLION

900 millionpeople will visit one of these 5 sites todayhellip

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

My Favourite Tools

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

not just the net gen

the global internet population is

17 BILLION

900 millionpeople will visit one of these 5 sites todayhellip

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

My Favourite Tools

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

the global internet population is

17 BILLION

900 millionpeople will visit one of these 5 sites todayhellip

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

My Favourite Tools

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

900 millionpeople will visit one of these 5 sites todayhellip

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

My Favourite Tools

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

the race is on

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

My Favourite Tools

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

make sure that you can answer the

following questionshellip

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

My Favourite Tools

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

Question 1

What is the key issue that you wish to address by engaging in social media

TIP Pick an issue that if fixed would directly contribute to your organizationrsquos strategic objectives

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

My Favourite Tools

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

Question 2

What would constitute a

successful outcome

TIP Make sure that this is an outcome not an output

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

My Favourite Tools

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

Question 3

Are your goalsbullSpecificbullMeasurablebullAttainablebullRealisticbullTimely

TIP Pick only one goal to start and make sure it meets all 5 criteria

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

My Favourite Tools

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

Question 4

Are your measurement tools going to give you

actionable insights

TIP If your metrics are not tied your strategy then the answer is likely no

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

My Favourite Tools

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

Question 5

Are you ready to be part of a

permanentconversation

TIP Understand the fact that social media is not a campaign

My Favourite Tools

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

My Favourite Tools

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

Gauging Effect on Search Traffic

wwwgooglecominsightssearch

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

Gauging Blog Influence

wwwtechnoraticom

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

Gauging Twitter Influence

wwwkloutcom

Gauging Facebook Conversation

wwwfacebookcomlexicon

Gauging Facebook Conversation

wwwfacebookcomlexicon

Gauging Inbound Links

wwwgooglecaadvanced

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Social Bookmarking

wwwdeliciouscom

Gauging RSS Subscribers

wwwfeedburnercom

Gauging Social Bookmarking

wwwdeliciouscom

Gauging Social Bookmarking

wwwdeliciouscom

Gauging Link Performance

bitly

Competitive Intelligence

wwwcompetecom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Case Studyperformance measurmenthellip

Parents of school aged children living in urban areas $60K household income

overall initiative

Reachtraditional channels alone are not fully penetrating the target audience

Sustainabilitytraditional channels are only good for the length of the campaign

key issues

Improved target market penetration (based on objectives)

Increased online visibility of the ldquoGet Preparedrdquo campaign

Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada

desired outcomes

strategic approach

ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months

target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links

tactical decisions

Commoncraft Video Mommy Blogger Relations SM Press Release

ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo

ldquoget preparedrdquo AND ldquoemergencyrdquo

social media monitoring amp web metrics

measurement

results of pilot

search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

Competitive Intelligence

wwwcompetecom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Case Studyperformance measurmenthellip

Parents of school aged children living in urban areas $60K household income

overall initiative

Reachtraditional channels alone are not fully penetrating the target audience

Sustainabilitytraditional channels are only good for the length of the campaign

key issues

Improved target market penetration (based on objectives)

Increased online visibility of the ldquoGet Preparedrdquo campaign

Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada

desired outcomes

strategic approach

ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months

target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links

tactical decisions

Commoncraft Video Mommy Blogger Relations SM Press Release

ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo

ldquoget preparedrdquo AND ldquoemergencyrdquo

social media monitoring amp web metrics

measurement

results of pilot

search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

Segmenting amp Analyzing Traffic

wwwgooglecomanalytics

Case Studyperformance measurmenthellip

Parents of school aged children living in urban areas $60K household income

overall initiative

Reachtraditional channels alone are not fully penetrating the target audience

Sustainabilitytraditional channels are only good for the length of the campaign

key issues

Improved target market penetration (based on objectives)

Increased online visibility of the ldquoGet Preparedrdquo campaign

Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada

desired outcomes

strategic approach

ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months

target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links

tactical decisions

Commoncraft Video Mommy Blogger Relations SM Press Release

ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo

ldquoget preparedrdquo AND ldquoemergencyrdquo

social media monitoring amp web metrics

measurement

results of pilot

search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

Case Studyperformance measurmenthellip

Parents of school aged children living in urban areas $60K household income

overall initiative

Reachtraditional channels alone are not fully penetrating the target audience

Sustainabilitytraditional channels are only good for the length of the campaign

key issues

Improved target market penetration (based on objectives)

Increased online visibility of the ldquoGet Preparedrdquo campaign

Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada

desired outcomes

strategic approach

ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months

target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links

tactical decisions

Commoncraft Video Mommy Blogger Relations SM Press Release

ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo

ldquoget preparedrdquo AND ldquoemergencyrdquo

social media monitoring amp web metrics

measurement

results of pilot

search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

Parents of school aged children living in urban areas $60K household income

overall initiative

Reachtraditional channels alone are not fully penetrating the target audience

Sustainabilitytraditional channels are only good for the length of the campaign

key issues

Improved target market penetration (based on objectives)

Increased online visibility of the ldquoGet Preparedrdquo campaign

Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada

desired outcomes

strategic approach

ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months

target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links

tactical decisions

Commoncraft Video Mommy Blogger Relations SM Press Release

ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo

ldquoget preparedrdquo AND ldquoemergencyrdquo

social media monitoring amp web metrics

measurement

results of pilot

search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

Reachtraditional channels alone are not fully penetrating the target audience

Sustainabilitytraditional channels are only good for the length of the campaign

key issues

Improved target market penetration (based on objectives)

Increased online visibility of the ldquoGet Preparedrdquo campaign

Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada

desired outcomes

strategic approach

ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months

target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links

tactical decisions

Commoncraft Video Mommy Blogger Relations SM Press Release

ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo

ldquoget preparedrdquo AND ldquoemergencyrdquo

social media monitoring amp web metrics

measurement

results of pilot

search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

Improved target market penetration (based on objectives)

Increased online visibility of the ldquoGet Preparedrdquo campaign

Ongoing ldquoconversationrdquo surrounding emergency preparedness in Canada

desired outcomes

strategic approach

ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months

target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links

tactical decisions

Commoncraft Video Mommy Blogger Relations SM Press Release

ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo

ldquoget preparedrdquo AND ldquoemergencyrdquo

social media monitoring amp web metrics

measurement

results of pilot

search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

strategic approach

ldquoSMARTrdquo goalsincrease online discussion and search in Canada surrounding ldquoemergency preparednessrdquo and ldquoemergency kitrdquo by 200 over benchmark within 3 months

target influential Canadian mommy bloggersidentified through various top 10 liststechnorati ldquoauthorityrdquo scorescompetecom traffic rankingsaverage commentsinbound links

tactical decisions

Commoncraft Video Mommy Blogger Relations SM Press Release

ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo

ldquoget preparedrdquo AND ldquoemergencyrdquo

social media monitoring amp web metrics

measurement

results of pilot

search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

tactical decisions

Commoncraft Video Mommy Blogger Relations SM Press Release

ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo

ldquoget preparedrdquo AND ldquoemergencyrdquo

social media monitoring amp web metrics

measurement

results of pilot

search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

ldquo72 hrsrdquo AND ldquoemergencyrdquoldquoemergency preparednessrdquo ldquoemergency kitrdquo ldquodisaster preparednessrdquo ldquoPublic Safety Canadardquo AND ldquoemergencyrdquo

ldquoget preparedrdquo AND ldquoemergencyrdquo

social media monitoring amp web metrics

measurement

results of pilot

search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

results of pilot

search volume for ldquoemergency kitrdquo went up by 200 within 3 monthshundreds of positive comments on mommy blogger websites hundreds of re-tweets on Twitterhundreds of inbound links to website andor videoSMPR listed in 3640 locations (incoming traffic 2x as likely to convert) Over 50K video views on getpreparedca2000+ on YouTube (with zero promotion)average ldquoprepare a kitrdquo session length has increased (2min 6 min)300 increase in kit preparation instruction downloadsconsiderable cost savingsROI

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

thanks for your time

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

questions

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

where to find me

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

mike kujawski

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

BLOG WIKI

wwwmikekujawskica wwwgovernment20bestpracticespbwikicom

wwwpublicsectormarketingca

ORGANIZATION

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Wiki wwwgovernment20bestpracticespbworkscom

Mike KujawskiPhone 6137319851 ext 12

E-mail mikekujawskipublicsectormarketingca

LinkedIn wwwlinkedincominmikekujawski

Blog wwwmikekujawskica

Twitter mikekujawski

Wiki wwwgovernment20bestpracticespbworkscom