Marketing Meatloaf

The music Biz

Type of documentary

• Marketing meatloaf is all about the comeback of meatloaf and how his marketing team achieved this. It Is a mixed documentary asd it has lots of archive footage voice over and interviews

Themes

• The themes of the documentary are, meatloaf's personal life, his fall and rise again to fame through marketing and the power of the celebrity image.

Narrative

• The begging of the documentary is based around the celebrity image and meatloaf, it starts out with an award ceremony in which meatloaf performs, it then goes on about the re-invention of meatloaf. The middle is the faal of meatloaf and what caused it and then his rise. The end is based on Christmas number ones and how important they can be to a singer in boasting there image in the public eye

Camera work

• There were many different types of camera work and camera shots used in this documentary. There was handheld cams that followed meatloaf around on the set of his music video, there was also lots of close ups on meatloaf. They also used archive footage clips of the finished music video alongside the video being made so the viewer can see how the making of it changes to a final cut. There is also footage of meatloaf performing, this is shot at a low angle and shows the power of meatloaf. There is also over shoulder footage of executives round a table discussing meatloaf .

Mise en scene

• The mise en scene is representative of the strategy's used by the music industry. We see behind the scenes footage of meatloaf and we go on journey with him through his re-invention of his image and his rise back into stardom. Green screens are used during interviews and music related images and images of meatloaf are put on the green screen during interviews.

Sounds

There is a male voice over at the start and dotted throughout. There is also diegetic sound like the sound of meatloafs fans, there is a sound of heart beats in certain parts that build up tension. Meatloafs music is also dominent oyver the documentary.