med net.com confronts "click through" competition
TRANSCRIPT
’s
RevenueAdvertisement Income: $12,000,000ExpensesPurchased Content: $3,700,00Sales and Marketing: $3,000,00Tech-Support: $1,300,00General Administration: $3,000,00----------------------------------------------------------------------------------Net Income: $1,000,000
’s
CPM (Cost per thousand impression) Basis
One impression meant that one visitor requested from a web-
server a page that had a specific advertisement on it, hereby monetizing of “eyeballs” i.e. Site Visitors
Ad Venue Monthly
Visitors
Impressions
Received
Cost Click
Through
CTR Total Ad.
Cost
Cost Per click
Through
MedNet 4.3mm 17.2mm $100CPM 516,000 3% $1.72mm $3.33
MarvelSearch
19mm 57mm $0.54perclick through
798,000 1.4% $430,920 $0.54
U.S.Newspaper
2.5mm/day 5mm $260,000/2-day ad
37,000 0.74% $260,000 $7.03