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ContentSing Tao News Corporation

Sing Tao Europe

Chinese Demographics In Europe

Our Reach

Our Readers

Our Advertisers

Sing Tao Europe Features

Sing Tao Worldwide

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Sing Tao News Corporation is a media corporation with a vision to become a leading content and service provider serving global Chinese communities. Its principal activities comprise Media and Media-related operations including Newspapers, Magazines, Recruitment Media, Books and Content Services.

Sing Tao News Corporation

Over the years,“Sing Tao”has become recognised as a global name in the print media market. Leveraging on the strength of the brand, the Group's business has extended to a comprehensive portfolio ranging from free daily newspapers to magazines and electronic media. Based in Hong Kong and with a business net-work covering major cities of the PRC, the US, Canada, Europe and Australia, the Group employs 2,400 staff worldwide.

Published since 1938, the flagship publication is the renowned Chinese international newspaper Sing Tao Daily, which is one of the world's most widely read Chinese newspapers. Headquar-tered in Hong Kong, Sing Tao Daily is also available in 16 overseas editions sold in over 100 cities worldwide.

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Sing Tao Daily European edition has been the way of life for Chinese in Europe since its launch in London in 1975. Serving Chinese across European countries, Sing Tao caters to different interest groups of age, education and income levels. Our readers include established Chinese as well as travellers, new immigrants, and students mainly from Mainland China, Taiwan and Hong Kong. Being a community-based daily newspaper, Sing Tao Daily commands a wide readership base and has gained a strong foothold within the thriving Chinese communities. Sing Tao is where Chinese would turn to for a link with their homeland, and for knowledge about their new home culture and events in Europe.

Sing Tao - Europe

1975 1985 2003

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Chinese DemographicsIn Europe

England 460,000+(London ratio 46%) (210,000+)Scotland 35,000+Northern Ireland 5,000+

United Kingdom ChinesePopulation 500,000+;

France ChinesePopulation 650,000+;Paris 120,000+

Amsterdam 15,000+

Netherlands ChinesePopulation 80,000+;

Rotterdam 20,000+

Germany & Austria ChinesePopulation 500,000+;Berlin 10,000+

Belglum ChinesePopulation 30,000+;

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The FIRST and the ONLY GLOBAL INDEPENDENTChinese daily news publication

UK 72%

Exclusive daily in top Five Stars HOTELSin Central London including:

SavoyRitz CarltonIntercontinentalFour SeasonsHyattHiltonSheratonMandarin OrientalRadisson Blu, etc.

The HIGHEST circulation Chinese daily newspaper in Europe Circulation - 30K+ copies; Readership - 80K+

The WIDEST distribution network reaching the major countries across Europe

Continental28%Europe

OUR REACH

British AirlinesKLM Virgin AtlanticAir ChinaCathay PacificSingapore Airlines

30

Exclusive daily on major AIRLINES:

etc.

Executive & Business lounges in: London Heathrow International Airport Terminal 1,3,5 Schiphol (Amsterdam) International Airport

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OUR READERS

Reaching the Affluent Chine

se Visitors & Residents in Europe - Their Demographics :70% ABC1 ABC1 classificationsclassifications

Earn more than Earn more than 32K GBP per year32K GBP per year

Yearly frequent travellerYearly frequent traveller (within Europe and International) (within Europe and International)

Property owner

Property owner

and 46% own 1+ properties

and 46% own 1+ properties

Own Own 1+ 1+ carcar

per household

per household

Secondary (Hig

h)

Secondary (Hig

h)

School Level o

r above

School Level o

r above

10 years to 20 years40%

38% Less than 10 yearsYears of Stay in Eu

rope :

22% 20+ years

68%

60%

86%

74%

80%

Malaysia, Taiwan, Singapore, Vietnam etc.

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Our AdvertisersOur Advertisers

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USSA RicePride Oil

PPhoennix RiceS & B HeraVeeteee Rice

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Connfideencce Inc.Trannsworld SeervicesNNIN JJIOM MEDICINE

TTTrravelex Money TraansferHHonng Koong JJockeyy Club

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Tel: +44 (0) 20 8732 7628 Email: advertising@singtao.co.uk

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Sing Tao PublicationsIn Europe And Features

UK and European newsNews from Chinese Communities News from Mainland ChinaNews from TaiwanNews from Hong KongEntertainmentBusinessSports Fashion and LuxuriesHealth and BeautyCooking DelightsTravel, toys & gadgetsLeisure -- a mix of columns byrenowned columnists, opinion pieces,literary excerpts, comics and horoscope

East Week is a renowned weekly magaz ine i n S ing Tao News Pub l i ca t ion w i th i t s ed i to r ia l coverage focuses on cur ren t Chinese affairs, celebrity interviews, entertainment news and other feature articles on living, dining & social political issues in the region. The magazine is also the preferred weekly magazine for advertisers selling their premium products. Th i s exc i t i ng magaz ine i s a supplement to our weekend edition and distribute along with Sing Tao Daily throughout the U.K, France, Netherlands and Belgium.

SING TAO DAILYNewspaper daily features(24 PAGES BROADSHEET NEWSPAPER).............

Extra features for Weekend issue(32 PAGES BROADSHEET NEWSPAPER)......

EASTWEEK MAGAZINE (100 PAGES GLOSSY A4 MAGAZINE)

Feature stories on local European issues Gourmet HQ on catering trend in EuropeLegal ForumPlay and learn Chinese for kidsLearning English the easy wayUK practical personal finance

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Sing Tao - Worldwide

HONG KONG3/F., Sing Tao News Corporation Building, 3 Tung Wong Road, Shau Kei Wan, HK

USALos Angeles 17059 Green Drive,

City of Industry CA91745New York 188 Lafayette Street,

New York, NY 10013San Francisco 5000 Marina Blvd., Suite#300,

Brisbane CA 94005

AUSTRALIASydney Level 3, 699 George St.,

Sydney, NSW 2000Melbourne Unite 1,126-134 Fairbank Road,

Clayton South Vic 3169

EUROPELondon 1/F, Unit 3, The Technology Park,

Colindeep Lane, ColindaleLondon NW9 6BX

Paris 77 Rue Dunois, 75013 Paris

CANADACalgary 116 - 3rd Ave., S.E. Calgary,

Alberta T2G 5A9Toronto 417 Dundas St. West, Main Floor,

Toronto, Ontario M5T 1G6Vancouver 8508 Ash St., Vancouver,

B.C. V6P 3M2

BEIJINGRm. 501, The Spaces International Center,No. 8, Dongdaqiao Road, Chaoyang District, 100020, Beijing Rm. 1005, Boxue Building,University of International Business & Economics,No. 12, East Huixin Ave., Chaoyang District, 100029 Beijing

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Half PageFront page (Colour)30(w) x 26(h) cm £2000+VAT £2800+VATBack page (Colour)30(w) x 26(h) cm £1200+VAT £1900+VATRun of page(Colour)30(w) x 26(h) cm £900+VAT £1500+VATRun of page (B/W)30(w) x 26(h) cm £800+VAT N/A

Weekday Weekend

Full PageFront page (Colour)30(w) x 46(h) cm £3600+VAT £5600+VATBack page (Colour)30(w) x 51(h) cm £2500+VAT £3800+VATRun of page(Colour)30(w) x 51(h) cm £1800+VAT £3000+VATRun of page (B/W)30(w) x 51(h) cm £1600+VAT N/A

Weekday Weekend

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Publication Details

Tel: +44 (0) 20 8732 7628Email: advertising@singtao.co.uk

1/4 PageFront page (Colour)15(w) x 26(h) cm £1000+VAT £1400+VATBack page (Colour)15(w) x 26(h) cm £600+VAT £850+VATRun of page(Colour)15(w) x 26(h) cm £450+VAT £750+VATRun of page (B/W)15(w) x 26(h) cm £400+VAT N/A

Weekday Weekend

Odd Size; +50%Preferred Position: +30% (non cancelable basis)

Sing Tao Europe

Daily (Saturday and Sunday edition combined)

20-24 page broadsheet- Monday to Friday(minimum 20 pages in colour)32 page broadsheet- Saturday & Sunday (full colour)

UK, Ireland, Netherlands, Germany, France, Belgium, Switzerland, Denmark, Sweden, Italy, Austria, Hungary and Spain.

Chinese - Traditional

58cm (h) x 31cm (w) - newsprint broadsheet size

51cm (h) x 30cm (w) - newsprint broadsheet size

Broadsheet page is divided into 10 columns of 51 cmin height. Column width is 3 cm. Column centimetre rates are available on request.

web offset; screens 100 lines per inch;bleeds not available.

High resolution graphic and text files in EPS, PDF, TIFF and other popular image formats are accepted.

5% on 4 times insertions or above within 60 days 10% on 8 times insertions or above within 60 days

Coverage:

Publisher:

Frequency:

No. of Pages:

Language:

Daily Readership:

Page size:

Image size:

File Format:

80,000+

Advertising page layout:

Printing:

Frequency Discount:

Surcharges:

Terms & Conditions:* All rates are subject to change and are accepted on a preemptive basis. Rates effective 1 March 2014.* 10% Agency Commission available to recognized agencies only.* Cancellations: In writing 14 days prior to publication.Failure to do so will incur a 100% cancellation free.* All rates quoted are subject to VAT at the prevailing rate.

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