Serving Narragansett, South Kingstown, North Kingstown & East Greenwich

Independent Newspapers have been lighting the way in South County since 1997. As part of

the Edward A. Sherman Publishing Co., our publications cover the stories and events that

matter to our loyal and respected readers. Family-owned, award-winning and always

striving to do our very best, Independent Newspapers are your one-stop media shop.

Reaching over 22,500 readers per week.

Independent newspaperssouth County Independent | north east Independent | south County LIfe

MEDIA INFORMATION

101 Malbone RoadNewport, RI 02840

Mailing Address:P.O. Box 5679

Wakefield, RI 02880

401.789.6000Fax 401.849.3335

www.IndependentRI.com

2015

3 COLUMN x 3 INCHES(5.19" wide)

$177.75 Open Rate

$135.00 120” Contract Rate

1 COLUMN(1.65" wide)

x 4 INCHES

$79.00 Open Rate

$60.00120”

Contract Rate

2 COLUMN x 4 INCHES(3.42" wide)

$158.00 Open Rate

$120.00 120” Contract Rate

2015

SAMPLE AD SIZES & COSTS

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CIRCULATIONReaching over 91,500 readers per week!

Rhode Island

NORTH EAST INDEPENDENT - Circulation 3,900• East Greenwich 02818 • Potowomut & Cowesett sections of Warwick• North Kingstown 02852 • Wickford 02852 • Quidnessett 02852• Saunderstown 02874 • Quonset/Davisville 02854 • Slocum 02877

SOUTH COUNTY INDEPENDENT - Circulation 5,100• Narragansett 02882 • Saunderstown 02874 • Jerusalem/Galilee 02882• Point Judith 02882• Middlebridge 02882 • Wakefield 02880• Peace Dale 02883 • Kingston 02881 • West Kingston 02892 • Matunuck 02879• East Matunuck/Snug Harbor 02879 • Green Hill 02879 • Usquepaugh 02892• Charlestown 02813 • Quonochontaug 02813

NEWPORT COUNTY - Circulation 27,500(The Newport Daily News 12,000, Ocean State Independent 15,5 00)

• Newport 02840 • Middletown 02842• Portsmouth 02871• Tiverton 02878 • Jamestown 02835

TOTAL CIRCULATION 36,500

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2015

DEMOGRAPHICSNew England Newspaper Readership Demographics

9 out of 10 New Englanders read a newspaper during an average week. AGE % of Market Newspaper Reach

18-24 9% 85% 25-34 9% 85% 35-44 19% 93% 45-54 21% 91% 55-64 16% 94% Average New England Newspaper Reader • 67% have some college or a degree • 71% are homeowners • Average household income of $67,200 (15% higher than national average) • 87% are registered voters • Average age is 47 years old

News and Advertising Sources- NewspapersBest News Coverage About Where You Live 61% Most Believable Advertising 62%

Best Info Where to Shop 64%Info About Items for Sale & Prices 69%Best Ideas on Places to Go & Things to Do 76%

New Englanders vs. National Average - Daily & Sunday Newspapers • 62% of New Englanders on average read a paper daily compared to national average of 53%. • 71% on average read a Sunday paper compared to national average of 61% Weekly Newspaper Readership 74% of New Englanders read weekly newspapers Average # of weeklies read per reader: 1.65 Average # of days the issue remains in home: 3.6 Average # of adults reading each copy: 1.8

Readership "Newspaper companies continue to leverage aggressive new business models to reach a substantial majority of adult consumers across print and online platforms - - last week and every week," said Newspaper Association of America President and CEO John F. Sturm. "And while the way readers access newspaper content continues to evolve, one thing has remained remarkably consistent: Dollar for dollar, newspapers offer unmatched value to advertisers by attracting a powerful consumer audience that no other medium can match."

(Findings from research study conducted by American Opinion Research of Princeton, NJ)

Washington County, known colloquially as South County, is located in the southwestern part of Rhode Island. Washington County is the largest county in area in Rhode Island and includes the towns of Charlestown, Exeter, Hopkinton, Narragansett, New Shoreham (Block Island), North Kingstown, Richmond, South Kingstown and Westerly.

In the county, the population under the age of 18 is 23.40%, 18 to 24 is 11.20% 25 to 44, 28.30%, 45 to 64, is 24.40% and 65 years of age or older, 12.80 %.

The median age is 37 years.

East Greenwich is a town in Kent County, Rhode Island. The population is 12,948. It is the wealthiest municipality in Rhode Island.

There are 4,960 households, and 3,541 families residing in the town. There are 5,226 housing units. There are 4,960 households out of which 36.2% have children under the age of 18 living with them; 61.5% are married couples living together. In the town the population is spread out with 27.5% under the age of 18, 4.6% from 18 to 24, 26.6% from 25 to 44, 27.7% from 45 to 64, and 13.6% who are 65 years of age or older.

The median age is 40 years.

The median family income is $90,221.

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ONLINE MARKETPLACESherman Publishing Company owns and

operates eight websites which are popular destinations for locals and visitors.

Per month, the websites average more than three million unique visitors.

Our family of websites includes:

IndependentRI.com

SouthCountyLifeMagazine.com

NewportRI.com

NewportDailyNews.com

NewportLifeMagazine.com

NewportWeddingMagazine.com

NewportBridalShow.net

NewportMercury.com

CliffWalkMap.com

Get Online & Get Results

CAPTURE YOUR TARGET AUDIENCE

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CUSTOMER REACH

Newspapers still deliver far more sales prospects than any other media.

On a typical day...

42 million people visit Amazon.com60 million watch a reality TV show

100 Million read a newspaperOn an a typical day...

45 million watch the Grammy awards

63 million watch the World Series94 million watch the Super Bowl100 million read a newspaper**Source: Scarborough Research

In cities and towns throughout the nation, businesses still reach the largest audience possible by placing ads in their local newspaper.

When you need cost-effective market reach and real results, newspapers deliver!

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AWARDS & ACCOLADESWe pride ourselves on our award-winning coverage year after year!

North East IndependentNENPA (New England Newspaper & Press Association)Newspaper of The Year 2014 South County IndependentNENPA (New England Newspaper & Press Association)Distinguished Newspaper of the Year 2014 South County IndependentRhode Island Press Association AwardsInvestigative News Story: Liz Boardman and Ian Wilson, honorable mention South County Independent and North East IndependentRhode Island Press Association AwardsPhotographer in a Special Category: Mike Derr, first place South County IndependentRhode Island Press Association AwardsBest Newspaper Front Page, third place South County IndependentRhode Island Press Association AwardsSports Feature, honorable mention Publick Occurrences AwardNew England Newspaper & Press AssociationFor Coverage of Child Killer Michael Woodmansee

South County and North East IndependentNew England Newspaper and Press Association Better Newspaper CompetitionArts & Entertainment, third place

North East IndependentNew England Newspaper and Press Association Better Newspaper CompetitionTransportation Reporting, third place

South County IndependentNew England Newspaper and Press Association Better Newspaper CompetitionSpot News Story, third place

South County IndependentNew England Newspaper and Press Association Better Newspaper CompetitionHeadline Writing, third place

South County IndependentNew England Newspaper and Press Association Better Newspaper CompetitionGeneral Excellence, honorable mention

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Submitting Completed Ads: PDFs(Portable Document Format)

MATERIAL SPECIFICATIONS

Independent Newspapers accepts completed advertisements in a PDF format via:E-mail; prepress@newportri.com (notify/cc your rep once sent) • CD ROM • FTP site •ADSEND (Account Needed) • Fast Channel (Account Needed)

PDFs created in Microsoft Publisher, Word, Excel, Photoshop, or PowerPoint are incompatible for publication and will be returned. The option will be provided to have your ad recreated by a Newport Daily News ad designer. All PDFs received will be processed with our preflight software to conform to our publication standards; some color loss mayoccur if the correct color format is not used.

Creating your own PDF FilesYou can create the initial ad layouts for your ad using most programs and platforms, (i.e., Quark Xpress, In-Design, Illustrator, etc, on Macs or PCs.) Your original ad should contain line screens of 100 lpi, halftones should be at least 120 dpi, and all color elements (text, art, and photos) should be a CMYK format. Once the ad is created it needs to be converted to a PDF. Several of the most popular design programs allow you to create PDF files using a plug-in or pre-installed part of the program to export as pdf. Please avoid making PDFs this way. Do not create PDF files

with Adobe PDF Writer or any on-line sources. PDFs should be created using Acrobat Distiller.

Distiller Requirements (to create PDFs); The Newport Daily News will provide our distiller settings by request.• All fonts should be embedded in the file• In Color Management Policies select Leave Color Unchanged.• Use only grayscale for all black and white ads.• OPI should be turned off - you can find this in your Distiller settings• All pdfs should be saved to be

compatible with Acrobat 4.0 (1.3) or Acrobat 5.0 (1.4). Higher versions could result in lost/dropping out pieces that may not be noticed and will run incorrectly.

• Do not use TrueType, Type 3 or Multiple Master fonts in PDF documents.• Adobe documentation instructs the use of PostScript Level One fonts for PDF documents.

Please do not send completed ads in jpeg format — it will appear to reproduce “fuzzy” or blurry, and will be returned.

Submitting Ad Copy and Art; Supplying Text and Art. If you are interested in The Newport Daily News designing your ad, you can submit the information via:•E-mail; prepress@newportri.com•CD ROM•FTP site

Submit artwork as a .tif or .jpeg and text can be submitted as a Microsoft Word File or copied onto your Email cover letter. Please include your advertisements publication date, newspaper and your sales rep.

Column Sizes

6 Column Paper ~ Full Depth is 21.5inches

SIZE . . . . . . . . . . . PICAS. . . . . . .INCHES1 column. . . . . . . . 9p10.5. . . . . . 1.652 columns. . . . . . . 20p6 . . . . . . . 3.423 columns. . . . . . . 31p1.5. . . . . . 5.194 columns. . . . . . . 41p9 . . . . . . . 6.965 columns. . . . . . . 52p4.5. . . . . . 8.736 columns. . . . . . . 63p . . . . . . . . 10.5 Double TruckWidth 129p9 picas or 21.625 inches.

6 Column Tab ~ Full Depth is 10.5 inches

SIZE . . . . . . . . . . . PICAS. . . . . . .INCHES1 column. . . . . . . . 9p10.5. . . . . . 1.652 columns. . . . . . . 20p6 . . . . . . . 3.423 columns. . . . . . . 31p1.5. . . . . . 5.194 columns. . . . . . . 41p9 . . . . . . . 6.965 columns. . . . . . . 52p4.5. . . . . . 8.736 columns. . . . . . . 63p . . . . . . . . 10.5

ClassifiedSIZE . . . . . . . . . . . PICAS. . . . . . .INCHES1 column. . . . . . . . 7p5.25. . . . . . 1.242 columns. . . . . . . 15p4.5. . . . . . 2.563 columns. . . . . . . 23p3.75. . . . . 3.894 columns. . . . . . . 31p3 . . . . . . . 5.215 columns. . . . . . . 39p2.25. . . . . 6.536 columns. . . . . . . 47p1.5. . . . . . 7.867 columns. . . . . . . 55p.75. . . . . . 9.188 columns. . . . . . . 63p . . . . . . . . 10.5

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MATERIAL SPECIFICATIONSIndependent Newspapers Ad SpecificationsIf you decide to create your own advertisement, follow the below specifications to ensure maximum reproduction in The Independent Newspapers.

ColorAll color should be in a CMYK format; which includes text, photos, art, and backgrounds.

Images• Prepare materials to compensate for a 30% dot gain at

midtones; images will appear darker when printed on newsprint, than they do on your computer monitor.• Halftone images should be 150-200 dpi at 100% size.• White type on 4-color images is not recommended.• Total ink limit should not exceed 240%• Do not use rich black for text.• Do not use images from the internet, they are low resolution and are not compatible for print.

Typography; Clarity and Readability.1. Black Text: •Size; a minimum of 8 points •ColorFormula; for black text should be 100% black (C 0%, M 0%, Y 0%, K 100%). Not a combination of the 4 process colors creating a “process” or “rich” black. Do not use rich black for text. •Using Photoshop to create black text is not recommended.

2. Color Text: •ColorText;usea minimum of 12 points, a non-serif font is recommended •ColorFormula; a maximum of 2 process colors should used to create the color text. If more than 2

process colors are used it will cause misregistration and make text appear “fuzzy” or “blurry” once printed. See example below •Text created using 2 process colors; 90% Cyan, and 70% Magenta = Registered Color Text •Text created using 4 process colors; 40% Cyan, 50% Magenta, 100% Yellow, 20% Black =

3. White Text ; When you are placing white text over a black or color background: • Fonts should be a minimum of 12 points; a non-serif fonts recommended. • Black boxes should be 100% black, and color boxes a maximum of 2 process colors.

4. Rules and Hairline borders ; Should be a minimum of .5 points.

Priority Checklist; Did you remember to? Create documents at 100% of printed size

(ads must not require scaling).

Scan images at 100% of original size.

Not apply artificial type styles to fonts (bold, italic, outline, etc.)

Scan line art at a minimum of 300 dpi and scan at 100%.

Check your ad is created at the correct size.

Proofread your ad for typographical and grammatical errors.

Include in your ad an: address, phone number, a logo or name

of your business, and business hours?

If you have any questions, please call the Prepress department at (401) 380-2332 or Doug Swass, Prepress Manager, 401-380-2337.

Misregistered Color TextMisregistered Color TextMisregistered Color TextMisregistered Color Text

Creating Your Own Ads

12 PointsNo Serif

12 PointsWith Serif

8 PointsNo Serif

8 PointsWith Serif

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TOP TEN REASONSto Advertise in The Independent Newspapers

1. Extensive Reach: About 100 million people read newspapers each day, and almost 75 million visit a newspaper website in a typical month. Nearly three-quarters of the residents in a typical local market read their paper in print or online each week. No other media can come close to being able to blanket the area with your promotional message like your local newspaper can.

2. Highest Quality Audience: Your best sales prospects are newspaper readers. Higher educated, affluent market residents that have the means to buy are the most avid print and online newspaper readers.

3. Target Your Ads To Reach The Bulk of Your Sales Prospects: Newspapers enable you to deliver your promotional message to the specific kinds of people you're trying to reach. You can run your advertising in highly relevant print or digital editorial environments and you can deliver your ad in a targeted geographic zone, town, zip code or neighborhood. Newspapers are the best media to laser-focus your advertising to reach a critical mass of the key market segments that define your best sales prospects.

4. Tons of Creative Options: Newspapers offer advertisers the widest variety of creative options for getting their message across to consumers. You can create large or small-space ad campaigns in a newspaper or its specialty publications; you can print glossy multi-page inserts; you can run digital display or directory ads on newspaper websites and mobile apps, and you can add audio and visual effects to your online promotion with rich media and video. No other media offers you more creative opportunities.

5. MoreCredibilityForYourAds:Compared with their opinion of TV or radio ads, about twice as many consumers believe that newspaper advertising is trustworthy.

6. UltimateFlexibility: You can build big or small ads, and you can run them inside the pages of the newspaper or preprint and insert them. You can also run in the paper's specialty publications, or online on newspaper websites and mobile applications. Choose whichever option best fulfills your marketing objective.

7. Extremely Quick Turnaround: Newspapers have short deadlines - the print or digital ad you submit today can generate sales for you within days. Ads in other media typically take much more time to schedule, produce and run.

8. Newspaper Readers "Shop" The Ads: Newspaper readers are predisposed to shop the ads. They know that they'll find what's on sale in their local newspaper, so when they have a specific need for a particular product or service they come looking for your ad in their newspaper.

9. Tangible Results: Newspaper ads stimulate consumer traffic, move merchandise and promote brands. One look at the extensive lineup of retailers that rely week in and week out on newspapers to drive sales at their stores tells you all you need to know about which advertising media is best at producing results.

10. Better ROI: Newspapers offer advertising and rate programs to accommodate the marketing objectives of any business, big or small. With broad reach and reasonable rates newspapers are much more cost-effective than other media. They will even produce your creative for free. No other media can match the return on investment that newspapers offer.

When you add up all the reasons you'll find that your local newspaper is by far your most effective - and cost-effective - advertising option. When you truly need bottom-line results, you can count on newspapers to deliver!

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PORTFOLIO