media kit · 2019. 3. 20. · media kit-miami 2019-hololift.com 1057 se 17th street, suite 201,...
TRANSCRIPT
MEDIA KIT- M I A M I 2 0 1 9 -
H O L O L I F T . C O M
1057 SE 17th Street, Suite 201, Fort Lauderdale, FL 33316
Our holographic ads are getting more impressions over any other OOH media at night
HOLOLIFT IS THE WORLD’S FIRST
ON-VEHICLE ADVERTISING PLATFORM
TO USE HOLOGRAMS TO CREATE
NEVER-BEFORE-SEEN IMMERSIVE
BRAND EXPERIENCES. HOLOLIFT IS AN
OUT-OF-HOME MEDIA COMPANY
BUILT WITH PASSION AND
A DEDICATED COMMITMENT
TO ENHANCE THE OUTDOOR
ADVERTISING STANDARDS USING
A COMBINATION OF INNOVATION
TECHNOLOGY AND CREATIVITY.
MISSION
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Scott Ownbey | FounderHoloLift
TABLE OF
CONTENTSAbout Us
The Team
Services
Ad Share Network
Custom Routing
On-Demand Parking Campaign
Geofencing
Holographic Creative Services
Contact Us
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HoloLift is headquartered in Fort Lauderdale, Florida and built with passion and a dedicated commitment to enhance outdoor advertising standards using holographic technology and data analytics to provide better outcomes for our clients.
HOLOLIFT PROVIDES METRICS, SOLUTIONS, INDUSTRY KNOWLEDGE, AND ACCOUNTABILITY TO YOUR OUTDOOR ADVERTISING CAMPAIGNS.
OUR VISION
About Us
TELL STORIES WITH LIGHT
Welcometo HoloLift Out-door Mobile Advertising
HoloLift is the outdoor advertising division of Holo2go
LLC. founded in 2018. Holo2go has accumulated an
impeccable reputation of professionalism having
partnered with Nissan, Deloitte, Dovetail Genomics
to name a few. Holo2go’s interdisciplinary crew
embraces holographic technology, creativity, and
other cutting-edge technologies in a pragmatic way
to redefine the concept of visual storytelling.
Who are we? We’re a group of advertising rebels, engineering gurus and non-conformist directors that will dissect, purge and refine your idea until it’s considered an extraordinary story-driven holographic experience.
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Fort Lauderdale: P/954.462.4000 • www.hololift.com1057 SE 17th Street, Suite 201, Fort Lauderdale, FL 33316
Our Team
Scott OwnbeyFounder and Operations
Kelly WiegandMedia and Routing Specialist
Ernesto PartidasEngineeering and Fabrication
Controller
HOLOLIFT HAS A TEAM OF MORE THAN 10 DEDICATED, HARDWORKING AND LOYAL TEAM MEMBERS. OUR
CLIENT RELATIONS STAFF IS COMPRISED OF A TEAM OF 10 PROFESSIONAL OFFICE PERSONNEL WITH MORE
THAN 50 YEARS OF COMBINED MEDIA EXPERIENCE.
50 YEARS COMBINED MEDIA EXPERIENCE
Jose Mejia
Armond Arbram
Creative Director
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The most visible displays in the highest traffic areas of South Florida
Visitors come to Miami and Fort Lauderdale for fun in the sun and to play at night. Exposure to holographic brand messaging encourages engagement and social media shares with visitors in South Florida. The Ocean Drive, A1A and Downtown Miami and Fort Lauderdale corridors offer a small number of OOH advertising marquees. Our holographic mobile cartops provide consistent brand messaging in the highest traffic areas and events, allowing you to hyper- target your specific audience.
PLACE YOUR MESSAGES WHEN AND WHERE YOU WANT
It’s all about location, location, location
OUR SERVICES
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Share time with up to 10 advertisers. From Tues. - Sat., your 10 second ad will be in
rotation every 90 seconds from sunset until 2:00am. You'll get 1260 weekly plays
and 193,721 weekly impressions.*
Amplify reach, retarget to the audience exposed to HoloLift cars online with static
or rich media ads on mobile phones.
AD SHARE NETWORK
GUARANTEED 190K WEEKLY IMPRESSIONS: ONLY $49 A NIGHT
CUSTOMIZED CAMPAIGNSEXCLUSIVE BRANDING OF YOUR CONTENT
CTR’S INCREASE BY 56%MESSAGE FREQUENCY IMPROVES RECALL
Select an entire city or a specific part of town. We’ll locate the right drivers and
map the best routes for your campaign.
CUSTOMIZED ROUTING
Send drivers to specific locations at specific times.
ON-DEMAND PARKING CAMPAIGNS
GEOFENCING
CUSTOMIZED CAMPAIGNSEXCLUSIVE BRANDING OF YOUR CONTENT
*Source: Florida Department of Transportation, Transportation Master Plan Miami 2017, Florida Department of Transporta-tion's Master Transit Plan, Greater Miami Convention & Visitors Bureau
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AD SHARE NETWORK MIAMI
Ad Share Network Miami is the most cost effective way to promote your business in the highest density pedestrian and traffic areas in Miami. This route gains exposure to the Art Deco District ( visited by 74.2% of all tourists) and Lincoln Road ( visited by 72.3% of all tourists) along countless shops and restaurants.
Ad Share Miami Routes
Ocean Drive and 13th Street- 4th StreetCollins 4th Street-14th Street Lincoln Road Mall at Jefferson and Meridian Washington Blvd at Lincoln Road- 4th Street
AD SHARE NETWORK
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16.3 million Visitors will come to Miami.
62% million International visitors
$25.97 billion Dollars generated by tourism
58.5% Of all tourists will stay in Miami Beach
$1,637.26 Average expenditure per person per visit
AD SHARE NETWORK MIAMI
MIAMI TOURISM BY THE NUMBERS MIAMI AUDIENCE
Our strategic route includes:
• Share time with up to 10 advertisers.
• Spot duration 10 seconds
• 1260 plays a week
• *193,721 weekly impressions per spot
• Social share your hashtag
• Ability for buyout
• Only $49 night
Peak demand periods and holidays are subject
to a premium. Guaranteed times are subject to
a premium. All rates are stated in Net terms.
Plays a week Weekly Impressions CPM
53% male
47% female
$43,316 median salary
39.3 median age
21% residents work in the city
1260 193,721 $1.27*
49 $ 25
*Source: Florida Department of Transportation, Transportation Master Plan Miami 2017, Florida Department of Transporta-tion's Master Transit Plan, Greater Miami Convention & Visitors Bureau
a night day minimum buy
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YOU’LL WORK WITH A MEDIA SPECIALIST WHO WILL HELP
YOU IDENTIFY AND REACH YOUR TARGET AUDIENCE WITH
CUSTOMIZED ROUTING ON OUR HOLOGRAPHIC CARTOPS
THAT DELIVER HIGH-IMPACT, COST-EFFECTIVE ADVERTISING
IMPRESSIONS.
WE GO TO YOUR TARGET AUDIENCE
DEMOGRAPHICALLY AND GEOGRAPHICALLY TARGET YOUR AUDIENCE THROUGH
CUSTOM ROUTING
WE’LL TRANSFORM YOUR STATIC LOGO/SLOGAN/ AND PRODUCTS INTO FLOATING-IN-
AIR 3D ANIMATIONS
HIGH-IMPACT MESSAGING THAT STANDS OUT AT NIGHT
MULTIPLE CREATIVE MESSAGES MAY BE PRESENTED DURING THE COURSE OF AN
EVENING
ESTIMATED DAILY VEHICLE & PEDESTRIAN IMPRESSIONS WILL BE CALCULATED ON YOUR CUSTOM ROUTE REQUEST
CUSTOM ROUTING
REACH
TARGET
CREATE
LOCAL AND INTERNATIONAL AUDIENCES IN MIAMI
3D FLOATING-IN-AIR GRAPHICS PROVIDE MAXIMUM VISIBILITY
LOCALS WHERE THEY LIVE, WORK AND PLAY
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SEND DRIVERS TO SPECIFIC LOCATIONS AT SPECIFIC TIMES
ON-DEMAND PARKING CAMPAIGNS
REACH
TARGET
CREATE
LOCAL AND INTERNATIONAL AUDIENCES IN MIAMI
3D FLOATING-IN-AIR GRAPHICS PROVIDE MAXIMUM VISIBILITY
LOCALS WHERE THEY LIVE, WORK AND PLAY
THIS SERVICE IS BILLED HOURLY AT $95.00 WITH A 4 HOUR MINIMUM
We go to your target audience
Strategically target events, competitors and specific location(s)
WE’LL TRANSFORM YOUR STATIC LOGO/SLOGAN/ AND PRODUCTS INTO FLOATING-IN-
AIR 3D ANIMATIONS
HIGH-IMPACT MESSAGING THAT STANDS OUT AT NIGHT
MULTIPLE CREATIVE MESSAGES MAY BE PRESENTED DURING THE COURSE OF AN
EVENING
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AMPLIFY REACH, AND RETARGET TO THE SAME AUDIENCE EXPOSED TO HOLOLIFT CARS, ONLINE USING STATIC OR RICH MEDIA MOBILE ADS.
CALL TODAY: 954.462.4000
EMAIL: [email protected]
GEOFENCING
TARGET
Retarget the audience exposed to Hololift vehicles online
Create a digital fence around an event, storefront or route
Measure in-store traffic attributed to exposure from the HoloLift vehicle.
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HOLOGRAPHIC CREATIVE SERVICES
HoloLift offers customized creative design services to bring your vision to life. Allow us to create and design your next floating-in-air holographic ad. We offer the following packages:
3D LOGOHOLOGRAM
3D LOGO & HEADLINE
3D LOGO & PRODUCT &
HEADLINE
BEST
Most Popular
$375 $595 $675-Prices start--Prices start--Prices start-
Upload your logo
2 feedback rounds
1 looping :10s clip
2-3 day turnaround
Upload your logo
Upload product photos
Type your headline
2 feedback rounds
1 looping :10s clip
3-5 day turnaround
Upload your logo
Upload product photos
Type your headline
2 feedback rounds
1 looping :10s clip
3-5 day turnaround
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3D LOGO & PRODUCT &
VIDEO
ENTERPRISE
$1250 $4925-Prices start- -Prices start-
Creative development
Storyboards
Green screen shoot
Post production
Dedicated producer
Creative development
World-class creative
Event production
Subscription rates
Premium support
Dedicated producer
HOLOGRAPHIC BRANDING GRABS EVERYONE'SATTENTION BECAUSE IT DOESN'T LOOK LIKE AN AD. IT REINVENTS EVERYONE'S IDEA OF WHAT AN AD CAN BE.
Scott Ownbey | Founder, HoloLift
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Fort Lauderdale Office:1057 SE 17TH Street, Suite #201Fort Lauderdale, FL 33316HoloLift Outdoor [email protected]
www.hololift.com