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Candis is one of the UK’s top selling monthly subscription magazines for women

208,425 circulation (ABC Jul-Dec 2012)

For today’s busy women who juggle parenting, friendships and work, yet still want to look and feel good

Media pack

Unique brand propositionCandis is a magazine women trust to deliver real solutions for real women. The content is consistently fresh, relevant and inspiring to women in their 40s and 50s. Candis is also the only magazine that delivers incredible value for money with long-term as well as short-term offers and savings.

Candis deliversCandis delivers real-life advice, inspiration and entertainment. The tone is warm, helpful, upbeat and provides a friendly voice to help the reader get the most out of life. Our positive approach to family life means readers build a strong and trusting relationship with Candis and regard it as they would a close friend.

Candis and charity Since 1962 Candis Club has given over £54 million to health charities from Candis magazine subscription revenue, including Marie Curie Cancer Care, Maggie’s Centres and the Foundation for the Study of Infant Deaths. In 2012 £250,000 was donated via Gift Aid to the Charities Aid Foundation and then passed to health charities taking part in The Candis Big Give, which raised a total of over £1.7 million.

Candis is a strong andrespected brandCandis is recognised nationally as an authority on health and family matters. Our continued success with the annual Outstanding Family of the Year Award provides added power to our brand along with a commitment to raising awareness of topical family issues through this award and surveys. The award also offers family-minded brands the chance to showcase their products in a very worthwhile and responsive environment.

DECEMBER 2012 | CANDIS.CO.UK

22

slug style

If Christmas parties see you

reaching for the fail-safe

black shift dress then now’s

the time to bite the bullet

and choose a style that’s

sensational over sensible

A dress with the X factor

“I’VEFOUND�ADRESS�TO�

IMPRESS!”

Leather dress £249, 8-22, Autograph

at Marks & Spencer Stella Nemiro Necklace

£48, QVC Shoes £99.95, Moda in Pelle

CANDIS.CO.UK | DECEMBER 2012 23

party time

1 Apply Barry M Purple

Dazzle Dust, £4.50, over the

eyelid and into the socket.

Then use a matte purple eye

shadow in the outer corner,

along the top of the lashes

up into the outer corners.

2 Use a grey shadow for

extra definition to the lash

line top and bottom. Try

GOSH at Superdrug for matte

shadows, £4.99.

3 Add sparkle with green

shadow to the centre of the

bottom lid. We love My Face

Blingtone eye shadows,

£12.99, for the best in

grown-up glitter shadows.

4 For a party feel, use

bronze glitter gel over the

inner and lower

corner of the eye.

5 As always,

add lashings

of mascara to

finish the look.

HOW TO GET SHIMMERY EYES

Update the classic smokey

eye look by adding a touch

of grown-up sparkle for a

subtle yet flattering effect.

Necklace £75,

Stella & Dot

Kerry Stockbridge, 42,

from London is an

administrator and mum

to Connor, 11, and

Darcey, 9

MEET�THE�MODEL�

1

4

35

2

ContaCt details: To advertise in Candis call Nicky (01525 383885/07956 107882, [email protected]), Annie (01525 854661, [email protected]) or Su (01525 383877, [email protected]) at Medialine Medialine Ltd, 25a Hockliffe Road, Leighton Buzzard, Bedfordshire LU7 1EZ

candis.co.uk | MARCH 2013 97

Thin the canopyThinning the growth of overhead trees and shrubs will let in more light. Trees are sometimes subject to preservation orders, so always check with your local council before ordering any tree surgery. Raising canopies by removing lower branches will

enable more plants to grow underneath. Warm soilLeafy crops will tolerate a little shade but shaded soil is slow to warm up after winter. Try raising beds and wait patiently until the sun climbs high enough to make it worth planting out crops like lettuce, spinach and summer cabbage. Gooseberries and blackcurrants don’t need full sun.

Choose plants carefullyDry shade is difficult where tree roots rob soil of moisture or rain shadows are cast by a wall. Fortunately some plants will tolerate these hostile areas, including the soft shield fern (Polystichum setiferum), mourning widow (Geranium phaeum)

and Lamium orvala. On soil that’s riddled with tree roots it’s better to plant into containers. Shade-loving plants thrive on moist soils, so try rodgersias, a group of hardy perennials with large, lush leaves. Bleeding heart (Dicentra spectabilis) is dainty and foxgloves provide good vertical interest. Special, less robust woodlanders include bloodroot (Sanguinarea

canadensis ‘Plena’), merry bells (Uvularia grandiflora) and wake robins (trilliums).

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l Plant evergreens when conditions allow. Choisya ternata, cistus (rock rose) and ceanothus (Californian lilac) usually settle better in spring. l Trim ivy. Minimise damage to white-washed walls by cutting strands first and letting them shrivel before pulling them away.l Prune roses early in the month. Cut hybrid teas and cluster-flowering bushes by a good two thirds but just thin shrub roses.l Plant onion sets 8cm (3in) apart in rows 30cm (12in) apart with their tips

just showing above ground.l Kill lawn weeds and moss, scarify (rake) to remove all the dead bits, let the lawn recover and then feed it.

Birds bring a garden to life and most are good news, as they eat large numbers of plant pests. The blue tit is a good example, especially as one chick can eat 100 caterpillars a day and there are usually six of these grub guzzlers per brood. One bird I’d rather not see is the bullfinch. These are handsome but will decimate the buds on fruit trees and plants like ornamental cherries.

BLUE TITBULLFINCH

RogUEs’ gaLLERy

GardeninG jobs forGarden to visit

TreWiThen near TruroSpring provides a brilliant excuse to plan a visit to Cornwall, where sheltered gardens are famous for their magnificent magnolias, camellias, rhododendrons and tree ferns. Trewithen near Truro is no exception and you’ll enjoy wandering the 30 acres of mainly woodland garden, marvelling at plants collected during the days of the great plant hunters. Stop for a delicious cream tea and after garden visits, I always buy a plant as a souvenir. Trewithen opens on 1 March (01726 883647, trewithengardens.co.uk)

MARCHHow do I make the most of my shady garden?

doCtor

The garden

When you bought your house, I wonder whether you stopped to notice

if the garden faced north or east (the shadiest aspects), or whether it was overshadowed by trees and buildings. Shady gardens can easily be turned into cool retreats. Shafts of sunlight will penetrate briefly at different points, so work out where these tend to be and plan several small seating areas to make the most of the views you create.

Plants adapted to growing in shade usually have lush foliage, as their leaves need to be able to collect as much light as possible, so you’ll be able to grow plants that would shrivel in a sunnier garden.

outdoor living

GiveawayFree bulb seTsWe have six sets of summer-flowering bulbs, corms

and tubers to give away*. These are from flower bulb specialists de Jager, who have been supplying quality bulbs since 1868 (01622 840229, dejager.co.uk). Each set is worth £40 and consists of 10 Crocosmia ‘Lucifer’, 3 Dahlia ‘Arabian Night’, ‘Honka Surprise’ and ‘Gerry Hoek’, 3 Nerine bowdenii and 10 Gladiolus Nanus Mixture. For your chance to win a set enter on page 151.

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�SUNDAYBEST

If you’re having family over the bank holiday

weekend and fancy making the most of

spring lamb then this recipe is the answer

– slow cooked to perfection and served with

deliciously crunchy Parmesan roast potatoesMARCH 2013 | CANDIS.CO.UK

80

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Lemonpolenta cakeThis moist cake with a lemony

syrup is delicious served just

warm with a drizzle of cream

1 Preheat the oven to 180oC/R4. Butter

and base line a 21cm (8in) spring-form

cake tin. Sift together the polenta,

ground almonds, flour and baking

powder. Place the butter and sugar in

a large bowl and cream together until

pale and fluffy. Beat in the lemon zest.

2 Add a little of the egg and beat, add a

little of the dry polenta mix and beat.

Repeat until all of the mixture has been

used up. Spoon into the prepared tin and

level off the top. Bake for 45 minutes

until a skewer comes out almost clean.

3 To make the syrup, place the Li moncello

in a small pan along with the lemon juice

and icing sugar. Slowly bring to the boil,

stirring all the time until the sugar has

dissolved. Bubble for a few minutes. Prick

the top of the cake with a cocktail stick

and pour the syrup over the surface.

Allow to stand to absorb the syrup and

cool a little. Remove from the tin and

serve warm with a spoonful of cream.

Serves 8 generously

Ready in 1 hour

100g dried polenta

100g ground

almonds100g plain flour

1½ tsp baking

powder 200g softened

butter200g golden caster

sugar3 eggs, beaten

Zest 1 lemon

1 tbsp milk

300g tub extra thick

double cream

For the syrup:

100ml Limoncello

lemon liqueur

Juice 1 lemon

75g icing sugar

Media pack

Fashion & beautyIn the last year our readers were…• 180% more likely than

average to use anti-ageing/rejuvenating face creams

• 61% more likely than average to take a keen interest in magazine features about hair and beauty

• 59% more likely to have used face creams and lotions

• Candis readers spent nearly £7 million on each visit to the hairdressers

• And they spent more than £35 million on adult fashion

Health • Almost half of Candis

readers buy vitamin supplements and 45% are heavy users

• Almost a third of Candis women use light/diet versions of food and drink products

• 66% usually buy their pharmaceuticals from their pharmacist

• Readers are 62% more likely than average to be interested in magazine health/medical issues

• Almost 66% are eating more healthy food than in the past and…

• They are 69% more likely than average to make sure they eat their 5-a-day

Home & away• 75% own their own home• 92% have a garden• Candis readers spent

more than £24m on kitchen appliances

In the last 12 months…• Over half of readers went

on two or more holidays • Candis readers spent over

£165m on holidays • Almost 60% of readers

holidayed in the UK

Fingertip facts• Core age 40s and 50s• £29,000 median

family income• ABC1 50%• 3 out of 4 are main

shoppers• 80% of Candis readers

do not read any other women’s magazines

• Candis readers are 108% more likely than the average person to be a product dabbler

• Candis readers are 52% more likely than the average person to be a trusted adviser

• Candis readers are 49% more likely than the average person to be brand loyal

The Candis Reader✔ Committed to health, happiness and family life with

children of school age, typically aged 10-15✔ Candis readers love cooking, shopping, improving

their homes, spending time with their families and being kept up to date on the latest ways to save money and best new products to buy

✔ They are active and look for inspiration on everything from the latest fashion trends to this season’s must-have make-up

✔ She leads a busy life and is usually in full-time or part-time employment

✔ Takes an interest in topical issues and the wider community


TGI ©

Kan

tar M

edia

201

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Media pack

Why advertise in Candis?

National availability Candis has a huge subscription base of more than 200,000 full price annual subscriptions. This ensures that display advertisers receive the widest possible exposure for their brands.

Loyalty More Candis readers ‘almost always’ read their magazine than any other paid-for monthly title. (NRS 2012)

Trust 9 out of 10 readers tell us that Candis is a brand that they trust. All subscribers are members of Candis Club, which means advertisers can tap into its strong reader relationship and benefit from positive brand perceptions.

Editorial environment Candis offers a balanced mix of practical advice and entertainment. Features range from health to food and drink, homes and gardens, fashion and beauty, family holidays and days out, managing finances and best buys. It also entertains with topical debate, celebrity interviews, fiction, offers and competitions. Charity also plays an important role as, each year, donations are made to selected charities. Brands that target families can appear in a positive and effective editorial environment.

TEsTiMoNiaLs vITABIOTICS

“Candis is a great format with interesting features. It delivers

a perfect target audience for our leading supplement

products. Vitabiotics has been working with Candis for over seven years and have always

found the process very smooth and the end result

always looks great.”TRACy ALvARES

Marketing Executivevitabiotics

WARNER LEISURE HOTELS

Warner Leisure Hotels has enjoyed a long standing

relationship with Candis, during which time we have enjoyed

successful events, direct mail, magazine advertising, email

and web campaigns.ToNy iNESoN

Partnerships and New Business Development

ManagerWarner Leisure Hotels

GSK“We have used Candis for

a number of GSK brand campaigns targeting the 30+

female family shopper and have found the magazine’s

editorial pillars provide relevant environments for us to strategically position

our brands within.”SARAH HEwiTT

Associate DirectorMediacom

a B C1 C2 d/esocial classification

Market position (tgi 2012)

70

60

50

40

30

2015

age

Candis

EssEntials117,594

£2.99

yours272,040

£1.40

bElla218,340

£0.89

woman261,170

£0.93

prima256,053

£2.99

woman & homE

352,586 £3.90good

housEkEEping409,326

£3.90

208,425£2.75

LEAdINg BRANdS AdvERTISE IN CANdIS


Positions shown relate to median score for each title across the age/demographic range

Media pack

1) The publisher reserves the right to refuse, cancel, amend or suspend any advertisement. If complete artwork is supplied the text must first be approved by the publisher.2) No special positions are reserved unless previously agreed in writing and at an additional charge.3) Copy must be supplied without application from the publisher. In the event of copy instructions not being received, the publisher reserves the right to repeat the last copy used or alternatively the right to publish the name and address of the advertiser if no previous copy was supplied and the publisher is unable to obtain suitable copy. In either of these cases the total price of the order will remain unaltered.4) The advertiser agrees to meet the specific production requirements of the publication in which they are advertising.5) It is incumbent on the advertiser to obtain the correct mechanical data for the specific publication from the publisher.6) Two voucher copies will be supplied for each insertion. Additional copies may be purchased.7) Where an advertiser fails to complete a contracted series of advertisements the publisher reserves the right to invoice the advertiser for the balance due to bring the booking to correct rate card cost for the series completed.8) Artwork and films are held at the advertisers’ risk. The publisher reserves the right to destroy material supplied if not collected within six months of the date of publication, unless the advertiser or his agent has given instructions to the contrary.9) The publisher reserves the right (1) to make corrections and contractions in copy submitted to suit the style and subject matter of the publication; (2) to alter or postpone the publication date and (3) to charge production costs, other than printing, as an extra.10) The publisher reserves the right to cancel the publication. The publisher will not be liable for any costs incurred by an advertiser from the cancellation of a publication or issue of a publication.11) The publisher is not responsible for any loss occasioned as an error, delay or failure to publish or distribute any issue, or for the failure of the advertisement to appear.

12) The advertiser shall indemnify the publisher against all liability claims, demands, damages and costs in respect of defamation, obscenity, misrepresentation or other matters whatsoever arising from the advertisements. The advertiser warrants that advertisements do not contravene any Act of Parliament nor is it in any way illegal or defamatory or an infringement of the British Code of Advertising Practice, and comply with the guidelines and requirements set by the Committee of Advertising Practice and the Advertising Standards Authority.13) Where the copy includes a photograph the publisher is in no way to be held responsible for any loss or damage however rising due to the quality of the reproduction by the publisher, its servants or agents of the photographs supplied.14) Verbal or other bookings or provision of copy is deemed to be an acceptance of an order and of these terms and conditions. Cancellations will only be accepted if made in writing more than six weeks prior to the copy date. The advertiser accepts liability for costs incurred prior to the agreed cancellation.15) The charges specified on the confirmation, together with any production charges and VAT where applicable, are payable within 30 days of the publication date, subject to credit facilities being agreed at the time of booking.16) The advertiser will be required to prepay the full amount of the advertisement, together with any production charges and VAT where applicable if credit facilities are not granted at the time of booking.17) Payments should be made to Medialine Ltd if stipulated on the booking confirmation or to the client publisher for whom Medialine is acting as agent.18) Where an advertiser fails to settle its account within the credit period granted the advertiser will be responsible for all legal costs incurred in the collection of the monies owed.19) Where compensation for error on behalf of the publisher and/or its agents is concerned, it is understood that this compensation will at no time exceed the charge made or the service compensated.Medialine Ltd. Registered office 25a Hockliffe Road, Leighton Buzzard, Bedfordshire LU7 1EZ

Rates and positionsdISPLAY AdvERTISINg RATES single page dpsa £6,995 n/aB £6,495 £11,995C £5,950 £10,950 Advertorial rates to be negotiated

A= Inside front cover or outside back coverB= Front half with specification (right hand or left hand)C= Run of magazine

mARkETPLACE AdvERTISINg RATESFull page colour £4,450 Half page colour £2,495Quarter page colour £1,250inserts Price quoted according to size and weight (minimum 50,000) *All rates are subject to VAT

❖ Crop marks❖ All images 300ppi minimum❖ All fonts embedded❖ All copy-heavy ads in an advertorial style should carry the word ADVERTISMENT in bold on the outside top R/L corner

❖ No use of the word Candis❖ All page elements CMYK not RGB or spot colour

Ad fILE SPECIfICATIONCreatives should be supplied with the following tech spec as standard:

mECHANICAL dATA

terms and Conditions – medialine ltd


Bleed (add 3mm top, bottom and sides) 201mm x 151mmInside back allow an extra 5mm on inside left margin (10mm)Inside front allow an extra 5mm on inside right margin (10mm)

One full page163mm x 119mm

Full single pageTrim size 195mm x 145mmType area 185mm x 135mm

Double page spreadDPS trim size 195mm x 290mmDPS type area 185mm x 280mmBleed (add 3mm top, bottom and sides) 201mm x 296mm

One half page Horizontal 80mm x 119mm

mARkETPLACE

Advertisements should be supplied as print-ready pdfs to PPA standard file formats. Email to [email protected]

.co.uk

Why advertise on candis.co.uk?

• 1.7 million website page impressions per month

• Over 200,000 unique visits to the website per month

• 100,000 new visits to the website per month

• Average 4-5 minutes spent on site per visit

• daily updated content, competitions, blogs and social networking discussions

• Interactive audience looking at an average of 9.12 web pages per visit

• Over 1,000 reads of our digital version of the magazine each month

• Targeted emails sent regularly to a captive audience of 60,000 Candis members

• Competitive online advertising rates

COmPETITIvE ONLINE AdvERTISINg RATES

Entire websiteBanner £1,000MpU £850

One main section e.g. Magazine, Win, TravelBanner £500MpU £350each additional section £350/£250

Specific sub section e.g. Gardening, Recipes, BenefitsBanner £400MpU £300

digital issue £500 per pageemail advert £1,000 top/ £750 bottomemail list rental £100 per 10,000email design £500advertorial £200

notEs:1) There will be a 25% discount when commissioning both an MPU and banner advert.2) All costs are for one calendar month.3) MPUs must be 300x250 pixels and in jpeg or gif format.4) Banner ads must be 476x68 pixels and in jpeg or gif format.5) Javascript for ads will be accepted.6) Candis will provide page impression and click-through rates for all ads at the end of a campaign, except where Javascript adverts are placed.7) Digital issue adverts must be provided in pdf format sized 145mm x 195mm, as per the size of the magazine.8) All adverts must be provided by the advertiser along with appropriate tracking URLs, or Javascript no later than seven working days before they are due to go live.

Established 50 years ago Candis is now one of Britain’s highest-selling women’s monthly magazines with an independently audited and fully paid for circulation of 208,425 (ABC Jul-Dec 2012)

candis.co.uk is the website for Candis and Candis Club

to disCUss HoW We Can Help YoU For online adVertising – [email protected] or call 0844 545 8102For displaY and ClassiFied in tHe MagaZine – [email protected] or call 01525 383885 / 07956 107882

media pack · £48, qvc shoes £99.95, elle.uk | 2 23 y ime 1 pply urple ust er the . e , op of the...

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