YOUR BRAND STORY Media Across South Florida

Copyright copy 2016 OUTFRONT Media Inc All rights reserved - Last Revised 102016

WE ARE

We are the leading out of home media company in North America with a major presence in the top 25 US markets plus prime holdings in Canada

We are a connected data-enabled network of over 400000 billboard transit and digital displays plus a mobile offering all providing engaging ways for your brand to reach the on-the-go consumer

Always on Always innovating Always connecting Always going all OUT for customers

YOUR BRANDSTORY

TOLD ON OUR CANVASES

4Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

Creatively Impactful

OUTFRONT Media delivers the best inventory in the country This serves as the perfect blank canvas for your brand story illustrated through big bold and beautiful creative

Contextually Relevant

OUTFRONTrsquos location based media provides unmatched environmental relevance to consumers This ensures that brand stories communicate the right message at the right time to the right audience Data triggers offer an additional layer of relevance

Media Amplifier

The inclusion of OUTFRONT extends and strengthens the reach and frequency of any integrated media plan Additionally we are the most effective driver of mobile social and digital engagement

Why OUTFRONT Media

YOUR BRANDSTORY

TOLD ON OUR CANVASES

4Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

Creatively Impactful

OUTFRONT Media delivers the best inventory in the country This serves as the perfect blank canvas for your brand story illustrated through big bold and beautiful creative

Contextually Relevant

OUTFRONTrsquos location based media provides unmatched environmental relevance to consumers This ensures that brand stories communicate the right message at the right time to the right audience Data triggers offer an additional layer of relevance

Media Amplifier

The inclusion of OUTFRONT extends and strengthens the reach and frequency of any integrated media plan Additionally we are the most effective driver of mobile social and digital engagement

Why OUTFRONT Media

4Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

Creatively Impactful

OUTFRONT Media delivers the best inventory in the country This serves as the perfect blank canvas for your brand story illustrated through big bold and beautiful creative

Contextually Relevant

OUTFRONTrsquos location based media provides unmatched environmental relevance to consumers This ensures that brand stories communicate the right message at the right time to the right audience Data triggers offer an additional layer of relevance

Media Amplifier

The inclusion of OUTFRONT extends and strengthens the reach and frequency of any integrated media plan Additionally we are the most effective driver of mobile social and digital engagement

Why OUTFRONT Media

mobile network5

Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

The Consumer is Mobile

Source USA TouchPoints 20141 copy 2015 RealityMine

Consumers are mobile increasingly on-the-go and always connected to their smart phones

70 of our waking hours are spent outside the home and 68 of consumer mobile use is done on the go

This behavior has made location the BEST indicator of consumer intent

The OUTFRONT Mobile Network provides the happiest media marriage on the blockmdashOOH and mobile Reach consumers with an impactful brand building message on OOH coupled with a mobile one-to-one engagement on their smart phone communicating the actions the brand wants them to take

100

0

20

40

60

80

Any OOHMedia

TV Computer MobileTablet

AMFMRadio

PrintNewspaper

OOHrsquos Reach Tops Every Other Medium Mobile Ranks Fourth

OOH is the best primer for mobile

ofPopulationReached

9996

8475

69

15

6Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

Millennial MeetUp

Millennials are outside the home more than ever In fact 86 drive

to work and city dwellers take public transportation more so than their baby

boomer counterparts Influence this elusive connected and social audience segment

when they are making decisionshellip where to go what to eat what to buy Key startups

and millennial facing brands are already using OUTFRONT to build their brands

7Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

Audience Segmentation

OUTFRONT connects brands to their target audiences nationwide Whether that audience be the techy the business executive the hipster or the mom OUTFRONT has it covered Customized audience packages ensure brands reach the right consumer at the right time with the right messaging

8Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

OOH Sparks Engagement

Adults say that theyrsquove seen an OOH ad in the

past month

out of10

8Watched a TV

program advertised

19

Watched a movie

20

Visited a restaurant advertised

21

Searched for brand info

35

Accessed a coupondiscount code

22

Visited a website that was advertised

22

Downloadedviewed the app

15

Talked about a product advertised

26

And among those who have seen an OOH ad

Source USA Touchpoints Billboard Study OAAA

9Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

Blocking No Tackling

Always on and never susceptible to ad skipping or bots OOH happens before key conversions take place whether they be in brick and mortar or online

OOH Mobile Shopping Activity Exposure by medium in the hour before mobile shopping activity

OOH Influences Purchase ActivityExposure by medium during purchase activity

0

10

20

30

40

Any OOHMedia

TransitBulletinsStreet Furniture

Television Place-Based AMFM Radio Print Newspaper

43

16 1210 8 1

Any OOHMedia

TransitBulletinsStreet Furniture

Television Place-Based AMFM Radio Print Newspaper0

10

20

30

40 43

36

27

23

123

2014

Source USA TouchPoints 2014 copy 2015 RealityMine

10Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

OOH Drives Digital Engagement

In 2015 the OAAA set out to show the media community that OOH impressions are impactful targeted and above all REAL

gt 1400 units across 20 markets

gt CTA Visit FeeltheRealcom

gt In seven weeks the ads drove 27061 unique visitors to the site

gt 40 were media professionals the target audience

gt During the flight OOH reported 2 incremental growth in sales amounting to $233 million an ROI of 7x the investment

As an extension the OAAA released a ldquoVote to Countrdquo campaign in 2016 driving potential voters to VoteToCountcom where they could register

11Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

Drive ROI For Your Brand

COST PER THOUSAND

100

0

20

40

60

80

Billboards WithOutdoor

Live TV Internet MobileAppWeb

WithOutdoor

WithOutdoor

WithOutdoor

Radio WithOutdoor

SocialNetworking

Avg

Day R

each

(

)

+17+65

+303 +203 +41

Source OAAAorg 2013

Shelter

Poster

OOH

$40

$30

$20

$10

CABLE

Bulletin

Network

Daily

Interconnect

Business

Zoned SpotNEWSPAPER

ADDING OUTDOOR TO OTHER MEDIA CAN INCREASE REACH BY UP TO

Source USA Touchpoints Billboard Study OAAA

12Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

Top-50 Markets

indicates OUTFRONT media available indicates new digital media available indicates wrapped media available

1 New York-Newark et al NY-NJ-PA 15806405 2 Los Angeles-Long Beach CA 10363815 3 Chicago IL 7322541 4 Dallas-Forth Worth-Arlington TX 5239799 5 Houston-The Woodlands TX 4885987 6 Miami Ft Lauderdale FL 4783986 7 Philadelphia PA 4727310 8 Washington DC-VA-MD-WV 4720493 9 Atlanta GA 4298956 10 Boston-Cambridge-Newton MA-NH 3811087

11 San Francisco-Oakland CA 3714911

12 Phoenix-Mesa-Scottsdale AZ 3457429 13 Detroit-Warren-Dearborn MI 3332255 14 Riverside CA 3307319 15 Seattle-Tacoma-Bellevue WA 2909229 16 Minneapolis - St Paul MN 2698084 17 San Diego-Carlsbad CA 2563295 18 Tampa St Petersburg Fl 2374159 19 Baltimore-Columbia-Towson MD 2188674 20 St Louis MO-IL 2177675 21 Denver-Aurora-Lakewood CO 2157155 22 Pittsburgh PA 1903444 23 Orlando-Kissimmee-Sandford FL 1859297 24 Portland-Vancouver OR-WA 1852687 25 Charlotte-Concord NC-SC 1843603 26 San Antonio-New Braunfels TX 1780935 27 Sacramento-Roseville CA 1741842 28 Cincinnati OH-KY-IN 1647337 29 Las Vegas-Henderson-Paradise NV 1615337 30 Cleveland-Elyria OH-KY-IN 1615309 31 Kansas City MO-KS 1577229 32 Columbus OH 1545222 33 San Jose-Sunnyvale CA 1525784 34 Austin-Round Rock TX 1518122 35 Indianapolis-Carmel-Anderson IN 1500259 36 Nashville-Davidson TN 1406121 37 Virginia Beach VA-NC 1342960 38 Providence-Warwick RI-MA 1287098 39 Milwaukee-Waukesha WI 1205977 40 Jacksonville FL 1122497 41 Oklahoma City OK 1024675 42 Memphis TN-MS-AR 107324 43 Richmond VA 993380 44 Louisville KY-IN 989275 45 New Orleans-Metairie LA 984141 46 Hartford-West Hartford CT 962897 47 Raleigh NC 958147 48 Buffalo-Cheektowaga NY 906516 49 Birmingham-Hoover AL 883982 50 Rochester NY 855479

Bulletins Wallscapes Buses Street FurnitureCBSA PopulationAge 18+

Speciality Commuter Rail amp Subway

Posters amp Junior Posters

Mobile Network

US Census 2016 Copyright copy OUTFRONT Media Inc All rights reserved

Top-50 Markets

Top-50 Markets

indicates OUTFRONT media available indicates new digital media available indicates wrapped media available

1 New York-Newark et al NY-NJ-PA 15806405 2 Los Angeles-Long Beach CA 10363815 3 Chicago IL 7322541 4 Dallas-Forth Worth-Arlington TX 5239799 5 Houston-The Woodlands TX 4885987 6 Miami Ft Lauderdale FL 4783986 7 Philadelphia PA 4727310 8 Washington DC-VA-MD-WV 4720493 9 Atlanta GA 4298956 10 Boston-Cambridge-Newton MA-NH 3811087

11 San Francisco-Oakland CA 3714911

12 Phoenix-Mesa-Scottsdale AZ 3457429 13 Detroit-Warren-Dearborn MI 3332255 14 Riverside CA 3307319 15 Seattle-Tacoma-Bellevue WA 2909229 16 Minneapolis - St Paul MN 2698084 17 San Diego-Carlsbad CA 2563295 18 Tampa St Petersburg Fl 2374159 19 Baltimore-Columbia-Towson MD 2188674 20 St Louis MO-IL 2177675 21 Denver-Aurora-Lakewood CO 2157155 22 Pittsburgh PA 1903444 23 Orlando-Kissimmee-Sandford FL 1859297 24 Portland-Vancouver OR-WA 1852687 25 Charlotte-Concord NC-SC 1843603 26 San Antonio-New Braunfels TX 1780935 27 Sacramento-Roseville CA 1741842 28 Cincinnati OH-KY-IN 1647337 29 Las Vegas-Henderson-Paradise NV 1615337 30 Cleveland-Elyria OH-KY-IN 1615309 31 Kansas City MO-KS 1577229 32 Columbus OH 1545222 33 San Jose-Sunnyvale CA 1525784 34 Austin-Round Rock TX 1518122 35 Indianapolis-Carmel-Anderson IN 1500259 36 Nashville-Davidson TN 1406121 37 Virginia Beach VA-NC 1342960 38 Providence-Warwick RI-MA 1287098 39 Milwaukee-Waukesha WI 1205977 40 Jacksonville FL 1122497 41 Oklahoma City OK 1024675 42 Memphis TN-MS-AR 107324 43 Richmond VA 993380 44 Louisville KY-IN 989275 45 New Orleans-Metairie LA 984141 46 Hartford-West Hartford CT 962897 47 Raleigh NC 958147 48 Buffalo-Cheektowaga NY 906516 49 Birmingham-Hoover AL 883982 50 Rochester NY 855479

Bulletins Wallscapes Buses Street FurnitureCBSA PopulationAge 18+

Speciality Commuter Rail amp Subway

Posters amp Junior Posters

Mobile Network

US Census 2016 Copyright copy OUTFRONT Media Inc All rights reserved

Top-50 Markets

Top 50 Markets

13Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

Top-50 Markets

indicates OUTFRONT media available indicates new digital media available indicates wrapped media available

1 New York-Newark et al NY-NJ-PA 15806405 2 Los Angeles-Long Beach CA 10363815 3 Chicago IL 7322541 4 Dallas-Forth Worth-Arlington TX 5239799 5 Houston-The Woodlands TX 4885987 6 Miami Ft Lauderdale FL 4783986 7 Philadelphia PA 4727310 8 Washington DC-VA-MD-WV 4720493 9 Atlanta GA 4298956 10 Boston-Cambridge-Newton MA-NH 3811087

11 San Francisco-Oakland CA 3714911

12 Phoenix-Mesa-Scottsdale AZ 3457429 13 Detroit-Warren-Dearborn MI 3332255 14 Riverside CA 3307319 15 Seattle-Tacoma-Bellevue WA 2909229 16 Minneapolis - St Paul MN 2698084 17 San Diego-Carlsbad CA 2563295 18 Tampa St Petersburg Fl 2374159 19 Baltimore-Columbia-Towson MD 2188674 20 St Louis MO-IL 2177675 21 Denver-Aurora-Lakewood CO 2157155 22 Pittsburgh PA 1903444 23 Orlando-Kissimmee-Sandford FL 1859297 24 Portland-Vancouver OR-WA 1852687 25 Charlotte-Concord NC-SC 1843603 26 San Antonio-New Braunfels TX 1780935 27 Sacramento-Roseville CA 1741842 28 Cincinnati OH-KY-IN 1647337 29 Las Vegas-Henderson-Paradise NV 1615337 30 Cleveland-Elyria OH-KY-IN 1615309 31 Kansas City MO-KS 1577229 32 Columbus OH 1545222 33 San Jose-Sunnyvale CA 1525784 34 Austin-Round Rock TX 1518122 35 Indianapolis-Carmel-Anderson IN 1500259 36 Nashville-Davidson TN 1406121 37 Virginia Beach VA-NC 1342960 38 Providence-Warwick RI-MA 1287098 39 Milwaukee-Waukesha WI 1205977 40 Jacksonville FL 1122497 41 Oklahoma City OK 1024675 42 Memphis TN-MS-AR 107324 43 Richmond VA 993380 44 Louisville KY-IN 989275 45 New Orleans-Metairie LA 984141 46 Hartford-West Hartford CT 962897 47 Raleigh NC 958147 48 Buffalo-Cheektowaga NY 906516 49 Birmingham-Hoover AL 883982 50 Rochester NY 855479

Bulletins Wallscapes Buses Street FurnitureCBSA PopulationAge 18+

Speciality Commuter Rail amp Subway

Posters amp Junior Posters

Mobile Network

US Census 2016 Copyright copy OUTFRONT Media Inc All rights reserved

Top-50 Markets

Top-50 Markets

indicates OUTFRONT media available indicates new digital media available indicates wrapped media available

1 New York-Newark et al NY-NJ-PA 15806405 2 Los Angeles-Long Beach CA 10363815 3 Chicago IL 7322541 4 Dallas-Forth Worth-Arlington TX 5239799 5 Houston-The Woodlands TX 4885987 6 Miami Ft Lauderdale FL 4783986 7 Philadelphia PA 4727310 8 Washington DC-VA-MD-WV 4720493 9 Atlanta GA 4298956 10 Boston-Cambridge-Newton MA-NH 3811087

11 San Francisco-Oakland CA 3714911

12 Phoenix-Mesa-Scottsdale AZ 3457429 13 Detroit-Warren-Dearborn MI 3332255 14 Riverside CA 3307319 15 Seattle-Tacoma-Bellevue WA 2909229 16 Minneapolis - St Paul MN 2698084 17 San Diego-Carlsbad CA 2563295 18 Tampa St Petersburg Fl 2374159 19 Baltimore-Columbia-Towson MD 2188674 20 St Louis MO-IL 2177675 21 Denver-Aurora-Lakewood CO 2157155 22 Pittsburgh PA 1903444 23 Orlando-Kissimmee-Sandford FL 1859297 24 Portland-Vancouver OR-WA 1852687 25 Charlotte-Concord NC-SC 1843603 26 San Antonio-New Braunfels TX 1780935 27 Sacramento-Roseville CA 1741842 28 Cincinnati OH-KY-IN 1647337 29 Las Vegas-Henderson-Paradise NV 1615337 30 Cleveland-Elyria OH-KY-IN 1615309 31 Kansas City MO-KS 1577229 32 Columbus OH 1545222 33 San Jose-Sunnyvale CA 1525784 34 Austin-Round Rock TX 1518122 35 Indianapolis-Carmel-Anderson IN 1500259 36 Nashville-Davidson TN 1406121 37 Virginia Beach VA-NC 1342960 38 Providence-Warwick RI-MA 1287098 39 Milwaukee-Waukesha WI 1205977 40 Jacksonville FL 1122497 41 Oklahoma City OK 1024675 42 Memphis TN-MS-AR 107324 43 Richmond VA 993380 44 Louisville KY-IN 989275 45 New Orleans-Metairie LA 984141 46 Hartford-West Hartford CT 962897 47 Raleigh NC 958147 48 Buffalo-Cheektowaga NY 906516 49 Birmingham-Hoover AL 883982 50 Rochester NY 855479

Bulletins Wallscapes Buses Street FurnitureCBSA PopulationAge 18+

Speciality Commuter Rail amp Subway

Posters amp Junior Posters

Mobile Network

US Census 2016 Copyright copy OUTFRONT Media Inc All rights reserved

Top-50 Markets

Top 50 Markets

Top-50 Markets

indicates OUTFRONT media available indicates new digital media available indicates wrapped media available

1 New York-Newark et al NY-NJ-PA 15806405 2 Los Angeles-Long Beach CA 10363815 3 Chicago IL 7322541 4 Dallas-Forth Worth-Arlington TX 5239799 5 Houston-The Woodlands TX 4885987 6 Miami Ft Lauderdale FL 4783986 7 Philadelphia PA 4727310 8 Washington DC-VA-MD-WV 4720493 9 Atlanta GA 4298956 10 Boston-Cambridge-Newton MA-NH 3811087

11 San Francisco-Oakland CA 3714911

12 Phoenix-Mesa-Scottsdale AZ 3457429 13 Detroit-Warren-Dearborn MI 3332255 14 Riverside CA 3307319 15 Seattle-Tacoma-Bellevue WA 2909229 16 Minneapolis - St Paul MN 2698084 17 San Diego-Carlsbad CA 2563295 18 Tampa St Petersburg Fl 2374159 19 Baltimore-Columbia-Towson MD 2188674 20 St Louis MO-IL 2177675 21 Denver-Aurora-Lakewood CO 2157155 22 Pittsburgh PA 1903444 23 Orlando-Kissimmee-Sandford FL 1859297 24 Portland-Vancouver OR-WA 1852687 25 Charlotte-Concord NC-SC 1843603 26 San Antonio-New Braunfels TX 1780935 27 Sacramento-Roseville CA 1741842 28 Cincinnati OH-KY-IN 1647337 29 Las Vegas-Henderson-Paradise NV 1615337 30 Cleveland-Elyria OH-KY-IN 1615309 31 Kansas City MO-KS 1577229 32 Columbus OH 1545222 33 San Jose-Sunnyvale CA 1525784 34 Austin-Round Rock TX 1518122 35 Indianapolis-Carmel-Anderson IN 1500259 36 Nashville-Davidson TN 1406121 37 Virginia Beach VA-NC 1342960 38 Providence-Warwick RI-MA 1287098 39 Milwaukee-Waukesha WI 1205977 40 Jacksonville FL 1122497 41 Oklahoma City OK 1024675 42 Memphis TN-MS-AR 107324 43 Richmond VA 993380 44 Louisville KY-IN 989275 45 New Orleans-Metairie LA 984141 46 Hartford-West Hartford CT 962897 47 Raleigh NC 958147 48 Buffalo-Cheektowaga NY 906516 49 Birmingham-Hoover AL 883982 50 Rochester NY 855479

Bulletins Wallscapes Buses Street FurnitureCBSA PopulationAge 18+

Speciality Commuter Rail amp Subway

Posters amp Junior Posters

Mobile Network

US Census 2016 Copyright copy OUTFRONT Media Inc All rights reserved

Top-50 Markets

14Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

MEDIA ACROSS SOUTH FLORIDA

15Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

Why OUTFRONT South Florida

Audience

OOH can be targeted by market neighborhood and demographic allowing brands to pinpoint accurately who they need to reach and then reach them consistently In South Florida OUTFRONT Media reaches 978 of the DMA consumers weekly

Location

As location infiltrates all media formats OOH remains the most established location-based expert OUTFRONTrsquos targeted locations allow brands to maximize on the recency of messagingmdashprompting purchases in that moment especially on mobile devices Whether it is Miami Fort Lauderdale or West Palm Beach we have you covered

View-ability

OOH is 100 viewable Our inventory reached consumers in the real world and is never susceptible to bot traffic or ad blocking Ensure that your brandrsquos story is seen in an impactful way throughout South Florida with OUTFRONT Media

16Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

Source US Census 2016 South Florida Business Journal 2016

South Florida Overview

Gateway to the Americas

Miami Fort Lauderdale and West Palm Beach is ideally positioned to connect North America South America and the Caribbean One of the most culturally diverse populations in the US also hosts some of the highest profile events in the country and attracts a large population of affluent consumers Well known for its raucous parties and opulent consumerism the glitz and glam of South Florida is an excellent back drop to target a large hispanic population popular tourist destination and affluent consumers

Why South Florida

Ranked 2 Financial Hub in the US for International

Banking

South Florida is the 8th most populous region in the US

If South Florida was itrsquos own country it would be the 11th

largest economy in the World

The area boasts successful sports franchises NFL Dolphins MLB Marlins

NHL Panthers NBA HeatDowntown Miami in front of beautiful Bayside Park

17Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

Time spent traveling to

and from work each day

Total miles traveled

past week

Drive alone or carpooled

White-collard occupation

Blue-collard occupation

Employed

Miami48 Million

CBSA

52 32 min 22

48 86 62

College degree or higher

Female

Male

26 138 mi 40

South Florida Profile

Source Scarborough Research 2016 Miami FL CBSA

African American 178

Asian 15

Hispanic 496

White 284

OtherMixed 27

18Copyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacom

Metro Rail 47-56 Wrapped Rail Cars 50 Rail Kings 51 Rail Interior Cards 52 2-Sheet Posters 53 Dioramas 54 Digital Platform Network 55 Station Dominations 56 Street Furniture 57-62 Digital Panels 59 Static Shelters 61 Mobile Network 63-64

SOUTH FLORIDA MEDIA FORMATS

Billboards 19-25 Bulletins 20-21 Digital Bulletins 22-23 Wallscapes 24-25

Buses 26-36 Kings 30 Ultra Super Kings (USK) 31 Kongs 32 30x215 33 Optima Taillights 34 Fullbacks 35 Full Wraps 36 Interior Cards 37Trolleys 38-41

Trolleys 40Metro Mover 42-46

Metro Movers 45Station Domination 46

BILLBOARDS

20BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Bulletins offer the most powerful impact of all outdoor advertising formats Located on key highways intersections and integral choke points

throughout the South Florida area bulletins provide your message with long-term presence and tremendous visibility to vehicular traffic

BulletinsSouth Florida - Billboards

gt 14rsquoH x 48rsquoW gt Odd Sizes gt Sizes vary by location gt Extensions available

Product Information

gt See map for complete coverage

Coverage

21BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Miami - Billboards

Bulletin Coverage

Indian River St Lucie Martin Palm Beach Counties

Palm Beach and Broward Counties

Broward and Miami-Dade Counties

Monroe County(FL Keys)

NORTH ---------------------------gt SOUTH

22BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Add an extra layer of timeliness and relevance to your campaign through a digital execution Easily change creative messaging based on triggers such as time of day weather or sports scores Digital provides ultimate messaging

Digital BulletinsMiami - Billboards

gt LED Display Size 14rsquoH x 48rsquoW gt Spot Length 8 seconds

Product Information

gt See map for complete coverage

Coverage

23BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

South Florida - Billboards

Digital Bulletin Coverage

24BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Miami - Billboards

Wallscapes

Affixed to buildings in heavily trafficked areas and visible from a great distance wallscapes provide maximum impact for creative messages Great point-of-purchase exposure keeps your message top of

mind Wallscapes are perfect for penetrating urban centers and vary in size providing endless creative options

gt Sizes vary by location gt Digital Wall available

(09 Spot Length 72 Loop Length)

Product Information gt See map for complete coverage

Coverage

25BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Miami - Billboards

Wall Coverage

Note Yellow represents Digital Wall

26BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

BUSES

27BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Reach a large audience

with bus advertising offering high visibility with consistent daily views Your ad will go where the people are and will be seen by pedestrians as well as motorists every day Big bold in your face every day and yet it is not an obtrusive medium - itrsquos part of our everyday outdoor life and offers information in a unique and powerful format When it comes to visibility reach and frequency no other media type matches this Miami coverage

Bus Full Back and USK in South Beach

Bus MediaMiami - Buses

Media

Exterior Bus Kings Ultra Super Kings (USK)

Kongs 30 x 215 Full Backs Optima Taillights

L-Sides Headliners Extensions

Exterior Bus Wraps Full Wraps

Interior Bus Interior Car Cards

Coverage Miami South Beach Hialeah Doral Kendall

Coconut Grove Coral Gables West Palm Beach and more

28BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Miami - Buses

Bus Coverage

29BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Miami - Buses

Bus Garage Coverage

North

Provides the highest ridership numbers of any of the garages The North garage is also the most culturally diverse region featuring large populations of African Americans Haitians and Hispanics The eclectic region also features the North Beach route

Covering the Airport Design District Doral Hialeah and South Beach the Central Garage targets tourists and a very affluent demographic

This garage is highly sought after because the large area it targets covers an area without a lot of billboard coverage making buses an obvious choice Servicing Downtown Miami Brickell Wynwood Coral Gables Kendall Coconut Grove and Homestead this garage really does span a majority of the bus routes

Central Coral Way DUB

The DUB (Downtown Upscale Beach) is an excellent choice for advertisers that want to cover the hottest spots in Miami

Beach Exclusive

The Beach Exclusive route focuses on world famous South Beach covering Ocean Drive Lincoln Road and all of the hot spots for shopping dinning and night life

30BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Impact Miamirsquos most densely populated and diverse areas with Bus Kings the ultimate mass reach media Bring your ad campaign to the masses with daily exposure in a stand-alone environment

Bus Exterior KingsMiami - Buses

gt 30rdquoH x 144rdquoW gt Add a Headliner for more

impact 12rdquoH x 360rdquoW

Product Information

Coverage gt MDTA Systemwide gt Targeted areademographic

on a request basis

31BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Ultra Super Kings (USK)Miami - Buses

gt 102rdquoH x 222rdquoW gt Optima USKs available

Product Information

Coverage gt MDTA Systemwide gt Targeted areademographic

on a request basis

Strategic placement of your ad on MDTA buses gives your message unique mobility USKs let your message resonate as they reach diverse demographic clusters all over the city

32BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

These ldquorolling billboardsrdquo are an extension of the traditional Bus Kings offering tremendous visibility on the street Kongs establish a major impact on vehicular and pedestrian traffic throughout vibrant Miami

Bus Exterior KongsMiami - Buses

gt 3675rdquoH x 245rdquoW

Product Information

Coverage gt MDTA Systemwide gt Targeted areademographic

on a request basis

33BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Promote your brand with this large format advertising on buses The 30 x 215 is larger than a King but smaller than a Kong and delivers a large impact at an economical cost Great way to stand out to pedestrians and vehicular traffic in sunny Miami

Bus Exterior 30 x 215Miami - Buses

gt 30rdquoH x 215rdquoW gt Convert to an L-Side for

greater impact

Product Information

Coverage gt MDTA Systemwide gt Targeted areademographic

on a request basis

34BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Bus Exterior Optima TaillightsMiami - Buses

gt 195rdquoH x 71rdquoW

Product Information

Coverage gt MDTA Systemwide gt Targeted areademographic

on a request basis

Continuous visibility to drivers and passengers behind buses generates lasting impressions

Dominate the city with frequent exposure high reach and frequency As theyrsquore in their cars or crossing the street consumers cannot escape this ubiquitous media form

35BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

A large creative format seen by both pedestrians and motorists fullbacks offer unique ways to reach heavily trafficked areas and crowded highways that will make a lasting impression

Bus Exterior FullbacksMiami - Buses

gt Bus Fullback 84rdquoH x 101rdquoW gt Articulated Bus Fullback

7325rdquo H x 76rdquoW

Product Information

Coverage gt MDTA Systemwide gt Targeted areademographic

on a request basis

36BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Bus Exterior WrapsMiami - Buses

gt Coverage on all 4 sides including doors gt 25 Window Coverage gt Sizes vary based on coverage and availability gt Consult your OUTFRONT representative for

more information regarding display size

Product Information Coverage gt MDTA Systemwide gt Targeted areademographic on a

request basis

Bus Wraps give advertisers the opportunity to exhibit innovative eye-catching creative that will grasp the attention of consumers and make it impossible to ignore

37BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Maximize on long dwell times and engage a captive audience with bus interior cards

Interior Cards go where the competition isnrsquot mdash directly above the heads of passengers on crowded buses

Want more presence A branded bus offers advertisers the unique opportunity to completely own the inside of the bus

Bus Interior CardsBoston - Bus

gt Car Card 11rdquoH x 28rdquoW gt Brand Bus

Product Information

Coverage gt MDTA Systemwide gt Targeted areademographic

on a request basis

Copyright copy 2016 OUTFRONT Media Inc All rights reserved - Last Revised 102016

TROLLEYS

39BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Reach the hot spots

with Trolley advertising unique large format advertising targeting the hip and trendy neighborhoods of Miami No other form of advertising has quite the unique look as a trolley in Downtown Miami Standing out in the magic city of glitz and glam can be a challenge and advertising on a trolley is just the way to do it

Trolley in Downtown Miami

Trolley MediaMiami - Trolleys

Media

Trolley Sizes Vary by location

Coverage

American Airlines Arena Brickell Entertainment District

Center Bayfront Park Port of Miami Miracle Mile Coconut

Grove Marlins Stadium Health District Freedom Tower

40BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Miami - Trolleys

Trolley Coverage

41BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

This unique form of out-of-home advertising stands out for exclusive routes covering high profile and high traffic areas within Miami Desirable for their large format advertising space and the locations they cover this is a great way to make an impact in affluent areas of Miami

TrolleysMiami - Trolleys

gt Sizes vary by location

Product Information

Coverage gt MDTA

Systemwide gt Targeted area

demographic on a request basis

42BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

METRO MOVER

43BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Influence a captive audience

where 60 of Miamirsquos workforce is employed Downtown where Metro Movers with tremendous impact and frequency make the rounds of the city at high-profile locations Movers advertising on the Brickell Omni and Inner Loops offer unparalleled reach and frequency to some of the most intelligent savvy and affluent consumers in Miami

Metro Mover advertising provides exceptional value and is the perfect way to command the attention of busy commuters in a captive setting

Station Domination at Bayside Park

Metro MoversMiami - Metro Movers

Media

Station Dominations

Exterior Metro Mover Car Wraps

44BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Miami - Metro Movers

Metro Mover Coverage

45BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Metro Mover Wrapped CarsMiami - Metro Movers

Metro Mover Cars are one of Miamirsquos most unique media forms These mover cars are huge traveling bulletins that create quite the buzz as they travel throughout the MDTA Metro Mover System

gt Coverage on both sides including doors gt Partial Window Coverage

Product Information Coverage gt MDTA Brickell

Omni Inner Loops

46BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Metro Mover Station Dominations

Dominate the consumer landscape at key high traffic commuter centers

Station dominations transform commutersrsquo daily ride into a total ldquobrand experiencerdquo delivering multiple campaign messages

Miami - Metro Movers

gt Media varies by station

Product Information

gt Adrienne Arsht Center gt Bayfront park gt Brickell gt College North gt CollegeBayside gt Eighth Street gt Eleventh Street gt Fifth Street gt Financial District gt First Street

Station Coverage gt Freedom Tower gt Government Center gt knight Center gt Museum Park gt Park West gt Riverwalk gt School Board gt Tenth Street Promenade gt Third Street gt Wilkie D Ferguson Jr

Copyright copy 2016 OUTFRONT Media Inc All rights reserved - Last Revised 102016

METRO RAIL

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Reach Miami Commuters

in congested Miami traffic commuters are turning to rail as a cheaper and quicker method of transportation to get to and from the business districts in Downtown Miami

Serving over 15 Million monthly commuter rail advertisers can spend time with this desirable demographic twice a day 22 lsquowork daysrsquo a month while commuters are on the train waiting for the train and walking through stations

Rail Commuter MediaMiami - Metro Rail

Media

Station Media 2-Sheet Posters Digital Platform

Panel Network Dioramas Station Dominations

Exterior Rail Car Wraps Kings

Interior Rail Car Car Cards Brand Rail Cars

Station Domination

49BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Miami - Metro Rail

Rail Commuter Coverage

50BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Make a huge impact with rail exterior media Influence riders onlookers vehicular traffic alike as they are waiting for the train to arrive or alongside major highways

Rail Exterior Wrapped Rail CarsMiami - Metro Rail

gt Coverage on both sides including doors

gt No Window Coverage

Product Information

Coverage gt MDTA Metro Rail

Systemwide

51BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Target riders and vehicular traffic with Rail Exterior Kings across the entirety of Miamirsquos rail network Operating entirely above ground Miamirsquos rail system crosses over major highways and surface streets

Rail Exterior KingsMiami - Metro Rail

gt Panels A and D 30rdquoH x 124rdquoW gt Panels B and C 30rdquoH x 164rdquoW gt Coverage on both sides

Product Information

Coverage gt MDTA Metro Rail

Systemwide

52BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Rail Interior Cards

15 Million commuters travel monthly on Miami Metro Rail Reach a captive audience on their average 16 minute commute each way

Want a bigger presence A brand car offers advertisers the unique opportunity to completely own the inside of the rail car

Miami - Commuter Rail

gt Car Card A 23rdquoH x 22rdquoW

Product Information

Coverage gt MDTA Metro Rail Systemwide

Source MDTA 2016 Scarborough Research 2016

53BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Break riders away from their surroundings in the hectic commuter environment

Situated on the commuter rail platforms and walkways vibrant and detailed Platform Posters target key demographics mdash culturally economically and socially

2-Sheet PostersMiami - Metro Rail

gt 46rdquoH x 60rdquoW

Product Information

Coverage gt MDTA Metro

Rail Systemwide

54BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Forge new relationships with Miamirsquos 15 Million Monthly Riders through Metro Rail Dioramas spread throughout the system Send multiple messages to the subwayrsquos commuters at all their stopping points

Situated on the platforms and walkways throughout Miami vibrant and detailed Dioramas target key demographics mdash both multicultural and upscale audiences

Metro Rail DioramasMiami - Metro Rail

gt Dioramas 43rdquoH x 62rdquoW

Product Information

Source MDTA 2016

55BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Digital displays are a vibrant way to stand out in the minds of commuters and offer advertisers the opportunity to appeal to huge subway and rail audiences with creative that can be changed or updated throughout the day

Advertisements continuously rotate throughout the day drawing consumer attention and massively increasing engagement levels with the products and services appearing on screen

Digital Platform Panel Network

gt 93 Screens covering 23 Stations gt Size 1080 x 1920 (Landscape) gt Spot Length 08 15 30 gt Loop Length 90 gt Loop includes content and TA info gt StaticFull Motion (No Audio)

Product Information

Miami - Metro Rail

Digital sign media referenced herein is generally displayed for a

minimum guaranteed display time with the remaining time used for

maintenance when needed

Display times are subject to preemption for emergency messaging

service

56BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Metro Rail Station Dominations

Dominate a commuterrsquos experience at key Metro Rail Stations by creating an atmosphere and a total ldquobrand experiencerdquo

Miami - Metro Rail

gt Media varies by station

Product Information

gt Floor Graphics gt Wall Graphics gt Stairs gt Elevators gt Entrance Paddles gt Columns gt 2-Sheets gt Dioramas

Inventory Options

STREET FURNITURE

58BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Reach Miami Commuters

where they live work and play

Street Furniture provides the ability to directly target a desired location This benefit allows the advertiser to serve impressions to the audience they desire to reach with maximum efficiency Static and Digital Shelters are cost effective and an impactful way to reach a large audience with the greatest impact

Street Furniture MediaSouth Florida - Street Furniture

Media

Digital Urban Panels Static Shelters Wrapped

Shelters

Coverage area Miami-Dade County Downtown Miami

Brickell Wynwood Design District Coconut Grove Palm

Beach County West Palm Beach

Static Panel in Brickell

59BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Situated in marquee areas of Miami digital panels are the most dominant and vibrant street-level displays allowing advertisers the opportunity to appeal to huge automotive and pedestrian traffic with creative that can be changed or updated throughout the day

Digital PanelsMiami - Street Furniture

gt 8 Screens gt Size 1920 x 1080 (Portrait) gt Spot Length 08 gt Loop Length 64 gt Hours 247 gt Static

Product Information

Coverage gt BrickellFinancial District gt Downtown MiamiBiscayne

Boulevard gt Design District gt MacArthur Causeway

Digital sign media referenced herein is generally displayed for a minimum guaranteed display

time with the remaining time used for maintenance when needed

Display times are subject to preemption for emergency messaging service

60BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Miami - Street Furniture

Digital Panel Coverage

61BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Covering everywhere the buses run in Miami-Dade County and Palm Beach County Static Shelters are an ideal method to geographically target your audience Upgrade to a wrapped shelter and create a bold look that stands out in South Florida

Static SheltersMiami - Street Furniture

gt Static gt Option to Wrap gt Illuminated

Product Information

Coverage gt Miami-Dade County gt Palm Beach County gt Downtown Miami gt Brickell gt Wynwood gt Design District gt Coconut Grove

62BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Miami - Street Furniture

Icon Unit Location Description Media Market

These locations are not on hold this list is for proposal purposes only For availabilities contact your sales representative

Miami Shelters MapLocation MapStatic Shelter Coverage

Icon Unit Location Description Media Market

These locations are not on hold this list is for proposal purposes only For availabilities contact your sales representative

WPB Shelters MapLocation Map

MIAMI-DADE COUNTY PALM BEACH COUNTY

Copyright copy 2016 OUTFRONT Media Inc All rights reserved - Last Revised 102016

MOBILE NETWORK

64BILLBOARDS 9549712995 TRANSIT 3054772496 OUTFRONTMediacomCopyright copy 2016 OUTFRONT Media Inc All rights reserved Last Revised 112116

Mobile NetworkGeofencing

South Florida - Lifestyle

Nation Wide

Combine the power of OOH with mobile to create new awareness and engagement opportunities with your target audience OOH and mobile have a natural synergy with OOH serving as the BEST primer for mobile engagement

8530 NW 23rd St Doral FL 33122

BILLBOARDS 9549712995

TRANSIT 3054772496

OUTFRONTmediacom