media analysis 2: iconography and visual analysis
DESCRIPTION
TRANSCRIPT
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Iconography and Visual Analysis
Media Analysis 2
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Schedule
1st halfSignsColors
2nd halfGroupwork (20 minutes)Presentation (5 minutes, 25 total)
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Signs
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Signs
Signs are shared in a culture
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Signs
Visual icons may have a resemblance to object, unlike
words
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Signs
All signs have meaning which is shared and circulated
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Signs
We are interested in ideas, values and discourses
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Signs
Meanings may seem neutral or natural, but they never are
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Signs
Ideology of images; when we make the cultural natural
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Signs
Literal vs hidden
Denotation vs connotation
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Signs
Denotation is "like perceiving reality"
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Signs
Connotation is to look for elements that transport meaning
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Signs
Denotation seems rather simple and straight-forward. Is it ever interesting and/or significant?
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Signs
Cultural associations rather than individual responses
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Norman Rockwell, Freedom of Speech (1943)
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Signs
Carriers of connotation
PosesObjectsSettingsPhotogenia
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Iconography
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Signs
Visual elements gain symbolic meaning over time
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Colors
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Colors
Communicative functions of color
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Colors
Ideational function
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Colors
Interpersonal function
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Colors
Textual function
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Group Work
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Group work
Please form five groups during the break
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Group work
Discuss the iconography and use of colors in the painting. Pay
specific attention to connotation and the harmony of colors.
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Emanuel Leutze, George Washington Crossing the Delaware (1851)
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Grant Wood, American Gothic (1930)
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Norman Rockwell, Freedom From Want (1943)
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Edward Hopper, Nighthawks (1942)
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Andy Warhol, Marilyn Diptych (1962)