Media and Advertising – Effects on Body Image

Brainstorm...

What influences our body image?

Current Magazine Covers – April 2012

Dove Onslaught http://www.youtube.com/watch?v=bseHFrdTm

8k

Reflection Questions: What were the images that raced across the

screen? What do you think was the message of this video

clip? Why do you think the clip ended with the

statement “talk to your daughter before the beauty industry does”?

Why do you think this clip was titled ‘Onslaught’? How does this clip relate to body image?

Dove Evolution http://www.youtube.com/watch?v=iYhCn0jf46

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A male version http://www.youtube.com/watch?v=-_I17cK1ltY

&feature=related

Photoshop – Before & After

Photoshop – Before & After

Photoshop – Before & After

Photoshop – Before & After

Photoshop – Before & After

Photoshop – Before & After

Photoshop – Before & After

Advertisings Image of Women http://www.youtube.com/watch?v=PTlmho_Ro

vY&feature=related 5 min

The Fashion Industry One industry in particular that has been

impacted by the media and advertising

Recall what BMI means... Body Mass Index BMI = weight(kg)/height(m)2

Adult BMI scale Underweight < 18.5 Normal Weight18.5 - 24.9 Overweight 25.0 - 29.9 Obese class 30.0+

The Fashion Industry – Images of Beauty 1950s

Marilyn Monroe Actress, Model BMI: 20

The Fashion Industry – Images of Beauty 1960s

Twiggy Model BMI: 15

The Fashion Industry – Images of Beauty 1970s

Farrah Fawcett Actress BMI:

The Fashion Industry – Images of Beauty 1980s

Cindy Crawford Model – the late 1980’s

marked the beginning of the age of the supermodel.

BMI: 19

The Fashion Industry – Images of Beauty 1990s

Kate Moss Model – marked the

beginning of the ‘waif’ look

BMI: 16

Action Figure Representations of Male Bodies GI Joe

1960’s 2012 version

Action Figure Representations of Male Bodies Batman

1950’s 2012 version

Reflection Question

What do these images tell us has been happening over the past 50+ years with respect to the portrayal of Beauty and Male Perfection in society? Focus on both males and females.

Fabricating Beauty http://www.youtube.com/watch?v=UToGBorgD

qo 5 min

Reflection Questions: What are your reactions to this video? What does this tell us about the ideal? Who serves to benefit from making us believe that

these are true images of people?

Fast Frightening Facts Today there is more pressure than ever on young

girls and boys to be physically perfect. We see this reflected in the news all around us. Let’s look at some worrying facts:

1 in 4 teen girls (12-18) practice some form of disordered eating.

30% of Ontario girls 10-14 years old, who are deemed to be a healthy weight based on BMI, are dieting to lose weight.

By grade 6, 1 in 4 girls have been on a diet. 13% of girls aged 15-17 have taken part in

behaviour such as compulsive eating, throwing up or refusing to eat.

Good News Glamour magazine learned an important

lesson in September 2009: normal women can sell magazines.

They featured a photo of this woman seen below who is a 20-year-old model named Lizzi Miller, a size 12-14. an avid softball player/belly dancer, who moved to New York City from San Jose to become a model.

The reactions to her photo were incredibly positive and encouraging, proving that magazines don't need to sell eating disorders, distorted body images or photoshop versions of femininity, but that real women of all shapes can be seen as beautiful - and profitable for magazines who choose to feature them.

Read the article, Chicken Hips by Catherine Pigott and answer the questions on your worksheet.