media and social media
DESCRIPTION
How social media is changing the way the news business works and how people get their news.TRANSCRIPT
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Media & Social Media
How Twitter, Facebook and regular people are changing the news
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Everyone is a journalist now
Lead, follow or die
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“The good old days”
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Now
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The Trifecta
Though there’s a lot more than that
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• In 2009, Facebook grew from 42 million to 103 million
Source: iStrategy Labs
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• In 2009, Facebook grew from 42 million to 103 million
• Audience aged over 55 grew 922.7% in 2009
Source: iStrategy Labs
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• In 2009, Facebook grew from 42 million to 103 million
• Audience aged over 55 grew 922.7% in 2009• Washington, D.C.’s use grew 172% in 2009
Source: iStrategy Labs
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YouTube
• 24 hours of video uploaded every minute
Source: Website Monitoring
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YouTube
• 24 hours of video uploaded every minute• 23 countries, 24 languages
Source: Website Monitoring
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• 8% of all American web users use Twitter
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• 8% of all American web users• Those aged 18-29 more likely users than older
Americans
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• 8% of all American web users• Those aged 18-29 more likely users than older
Americans• African-Americans and Latinos are more than
twice as likely to use Twitter as are white internet users
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• 8% of all American web users• Those aged 18-29 more likely users than older
Americans• African-Americans and Latinos are more than
twice as likely to use Twitter as are white internet users
• Majority are college-educated
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The Basics of Twitter
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Tweet
Noun: Individual twitter messageVerb: Act of using Twitter
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@yourname
Identifying a Twitter name
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Retweet or RT
Passing along another’s tweet to your audience
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Powered by followers
You follow They follow
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#hashtags
Keywords that group tweets by subject
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#WMATA
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Broadcasting
Now everyone’s doing it
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Telling one person…
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With Twitter…
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And so on…
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Media on Twitter
And TBD in particular
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News - ASAP
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Spreading news
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An ear to the ground
Twitter: A police scanner, telephone and bullhorn all at once
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Getting tips
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Watching for unintentional tips
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Asking for help
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Keyword searches
Search.twitter.com
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Search.Twitter.Com
• Search by keywords, location, time• All public tweets• Also can be done in desktop, mobile apps
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Watching news everywhere
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Local Twitter Trends
trendsmap.com/local/us/washington
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Trendsmap.com
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News Watch
• Trends: What people are talking about
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News Watch
• Trends: What people are talking about• Keyword searches
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News Watch
• Trends: What people are talking about• Keyword searches• Reliable tip network
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Customer Service
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Answer Questions
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Handle Criticism
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Watch Your Reputation
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Watch Your Reputation
• Google Alerts
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Watch Your Reputation
• Google Alerts• Search Facebook updates: youropenbook.org
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Watch Your Reputation
• Google Alerts• Search Facebook updates: youropenbook.org• YouTube alerts
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Watch Your Reputation
• Google Alerts• Search Facebook updates: youropenbook.org• YouTube alerts• Photo alerts – Flickr, Picasa, Photobucket
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Why are we here?
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Social media is small, but…
• Twitter & Facebook are easy ways to rapidly spread misinformation
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Social media is small, but…
• Twitter & Facebook are easy ways to rapidly spread misinformation
• If you don’t control your message, someone else will
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Building the Network
So, you want to be on Twitter.
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Building the Network
• Follow the right people (Twellow.com)
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Building the Network
• Follow the right people (Twellow.com)• Be responsive
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Building the Network
• Follow the right people (Twellow.com)• Be responsive• Be useful
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Building the Network
• Follow the right people (Twellow.com)• Be responsive• Be useful• Be thankful
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Questions?