media august 2007 2008download.101com.com/pub/spo/files/sec2008mediakit.pdf · to set up, and the...

n Suppliersn End Usersn IT Decision Makersn International

The Complete Marketplace

Media Planner

2008

www.secprodonline.com

The Integrated Product Newsmagazine for Security Professionals


IP Speed DomeVandal-resistantUSAG’s eSCORT™ line of mini, IP (optional),vandal-resistant, PTZ cameras are designed tooffer independent preset controls, which are easyto configure for various distance and illuminationsettings. When in motion, Vector Driving pro-vides 1100th-degree accuracy at each preset location.

Micro-Step technology provides crystal-clear motion at .05 degrees/secwhen zoomed in. The aluminum die casting enclosure and polycarbon-ate dome are built to withstand rugged environments. United SecurityAssociates Group.Circle 350 on card, or respond at www.secprodonline.com.

Spotlight . . . . . .76IP video system pro-tects at-risk children atNew York schoolEmergency Communication . . . . .40

Schools are setting the grounds for effectivecampus-wide emergency mass notificationBy Samuel Shanes

In this issue…

Display SystemFull security monitoringCBC’s Public Display System isdesigned to give the user fullsecurity monitoring, as well asextended visibility for a compa-ny’s marketing message. It’s easyto set up, and the built-in cardreader displays multimedia pre-sentations in a variety of formats,such as JPEG slide shows orvideo. An integrated 3- to 9-mil-limeter AI varifocal high-resolu-tion color camera displaysimages using PIR when detectedby the passive IR sensor. CBC(America) Corp.Circle 354 on card, or respondat www.secprodonline.com.

SoftwareFor business analyticsMarch Networks’ business analytics software deliversthe intelligence retailers require to combat shrink,address risk and improve overall store performance.The powerful LP Data Mining software applications dynamically link andfilter data from sources, such as point-of-sale systems, to help retailersquickly identify and investigate suspicious transactions and trends.Integration with video surveillance, shipping, employee and other businesssystems enables further analysis and allows retailers to make decisionsbased on a clear view of their operations. March Networks.Circle 353 on card, or respond at www.secprodonline.com.

DVRs . . . . . . . . .72Understanding andevaluating new DVRtechnologiesBy Cynthia Freschi

Network CameraProgressive scanThe AXIS 211W is a wireless network cameradesigned for optimal flexibility, ease of installa-tion and secure communication. With its pro-gressive-scan sensor and advanced image pro-cessing, the AXIS 211W provides superiorimage quality and IPv6 support. Featuresinclude support for enterprise or personal Wi-Fi-protected access for wireless communication,HTTPS encryption, IEEE 802, two-way audiofunctionality and a detection alarm at a configurable audio level. Axis.Circle 351 on card, or respond at www.secprodonline.com.

Electronic PadlocksHigh-securityCyberLock® brings electronic access con-trol and an audit trail to padlocks.Manufactured by Videx, the tough electron-ic padlocks are designed to performextremely well in harsh outdoor environ-ments. CyberLock padlocks cannot be

picked or bumped, and the keys cannot be duplicated. A record of open-ings is stored in both the padlock and the key, providing a detailed auditreport for management. Each user’s access can be restricted to selectpadlocks during specific days or times. Videx Inc.Circle 352 on card, or respond at www.secprodonline.com.

The Last Word . . . . . . . . . . . . . . . .132

Surveillance LineLatest compressiontechnologiesSCW offers a complete line of industrial-grade, high-performance PC-based digi-tal surveillance systems. The lineincludes analog, digital, hybrid or IP-based DVRs and NVRs. Usinghardware compression MPEG-4 or the latest H.264 technologies, eachsystem is designed to handle up to 64 channels of real-time playback andrecording with built-in RAID-based storage capacities up to 20Terabytes. Security Camera World.Circle 356 on card, or respond at www.secprodonline.com.

Integration UnitIncludes video, data and powerintegrationAltronix’s new Hubway Activ series

transmits video and RS-422/S485 data via active video baluns overUTP for more than 3,000 feet on a single CAT-5E/6 cable, plus power.Available in eight and 16 channels in a 1U rack-mount chassis with orwithout power, Hubway Activ takes advantage of new and existingstructured cable for easy installation and improved cost-efficiency. Aremote accessory module allows four cameras to be combined on a sin-gle cable and provides local power to eliminate voltage drop. Altronix.Circle 355 on card, or respond at www.secprodonline.com.

The Integrated Product Newsmagazine for Security Professionals SEPTEMBER 2007The Integrated Product Newsmagazine for Security Professionals SEPTEMBER 2007

0907_0c1_cover_v3.qxd 8/19/07 1:10 PM

Where Physical Security & IT Worlds Converge

August 2007

CHANGINGCHANNELS

August 2007 Supplement to Security Products

SurprisedStorageByHi-res video poseschallenges for IT 12

Convergence writes new rule for distributors 18

OPEN BUTSECUREOne high-school’s lessons with IP Video 24

PLUSBiometrics at Heathrow Airport 8

WELCOME…s3DATA SECURITY…s4

PHYSICAL SECURITY…s9CONSULTANTS/EVENTS…s16PRODUCT LISTING…s20

SECURINGTHE CAMPUS

A SPECIAL SUPPLEMENT TO AND

Critical infrastructure organiza-tions, including airports, sea-ports, energy manufacturing facil-ities and telecommunications net-

works, are essential to functioning societiesand economies. The role of these facilities ininternational commerce makes security a toppriority. But given the complex and often geo-graphically dispersed nature of facilities andassets, critical infrastructure security oftenpresents a daunting challenge.

Widespread geographic perimeters canencompass open waterways, rail yards,indoor and outdoor facilities and roadwaysystems that fall under the jurisdiction of

multiple law enforcement and securityorganizations. These factors make it difficultto efficiently and effectively monitor criticalinfrastructure environments and to generateactionable intelligence—information deliv-ered to the right people in time to make criti-cal decisions.

Critical infrastructure security man-agers are realizing the benefits of net-worked video solutions that improve securitymanagement in these complex environments.Features, including resilient systemdesign, integrated video analytics andintelligent video distribution, make net-worked video management a natural fit

in critical infrastructure environments.By working with vendors that provideend-to-end solutions and experiencedintegration partners, deploying andmanaging an enterprise-wide networkedvideo security solution can be cost-effec-tive and quick to yield strong results.

PROTECTING CARGOOne example of a critical infrastructureorganization that is successfully leveragingan end-to-end networked video solution isHong Kong Air Cargo Terminals Ltd.HACTL manages SuperTerminal 1, thelargest cargo handling facility, which is

located at Hong Kong InternationalAirport—the world’s busiest airport in termsof international cargo. Occupying more than328,000 square meters, SuperTerminal 1 hasthe capacity to handle 3.5 million tons of aircargo per year for more than 70 internation-al carriers. In excess of 1,700 cargo handlerswork within the $1 billion facility, movingapproximately 70 percent of the cargo andgoods going into or out of China. HACTLneeded a comprehensive networked videomanagement solution that would secure thegoods, assets and people that comprisethis vital link in China’s economic back-bone.

60 JULY 2007 | SECURITY PRODUCTS

Critical Infrastructure Security

THE

Cargo terminal ditches analog-based system for newer networked video solution

By Mariann McDonagh

TURNING POINT

★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★★

Your Integrated Media SolutionSecurity Products is the leading industry media brand for the global security

marketplace. Our print, digital, event, custom media and research products

integrate coverage for both physical and IT security as these functions are

in the process of convergence. The Security Products brand is your best

integrated media platform serving the product and new technology needs

of the entire security product buying team — suppliers and end users.

This makes Security Products the smartest marketing partner for today’s

security product and service marketers.

Table of ContentsOne Rapidly Growing, Dynamic Marketplace 1One Comprehensive Print Magazine 2The Best-Read Security Publication 3Network-Centric Security 4The CPM Group 5Special Sections and Selection Guide Supplements 6Webinars 7Ad Sizes 8Digital Ad Specs 9Editorial Calendar 2008 10Advertising Agreement and Insertion Regulations 12Display Advertising Rates 13A Dynamic Platform of Online Marketing Opportunities 14Online Pricing 15e-newsletters 16Targeted Custom Media Programs Designed for Your Unique Marketing Needs 18More Opportunities 19Security Products: Your Best Marketing Partner 20

2008 Media Planner • Security Products

secprodonline.com � n

The global market for private security products and systems is forecast to advance 8.0 percent annually through 2010, reaching $85 billion.***

Suppliers + End Users + IT Decision Makers + International = The Complete Marketplace**

SuppliersMore than 30,000* suppliers, installers, distributors, consultants and manufacturing rep firms subscribe to Security Products magazine. These are companies who are buying, selling and installing security products and services.

End UsersSecurity Products reaches more than 39,000* end users in industrial, retail, institutional and government sectors. These security professionals turn to Security Products for practical information on products and new technology.

IT Decision Makers**In 2008, each issue of Security Products will be made available to more key IT decision makers. These are the most important IT managers who are making the decisions regarding security convergence.

International** In addition to our print version of Security Products, international security professionals can now get copies of each issue via our new digital format. More security products marketers are looking to some of the most lucrative international markets such as Mexico, Europe, China and Canada.

One Rapidly Growing, Dynamic Marketplace

Suppliers of Security Products and Systems*Security Installing Dealer/Security Installing Dealer with Central Station Service/Security Service Installation Firm/Systems Integrators 23,671 Security Product Distributor 2,715Security Consultants 2,916Manufacturer’s Rep Firm 1,341 TOTAL 30,643End Users of Security Products and Systems* Industrial or Manufacturing Companies 15,586Retailing Companies and Service Companies (Financial, Utilities, Builders, Transportation) 8,908Institutional Facilities (Health Care, Education, Lodging, Entertainment, Sports) 4,527Government/Military 10,436 TOTAL 39,457

GRAND TOTAL 70,100

Suppliers

IT Decision Makers

International

End Users

THE COMPLETE MARKETPLACE

Security Products is a member of BPA, Worldwide. To review Security Products’ current BPA Statement online, visit the BPA Web site at www.bpaww.com, in the Security Category of the Business Magazine Section.

*BPA Worldwide June 2007**Publisher’s Own Data

***Freedonia Group, Inc.

n � Print • E-Media • Events • Direct Marketing • Custom Publishing • Research

Security Products • The Integrated Product Newsmagazine for Security Professionals

One Comprehensive Print Magazine

Circulation/ReachBy partnering with Security Products, you have made the best choice to reach the most potential buyers in the security industry. Delivering Buyers and Specifiers Across

all Functions and Segments of Security Decision Making***

Security Products reaches more than 70,000* security professionals, many of whom make buying decisions for both physical and IT security products and services. Plus, each issue is digitally transmitted to more than 6,500*** international security professionals.

Subscribers Who Recommend, Select or Buy Products*

CCTV Equipment/Video Systems & Surveillance 27,000Access Control 25,630Sensors/Detectors 22,155Intrusion Alarm & Monitoring 21,742Fire & Safety Protection 21,197Batteries/Power Supplies 19,680 Outdoor/Perimeter Protection 19,424Digital Video Recorders (DVR) 17,495Control Panels/Annunciators 17,463Training 17,188Card Reader Systems 15,667 Computer Alarm Software/Software 15,455 Emergency Response Products/Services 15,430 Integrated Systems 15,333Communication Equipment 14,459Identification Products/ID Badges/Smart Cards 13,790Security Consultants 10,457Cable/Telephone Services 9,455Biometrics 8,721Home Automation/Sound Equipment/Theatre 8,476 Security Guard Services 8,271Supplies & Dealer Services 8,014IT/Network Security 7,862

* BPA Worldwide June 2007 Circulation Statement** Baxter Research, June 2007 Ad Readership Study

***Publisher’s Own Data

Security Products is the marketing partner that you can depend on to help generate leads and increase sales. Published 12x per year, each issue reaches the largest number of suppliers and end users. Our integrated approach offers your company endless opportunities to put your message in front of your best customers and prospects.

Security professionals turn first to Security Products for new products, new technology and practical information regarding the integration of these products into the new convergent security systems.**

Security Products is the only integrated product magazine reaching the entire security market. In fact, from the October 2006 issue thru the September 2007 issue, more than 1,000 products have been displayed on the printed pages of Security Products magazine, plus many more via our e-newsletters and Web sites. Security Products is the one invaluable resource for security professionals who have the ultimate buying responsibility for security products and services.***

Unfortunately, security breachesare not uncommon in today’sworld. Internet viruses, datatampering and information theft

top the list of nightmares IT departmentsface worldwide. And finding the latest andgreatest security software may be only halfthe successful solution to protecting corpo-rate assets.

According to Lenny Goodman, director

of desktop management at Baptist MemorialHealth Care Corp. in Memphis, Tenn.,employee behavior must be addressed andadopted as part of an overall security philos-ophy before security technology can becomeeffective.

“Twenty years ago, an endpoint was adumb terminal attached to a mainframe,”Goodman said. “The only thing you coulduse it for was a business-related application,

and e-mail was only for internal communica-tion. Misuse of corporate resources was lim-ited to sending your bills through the corpo-rate mailroom or making personal long-dis-tance calls. If you wanted to steal confiden-tial company information, you’d have to fig-ure out a way to hide a huge, three-ringbinder.

“Point being, theft was conspicuous. Youdidn’t need policy—visibility of the behaviorwas the deterrent. That’s no longer the case.”

FACING FACTSGoodman said today’s security breacheshave forced many security professionals toacknowledge naiveté regarding staffbehavior.

“The Internet changed everything,”Goodman said. “We granted people accessto e-mail, asked them to use the Internet for

business-related research, and the next thingwe know, we’re being forced to write poli-cies addressing many different kinds ofinappropriate Web sites and constraints onwhat should or should not be in an e-mail. Ineffect, corporations are trying to put thetechnology cat back in the bag.”

Unfortunately, the cat is putting up quitea fight. While managers and humanresources departments are scrambling toplay catch-up, technology continues toevolve.

“While we weren’t looking, Intel,Microsoft and other manufacturers wereputting together USB. You no longer needa screwdriver, an open slot and a driverdisk to alter your PC,” Goodman said.“You can significantly modify the func-tionality of your machine, particularly formalicious purposes, using a device smaller

42 JUNE 2007 | SECURITY PRODUCTS

PICTURE

Hospital Security

Employee behavior should belooked at when forming

security philosophyBy Susan Callahan

BIGTHE



One Book, One Buy

Today’s security products marketers are faced with requirements to deliver measurable ROI from their marketing investments. At the same time, the need to reach the complete marketplace of an ever expanding set of decision makers is a priority.

Security Products is the one choice for security products marketers to efficiently and effectively reach security products decision makers. • An extensive portfolio of print and online products• Comprehensive coverage of physical

and IT security products and issues that matter the most to security products decision makers

• Reach the complete marketplace — suppliers, end-users, IT, international

• The largest circulation of any security publication

• Multiple buying responsibilities for security products and services

• “E-Response Lead Service” providing additional leads on a more timely basis

• The best read security publication• The only product focused tabloid

magazine in the market• Dedicated and devoted subscribers

We make it easy—one book, one buy! That makes Security Products your one choice to reach your best prospects and customers.

The Best-Read Security Publication

According to the Baxter Research June 2007 AdView Report, Security Products is read by more security professionals than any other magazine in the market!

Security Products experiences a 1.9 pass-along among our 70,000* subscribers, meaning that a combined average total of 133,000 professionals see each issue!**

Of those surveyed** 69% said they regularly read Security Products.28% said they regularly read Security.26% said they regularly read Security Management.21% said they regularly read Security Dealer.20% said they regularly read Security Systems News.

Dedicated and Devoted Subscribers**Security Products has loyal subscribers who depend on the publication for integrated coverage of new products and practical solutions for security professionals. In fact, the June 2007 Baxter Adview Report found that:69% of subscribers read the publication regularly (3 out of 4 issues)

From the October 2006 issue through the September 2007 issue, Security Products has averaged a whopping 83 new products per issue, making it the magazine of choice when it comes to new product and new technology information!

Industry Breakout *n Suppliers — 30,643n End Users — 39,457

* BPA Worldwide June 2007 Circulation Statement** Baxter Research, June 2007 Ad Readership Study

Suppliers43.7%

End Users56.3%



Network-Centric Security

Network-Centric Security 2008 Editorial Calendar

February (Ad close: 12/28, Materials: 1/4)• Video and IT Integration• Trends in Channel Partnering• RFID in Security

April (Ad close: 2/28, Materials: 3/4)• Business Continuity and Contingency

Planning• Incident Detection and Management• Remote Surveillance, Monitoring and

Access Control

June (Ad close: 4/29, Materials: 5/2)• Security and Building Systems Integration• Networked Health Care Security• Using Wireless Technology and Networks

August (Ad close: 6/27, Materials: 7/2)• Biometrics and other ID Technology• Government Security Integration:

The New Rules• IP Video Management and Storage

October (Ad close: 8/28, Materials: 9/3)• Enterprise Risk Management• Web and IP-based Mass Notification

Systems• Urban Security Networks

December (Ad close: 10/28, Materials: 11/11)• Designing Open Standards-Based Systems• Access Management and Control• IP Video

For show coverage &/or distribution, see Editorial Calendar on pages 10-11.

As security systems become more network-centric, integrators, end users, installers, contractors and IT professionals are turning to Network-Centric Security, a bimonthly supplement to Security Products. Network-Centric Security provides buyers with knowledge and expertise to navigate this shift, improving their professional, and in the case of installers and distributors, their competitive positions. Network-Centric Security covers security as users now see it—as a strategic business process. The timely publication reaches more than 50,000* professionals in the banking, retail, industrial, gaming, educational, and public market segments.

Network-Centric Security is the media sponsor for the 2008 IPUserGroup IP-in-Action LIVE events.

For more information go to secprodonline.com.

Rates 1X 3X 6xFull page $6,200 $5,900 $5,3001/2 page $4,420 $4,120 $3,530

Special positions 10% premium. All prices quoted gross. Rates include 4-color.

*Publisher’s Own Data

Where Physical Security & IT Worlds Converge

August 2007

CHANGINGCHANNELS

August 2007 Supplement to Security Products

SurprisedStorageByHi-res video poseschallenges for IT 12

Convergence writes new rule for distributors 18

OPEN BUTSECUREOne high-school’s lessons with IP Video 24

PLUSBiometrics at Heathrow Airport 8



The CPM Group

The CPM Group has provided the business continuity professionals (BCP) market with more than 12 years of continuous service. Security Products added the CPM Group to its array of products in 2007.

CPM integrates the online, conferencing, and list rental mediums to provide advertisers with direct access to the decision makers in the business continuity marketplace. Each of these outlets was created with a single purpose: to help companies sell their products and services, while providing a maximum return on investment. As the leader in Global Business Continuity, the CPM Group directly targets your primary customers and pros-pects. Relevant and topical content online and at our conferences ensures reader interest, retention, and response.

CPM-Global Assurance e-newsletterCPM-Global Assurance is the one resource that offers it all: analysis, best practices, advice and the contingency planning news. This monthly e-newsletter provides you with in-depth articles authored by the industry’s best, case studies, white papers, Q&As, national and international news and product and service offerings.

Global Assurance e-news (Published monthly; each page is 8 1/2 x 11.) 1x 6x 12xPage Ad $1,200 $950 $8001/2 page Ad $800 $650 $500

CPM OnlineWith its newly redesigned Web site, www.ContingencyPlanning.com averages more than 79,000* page views from more than 24,000* unique visitors per month (Average for months 01/07 - 09/07). With our robust online community and extensive knowledge base, ContingencyPlanning.com provides advertisers with an opportunity to communicate directly with targeted sales prospects. We have many Web-based marketing products, such as e-newsletter sponsorships, e-blasts, Webinars, blogs, case studies and white papers, that allow you to target specific industry sectors with laser-like focus while providing an integrated online advertising solution.

CPM online (monthly)728x90 $800160x180 $400120x60 $350160x600 $600468x60 $600336x280 $750Text Links $200

CPM Industry Insider The CPM Industry Insider is a great way to stay abreast of the important issues making industry headlines. This monthly e-newsletter offers a quick read of the most important news stories of the month.

CPM Insider e-news (Published monthly)Top Banner 468x60 $600Middle Banner 468x60 $500Bottom Banner 468x60 $400


CPM Conferences

In addition to business continuity, the CPM Conference and Exhibition’s broad reach includes emergency management, security, business resiliency and IT disaster recovery. CPM has identified a new paradigm: Today’s BC professional must understand the strategic value of business continuity, emergency management, and security. By adding more coverage for emergency management and security, CPM bridges the gap among these similar fields and enlarges the scope of targeted attendees. The government, banking and finance, retail, education, insurance, industrial and utilities segments also are covered.

Interactive conference sessions, expanded workshops, an innovative exhibit hall, and effective networking events make the CPM Conference and Exhibition a valuable resource for all BC professionals. Two conferences—CPM West in the spring and CPM East in the fall—cover all your needs. For complete information visit www.ContingencyPlanningExpo.com.



FIRE - WARNING AND DETECTION – This new section will appear in the March and July issues. Suppliers who provide fire and smoke detection products and warning systems will be highlighted in a Fire Protection focused editorial environment that will provide readers with solutions to their fire protection challenges.

Selection Guide SupplementsContact your Media Consultant for advertising rates and specifications.

NETWORK-CENTRIC SECURITy –This 6x publication provides exclusive editorial on the integration of physical security and IT. Each edition includes news, updates, features and new technology. Plus, each edition targets selected end-users, dealers, integrators and IT decision makers and features show-related coverage!

MONITORING – Planned for 3x in 2008, this special publication will provide dealers and integrators with the latest industry news, updates, products and services.

Monitoring advertisers also can sponsor the publication. Each edition will include bonus circulation at an industry trade show. Scheduled issue dates are January, May and August.

SCHOOL SECURITy – Published in July and October, this targeted supplement offers advertisers the perfect venue to reach decision makers responsible for school security.

Bonus distribution at the Campus Technology Conference and Florida Educational Technol-ogy Conference.

GAMING SECURITy – Published with the November issue, this targeted selection guide will reach both professionals who are responsible for casino security and suppliers who sell to the gaming industry. Advertisers will receive bonus circulation at the 2008 Global Gaming Expo in Las Vegas.

CASE STUDIES – This special reference pub-lication will feature recent case studies from security product companies. Each profiled company will receive a full-page ad placed adjacent to their full-page case study. Security professionals will receive this publication with the September issue of Security Products. There will be bonus circulation at the 2008 ASIS International Conference in Atlanta.

LOCKS, HARDWARE AND DOOR ENTRy – Locks, Hardware and Door Entry will be published twice in 2008; once in March in conjunction with ISC West, and then again in September, in conjunction with ASIS International, where we will highlight mature and emerging markets by focusing on door opening solutions that fit the rapidly growing global market.

Special Sections and Selection Guide Supplements

Security Products provides the most com-prehensive, targeted coverage of some of the hottest areas of the security marketplace. These special emphasis forums are the ideal medium for security product marketers wanting to reach their best prospects.

Special Sections HOMELAND SECURITy – Published in every issue of Security Products magazine, this section focuses on the issues of homeland protection and urban area security. Advertisers who are marketing urban security or homeland protection products and services can include their messages in this specially focused section reaching key security decision makers in government and highly populated areas.

THE INTEGRATED HOME – Security products suppliers and integrators are quickly realizing this hot area for product and revenue growth. This section is seen by dealers and integra-tors who cater to the residential custom electronic market. Security marketers can take advantage of this targeted section with an advertisement or sponsorship.

Grow or die. That’s been a busi-ness mantra since the beginningof time. And ever since then,companies have been looking for

ways to grow the bottom line. There are twoways to do this: Find and sell to new cus-tomers, an expensive and risky process, orimprove the profitability of your existing cus-tomer base.

For security dealers, one of the best andfastest ways to improve profitability of eachcustomer is to expand into whole-home inte-gration solutions. Think about it: You or yourreps are already in the home. Homeowners orproperty managers know the business.You’ve delivered before and are alreadyfamiliar with the basic, low-voltage skeletonin the home. You’re already tying electricalsystems together to improve the customer’slife. Consider the following scenarios:

■ You install a security system in a home,and you notice a substantial entertain-ing area and Florida room, completewith a barbecue area, extra seating anda pool. Since you’ll be installing low-voltage cabling anyway, you could also

install a Niles Intellicontrol ICS distrib-uted audio system—pocketing a fewextra dollars.

■ You work in the Northeast. Heatingoil costs are going up. Customers arenot poor, but nevertheless, sensitiveto energy costs. You can show themhow to reduce greenhouse emissionsand lower their energy bill at thesame time through “greening” thehome—installing a zoned HVACsystem to more closely control whatareas of the house they heat and coolduring the winter and summermonths.

■ You’re surveying an establishedhome for an estimate for a securityinstallation, and you notice the clientstill has an old-fashioned CRT tele-vision set in the living room and aseparate stereo system. You ask theprospect if they ever plan to upgradeto a high-definition TV. When theclient says yes, you can set them upfor a whole-home theater system, inaddition to the security system.

In each case, the additional systems, serv-ices and installations can add thousands ofdollars to the total job value. Your crews staybusy. You spend less time prospecting andmore time selling. The bottom line is integra-tors make more money.

“It’s all low-voltage,” said Hal Jimenes,sales manager for First Trust Alarm, analarm and security contractor in Hollister,Calif., who began doing intercom, home the-ater and central vac integration six years ago.“We got in the business because of thepotential to capitalize on multiple lines ofinstallation.”

BUYING BOOMYou can’t fight demographics. Babyboomers, born between 1946 and 1964,have dominated consumer goods since birth.In the 1950s, they drove demand for plasticdiapers. In the 1960s, they discovered theBeatles and Rolling Stones. They droveVolkswagen Bugs in the 70s and becameyuppies in the 80s. By the 1990s, they werethe key homeownership demographic. Atevery stage of their lives, by sheer force of

numbers, they remade American culture andcreated entire industries. And many hometechnology professionals see them remak-ing the remodeling, home entertainment andhome integration worlds today.

“The party is definitely not over,” said JoePiccirilli, executive vice president of AVAD,a distributor of home integration products,who works with security dealers to expandtheir businesses into home entertainment.

The evidence? The U.S. Census Bureauestimates that the country’s population of 45to 64 year olds in America will nearly dou-ble by 2010, climbing from 43 million to 80million. At that point, the group will havegrown from 19 percent of the total U.S. pop-ulation to 26 percent.

Piccirilli also notes a recent HarvardUniversity study finding baby boomers havegenerated more than 50 percent of all homeimprovement spending in the last decade.Furthermore, baby boomers are less likelyto attempt to take on projects themselvescompared to generation X homeowners(those born between 1965 and 1974) andecho boomers (those born after 1975).

The Integrated Home

84 JUNE 2007 | SECURITY PRODUCTS

Host of opportunitiesexist for security

dealers looking intowhole-home integration

By Coleen Sterns

THE NEW WORLD

0607_084-088_F_TIH_NewWorld.qxd 5/16/07 3:29 PM 4

WELCOME…s3DATA SECURITY…s4

PHYSICAL SECURITY…s9CONSULTANTS/EVENTS…s16PRODUCT LISTING…s20

SECURINGTHE CAMPUS

A SPECIAL SUPPLEMENT TO AND



Webinar 101The unique presentation of a Webinar forum allows clients to deliver information and engage participants in a timely, cost effective manner. Whether at home, or on the road, participants can view presentations through their Web browsers while simultaneously listening to the audio. Discussions can take place in real time and your audience of security buyers are encouraged to interact with presenters in an open dialogue.

Sponsorship $10,000 net (Basic Package) • Registration development and collection • Comprehensive event promotion • E-blasts to our 50,000* targeted Security Products e-news subscribers • Reminder e-mails prior to Webinar • E-newsletter sponsorships (includes 150 X 150 image, linking URL and up to 80 words of

promotional text) • 30-day Webinar registration link on secprodonline.com’s home page • Creation of custom-designed user interface • Audio delivery and presentation coordination • Optional real-time polling and Q&A during the presentation • Post-event participant data and complete contact info • Three-month online archiving for on-demand use

For more information on how to schedule or develop a Webinar to meet your marketing needs, please contact your Security Products Media Consultant.

Budget constraints and increasingly hectic work schedules can often prohibit today’s security decision makers from physically attending seminars, conferences and exposi-tions. Instead, it is important that today’s security product and service vendors seek innovative and cost effective ways to dis-seminate information and engage prospects and clients in a timely manner to spotlight new technologies, product launches, strategic partnerships and more.

That’s why Security Products magazine and Web site offer a turnkey Webinar solution that allows security products marketers to tap into our expertise and expansive market reach and drive valuable customer leads.

Webinars

Customized Web Presentations

Ad Sizes Effective April 2008

Trim Size: 10 1/4" x 12 1/4" Bleed Size: 10 1/2" x 12 1/2"

Ad Size Bleed Size live Size

n 2 Page Spread 20 3/4" x 12 1/2" 19 1/2 x 11 1/4"

n 2 Page Junior Spread n/a 14 3/4" x 9"

n 1⁄2 Page Horizontal Spread n/a 19 1/2" x 5 1/2"

n Full 1/2" x 12 1/2" 9 1/4" x 11 1/4"

n 2⁄3 Page, Vertical n/a 6" x 11 1/4"

n Junior Page n/a 6 7/8" x 9"

n 1⁄2 Page Horizontal n/a 9 1/4" x 5 1/2"

n 1⁄2 Page Vertical n/a 4 1/2" x 11 1/4"

n 1⁄3 Page Vertical n/a 2 7⁄8" x 11 1/4"

n 1⁄3 Page Square n/a 6" x 5 1/2"

n 1⁄4 Page Vertical n/a 4 1/2" x 5 1/2"

All bleed dimensions include 1/8" bleed for trim. For bleed ads, please keep live copy 1/4" from trim and crop marks. CMYK, 4-color process printing only. For PMS ink color availability, contact your Sales Representative.

1/2 Jr.

Vert.

Print•E-Media•Events•DirectMarketing•CustomPublishing•Research


secprodonline.com



The following specifications are for the purpose of controlling the quality of magazine printing on high-speed web presses. All requirements are based on Specifications for Web Offset Publications (SWOP). Any deviation from these specifications may result in less desirable printed results.

MEDIA SHIPPING (not including pre-printed inserts)Digital files should be provided on the following media: Macintosh formatted 100MB or 250MB Zip or CD-ROM. Please label media with the magazine name, issue date and advertiser name. Include a laser of the media directory with all contents. Ads requiring work to be done by the Publisher will incur an additional charge. Media and advertising materials are kept by the Publisher for one year then destroyed. Return material requests must be made in writing and are shipped C.O.D.Send Materials To:Security Products Attn: Production Coordinator9121 Oakdale Avenue, Suite 101Chatsworth, CA 91311Phone: 818-734-1520 x233 Fax: 818-734-1528Email: [email protected] Media, files and proofs should be securely packed and shipped. Contents of the package should be identified on the outside as to publication date and type of material contained within. Please include the magazine name and issue date on all packages.

FILE FORMATWe support files generated by Adobe Acrobat using the 1105Media Print Driver and 1105Media Job Option Settings for Distiller, with specifications as listed below. Download printer driver & distiller settings from our Web site at:http://www.1105media.com/services/DigitalAdRes.aspx In order to generate printable PDFs, it is important that the native file (QuarkXPress, Adobe InDesign or Pagemaker) is prepared accordingly.Preparing native files for printable PDFs:• Multiple pages need to be submitted as single page files• Set bleeds 1/8” beyond trim• All images/scans must be in CMYK mode, 300 dpi resolution• Use Postscript (Type 1) fonts only. No True Type, Windows/PC or custom fonts

accepted unless converted to outlines.• DO NOT use stylized fonts• Embed all fonts• Rules should be .25 point or thicker• All elements must be placed at 100% size• Avoid rotation and cropping of images in layout program• Do not nest EPS files in other EPS files• Four-color solids should not exceed SWOP density of 280%Preparing a PDF file (Preferred format):• Use 1105Media PPD Print Driver

• Use 1105Media Job Option Settings for Distiller• Set crop marks with a 12 point offset• PDF file needs to be 1 inch larger than trim size of magazine and include

crop marksPreparing an EPS file (Optional alternative format):• EPS file formats from Adobe Illustrator, Adobe Photoshop or Macromedia

Freehand must be a high resolution CMYK EPS file, layers flattened with fonts converted to outlines or paths.

PROOFSProvide two digital color proofs at 100% size, created from the supplied digital file, on a contract-quality, digital halftone proofing system in accordance with SWOP web coated standards (AGFA Pressmatch, Kodak Approval, DuPont Waterproof, etc.). Laser or inkjet proofs are not considered accurate in color and are supplied for content confirmation only. If supplied, the Publisher is not responsible for color variances between the digital file and final color reproduction.IMPORTANT NOTE: If proofs are not supplied, the Publisher reserves the right to have them made at the Advertiser’s expense, and make-goods due to reproduction quality will not be honored.

FTP FILE AND UPLOAD INFORMATIONName your files with the magazine name, issue date and project name. All uploads should be followed by either a confirmation phone call or e-mail message to your Production Coordinator to verify the file has been sent. It is important that the uploaded file is placed in the designated /1105 external/production/Security_Products/ directory for expedient access.

Host: ftp://ads.1105media.com/ To Upload with FTP Client (Fetch, Transmit, CyberDuck, etc.)User ID: 1105user Password: 1105passPublication DirectoriesHost: ftp://[email protected]/ To Upload with Internet Explorer 6 (or earlier version)Password: 1105passPublication Directories

DIGITAL ADvERTISING RESOURCES1105Media Media Kits and Ad Specificationshttp://www.1105media.com/services/DigitalAdRes.aspxDigital Distribution of Advertising for Publications (DDAP)http://www.ddap.orgSpecifications Web Offset Publications (SWOP)http://www.swop.org http://www.swop.org/certification.htmlAdobe Acrobathttp://www.adobe.com/products/acrobat/main.html

Digital Ad Specs

n �0 Print • E-Media • Events • Direct Marketing • Custom Publishing • Research


Issue Features Problem Solvers Highlight Spotlight

JANUARy Utility SecurityAirport SecuritySchool Security

Biometrics ID Cards

Correctional Facility Security Banking Security

IP Video/Analytics

FEBRUARy Employee Safety (Fire) Residential SecurityIT Security

LocksSecurity Software

Fire and Emergency Response

DVRsDistribution Lists

MARCH Casino Security, Biometrics, Remote Monitoring, IP Video Surveillance, Border Security

Cameras, Access Control, Urban Area Security Products, Safes, Shredders/Vaults

Retail SecurityRFIDSystems Integrators

Airport Security Cargo Security

APRIL Perimeter SecurityFire/Life SafetyGovernment Building Security IT Security

Emergency Prepared- ness and ResponseFire/Warning Systems

CamerasSchool Security

CCTVDistribution Lists

MAy Multi-Campus Facility SecurityBanking Security Fire SafetyBusiness Continuity

SIA ShowcaseControl Panels

Access Control Arena/Venue Security

Hospital Security

JUNE Wireless Communications Access ControlHospital Security

Asset Tracking/RFIDMetal/Explosive Detectors

Building Automation International SecurityDistribution Lists

JULy IT Security Transportation Security Thermal Imaging

Access Control International Pavillion

Airport Security Verified ResponseDVRs

AUGUST Biometrics/IdentificationSmart CardsIP SurveillancePerimeter Security

CCTV Components Emergency Communications

Hospital SecurityFire Warning Systems

CamerasDistribution Lists

SEPTEMBER Multi-Campus Facility Security; Airport Security; Maritime Security; EmergencyCommunication; IT SecuritySecurity Industry Roundtable

Wireless DevicesCameras

Courthouse Security Monument SecuritySystems Integrators

CCTVIdentity Management Products

OCTOBER Multi-National Facility SecurityWireless TechnologyRemote Monitoring Corporate Information Security

Motion DetectorsControl Panels

Cargo Security School Security

DVRsBusiness ContinuityDistribution Lists

NOvEMBER Business Continuity/Disaster Recovery Asset ManagementCasino SecuritySecurity Products Award Winners

DVRs/NVRsInstallation Hardware

Retail SecuritySchool Security

Access Control

DECEMBER ANNUAL BUyER’S GUIDE ISSUEIT SecurityFacility Security

Readers’ Choice Utility Security Event Security

Cameras

Editorial Calendar 2008

Ad close: 11/29/07Materials: 12/4/07













secprodonline.com �� n

Award Winning EditorialSecurity Products magazine is a four-time winner for Design and Editorial Excellence as presented by the American Society of Business Press Editors.

Special Sections Supplements Show Coverage • Advertiser Bonus

Homeland Security:Government Purchasing Procedures

Monitoring Florida Educational Technology Conference (FETC),Orlando, Jan. 22-25

Ad Readership Study

Homeland Security: ID CredentialingThe Integrated Home:Installation/AV Security


Industrial Fire, Safety and Security Expo, Houston, Feb. 6-8; IP-in-Action LIVE, Orlando, Feb. 12

Company Profile for Jr. page and larger advertisers who advertise in both the January and February issues

Homeland Security:Transportation SecurityFire - Warning and Detection

Locks, Hardware and Door Entry

Electronic House Expo, Orlando, March 11-15; Redmond Tech Mentor Conference, Orlando, March 31-April 4; FOSE, Washington, D.C., April 1-3; ISC West, Las Vegas, April 2-4

ISC West Product Showcase

Homeland Security: TerrorismThe Integrated Home:AV Technology


RSA, San Francisco, Apr. 7-11; GOVSEC, Wash., D.C., Apr. 23-24; Continuity Insights, New Orleans, May 5-6; IP-in-Action LIVE, Wash., D.C., May 12; IFSEC, Birmingham, UK, May 12-15

Ad Readership Study

Homeland Security:Port Security

Monitoring PSA, St. Charles, IL, May 5-9; CTST, Orlando, May 13-15; CPM West, Las Vegas, May 20-22; Beijing Int. Ex. (CIPATE), China; NFPA, Las Vegas, June 2-6

Jr. page or larger advertisers receive a FREE Web site showcase

Homeland Security: Security

Critical Infrastructure

The Integrated Home: Fire

Controls/ Smoke Detectors


ASSE, Las Vegas, June 9-12; NRF, Orlando, June 23-25; Electronic Security Expo, Nashville, June 25-27; International Assoc. for Healthcare Security & Safety, Vancouver, B.C., June 29-July 2

Company Profile for Jr. page and larger advertisers who advertise in both the May and June issues

Homeland Security:Utility SecurityFire - Warning and Detection

Campus Security AFSE, Miami Beach, July 29-31; Campus Technology Conference, Boston, July 28-31

Ad Readership Study

Homeland Security:Natural DisastersThe Integrated Home:Home Theater Trends

Network-Centric SecurityMonitoring

Midwest Security and Police Expo, Rosemont, IL, Aug. 12-13; IP-in-Action LIVE, Chicago, Aug. 12; CEDIA, Denver, Sept. 3-7; Las Americas Security Show, Mexico City, Sept. 9-11

Jr. page or larger advertisers receive a FREE Web site showcase

Homeland Security:Border Security

Case StudiesLocks, Hardware and Door Entry

ASIS International, Atlanta, Sept. 15-18National Safety Council Expo, Anaheim, Sept. 22-24

ASIS Product Showcase

Homeland Security: Securing

Government Infrastructures

The Integrated Home:

Lighting Controls

Network-Centric SecuritySchool Security

FL Ed Tech Conf, San Jose, Oct. 13-17; Security Canada, Toronto, Oct. 21-23; ISC East, New York, Oct. 28-29; CPM East; EH Expo, Long Beach, Nov. 4-7; IP-in-Action LIVE, San Francisco, Nov. 18

ISC East Product Showcase

Homeland Security:Fire and Emergency Response

Gaming Security Global Gaming Expo, Las Vegas, Nov. 18-20; Campus Technology Fall Conference, San Fransico, December

Ad Readership Study

Homeland Security:Border ProtectionThe Integrated Home:Perimeter Security


Most 2009 Security Industry Trade Shows including - ISC West, ISC East and ASIS

Jr. page or larger advertisers in the October, November and December issues receive one FREE Jr. page ad in the 2009 Buyer’s Guide and one FREE Company Profile

DEC.

NO

v.

OCT.

SE

P.

AUG.

JU

L.

JUN.

M

Ay

APR.

M

AR.

FEB.

JA

N.

&/or Bonus Distribution

n �� Print • E-Media • Events • Direct Marketing • Custom Publishing • Research


A. Advertising is subject to acceptance by the publisher as to character, layout, text and content. The publisher reserves the right to reject or cancel advertising that is not in keeping with the publication’s standards.

B. Advertisers and advertising agencies assume all liability for all content (including text, illustrations, representation, copyright, etc.) of advertisements printed and also assume total responsibility for any claims arising therefrom against the publisher.

C. Advertisements are accepted upon the representation that advertis-ers have all the rights necessary to publish the contents thereof. Advertisements must be factual, not misleading and should not misrepresent any competing product or service or make an unfair, incomplete comparison.

D. Any attempt to simulate the publication’s format is not permitted, and the publisher reserves the right to place the word “advertise-ment” with any copy that in the publisher’s opinion resembles editorial material.

E. Conditions, other than rates, are subject to change by the publisher without notice.

F. Positioning of advertisements is at the discretion of the publisher unless agreed to in writing by the publisher.

G. The publisher shall have no liability for errors or omissions in key numbers, reader inquiry numbers or advertisers’ index.

H. Advertisements not received by space closing date will not be entitled to revisions or approval by the advertiser or its agency.

I. Cancellations or changes in orders may not be made by the advertiser or its agency after closing date.

J. The advertiser is liable for any costs (design fees, setups, additions or alterations to advertisements, logos, color, film, reprints, etc.) incurred in the preparation of its advertisement.

K. All insertion orders are accepted subject to the provisions of the current rate card. Proposals or requests for advertisements based on reciprocal dealings will not be accepted. The publisher’s suppli-ers, resellers or sales agents are cautioned that solicitation by the publisher’s agents on any agents on any other basis is unauthor-ized.

L. Cancellation of space reservations for any reason will result in a short-rate based on past and subsequent insertions to reflect actual space used at the earned frequency rate.

M. The publisher shall not be liable for any costs or damages if it fails to publish an advertisement.

N. The publisher shall have the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher.

O. No conditions other than those set forth in this rate card shall be binding on the publisher unless specifically agreed to in writing.

P. The publisher is not liable for delays in delivery or nondelivery in the event of act of God, action of governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes (whether legal or illegal), labor or material shortage, transportation interruption of any kind, work slowdown or any condition beyond the control of the publisher affecting production or delivery in any manner.

Q. Advertisers agree that the publisher has no obligation to maintain the confidentiality of submitted material until the publication date, and although the publisher may, at the advertiser’s request, adopt procedures to restrict dissemination of submitted material to lesson risk of disclosure, the publisher has no liability for its failure to do so.

R. As used in this section titled “General conditions,” the term “publisher” shall refer to 1105 Media, Inc.

S. Governing law, attorney’s fees: This agreement shall be governed by the laws of the state of California. Any controversy or claim arising out of or relating to this agreement or the breach thereof will be settled by binding arbitration, which shall be conducted in accordance with the rules of the American Arbitration Association. There shall be one arbitrator in any such proceeding. Judgment upon the award rendered by the arbitrator may be entered in any court having jurisdiction thereof. The place of arbitration shall be Los Angeles County, CA. Should either party commence arbitration to enforce or interpret this agreement, the arbitrator shall have the discretion to award the prevailing party reasonable attorney fee.

Advertising Agreement and Insertion Regulations

Display Advertising Rates

Black & White 1X 3X 6X 9X 12X 18X 24X 36X 48X

2 Page Spread $15,271 $14,516 $13,952 $13,610 $13,300 $12,544 $11,851 $11,137 $10,469

2 Page Junior Spread $12,317 $11,752 $11,230 $10,914 $10,676 $10,076 $9,522 $8,948 $8,409

1/2 Page Horizontal Spread $10,359 $9,884 $9,455 $9,203 $8,960 $8,485 $8,012 $7,546 $7,088

Full Page $8,435 $8,021 $7,706 $7,519 $7,343 $6,929 $6,552 $6,163 $5,791

2/3 Page, Vertical $7,469 $7,098 $6,791 $6,598 $6,449 $6,085 $5,755 $5,413 $5,083

Junior Page $6,790 $6,453 $6,174 $5,998 $5,863 $5,532 $5,232 $4,921 $4,621

1/2 Page, Horizontal or Vertical $5,755 $5,491 $5,253 $5,113 $4,978 $4,714 $4,451 $4,192 $3,938

1/3 Page, Vertical or Square $3,922 $3,746 $3,607 $3,534 $3,457 $3,265 $3,131 $2,991 $2,861

1/4 Page, Vertical $3,389 $3,204 $3,060 $2,999 $2,938 $2,767 $2,623 $2,466 $2,323

Color Charges 4 Color

2 Page Spread $3,079

2 Page Junior Spread $3,079

1/2 Page Horizontal Spread $2,400

Full Page $1,925

2/3 Page, Vertical $1,925

Junior Page $1,925

1/2 Page, Horizontal or Vertical $1,925

1/3 Page, Vertical or Square $957

1/4 Page Vertical $957

Company Profile $1,682

Web Site Showcase $854

Effective April 2008


Print•E-Media•Events•DirectMarketing•CustomPublishing•Researchsecprodonline.com



A Dynamic Platform of Online Marketing Opportunities

Security Products offers an array of dynamic, online programs that deliver measurable marketing results. Our interactive offerings provide ideal forums for generating leads, driving traffic to your Web site and positioning your brand as a market leader.

www.secprodonline.comThe Essential Online Resource for Smart Security Product MarketersSecurity Products reaches industry professionals at their desktops daily. Our secprodonline.com Web site, our weekly and monthly targeted e-newsletters and our custom lead generating webinar programs offer online opportunities that can connect you to security product decision makers in the global security market!

This comprehensive Web site offers information and tools that secu-rity product decision makers can use to achieve the best results.

*WebTrends August 2007

Hot Topics These separate, “microsites” covering Access Control/Identity Manage-ment, Business Continuity, Convergence, CCTV, Dealers and Integrators, Fire Protection/Life Safety, Government, Guard Services, Homeland/Urban Area, IT/Corporate Info, Integrated Home, International and Monitoring offer options for the savvy online marketer to target their best prospects. • Daily breaking news • Industry associations • Current and past Security Products magazine issues • Searchable archives • Features and columns • Product updates and technology news • Industry research • Vendor catalogs • White paper library • Industry events • Webinars • Blogs • Industry directory • Case studies

Large Loyal Audience*Monthly Page Views - 127,000Monthly Visitors- 43,000Average Visit Length - 11 minutes



Banners 728x90 Leaderboard – 4 sponsors Print advertiser rate: $1,200 net/monthStandard rate: $1,500 net/month

468x60 Banner – 4 sponsors (Middle and Bottom home page only) Print advertiser rate: $800 net/monthStandard rate: $1,050 net/month

160x600 Skyscraper – 4 sponsors Print advertiser rate: $900 net/monthStandard rate: $1,200 net/month

336x280 Box Unit – 4 sponsors Print advertiser rate: $1,000 net/monthStandard rate: $1,300 net/month

120x60 Small Button Left Hand Column – 1 sponsor per position Print advertiser rate: $850 net/monthStandard rate: $1,000 net/month

160x120 Button Right Hand Column – 2 sponsors Print advertiser rate: $600 net/monthStandard rate: $750 net/month

Homepage New Products - 100x100 image, 50-60 words text, URL Print advertiser rate: $750 net/monthStandard rate: $850 net/month

Special Sections Sponsored Text Links Print advertiser rate: $250 net/monthStandard rate: $300 net/month

336x280 Embedded Targeted Ad - Banner on specific targeted story Print advertiser rate: $1,500 net/monthStandard rate: $1,900 net/month

Hot Topic Area Sponsorship - Sole Sponsorship, 468x60 on Topic Main Page Print advertiser rate: $1,000 net/monthStandard rate: $1,300 net/month

Exclusive Product Category Sponsorship Includes linkable “Sponsored by” on main page, 468x60 at top of Specific Category page, and first product listing, 200x200 image and linkable URL Print advertiser rate: $500 net/monthStandard rate: $700 net/month

White Paper Hosting Listing includes: white paper title, company name, brief abstract, and link to white paper .Print advertiser rate: $700 net/month or $1,000 net/yearStandard rate: $900 net/month or $1,200 net/year

Vendor Catalog Listing Listing includes: company name (linked), 60-80 word description, 130x170 catalog cover image Print advertiser rate: $800 net/monthStandard rate: $950 net/month

Webinars $10,000 net (Basic Package)

Online Pricing



e-newsletters

In the rapidly changing security product technology market, buyers can’t afford to miss a headline. That’s why thousands of security products decision makers subscribe to each of the Security Products Group e-newsletters. Covering the hottest topics in the industry and targeting the high growth areas of security purchasing, these timely, effective e-mail vehicles deliver your message directly to the inboxes of security professionals, dealers, integrators and IT managers who drive today’s converging security market.

Sign up for 6 months or more and get a 10% discount.

Security Products e-newsDelivered twice weekly, this newslet-ter is sent to more than 50,000* potential security buyers. Each issue provides essential industry news and product information to these important decision makers.

Rates Per Issue468x60 Banner $950 (2 positions)160x600 Skyscraper $750 (1 position)New Product Spot $800 (4 positions)Sponsored Text Link $250 (3 positions)Custom Single Issue Exclusive Sponsorship $2,450

Dealer Strategies e-newsThis business solutions newsletter is sent to more than 10,000* security systems integrators, installers and dealers. Delivered twice per month, each issue features business solutions, sales and market-ing tips, installation tips, manufacturer new product and technology updates, dealer opportunities and hot market niches, plus much more.

Rates Per Issue468x60 Banner $700 (1 position)160x120 Button $550 (1 position)160x600 Skyscraper $650 (1 position)New Product Spot $600 (3 positions)Sponsored Text Link $250 (3 positions)Custom Single Issue Exclusive Sponsorship $1,550

Identity Management Products e-newsTargeting 27,000* security profes-sionals and corporate IT managers, once per month, this e-news focuses on topics such as smart cards, biometrics, access control systems, network security, ID cards and corporate information security.

Rates Per Issue468x60 Banner $800 (1 position)160x120 Button $650 (1 position)160x600 Skyscraper $650 (1 position)New Product Spot $700 (1position)Sponsored Text Link $200 (1 position)Custom Single Issue Exclusive Sponsorship $2,050

Urban Area Security e-newsThis targeted e-news reaches more than 10,000* security, safety and environmental control professionals located in the 100 most populated areas of the United States. These are the areas targeted by the Department of Homeland Security to receive $765 million in direct funding for high threat urban areas. Each issue is delivered once per month to these key decision makers in such highly populated locations as schools, hospitals, banks, government locations, retail, and industrial and utilities facilities.

Rates Per Issue468x60 Banner $750 (1 position)120x60 Button $600 (1 position)New Product Spot $650 (1 position)Sponsored Text Link $200 (1 position)Custom Single Issue Exclusive Sponsorship $1,800

* Publisher’s Own Data



Network-Centric Security e-news As security systems become more network-centric, integrators, end users, installers, contractors and IT professionals are turning to this informative e-newsletter for knowl-edge and expertise. Reach 30,000* buyers, including 10,000* IT professionals, twice a month.

Rates Per Issue468x60 Banner $800 (1 position)160x120 Button $650 (2 positions)New Product Spot $700 (3 positions)Sponsored Text Link $250 (3 positions)Custom Single Issue Exclusive Sponsorship $2,050

Campus and K-12 School Security e-newsThese monthly newsletters will be sent to security decision makers at both K-12 and higher education campuses and dealers and integra-tors who sell to the school facility market.

Co-produced with our sister publications T.H.E. Journal and Campus Technology, each edition will focus on both physical and digital security issues and related industry and product news and updates.

Rates Per IssueCampus Security:728x90 Banner $2,300 (2 positions)336x280 Banner $2,300 (1 position)Product Ad $1,500 (4 positions)K-12 School Security:728x90 Banner $2,500 (2 positions)336x280 Banner $2,500 (1 position)Product Ad $1,500 (4 positions)

Security Products 2008 Show Updates e-newsletterTarget your Trade Show Dollars!Security Products Magazine can help your company market your presence at the top industry tradeshows, increasing awareness, driving more traffic to your booth, and supplying leads to you after the show!

Each Show Updates e-newsletter will be delivered to 50,000* or more security professionals before, during and after the show.

The editors of Security Products will be offering daily updates as to the happenings around the show as well as their insights and observations regarding the “buzz” at the show.

Target these shows by securing your position in one or all of the fol-lowing Show Updates e-newsletters: ISC WEST • ISC EAST • ASIS

LIMITED SPACE AVAILABLE — Each newsletter is limited to 5 spon-sors. Each sponsor will receive a selected ad size and location based on availability and preference. Each e-newsletter will be delivered approximately two weeks before the show, one week before the show, two days of the show and one week after the show, giving your message maximum exposure. Ad Sizes and Rates (Per Show)Page 1 — Top Banner — 468x60 $2,850Left Hand Box — 125x161 $2,600Large Right Hand Box — 215x261 $3,950Page 2 —Left Hand Box — 125x120 $1,600Right Hand Box — 215x120 $2,100BONUS: Each sponsor gets a product announcement with photo on one of the delivery dates. The largest ad sponsor gets first choice of day ofnew product announcement delivery. Single Issue “Exclusive” Sponsorship $10,000

Contact your Media Sales Consultant for more information and a list of additional shows that may be added!




Targeted Custom Media Program Designed for Your Unique Marketing Needs

Custom Media is a rapidly growing and robust marketing communications strategy. It offers a dedicated environment in which marketers can manage and control editorial content and deliver strategic messaging that shapes the perceptions and buying behavior of prospects and customers.

Custom Media includes a wide array of print, online and event product offerings which are uniquely tailored to meet clients’ specific marketing needs and objectives. The customized approach allows clients to create strategic, high-impact marketing tools that promote brand leadership and delivers compelling content to a targeted audience.

CUSTOM MEDIA: An Integral Component of High Impact Marketing Campaigns

Custom Media OfferingsSecurity Products Media Group provides marketers with a comprehensive portfolio of cost-effec-tive custom media programs to enhance their integrated marketing strategies. Our staff works closely with clients to produce dynamic, customized products that reach and impact targeted decision makers.

Print ProductsContent-Based Inserts, Supplements and White Papers (single and multi-sponsor projects.)Marketers can communicate targeted strategic messaging to security buyers on their market position, industry partnerships, agency implementations, government contracts, products, technologies and solutions within content-based custom inserts, supplements and white papers.

Magazines and CatalogsSecurity Products custom media team can help marketers create topic specific or multi-faceted corporate magazines, as well as solutions catalogs, for distribution to our qualified circulation of 70,000** subscribers.

Template-Based Print Series (Contact Your Media Consultant for Rates and Specifications)Security Products offers several new template-based custom media products that allow market-ers to reinforce their position of security market leadership.

Format Options -One Page w/one page of custom editorial -Two Pages w/two pages of custom editorial -Four Pages w/four pages of custom editorialEach Template-Based Custom Insert is available on a monthly basis, one per issue- so each is an exclusive opportunity per issue. Contact your Security Products Media Consultant for rates and specs to reserve your exclusive placement. (Online components are available for all template-based custom media product offerings.)

**BPA Worldwide June 2007 Circulation Statement

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor

invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse mo-lestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril del-enit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea

commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulpu-tate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent lupta-tum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincid-unt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.

At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam

voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est

Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadip-scing elitr, At accusam aliquyam diam diam dolore dolores duo eirmod eos erat, et nonumy sed tempor et et invid-unt justo labore Stet clita ea et guber-gren, kasd magna no rebum. sanctus sea sed takimata ut vero voluptua. est Lorem ipsum dolor sit amet. Lorem ip-sum dolor sit amet, consetetur sadipsc-

ing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.

Consetetur sadip-scing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam volup-tua. At vero eos

et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. sStet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit

Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna

aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. Stet clita kasd gubergren, no sea taki-mata sanctus est Lorem ipsum dolor sit amet.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel il-lum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam non-ummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent lup-

tatum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat.

Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis.

At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est

Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, At accusam aliquyam diam diam dolore dolores duo eirmod eos erat, et nonumy sed tempor et et invidunt justo labore Stet clita ea et gubergren, kasd mag-na no rebum. sanctus sea sed takimata ut vero voluptua. est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.

Lorem ipsum dolor sit amet, consete-tur sadipscing elitr,

sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua.

At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et do-lore magna aliquyam erat, sed diam voluptua. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet.

Duis autem vel eum iriure dolor in hendrerit in vulpu-tate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum

zzril delenit augue duis do-lore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat.

Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate ve-lit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dig-nissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet dom-ing id quod mazim plac-erat facer possim assum. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo con-sequat.Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie

consequat, vel illum dolore eu feugiat nulla facilisis.

At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est

Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, At accusam aliquyam diam diam dolore dolores duo eirmod eos erat, et nonumy

sed tempor et et invidunt justo labore Stet clita ea et gubergren, kasd magna no rebum. sanctus sea sed ta-kimata ut vero voluptua. est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat.

Consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. sStet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem



E-ProductsSecurity Products offers clients an extensive array of custom online vehicles including person-alized microsites, HTML and PDF postings, single sponsored e-newsletters and audio/visual programs. Our custom media team will work hand-in-hand with clients to develop unique, made-to-order online solutions that generate leads and deliver results.

Events and SeminarsFrom program development to attendee acquisition, Security Products’ event team will work with you to create a customized program that reinforces brand leadership, facilitates an envi-ronment for networking and delivers targeted customer leads. So whether it is a sponsored panel at an industry event or tradeshow, roundtable discussion, an executive forum for buyers and sellers or an industry road show, we can help you develop a successful, informative and educational event designed for security professionals.

Ad Readership Studies Security Products offers ad readership studies for all 1/2 page or larger advertisers in our Janu-ary, April, July and November issues. These comprehensive studies measure the effectiveness of your ad creative and the impact your marketing program is having on our audience.

Custom ResearchSecurity Products media group provides a wide range of research opportunities for advertisers interested in brand awareness studies, category specific research, client specific research, or security industry buying plans and trends. Our desire is to provide market information that is accurate and timely so that you can design the most effective integrated program to reach your best prospects. Ask your media consultant about custom research opportunities. Online and traditional formats are available.

2009 Annual Buyer’s GuideThe Security Products 2009 Annual Buyer’s Guide is the security industry’s resource for year-round product and service purchasing decisions. Published in December of 2008, listings include company names, services provided, contact info, and can also include bold listings and logos.

List RentalsThe Security Products and CPM Group subscriber mailing lists are available for rental. To view our datacards, please visit www.meritdirect.com/1105. For more information, please contact MeritDirect, Attn: Elizabeth Jackson, 847-492-1350, ext. 18, [email protected].

Online Industry Directorywww.securityproductsindustrydirectory.comThe Security Products Online Industry Direc-tory is a leading online resource for suppliers and end users of security products and systems. The Industry Directory is the security industry’s online yellow pages, consisting of categories such as access control, sensors, detectors, intrusion alarms and monitoring, perimeter protection, control panels, DVR, computer alarm software, card readers, ID badges, Smart Cards, biometrics and network security. For more information or to place a listing, call MediaBrains at 1-866-627-2467.

Classified AdvertisingBig things come in small packages. So whether you are looking to recruit the best in the business or you want to buy or sell products and services, Security Products magazine’s print and online classified ads are designed to increase your response rate.

GENERAL (Boxed Display) rates per scheduleSize 1x 3x 6x 12x1 inch $239 $672 $1,279 $2,3032 inch $485 $1,354 $2,559 $4,6063 inch $725 $2,020 $3,914 $6,9084 inch $965 $2,691 $5,212 $9,210Color Charges: $75 Each Color (Additional)

HOT SPOTS (33⁄8 w x 31⁄8 h) rates per issue 1x 3x 6x 12xB&W $986 $959 $933 $9074-color $1,365 $1,242 $1,220 $1,173

More Opportunities

n �0 Print • E-Media • Events • Direct Marketing • Custom Publishing • Research


Security Products is committed to delivering the best coverage of both physical and IT secu-rity products and issues for our subscribers. We also continue to innovate and invest in our integrated media platform to provide security product and service vendors with the smartest, most cost effective solutions for reaching and impacting security product buyers and decision makers.

With an expanded portfolio of product offerings, Security Products now provides more options for advertisers to deliver strategic marketing messages across multiple platforms, throughout the year. That makes Security Products an even better marketing partner for 2008 and beyond.

Drive security product sales and reinforce your position of market leadership in print, online and face to face with Security Prod-ucts—the best marketing partner for today’s savviest security product vendors.

Security Products: Your Best Marketing Partner


IP Speed DomeVandal-resistantUSAG’s eSCORT™ line of mini, IP (optional),vandal-resistant, PTZ cameras are designed tooffer independent preset controls, which are easyto configure for various distance and illuminationsettings. When in motion, Vector Driving pro-vides 1100th-degree accuracy at each preset location.

Micro-Step technology provides crystal-clear motion at .05 degrees/secwhen zoomed in. The aluminum die casting enclosure and polycarbon-ate dome are built to withstand rugged environments. United SecurityAssociates Group.Circle 350 on card, or respond at www.secprodonline.com.

Spotlight . . . . . .76IP video system pro-tects at-risk children atNew York schoolEmergency Communication . . . . .40

Schools are setting the grounds for effectivecampus-wide emergency mass notificationBy Samuel Shanes

In this issue…

Display SystemFull security monitoringCBC’s Public Display System isdesigned to give the user fullsecurity monitoring, as well asextended visibility for a compa-ny’s marketing message. It’s easyto set up, and the built-in cardreader displays multimedia pre-sentations in a variety of formats,such as JPEG slide shows orvideo. An integrated 3- to 9-mil-limeter AI varifocal high-resolu-tion color camera displaysimages using PIR when detectedby the passive IR sensor. CBC(America) Corp.Circle 354 on card, or respondat www.secprodonline.com.

SoftwareFor business analyticsMarch Networks’ business analytics software deliversthe intelligence retailers require to combat shrink,address risk and improve overall store performance.The powerful LP Data Mining software applications dynamically link andfilter data from sources, such as point-of-sale systems, to help retailersquickly identify and investigate suspicious transactions and trends.Integration with video surveillance, shipping, employee and other businesssystems enables further analysis and allows retailers to make decisionsbased on a clear view of their operations. March Networks.Circle 353 on card, or respond at www.secprodonline.com.

DVRs . . . . . . . . .72Understanding andevaluating new DVRtechnologiesBy Cynthia Freschi

Network CameraProgressive scanThe AXIS 211W is a wireless network cameradesigned for optimal flexibility, ease of installa-tion and secure communication. With its pro-gressive-scan sensor and advanced image pro-cessing, the AXIS 211W provides superiorimage quality and IPv6 support. Featuresinclude support for enterprise or personal Wi-Fi-protected access for wireless communication,HTTPS encryption, IEEE 802, two-way audiofunctionality and a detection alarm at a configurable audio level. Axis.Circle 351 on card, or respond at www.secprodonline.com.

Electronic PadlocksHigh-securityCyberLock® brings electronic access con-trol and an audit trail to padlocks.Manufactured by Videx, the tough electron-ic padlocks are designed to performextremely well in harsh outdoor environ-ments. CyberLock padlocks cannot be

picked or bumped, and the keys cannot be duplicated. A record of open-ings is stored in both the padlock and the key, providing a detailed auditreport for management. Each user’s access can be restricted to selectpadlocks during specific days or times. Videx Inc.Circle 352 on card, or respond at www.secprodonline.com.

The Last Word . . . . . . . . . . . . . . . .132

Surveillance LineLatest compressiontechnologiesSCW offers a complete line of industrial-grade, high-performance PC-based digi-tal surveillance systems. The lineincludes analog, digital, hybrid or IP-based DVRs and NVRs. Usinghardware compression MPEG-4 or the latest H.264 technologies, eachsystem is designed to handle up to 64 channels of real-time playback andrecording with built-in RAID-based storage capacities up to 20Terabytes. Security Camera World.Circle 356 on card, or respond at www.secprodonline.com.

Integration UnitIncludes video, data and powerintegrationAltronix’s new Hubway Activ series

transmits video and RS-422/S485 data via active video baluns overUTP for more than 3,000 feet on a single CAT-5E/6 cable, plus power.Available in eight and 16 channels in a 1U rack-mount chassis with orwithout power, Hubway Activ takes advantage of new and existingstructured cable for easy installation and improved cost-efficiency. Aremote accessory module allows four cameras to be combined on a sin-gle cable and provides local power to eliminate voltage drop. Altronix.Circle 355 on card, or respond at www.secprodonline.com.

The Integrated Product Newsmagazine for Security Professionals SEPTEMBER 2007The Integrated Product Newsmagazine for Security Professionals SEPTEMBER 2007

0907_0c1_cover_v3.qxd 8/19/07 1:10 PM Page 1

“ I use the information to research and stay ahead of the competition and to stay on top of technology. If there is something new, I get additional information from the manufacturer, to learn more. If the security trends are moving in a specific area and in a specific demo-graphic, I use this information in sales reports to our executive staff.” — Brian Gordon, international sales manager, Doorking.

“ Security Products magazine is a valuable tool for me. The articles help me understand the processes involved in establishing the security systems desired and required, such as CCTV systems, intrusion alarms, mass notification systems for evacuations or warnings, and access control and using the appropriate medium for our facilities.” — Ralph Anderson, director of campus security, Bellevue Baptist Church, Cordova, Tenn.

“ Your newsmagazine provides a great source of reference. First, your articles help keep me updated on security around the country and what the latest trends are. Second, you provide tools of the trade in security, including cameras, keys and other options useable to help in providing a security facility.” — James L. Davis, manager of training and security, Carleton Life Support Systems, Davenport, Iowa.

“ Security Products magazine is the security industry’s go to publication for information on new technologies and products. It has successfully filled a very specific niche in the market for information on the trends and applications that are redefining the security industry with well conceived and delivered editorial content.” — Vince Galdi, President, LRG Marketing Communications, Inc.

“ Security Products is useful in that it permits me to see new products and understand emerging issues, all in one package.” — Michael Haught, Security Chief Securitas, Mansfield, Ohio


n Targeting New Marketsn Reaching New Prospectsn Maximizing Ad Investments

www.1105media.com

media august 2007 2008download.101com.com/pub/spo/files/sec2008mediakit.pdf · to set up, and the...

Documents