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FOUNDATION• Sound & Music 1

• Communication 2

• Built Environment 3

• Business 4

• Information Technology 5

• Design 6

DIPLOMAFaculty of Design Innovation

• Graphic Design Technology 7

• Product Design 8

• Graphic Design 9

• Digital Photography 10

Faculty of Multimedia Creativity• Games Art 11

• Interactive & Multimedia Design 12

• Creative Multimedia 13

• Sound & Music Technology 14

• Animation & Multimedia Design 15

Faculty of Communication, Media & Broadcasting• Multimedia, Advertising & Broadcasting 16

• Broadcasting (Radio & TV) 17

• Mass Communication 18

Faculty of Architecture & the Built Environment• Civil Engineering 19

• Architectural Technology 20

• Interior Design 21

Faculty of Fashion & Lifestyle Creativity

• Fashion & Retail Design 22

• Fashion & Apparel Design 23

DEGREEFaculty of Design Innovation• Bachelor of Design (Hons) in Professional Design (Visual Communication) 24

Tableof ContentsAvailable in Kuala Lumpur

Available in Kuala Lumpur


Available in Kuala Lumpur & Borneo





Available in Borneo

Available in Borneo







Available in Borneo

Available in Borneo





Available in Borneo


• Bachelor of Design (Hons) in Transport Design 25

• Bachelor of Arts (Hons) in Industrial Design 26

• Bachelor of Arts (Hons)of Creative Imaging in

Digital Photography 27

Faculty of Multimedia Creativity• Bachelor of Arts (Hons) in Games Art Development 28

• Bachelor of Arts (Hons) in Creative Multimedia 29

• Bachelor of Arts (Hons) in Animation 30

• Bachelor of Arts (Hons) in Games Design 31

• Bachelor of Arts (Hons) in Mobile Media Production 32

Faculty of Communication, Media & Broadcasting• Bachelor of Arts (Hons) in Professional Communication 33

• Bachelor of Arts (Hons) in Broadcasting & Journalism ¸ 34

• Bachelor of Arts (Hons) in Digital Film & Television 35

• Bachelor of Arts (Hons) in Event Management 36

• Bachelor of Communication (Hons) in Digital Media 37

• Bachelor of Arts (Hons) Psychology with Communication 38

• Bachelor of Arts (Hons) Media Innovation & Globalization 39

Faculty of Architecture & The Built Environment

• Bachelor of Arts in Interior Architecture 40

• Bachelor of Arts (Hons) in Urban Planning & Design 41

• Bachelor of Arts (Hons) in Landscape Architecture 42

• Bachelor of Science (Hons) of Facilities Management 43

• Bachelor of Science (Hons) of Construction Management 44

• Bachelor of Science (Architectural Studies) 45

• Bachelor of Civil Engineering 46

• Bachelor of Architecture 47

Faculty of Fashion & Lifestyle Creativity

• Bachelor of Arts (Hons) in Fashion & Retailing 49

Faculty of Business Management & Globalisation

• Bachelor of Business Administration (Hons) 50

• Bachelor of Business (Hons) in Marketing 51

• Bachelor of Business (Hons) in International Business 52

• Bachelor of Business (Hons) in Entrepreneurship 53

• Bachelor of Business (Hons) in Accounting 54






























• Bachelor of Business (Hons) in Human Resource Management 55

• Bachelor of Public Management (Hons) 56

• Bachelor of Arts (Hons) in Sports, Health & Fitness Management 57

• Bachelor of Business (Hons) in Hospitality Management 58

• Bachelor of Arts (Hons) in Tourism Management 59

• Bachelor of Arts (Hons) in Business & Quality Management 60

• Bachelor of Arts (Hons) inGlobal Business Communication 61

• Bachelor (Hons) in Islamic Banking and Finance 62

• Bachelor of Business (Hons) in Logistics Management 63

• Bachelor of Business (Hons) in Real Estate Finance 64

Faculty of Information & Communication Technology

• Bachelor of Computer Science (Hons) in Mobile Computing 65

• Bachelor of Science (Hons) in Games Technology 66

• Bachelor of Science (Hons) in Information Technology 67

• Bachelor of Science (Hons) in Business Information Technology 68

• Bachelor of Science (Hons) in Software Engineering with Multimedia 69

• Bachelor of Science (Hons) in Electronic Commerce 70

• Bachelor of Science (Hons) in Information & Communication Technology 71

• Bachelor of Science (Hons) in Technopreneurship 72

• Bachelor of Science (Hons) in Business Intelligence System 73

Faculty of Sound & Music Design Academy

• Bachelor (Hons) in Recording Arts 74

POSTGRADUATE• Postgraduate Diploma in Education 75

• Master of Communication 76

• Masterof Art in International ContemporaryArt &Design Practice 77

• Master of Business Administration in Business Innovation 78

• Master of Business Administration in Human Resource Management 79

• Master of Business Administration in Finance & Banking 80



























• Master of Business Administration in Leisure & Tourism Management 81

• Master of Business Administration in Sports Management 82

• Master of Business Administration in Multimedia Management 83

• Master of Business Administration in Communication & Public Relations 84

• Master of Business Administration in General Management 85

• Master of Business Administration in Project Management 86

• Master of Science in Software Management 87

• Master of Science in Software Engineering 88

• Master of Science in Computer Networking 89

• Master in Digital Film& Television 90

• Master of Project Management 91

• Doctor of Business Administration 92

• Doctor of Philosophy (PhD) Management 93

• Doctor of Philosophy (PhD)Creative Industries&Art Practice 94

• Doctor of Philosophy (PhD) Information System 95

LIMKOKWING EXECUTIVE LEADERSHIP COLLEGE3+0 Degrees (Curtin University)

• Bachelor of Arts (Design) 97

• Bachelor of Arts in Mass Communication 98

• Bachelor of Applied Science (Architectural Science) 99

• Bachelor of Arts (Hons) in Graphic & Web Design 100

• Bachelor of Arts (Hons) in Graphic Design 101

• Bachelor of Arts (Hons) in Interior Architecture • 4+0 Curtin 102

A levels

• A levels (Arts) 103



















Available in Borneo

Available in Borneo



JPT/BPP (U) 1000-801/36/Jld.7(28)

FOUNDATION

The Foundation in Sound & Music provides an in-depth preparation for a diverse range of careers in therecording industry.

Content covers professional studio production incomputer music production using industry standardsoftware and compositional work, as well as musicproduction for visual media. Media-based moduleswill explore web based applications and formats andstudio and music management through both aca-demic study and practical application.

You will study music production in recording studios;elements of composition and arrangement; the musicbusiness; web-based applications; creative music

sequencing; studio/music recording theory throughboth academic study and practical application.

At the University’s Sound & Music Design Academy,you have access to well-equipped facilities, with pro-fessional sound recording studios, analogue and digitalequipment, industry standard software and IT facili-ties, as well as editing and post production facilities.

Entry Requirement• Pass SPM with 5 credits including Mathematicand English; OR

• Any other equivalent qualifications recognized bythe Malaysian Government

Semester 1• Basic Recording• Audio Signal Flow• Intro to Analogue AudioWorkstations

• Human Hearing & Sound Foundation• Music Introduction 1• English for Music 1• Moral Studies/Islamic Studies

Semester 2• Advance Analogue RecordingApplication

• Microphones & Speakers• Ear Training 1• Keyboard Harmony 1 • Music Introduction 2• English for Music 2• Malaysian Studies

Semester 3• Digital Audio Workstation 1 • Midi Programming • Music Introduction 3• Keyboard Harmony 2 • Ear Training 2• Music Appreciation• Bahasa Malaysia

Programme structure

* Not applicable for international students

Career OpportunitiesThis programme can help you become a:• Music Producer• Music Composer• Music Arranger• Studio Engineer• Lyricist• Vocalist

• Mastering Engineer• Sound Designer• Foley Artist• Live Sound Engineer• Music Publisher• Artist & Repertoire• Voice Over Talent

*Mata Pelajaran Umum (MPU) subjects will be introduced from February 2014 onwards as part of government requirement.

1

Foundation inSound & Music

22

Foundation inCommunication FOUNDATIONJPT/BPP (KR11106)12/14

This one year programme is designed to lay a strongfoundation for students pursuing a degree in communi-cationand other related fields. Apart from fundamentalsin conceptual, analytical and critical skills, studentsare taught basic writing skills, computer skills, theoriesin communication, marketing, advertising, designand other expertise to prepare them for a smoothtransition into their degree programme.

The Limkokwing Foundation programme is specifi-cally designed for students to enter University imme-diately after high school. Equivalent to an STPM/Yr12/‘A’ Levels qualification, students will accessLimkokwing’s wide range of undergraduate pro-

grammes upon successful completion of theFoundation year.

Students who have completed a recognized STPM/Yr12/‘A’ Levels or equivalent higher certificate ordiploma programme with the required subjects andcredits may be exempted from the Foundationprogramme upon review of their past results orportfolio (where applicable).

Entry Requirement•Pass SPM /O Levels with 5 credits including Englishlanguage; OR


Where will it lead?Upon successful completion, graduates of theFoundation in Communication can enter one ofthe following degree programmes:• BA (Hons) in Professional Communication

• BA (Hons) in Digital Film & Television• BA (Hons) in Broadcasting & Journalism• BA (Hons) in Event Management• BA in Mass Communication (3+0)• Network of Partner Universities

Semester 1 • Advanced Business English• Human Communication• Information Technology• Introduction to Marketing• Introduction to Mass Media• Bahasa Kebangsaan A /B*

Semester 2• Business Communication• Introduction to Advertising• Introduction to Social Studies•Design Study• Media Appreciation• Malaysian Studies*

Semester 3• Professional Writing• Introduction to Management• Creative Studies• Intercultural Communication• Introduction to Multimedia• Moral / Islamic Studies*

Programme structure



3

Foundation inBuilt Environment

The Foundation programme provides the fundamentalknowledge and skills to those who aspire to beinvolved in the field of architecture and the built envi-ronment. It is a preparatory programme into the fieldof architecture and the built environment prior to con-tinuing the tertiary level leading to a degree qualifica-tion. The programme encompasses all aspects of cre-ative and critical thinking through design, theory andskill-based modules, understanding the historicalbackground of the built environment, mathematics,its applications and other related aspects. It also servesas a catalyst to opening a student’s mind in order toadapt to the new field of knowledge.

The Limkokwing Foundation programme is specifi-cally designed for students to enter University imme-diately after high school. Equivalent to an STPM/Yr12/‘A’ Levels qualification, students will accessLimkokwing’s wide range of undergraduate pro-

grammes upon successful completion of theFoundation year.The Foundation programme relies on intensiveEnglish training that is applied through commu-nication modules of the programme. Native Englishspeakers can spend more time on professional writing,reporting, creative writing, etc.Students who have completed a recognized STPM/Yr12 /A’ Levels or equivalent higher certificate ordiploma programme with the required subjects andcredits may be exempted from the Foundationprogramme upon review of their past results orportfolio (where applicable).

Entry Requirement•Pass SPM/SPMV/O Levels with 5 credits includingEnglish language; OR

• Any other equivalent qualifications recognized bythe Malaysian Government.

Semester 1 • Introduction to Design 1 • Drawing 1 • Foundation Mathematics 151 • Introduction to Built Environment

• Foundation English 151• Malaysian Studies*

Semester 2• Introduction to Design 2 • Drawing 2 • Measurements & Applications 152 • History & Cultural Studies 1• Foundation English 152• Bahasa Kebangsaan A /B*

Semester 3• Introduction to Design 3 • Drawing 3• History & Cultural Studies 2 • Building Technology & Concepts 2• Introduction to Project Management

• Moral/Islamic Studies*

Programme structure

Where will it lead?Upon successful completion, graduates of theFoundation in Built Environment can enter oneof the following degree programmes:• BA in Interior Architecture• BA (Hons) in Urban Planning & Design• BA (Hons) in Landscape Architecture

• BSc (Hons) in Facilities Management• BSc (Hons) of Construction Management• Bachelor of Architecture• BA (Hons) in Interior Design (3+0)• Bachelor of Applied Science in ArchitecturalScience (3+0)

• Bachelor of Science (Architectural Studies)• Transfer to selected partner University



JPT/BPP (KR10991)01/15

FOUNDATION

4

Foundation inBusinessJPT/BPP (KR11360) 03/15 (LUCT) / JPT/BPP (N/340/3/0003) 04/16 (LICT)

This programme has been specially designed toprepare school leavers for the technical and theo-retical modules of business. It is a one-year bridg-ing programme covering a range of subjects thatform the core competencies required to pursuea degree qualification in this industry.The Limkokwing Foundation programme is specifi-cally designed for students to enter University imme-diately after high school. Equivalent to an STPM/Yr12/‘A’ Levels qualification, students will accessLimkokwing’s wide range of undergraduate pro-grammes upon successful completion of theFoundation year.Every student of the Foundation programme willenter a stream related to their studies as they proceedto their degree programme. They won’t have to studysubjects not related to their planned career line. Keyfocus for all Foundation programmes is on develop-

ing skills in ICT, business and management skills.

The Foundation programme relies on intensiveEnglish training that is applied through commu-nication modules of the programme. Native Englishspeakers can spend more time on professional writing,reporting, creative writing, etc.

Students who have completed a recognized STPM/Yr12 /A’ Levels or equivalent higher certificate ordiploma programme with the required subjects andcredits may be exempted from the Foundationprogramme upon review of their past results.

Entry Requirement• Pass SPM with 5 credits including Mathematicand English; OR


Semester 1• Principles of Accounting• English • Introduction to InformationTechnology

• Mathematics 1• Introduction to Business• Bahasa Kebangsaan A /B*

Semester 2• English & Study Skills• Principles of Economics 1• Fundamental of Management• Introduction to Finance• Public Speaking• Moral / Islamic Studies*

Semester 3• English & Critical Thinking • Principles of Economics 2 • Introduction to Banking• Fundamental of Marketing • Malaysian Studies*• Principles of Law

Programme structure

Where will it lead?Upon successful completion, graduates of theFoundation in Business can enter one of the fol-lowing degree programmes:• Bachelor of Business Administration (Hons)• B Business (Hons) in Accounting• B Business (Hons) in Marketing• B Business (Hons) in International Business• B Business (Hons) in Entrepreneurship• BA (Hons) in Business & Quality Management

• BA (Hons) in Global Business Communication• BA (Hons) in Sports, Health & FitnessManagement

• B Business (Hons) in Tourism Management• Bachelar of Public Management (Hons) • B Sc (Hons) in Accounting and Finance (3+0)• BA (Hons) in Business Management (3+0)• BA (Hons) in Marketing (3+0)• BA (Hons) in Tourism Management (3+0)• BA (Hons) in International Management (3+0)• Transfer to selected partner University



FOUNDATION

KPT/JPS(KA8574) 01/13 (LUCT) / KPT/JPS (KA9554) 02/14 (LICT)

5

This programme is specially designed to prepare school leavers for the technical and theoreticalmodules of Information Technology. It is a one-year programme covering a range of subjects thatform the core competencies required to pursue adegree qualification in this industry.The Limkokwing Foundation programme is specifi-cally designed for students to enter University imme-diately after high school. Equivalent to an STPM/Year12/‘A’ Levels qualification, students will accessLimkokwing’s wide range of undergraduate Bachelor’sDegree programmes upon successful completion ofthe Foundation year.Every student of the Foundation programme will entera stream related to their studies as they proceed to theirdegree programme. They won’t have to study subjectsnot related to their planned career line. Key focus forall Foundation programmes is on developing skills inICT and creative skills.

Students will learn to use both computer hardwareand software. They will master computer technology

related to business applications for activities such aspresentations or writing reports as well as an under-standing of technical softwares for website design,graphic design, photo editing, publishing, multi-media etc.The Foundation programme relies on intensiveEnglish training that is applied through commu-nication modules of the programme. Native Englishspeakers can spend more time on professional writing,reporting, creative writing, etc.Students who have completed a recognized STPM/Year12 /A’ Levels or equivalent higher certificate ordiploma programme with the required subjects andcredits may be exempted from the Foundationprogramme upon review of their past results orportfolio (where applicable).

Entry Requirement• SPM with 5 credits in any subject includingMathematic ; OR


Semester 1 • Principles of Accounting• English• Introduction to InformationTechnology

• Mathematics I• Introduction to Business• Bahasa Kebangsaan A /B*

Semester 2• English & Study Skills• Principles of Economics 1• Fundamentals of Statistic • Fundamentals of InternetTechnology

• Principles of ProgrammingLogic & Design

• Moral / Islamic Studies*

Semester 3• English & Critical Thinking• Principles of Law• Mathematics II• Programming Fundamentals• Fundamentals of Multimedia• Malaysian Studies*

Programme structure

Where will it lead?Completion of the Foundation in InformationTechnology will provide successful students entry intothe first year of any degree programme, in the Facultyof Information Communication Technology.

• B Sc (Hons) in Business Information Technology • B Sc (Hons) in E-Commerce• B Sc (Hons) in Technopreneurship• B Sc (Hons) in Business Intelligence System • B Sc (Hons) in Games Technology

• B Sc (Hons) in Information Technology • B Comp Sc (Hons) in Mobile Computing• B Sc (Hons) in Software Engineering with Multimedia

• B Sc (Hons) in Information and Communication Technology

• B Sc (Hons) in Business Information Systems (3+0)• B Sc (Hons) in Computer Science (3+0)• B Sc (Hons) in Computing Gaming and Animation (3+0)

• Transfer to selected partner University


Foundation in InformationTechnology


FOUNDATION

KP/JPS (KR10922) 09/14(LUCT) / JPT/BPP (R/214/3/0012) 01/16(LICT)

6

Foundation inDesign

The Foundation in Design is a one-year programme,which provides the essential preparation for entryinto our Degree programmes in Art, Design andMultimedia. The programme emphasizes creativethinking, research and drawing skills. You willlearn how to visualise ideas using different media,whether it is drawing, photography or 3D prod-ucts. You will develop practical skills in two andthree dimensions, explore issues of space, structure,surface, texture, and colour. Progressively you willexperience and experiment across all areas of art anddesign and later concentrate on your chosen field.This programme is aimed at instilling in you:• The elements and principles of design• The skills and techniques of drawing• The creative thinking and problem solving techniques• The ability to carry out primary and secondary research• The ability to communicate ideas visually and orallyThis programme emphasizes the various skills,techniques and learning so that you will benefit inbeing a globally aware, mature and forward thinkingcreative individual.The Limkokwing Foundation programme is specifi-cally designed for students to enter University imme-diately after high school. Equivalent to an STPM/Yr12/‘A’ Levels qualification, students will accessLimkokwing’s wide range of undergraduate Bachelor’sDegree programmes upon successful completion ofthe Foundation year.However, it is compulsory for students enrollinginto a design or multimedia related programme to

undertake the Foundation programme unless theyhave a portfolio for assessment of prior learning,demonstrating their grasp of basic skills.Every student of the Foundation programme will entera stream related to their studies as they proceed totheir degree programme. Foundation subject arefixed subjects that student need to take except forMPW subject depending on their result. Key focusfor all Foundation programmes is on developingskills in ICT and creative skills. Students in foundation are not expose to this level oflearning but the fundamental (basic) level such asdesign studies for graphic design and they learn basiccomputer graphic covering illustrator and photoshop,not website or multimedia.The Foundation programme relies on intensiveEnglish training that is applied through commu-nication modules of the programme. Native Englishspeakers can spend more time on professional writing,reporting, creative writing, etc.Students who have completed a recognized STPM/Yr12 /A’ Levels or equivalent higher certificate orDiploma programme with the required subjects andcredits may be exempted from the Foundationprogramme upon review of their past results orportfolio (where applicable).

Entry Requirement• Pass SPM/O Levels with 5 credits including Englishlanguage and Arts; OR


Semester 1• Communication Studies • Creative Studies 1 • Design Fundamental • Drawing Fundamental• Analytical Drawing• Bahasa Kebangsaan A /B*

Semester 2• 2 Dimensional Design • Figure Drawing • Creative Technologies • Eastern Art • Colour Studies• Malaysian Studies *

Semester 3• Communication Studies 2 • Advance Colour Studies • Digital Photography • History of Art• Moral Studies/Islamic Studies*

Programme structure

Where will it lead?Completion of the Foundation in Design will providesuccessful students entry into the first year of anydegree programmes in the Faculty of DesignInnovation and Faculty of Multimedia Creativity:• B Des (Hons) in Professional Design• BA (Hons) in Industrial Design• BA (Hons) in Fashion & Retailing

• BA (Hons) in Brand Packaging Design• BA (Hons) in Animation• BA (Hons) in Creative Multimedia• Bachelor of Arts (Design) (3+0)• BA (Hons) in Graphic Design (3+0)• BA (Hons) in Graphic & Web Design (3+0)• Transfer to selected partner University



FOUNDATION

KPT/JPS(KR10222) 04/14

7

FACULTYOFDESIGN

INNOVATION

Diploma in GraphicDesignTechnology

YEAR 1Semester 1• Communication Studies 1• Creative Studies 1 • Analytical Drawing • Life Drawing 1• Design Studies 1• Moral / Islamic Studies*

Semester 2• Communication Studies 2

• Design Studies 2• Creative Studies 2

• History of Art• Life Drawing 2 • Photographic Studies 1 • Malaysian Studies

YEAR 2Semester 3• Communication Studies 3

• Design Studies 3 • Design History • Computer Graphics 1• Photography Studies 2

• Media Exploration• Bahasa Kebangsaan A /B*

Semester 4• Computer Graphics 2• Design Studies 4• Photography Studies 3• Sociology and Design• Illustration 1

YEAR 3Semester 5• Professional Studies • Major Project 1

• Advertising 1

• Photography 1

• Illustration 2

• Multimedia 1

Semester 6• Advertising 2• Photography 2• Illustration 3• Multimedia 2• Major Project 2• Industrial Placement

Programme structure

With new creative and innovative ways to commu-nicate an idea, product or service arise demand forgraphic designers in the design and advertisingindustry increases.

The Diploma in Graphic Design Technology pro-gramme is a comprehensive course designed towardsproviding the relevant skills in acquiring knowledge andresearch, and applying them to design solutions forindustry-related projects. Our graduates are versatile,industry savvy, multi-skilled, multi-tasking individualswho are trained to succeed in the exciting glamorousworld of advertising and graphic design.

Students are exposed to a wide range of graphicsand visual techniques. This broad exposure enablesstudents to specialise in a particular discipline in

Year 3 of the programme such as illustration, pho-tography, advertising and multimedia. On completionof Semester 5 they will have the added advantageof 8 weeks of internship training in the industryduring the semester break.

At the end of the programme, They will also beable to develop effective strategies for goal setting,time management and to execute design conceptsto a professional standard. They will be the newgeneration of highly skilled creative innovativeglobal workforce!

Entry Requirement• Pass SPM / SPMV/O Levels with 3 credits includingArt /Engineering Drawing; OR


Where will it lead?A Diploma in Graphic Design Technology will provideyou with a number of options, such as: • Advanced Standing into a related Limkokwing

University Degree programme.• Advanced Standing into a related 3+0 Curtin

Universiy or Anglia Ruskin University Degreeoffered at Limkokwing.

• Advanced Standing into an overseas Degree pro-gramme from our Partner Universities.

• Straight into industry.

Career Opportunities• Art Director

• Illustrator• Photographer• Desktop Publishing Specialist • Image Touch-up Designer • Advertising Manager • Graphic Designer • Packaging Designer• Communications Designer• Stationery Designer • Set Designer • Magazine or Newspaper Designer • Web Page Designer • Exhibition Designer• Event Production Manager



JPT/BPP(R/214/4/0006) 1/16FACULTY

OFDESIGNINNOVATION

8

The Diploma in Product Design is a programmethat develops student's capability in three-dimensionaldesign. We are surrounded by products - from thewatch on your wrist and the furniture in your houseto the car you drive. Product design also known asindustrial design, is a subject that allows you toconceptualise and design new consumer electronics -such as hand phones, audio and multimedia products -has created opportunities for designers who are ableto generate new, innovative and creative ideas thatcan successfully compare internationally.

A product designer gives form and function to aproduct. He gives a product an identity that cancommunicate to the customer and provide a specificfunction. Students will gain an understanding ofform and function, colour, market research andconsumer demand, new technology, material and

cultural studies. Students are exposed to a wide rangeof international projects ranging from electronicconsumer products, furniture, lighting to toy designand packaging. Students will learn to execute proj-ects in a professional manner from presentationsketches, research reports, visuals, computer gen-erated 3D model and actual prototypes.

Students will also learn the technical side of themanufacturing and materials in order to producepractical designs. We work with industry to givestudents practical exposure to 'live' projects andthey require skills and knowledge to enter into theglobal design network.

Entry Requirement• Pass SPM /OLevels with 3 credits; OR• Any other equivalent qualifications recognized bythe Malaysian Government

Diploma inProductDesign

Programme structureYEAR 1Semester 1 • Communication Studies 1• Creative Studies 1 • Design Studies 1• Analytical Drawing 1• Life Drawing 1• Moral / Islamic Studies

Semester 2• Art History• Drawing Studies

• Technical Drawing• Studio Project1• Model Making 1• Malaysian Studies

YEAR 2Semester 3 • Design History• Design Trend Studies• Computer Aided Design 1• Studio Project 2• Model Making 2

• Bahasa Kebangsaan A /B

Semester 4• Sociology & Design• Presentation Technique 1• Materials & Processes• Studio Project 3• Computer Rendering• Computer Aided Design 2

YEAR 3 Semester 5 • Design Research

• Presentation Technique 2

• Professional Studies

• Studio Project 4

• Computer Aided Design 3

Semester 6

• Studio Project 5A

• Manufacturing

Technology

• Studio Project 5B

Where will it lead?A Diploma in Product Design will provide you with anumber of options, such as: • Advanced Standing into a related Limkokwing


University Degree offered at Limkokwing.• Advanced Standing into an overseas Degree pro-

gramme from our Partner Universities.• Straight into industry.

Career Opportunities• Consumer Product Designer• Furniture Designer• Automotive Styling Designer• Toy Designer • CAD Designer • Jewellery Designer• Signage Designer• Set Designer • Exhibition Designer


KPT/JPT (KR6100) 07/15 (LICT)

9

The Diploma in Graphic Design programme iscommitted towards providing a comprehensivecourse that covers the basic skills in acquiringknowledge and research, and applying them todesign solutions for industry-related projects.

Graphic design is all around us - from books,magazines, illustrations, television commercials andbackdrops, company logos, brochures, stationery topackaging, signage, advertisements, web designsand CD-ROMs. The demand for graphic designerscontinues to grow as the communications industrydevelops new ways to communicate an idea,product or service.

Our diploma graduates are well versed in the graphicdesign and advertising industry. Students are multi-skilled, versatile and capable of multi-tasking and,therefore, make a smooth transition into industry.Students are exposed to a wide range of graphicsand visual techniques - drawing, illustration, desktop

publishing, photography and image manipulationand multimedia. This broad exposure enablesstudents to specialise in a particular discipline inYear 3 of the programme such as illustrations,photography, advertising and multimedia.

At the end of the programme, students will be able totranslate ideas into visual form. Their designs willembrace creativity, originality and technical compe-tence. They will be highly skilled and knowledgeablein the production of computer graphics, visualising,finished art and design. They will also be able todevelop effective strategies for goal setting, timemanagement and to execute design concepts to aprofessional standard.

Entry RequirementSPM with 3 credits including Art Subject or itsequivalent and pass the interview / drawing test orportfolio review for candidate who do not have ArtSubject.

Programme structureYEAR 1Semester 1 • Life Drawing 1• Creative Studies 1• Communication English 1 • Design Studies 1• Moral / Islamic Studies*

Semester 2• Life Drawing 2• Creative Studies 2

• Communication English 2• Design Studies 2 • Photographic Studies 1 • History of Art & Design 1 • Malaysian Studies*

YEAR 2Semester 3• Design Studies 3 • Computer Graphic 1 • History of Art & Design 2

• Illustration 1• Photography 2• Typography 1 • Bahasa Kebangsaan A /B*

Semester 4• Advertising 1 • Computer Graphic 2 • Sociology and Design • Illustration 2• Typography 2

YEAR 3

Semester 5

• Professional Studies

• Advertising 2

• Corporate Image/ Identity

• Final Project 1

Semester 6

• Practical Training

• Final Project 2

Where will it lead?A Diploma in Graphic Design will provide you with anumber of options, such as: • Entry into Year 2 of an ARU Graphic Design programme,Sarawak Campus.

• Entry into Year 2 of the Limkokwing Degree in ProfessionalDesign, Cyberjaya Campus

• Straight into industry. Career Opportunities• Art director• Illustrator

• Photographer• Desktop publishing specialist• Image touch-up designer• Advertising manager• Graphic designer• Packaging designer• Event production manager• Communications designer• Stationery designer• Set designer• Magazine or newspaper designer• Exhibition designer

Diploma in GraphicDesign


*Mata Pelajaran Umum (MPU) subjects will be introduced from February 2014 onwards as part of government requirement.FACULTY

OFDESIGNINNOVATION

KPT/JPS (KA8600) 7/3 (LICT)

10

This programme is committed towards providing acomprehensive course that covers the basic skills inacquiring knowledge and research, and applyingthem to solve visual problem. The main objective ofthis programme is to prepare graduates to enter intoand succeed in the global design industry.

The programme is inline with the advancement oftechnologies that photography world are facingtoday. Graduates will experience theory, technicaland sufficient skills to survive in the photographyindustries that demand quality and accuracy.

Our graduates are well versed in international andexpectations of the photography industry. Studentsare multi-skilled, versatile and capable of multitasking

and therefore, make a smooth transition intoindustry. Students are exposed to a wide range ofdigital photography and image manipulation softwareand entrepreneurship skills.

At the end of the programme, students will be ableto translate ideas into visual form. The photographthat they produce will certainly be at par withindustries quality standards. They will also be ableto develop effective strategies for goal setting, timemanagement and to execute design concepts to aprofessional standard.

Entry RequirementSPM with 3 credits or its equivalent and pass theArt Subject or portfolio review

Programme structureYEAR 1Semester 1 • Creative& Innovation Studies• Drawing 1 • Fundamental of Design • Introduction to Computer Skills

• Presentation Research Study Skills

• English Language Proficiency 1

Semester 2• Photographic Studies

• Basic Lighting Technique• Elements of Photography• Photojournalism 1• English Language Proficiency 2

• Islamic Studies

YEAR 2Semester 3• Intro to DigitalPhotography

• Basic Black & White(Experimental) Digital Photography

• Photojournalism 2 • CommercialPhotography 1• Fashion Photography• English LanguageProficiency 3

• Malaysian Studies

Semester 4• Advanced Digital Imaging• Fashion Photography 2• Commercial Photography2• Advanced Experimental Black & White Digital

Photography• English Language Proficiency 4

• Bahasa Kebangsaan A

YEAR 3Semester 5• Industry Training

Semester 6• Final Project • Principles of Entrepreneurship

• Digital Photo Art

Where will it lead?A Diploma in Digital Photography will provide youwith a number of options, such as: • Entry into Year 2 of the Limkokwing Degree in Creative Imaging and Digital Photography, Cyberjaya Campus.


Career Opportunities• Art Director• Advertising Photographer• Fashion Photographer• Digital Imaging Manipulator• Photojournalism• Director of Photography• Fine Art Photographer• Bridal / Wedding photographer• Corporate Photographer

Diploma in Digital Photography



FACULTYOFDESIGN

INNOVATION

KPT/JPS (KR10526) 06/14

FACULTYOF

MULTIM

EDIACREATIVITY

Diploma inGames Art

Computer gaming is a phenomenon of the digital age.Once regarded as an adolescent pastime, computergames are today the entertainment and media industry'sfastest growing segment. It has matured to becomean industry of increasing sophistication and drawson the advancing technologies from software engi-neering, computer programming, computer graphics,animation and even artificial intelligence.

As game enthusiasts seek more challenging platformsand environments, the industry is constantly on thelookout for talented designers to create more excitingnew games that push the boundaries of technologyand creativity.

The Diploma in Games Art will provide comprehensivestudies of conceptual ideas, story, character andvisual design disciplines. It will focus on developing thestudent's technical and aesthetic-based skill-sets as wellas the ability to coordinate games development teams.With a primary focus on creating visuals for the screen,a games art student will learn to create highlymarketable

graphics for the latest gaming platforms/consoles aswell as for the mobile/portable device. The programmewill provide comprehensive study of the conceptual,story, character and visual design aspects. It will focuson developing highly marketable technical and aes-thetic skills as well as the ability to coordinate gamesdevelopment teams.

Students will examine the evolution of computergames, the elements that contribute to a game's playa-bility, hardware and software environments and thevisual design, testing, creation and marketing of games.An important component of the course is the prac-tical training students will undergo in preparation forthis competitive and highly lucrative industry.

Entry Requirement• Pass SPM / SPMV /O Levels with 3 credits; OR• Any other equivalent qualifications recognized bythe Malaysian Government

Programme structureYEAR 1 Semester 1 • Design Studies 1 • Life Drawing 1 • Creative Studies 1 • Analytical Drawing &Color Theory

• Communication Studies 1 • Moral / Islamic Studies*Semester 2• Design Studies 2 • Life Drawing 2 • Creative Studies 2

• History of Art• Photographic Studies • Communication Studies 2• Malaysian StudiesYEAR 2 Semester 3 • Creative Drawing• Digital Imaging 1• Design Principles• 3D Games Modeling 1• Introduction to Games Design

• Bahasa Kebangsaan A /B*

Semester 4• Digital Imaging 2• Animation Principles 1• 3D Games Modeling 2• Casual GamesDevelopment 1

• Principles of GameDevelopment &Technology

YEAR 3Semester 5 • Imaging for Games

• Animation Principles 2• 3D Animation forGames

• Casual GamesDevelopment 2

• Games Production

Semester 6• Advanced GamesDevelopment

• Major Project• Professional Studiesfor Games

Where will it lead?A Diploma in Games Art will provide you with anumber of options, such as: • Advanced Standing into a related LimkokwingUniversity Degree programme.

• Advanced Standing into an overseas Degreeprogramme from our Partner Universities.


Career OpportunitiesThe Diploma in Games Art features a career-relevantconcentration in Games Art that allows students this

specialised focus in greater depth. Graduates will havethe training and skills they need to compete for entry-level positions in the game industry such as:• Concept Artists• 3D Modelers• 3D Character Modelers• Texture Artists• Game Interface Designers• Character Riggers• 2D Game Animators• Lighting Artists• Pixel Artists



11

KP/JPS (KR10223) 05/14

12

FACULTYOF

MULTIM

EDIACREATIVITY

Diploma in Interactive&MultimediaDesign

Interactive Multimedia Design is a career-oriented pro-gramme. Students will be exposed to the latest con-cepts in the multimedia industry and will be able togain employment in key areas of this growing industry.Increasingly, the creative multimedia industries requirefresh creative employees who are able to multi-taskin areas such as photography, audio-visual technology,screen production, screenwriting, animation, interac-tivemedia, and post-production. Along with creativeand technical skills, many employers, especially insmaller businesses, seek staff with generic business,management and communication skills that will beoffered in this programme. As such, the programmeaims at honing the students' technical abilities andto aid in evolving their aesthetic maturity within thecreative disciplines of design, media and art.The programme is broad-based and specialises inareas of interactive design for CD-ROM and DVD-ROM, web design, digital video, and animation.Students are able to specialise in an area of study oftheir choice in the final semester. The programme isan exploration of new and emerging media and

encompasses a diverse range of communicationplatforms for various audiences. The programme willdevelop the students' creative and technologicalskills and most importantly, the ability to applythese skills to practical solutions and products.Theprogramme places great emphasis on courseworkand the use of actual industry client briefs. As stu-dents progress, they will develop a portfolio ofwork while adopting a matured work culture thatwill prepare them for immediate employment oreven for a term of higher study.

Students will possess a considerable edge by gainingexperience in some of the leading multimedia com-panies in the region. It is a recurring trend that manyof our students are offered employment even beforethey graduate.

Entry Requirement • Pass SPM / SPMV /O Levels with 3 credits and atleast a pass in Arts; OR


Where will it lead?A Diploma in Interactive Multimedia Design will pro-vide you with a number of options, such as: • Advanced Standing into a related Limkokwing

University Degree programme.• Advanced Standing into an overseas Degree pro-

gramme from our Partner Universities.• Straight into industry. Career OpportunitiesGraduates will be equipped with a range of skills

and work practices to support employment in avariety of new media arts and creative multimediaindustries. Graduates will enter the industry as :• Multimedia Designers• Animators• 3D Visualisers and Modelers• Web Designers• Producers, Art Directors• Video Producers • Digital Artists

Programme structureYEAR 1 Semester 1 • Design Studies 1• Life Drawing 1• Creative Studies 1• Analytical Drawing • Communication Studies 1• Islamic / Moral Studies*

Semester 2• Design Studies 2 • Life Drawing 2

• Creative Studies 2• History of Art• Communication Studies 2 • Photographic Studies 1• Malaysian Studies

YEAR 2 Semester 3 • Digital Imaging 1• Graphic Design 1• Web Design

• Digital Animation 1 • Video & SoundVisualisation


Semester 4• Complimentary Studies 1• Digital Imaging 2 • Graphic Design 2 • Web Technology • Digital Animation 2 • Interactive Design 1

YEAR 3Semester 5 • ComplimentaryStudies 2

• Digital Imaging 3 • Interactive Design 2• Multimedia Project 1Semester 6• Multimedia Project 2• Professional Studies• ComplimentaryStudies 3



KP/JPS (KR11669) 10/15

Diploma in Creative Multimedia

13

Creative Multimedia encompasses the post-production,animation, web and interactive multimedia industries.The production processes and techniques of creativemultimedia are heavily used in the entertainmentindustries, especially to develop special effects inmovies as motion graphics, video editing and visualeffects. It is also evident in animation for cartooncharacters and 3D games and films. Multimedia isalso presented online in the form of interactive webpages, web design and online web games.

The course utilizes the latest multimedia softwareapplication that is most relevant and widely used inthe creative or post-production industry. Thisensures that our graduates will be practicallyequipped and able to seamlessly integrate into anycompany within their chosen area of expertise.

In terms of hardware, we ensure that we have the mostcapable equipment to effectively run the necessarysoftware applications and to provide students withthe knowledge and practical usage of additionalhardware peripherals most likely to be used withinthe industry worldwide.

The course is specially catered to produce graduatesfor the post-production, web and multimediaindustry. Graduates are also trained to work forweb and multimedia companies specializing inFlash Applications and Interface Design Elements.

Entry Requirement SPM with 3 credits and pass Art Subject or portfolioreview evaluation for those who don't have Artsubject.

Where will it lead?A Diploma in Creative Multimedia will provide youwith a number of options, such as:• Entry into Year 2 of the Limkokwing Degree in

Creative Multimedia, Cyberjaya Campus.• Straight into industry.

Career Opportunities• 3D Animators• 2D Artists• Web Designer• 3D Texture Artist• Video Editors• Multimedia Designers

Programme structureYEAR 1 Semester 1 • Creative & InnovationStudies

• Drawing 1 • Fundamental of Design• Introduction toComputer Skills

• Presentation ResearchStudy Skills

• English LanguageProficiency 1

Semester 2• Visual Communication• Photography Studies• Design Studies 2 • Visualization Techniques• English LanguageProficiency 2

• Islamic Studies*

YEAR 2 Semester 3 • Digital Imaging & ImageManipulation

• Writing for InteractiveMultimedia

• Introduction to Video• Interactive Design• English LanguageProficiency 3

• Malaysian Studies

Semester 4• Web Publishing

• Digital Video Editing

• Sound Production

• 3D Animation

• 2D Animation• Bahasa Kebangsaan AYEAR 3Semester 5 • Major Project• EntrepreneurshipPractice

• Multimedia DesignProduction

Semester 6• Industry Practice• Project Report &Presentation



FACULTYOF

MULTIM

EDIACREATIVITY

KP/JPS (KA6818) 03/16

Diploma inSound&Music Technology

14

Where will it lead?A Diploma in Sound & Music Technology will pro-vide you with a number of options, such as: • Advanced Standing into a related LimkokwingUniversity Degree programme.



Career OpportunitiesThe course will result in producing competentgraduates at entry-level positions in recording studio,broadcast and cable television, working on moviesand television programmes, and in corporate audiopost-production as an audio effect artist. A graduate

of the Diploma in Sound & Music Technologytypically works as:

• Acoustic Specialist • Music Director• Concert Manager• Recording Producer• Production Director• Recording Engineering• Music Composer & Arranger• Broadcasting Engineering• Sound Designer• Film Scoring• Live Sound Engineer• Digital Music Producer

Music is a thriving, fast-expanding business. Withthe proliferation of TV and radio stations, emer-gence of new media and technology convergence,the music horizons are expanding beyond traditionalperimeters. This is an exciting time of technologicalchange and challenge. You can be part of this boom-ing industry when you show the potential and passionfor music. You are also in sync if you have a keeninterest in music technology. Students pursuing theprogramme learn essential modules like digital audioapplication, music arrangement and studio acoustics.

In the process, you acquire cutting-edge skills aswell as hands-on experience with an array of pro-fessional equipment. Another competitive advantageis the access or exposure to other campus facilitiesand new learning dimensions in the form of masscommunication, film and TV, broadcasting, mul-timedia and advertising.

Entry Requirement • Pass SPM/O Levels with 3 credits; OR• Any other equivalent qualifications recognized bythe Malaysian Government

Programme structureYEAR 1 Semester 1 • Human Hearing &Sound Foundation

• Audio Signal Flow • Introduction to AnalogueAudio Work-stations

• English for Music 1 • Moral / Islamic Studies*• Music Introduction 1

Semester 2• Microphones & Speakers

• Basic Recording • English for Music 2• Music Introduction 2• Music Appreciation• Malaysian Studies*

YEAR 2 Semester 3 • Advanced AnalogueRecording Application

• Ear Training• Bahasa Kebangsaan A/B*• Keyboard Harmony

• Music Introduction 3 • MIDI, Synthesis &Sampling

Semester 4• Audio Mastering • Audio Live Sound• Studio Acoustics • Music Composition &Arrangement 1

• Advanced Digital AudioWorkstation

• Vocal Technique

YEAR 3Semester 5 • Music Composition &Arrangement 2

• Internship• Career ManagementSemester 6• Sound Design • Music Business & Law• Audio Surround • Audio SystemMaintenance &Computer Management

• Album Production* Not applicable for international students


FACULTYOF

MULTIM

EDIACREATIVITY

KP/JPS (KR10564) 07/14

Diploma inAnimation&MultimediaDesign

15

The rapid advancement of technology has madedigital animation available to the masses and theanimation industry is one of the fastest growingindustries today. The demand for digital animatedcontent has expanded with the development andinnovation of global technologies. This phenomenoncan be seen by the influx of channels of cable andsatellite digital television along with the growingpopularity of the Internet.

The Diploma in Animation and Multimedia Designis a programme developed to meet the growingrequirements and demands of animation studiosglobally. The programme focuses on the developmentof individual creative expression using experimen-tal and innovative animation techniques. This isaccomplished through the melding of artisticapplication of the theories of motion, timing, sto-rytelling, and entertainment, with the use of themost current technology required to successfullyproduce content in the competitive world of 2Dand digital animation.

At its most fundamental stage, the Diploma also

builds on conventional animation methodologiessuch as cell animation which was popularised byWalt Disney. Students will develop skills in drawingand the ability to visualise characters with a senseof acting and motion. Drawings on cells will thenbe used to dramatise the motions of humans oranimals and to provide compelling narrative structureto their storytelling.

As an important part of the programme, storycharacter development is a component that willoccupy a significant amount of time in its applicationwithin the modules of study. This will afford studentsthe opportunity to hone their research skills, theirability to construct a good story and to develop asense of film-directing. With an emphasis on thesecore areas, students will be exposed to advanceddigital animation techniques.

Entry Requirement• Pass SPM / SPMV /O Levels with 3 credits and atleast a pass in Arts; OR

•Any other equivalent qualifications recognized by theMalaysian Government

Programme structureYEAR 1 Semester 1 • Communication Studies 1 • Creative Studies 1• Analytical Drawing • Life Drawing 1 • Design Studies 1• Moral / Islamic Studies*

Semester 2• Communication Studies 2• Photographic Studies 1

• History of Art & Design• Creative Studies 2• Life Drawing 2 • Design Studies 2 • Malaysian Studies*YEAR 2 Semester 3 • CommunicationStudies 3

• Photographic Studies 2• Computer Graphics 1 • Illustration 1

• Design Studies 3 • Bahasa Kebangsaan A/B*

Semester 4• Sociology & Design • Computer Graphics 2 • Design Studies 4• Entrepreneurship • Illustration 2

YEAR 3Semester 5 • Major Project 1

• History of Animation• Film Structure • Animation ProductionDesign 1

Semester 6• Animation Production Design 2

• AnimationMethodology 2

• Major Project 2

Where will it lead?A Diploma in Animation and Multimedia Design willprovide you with a number of options, such as: • Advanced Standing into a related Limkokwing



Career OpportunitiesGraduates will be equipped with a range of tradi-tional and digital animation skills. These skillsetscan be utilised in a variety of ways such as : • 2D Animators• Assistant Animators or 'In-Betweeners'• Background & Layout Artists• Character Designers• Storyboard Artists• Visual Development or Inspirational Artists• Concept Artists• Digital Ink and Paint Artists



FACULTYOF

MULTIM

EDIACREATIVITY

KP/JPS (A7648) 8/16FACULTY

OFCOMMUNICATION,M

EDIA&BROADCASTING

Diploma inMultimedia, Advertising&Broadcasting

16

Programme structureYEAR 1 Semester 1 • Media, Culture &Society 1

• Information Technology• Malaysian Studies*

Select One:• Human Communication• Advanced BusinessEnglish

Semester 2• Design Study 1• Professional Writing• Media, Culture, Society 2• Bahasa Kebangsaan A/B*

Select One:• Introduction toMarketing

• Introduction toManagement

YEAR 2 Semester 3• Design Study 2• Writing for ElectronicMedia

• Introduction toAdvertising

• Moral/Islamic Studies*Select One:• Creative Studies• Writing for Print

Semester 4• Advertising Creativity• MultimediaTechnologies 1

• Broadcast MediaProduction

• PhotographySelect One:• Buyer Behavior • Introduction to PublicRelations

YEAR 3Semester 5 Advertising Major• Media Planning &Strategy

• Copywriting • AdvertisingManagement

Multimedia Major• MultimediaProduction

• Graphic Design forMultimedia

• MultimediaTechnologies 2

Broadcasting Major• Introduction to ScreenStudies

• Video Production 1 • Introduction toScreenwriting

Semester 6Select One:• Internship or MassMedia Research

Advertising Major• Integrated MarketingCommunication

• Presentation Skills • Advertising CampaignPlanning

Multimedia Major• Multimedia Project • MultimediaBroadcasting

• Visualisation &Animation

Broadcasting Major• Video Documentary Production

• Video Production 2• Directing Workshop

Where will it lead?A Diploma in Multimedia, Advertising & Broadcastingwill provide you with a number of options, such as: • Advanced Standing into a related Limkokwing


Universiy or Anglia Ruskin University Degree offeredat Limkokwing.



Career OpportunitiesA graduate can enter industries involved in multimedia,advertising, public relations, journalism, electronicmedia, film and television, broadcasting, publishingand education. He/She can be employed as: • Audio-Visual producer

• Reporter/Broadcast Journalist• Multimedia Producer/Writer• Account Executive• Public Relations Executive• Communication Executive• Product Executive• Brand Executive• Advertising Executive• Web Designer• Assistant Producer/Director• Editor• Copywriter• Account Executive• Media Executive• Sub-Editor• Art Director• Regional Correspondent• Scriptwriter

The programme prepares students for the highestlevel of professional creative communication skillsthrough intensive industry practicals and creativethinking modules. In this 3-year programme, studentswill be exposed to three majors - Advertising,Multimedia and Broadcasting - each area designedto equip students with the skills and technological

know-how to contribute effectively in their chosencareers in communication. Entry Requirement • Pass SPM /O Levels with 3 credits; OR• Any other equivalent qualifications recognized bythe Malaysian Government



KP/ JPS (KR11672) 05/16 (LICT)

Diploma inBroadcasting (Radio & TV)

17

YEAR 1Semester 1• English Language Proficiency 1

• Creative & Innovation Studies

• Drawing 1• Fundamental of Design

• Introduction to Computer Skills

• Presentations Research Study Skills

Semester 2• English Language

Proficiency 2• Introduction to Broadcasting

• Photography Studies• Media Writing• Intro to Management• Islamic Studies

YEAR 2Semester 3• English Language Proficiency 3

• Principles of Broadcasting Technology

• Introduction to Broadcast Writing

• Fundamental of Camera Operation

• Radio Production• Malaysian Studies

Semester 4•English LanguageProficiency 4

•Introduction to ScreenStudies

•Introduction to ScreenWriting

• Broadcast Media Production

•TV Broadcasting•Bahasa Kebangsaan

YEAR 3Semester 5•English LanguageProficiency 5

•EntrepreneurshipPractice

•MultimediaBroadcasting

•Sound Technology•Studio Directing

Semester 6• Industry Practice• Project Report & Presentation

Programme structure

Where will it lead? A Diploma in Broadcasting (Radio & TV) willprovide you with a number of options, such as:

• Entry into the Limkokwing Degree inBroadcasting & Journalism, Cyberjaya Campus.


Career OpportunitiesAs the communication industry continues toexpand there are tremendous opportunities forgraphic design graduates. Graduates of the

Diploma in Broadcasting (Radio & TV) pro-gramme typically work as:

• Film Director• TV Producer• Film Editor• Creative Director• Art Director• Copywriter• Documentary Producer• Cameraman• Traffic Coordinator

Broadcasting (Radio & TV) is a very large segmentof the mass media market, consisting of radio andtelevision stations and networks that create contentor acquire the right to broadcast taped televisionand radio programs.

The Diploma in Broadcasting creates many oppor-tunities in the exciting world of broadcasting.Through the course content, students will becomeknowledgeable of the basic developments in thehistory of broadcasting.

They will understand the impact of broadcastingand its influence on society and be familiar withthe necessary broadcasting terminology to acquirepractical skills in the various dimensions of broad-casting such as audiences, research, regulations,programming, screenwriting and production.

Entry requirement• Pass SPM/SPMV with 3 credits in any subjects; OR• Any other equivalent qualifications recognized bythe Malaysian Government


FACULTYOFCOM

MUNICATION,M

EDIA&BROADCASTING

KPT/JPS (KA9553) 06/14 (LICT)FACULTY

OFCOMMUNICATION,M

EDIA&BROADCASTING

Diploma in Mass Communication

18

The programme prepares students for the highest levelof professional creative communication skills throughintensive industry practical and creative thinkingmodules. In this 3 years programme, students will beexposed to three majors - Advertising, Multimedia andBroadcasting - each area designed to equip students withthe skills and technological know how to contributeeffectively in their chosen careers in communication.

In this programme, students will be:• Exposed to the principles and practices of contemporaryadvertising, marketing and public relations, the valueofadvertising, the role of advertising, and basic prin-ciples of copy writing and design for various media.

• Taught to develop strong historical senses of howmass media originated and developed into whatthey are today.

• Exposed to media information technologies, industriesand media trends.

• Taught to appreciate how the media is able toinstantly inform allowing for fast assimilation ofinformation.

• Guided to learn of, and then develop, implementand evaluate media relations strategies and tacticsrelevant to a wide range of real life situations

• Trained to develop knowledge of the conventions of,and an ability to write within, a range of importantpublic relations genres.

Entry requirementPass SPM / SPMV with 3 credits in any subjects orany other equivalent qualifications recognized bythe Malaysian Government

YEAR 1Semester 1• Information Technologies• Media, Culture & Society 1 • Human Communication • Advance Business English • Malaysian Studies

Semester 2•Professional Writing •Design Study 1 •Media, Culture & Society 2 •Introduction to Marketing •Moral Studies/Islamic Studies

YEAR 2Semester 3• Introduction to Advertising

• Design Study 2 • Writing for Electronic Media • Introduction to Print • Bahasa Kebangsaan A/ B

Semester 4• Advertising Creativity • Broadcast Media Production

• Photography • Buyer Behavior • Introduction to Public Relations

YEAR 3Semester 5• Communication in New Economy

• Presentation Skills

Major (Journalism):• History of Journalism • Media Law• News Writing and Reporting

Major (Public Relations):• Public Relations Communication

• Public Relations Writing• Managing Publicity and Media Relations

Semester 6• Internship• Desktop Publishing

Major (Journalism):• Media Ethics • Feature Writing• Investigative Writing

Major (Public Relations):• Corporate Communication

• Public Relations Management

• Corporate Event Management

Programme structure

Where will it lead? A Diploma in Mass Communication will provideyou with a number of options, such as:

• Entry into Year 2 of the Limkokwing Degree in Professional Communication,Cyberjaya Campus.


Career OpportunitiesA graduate can enter the industries involved in

advertising, public relations, journalism, electronicmedia, broadcasting, publishing and education.• Reporter/ Broadcast Journalist• Public Relation Executive• Advertising Executive• Editor• Copywriter• Media Executive• Art Director• Scriptwriter


JPT/BPP(U) 1000-801/36/Jld7(1)

Diploma inCivil EngineeringFACULTYOFARCHITECTURE&

THEBUILTENVIRONM

ENT

The programme aims, objectives and learning out-comes stress on the creation of tangible outcomes in theform projects, assignment and case studies. It is the indi-vidual module outlines that will focus in on the themesof leadership, social responsibility, scholarship, commu-nity involvement, ethical values and professionalism.

Civil Engineering, the most diverse branch of engi-neering, is directly related to facilities and systems usedby the public in their daily life. Civil engineers areengaged in the planning, design, construction, andmaintenance of bridges, buildings, foundations,dams, sanitary and solid waste disposal systems andrelated environmental considerations, highways, air-port facilities, transportation systems, waterways,hydroelectric installations, pipelines, coal preparationand loading facilities, and other systems and struc-tures. Engineering students get a sound basic knowl-edge of science and a set of core courses in humanitiesand social sciences. Design is incorporated across theCivil Engineering curriculum, and the design experi-ence begins early with some exposure in the Surveyingand Mechanics of Materials courses. Design exposurecontinues in the junior and senior years with 11 cours-es having a design component for a total of 19 hoursof design. The design component is completed with acapstone design course in which student teams areresponsible for the completion of a comprehensiveCivil Engineering project which involves several CivilEngineering disciplines with oral and written presen-tations of the project. Meaningful design experience isalso included in several of the required and elective

Civil Engineering courses. Required courses andrequired elective courses which include significantdesign content are Hydraulic Engineering, SanitaryEngineering, Highway Design, the required structur-al design elective (Structural Steel Design orReinforced Concrete Design), the required geotechni-cal elective (Foundation Design or Groundwater andSeepage), the required environmental elective(Advanced Sanitary or Advanced Hydraulics), andCivil Engineering Projects. One of the two addition-al electives (one CVLE and one Technical) also mustcontain significant design.

The Civil Engineering Projects class, originallydesigned to serve the "capstone design" concept,requires the students to completely design a CivilEngineering project encompassing several of the CivilEngineering disciplines. Discussion and considerationof constraints such as economic factors, safety, reliabil-ity, aesthetics, ethics, and social impact are incorporat-ed as a normal part of most design courses. Aestheticsand social impact are stressed in the SanitaryEngineering course; and ethics, safety, social impact,and professional issues are covered in the CivilEngineering Seminar course. In addition to design,the Projects course includes principles of projectand/or civil engineering, cost analysis and estimating,and scheduling. Therefore, highlighting the signifi-cant importance of developing well-prepared civilengineering professionals especially within the contextof Malaysia, hereby, we demonstrate the essential needfor preparation of the respective academic program.

Programme structureYEAR 1 Semester 1 • Mathematics-1 • Engineering Physics-I & LAB• Engineering Chemistry &LAB

• Computer Application LAB• Introduction to BuiltEnvironment

• Malaysian Studies (Degree)Semester 2• Engineering Calculation• Mathematics-1I• Engineering Physics-II &LAB

• Engineering Drawing

• Construction Materials

• Bahasa Kebangsaan ADIP/DEG(Local)

• Bahasa Kebangsaan BDIP/DEG(International)

YEAR 2 Semester 3 • Engineering Mechanics& LAB

• Structure Elements• Surveying 1 & LAB• CAD in CivilEngineering LAB 1

• Islamic Studies/ MoralStudies

Semester 4• Structural EngineeringDesign 1(Concrete)

• TransportationEngineering

• Fluid Mechanics• Water ResourceManagement

• Surveying 2 & LAB

YEAR 3Semester 5 • Structural EngineeringDesign 2 (Steel)

• Quantity Surveying• Concrete Technologyand Construction

• Water and WastewaterManagement

• CAD in CivilEngineering LAB 2

• Construction LAB

Semester 6

• Construction Management

• Building Interior Design

• Urban Planning

• Final Project



19

LICT [KPT/BPP(K) (KR11782) 10/15 LUCT [JPT/BPP (R/540/4/0002) 11/16FACULTY

OFCOMMUNICATION,M

EDIA&BROADCASTING

Diploma inArchitectural Technology

20

Where will it lead?A Diploma in Architectural Technology will provideyou with a number of options, such as: • Advanced Standing into a related Limkokwing


Universiy Degree offered at Limkokwing.• Advanced Standing into an overseas Degree pro-


Career Opportunities• Architectural Assistant • Architectural Draftperson or Technical Assistant • Site Supervisor • Project Executive/ Coordinator • CAD Draftperson• Landscape Project Executive

The architect as a practicing professional has thecreative responsibility of designing the building thatshapes the physical environment. To understand thediverse technological, humanistic and economicalnature of environmental problems, the architect musthave a sound general education. More importantly,the knowledge learnt must prepare him or her fora life of continuing change in which problems tobe solved will be large and small, for every sort offunction, in every type of climate and for everybudget. The curriculum of this program is designed

to prepare students for a career that supports thebuilding design industry. It equips students with thenecessary technological skills and knowledge thatrange from building services, building constructionand materials, technical and CAD drawings andoffice practice.

Entry Requirement • Pass SPM /O Levels with 3 credits includingEnglish; OR

•Any other equivalent qualifications recognized bythe Malaysian Government

Programme structureYEAR 1 Semester 1 • Building Construction 1• Building Structure 1• Architecture Drawing 1• Architecture Design 1• Foundation English 151 • Moral / Islamic Studies*

Semester 2• ArchitectureConstruction 2

• Building Materials 2• Architecture Drawing 2• Architecture Design 2• Foundation English 152• Malaysian Studies*

YEAR 2 Semester 3 • Building Construction 3• Architecture Drawing 3• Architecture Computing• Architecture Design 3

• Building Services 1 • Bahasa Kebangsaan A

Semester 4• Building Construction 4• Working Drawing• Architecture Design 4• Building Services 2• Architecture Science

YEAR 3Semester 5 • Architecture Techniques

• Architecture Design 5• Architecture Theory &Practice

• Technical ReportWriting

Semester 6• Architecture Design 6 • Architecture & Culture• Architecture OfficePractice

• Architecture Option * Not applicable for international students


LICT [JPT/BPP(K) (R/214/40023) 9/16 LUCT [JPT/BPP (R/214/4/0019) 4/16

Diploma in InteriorDesignFACULTYOFARCHITECTURE&

THEBUILTENVIRONM

ENT

21

Where will it lead? A Diploma in Interior Design will provide youwith a number of options, such as:

• Advanced Standing into a related LimkokwingUniversity Degree programme.

• Advanced Standing into a related 3+0 CurtinUniversiy Degree offered at Limkokwing.

• Advanced Standing into an overseas Degreeprogramme from our Partner Universities.


Career Opportunities• Interior Designer• Interior Design Assistant• Project Manager Assistant • Business Marketing Assistant • Specialist Designer • Light and Acoustic Consultant • Site Supervisor • Freelance Designer • Columnist • Retail Designer • Visual Merchandizing Consultant • Colour Consultant

Interior Design is a professional discipline. It existsin the overall framework of the building industrywith its own area of specialty and considerationsprimarily for the interior environment. InteriorDesign takes into consideration basic human needsand aspirations for living through its expressionsof style, structure, function and form. It is a highlyrespected profession that responds to the needs ofthe building industry and corresponds to the socialdevelopment, economic growth and prosperity ofa country.

While responding to changes in the design environ-ment, interior design also plays a vital role in ensuringthe continual preservation of a country’s identityand heritage. Students will begin with a thorough

training in the basic principles of building anddesign, then move on to explore various areasof specialisation.

Modules of study are centered on creating interiorspaces and environments utilising knowledge of humanbehavior, psychology, environmental science andtechnology. Color, texture, rendering skills, computer-aided design, pattern, fabric and design trends arealso studied within this field.

Entry Requirement • Pass SPM /O Levels with 3 credits includingEnglish; OR


Programme structureYEAR 1 Semester 1 • Introduction to Design 1 • Drawing 1• History & Culture 1• Measurement &Application 152

• Creative Studies• General English• Moral / Islamic Studies*

Semester 2• Design 2

• Drawing 2• History & Culture 2• Intro to Building Science& Construction

• Building Materials 152 • Communication Studies 1• Bahasa Kebangsaan A /B*

YEAR 2 Semester 3 • Design 3• Drawing 3• History & Culture 3

• Building Construction• CADD 1• Foundation English 151• Malaysian Studies*

Semester 4• Design 4• Drawing 4 • History & Culture 4• Technical Studies 1• CADD 2• Foundation English 152• Professional Practice 221

YEAR 3Semester 5 • Practicuum Experience

Semester 6• CommunicationPrinciples 111

• Design 5• Technical Studies 2• Furniture Design 5• Professional Practice 222



KPT/JPS(KR10529) 06/14FACULTY

OFFASHION

&LIFESTYLE

CREATIVITYDiploma in Fashion&RetailDesign

22

The Diploma in Fashion & Retail Design is a programmethat develops students’ capability in international fashionand retail industry. Fashion is an international industrywhich demands talented fashion designers who areable to innovate and develop creative designs that cancompete in the global market.

The Fashion & Retail Design programme respondsto the direct needs of the global industry. The diplomaemphasises innovation and creativity in Fashion &Retail Design while providing students the technicalknowledge necessary for a successful entry into thefashion industry. That is, to produce graduates whohave an all-round talent in the fashion industry – fromfashion design, manufacturing and retail design tomerchandising and fashion management. Students arealso exposed to fashion photography and journalismas an extra advantage.

The three-year programme ensures students will obtaina firm foundation in research, design methods andpractical skills in drawing, communications and fashionphotography. In the 2nd year of the programme, stu-dents work with industry on live projects and areexposed to fashion management and merchandising.

In the program, the students are introduced to theskills of construction in sewing, flat pattern draftingand illustration. Field trips to showrooms, museumsand factories help to broaden the knowledge of thefashion industry, as do special projects and lecturesby guest speakers. In the final year, students begin tospecialise and develop an area of expertise. Whilstmost of the graduates go on to become fashiondesigners, others have decided to move into fashionmanagement and merchandising.

The programme is very hands-on and students areexpected to make their own garments collection. Thisincludes all designs worn to create a statement aboutthe individual. It incorporates all the production acti-vities which include the manipulation and experimen-tation of textiles and trims to generate ideas that willthen be translated into three-dimensional formthrough pattern drafting and/or draping and sewing.

Entry Requirement• Pass SPM /O Levels with 3 credits; OR• Any other equivalent qualifications recognized bythe Malaysian Government

Programme structureYEAR 1Semester 1 • Life Drawing 1• Creative Studies 1• Communication Studies 1• Design Studies 1 • Analytical Drawing 1• Moral / Islamic Studies*

Semester 2• Communication Studies 2• Pattern Drafting & SewingTechnique 1

• Fashion Design 1• Fashion History• Photography 1• Figure Drawing• Malaysian Studies*

YEAR 2Semester 3• Fashion Design 2 • Pattern Drafting & SewingTechnique 2

• Fashion Illustration

• Business & Management Studies


Semester 4• Retail Design• Fashion Design 3• Pattern Drafting & Sewing Technique 3

• Presentation Techniques 1

YEAR 3Semester 5

• Event Management• Fashion Design 4 • Pattern Drafting &Sewing Technique 4

• Garment Drapping • Presentation Techniques 2• Industrial Placement

Semester 6• Fashion Design 5• Pattern Drafting &Sewing Technique 5

Where will it lead?A Diploma in Fashion & Retail Design will provideyou with a number of options, such as: • Advanced Standing into a related Limkokwing



Career OpportunitiesA graduate with the Diploma in Fashion & RetailDesign can work as:• Fashion Designer• Costume Designer• Fashion Merchandiser• Fashion Buyer• Fashion Illustrator• Fashion Promoter• Marketing Consultant• Retail Manager



KPT/JPS(KA8597) 7/13 (LICT)

Diploma in Fashion & Apparel DesignFACULTYOF

FASHION&LIFESTYLE

CREATIVITY

The Diploma in Fashion & Apparel Designemphasizes the innovation and creativity in fashiondesign while providing students the technicalknowledge necessary for a successful entry into thefashion industry. In the program, the students areintroduced to the basic skills of construction insewing, flat pattern drafting and illustration.

Fashion design is the applied art dedicated to thedesign of apparel and lifestyle accessories. Fashionand Apparel Design incorporates all the productionactivities involved in the development and manu-facture of apparel items for men, women and children.These include the manipulation and experimentationof textiles to generate ideas that will then be trans-lated into three-dimensional form through pattern

drafting and/or draping and sewing.

Field trips to showrooms, museums that help tobroaden the knowledge of the fashion industry(special projects and lectures by guest speakers).

By examining their own work and the work of theirpeers students learn to think critically about design.Students move on to the development of collectionsin fashion shows and competitions. Business prac-tices, marketing, and client relations are studied toprovide students with a realistic view of the world ofbusiness.

Entry Requirement• SPM with 3 credits or its equivalent and pass theArt Subject or drawing test/ colour blind test

Programme structureYEAR 1Semester 1 • Creative & Innovation Studies

• Drawing 1 • Fundamental of Design• Introduction toComputer Skill

• Presentation ResearchStudy Skills


Semester 2• Intro to Fashion &

Apparel Design• Introduction to Fashion &Apparel Industry

• Figure Drawing, Fashion& Apparel Design

• Textile Studies • English LanguageProficiency 2

• Moral/ Islamic Studies

YEAR 2Semester 3• Principles ofEntrepreneurship

• Business Planning

Semester 4• Pattern Drafting & Sewing Techniques 1

• Fashion & Apparel Design 1 • Fashion & ApparelIllustration

• Fashion & Apparel History• English LanguageProficiency 3

YEAR 3Semester 5• Pattern Drafting &Sewing Techniques 2

• Fashion & ApparelDesign 2

• Fashion & ApparelMarketing

• Fashion & ApparelProduction


• Bahasa Kebangsaan A/ B

Semester 6• Industrial Training • Project Report

Where will it lead?A Diploma in Fashion & Apparel Design will provideyou with a number of options, such as: • Entry into Year 2 of the Limkokwing Degree in

Fashion & Retailing Design, Cyberjaya Campus.• Straight into industry.

Career Opportunities• Patternmaker• Product Developer• Fashion & Production Supervisor• Quality Supervisor• Design Room Assistant• Sample Hand• Assistant Designer• Fashion Designer and Entrepreneur



23

KPT/JPS (KR9394) 10/13FACULTY

OFDESIGNINNOVATION

Bachelor ofDesign(Hons)inProfessionalDesign(Visual Communication)

24

The Bachelor of Design (Hons) in Professional Designis a three-year honours degree designed to progressivelydevelop students’ creative potential in conceptualisingand innovative technical skills as they progress. Inthe first two years students will acquire the necessaryfundamental knowledge and skills of a graphic designerwith direct exposure to the industry in the areas ofcorporate communications, multimedia and illus-tration. In the second half of Year 2, students willgain eleven weeks of practical industry experience.

In the final year, students will specialise and developdeeper knowledge in an area of their choice, whichincludes advertising and multimedia with supportingsubjects in animation, Web technology and marketing.

Equipped with entrepreneurship and design man-agement knowledge, our graduates will enter intothe industry with confidence to succeed. They willtake on the challenge to develop their careers at aglobal level.

Entry requirement•Pass STPM /ALevels withminimum 2 principals; OR •Pass Foundation/Matriculation programme in relatedfield; OR


Students with a recognised Diploma in the relevant fieldwill be given credit exemptions based on past results andportfolio review (where applicable).

Programme structureYear 1 Semester 1 • Design Heritage 1• Visual Problem Solving• Illustration 1• Photography 1• Digital Imaging 1• Design Principles 1

Select One:•Malaysian Studies• Co-Curriculum 1

Semester 2• Design Principles 2 • Digital Imaging 2

• Design Heritage 2• Typography 1• Illustration 2• Photography 2

Select One:•Moral Studies• Islamic Studies• Co-Curriculum 2

Year 2 Semester 3 • Graphic Design 1 • Sociology & Design• Typography 2• Illustration 3

• Screen Design• Directed Elective 1

Select One:• Bahasa Kebangsaan A /B• Co-Curriculum 3

Semester 4• Graphic Design 2 • Design ManagementPrinciples 1

• Typography 3•Marketing• Directed Elective 2• Free Elective• Global Classroom

Year 3Semester 5 • Design ManagementPrinciples 2

• Graphic Design 3• Design Analysis• Directed Elective 3• Internship

Semester 6• Final Project• Design Cultures &Ideas

• Professional Studies• Entrepreneurship

Career OpportunitiesAs the communications industry continues to expand,there are tremendous opportunities for graphic designgraduates. Graduates typically work as: • Art Director• Design manager• Illustrator, photographer• Desktop publishing specialist• Image touch-up designer• Advertising manager

• Graphic designer• Packaging designer• Event production manager• Communications designer• Stationery designer• Set designer• Magazine or newspaper designer• Web page designer• Exhibition designer• Multimedia designer.


JPT/BPP(U) 1000-801/4/Jld 6(30)

Bachelor ofDesign(Hons)in Transport DesignFACULTYOFDESIGN

INNOVATION

25

The Bachelor of Design (Hons) in Transport Designis the only Transport Design course in the Malaysia sofar. The program develops individuals who are ableintroduce new innovations and creative approach toall forms of transportation including air, rail, road and sea.This program focuses on practical issues that will enableyou to create desirable yet efficient transportation of thefuture. You can enroll and focus on different streamsthat cover personal use or public transportation design.In the syllabus, students will address current majorissues that will shape the future in transportation design.There are various specializations from motorcycles, cars,and even design for public transport as well as commer-cial vehicles and custom vehicles.This program is set for 3 years with a compulsoryFoundation in Design. As this is an art and designbased program, the Foundation year is vital to imbedstrong introductory visual skills such as manual draw-ing, sketching; technical aspects such as form andcolor; then theory components such as history andcreative thinking.In the first year students will be exposed to sufficientbasics about both 2D and 3D design skills, as well ashow to work with scaled models derived from trans-portation design concepts. Theory and analysis skillswill also strengthen design work. Also, students will be

exposed to packaging and ergonomic requirementsfor the best design solutions. In the second year, stu-dents will focus on their special interests projects. Thedelivery will be conducted in such a way that it isdirectly related to ergonomics and knowledge of engi-neering construction. In the final year students will beexposed to collaborative projects with industry. Thereis the opportunity to apply for a professional experi-ence that may include an industry internship.This program will be taught through conventionalteaching and learning approach; there will theoryclasses in forms of lectures and paper assignments,practical demonstrations and 3D work submissions.There will also be tutorials and coaching for most stu-dio based projects. Students will be engaged with indi-vidual as well as group work. At any point of timerequired, students will be required to do presentationsin critic sessions.

Entry requirement•5 Passes (Credit) in Sijil Pelajaran Malaysia(SPM/SPMV) or 2 principles STPM/ ‘A’ levels orequivalent with credit in art subject or equivalentqualification recognized by Malaysian Government.

•Portfolio/ drawings in transportation design (for stu-dent without Art Subject).

• Foundation in Art & Design

Programme structureYear 1 Semester 1 • Experimental Construction• Workshop Technology 1• Transport Design 1• History of Design• 2D Computer AidedDesign

• Form and Color Studies• Ethnic Relations (Localstudent)Malaysian Studies(International student)

Semester 2• Transport Innovation• Workshop Technology 2• Transport Design 2

• Rendering Techniques• 3D Computer AidedDesign

• Materials & Processes• Islamic Civilization andAsian Civilization (Localstudent)Communication MalayLanguage 3(International student)

Year 2 Semester 3 • Vehicle Interiors 1• Digital Modeling 1• Integrated TransportDesign 1

• Human Factors in Design

• Automotive Design History• Bahasa Kebangsaan Aor Creative & InnovationSkills (local student)

• Creative & Innovation Skills(International student)

Semester 4• Vehicle Interiors 2 • Digital Modeling 2• Integrated TransportDesign 2

• Transport Engineering• Professional Practice(Transport)

• Global Classroom• Work Sociology andMalaysian Industry

Year 3Semester 5 • Internship• Academic Writing• Global ClassroomAll student - Choose one• Community Services• Co-curricular

Semester 6• BDes Transport DesignProject

• Self-Selected TransportProject

• Thesis• Design & BusinessStrategy

Career OpportunitiesGraduates will have the ability to be absorbed intoa wide range of positions in the transport industryall over the world. They would fit well in customdesigns industry if not in mainstream mass pro-duction facilities. The program is designed to giveyou the expertise and understanding to work as a

designer in the wider creative transport industrythat include new areas of transportation such ashybrids and personal mobility devices. Apart fromthat, conventional transportation such as motor-cycles, off-roads, trucks, vehicles for constructionand interior designs would still be the main focus.


JPT/BPP(R/214/6/0021) 4/2016FACULTY

OFDESIGNINNOVATION

Bachelor ofArts (Hons)in Industrial Design

26

The field of industrial design covers mainly the areasof product design, furniture and transportationdesign. The BA (Hons) in Industrial Design offers astrong curriculum that will give students an opportunityto explore and meet the demands for innovation fora better living. The programme also enables graduatesto contribute and support the development of themanufacturing industry. Industrial Design studentsdevelop their creative and technical skills by employingthe current technology through a programme sup-ported by business studies, professional practice,consumer knowledge and ethics. Students are intro-duced to the design process in the earlier semestersand get to learn studio practices through set projects.They conduct research, identify problems, propose

solutions and convey final ideas through sketches,computer renderings and prototypes. They are alsoencouraged to engage in live projects for betterunderstanding of the actual industry practice. Suchexperiences are vital towards a seamless transitionfrom learning institution to working environment.

Entry requirement•Pass STPM /A Levels with minimum 2 principals; OR •Pass Foundation/Matriculation programme in relatedfield; OR

•Any other equivalent qualifications recognized bythe Malaysian Government Students with a recognised Diploma in the relevant fieldwill be given credit exemptions based on past results andportfolio review (where applicable).

Programme structureYear 1 Semester 1 • Visual Culture• Creative Development• Computer AidedDesign 1

• Models & Prototypes• Technical Drawing• Industrial Design 1

Select One:• Malaysian Studies• Co-Curriculum 1

Semester 2• Multimedia Presentation 1

• Computer AidedDesign 2

• Industrial Design 2• Digital Visualization• Elective 1

Select One:• Moral Studies• Islamic Studies• Co-Curriculum 2

Year 2 Semester 3 • Sociology & Design• MultimediaPresentation 2

• Computer AidedDesign 3

• Industrial Design 3• Materials & Processes


Semester 4• Ergonomic Studies• Design Technology• Industrial Design 4• Design Research• Elective 2 • Global Classroom

Year 3Semester 5 • Design Management• Design in GlobalContext

• Design ReflectivePractice

• Professional Practice•Manufacturing Technology• Elective 3• Internship

Semester 6• Exhibition Design• Innovative Technology• Portfolio Review• Industrial Design 6

Career OpportunitiesThe evolution off time, and demand for new innovationand rapid development of new technology haveresulted in the necessity for business expansion. Theneed for research and development, and innovationhas seen increasing demand for people with industrialbackground. A graduate can work as:• Consumer Product Designer• Furniture Designer

• Automotive Designer• Toy Designer• Exhibition Designer• CAD Designer• Set Designer• Environmental Designer• Researcher• R&D Manager• Jewellery Designer• Signage Designer


JPT/BPP (N/213/6/0008) 3/16

Bachelor of Arts (Hons) of Creative Imaging inDigital Photography

YEAR 1Semester 1• History of Photography• Introduction to ImageMedia

• Element of Photography• Moral / Islamic Studies* or• Co-curriculum 1

Semester 2• Advanced Creative

Image Media• Photojournalism 1• Advertising Photography 1• Advertising Principles• Bahasa Malaysia A / B or• Co-curriculum 2

YEAR 2Semester 3• Photojournalism 2 • Architectural & Interior

Photography• Advertising Photography 2• Malaysian Studies or • Co-curriculum 3

Semester 4• Fashion Photography 1• Fine Art Photography 1• Creative Motion Graphics• Digital Video 1• Nature Photography

YEAR 3Semester 5• Fashion Photography 2• Fine Art Photography 2• Industry Training• Digital Video 2

Semester 6• Final Project • Research Method

Programme structure

Creative technology is all about combining moderntheory with relevant practical skills. Through advancetechnique this program is designed to the criticalthinking process, as well as visual literacy in evaluatingand understanding images and their implementations.In addition to this, it equips students aesthetically,technically and professionally for a future in photo-graphy. In other words, this program will developyour understanding of contemporary skills,methodologies and processes relevant to producingcreative work across the disciplines of visual arts,contemporary editorial art and journalism, digitalimaging, visual communication techniques andintegrating areas that are particularly valuable to thoseconsidering a professional photographic career.

BA (Hons) of Creative Imaging in Digital Photo-graphy will prepare you to becomes a successfulcreative thinker, business people and highly valuedemployees. In this course it also emphasizes on theoriginality of photography, self-expression, creative

thinking and experimentation within the discipline ofphotography. Therefore, it focuses on creative imagemaking while also exposing and experimenting tech-nical skills, which can be applied in the commercialfield. The aims are structured to provide studentswith the skill and understanding to enable them tocreate images that will stand out among the abun-dance of photographs in the commercial, editorialor fine art arenas.

Entry Requirement• Pass STPM/ A-Levels with 2 principal or a minimumCGPA of 2.0 or

• Pass Foundation / Matriculation programme (recog-nized by Malaysian Government) in related field or

• Pass Unified Examination Certificate (UEC) with anaverage of grade B in 5 subjects or

• Diploma in related field or• Any other equivalent qualification recognized byMalaysian Government.

Career Opportunities• Photojournalist• Advertising Photographer• Editorial Photographer• Media & Publication House Photographer • Art Director • Wedding Photographer • Portrait Photographer • Fashion Photographer

• Wildlife Photographer• Stock Photographer • Archaeological Photographer • Commercial Photographer • Food Photographer• Architectural Photographer• Landscape Photographer and Videographer• Travel Photographer• Entrepreneur Photographer



27

FACULTYOFDESIGN

INNOVATION

KPT/JPS (KA7687)06/12FACULTY

OFMULTIM

EDIACREATIVITY

Bachelor ofArts (Hons) in Games ArtDevelopment

28

Computer games have become mainstream media,with nett earnings even surpassing that of the filmindustry. Production values are very high and costs ofdevelopment are rising partly due to heavy demand,lack of specialised and qualified skilled workers, andthe pressure to deliver more within an increasinglyshorter amount of time. Hence, there is a need forpeople who are trained and competent in the workflowof game development with very specialized fieldsof studies. The games industry spans even to otherareas like serious games, casual games, mobile games,simulations and virtual reality. It comes as no surprisethen that more companies are now outsourcing theirwork to countries like Malaysia due to lower costsand a competitive standard of quality.

The BA (Hons) in Games Art Development is aprogramme specially developed with a comprehensiveapproach to developing the right mindsets for ajob in the global games industry, specifically in thearea of arts. The games art graduate will take awaywith them the right skill-set to develop world-classart and game assets that programmers will be ableto seamlessly integrate into their proprietary gameengines. The programme is designed to be highly

practical and industry-oriented. Students exploretheir own creative vision within the context of thisdiverse, multi-disciplinary medium with the aimof shaping and developing the promising regionalindustry. Their understanding of industry will beenhanced through involvement in the semesterlong internship, improving their potential for eventualemployment upon graduation.

The outline of the programme concentrates on allstages of the production process similar to the workflowpracticed by professionals from related industries.Students will undergo a series of hands-on profes-sional training to develop their skills in an industry-based learning system.

Entry requirement• Pass STPM /A Levels with minimum 2 principals;OR• Pass Foundation / Pre-university / Matriculationprogramme in related field; OR

• Pass Diploma in related field; OR• Any other equivalent qualifications recognized bythe Malaysian Government

Students with a recognized Diploma in related field willbe given advanced standing into the Degree programme.

YEAR 1Semester 1•Digital Imaging 1 •Design Principles•3D Modeling for Games 1•Visual Narrative Studies •Critical Game Studies 1•Conceptual Studies


Semester 2•Animation Studies 1•Digital Imaging 2•3D Modeling for Games 2•Games Assets

Development 1•Critical Games Studies 2•Concept Art for Games


YEAR 2Semester 3• Free Elective•Animation Studies 2 •Games Assets Development 2

•3D for Games 1•Introduction to Games Scripting

•Casual Games Development 1


Semester 4•3D for Games 2•Casual Games Development 2

•Games Assets Development 3

•Games Engine Studies•Games Portfolio Management

•Research Methodology

•Global Classroom

YEAR 3Semester 5•Dissertation for Games •Cinematography forGames

•Pre-Production for Games

•Entrepreneurship for Games

•Directed Elective (Streambased)

•InternshipSemester 6•Final Project•Games Production•Games Futures•Professional Studies

Programme structure

Career OpportunitiesGraduates will be able to work in the GamesDevelopment Industry as: • Games Artist• Games Modelers • Texture Artists• 3D Animators • 3D Modelers

Their options are limitless with many of the USand UK-based games companies setting up pro-duction studios in South-East Asia.

Graduates will also be skilled enough to work evenin the Post-Production Industry doing special effectsand 3D animation for Television Commercials.


KP/JPS (KR11359)03/15

Bachelor ofArts (Hons) inCreativeMultimediaFACULTYOF

MULTIM

EDIACREATIVITY

29

Creative Multimedia is the vehicle in which emergingtechnologies drive home the concept of multimediacommunications in business, art and design, enter-tainment and education.

The creative media and information businesses havealways been a crucial sector of the economy. Together,the creative and media business sectors invest, produceand disseminate a huge array of content that educates,informs and entertains the public. It is this creativecontent that people are looking for when they are con-necting to the Internet, activating their broadbandconnection, switching on their mobile phone orchoosing a channel on their TV service. The creativeand media sector is thus the true heart of theInformation Society, as it represents the segment thatis the most accessed, and most accessible by the masses.The emerging content provider in the InformationSociety will be a professional who understands theauthoring process, and who is an expert in graphics,sound, video and text content production.

The BA (Hons) in Creative Multimedia is a 3-yearprogramme that provides the students with an all-rounded knowledge on the four major componentsof Creative Multimedia; 2D Animation and Imaging,

3D Modeling & Animation, Video and Motion-Graphics, and Interactive Web Design. This is a highlyversatile, multi-disciplinary programme that providesthe students with a comprehensive education in theprinciples and practices of multimedia design, pro-duction, management and evaluation. This degree also focuses on the integration of theoryand technology, and their practical application tocurrent and emerging industry trends. An importantfeature is practical problem solving in multi-disci-plinary teams using current and emerging technologies.The programme simulates the practice in the mul-timedia industry and allows students to develop morespecialised skills in their chosen areas of interestand professional development.

Entry requirement• Pass STPM/A Levels with minimum 3 principals;OR• Pass Foundation / Pre-university / Matriculationprogramme in related field; OR

• Pass Diploma in related field; OR• Any other equivalent qualifications recognized bythe Malaysian GovernmentStudents with a recognized Diploma in related field willbe given advanced standing into the Degree programme.

YEAR 1Semester 1•Visual Communication•Digital Imaging 1•Typography Design•Design Principles 1 •History of Multimedia•Drawing


Semester 2•Conceptual Studies•Digital Imaging 2

•Design Principles 2•Film Language•Illustration•Animation Studies 1


YEAR 2Semester 3•Free Elective•Multimedia Imaging 1•Animation Studies 2 •Web Design 1

•3D Design 1•Video Production 1


Semester 4•Multimedia Imaging 2•Video Production 2•Web Design 2 •3D Design 2 •Research Methodology •Multimedia Project Management

•Global classroom

YEAR 3Semester 5•Multimedia Production•Interactive Design•Dissertation for Multimedia

•Visual Effects Production•Directed Elective (Stream based)

•Internship

Semester 6•Final Project•Professional Studies•Entrepreneurship•Media Law

Programme structure

Career OpportunitiesGraduates will gain a broader sense of conceptdevelopment and art direction in creative multime-dia through the theoretical understanding of theimpact, meaning and implications of multimediaand its associated technology. Thus, the graduate'sskill-set is honed not only in the usage and under-standing of technology but to train the graduates to befuture visionaries, creative directors and innovatorsof the creative multimedia industries. They will be able to work in almost all the key areas

of the Creative Multimedia Industry ranging fromPost-Production Companies, Web Design Studios,Animation Houses and Games Production Companies.Graduates will work as:• 3D Animators• 2D Artists• Web Designers• Interactive Web Specialists• 3D Texture Artists• Video Editors• Motion-Graphic Artists• Multimedia Designers


KP/JPS (KR11670)08/15FACULTY

OFMULTIM

EDIACREATIVITY

Bachelor ofArts (Hons)in Animation

30

The world of animation has diversified from film, TV,games and entertainment sectors to many other indus-tries. Digital animation is used for advanced training,simulation and planning programmes, medical diag-nosis, interactive learning and architectural virtualwalkthrough. Increasingly works from advanced coun-tries are being outsourced to countries like Malaysia.The evergrowing animation industry has made headwayinto markets represented by the various fields of researchsuch as behavioral analysis, architectural visualisation,and now, even in digital filmmaking. These are amongthe areas covered in the design practice. The BA (Hons) in Animation explores the funda-mental aspects of animation using contemporaryapproaches. This course will equip the graduates withthe fundamentals and principles of classical animation,which will serve as a solid foundation for every type,kind and style of animation. They will learn of thehistory, style and culture of animation as well as thescriptwriting, narrative and storytelling skills requiredthroughout an industry production pipeline. Students

will also explore digital animation techniques using3D and vector-graphics software, video and specialeffects techniques for creating stunning visuals fortheir animated projects and the necessary writing skillsfor the research and development of animation.The outline of the programme concentrates on all stagesof the production process similar to the workflowpracticed by professionals from related industries.Students will undergo a series of hands-on profes-sional training to develop their skills in an industry-based learning system.

Entry requirement•Pass STPM /A Levels with minimum 2 principals;OR•Pass Foundation / Pre-university / Matriculationprogramme in related field; OR

•Pass Diploma in related field; OR•Any other equivalent qualifications recognized bythe Malaysian Government


YEAR 1Semester 1•Digital Imaging 1 •Animation Practice 1•Film Structure•Conceptual Studies 1•DrawingSelect One:• Malaysian Studies• Co-Curriculum 1 Semester 2•History of Animation•Digital Imaging 2•Animation Practice 2

•Video Production•Conceptual Studies 2•Typography DesignSelect One:• Moral Studies• Islamic Studies• Co-Curriculum 2 YEAR 2Semester 3•Film Appreciation •Free Elective•Multimedia Imaging•Animation Practice 3•3D Modeling

•Pre-Production Studies 1Select One:• Bahasa Kebangsaan A /B• Co-Curriculum 3 Semester 4•Animation Practice 4•3D Animation 1•3D Environment & FX•Pre-Production Studies 2•Research Methodology•Global Classroom

YEAR 3Semester 5•3D Animation 2

•Animation Project Management

•Animation Production•Dissertation for Animation

•Directed Elective (Stream based)

•Internship

Semester 6•Professional Studies•3D Animation 3•Final Project•Entrepreneurship

Programme structure

Career OpportunitiesAnimation is one of the fastest-growing industriesin the world, which will potentially play an active role inour everyday lives. With technological developmentsat the stage they are today, it has become increasinglydifficult to differentiate reality from fiction. Animatorscan be responsible for one or all aspects of featurefilm production from the creation of models, photo

sets, computer-generated images, art direction,commercial material, even till that of advertisements.Graduates will be able to work as:• Animation Supervisors• Character Animators• 3D Animators• 3D Modelers• Digital matte Artists• Texture Artists


JPT/BPP (KA11059)10/15

Bachelor of Arts (Hons)in Games Design

31

The BA (Hons) in Games Design is a programmespecially developed with a comprehensive approach todeveloping the right mindsets for a job in the globalgames industry, specifically in the area of games design.The games design graduatewill take away with them theright skill-set to design, project-manage and produceworld-class games on top of attainingvaluable skills as aproject manager for a team of artists and programmers.The programme is designed to be highly practical andindustry-oriented. Students explore their own creativevision within the context of this diverse,multi-disciplinarymedium with the aim of shaping and developing thepromising regional industry. Their understanding ofindustry will be enhanced through involvement in thesemester long internship, improving their potential foreventual employment upon graduation.

At the end of the programme, students will be able to:• To be able to comprehend moral, cultural and ethical

issues and responsibilities and related inter-cultural communication within a global environment

• To be able to practice and conform to positive workattitudes and to develop the work ethics as importantrequirements in the digital content creation andcreative industries

• To be able to confidently deliver a theoretical and

technical information in an appropriate form for a specific audience. To be able to work with otherswho possesses various attitude, knowledge and skillsto achieve a common goal.

• To be able to demonstrate the ability to plan, implementand manage a game development project and to analyzesituationsand recognize the opportunityand potentialfor business

• To be able to functionally work in a variety of situationsandrole and to learn and adopt critical knowledgeof thedevelopment processes and concepts related to gamedevelopment and other content creation industries.

• To be able to learn independently and to identifyproblems and provide creative and innovative solutionsto design problems

Entry requirement•Pass STPM/ A-Levels with a minimum CGPA of 2.0•Pass Foundation (recognized by MalaysianGovernment) in related field or

• Pass Unified Examination Certificate (UEC) withan average of grade B in 5 subjects or

•Diploma in related field or•Any other equivalent qualification recognized byMalaysian Government.

YEAR 1Semester 1•Fundamentals of Games Design 1

•Fundamentals of Games Art 1

•Fundamentals of Games Technology 1

•Games System and Architecture

•Casual Games StudiesSelect One:• Malaysian Studies• Co-curriculum 1

Semester 2•Fundamentals of Games

Design 2•Fundamentals of Games Art 2

•Fundamentals of Games Technology 2

•Games Design Project 1•Game World Creation•Game Genre Studies 1Select One:• Islamic / Moral Studies• Co-curriculum 2

YEAR 2Semester 3•2D Games Project 1•Games Design Project 2

•Game Level Design •Game Genre Studies 2•DatabaseDesign for Games

Select One:• Bahasa Malaysia A / B • Co-curriculum 3

Semester 4•2D Games Project 2•Game Genre Studies 3•Game Assets Development

•Story Telling in Games•Game Platform Studies•Research Methodology

YEAR 3Semester 5•Dissertation for Games•Social Networks in Games•Games Business Knowledge

•Multiplayer Games Design•Games Design Project 3•Directed Elective

Semester 6•Final Project •Games Project Management

•Game Quality Control and Testing

•Games Localization•Games Design Project 4

Programme structure

Career OpportunitiesGraduates will be able to work in the GamesDevelopment Industry as Game Designers, LevelDesigners, Production Managers, Project Managers andGame Testers in either the local Games Industry,

which comprises International Games Developers suchas Codemasters and Ubisoft, or in local games compa-nies such as e-One Studios. Their options are limitlesswith many of the US and UK-based games companiessetting up production studios in South-East Asia.


FACULTYOF

MULTIM

EDIACREATIVITY

JPT/BPP (KA10650)01/16

Bachelor ofArts inMobileMedia Production

32

Career OpportunitiesGraduates will be able to work in the MobileApplications Industry as a Mobile ApplicationDeveloper, Mobile Programmer, iphone Developerand Software Designers in either the local MobileApplications Industry, which comprises International

Mobile Developers such as 3gwirelessjobs.com,Mobile Development Business, Telecom WirelessJobs and Jobisin. Their options are limitless withmany of the US and UK-based Mobile companiessetting up production studios in South-East Asia.

YEAR 1Semester 1• Mobile Media Studies 1• Interactive Web Studies 1•Digital Imaging 1•Design Principles•Web Design•Concept Development

Select One:• Moral / Islamic Studies•Co-curriculum 1

Semester 2•Mobile Media Studies 2•Interactive Web Studies 2•Digital Imaging 2

•Web Scripting 1•Screen Design

Select One:• Bahasa Kebangsaan A / B• Co-curriculum 2

YEAR 2Semester 3• Human Computer Interface • Database Management• Web Scripting 2• Application Development 1• Mobile Media Production 1

Select One:• Malaysian Studies or

• Co-curriculum 3

Semester 4•Introduction to Java Programming

•Information Architecture•Application Development 2

•Mobile Media Production 2

•Research Methodology

YEAR 3Semester 5• Dissertation for Mobile Content Development

• Mobile Device Programming 1

• Industrial Training• Mobile Application Development Project

• Free Elective 1

Semester 6•Final Project •Professional Studies•Entrepreneurship•Mobile Device Programming 2

•Free Elective 2

Programme structure

The growth in usage and application of all kinds ofmobile electronic devices has caused a change in theway some companies develop and distribute software.Users are increasingly looking for high-speed access,dynamic, entertaining and diverse content in alltypes of media on mobile and hand held devices:music, video, Internet, movies, games, medical,mobile learning and many other applications. In fact,the business of Mobile Applications now feature inthe top ten world companies, with forecasts of sectorgrowth and employment prospects being veryencouraging.

Students are taught key content technologies andelements in the creation of mobile applications such asanimation, web development, video, image mani-pulation and assorted development tools. Classes arestudent-centered, interactive, collaborative andmulti-disciplinary; giving students multiple avenuesin their respective areas of specialization from iphoneDevelopment tools to Windows Mobile. The coursealso develops practical skills to become a mobileapplication developer, as well as general knowledgeof computing and experience of programming.

At the end of the programme, students will be able to:

• To be able to design, manipulate or build content orapplication that relate directly to the mobiledevelopment process including documentation,asset creation, scripting, programming and use ofdesign-based methodology and skills.

•To be able to demonstrate the ability to plan, implementand manage a mobile application and contentdevelopment project and to analyze situations andrecognize the opportunity and potential for business.

• To be able functionally work in a variety of situationsand role to learn and adopt critical knowledge of thedevelopment processes and concepts related to MobileContent and Application Development Industry aswell as other content creation industries.

Entry requirement• 2 principals in STPM / 'A' Levels; OR• Pass any foundation / Matriculation (recognisedby Ministry of Higher Education of Malaysia)from related field ; OR

• Pass Unified Examination Certificate (UEC) with average grade B in 5 subjects; OR

• Diploma from related field with CGPA at least 2.50• OR other equivalent qualification recognized byMalaysian Government.


FACULTYOF

MULTIM

EDIACREATIVITY

KP/JPS (KR11180)03/15

Bachelor ofArts (Hons)inProfessional CommunicationFACULTY

OF COMMUNICATION,M

EDIA&BROADCASTING

33

The importance of communication as an integralpart of individual success is recognized in this pro-gramme as it strives to equip students with the abilityto communicate at all levels of society. Studentsare exposed to the varied skills of communication,advertising, public relations, writing and marketingas well as the soft skills of interacting well withpeople to enhance communication effectiveness.

Entry requirement• Pass STPM/A Levels with minimum 2 principals; OR• Pass Foundation/Matriculation programme in relatedfield; OR

• Pass Diploma in related field• Any other equivalent qualifications recognized bythe Malaysian GovernmentStudents with a recognized Diploma in related field willbe given advanced standing into the Degree programme.

YEAR 1Semester 1• Writing Skills forCommunicators

• Communication Theories• Public Speaking &Presentation Skills

• Fundamentals ofOrganisationalBehaviour

• Introduction to WebTechnology


Semester 2• Writing for Mass Media• Communication in theNew Economy

• Principles of PublicRelations

• Advertising Creativity• Digital Imaging


YEAR 2Semester 3• Writing for CreativeIndustries

• Media Law & Ethics• Global Marketing Major: Select One• Public Relations Writing• Copywriting

Elective: Select One• Public RelationsCommunications

• Advertising AgencyManagement


Semester 4•Media Audience Studies• CommunicationTechnology

Major: Select Two• Corporate Communication• Managing Publicity &Media Relations

• Media Planning• Strategic AdvertisingElective: Select One• Consumer Behaviour•Dynamics of SmallBusiness

• Principles of Business Law•Global Classroom

YEAR 3Semester 5• CommunicationResearch Methods

• Entrepreneurship• Strategic Marketing

CommunicationSelect One:• Public RelationsCampaign

• Advertising CampaignElective: Select One• Advertising Regulations,Issues & Ethics

• Public RelationsManagement

• InternshipSemester 6• Dissertation• Innovative ProblemSolving Skills

Major: Select One• International Public Relations

• Global AdvertisingElective: Select One• Internet Marketing• Digital Advertising

Programme structure

Career OpportunitiesA graduate can enter industries involved in adver-tising, public relations, journalism, marketing, pub-lishing and education. He or she can be employed as:• Communication manager• Senior writer• Editor

• Copy editor• Copywriter• Advertising manager• Freelance writer• Columnist• Public relations officer


JPT/BPP (R/321/6/0036) 11/16 FACULTY

OF COMMUNICATION,M

EDIA&BROADCASTING

Bachelor ofArts (Hons)inBroadcasting& Journalism

34

Broadcasting and Journalism demands a combina-tion set of skills and knowledge both in print andbroadcasting. Broadcast copy is written to be readout loud by newscaster with more accurate wordsand sentences which compliments picture, video andaudio leading to a perfect story. Print journalist mustprepare themselves to write, report and deliver thecontent for print to be parallel with the emergenceof new media. The television, radio and new mediaindustry including cable TV systems, continues toevolve in exciting ways. As the news business movesmore rapidly from the printed newspaper to electronicnews, demands will grow for students equipped forbroadcasting and journalism is politics, investigative,talk show, science and technology, entertainment

and sports. The programme will equip students notonly to hone their writing and editing skills in broadcast-ing and journalism but also to be more enterprising,inquisitive in order to stand out from the crowd.

Entry requirement• Pass STPM / A Levels with minimum 2 principals; OR• Pass Foundation / Matriculation programme in relatedfield; OR

• Pass Diploma in related field• Any other equivalent qualifications recognized bythe Malaysian Government


YEAR 1Semester 1•Writing Skills forCommunicators

•History of Journalism •News Media Institutions •Principles to Broadcasting•Introduction to WebTechnology


Semester 2•News Writing andReporting 1

•Feature Writing •Screen ProductionTechniques

•Digital Photography•Principles of PublicRelations


YEAR 2Semester 3•News Writing andReporting 2

•Media Law and Ethics •Broadcast Scriptwriting•Graphic and Publication Design

Elective: Select One•CorporateCommunication

•Public Relations Writing

Select One• Bahasa Kebangsaan A /B• Co-Curriculum 3 Semester 4•Media AudienceStudies

•Online and MobileJournalism

•TV News•Political News Analysis •Documentary StudiesElective: Select One•Investigative Journalism•Entrepreneurship•Corporate Production•Global ClassroomYEAR 3Semester 5•Communication

Research Methodology •Current Affairs & TalkShows

•Radio News•Newspaper Production•Social Psychology•Fundamentals of Organizational Behaviour

•Internship

Semester 6•Dissertation •Broadcast Production Project

•International RelationsStudies

•International PublicRelations

Programme structure

Career OpportunitiesA Limkokwing degree enables graduates to be versa-tile and provides them skills to a variety of fieldsincluding print media, electronic media, multimedia,design, advertising and public relation consultancies.They can be employed as: • Reporter• Journalist

• News Editor• News Producer• News Anchorperson• International Correspondent• TV Producer• Broadcast Journalist• Corporate Producer• Scriptwriter• Public Relations Manager


KP/JPS (A6165) 8/16

Bachelor ofArts (Hons)inDigital Film&TelevisionFACULTY

OF COMMUNICATION,M

EDIA&BROADCASTING

35

Students who have a passion to be outstandingfilmmakers will find this exciting course exactlyright for them. This course is set to dominate theinternational world of filmmaking whether inHollywood, Bollywood, Hong Kong, France, Italyand other emerging markets. The endless technicalpossibilities and flexibility of digital technologymakes the digital format the preferred choice ofsome of the top filmmakers of the world. This isthe opportune time for students to prepare themselvesfor the endless opportunities to come as they arethought how to conceptualize, write scripts, direct,

produce and edit films in the digital format.




YEAR 1Semester 1•Writing Skills for Communicators

•Film Studies •Public Speaking & Presentation Skills

•Screen Production Techniques

•Video for WebSelect One:• Malaysian Studies• Co-Curriculum 1

Semester 2•Principles of Scriptwriting•Aesthetics of Documentary

•Principles of Broadcasting•Digital Imaging•Digital PhotographySelect One:•Moral Studies• Islamic Studies• Co-Curriculum 2

YEAR 2Semester 3•Creative Interactive Design

•Media Law and Ethics•Directing Workshop•Digital Post

Select One:• Film Genre• Studio Directing• The Art of Producing

• Bahasa Kebangsaan A /B• Co-Curriculum 3

Semester 4•Animation Practice 1•Creative Multimedia •CommunicationTechnology: Policy andPlanning

•Sound Technology•Media Audience Studies

Select One:•Director’s Studies•Studio Production •Production Management

•Global Classroom

YEAR 3Semester 5•Communication Research Methods

•Animation Practice 2•Corporate Screenwriting•Global Advertising•Commercial and Music Video Production

•Asian Cinema•Internship

Semester 6•Corporate Video Production

•Exposition/Dissertation •Entrepreneurship forScreen Media

•Global Marketing

Programme structure

Career OpportunitiesA Limkowking degree programme enables the graduateto be versatile. They can apply their knowledge andskills to a variety of fields, including multimedia,broadcasting, directing, producing, and art directionfor film and television.

A graduate can enter such industries as advertising,broadcasting, filmmaking and multimedia. Theycan be employed as:

• Director• Producer• Screen Writer• Editor• Production Manager• Digital Camera Operator• Feature Film and Television Writer• Script Supervisor• Assistant Editor• Assistant Producer


JPT/BPP (R/321/7/0035) 10/16FACULTY

OF COMMUNICATION,M

EDIA&BROADCASTING

Bachelor ofArts (Hons) inEvent Management

36

YEAR 1Semester 1•Writing Skills for Communicators

•Event Operations and Industry

•Accounting for Managerial Decision

•Introduction to Web Technology

•Public Relations Principles

Select One:• Malaysian Studies• Co-Curriculum 1Semester 2•Corporate Event Management

•Global Marketing•Public Speaking and Presentation Skills

•Communication in the New Economy

•Digital Photography•Corporate Communication


YEAR 2Semester 3•Venue Concept and Operations

•Media Law and Ethics•Strategic Marketing•Public Relations Writing•Digital ImagingElective: Select One•Dynamics of Small Business

•Consumer Behaviour


Semester 4•Studies on Media Audiences

•Event Consultancy •Innovative ProblemSolving Skills

•Global Advertising•Global ClassroomElective: Select One•Public Relations Manangement

•Entrepreneurship

YEAR 3Semester 5•Entertainment and

Leisure EventManagement

•Event Impact Analysis•Sound and VideoProduction

•Public Relations Campaign

•InternshipElective: Select One•Advertising Process•Copywriting

Semester 6•Conference and Exhibition Management

•Dissertation •International Public Relations

Elective: Select One•Internet Marketing•Advertising Campaign

Programme structure

Career OpportunitiesA Limkokwing degree programme enables thegraduate to be versatile and to apply skills to meeta variety of challenges in event management. They can be employed as: • Accountant Manager• Campaign Manager

• PR Manager• Media Manager• On-site Team Leader• Talent Vault Manager• Resource Manager• Market Researcher• Corporate Writer

For students who enjoy making things happen, eventmanagement can be the most satisfying career. Eventshappen everyday and the professionally trained eventmanager is in high demand at all levels. A wide rangeof exciting and challenging activities awaits for thosewho choose this career - celebrity events, rock concerts,sports tournaments, corporate functions, exhibitions,product launches, marketing promotions and road shows.

The emergence of event management as a professionalskill is now recognised and needed by the fast growingservice industry. Now is the time to explore an excellent

career in this exciting world of event management.

Entry requirement• Pass STPM/A Levels with minimum 3 principals;OR• Pass Foundation/Matriculation programme in relatedfield; OR




JPT/BPP (N/090/6/0002)03/16

Bachelor ofCommunication(Hons)inDigitalMediaFACULTY

OF COMMUNICATION,M

EDIA&BROADCASTING

37

YEAR 1Semester 1•Communication Theories•Writing for Digital Media•Introduction to New Media

•Digital Photography •Video for WebSelect One:•Moral Studies• Islamic Studies• Co-Curriculum 1 Elective: Select One• Principles of PublicRelations

• Principles of Advertising

Semester 2•Communication in the New Economy

•Internet Technology &

Web Design•Media Convergence•Creative Multimedia Design

•Digital PhotographySelect One:• Bahasa Kebangsaan A /B• Co-Curriculum 2Elective: Select One• Principles of Journalism• Principles of BroadcastingYEAR 2Semester 3•Communication ResearchMethods

•Writing Skills for Communicators

•Digital Media Communication 1

•Media Audience Studies

Select One:• Malaysian Studies • Co-Curriculum 3 Elective: Select One• Digital Advertising• Public RelationsManagement

Semester 4•Communication Management

• Animation Practice •Internet Marketing•Radio & Television Production

•Digital Media Communication 2

Elective: Select One•Publication Design•Feature Writing•Global Classroom

YEAR 3Semester 5•Internet Technology in Communication

•Media Planning•Digital Technology 1•Internship

Semester 6•Corporate Communication

•Dissertation •Communication Law,Media & Ethics

•Digital Technology 2 Elective: Select One•Strategic Marketing Communication

•Public Relations Writing

Programme structure

Career OpportunitiesThere are many career opportunities that Bachelor ofCommunication (Hons) in Digital Media will preparefor you. Fields that fall into this category are as follows:Account Directors, Advertising, Communications/PR,

Copy writing, E-Business/E-Commerce, E-mailmarketing, IT, Marketing, Media Buyer, E-Learning,Project Management, Search Engine Optimization,Interface Design, Web Design, Lecturer, WebManagement and Web Programming.

This programme will cover aspects in new media,internet technology, digital media and how it canbe used to enhance communication in the digital eraof technology. The digital era of information andtechnology has created a strong demand for young tech-savvy individuals who are capable in using the latestand most advanced media tools in getting the messagethrough. Students will be exposed to multimedia andhow it plays an important role in the information age,digital technologies, theory of communication, newmedia communication methodologies and the digitalsociety. Material is presented in the form of readings,practical applications and self-assessments. Thisprogramme is for the tech-savvy and young com-municators that would like to have an edge in usingthe latest technology as a tool in communicating.Graduates will not only be able to manage, produceand design multimedia content such as web sites, DVDsand other interactive media, but also have a broadenough capability to allow them to join any organizationand perform in the media industry and beyond.When you graduate you will be able to:• exhibit extensive theoretical and practical knowledgeof digital media communications;

• demonstrate capacities for creativity, transformationand interpretation;

• demonstrate a flexible and innovative approach towardsnew media communication methodologies and the digital

society; and understand their relationship with andresponsibility to their cultural environment and society.

On a more practical level, you will be able to:• exhibit the capacity to design, conduct and presentoriginal ideas via digital media communications;

• critically and creatively engage with digital mediaof cultural significance across communities;

• contribute at an advanced level as collaborators,designers and writers; and

• demonstrate an entrepreneurial approach coupledwith an understanding of how to further innovatedigital media communications.

This course is in-line with the nation’s vision in movingtowards digital media and technology era. Graduateswillbe able to go straight into web design and web devel-opment, internet advertising, marketing and publishingwith a unique touch of communication skills.




JPT/BPP(U)1000-801/36Jld.7(40)FACULTY

OF COMMUNICATION,M

EDIA&BROADCASTING

BachelorofArts(Hons)Psychology Communication

38

YEAR 1Semester 1•Communication Theories •Writing Skills forCommunicators

•Introduction toPsychology

•Introduction toSociology

•Intro to Web Technology•Malaysian Studies or,Co-Curriculum 1(Performance, CommunityService, Sports or EventManagement)

Semester 2•Communication in theNew Economy

•Fundamentals ofOrganizational Behaviour

•Social Psychology•Media Psychology

Select One:•Moral Studies• Islamic Studies• Co-Curriculum 2(Performance, CommunityService, Sports or EventManagement)

YEAR 2Semester 3•Media Law and Ethics •Consumer Behaviour•Cognitive Psychology ofMass Communication

•Principles of PublicRelationsElective: Select One•Public RelationCommunication, or

•News Writing &Reporting 1

Select One:• Bahasa Kebangsaan A

• Bahasa Kebangsaan B• Co-Curriculum 3(Performance, CommunityService, Sports or EventManagement)

Semester 4•Media Audience Studies•CommunicationTechnology

•Psychology of Personality•Organizational Psychology•Corporate CommunicationElective: Select One•Managing Publicity &Media Relations

•News Writing &Reporting 2

•Global Classroom

YEAR 3Semester 5•Communication

Research Methodology•Entrepreneurship•Psychology ofCommunication

•Personnel PsychologyElective: Select One•Public RelationsManagement, or

•Feature Writing

Semester 6•Dissertation•Community Psychology•Strategic Marketing•Internship Elective: Select One•International PublicRelations, or•International RelationsStudies

Programme structure

Career OpportunitiesIn today digitalised environment, communicationswith customers have become a two-way communica-tion. Therefore it is imperative to accurately profile thetarget audience if a brand or an organisation is to suc-ceed in engaging them. The study of Psychology andCommunication develops these specific skills andknowledge which provide an advantage for employ-ment opportunities in Public Relations, Business

Communications, Advertising and Marketing,Broadcasting, the Media, Journalism, Publishing,research and consultancy. Psychology also enhancesother job-related skills - such as skills in research, infor-mation processing, analysis evaluation, organization,oral and written communication - equipping gradu-ates for an increasingly dynamic job market in suchbroad areas as administration, management, businessand the public service.

TThe Bachelor of Communication (Hons) withPsychology is a three-year honours degree designed toprogressively equip students to master the role thatcommunication plays in creating, maintaining, andchanging human behaviour through major disci-plines, especially in the field of Public Relations,Professional Communication, Journalism, InterpersonalCommunication, Advertising, Marketing, Businessand Corporate Communication, Management andLeadership roles, and general personal developmentand effectiveness.

The discipline of Psychology is a broad subject whichaims to understand human mental processes, feelings,and behaviours. Psychologists explore topics such asinterpersonal relationships, perception, emotion, per-sonality, leadership, language and culture, to name buta few. Communication is a discipline which can be

viewed as occurring on a spectrum from the global orlarge-scale to the interpersonal or small-scale level.Together, this course will explore the foundations ofpsychology, interpersonal communication, social psy-chology, personality, consumer behaviour, publicspeaking, presentation skills, and communication andpsychological processes at work (within organizations).

Entry requirement• Pass STPM/A Levels with minimum 3 principals;OR• Pass Foundation/Matriculation programme in relatedfield; OR




JPT/BPP(U)1000-801/35/Jld5(17)

Bachelor of Arts (Hons) Media Innovation& GlobalisationFACULTY

OF COMMUNICATION,M

EDIA&BROADCASTING

39

YEAR 1Semester 1•Communication Theories•Introduction to New Media•Computers & DigitalTechnology•Writing Skills for MassMedia•Digital PhotographySelect One:•Malaysian Studies or,• Co-Curriculum 1(Performance, CommunityService, Sports or EventManagement)

Semester 2•Internet Technology &Communication Network•Media Convergence•Culture & Globalization•Communication in NewEconomy

•Publication DesignSelect One:•Moral Studies, or• Islamic Studies, or• Co-Curriculum 2(Performance, CommunityService, Sports or EventManagement)

YEAR 2Semester 3•Communication Law &Media Ethics•Digital Technology•Digital MediaCommunication•Digital AdvertisingSelect One:• BahasaKebangsaan A, or• BahasaKebangsaan B, or• Co-Curriculum 3(Performance, CommunityService, Sports or Event

Management)Elective: Select One• Principles of Broadcasting•Web Journalism

Semester 4•Media Audiences Study•Global Media Markets &Policies

•Media Planning•CommunicationManagement

•Mobile System &Application

Elective: Select One•Production Design•Conceptual DesignYEAR 3Semester 5•CommunicationResearch Method

•International Relations

and Global Activism•Advertising Management•Information SystemsAnalysis & Design

•Global ClassroomElective: Select One• Radio & TV Production• Creative Multimedia DesignSemester 6•Dissertation•Innovation inCommunication

•E-commerce Tools &Applications

•Internet Marketing•InternshipElective: Select One•Digital Post•Animation Practice

Programme structure

Career OpportunitiesWith the convergence of communication technologyand proliferation of digital media, graduates areexpected to be internationally-minded and sensitive toglobal cultures in their approach to solving communi-

cation problems.Students will work as content creators in the areas ofTV/video and movie production, radio and audioproduction, print and graphic communications, pho-tography, and animation.

A new age requires new demands in learning. AlvinToffler, a renowned futurist calls this age as the thirdwave, where changes in the way we communicate andthe tools we use are so fast paced that we have to learnthe ability to adapt to steep learning curves. Lookingat today’s media landscape many of the most relevantand widely used media are the ones innovated recent-ly. This course will equip students with the ability toadapt to technologies of the future while at the sametime understanding the essence of the way we com-municate. This is even more important consideringthat media and communication are more pivotal totoday’s society and cultures Students will have hands-on exposure to differenttechnologies of new and traditional media and alsoproduce their own contents and shows, or creatingnew applications and platforms,giving them an over-all knowledge and practice of the industry. This courseenables the students to tap into the potentially lucra-tive market created by the rise of such new technolo-gies in the field of communication by equipping themwith skills to handle and manage the technologies thatis so vital in this sector, namely digital communica-tion, wireless devices, broadband, media design andother emerging media and telecommunication tech-

nologies. With its "hands-on minds-on" approach,this programme covers the many premises in commu-nication, understanding the workings of communica-tion technology with a dedicated focus on new media.

A set of wide range of skills is imbued to give gradu-ates the ability to write different kinds of contents, cre-ating the latest digital applications or innovating cut-ting edge methods in traditional media. They will beable to conceptualize and create content for the latestmedia products as well as being proficient in the tech-nological aspects of media. Projects will include com-puter-based activities such as creating videos, editingphotos, working with audio, cartooning, developinganimations, and designing web pages.





OFARCHITECTURE

&THEBUILT

ENVIRONMENT

Bachelor ofArts in Interior Architecture

40

Career OpportunitiesCareer prospects await graduates in areas such as: • Interior Architect/Designer• Exhibition Design & Event Management• Public Space Planner• Commercial Space Planner• Set Designer for the Entertainment Industry• Furniture Designer

• Residential Designer• Retail Designer• Visualizer• CAD Designer• Information Designer• Project Management Consultant• Colour Consultant• Arbitrator for Interior Design Profession

YEAR 1Semester 1•Architectural Graphic 141•Architecture Culture & History 141•Interior Architecture 141 •Theory & Practice of Design 141•Building Science 141•Building Construction & Materials 141

•Environmental Psychology•Select One:• Malaysian Studies• Co-Curriculum 1

Semester 2•Digital Communication142•Design Communication 142•Architecture Culture & History 142•Interior Architecture 142•Building Science 142•Building Construction &Materials 142

•Seminar/Workshop

Select One:• Bahasa Kebangsaan A/B• Co-Curriculum 2

YEAR 2Semester 3•Digital Communication241•Architecture Culture & History 241 •Interior Architecture 241•Building Science 241•Building Technology 241•Design Communication 241•Furniture Design Workshop 241

Select One:•Moral Studies• Islamic Studies• Co-Curriculum 3 Semester 4•Digital Communication 242•Design Communication 242

•Furniture Design Workshop 242•Furniture, Furnishing, Fitting & Equipment 242

•Interior Architecture 242•Professional Practice 242•Environmental Study & Services 242•Building Technology 242•Global Classroom

YEAR 3Semester 5•Research Methodology 341•Practical Training & Report 341•Design Management & Bye Law341

Semester 6•Interior Architecture 342•Directed Research 342•Project Management 342•Leadership in Energy & Environmental Design (LEED) 342

Programme structure

The scope of work in interior design has expandedtremendously. As the built environment of thepresent day has grown in complexity and diversity,the realm of the interior has become a professionin its own right. While an interior designer worksalongside other consultant such as architects, engi-neers and construction managers, in many cases todayprojects are handled independently by a new breedof professionals: interior architects. These are cre-ative professionals who do not only plan and designpublic, commercial, recreational, institutional anddomestic buildings, but are also responsible for andqualified in the management of the implementationof such projects.

These projects help Interior Architecture students to

develop an understanding of the relationship betweenarchitecture, interiors, engineering and project manage-ment. Students will also learn to solve pragmatic pro-blems related to interior spaces and build up a soundknowledge of construction as well as technical issues.

Entry requirement•Pass STPM/A Levels with minimum 2 principals;OR •Pass Foundation/Matriculation programme in relatedfield; OR

•Pass Diploma in related field•Any other equivalent qualifications recognized bythe Malaysian Government



KPT/JPS (KA 7666) 12/12

Bachelor ofArts (Hons)inUrbanPlanning&DesignFACULTYOF

ARCHITECTURE&THEBUILT

ENVIRONMENT

41

YEAR 1Semester 1•Planning Studio 1•Evolution of Planning Ideas

•City in History •Introduction to Planning•Communication Principal


Semester 2•Planning Studio 2•Site Planning•Malaysian Society•Option 142 - Plant Material

•Communication 112

YEAR 2Semester 3•Planning Studio 3 •Land-use Planning 1•Development & Urban Environment

•Quantitative Technique & Computer


Semester 4•Planning Studio 4 •Land-use Planning 2•Transport Planning & Highway Engineering

•Urban Economic Geography

•Urban Engineering•Global Classroom•Select One:• Malaysian Studies• Co-Curriculum 3

YEAR 3Semester 5•Planning Studio 5 •Public Policy Making 1 - Structure Plan

•Planning Law (Malaysian Context)

•Community & Housing Diversity

•Shaping the Metropolis•Seminar

Semester 6• Planning Studio 6 • Public Policy Making 2 -

Local Plan• Environmental Sustainable Studies

• GIS in Planning• Government & Politics in Planning

• Research Methodology

YEAR 4Semester 7• Industrial Training• Industrial Training Report & Logbook

• Planning TheorySemester 8• Research Project• Planning Practice• Development Control & Management

• Option 143 - Project Management

Programme structure

Career OpportunitiesCareer prospects await graduates in areas such as: • Urban Planner• Urban Designer

• Transportation planner• Urban Landscape Designer• Consultant Planner

Urban planning and design is a professional disciplinethat explores several aspects of the built and socialenvironments of cities and communities anticipatinghow the city will function and how it will look as itdevelops (or redevelops) in the future. Urban plan-ning aspects takes into consideration the technicaland political process concerned with the welfare ofpeople, control of the use of land, transportationand communication networks, and protection andenhancement of the city environment. The designaspects responds to changes of the technology aswell as construction that deals with the look andaesthetic details of urban places and spaces. Thesedesigned spaces creates sense of place, character andgive meanings to the city as well as becomes theplatform for social interactions that enriches the qualityof life for the people, vital not only for the growthof the nation, but also in making a livable and sus-tainable nation. The student's journey in this coursestarts with the fundamentals on Urban Planning as

well as fundamentals of design principles followedby a thorough training on every discipline involvedin this field. Modules of study are centered on theplanning, conservation and heritage, policy and plan-ning law as well as landscape. Ultimately, the studentwill be equipped with a holistic understanding ofthe basic knowledge and operational skills necessaryfor achieving sustainable urban planning and design,their environments, facilities and support services.

Entry requirement•Pass STPM/A Levels with minimum 2 principals;OR •Pass Foundation/Matriculation programme in relatedfield; OR




KPT/JPS (KA 7667) 12/12FACULTY

OFARCHITECTURE

&THEBUILT

ENVIRONMENT

Bachelor ofArts (Hons)in Landscape Architecture

42

YEAR 1Semester 1• Landscape DesignStudio 1

• Design Theory 1• Landscape Drawing 1 • English forCommunication

•Select One:• Malaysian Studies• Co-Curriculum 1

Semester 2• Landscape DesignStudio 2

• Plant Material • Design Theory 2

• Landscape Drawing 2


YEAR 2Semester 3• Landscape DesignStudio 3

• Computer Aided Design 1•Material & Technology • History & Philosophy inLandscape

Select One• Bahasa Kebangsaan A/B

• Co-Curriculum 3

Semester 4• Landscape Design Studio 4 • Landscape Construction 1• Computer Aided Design 2• Forestry in TropicalClimate

• Soil Science•Global Classroom

YEAR 3Semester 5• Landscape Design Studio 5• Landscape Construction 2• Asia Landscape

Semester 6• Landscape Design Studio 6• Research Methodology• Softscape Maintenance •Malaysia Landscape

YEAR 4Semester 7• Office Practise & Report• Logbook & portfolios

Semester 8• Landscape Design Studio 7• Project Management• Housing Law• Landscape Seminar &Conference

Programme structure

Career OpportunitiesCareer prospects await graduates in areas such as: • Landscape Architect• Landscape Designer• Park and Recreation Managers

• Golf course Designer• Theme Park Designer/Conceptualiser• Project Manager• Landscape Consultant• Nursery Manager

A recent report by a national publication calledlandscape architecture a "hot-track profession." Notonly is nearly every landscape architecture studentassured of a job when he or she graduates, it is likelythat several offers might be on the table.

The best landscape architects care deeply about thehealth and well-being of people and cultures. Theywant to ensure that development does not damageenvironmental and cultural integrity. They like touse products and materials that will have as fewimpacts on the environment as possible. Landscapearchitects take steps to forecast what the long-termimpacts of a project will be.

There is a wide range of opportunities for landscapearchitects. Landscape architects work on a varietyof projects such as the development of open spaces,waterfront improvement projects, recreation areas likegolf courses, theme parks and public playgrounds, orsuch of preservation project like wildlife refuges,zoos, and transportation systems such as street andhighway beautification. Increasingly, landscape archi-

tects work in environmental remediation, such aspreservation and restoration of wetlands. Historiclandscape preservation and restoration is another areawhere landscape architects increasingly play a role.

Lastly, landscape architects never stop learning. Theyseek constant improvement in knowledge, abilities,and skills to more effectively achieve sustainable develop-ment. As they learn, landscape architects activelyengage in creating awareness of sustainable develop-mentamong clients, government, academia, students,and the public at large.

Entry requirement•Pass STPM/A Levels with minimum 2 principals; OR •Pass Foundation/Matriculation programme in relatedfield; OR




KPT/JPS (KA 7668) 08/12

Bachelorof Science(Hons)of FacilitiesManagementFACULTYOF


ENVIRONMENT

43

Career OpportunitiesCareer prospects await graduates in areas such as: • Facility Manager• Operations Manager• Building Manager• Administrative Manager

• Facility Management Supplier• Building Maintenance Manager• IT Manager• Human Resource Manager• Project Manager• Resource Manager

Facilities Management is a multi-disciplinary profes-sion that ensures functionality of the built environmentby integrating people, place, process and technology.

Facilities Management takes into account the impactof the buildings’ use, performance, and supportservices upon people and the workplace. It ensuresthat everything is available and operating properly forbuilding occupants to do their work convenientlyand efficiently. Concerned with the effective planning,design, management, maintenance and adaptationof building stock, facilities management is a highlyregarded profession that responds to the needs ofinstitutions and as such, it contributes hugely tothe growth of a nation.

The student’s journey in this course starts with thefundamentals on facility management, followed bya thorough training on every discipline involved inthis field. Modules of study are centered on the man-

agement of facilities, human resource, finance, safetyand security, digital communication, and organisationalbehaviour. Ultimately, the student will be equippedwith a holistic understanding of the basic knowledgeand operational skills necessary for the effective man-agement of buildings, their environments, facilities,and support services.




YEAR 1Semester 1•Digital Communication 141•Introduction toConstructionManagement

•Facilities Management 1•Building Structure &Measurement

•Introduction to BuildingScience


Semester 2•Digital Communication 142•Quantity & Estimating

• Facilities Management 2•Building Construction &Material 142

•Building Science &Service 142

•Building Economics


YEAR 2Semester 3•Information Technology& Communication

• Directed Option 241-Procurement

•Value Management•Facilities Management 3

•Building Technology 241•Building Science &Service 241

•Building System &MaintenanceIntegration


Semester 4•Directed Option 242-Contract Administration

•Professional Practice 242•Facilities Management 4•Project Management 242•Maintainbility of Facilities 242

•Global Classroom

YEAR 3Semester 5•Organisational Behaviour•Financial Management•Directed Research •Practical (OfficeCurriculum)

•Safety, Health & RiskManagement

•Seminar

Semester 6•Human ResourceManagement

•Facilities Thesis •Case Studies in FacilitiesManagement

Programme structure


KPT/JPS (KA 7669) 08/12FACULTY

OFARCHITECTURE

&THEBUILT

ENVIRONMENT

Bachelor of Science(Hons) ofConstructionManagement

44

YEAR 1Semester 1•Construction Technology 1•Building Structure 1•Site Surveying•Building Services 1•Information Technology& Communication

•Construction Materials 1• Malaysian Studies• Co-Curriculum 1(Performance)

Semester 2•Construction Technology 2•Building Structure 2•Building Services 2 •Building Quantities

•Building Science•Construction Materials 2•Bahasa Kebangsaan A(Dip or Degree) Local

• Bahasa Kebangsaan B• Co-Curriculum 2 (Sports)

YEAR 2Semester 3•Construction Technology 3•ConstructionManagement 1

•Construction Law•Procurement System•Construction Economics•Production Management•CAD-Computer AidedDesign

• Islamic Studies• Moral Studies• Co-Curriculum 3 (EventManagement)

Semester 4•ConstructionManagement 2

•Sustainable & GreenConstruction

•Contract Management•Professional Practice &Management

• Facilities and MaintenanceManagement

•Research Methodology•Construction Health &Safety

•Global Classroom

Semester 5•Construction IndustryAttachment

Semester 6•ConstructionManagement 3

•Project Evaluation &Development

•Financial Management •Construction BusinessManagement

•Management Theory &Practice

•Research Project

Programme structure

Career OpportunitiesA graduate in the Bachelor of Science (Hons) of Con-struction Management can take up a job position as: • Construction Manager

• Project Co-ordinator• Project Manager• Site Manager• Site Supervisor

Construction Management is a professional disciplinethat exists within the overall framework of the buildingindustry with its own area of specialty and considerationsprimarily for the effective and efficient managementconstruction as to meet the costs and deadline.Construction Management takes into considerationbasic issues such as time frame, availability of material,labour and human resource, financial constraint. It isa profession that responds to the needs of the build-ing industry and contributes to the success of theconstruction projects, hence economic growth andprosperity of a country. While responding to changes of the technology, con-struction plays a vital role in ensuring the quality ofthe built environment.Student will begin with a thorough training in construc-

tionand its process, the basic principles of managementthen move on to explore various construction relatedareas. Modules of study are centered on buildingmanagement knowledge and skill. Contract manage-ment, building economies, management softwareare also studied within this field.

Entry requirement•Pass STPM/A Levels with minimum 2 principals; OR •Pass Foundation/Matriculation programme in relatedfield; OR

•Pass Diploma in related field• Any other equivalent qualifications recognized bythe Malaysian GovernmentStudents with a recognised Diploma in the relevant fieldwill be given credit exemptions based on past results andportfolio review (where applicable).


KPT/JPS/(KA8626) 08/13

Bachelor of Science (Architectural Studies)FACULTYOF


ENVIRONMENT

45

Career OpportunitiesFor a graduate with a Bachelor of Science (ArchitecturalStudies), job opportunities bound as:• Architectural Assistant• Assistant Designer• Project Manager• Project Coordinator• Site Supervisor• Design Consultant• Interior Designer/Interior Architect• Landscape Designer

• 3D Visualiser• Architectural Model Specialist• Tutor• Architectural Draftsman• Architectural Photographer• CAD/3D Visualiser• Graphic Designer• Theme Park Conceptual Architect• Architectural Structure Specialist• Residential/Commercial Architect• Resort/Hotel Architectural Conceptualiser• Town Planning Conceptual Architect

YEAR 1Semester 1•Architectural Design & Theory 1

•Building Construction& Materials 1

•Architecture Drawing 1•Computer Aided Design1•CommunicationPrinciples

•Building Science


Semester 2•Architectural Design 2

•Building Construction &Materials 2

•Structures 1•Ecologically Sustainable Design

•Architecture Drawing 2•Computer Aided Design 2


YEAR 2Semester 3•Architectural Design 3•Building Construction &Material 3

•Structures 2

•Building Services 1•Architecture Techniques•Landscape


Semester 4•Architectural Design 4•Building Construction &Materials 4

•Structures 3•Building Services 2•Architecture History &Theory 1

•Introduction to Planning

•Global Classroom

YEAR 3Semester 5•Architectural Design 5•Building Construction& Materials 5

•Building Services 3• ArchitecturalCommunication Project

• Architecture History &Theory 2

Semester 6•Architectural Design 6•Working Drawing•Environmental Design•Architecture History & Theory 3

•Elective •Specification

Programme structure

The Bachelor of Science (Architectural Studies) isthe first part of the Architect’s training. The threeyears delivered in this programme precedes the finaltwo years available in the Bachelor of Architecture.Professionally, architectural training requires aminimum of seven years and consists of three parts.The first two parts, comprising of 5 years of study iscompleted in an academic institutions. It consists ofa three year Bachelor of Science degree (for Part I)followed by a two year study that confers a Bachelorof Architecture degree that is recognised profe-ssionally as Part II. Between the two parts, theUniversity requires student to undertake a period ofpractical training ranging from 6 months to oneyear. The two parts, though conferring two differentBachelors degree, at the end of the third and fifthstudy year maybe one continuous process. Thecurriculum is designed as one; meaning that manyof the things taught in the fourth year through the

Bachelor of Architecture are developments ofthings learnt in the third year. The third part is atwo year period of practical training or workingexperience that enables a candidate to sit for theprofessional Part III Examination.

Entry requirement• Pass STPM / A Levels with minimum 2 principalsand pass in Arts subject; OR

• Pass Foundation/Matriculation programme in relatedfield; OR

• Pass Diploma in Architecture Or Diploma inArchitecture with LAM Part 1 form any recognizedinstitution; OR




JPT/BPP(U)1000-801/36/Jld8(9)FACULTY

OFARCHITECTURE

&THEBUILT

ENVIRONMENT

Bachelor of Civil Engineering

46

YEAR 1Semester 1•Engineering Mathematics I(Vector Calculus)

•Statics and Dynamics•Computer Programming•Engineering Surney•Malaysian Studies

Semester 2•Engineering Mathematics II(Algebra)

•Structural Analysis I•Strength of Materials•Bahasa Kebangsaan A/B•Civil Engineering Materials

YEAR 2Semester 3

•Engineering Mathematics III(Differential Equations)

•Fluid Mechanics•Environmental Engineering•CAD in Civil Engineering•Engineers and Society•Islamic Studies/MoralStudies

Semester 4•Engineering Mathematics IV(Statistics)

•Waste water Engineering•Structural Analysis II•Soil Mechanics•Hydrology and WaterResources

YEAR 3Semester 5•Hydraulics•Construction Methods andTechnologies

•Structural Design I(Reinforced Concrete)

•Foundation Engineering•Highway and TrafficEngineering

Semester 6•Sustainable UrbanPlanning

•Stormwater Management •Site Investigation•Professional Ethics andLaw

•Structural Design II

(Structural Steel)Intersession•Industrial Training

YEAR 4Semester 7•Engineering Management•Capstone Project I•Structural Design III(Prestressed Concrete)•Elective I•Elective II•Final Year Project I

Semester 8•Project Management•Capstone Project II•Elective III•Final Year Project II

Programme structure

Over the next decade the landscape of the worldwill be hugely transformed as new and excitingengineering projects materialize, such as theworld’s first shipping tunnel, a space age underwa-ter hotel and the world’s biggest shopping mall. Atthe heart of these projects are civil engineers whoplan and build structures as wide training asbridges, buildings, transport systems and dams.The majority of civil engineering careers are witharchitectural firms or construction companies andthe largest percentage of civil engineering careersare as structural engineers.

Entry requirement•Pass STPM / A Levels with minimum 2 principalsand pass in Arts subject; OR

•Pass Foundation/Matriculation programme in relatedfield; OR

• Pass Diploma in Architecture OR• Any other equivalent qualifications recognized bythe Malaysian Government


Career OpportunitiesA career in civil engineering can be diverse and excit-ing, touching on everything from geology to survey-ing to risk management. There are a number of tech-nical specialities within the scope of civil engineering.These include:Structural Engineering:Creating structural elementsof design for a wide range of structures.Geotechnical Engineering: Concerns rock and soilthat support the structures that other civil engineersdesign.Environmental Engineering:Designing systems for

the treatment of chemical, biological and thermalwastes.Materials Engineering: Experts of the various mate-rials which other civil engineers use for their projects.Water Resource Engineering:Experts of the variousmaterials which other civil engineers use for their projects.Earthquake Engineering: A specialty dealing withcreating buildings and other structures that can with-stand the stresses of earthquakes without falling.Coastal Engineering:managing the coastal areas of acountry including marshlands. Creating defencesagainst flooding and erosion.


KPT/JPS/(KA8612) 08/13

Bachelor ofArchitectureFACULTYOF


ENVIRONMENT

47

YEAR 1Semester 1•Architectural Design &Theory 1

•Building Construction & Materials 1

•Architectural Drawing 1•Computer - Aided Design 1•Communication Principles

•Building Science


Semester 2•Architectural Design 2•Building Construction &Materials 2

•Structures 1•Ecologically SustainableDesign

•Architectural Drawing 2•Computer - Aided Design 2

Select One:• Malaysian Studies

• Co-Curriculum 2

YEAR 2Semester 3•Architectural Design 3 •Building Construction &Materials 3

•Structures 2•Building Services 1•Architecture Techniques•Landscape

Select One:•Bahasa Kebangsaan A /B• Co-Curriculum 3

Semester 4•Architecture Design 4•Building Construction &Materials 4

•Structures 3•Building Services 2•Architecture History & Theory 1

•Introduction to Planning•Global Classroom

YEAR 3Semester 5•Architecture Design 5•Building Construction &Materials 5

•Building Services 3•ArchitectureCommunication Project

•Architecture History &Theory 2

Semester 6•Architecture Design 6 •Working Drawing •Environmental Design•Architecture History &Theory 3

•Elective•Specification

YEAR 4Semester 7•Practical Training

Semester 8•Housing Design Studio•Advanced Construction•Environment Behaviour

•Introduction to Urban Planning

•Design Seminar•Design Practice 1

YEAR 5Semester 9•Urban Design Studio•Integrated Buiding System

•Research Methodology•Directed Elective•Project Management 1•Building Economics•Design Practice 2

Semester 10•Thesis Part 1•Topical Studies •Project Management 2•Professional Practice 1

YEAR 6

Semester 11•Thesis Part 2 •Directed Elective 2•Professional Practice 2

Programme structure

The Bachelor of Architecture programme is the secondpart of the Architect's training. It continues from theBachelor of Science (Architectural Studies) program.Generally there are four streams of studies; design,technology, practice and special interest. Design studiesexpand in terms of scale and complexity, from multistorey housing to urban design and design thesis.The design thesis is the most comprehensive, in termsof thought development and exploration of ideas.Technology classes explore advance systems (such asintegrated systems design and large span structures) andspecialised constructions such as prefabricated system,modular system and industrialised building system.

The students are also taught professional practice andproject management, in line with the expectationsof the Professional Part III Examination.

Specialised studies are introduced to provide special skills to enhance their study and work skills and toprovide additional career opportunities. The subjectResearch Methods provides the skill to use in the

Topical Studies which can be a background or pre-liminary study to their thesis and at the same timesharpen their ability to develop their thesis. In theDirected Elective that student must complete butwith a choice of areas of study, either in design theory,project management, business studies or technology.The 8 credits bring the student enough to be initialpractitioners in these four fields.

Entry requirement•Pass STPM / A Levels with minimum 2 principalsand pass in Arts subject; OR

•Pass Foundation/Matriculation programme in relatedfield; OR

• Pass Diploma in Architecture OR• Any other equivalent qualifications recognized bythe Malaysian Government



FACULTYOF


ENVIRONMENT

48

Career OpportunitiesThe architectural profession continues to grow andevolve. As population grows, more and more peoplecontinue to want more housing, schools, office spaces,commercial spaces. The profession continues to be indemand. Currently only buildings in urban areas usearchitects. However as nations develop and the standardof living and system of government improve, ruralhousing too will need architects. Developing countrieswill also need architects. The demand for architectand career opportunities, either as employees in thepubic sector or as practitioners, continuously increase.

Opportunities for self expression, innovation anddevelopment are endless. The process of designing,documenting and building is a very long and involvedprocess. The design process, legal, financial, contractualand statutory process are also becoming more complex.Many young graduates are opting to specialised sayin project management, or specialist to provide designor documentation services. IT is playing an increasinglyimportant role in education and practice of architects.At Limkokwing we provide the opportunity to blendwith animation, design, graphics and art.

JPT/BPP (R/214/6/0020)4/2016

Bachelor ofArts (Hons) in Fashion&RetailingFACULTYOF

FASHION&LIFESTYLE

CREATIVITY

49

The course is specially designed to upgrade skillsand knowledge that will enable graduates to excelin the fashion business by being more creative andprogressive. They are able to evaluate and respond tofast-changing fashion trends. Skills and knowledgein the fashion field are important elements becausethey determine placement for industrial training thatcan lead to career openings in the high-end market.These insights will be conveyed to students, stressingand emphasizing the basic structure and principlesimportant to the fashion industry Skills and knowl-edge gained will equip students with the ability toengage in display design (merchandising, retailingand display) using their individual expertise andcreativity. The main objective of this programme isto ensure graduates excel in the fashion design busi-

ness and industries related to it. Due to fashion trendchanges, technical skills are always needed to upgradethe productivity of industries. Those in possessionof the skills and knowledge will always be in demand.Their creative talent and capability to assess industryrequirements will ensure that they are successful intheir careers.

Entry requirement•Pass STPM /ALevels with minimum 2 principals; OR •Pass Foundation/Matriculation programme in relatedfield; OR

•Any other equivalent qualifications recognized bythe Malaysian Government


Programme structureYear 1 Semester 1 • Fundamentals ofSociology

• Principles of Retailing• Design ManagementPrinciples 1


• English 1 Select One:•Malaysian Studies• Co-Curriculum 1

Semester 2• Principles of Fashion

Marketing • Fashion Marketing • Retail & Logistics• Creative Development• English 2 Select One:•Moral Studies• Islamic Studies• Co-Curriculum 2

Year 2Semester 3 • Fashion Design &Visualization: Design 1

• Fashion Design &Visualization: Production 1

• Textile Design • Hair & Face Design• Fashion Styling &Coordination: RedCarpet Glamour

• English Language 3Select One:• Thinking Skills• Entrepreneurship• Leadership Skill &Human Relations

• Creative & InnovationSkills

• Writing Skills• EQ Management Skills• Decision Making Skills• Bahasa Kebangsaan A(Local students)

Semester 4• Fashion Design &Visualization: Design 2

• Fashion Design &Visualization:Production 2

• ProductCommercialization

• Branding & E-commerce:Build your Brand

• English Language 4 • Malaysian Economy• Government & PublicPolicy of Malaysia

• OrganisationalBehaviour in theMulti-Ethnic Society ofMalaysia

• Work Sociology &Malaysian Industry

• Constitution & Societyin Malaysia

• Comparison ofReligions

• Comparison of Ethnics• Banking & Finance inMalaysia

• Global Classroom

Year 3Semester 5 • Human ResourceManagement

• Electronic Commerce • Brand Management • Fashion EventManagement

• English 5• Internship Semester 6• InternationalMarketing

• Marketing Research • Product Development• Retail Operation • Merchandizing &Technology

• Professional Practice

Career OpportunitiesAs the retail industry continues to expand so willthe demand for innovative fashion and retaildesigners. Whether you are interested in fashiondesigning, fashion journalism, photography orretail management, there is a world of opportunitiesfor talent and skills. A graduate can work as: • Fashion Merchandiser

• Fashion Buyer • Fashion Writer Editor • Fashion Promoter • Marketing Consultant • Retail Manager • Retail Display Artist



OFBUSINESSMANAGEM

ENT&GLOBALISATION

Bachelor ofBusinessAdministration (Hons)

YEAR 1Semester 1• Introduction toManagement

• Financial AccountingFundamentals

• Business Mathematics• Computer Applicationfor Business

• Business CommunicationSkills 1


Semester 2• Organizational Behavior • Principles of Marketing

• Microeconomics• Business Statistics• Business CommunicationSkills 2


YEAR 2Semester 3• Human ResourceManagement

• Fundamental ofEntrepreneurship

• Financial Management 1 • Macroeconomics forBusiness Analysis

• Commercial Law

Select One:• Bahasa Kebangsaan A/B• Co-Curriculum 3 Semester 4• OperationsManagement

• Managerial Accounting• Financial Management 2• Business Ethics• Corporate Governance• Directed Elective(Stream based)


YEAR 3Semester 5• Business Planning

• ManagementInformation System

• Service OperationManagement

• Research Methods • Malaysian Taxation • Open Elective• Internship

Semester 6• Global Human ResourceManagement

• Creativity andInnovation in Business

• Investment Analysis• Project Managementfor Business

• Strategic Management • Corporate Law

Programme structure

Career Opportunities• Operation Management Executive• Office Administrator/ Manager Business• Planning Consultant• Purchaser

• Banker• Operation Management Executive• Business Planning Consultant• Office Administrator/ Manager

This programme is essential for today’s challengingbusiness environment. These will include analysis ofbusiness problems, formulation and implementation ofbusiness strategies and understanding of its function on:• Business strategies: concrete knowledge and skillsin business disciplines and knowledge concepts astools of analysis for business situations;

• Operations: acquire thorough understanding of variousbusiness environment, functions, and operations;

• Skills & knowledge: learn & adapt the analytical,planning, communication, and operating skills, whichcan be applied to various complex business situations.

Confident leaders who are superb problem-solvers plusskilled in analysis and critical thinking are the main

products of this programme. In a business organiza-tion, without the right touch of excellent managers, itwill definitely lead to many unsolved problems.

Entry Requirement• Pass STPM/ A Level with minimum 3 principals; OR• Pass Foundation/Pre-University/Matriculation inrelated field and pass SPM with 5 credits excludingreligious and moral studies; OR




50

KPT/JPS (KR10398) 06/14

Bachelor of Business(Hons) inMarketingFACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

51

YEAR 1Semester 1 • Introduction toManagement

• Financial AccountingFundamental




Semester 2• Principles of Marketing• Microeconomics

• Business Statistics• Business CommunicationSkills 2

• OrganizationalBehaviour


YEAR 2Semester 3 • Marketing Research• Money and Banking• MacroeconomicsAnalysis for Business

• Fundamental of Entrepreneurship


Semester 4• Sales Management• Managerial Accounting• InternationalMarketing

• Quantitative Methods• Business Ethics• Directed Elective(Stream based)


YEAR 3Semester 5 • Service Marketing• Consumer Behaviour

• Retail Management• ManagementInformation System

• Service OperationManagement

• Open Elective• Internship

Semester 6• Product & BrandManagement

• Strategic MarketingManagement

• Academic Paper• Integrated MarketingCommunication

• Electronic Commerce• Supply ChainManagement

Programme structure

Career OpportunitiesCareer prospects abound in marketing. A graduatecanwork in a small firm to establish its brand, helpa multinational firm to maintain its brand image orclimb the corporate ladder in an advertising agency.He or she can be: • Marketing Executive • Brand Management Consultant

• Market Researcher • Promotions Manager• Advertising Manager• Account Manager• Media Executive• Advertising Production Manager• Brand Manager• Marketing Consultant• Creative Team Director

This programme aims to equip students with asolid foundation for various business disciplines,which focuses on marketing and communicationconcepts in the following areas:• Business tools: exposure to communication &presentations skills, statistics, accounting, organ-isational behavior, human resource management,and economics;

• Marketing: adapting techniques of marketing toenable them to discover opportunities and developstrategies to exploit them; and

• Individual development: exposure to practical mar-keting problems, and developing the skills in solvingpractical marketing problems.

Our graduates are well equipped with both theoreticaland practical knowledge in the specialised area ofmarketing. Apart from this, they are competent in

IT as well. The business world cannot functionwithout the right marketing executive. With ourgraduates who have all the right ingredients i.e.specialiseed knowledge, skills and behaviour, anyemployer can be assured of high quality experts.

Entry Requirement• Pass STPM/ A Level with minimum 3 principals; OR• Pass Foundation/Pre-University/Matriculation inrelated field and pass SPM with 5 credits excludingreligious and moral studies; OR





OFBUSINESSMANAGEM

ENT&GLOBALISATION

Bachelor ofBusiness(Hons)in InternationalBusiness

52

Career OpportunitiesThis programme opens doors to business andmanagement, but more than that, graduates fromthis programme will be well-placed for internationalcareers in multi-national firms, international aid agencies,government departments, banks and organizations

seeking a wider, more international clientele.

A graduate can work as:• Import & Export Executive• International Business Consultant• International Public Relations Executive

This programme aims to expose students to inter-disciplinary skills and knowledge of the interna-tional business environment, with opportunitiesto develop functional expertise in various areas:• Business: concrete knowledge & skills in internationalbusiness disciplines, used as tools of analysis in variousbusiness environments;

• Operations: technical understanding of variousinternational business environments, functionsand operations;

• Knowledge & skills: sound & concrete understandingin the importance of knowledge & skills acquiredto understand the role of international businessin varying contexts.

Today, our world is getting smaller due to the newtechnology age (borderless world), internationalbusiness can be created with a click of the mouse.Our graduates are being trained for this type of

exciting & fast-paced environment. He/she wouldpossess adequate knowledge plus the extra value inhaving the ability to speak in public; no doubt,our graduates would be highly sought after.Strong focus on the area of knowledge and beingable to provide solutions to the practical businessproblems are a few of our up-front abilities.

Entry Requirement• PassSTPM/A Level with minimum in 3 principals;OR• Pass Foundation/Pre-University/Matriculation inrelated field and pass SPM with 5 credits excludingreligious and moral studies; OR



YEAR 1Semester 1 • Introduction toBusiness Management





Semester 2• Introduction toInternational Business

• Principles ofMarketing



YEAR 2Semester 3• International BusinessStrategy

• Financial Management 1• MacroeconomicAnalysis for BusinessDecisions

• Commercial Law• Fundamental ofEntrepreneurship


Semester 4• ManagerialAccounting

• Corporate Governance• Financial Management 2• InternationalMarketing

• OperationsManagement

• Directed Elective(Stream based)


YEAR 3Semester 5• Research Methods• International BusinessEnvironment

• Global HumanResource Management

• InternationalManagement

• International Finance• Open Elective• Internship

Semester 6• Risk Management•International Banking• Strategic Management • GlobalEntrepreneurship

• International Economics• Company Law

Programme structure


KPT/JPS (KR10395) 06/14

Bachelor ofBusiness(Hons)inEntrepreneurshipFACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

53

Programme aims to expose students to the conceptsand theories of business and management. These willinclude analysis of business problems, formulationand implementation of business strategies andunderstanding of its function on: • Business strategies: concrete knowledge and skillsin business disciplines and knowledge conceptsas tools of analysis for business situations;

• Operations: acquire thorough understanding of variousbusiness environment, functions, and operations;

• Skills & knowledge: learn & adapt the analyti-cal, planning, communication, and operatingskills, which can be applied to various complexbusiness situations.

Confident leaders who are superb problem-solvers

plus skilled in analysis and critical thinking are themain product of this programme. In a business organ-isation, without the right touch of excellent managers,it will definitely lead to many unsolved problems.

Entry Requirement• Pass STPM/A Level with minimum 3 principals; OR• Pass Foundation/Pre-University/Matriculation inrelated field and pass SPM with 5 credits excludingreligious and moral studies; OR



Programme structureYEAR 1Semester 1• Introduction to BusinessManagement





Semester 2• Principles of Marketing• Microeconomics• Business Statistics


• Organizational Behavior


YEAR 2Semester 3• Fundamental ofEntrepreneurship

• Financial Management 1 • Macroeconomics Analysisfor Business Decisions

• Commercial Law• Money & Banking

Select One:• Bahasa Kebangsaan A/B

• Co-Curriculum 3

Semester 4• Managerial Accounting• Small BusinessManagement

• Business Ethics• Finance forEntrepreneur

• International Marketing• Directed Elective(Stream based)


YEAR 3Semester 5 • Research Methods• Consumer Behavior• Family and BusinessEntrepreneurship

• Entrepreneurship &New Venture

• Marketing forEntrepreneur

• Open Elective• Internship Semester 6 • Creativity andInnovation in Business

• Strategic Management• GlobalEntrepreneurship

• Project Managementfor Business

• Financial StatementAnalysis

• Company Law

Career OpportunitiesA graduate can work in his or her family business orin any small business needing big business skills.Alternatively, he or she can be a consultant for largerorganisations trying to harness the new ideas that usu-ally come out of small business. Career opportunities

also exist in banks targeting small and medium sizedenterprises, and government departments or agencies.A graduate can work as:• Project Manager• Business Planning Consultant • Entrepreneur


KP/JPS (KR10897) 09/14FACULTY

OFBUSINESSMANAGEM

ENT&GLOBALISATION

Bachelor of Business (Hons) in Accounting

54

YEAR 1Semester 1• Introduction toBusiness Management





Semester 2• Financial Accountingand Reporting 1

• Microeconomics

• Business Statistics• Business CommunicationSkills 2

• Management AccountingFundamentals


YEAR 2Semester 3• Fundamental ofEntrepreneurship

• Commercial Law• Financial Accounting &Reporting 2

• Financial Management 1

• MacroeconomicAnalysis for BusinessDecision

• Select One:• Bahasa Kebangsaan A/B• Co-Curriculum 3

Semester 4• Financial Management 2• Accounting InformationSystems

• ManagementAccounting

• Financial Accounting &Reporting 3

• Corporate Governance• Directed Elective(Stream based)


YEAR 3Semester 5• Risk Management• Research Method• Accounting Theory &Practice

• Malaysian Taxation• Audit I• Open Elective• Internship Semester 6• Audit 2• International Accounting• Financial StatementAnalysis

• Strategic Management• Corporate Taxation• Company Law

Programme structure

Programme aims to provide solid understandingof the accounting & financial concepts, modernaccounting, and the ability to apply to real-lifesituations: • Knowledge & skill: understand the concepts ofaccounting, acquire the analytical & numericalskills, preparation of accounts, book-keepingtechniques, and interpretation of financial statements;

• Management perspective: adapt & apply theknowledge and skills in making financing decisions;

• Nature of work: participation in group and teamactivities designed to simulate the work environment;

• Economics & law: economics theory & its appli-cations, the law that applies to businesses, bothfrom contract and company perspectives.

This is an exquisite programme where we are givingequal importance to accounting and finance. Our

graduates would have a list of special skills such ashaving the ability of interpreting and using financialinformation in managerial decision making.Accounting and finance would be an excellentmatch for our students to go into a wide range ofbusiness disciplines i.e. ranging from a generalbusiness career to more specified areas such asfinancial departments and professional bodies.

Entry Requirement• Pass STPM/A Level with minimum 3 principals; OR• Pass Foundation/Pre-University/Matriculation inrelated field; OR



Career OpportunitiesStudents who follow an accounting degree usuallydo so with the intention of going into professionalaccounting. However, this degree programme,while opening up the opportunity to follow acareer in accounting or finance, does not by anymeans, limit choices to just this area. Students whofollow this pathway will have a good groundingin some of the general principles of management,

but with a focus on the skills and knowledgewhich are crucial to project management, financialmanagement, consultancy work as well as thepotential for a career as a professional accountantor working with financial institutions.

A graduate can work as:• Finance Analyst • Accountant • Financial Controller


KP/JPS (KA7410) (5/12)

Bachelor ofBusiness(Hons)inHumanResourceManagementFACULTY

OFBUSINESSMANAGEM

ENT&GLOBALISATION

55

Career OpportunitiesAs well as more general management roles, graduatescan find rewarding careers in human resource man-agement, personnel or training, such as:• Operation Management Executive• Office Administrator• Office Manager• Business Planning Consultant• Purchaser

• Banker• Compensation Executive / Manager• Employee Assistance or Benefits Executive / Manager• Equal Employment Opportunity (EE0) or AffirmativeAction Coordinator

• Labor Relations Executive / Manager• Recruitment Executive / Manager• Human Resources Information System Executive /Manager

This course is ideal for students who are interestedin business but would like to focus your studies onhuman resource management. The increased real-ization that human resources are a vital organi-sational capability has given human resourcemanagement a critical role in the achievement oforganisational effectiveness. In order to achievecompetitive advantage, organisations are increasinglylooking at human resource management at theoperational and strategic levels. Students will studycore business and HR disciplines and will also gainan insight into: how people work in organisations –their motivation, group dynamics and leadershipqualities; the management of human resources –development, reward, resourcing and employee

relations; contextual influences such as employmentlegislation; plus the role human resources play inmeeting organisations’ strategic goals.

Entry Requirement• Pass STPM/A Level with minimum 3 principalsincluding general studies or recognized equivalentqualification; OR

• Pass Foundation in related filed or other qualificationrecognized by Senate; OR

• Diploma in Business field or related from anyinstitution recognized by Government



• Financial Accounting Fundamental




Semester 2• Operational Management• Principles of Marketing• Microeconomics• Business Statistics



YEAR 2Semester 3• Human ResourceManagement

• Financial Management 1• MacroeconomicsAnalysis for Business

• Commercial Law• Fundamental ofEntrepreneurship


Semester 4• Human ResourceDevelopment

• Managerial Accounting• Human Capital Training• Quantitative Methods• Business Ethics• Directed Elective(Stream based)

• Global ClassroomYEAR 3 Semester 5 • CompensationManagement

• PerformanceManagement

• Strategic HumanResource Planning

• Information Systemfor Human Resource

Management • Research Method • Directed Elective(Stream based)

• Internship

Semester 6 • Current Issues inHuman ResourceManagement

• Safety & HealthManagement

• Academic Paper• Labour & Industrial Law• Globalisation OfHuman ResourceInternational HumanResource Management

• Cross-CulturalManagement


JPT/BPP (KA6451) 5/12FACULTY

OFBUSINESSMANAGEM

ENT&GLOBALISATION

Bachelor ofPublicManagement (Hons)

56

The Bachelor of Public Management (Hons) allowsstudents to address the challenges of governance,public administration and international relations innational and regional contexts. The programme alsofocuses on the fundamental principles, practises andtechniques of organisational management relatedto public institutions. The course exposes students to significant theories,and their application in research in multidisciplinaryfields such as public administration, political economy,human resources management, international relationsand town management. The emphasis is on linkingtheory to research, experimental and professionalanalysis of a wide range of issues, analytical andprofessional activities in the areas of policy analysis,

public sector management, urban planning designand urban development. This programme will also enhance students’ personalconfidence and career prospects by widening yourportfolio of skills and deepening your insights of cur-rent public policy issues.






• Introduction to PublicAdministration

• Computer Application for Business

• Effective CommunicationSkills 1


Semester 2• Introduction to PublicPolicy

• Personal Development

• Microeconomics• Business Statistics• Effective CommunicationSkills 2


YEAR 2Semester 3• Politics andOrganization


• Administrative Law• MacroeconomicsAnalysis for BusinessDecision


• Select One:• Bahasa Kebangsaan A/B• Co-Curriculum 3Semester 4• ICT in Public Sector• Human Resource inPublic Sector

• Local and StateGovernment

• Leadership in PublicSector



YEAR 3 Semester 5 • Research Methods• Public Sector Strategy • Constitutional Law

• Criminal JusticeManagement

• Non-GovernmentOrganizationManagement

• Open elective• Internship

Semester 6 • Strategic Managementin Public Sector

• Sustainability andPlanning PolicyDevelopment

• International PublicRelations

• Public Finance• Immigration andPublic Policy

• International Politics

Career OpportunitiesOn successful completion students will enter a varietyof challenging careers, such as public or private sectorsof any industries. These positions include economist,current affairs executive, diplomat officer, and adminis-

trative officer. Graduates will be able to seekemploymentin many roles in the public sector such as educationhealth and policy authorities, local government,charities, environmental agencies and civil serviceagencies, as well as in private sector management.


JPT/BPP(R/345/6/0131) 1/17

BA(Hons) inSports,Health& FitnessManagementFACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

57

Career OpportunitiesCareer opportunities exist in sport developmentand administration, sports events management,

sports tourism, corporate sports hospitality, healthand fitness, the marketing of sports service andproducts and education.

Programme structureYear 1Semester 1• Introduction toBusiness Management


• Introduction to FitnessManagement

• Computer Applicationfor Business



Semester 2• Introduction to SportManagement

• Principles of Marketing



Year 2Semester 3• Human ResourceManagement


• Event Management• Resort &Fitness CentreManagement

• Web Design


Semester 4• OperationsManagement

• Personal andProfessionalDevelopment

• Introduction toWellness

• Customer & ServiceMarketing

• Diet & Nutrition • Directed Elective(Stream based)


Year 3Semester 5• Sport Facility

Management• Strategic MarketingManagement

• Sports and FitnessPsychology

• Research Methods • Excercise & Sports • Open elective• Internship

Semester 6• Physiology of Health • Future Trends & Issues• Coaching Techniques• Sports Marketing &Sponsorship

• Sports RiskManagement

• Talent Development

This degree is designed to provide you with anunderstanding of the skills and knowledge required forefficient and successful management of sport and fitnessprovision. Students will also consider the importanceof sport and fitness for the welfare of individuals andgroups in society and how management can respondeffectively to their needs. Emphasis is placed uponan understanding of how sports, health and fitnessresources are effectively and efficiently managed inorder to satisfy participation and profit. Managementtopics include: marketing, human resources, finance,

economics, legal issues and strategy.





KPT/JPS (KA7645) 06/12FACULTY

OFBUSINESSMANAGEM

ENT&GLOBALISATION

Bachelor ofBusiness(Hons)inHospitalityManagement

58

Programme structureYear 1 Semester 1• Introduction toTourism Management

• Financial Accounting Fundamentals

• Business Mathematics• Computer Application for Business



Semester 2• Introduction toHospitality Management

• Principles of Marketing• Microeconomics• Business Statistics

• CommunicationTheory & Study Skills


Year 2 Semester 3 • Planning & Design ofFood Service Facilities


• Financial Management 1 • Macroeconomics Analysis for BusinessDecision

• Food & Beverage CostControl

• Select One:• Bahasa Kebangsaan A/B

• Co-Curriculum 3

Semester 4• Dining Room Operations • Food & BeverageManagement &Operations

• Customer Service • Human ResourceManagement inHospitality

• Marketing forHospitality & Tourism


• Global ClassroomYear 3Semester 5 • Legal Aspects inHospitality

• Dining RoomManagement

• HospitalityManagementInformation System

• Research Methods • AccommodationManagement

• Open Elective• Internship Semester 6• InternationalHospitality Industry

• Hospitality Policy andPlanning

• Trend and Challengesin Hospitality

• Strategic Managementin Hospitality

• EnvironmentalManagement inHospitality Industry

• Economics andHospitality

Career OpportunitiesMany career opportunities await graduates in thetourism and leisure industries. They can work intourism marketing, hotel marketing, travel marketing,airline operations, government tourism departments,

travel firms' research departments, tour agencies,hotels, leisure complexes and tourism-promotingindustries such as medical tourism, eco-tourismand rain-forest tourism.

This degree prepares you for this by covering food andbeverage management, accommodation managementand business studies. This programme will develop your understandingof front office procedures, enhanced by a workingknowledge of essential behind-the-scenes operations.The strength of this program lies in combining busi-nessmanagement. The program will cover a broadrange of business and management topics includingeconomics, financial administration, law, personnelmanagement and marketing.

Entry Requirement• Pass STPM/A Level with minimum 3 principalsincluding general studies or recognized equivalentqualification; OR

• Pass Foundation in related field or other qualifica-tion recognized by Senate; OR

• Diploma in Business field from any institutionrecognized by government



KPT/JPS (KR10397) 06/14

Bachelor ofArts(Hons)inTourismManagementFACULTYOFBUSINESS

MANAGEM

ENT&GLOBALISATION

59

Many economists and economies estimate thattourism is the world’s single biggest industry bothin monetary and employment terms. Tourismhas become a lifestyle choice for many of thepopulation in the developed world. Tourism is oneof largest industrial sectors in these economies. Itcan be the single largest industrial sector for lesswell-developed economies.

Malaysia, in recognizing the revenue potential ofTourism, has made the successful developmentof Tourism an economic goal. This is designed to

build on the success to date of the Tourism industryin Malaysia.

Entry Requirement• Pass STPM/A Level with minimum 3 principals; OR• Pass Foundation/Pre-University/Matriculation inrelated field and pass SPM with 5 credits excludingreligious and moral studies; OR



YEAR 1Semester 1• Computer Applicationfor Business

• Introduction toTourism Management

• EffectiveCommunication 1


• Business Mathematics


Semester 2• EffectiveCommunication 2

• Tourism Geography

• Tourism Marketing• Microeconomics• Introduction toHospitalityManagement


YEAR 2Semester 3• Meeting IncentivesConcepts & TourismManagement

• Ecotourism• Hotel & ResortManagement

• Service Management


• Foreign Language 1Select One:• Bahasa Kebangsaan A/B• Co-Curriculum 3

Semester 4• Cultural Tourism• Tour OperationManagement

• Ticketing & Reservation • Foreign Language 2• Sustainable Tourism• Tourism Policy &Planning

• Global ClassroomYEAR 3Semester 5• Current Issues in

Tourism• Tourism & HospitalityResearch Method

• Foreign Language 3• Strategic Managementin Tourism

• Tourism Ethics• Internship

Semester 6• Tourism &Transportation

• Tourism Economics• Food & CateringServices

• Tourism ProductManagement

• Tourism ResearchProject

Programme structure

Career OpportunitiesCareer opportunities await graduates in the tourismand leisure industries. They can work in tourismmarketing, hotel marketing, travel marketing, airlineoperations, government tourism departments, travelfirms’ research departments, tour agencies, hotels, leisurecomplexes and tourism-promoting industries such as

medical tourism, eco-tourism and rain-forest tourism, as:• Tourism Marketing Executive• Travel Marketing Executive• Tour Agency Operator• Tour Agency Consultant• Front-desk Manager• Public Relations Officer


JPT/BPP (KA 10903) 01/15FACULTY

OFBUSINESSMANAGEM

ENT&GLOBALISATION

Bachelor ofArts(Hons)inBusiness&QualityManagement

60

Programme structureYear 1 Semester 1• Introduction to BusinessManagement


• Introduction to QualityManagement

• Computer Application forBusiness


Select One:•Malaysian Studies• Co-Curriculum 1Semester 2• Principle of Team Work• Principles of Marketing


Select One:• Moral Studies• Islamic Studies• Co-Curriculum 2 Year 2 Semester 3 • Quality Planning• Fundamental ofEntrepreneurship

• Financial Management 1• Macroeconomics forBusiness Analysis

• Commercial Law

• Select One:• Bahasa Kebangsaan A/B• Co-Curriculum 3Semester 4• Leadership in Quality• TQM Implementation• Business ProcessManagement

• Managerial Accounting• Corporate Governance• Directed Elective (Stream based)

• Global Classroom Year 3Semester 5 • Service Quality • PerformanceMeasurement

• Quality ManagementTools & Techniques

• Research Methods • ManagementInformation System

• Open elective• Internship

Semester 6• ContinuousImprovement

• Creativity and Innovation inBusiness

• Quality Culture • Knowledge Management• Strategic Management• Project Management forBusiness

Career OpportunitiesGraduates of the programme will be sufficientlyequipped with knowledge to take up jobs and buildcareers as quality management executives, project

supervisors, production quality executives, productionplanners, business development executives, inventorycontrol managers, quality control officers and lecturersin quality management.

The BA (Hons) in Business and Quality Managementwould be one of its kind in Malaysia. While BAprogrammes in management is common nowdays,quality elements more embedded in needs of globa-lization. Many short courses or certification in qualitymanagement is offered by several professional traininginstitutions such as SIRIM of Malaysia and Inter-national Standards for Organization (ISO). Not manyinstitution of higher learning currently offers a BachelorDegree that combines these two increasingly importantaspects of management. The increasing role of globa-lization and international competition means that itis not sufficient just to manage businesses in aconventional way. Managers today must managequality in a continuous fashion if their businessesare to survive in future. In the globalized era ofintense competition, producing products and servicesin the name of quality was something to ponder andthis alone is not enough. Management need toensure that the quality is managed effectively andefficiently to ensure continuous market dominanceand customer focused strategies. At the end of this programme, students will be able to:• Demonstrate the acquisition of a philosophical,analytical and statistical framework that facilitatesorganization successfully making a transition toTotal Quality Management (TQM)

• Synthesize the historical framework under which qualityand quality assessment has evolved internationally

• Implement an integrated approach to the managementof quality systems which includes leadership, strategicplanning and human resources management

• Evaluate and apply various statistical process controltechniques used in manufacturing and servicesand effectively apply the tools and techniques ofquality improvement

• Synthesize an understanding of how marketing,technology, people and information can be utilizedto satisfy customer requirements in the services sector

• Demonstrate the importance of quality assu-rance in TQM and evaluate the approaches toquality assurance.

• Demonstrate an appreciation for learning as a life-long process

Entry Requirement• Pass STPM/A Level with minimum 3 principalsand pass Mathematics at SPM; OR

• Pass Matriculation /Pre-University in related field;and pass SPM/ SPVM or O Level with 5 credits




JPT/BPP (N/340/6/0028)03/16

Bachelor of Arts (Hons)inGlobal Business CommunicationFACULTY

OFBUSINESSMANAGEM

ENT&GLOBALISATION

61


• Computer Application inBusiness

• Business Mathematics• Business CommunicationSkills

• Financial Accounting Fundamental

Select One:•Malaysian Studies• Co-Curriculum 1Semester 2• Principle of Marketing• Principle of Public

Relations• Microeconomics• Business Statistics• Public Speaking


Year 2 Semester 3 • Commercial Law• Entrepreneurship• Organizational Behavior• Macroeconomics forBusiness Analysis

• PR Communication

• Select One:• Bahasa Kebangsaan A/B• Co-Curriculum 3Semester 4• Communication ResearchMethodology

• Corporate Communication• International Marketing• Managing Publicity &Media Relations

• Managerial Accounting• Directed Elective (Stream based)

• Global Classroom Year 3Semester 5 • Advertising AgencyManagement

• Media Audience Studies • Strategic MarketingCommunication

• Consumer Behavior • Advertising RegulationsIssues & Ethics

• Open elective• Practical InternshipSemester 6• International PublicRelations

• Strategic MarketingManagement

• Global StrategicManagement

• Project Paper• KnowledgeManagement

Career OpportunitiesExpected areas of graduate employment:• Corporate Liaison Manager/Executive • Advertising Manager/Executive• Journalist

• Public Relations Manager/Executive• Public Affair Manager/Executive• International Business Development Manager/ Executive

The Bachelor of Arts (Hons) in Global BusinessCommunication is designed to produce graduateswith comprehensive knowledge that informs, moves,creates and shapes the world of communicationfrom business perspectives. Students will be exposedto a broad-based learning experience encompassingnearly all major aspects of communication such asjournalism, advertising, broadcasting, corporatecommunication and public relations. The programmewill also develop learners’ ability to apply communi-cation techniques critically and objectively in reallife situations of the world of business.

In this programme, student will be:• Guided to recognize, within a global economic order,the humanist perspective of the human resourcesthat will occupy diverse positions in global business.

• Taught with the planning, organizing, and controland leadership skills used in the global businessenvironment.

• Exposed to the importance of acquiring diverseskills in the global environment. They will analyzeand synthesize, specifically, innovation experimentationand design skills that will allow them to operatein diverse organizations within global business.

• Guided to participate in innovating and creatinga global market.

At the end of this course, student will be able to:• Explain the communication process from thepositions of “receiver” and “sender”in businesscontexts, including faxes and email.

• Apply reasoned, practical, and ethical communicationprinciples when writing business messages.

• Recognize the nuances of written and oral commu-nication practices in a global context

• Demonstrate business communication skills inindependent and collaborative situations.

• Analyze various business communications employingcommunication theory.

• Design and deliver an effective oral presentationon a business topic





JPT/BPP(N/343/6/0022) 09/16FACULTY

OFBUSINESSMANAGEM

ENT&GLOBALISATION

Bachelor (Hons) in Islamic Banking and Finance

62

Programme structureYear 1 Semester 1• Business CommunicationSkills 1

• Business Mathematics• Introduction to Business Management


• Computer Applicationfor Business

• Bahasa Kebangsaan A/B

Semester 2• Microeconomics• Principles of Marketing• Business Statistics

• Fiqh Muamalat• Principles of IslamicBanking• Fundamental ofEntrepreneurship

Select One:•Moral Studies• Islamic Studies

Year 2 Semester 3 • Usul-al-Fiqh• Islamic Banking: Theory &Practice

• Islamic Economics• Commercial Law• Macroeconomics Analysis for Business

• Islamic Financial Management

Semester 4• Zakat and Public Finance• Commercial BankManagement

• Corporate Governance &Finance

• Islamic Corporate Finance• Islamic Financial Services• Quantitative Method•Malaysian Studies

Year 3Semester 5 • Insurance & TakafulManagement

• Islamic Contracts & Modesof Financing

• Islamic Law of BusinessContract

• Research Methods• Risk Management inIslamic Banking

• Open Elective• Internship

Semester 6• Project Paper• Open Elective• Islamic Funds and EquityInvestments

• Islamic Capital Market• Advanced IslamicEconomics and Finance

Career Opportunities• Islamic bank executive• Islamic finance officer• Islamic financial consultant

• Financial planner• Insurance/Takaful officer• Entrepreneur

This Islamic Banking & Finance degree program,aims at enabling the candidate to deeply understandthe Islamic Banking operating system and the con-cepts of Islamic Finance through participation inclass discussions and activities. Market participantcandidates are to be well-equipped with an excellentbackground about Islamic Finance and its innovativeproducts. An introductory background on the relatedIslamic concepts is offered linking them to theemerging banking and financial issues. IslamicBanking & Finance is a growing industry and willhold a market value of USD$8 Trillion by 2015.

In this programme, students will be:• Exposed to the basic concepts of Islamic Bankingand Finance

• Able to gain knowledge on Islamic Finance especiallyon Banking and Takaful

• Able to effectively contribute to their organisation'sbusiness strategies to gain competitive advantage

• Able to conduct research in this field

At the end of this course, students will be able to:• Explain the importance of religion and economicfactors in Islamic finance and banking.

• Define the concepts underlying Islamic finance andbanking

• Discuss the legal maxims and main underlyingIslamic principles related to Islamic financinginstruments which are Shariah compliant

• Identify the structure of a modern Islamic financialsystem

Entry Requirement• Pass Sijil Tinggi Persekolahan Malaysia (STPM)OR “A” Level with 3 principals or CGPA 2.00;

• Pass Foundation course, Pre-University, relatedMatriculation Course or other qualificationfrom any public or private higher institutionrecognized by the Government of Malaysia andpass Sijil Pelajaran Malaysia (SPM/SPVM) OR“O” Level with 5 credits in any subjects; OR

• Other equivalent qualifications recognized by theMalaysian Government


JPT/BPP(U)1000-801/36/Jld.8(11)

Bachelor of Business (Hons)inLogistics ManagementFACULTY

OFBUSINESSMANAGEM

ENT&GLOBALISATION

63



• Business Mathematics• Computer Application forBusiness


•Malaysian Studies or,• Ethnic Relation, or(Local Student)Malaysian Studies 3(International Students)

Semester 2• Financial Accounting &

Reporting 1 • Principles of Marketing• Microeconomics• Business Statistics• Business CommunicationSkills 2

• Islamic Civilization &Asian Civilisation, orCommunication-MalayLanguage 2

Year 2 Semester 3 • Fundamental ofEntrepreneurship

• Introduction ToTransportation Mgt


• Macroeconomics forBusiness Analysis

• Commercial Law• Bahasa Kebangsaan A, or• Creative & Innovative SkillsSemester 4• Financial Management 2• Managerial Accounting• Warehouse &Distribution Channel

• Corporate Governance• Supply Chain management• Global Classroom• Constitution and Societyin Malaysia

Year 3Semester 5 • Research Methods

• Risk Management • Packaging• Transportation &Distribution System

• Transportation & CargoSecurity

• Co-Curricular OR• Community Services• InternshipSemester 6• Financial StatementAnalysis

• Supply Chain Analysis• Purchasing & VendorManagement

• Logistic Management• Strategic Management• Business policy

Career OpportunitiesGraduates from this programme will be equippedwith knowledge to work in areas as such:• Logistic Manager• Supply Chain Manager

• Warehouse Manager• Distribution Centre Manager• Transportation Manager• Inventory Planning Manager• Freight Forwarder• Entrepreneur

The complex world of logistics, supply chain andtrade industries is becoming increasingly specialisedand challenging, with strong demand for graduateswho are business savvy, sensitive to different cultures,and who have strong project management and nego-tiation skills. Logistics and supply chain managementinvolve purchasing, materials management, inventorycontrol, warehousing, transport and distribution toprovide the market with access to products and effec-tively managing end-user stakeholder expectations.Graduates will be able to understand the interdepend-ence of contemporary global and localised logisticsand regional logistics issues, and be able to apply andadapt to manage business problems in the global mar-ketplace. The program is designed to prepare the grad-

uate for a professional career and to develop his or herconfidence to tackle the evolving challenges of a rap-idly globalised logistics and supply chain industry.Excellent opportunities exist both in Malaysia andoverseas for well-trained professionals.





JPT/BPP(U)1000-801/36/Jld.8(11)FACULTY

OFBUSINESSMANAGEM

ENT&GLOBALISATION

Bachelor of Business (Hons)inReal Estate Finance

6464



• Business Mathematics• Computer Application forBusiness


•Malaysian Studies or,• Ethnic Relation, or(Local Student)Malaysian Studies 3(International Students)

Semester 2• Financial Accounting &

Reporting 1 • Principles of Real Estate• Business Statistics• Business CommunicationSkills 2

• Microeconomics• Islamic Civilization &Asian Civilisation, orCommunication-MalayLanguage 2

Year 2 Semester 3 • Fundamental ofEntrepreneurship

• Commercial Law• Financial Management 1 • Macroeconomics forBusiness Analysis

• Essentials of Banking• Bahasa Kebangsaan A, orCreative & Innovative Skills

Semester 4• Financial Management 2 • Managerial Accounting• Real Estate developmentProcess 1

• Corporate Governance• Real Property Valuation• Global Classroom• Constitution and Societyin Malaysia

Year 3Semester 5 • Research Methods• Risk Management• Real Estate Development 2

• Real Estate Investment• Mortgage Financing• Co-Curricular ORCommunity Services

• Internship

Semester 6• Financial StatementAnalysis

• Forecasting in Real Estate• The Laws and regulationGoverning Real Estates

• Real Estate InvestmentStrategies

• Strategic Management• Income PropertyAppraisal

Career OpportunitiesGraduates from this programme will be equippedwith knowledge to work in areas such as:• Appraiser• Residential / Commercial Sales Agent• Residential / Commercial Broker• Leasing Agent

• Mortgage Lender• Real Estate Developer• Investment Advisor / Consultant• Market Analyst / Consultant• Asset Manager / Property Manager• Site Selector / Acquisitions• Corporate Real Estate Manager

The undergraduate Real Estate Finance (REF) pro-gram at Limkokwing University provides studentswith an analytical foundation and firm understandingof the areas of real estate finance, investment, and val-uation. A number of courses also qualify for state-mandated continuing education requirements forlocal real estate professionals. As a result, the under-graduate classes in real estate provide considerableinteraction between faculty, traditional undergraduatestudents, and active real estate professionals.The primary objective of the Real Estate Financemajor is to provide the knowledge and skills requiredto compete successfully in the real estate industry,while contributing to the community and the profes-sional advancement of the industry. Specifically, the

program focuses on providing the analytical and con-ceptual framework necessary to make informed deci-sions regarding real estate investment, financing,development, and valuation.

Entry Requirement• Pass Sijil Tinggi Persekolahan Malaysia (STPM)OR “A” Level with 3 principals or CGPA 2.00;

• Pass Foundation course, Pre-University, relatedMatriculation Course or other qualificationfrom any public or private higher institutionrecognized by the Government of Malaysia andpass Sijil Pelajaran Malaysia (SPM/SPVM) OR“O” Level with 5 credits in any subjects; OR

• Other equivalent qualifications recognized by theMalaysian Government


JPT/BPP (KR11535) 06/15

Bachelor of Computer Science (Hons)inMobile ComputingFACULTY

OFINFORMATION

&COM

MUNICATION

TECHNOLOGY

65

Career OpportunitiesOn successful completion students will enter avariety of challenging careers, such as mobile businessapplication development; user-support managementin networked organisations, and informationanalysis in decentralised businesses. Working opportunities:

• Mobile Solution Specialist• Mobile Application Developer• Software Engineer• M-Commerce Consultant• Software Architect• Visual User Interface Designer• Lead Programmer

The course aims to provide students with an under-standing of mobile/wireless technologies and howthese technologies are utilized and integrated tomeet specific business needs.

The course builds a solid foundation of softwaredevelopment skills and introduces the specific skillsneeded for developing mobile/wireless applications.Students will also gain the necessary understandingof current technologies and architectures that providethe network and communications infrastructure formobile enabled enterprise computer systems. Studentswill also develop skills in the design of moderndistributed software systems, using appropriatetechnologies, architectures and techniques, and in theadvanced network technologies supporting the upperlayers, together with their planning, managementand security. The structure of the course allowsstudents to gain valuable practical experience in

building software systems, and also apply knowledgein mobile game design.

Entry Requirement• STPM/A Level with minimum 2 principals orCGPA 2.0 ; OR

• Pass Foundation/Pre-University/Matriculation inrelated field and pass SPM/SPVM with 5 creditsincluding Mathematic ; OR

• Pass Diploma in related field with minimumCGPA 2.5. Candidates with CGPA below 2.5and above 2.0 , thorough internal evaluation willbe carried out; OR

• Pass Diploma in other fields with minimumCGPA 2.5; OR



Programme structureYEAR 1Semester 1• CommunicationTheory & Study Skills

• Fundamental ofComputer Systems

• Mathematics forComputing

• C++ Programming 1• Creative Studies• Multimedia technology

Select One:• Co-Curriculum 1 •Malaysian Studies

Semester 2• JAVA Programming 1• Introduction toInformation Systems

• Multimedia Authoring

• Database System• Probability & Statistics• Data Structures &Algorithm Analysis

Select One:• Co-Curriculum 2 • Moral Studies• Islamic Studies

YEAR 2 Semester 3 • Business CommunicationSkills

• Computer Architecture• Mobile System• Wireless InternetProgramming

• Discrete Structures

• Select One:• Bahasa Kebangsaan A /B

• Co-Curriculum 3

Semester 4• Data Communication& Networking

• Human ComputerInterface Design

• Mobile DeviceProgramming 2

• System Analysis & Design• InformationTechnology Law

• Mobile ElectronicCommerce


YEAR 3Semester 5 • Major Project 1• Software Project

Management• Wireless Network • Ethics & Professional Conduct

• Database Design &Management

• Interactive Multimedia Design

• Practical Internship

Semester 6• Distributed Operating System

• Wireless Network Security

• Global InformationSystem Management

• Major Project 2• Knowledge Management


JPT/BPP(R/482/6/0006)02/16FACULTY

OFINFORMATION

&COM

MUNICATION

TECHNOLOGYBachelor of Science(Hons)inGamesTechnology

66

Programme structureYEAR 1Semester 1• Comm. Theory & Study Skills

• Fund. of ComputerSystems


• C++ Programming 1• Creative Studies• Fundamental of Game


Semester 2• C++ Programming 2• Game Technology 1

• Multimedia Authoring• Database System• Mathematics for Game• Business Comm. Skills


YEAR 2 Semester 3 • Object-OrientedTechniques

• Computer Graphics• Game Technology 2• Computer GameDesign 1

• Interaction Design

• Computer Architecture

• Select One:• Bahasa Kebangsaan A /B• Co-Curriculum 3

Semester 4• System DevelopmentMethods & Tools

• Data Communication& Networking

• Data Structure &Algorithm Analysis

• Interactive Multimedia • Object-Oriented GameImplementation

• Computer GameDesign 2


YEAR 3Semester 5 • Major Project 1• Software ProjectManagement

• Game Programming 1• Ethics & ProfessionalConduct

• Artificial Intelligence• Digital Modeling &Animation


Semester 6• Game Programming 2• Operating System• Virtual Reality• Major Project 2• Game Business & Market

Career OpportunitiesWithin this context, graduates entering the industryneed to be from multi-displinary background andyet be masters of current technology so as to be ableto take advantage of opportunities afforded byfuture technological advance and transferable skillsto enable them to seek employment. They can beemployed as:

• Computer Games Developer • Graphics and Visualiser• Games Programmer • Console Programmer • AI Programmer• Virtual Reality Specialist• Lead Programmer • Software Product Planner

The computer Games Industry is a significant anddeveloping contributor to the national economy.Games creation requires the collaboration ofexperts from a diversity of fields: from visual andaudio design, programming, project managementand entrepreneurship.

This highly interactive course, taught by a leadinggame designer, is an excellent primer on all topicssurrounding the computer gaming industry. Thiscourse is academically challenging and will developstudents skills in mathematics, real-time graphics,console game development and hardware architecture.

The Games Technology programme offers studentsan opportunity to study the interactive design processand theories underpinning the design and developmentof computer game engines. In addition to the theoreticalelements students will learn and use software applicationsto apply their understanding of games technology.



• Pass Diploma in related field with minimumCGPA 2.5. Candidates with CGPA below 2.5and above 2.0 , thorough internal evaluation willbe carried out; OR





KPT/JPS (KR 10528) 06/14

Bachelor of Science (Hons) inInformationTechnologyFACULTY

OFINFORMATION

&COM

MUNICATION

TECHNOLOGY

67



• Digital DesignFundamentals

• C++ Programming 1• Creative Studies• Multimedia Technology

Select One:• Co-Curriculum 1•Malaysian Studies

Semester 2• JAVA Programming 1• Intro to InformationSystems

• Multimedia Authoring • Database System• C++ Programming 2


YEAR 2Semester 3 • BusinessCommunications Skills

• Computer Architecture • JAVA Programming 2• E-Commerce Theories& Practices

• ManagementInformation Systems

• Discrete Mathematics



• Web Programmingwith JAVA

• Interactive Multimedia• System DevelopmentMethods & Tools

• InformationTechnology Law

• Human ComputerInteraction


YEAR 3Semester 5 • Major Project 1• Software ProjectManagement


• Ethics & ProfessionalConduct

• Distributed System• Database Design &Management


Semester 6• Operating System• Computer Network• Artificial Intelligence• Major Project 2• Knowledge Management

Career OpportunitiesOne who will be responsible to implement, analyse,design, manage and evaluate system solutions.Equipped with sound skills and knowledge in appli-cation & tools usage to provide recommendationsto improve design cycle time, keeping abreast withthe speed of change with IT technologies or toolsavailable. Graduates can be employed as:

• IT Specialist• System Analyst• System Engineer • Lead Programmer• Database Analyst• MIS Manager

A broad-based programme of studies, which aims toacquaint students with a wide range of problemsthat arise in computing & information technology,together with various methods & technologiesavailable as solutions: • Programming skills: high level languages – C++& JAVA

• Multimedia: awareness of multimedia use incomputer programming;

• Theoretical & technical knowledge: importance ofdata and telecommunications to information systems,the emergence of the Internet, to understandingthe principals of underlying operating systemsand their continued development;

• Individual development: acquiring analytical and

numerical skills for computer programming,presentation & PR skills for various workingenvironments.

Entry Requirement• STPM/A Level with minimum 2 principals ; OR• Pass Foundation/Pre-University/Matriculation inrelated field and pass SPM/SPVM with 5 creditsincluding English and Mathematic (excluding otherlanguage, religious and moral studies) ; OR

• Pass Diploma in related field); OR• Any other equivalent qualifications recognized bythe Malaysian Government




OFINFORMATION

&COM

MUNICATION

TECHNOLOGYBachelor of Science (Hons) inBusiness Information Technology

68

Career Opportunities One who is responsible to maintain strong rapportfor user support; which includes profile creation, system& hardware maintenance, strong save/restore skills,critical, creative and analytical thinking abilities in systemproblem solving. Job will require sound capabilitiesin technical support to Application Developmentstaff, installation, system configurations and expo-sure to Reflection/Client Access client-side Software.

• IT Consultant • E-Business Consultant• Information System Analyst• Database Adminisrator • MIS Manager• Software Project Manager• IT Business Analyst• Lead Programmer

This programmer is designed to equip and providestudents with a thorough grounding in the area ofmodern business approaches with the use ofinformation technology and knowledge: • Theoretical foundation of IT: ground conceptsof IT, emphasising the importance of techniquesand tools used;

• Current IT system: changes & converging tech-nologies with their potential for increased organ-isation efficiency;

• Management perspective: understanding of therole of information flow system in variousorganizations, how new systems are conceived,designed, developed, implemented and evaluated;

• Socio-economic, political & legislative perspec-

tives: insight into IT and into its impact onpeople & organizations

Entry Requirement• STPM/A Level with minimum 2 principals ; OR • Pass Foundation/Pre-University/Matriculation inrelated field and pass SPM/SPVM with 5 creditsincluding English and Mathematic (excluding otherlanguage, religious and moral studies); OR

• Pass Diploma in related field); OR• Any other equivalent qualifications recognized bythe Malaysian Government





• C++ Programming 1• Introduction toManagement

• MultimediaTechnology

Select One:• Co-Curriculum 1 • Malaysian Studies

Semester 2• JAVA Programming 1• Introduction to

Information Systems• Business Accounting• Database System• Probability & Statistics• BusinessCommunication Skills


YEAR 2 Semester 3 • Management ScienceModel

• ComputerArchitecture

• JAVA Programming 2• E-Commerce Theories& Practices

• Management

Information System• Discrete Structures

• Select One:• Bahasa Kebangsaan A /B• Co-Curriculum 3Semester 4• Data Communication& Networking

• Business Planning• ManagerialAccounting

• System DevelopmentMethods Tools


• Interaction Design• Global Classroom


• Software ProjectManagement

• Information SystemPlanning


• Global InformationSystem



Semester 6• Decision SupportSystem

• Computer Network• Database Design &Management

• Major Project 2 • KnowledgeManagement


KPT/JPS (KR 10532) 06/14

Bachelor of Science (Hons) in Software Engineering withMultimediaFACULTY

OFINFORMATION

&COM

MUNICATION

TECHNOLOGY

69






Semester 2• JAVA Programming 1• Principles of Software

Engineering• Multimedia Authoring • Database System• Probability & Statistics • BusinessCommunication Skills

Select One:• Co-Curriculum 2• Moral Studies• Islamic Studies

YEAR 2 Semester 3 • Object OrientedAnalysis & Design

• Computer Graphics• JAVA Programming 2• Software RequirementsEngineering

• Interaction Design• Discrete Structures


Semester 4• Software Design• Data Communication& Networking

• Digital Production• Interactive Multimedia • Digital Modelling &Animation



YEAR 3Semester 5 • Major Project 1 • Software ProjectManagement



• Formal Methods• Concept of Modelling• Practical Internship

Semester 6• Character Animation• Software Testing &Reliability

• Virtual Reality• Major Project 2• Database Design &Management

This programme will direct students to the devel-opment and use of multimedia systems. Studentsare exposed and trained in the relevant program-ming skills with use of multimedia applications: • Theoretical & Technical: understanding the roleof communication technology & tools asapplied to distributed multimedia;

• Programming Skills: developing skills and in-depthunderstanding and use of multimedia tools(application) with programming languages forInternet and World Wide Web applications;

• Design: to appreciate the importance of interac-tive design in computer programming.

Entry Requirement• STPM/A Level with minimum 2 principals ; OR • Pass Foundation/Pre-University/Matriculation inrelated field and pass SPM/SPVM with 5 creditsincluding English and Mathematic (excluding otherlanguage, religious and moral studies) ; OR



Career OpportunitiesOne has to be able to keep abreast with the needsof production of software(s) and programmes forcomputers; which revolve around the importance ofinformation and content creation, content presentation;and animation and graphics usage in a particularwebsite. Keeping up with the speed of changewithin the technologies is vital. Graduates can be

employed as:

• Web Designer • Web Content Developer• Software Engineer• Animator• Software Tester• Lead Programmer• Software Project Manager



OFINFORMATION

&COM

MUNICATION

TECHNOLOGYBachelor of Science(Hons)inElectronicCommerce

70


• Fundamental ofComputer System

• Basis of e-CommerceSystem

• Visual Basic• Principles of Marketing• Business Economics

Select One:• Co-Curriculum 1 •Malaysian StudiesSemester 2• JAVA Programming 1• Introduction toInformation Systems

• Web Design • Database Systems• Probability & Statistics • BusinessCommunication Skills

Select One:• Co-Curriculum 2• Moral Studies• Islamic Studies

YEAR 2 Semester 3 • Strategic MarketingManagement

• Discrete Structures• E-Business Application • ManagementInformation System

• E-Commerce Theory &Practice

• E-Marketing



• Business Planning• E-Advertising• System DevelopmentMethods & Tools

• Information TechnologyLaw

• Marketing Research• Global Classroom



• Internet Payment• Ethics & ProfessionalConduct

• Global InformationSystem

• Supply ChainManagement


Semester 6• Decision Support System• Internet Security• Database Design &Management

• Major Project 2• KnowledgeManagement

Programme aims to equip students with updatedknowledge and skills in both the technical andbusiness aspects of electronic commerce. The syllabiwill equip students with: • Business Strategies: develop knowledge and skillsin making decisions on e-commerce projects on thebasis of sound market analysis;

• Change Preparation Skills: ability to take into accountthe organisational consequences and regulatoryconstraints when moving into electronic commerce;

• Technical Skills: adapting to the knowledge and skillsneeded to implement e-commerce application.

Entry Requirement• STPM/A Level with minimum 3 principals includinggeneral studies ; OR

• Pass Foundation/Pre-University/Matriculation inrelated field and pass SPM/SPVM with 5 creditsincluding English and Mathematic and excludingother language, religious and moral studies; OR



Career OpportunitiesOne must have excellent communication skills as togenerate leads, prepare and give corporate presen-tations to board level clients, performance driven,strong maintenance of rapport, and sound knowledge& skills in Internet solutions within a corporateenvironment. One should also have strong analyticaland business development skills, capable to developand execute sales plans/strategies.

• Web Developer • E-Commerce/Business Consultant• Internet Research Analyst• Web Policy Maker • Cyber Law Consultant• Database Designer• Internet Security Analyst • Procurement Manager• Project Manager• E-Marketier


JPT/BPP (R/523/6/0066) 11/16

Bachelor of Science (Hons) in Information&Communication TechnologyFACULTY

OFINFORMATION

&COM

MUNICATION

TECHNOLOGY

71

Programme structureYEAR 1Semester 1• Comm. Theory & Study Skills

• Fund. of ComputerSystems




Semester 2• JAVA Programming 1• Intro to InformationSystems

• Data Communication • Database System• Probability & Statistics • Business Comm. Skills

Select One:• Co-Curriculum 2 • Moral Studies• Islamic StudiesYEAR 2 Semester 3 • Sys. Dev Methods &Tools

• Computer Architecture• JAVA Programming 2 • Mobile Systems• Computer Network• Discrete Structures

• Select One:• Bahasa Kebangsaan A /B

• Co-Curriculum 3

Semester 4• Wireless Network• Web Programmingwith JAVA

• Network Design &Management

• Wireless InternetApplication


• Principles of SoftwareEngineering




• Operating System• Client / ServerArchitecture




Semester 6• Network Security &Testing

• LAN Technology• High Speed Networks• Major Project 2• KnowledgeManagement

Like the internet, network applications have madea tremendous impact on industry, commerce, edu-cation and society. The students will have theopportunity to develop skills in analysis, design,implementation and evaluation of many aspects ofnetwork computing using new and establishedtechniques and software tools. This is a programmethat provides the student with a solid foundation ininternetworking, telecommunication systems andmathematical principles. Students are equippedwith the knowledge of setting up, troubleshooting,and maintaining a network. They learn hands-onskill such as configuring a switch. This programmewill develop their skills in information commu-nication technology principles and design toenable them to specify and develop networkcommunications systems solutions. Students will

become familiar with the different technologiescurrently available, and upon completion of thisprogramme, they will be able to specify andmanage the implementation of a range of net-working systems.

Entry Requirement• STPM/A Level with minimum 3 principals includinggeneral studies ; OR




Career OpportunitiesGraduates of BSc (Hons) in InformationCommunication Technology can be employed as:• Network Designer • Network Administrator• Security Analyst• Telecommunication Engineer

• Information Security Engineer• Network Consultant• Security Policy Maker (Network)• Project Manager• Client/Server Specialist• Lead Programmer


JPT/BPP (KA 10904) 11/15FACULTY

OFINFORMATION

&COM

MUNICATION

TECHNOLOGYBachelor of Science(Hons)in Technopreneurship

72

Career OpportunitiesGraduates of the programme will be sufficientlyequipped with knowledge to start their ownbusiness or take up jobs and build careers in thefollowing areas:• Technopreneur• Technology Evangelist

• Technology Evaluator• Project Manager• Business Development Manager• E-Commerce Consultant• Web Designer• Web Content Developer• Information Security Analyst• Database Designer

Programme structureYEAR 1Semester 1• Comm. Theory & StudySkills

• Fundamental OfComputer Systems



• Principles of Economics • Multimedia TechnologySelect One:• Co-Curriculum 1 •Malaysian Studies

Semester 2• Database System• Financial Accounting

Fundamental• Probability & Statistics• Business CommunicationSkills

• JAVA Programming 1 Select One:• Co-Curriculum 2 • Moral Studies• Islamic StudiesYEAR 2 Semester 3 • Information Security• ManagementInformation Systems

• Introduction toFinance

• E-Commerce Theories& Practices

• JAVA Programming 2• Principles of Marketing


Semester 4• Buss. Planning & IdeaGeneration

• System Analysis & Design• Data Communication& Networking

• Small BusinessManagement

• Entrepreneurship• IT Law• Global Classroom

YEAR 3Semester 5 • Major Project 1• Strategic Information

System• Software ProjectManagement

• Ethics & ProfessionalConducts




Semester 6• Major Project 2 • Technology &Innovation

• Emerging Technologies• Entrepreneurial Finance• Knowledge Management

This programme provides a combination of the studyof IT with business modules designed to enable youto exploit your technical innovations commercially. Itgives students the ability to program and use multimediato develop innovative business solutions. Students willalso be exposed to the implementation of commercialdevelopment opportunities whether in start-up, smallor large businesses. Students will also be given an aware-ness of market research, finance and managementunderpinning the development of entrepreneurialcapabilities The programs also provides students withan understanding of the context, nature, role andsignificance of management activities as undertakenby managers in a range of organizations. Studentswill also be exposed to well-researched, logical andintegrated solutions to multi-faceted problems inuncertain and dynamic context.At the end of this programme, students will be able to:• Demonstrate knowledge and understanding of essential facts, concepts, principles, and theories relating to information technology

• Apply theoretical principles of technology and entrepreneurship in relevant areas

• Demonstrate understanding of business functionsand be able to plan, design and manage technologybased enterprise

• Integrate various technology solutions• Utilize relevant techniques and demonstrate anlytical

and critical thinking skills in problem solving• Apply skills and principles of lifelong learning inacademic and career development

• Communicate effectively with peers, clients, supe-riors and society at large

• Demonstrate teamwork, interpersonal and social skills• Demonstrate professionalism and social and ethicalconsiderations in accordance with ethical and legalprinciples

• Apply broad business and real world perspective inworkplace and everyday activities and demon-strateentrepreneurial skills



• Pass Diploma in related field with minimum CGPA2.5. Candidates with CGPA below 2.5 and above2.0,thorough internal evaluation will be carried out; OR





JPT/BPP (KA 10905) 11/15

Bachelor of Science (Hons) in Business Intelligence SystemFACULTY

OFINFORMATION

&COM

MUNICATION

TECHNOLOGY

73


• Fundamental ofComputer System


• Introduction toBusiness Management

• Principles of Economics• Fundamental ofInternet Technologies


Semester 2• Database System

• Probability & Statistics• Business CommunicationSkills

• JAVA Programming 1• Introduction toInformation System

• Principles of Marketing


YEAR 2 Semester 3 • Introduction to Finance• Quantitative Method• JAVA Programming 2• Strategic MarketingManagement

• Information Security• System Analysis &Design



• Business IntelligenceTools


• Customer RelationshipManagement

• Ethics & ProfessionalConducts

• Research Methods• Global Classroom

YEAR 3Semester 5 • Major Project 1 • Advanced StatisticalMethod

• Decision Support System• Market & IndustryIntelligence




Semester 6• Major Project 2• Data Visualization andAnalysis

• Data Mining Techniques• Knowledge Management• Artificial Intelligence

Business intelligence (BI) is a broad category ofapplications and technologies for gathering, storing,analyzing, and providing access to data to helpenterprise users make better business decisions. BIapplications include the activities of decision sup-port systems, query and reporting, online analyti-cal processing, statistical analysis, forecasting, anddata mining. Data analysis, reporting, and query toolscan help business users wade through a sea of data tosynthesize valuable information from it.

At the end of this programme, students will be able to:• Demonstrate knowledge and understanding of essential facts, concepts, principles, and theoriesrelating to information technology.

• Apply theoretical principles of technology andentrepreneurship in relevant areas.

• Demonstrate a critical and practical understanding ofbusiness intelligence systems and the role they play inproviding a competitive advantage to the organizations.

• Integrate various technology solutions• Utilize relevant techniques and demonstrate analyticaland critical thinking skills in problem solving.

• Apply skills and principles of lifelong learning inacademic and career development.

• Communicate effectively with peers, clients, supe-riors and society at large.

• Demonstrate teamwork, interpersonal and social skills.• Demonstrate professionalism and social and ethicalconsiderations in accordance with ethical and legalprinciples.

• Apply broad business and real world perspective inworkplace and everyday activities and demonstrateentrepreneurial and managerial skills




• Pass Diploma in other fields with minimum CGPA2.5; OR



Career OpportunitiesGraduates of the programme will be sufficientlyequipped with knowledge to take up jobs and buildcareers in the following areas:• Business Analyst• Marketing Manager

• Business Technologist• Data Warehouse Designer• Information System Analyst• Information System Designer• Project Manager• Lead Programmer


JPT/BPP (U)1000-801/4/Jld.7(29)FACULTY

OFSOUND

&MUSIC

ACADEMY

Bachelor (Hons)in Recording Arts

74

Programme structureYEAR 1Semester 1• MIDI, Synthesis andSampling Techniques

• Advanced Digital AudioWorkstation

• Modern Harmony• Fundamentals in VocalTechnique

• Principles of Acoustics• English for Music 1• Ethnic Relations(Local student)Malaysian Studies 3(International student)

Semester 2• Audio MasteringTechniques

• Composition andArrangement for Music 1

• Sound Design & AudioPost Production

• Live Sound Techniques• Surround Sound• English for Music 2

• Islamic Civilization andAsian Civilization(Local student)Communication MalayLanguage 2(International student)

YEAR 2 Semester 3 • Live Event Production• Composition andArrangement forMusic 2

• Advanced Audio PostProduction

• Video Production• English For Music 3• Bahasa Kebangsaan A(local student withoutBM Credit in SPM) or

• Select One:• Leadership Skill &Human Relations

• Creative & Innovation Skills• Entrepreneurship• Writing Skills• EQ Management Skills

• Decision Making Skills• Thinking Skills(International student)• Select One:• Leadership Skill &Human Relations

• Creative & Innovation Skills• Entrepreneurship• Writing Skills• EQ Management Skills• Decision Making Skills• Thinking Skills

Semester 4• Mobile RecordingTechnology

• Record Label• Digital Imaging 1• Web Design &Technology

• Music Production for Visuals• Select One:• Malaysian Economy• Government and PublicPolicy of Malaysia

• Organisational Behaviourin the Multi-Ethnic Society

of Malaysia• Work sociology andMalaysian Industry

• Constitution and Societyin Malaysia

• Comparison of Religions• Comparison of Ethnics• Banking and Finance inMalaysia

YEAR 3Semester 5 • Internship (DuringSemester Break)

• Entrepreneurship• Research Methods• Public Relations• Digital Imaging 2• Artist & Repertoire• Select One:• Community Services• Co-CurricularSemester 6• Creative Studies & Thesis• Music Phychology &Theraphy

• Music Industry Studies

The Bachelor (Hons) in Recording Arts is designed todevelop a broad range of industry-specific skills for acareer in studio and live sound engineering, sounddesign and audio for visual media.The course includes the fundamentals of sound engi-neering; the scientific principles of sound; sound sys-tems; studio techniques; sound for visual media, TV,special effects, computer games; electronic music;sound synthesis; audio post production; live sound forevents and music business.The strong practical emphasis of the course is under-pinned by a relevant amount of theoretical study. Ourdegree has been developed in close partnership withkey industry partners, allowing for a mix of theoreti-cal understanding and practical applicationDesigned to teach elements of music production andsound engineering, from fundamental to advanced,the course focuses these skills towards the specificpurpose of studio engineering and the live soundindustry.

At Sound & Music Design Academy, you have accessto well-equipped facilities, with professional soundrecording studios, analogue and digital equipment,industry standard software and IT facilities, as well asediting and post production facilities.




• Pass Diploma in other fields with minimum CGPA2.5; OR



Career OpportunitiesThis programme can help you become a:• Music Producer• Music Composer• Music Arranger• Studio Engineer• Lyricist

• Vocalist• Mastering Engineer• Sound Designer• Foley Artist• Live Sound Engineer• Music Publisher• Artist & Repertoire• Voice Over Talent


JPT/BPP (KA9631)01/15

PostgraduateDiploma inEducationPOSTGRADUATE

This programme aims to inculcate ethical value and rightmindset toward professional and leadership developmentin education for sustaining societal and national develop-ment. It is designed to connect the teaching-learning tothe philosophy of teaching at any educational institution,integrating ICT into teaching-learning. Each academicteaching staff must ensure that learning is creative, inno-vative and enjoyable for the students. It is vital to developacademic teaching skills for staff taking up their firstteaching post and focus on enhancing highest standardsof performance from the all academic teaching staff. Bytaking this postgraduate diploma, you will be continuouslyprovided professional and career development oppor-tunities for academic teaching staff. Academic teachingstaff undergoing this programme will graduate withimproved teaching and delivery quality which will con-tribute to improving quality of students’ performance.

At the end of this programme, students will be able to:• Apply the teaching skills as educators creatively• Be knowledgeable to achieve highest standards of per-formance

• Be inspired to further continuing professional and careerdevelopment

• Be better quality in term of teaching and delivery• Apply their knowledge in teaching and learning basedon theory and practice

• Have ICT skill and knowledge which integrate ICTin teaching/lecturing

• Realize and solve problem

• Transform as valuable human asset with ability to adaptfuture knowledge with life learning concept

• Be equipped with ethical value and right mindset towardprofessional and leadership development in educationfor sustaining societal and national development

• Communicate and work in a team in order to achievegreater height in education

• Have the necessary skills and knowledge to bridge thegap between the industrial needs and academia

• Value each diversified students in terms of culture, back-ground, nationality, language (to promote global edu-cation) in education

Entry Requirement• A minimum of a second class lower Bachelors degreewith honors with CGPA of not less than 2.50 fromany recognized public universities by Government; OR

• A good Bachelor Degree with honors with CGPAnot less than 2.50 from Limkokwing University ofCreative Technology (LUCT); OR

• A good Bachelor Degree or an equivalent professionalqualification with CGPA not less than 2.50 and workingexperience minimum of 2 years in related fields

Including• Two letters of reference / recommendation provided byformer or current employer or professor or CommunityLeader

• Proficiency in English language or O Levels Englishlanguage and its equivalent.

Programme structureYear 1 Semester 1 • Communication Skills & Classroom Interaction • Teaching & Learning Resource • Research Methodology• Curriculum Development• Induction & Orientation of Newly Recruited Staff

Semester 2• Educational Measurement, Evaluation &Assessment

• Integrated Teaching • Academic Leadership Development• University-Industry Interface• Counseling & Cultural Perspectives• Project Paper

Career OpportunitiesAs both an art and a science, professional teachingrequires both practical knowledge of a subject and theability to convey it to students in understandable ways.The constant development of new technologies andmethods requires dedicated teachers to take an activeinterest in their own education and growth as professionals.A master's degree in education is not just for teachers,

however, it can apply to a range of careers that do notinvolve either teaching or school administration such as:• Counseling• Educational technology • Education policy• Organizational leadership • Special education


75

JPT/BPP (R/321/7/0035) 11/16POSTGRADUATE

Master of Communication

76

Programme structureYear 1 Semester 1 • Mass CommunicationTheory

• Strategies forProfessional Writing

Select One• Public Relations inOrganisation

• AdvertisingManagement

Semester 2• Communication

Research Methods • InterculturalCommunication

Select One• Public RelationsCampaign

• Advertising CampaignPlanning

Year 2Semester 3• ProfessionalCommunication Ethics

Select One• Public OpinionResearch

• Consumer BehaviorResearchSelect One

• Issue & CrisisManagement

• Account PlanningManagement

Semester 4• Project Paper

Select One• Negotiation & ConflictManagement

• Advertising Creativity

Select One• Decision Making &Problem Solving

• Seminar in Persuasion& Attitude Change

• Audience Analysis

Career OpportunitiesGraduates of this course will be able to seekemployment in the corporate sectors, advertising, and

the banking industries as managers where effectivecommunication is vital.

This course focuses on the nature and functions ofcommunication (Advertisement and Public Relation).It examines the role of communication in under-standing currents changes and events, and exploresvarious advanced communication theories and researchtools as applied to professional communication. Theobjectives are firstly to expose students to the changingmedia landscape, as a result of the rapid developmentin the field of communication technology. Studentswill continue to understand how the media environmentaffects our economical growth, political scene, lawand policy trends, and cultural and social system. Lastly,students will explore how the information super-highway has its effects on mass communicationand its society.

The objectives are firstly to expose students to thechanging media landscape, as a result of the rapiddevelopment in the field of communication technology.

Students will continue to understand how the newmedia environment affects our economical growth,political scene, and social system. Lastly, studentswill explore how the information superhighway hasits effects on mass communication and its society.

The course aims to develop theoretical understandingand practical vocational skills to facilitate the planning,implementation and management of communicationsstrategies, in the local and international context.Graduates benefit from exposure to the most advancedmindset and practices, especially in terms of computermediated communications. It also includes practicalinput from the top industry media professionals withthe involvement in ‘real’ case studies.

Entry Requirement• A minimum of Bachelors Degree with honors orany other equivalent and recognized qualificationin related field.


KPT/JPS (A7788)03/12

Master of Art in InternationalContemporaryArt&DesignPractice

77

This course provides the basis for a contemporary discoursecentred on the notions of internatioamlism in the CreativeIndustry. Designers are enabled to pursue an MA whilebeing active and developing their work. The very coreof the programme is to enable Innovative in Action viapersonalised research content and professional engagementwith industry. The students are encouraged to explorenew methods and techniques, discussing in an internationalarena with professionals and public alike. Their new radicalideas will fuel the development of the creative industry

and benefit the society at large changing the landscape ofDesign business. The programme is based on individualprojects that can be researched on and developed anywhere,with the completion in the advanced academic environ-ment of the University.

Entry Requirement• A minimum of a second class lower Bachelors Degreewith honors in related field OR

• Any other recognized qualification equivalent to aBachelors Degree in related field.

Programme structureYear 1

Semester 1

• Locating Practice

• Practice Development

• Practice Management

Semester 2• Advance ProfessionalPractice

• Professional PracticeDocumentation

• Professional PracticeSeminar

Year 2 Semester 3• Research PlanDevelopment

• Outline ProposalDevelopment

• Study Case Analysis

Semester 4• Research & Practice • Contextualisation &Methodologies

• Project Realisation• Final Project Execution

Career Opportunities• Media and Creative Industries • Commercial and Independent projects • Film Industry Archive /documentation• Communications

• Television • Animation • Advertising • Research • Artist or Designer


POSTGRADUATE

JPT/BPP (U)1000-801/36/Jld.7(39)

Master of Business Administration(Business Innovation)

78

Programme structureYear 1 Semester 1 • Management • MarketingManagement

• ManagerialAccounting

• ResearchMethodology

Semester 2• Managerial Economics • FinancialManagement

• Leading

OrganisationalChange

• Innovative SustainableDecision Making

Year 2Semester 3• Strategic

Management• InnovationManagement

• Leveraging Innovation• Dissertation

Career OpportunitiesGraduate from this course will be engaged as execu-tives’ managers or directors within their respective fieldsuch as Research and Development management,

Specialists aiming to specialize in innovation manage-ment,e.g. engineers, natural scientists, economists andprofessionals in product marketing, product develop-ment, research & development or legal professionals.

In this program you will gain an understanding ofhow important continuous innovation processes arefor companies and how new products and servicescan be developed and brought to the market.

The MBI addresses all important aspects related to thetopic of innovation. The study program caters to theprecise needs of companies who either regard them-selves as a leader in innovation or are on the way tobecoming one.

Organisations will continue to be successful in today'sglobalized competitive environment by pursuing fur-ther development in line with market demands bypracticing innovation. In order not to simultaneouslydisrupt ongoing business, Masters in BusinessInnovation aims to provide an understanding of the

continuous market-oriented development of innova-tive ideas and their implementation in the market.The program focuses on

• Identifying and assessing innovation potential inorganizations, and also market potential.

• Developing new products and services and main-taining the balance between creativity, profitabilityand market needs.

• Successful positioning and launching new productsand services on the market.

Entry Requirement• A minimum of Bachelors Degree with honors orany other equivalent and recognized qualificationin related field.


POSTGRADUATE

KPT/JPS (A7626)09/12

Master ofBusiness Administration inHumanResourceManagement

79

The MBA in HRM program is designed to meetthe needs of a broad but unique population forfresh graduate or the working adult. Students willlearn concepts and skills for making the most ofthe company's human resources. Topics coveredare such as training and development, strategicstaffing, labour and employment law, managingorganisational change, compensation and benefits,and leadership and team building.

In addition, students will also learn the humanresource issues triggered by technology and theinternational business environment, how to applythe knowledge as a human resource manager orpersonnel officer in business and public organisa-tions and help organisations to increase employeeefficiency and productivity with successfulhuman resource programs.

This will help students to be more aware of the

challenges that face global business and able todevelop the tools, competencies, and long-rangemindset needed to meet these challenges.

Entry Requirement• A minimum of a second class lower Bachelors Degreewith honors from any recognized public / privateuniversities by Government; OR

• Any other equivalent recognized qualification

Including• Two letters of reference / recommendation providedby former or current employer or professor or Com-munity Leader

• International students shall posses a proficiency inEnglish language with a minimum score of 500 forTOEFL (paper based), 6.0 for IELTS or Englishlanguage as mother tongue or minimum score of500 in GMAT

Programme structureYear 1 Semester 1 • Managerial Accounting• Marketing Management• Quantitative Methodsfor Business

Semester 2• Financial

Management • ResearchMethodology

• Managerial Economics• Communication &Negotiation in Employee Relations

• Organisational Behavior

Year 2 Semester 3• International HumanResource Management

• Human ResourcesDevelopment

• Strategic Management• Dissertation

Elective: Select One• Compensation &Negotiation inEmployee Relations

• Labor & Industrial Law

Career OpportunitiesAn MBA in Human Resource Management canbe used to pursue a wide variety of career oppor-tunities. This program will help prepare graduatesfor senior or leadership positions in the Human

Resource Department. For example, as: • Directors of Human Resources• Director of Industrial Relations• Compensation Managers• HR and management consulting.


POSTGRADUATE

KPT/JPS (A7627)09/12

Master ofBusinessAdministration in Finance&Banking

80

Programme structureYear 1 Semester 1 • Management • Managerial Accounting• Marketing Management• Quantitative Methods for

Business

Semester 2• FinancialManagement

• Econometrics • Managerial Economics

• Bank Management• Derivatives

Year 2 Semester 3• Modern SecurityAnalysis

• Portfolio Management• Fund Management &Treasury Operations

• Strategic Management• Project Paper

Career OpportunitiesWith an MBA and a specialisation in finance,opportunities in the corporate world are greatlyenhanced. Graduates are typically found in thefollowing employment:

• Large and small sized industrial firms (which maybe manufacturers of automobiles, steel, household

appliances and electronic equipment)• Service-oriented firms (electric power, real estateand retail firms)

• Financial institutions (banks, state and federallychartered savings and loan associations, andinsurance companies)

• Non-profit enterprises (universities, laborunions and foundations) and private businesses

MBA in the finance specialisation helps students toacquire the knowledge of financial management,advanced skills in assessing financial risks and rewards,so that you can direct organisations in ways thatoptimise their value and enhances their skills andbusiness acumen. Students will study courses in areaslike portfolio management, global finance, financialmarkets, corporate financial analysis, decision makingand learn to apply financial theories to real decisions.

Entry Requirement• A minimum of a second class lower Bachelors degreewith honors from any recognized public / private

universities by Government; OR• Any other equivalent recognized qualification




POSTGRADUATE

KPT/JPS (A7616)03/12

Master ofBusinessAdministration inLeisure &TourismManagement

81

Programme structureYear 1 Semester 1 • Management • Managerial Accounting• Marketing Management• Quantitative Methodsfor Business


• OrganisationalBehavior

• Managerial Economics• Recreational

Management • ResearchMethodology

Year 2 Semester 3• Travel & Tourism

• Event Management inLeisure & Tourism

• Management ofInternational Tourism

• Strategic Management• Project Paper

Career Opportunities• Tourism Marketing• Hotel Marketing• Travel Marketing• Airline Operations

• Government Tourism Departments• Travel firms research departments• Travel firms• Hotels• Leisure complexes

It combines the very best of a general MBA withfurther specialist knowledge in the area of leisureand tourism management. It is oriented towards keyqualifications required for management positionsin the tourism and leisure industry. It aims to conveyspecialised knowledge, methods and skills on anacademic level still closely connected with practice.The course is designed to bridge professional com-petencies with analytical and theoretical experienceto meet the strategic challenge facing business oper-ations within the leisure and tourism industryworldwide. The course has been developed in closecollaboration with business organisations and theleisure and tourism industry.

Entry Requirement• A minimum of a second class lower Bachelors Degreewith honors from any recognized public /privateuniversities by Government; OR

• Any other recognized qualification equivalent to aBachelors Degree with a minimum of 5 years ofworking experience in the related field.




POSTGRADUATE

KPT/JPS (KA7619)03/12

Master ofBusinessAdministration inSportsManagement

82

The MBA in Sports Management programmeprovide non-business graduates who are in man-agement positions, or who aspire to managementpositions, with contemporary management skillsand knowledge in their areas of responsibility. TheMBA in Sports Management equips students withthe essential management knowledge and an appre-ciation of the latest technologies much broaderthan their initial specialisation.

Entry Requirement• A minimum of a second class lower Bachelors Degreewith honors from any recognized public / private

universities by Government; OR• Any other recognized qualification equivalent to aBachelors Degree with honors



Programme structureYear 1 Semester 1 • Facilities & Events Management• Strategic Management• Marketing Management • Quantitative Methods forBusiness

Semester 2• Finance & Accounting • Human ResourcesManagement

• Sports Law • Sponsorship & Fund Raising • Organisational Behavior

Year 2 Semester 3• Sports Marketing Management• Sports Finance • Sports Management • Media Relations & Sports • Project Paper

Career OpportunitiesCareer opportunities exist in sports developmentand administration, sports events management,

sports tourism, corporate sports hospitality, healthand fitness, the marketing of sports services andproducts and education.


POSTGRADUATE

KPT/JPS (A7618)09/12

Master of Business Administration inMultimediaManagement

83

The programme deals with various research topicsaround the question how multimedia data can bemanaged effectively and efficiently in informationsystems. The Multimedia Management programmeprovides non-business graduates who are in man-agement positions, or who aspires to be in manage-ment positions, with contemporary managementskills and knowledge in their areas of responsibility.The programme is designed for those who have apassion for multimedia from variety of disciplines,including art, computer science, film-making, entre-preneurship and engineering.

The MBA in Multimedia Management equips studentswith the essential management knowledge and anappreciation of the latest technologies much broaderthan their initial specialization. Students undertakingthis programme will study on the creative aspects ofmultimedia design, production and project manage-ment.This programme is aimed at students from avariety of background and experience who wish tofurther their understanding and skills in multimedia,web design and production without concentrated

emphasis on technology – related issues. This degreeprovides students with design and specialist skillsfor digital media, underpinned by a thorough ground-ing in multimedia production. Graduates may typicallyfind employment in web and multimedia design anddevelopment, digital media industries, consultancy,teaching and research.

Entry Requirement• A minimum of a second class lower Bachelors Degreewith honors from any recognized public / privateuniversities by Government; OR

• Any other equivalent recognized qualification



Programme structureYear 1 Semester 1 • Managerial Accounting• MarketingManagement

• Quantitative Methodsfor Business

• Human ResourceManagement


• Managerial Economics• Research Methology

• KnowledgeManagement

• Interactive Multimedia

Year 2 Semester 3• Multimedia ProjectManagement

• Strategic Management• Technology &Innovation

• Multimedia Marketing • Project Paper

Career OpportunitiesGraduates may typically find employment in web andmultimedia design and development, digital mediaindustries, consultancy, teaching and research, such as: Project Manager, • Creative Director/Multimedia

• Director • Graphic Designer/Multimedia • Designer • Multimedia Developer • Contents Developer • Instructional Designer


POSTGRADUATE

KPT/JPS (A7617)05/12

Master ofBusinessAdministration inCommunication&PublicRelations

84

Programme structureYear 1 Semester 1 • Management • ManagerialAccounting

• MarketingManagement

• Quantitative BusinessMethods

Semester 2• Managerial Economics • OrganizationalBehaviour

• Financial

Management • Research Methodology• StrategicManagement

Year 2 Semester 3 • Public Communication

• Organisational

Communication

• Practical Application

in Public Relations

• Public Relation

• Dissertation

Public Relation is one of the fastest growing profes-sions in the world. The profession has experiencedan enhanced change in status over the years. TheMBA in Communication and Public Relationsprogramme, will provide students with the highlevel of knowledge and the increased skills neededto succeed in this dynamic and expanding profession.In this programme, students will be able to explorethe concepts and principles of management and alsothe roles of communication and public relation inorganization including strategies, skills and functions.Besides that, the students will also look into the his-torical development, theoretical aspects and practicalapplications of the managerial process in their respectivedepartments. They will be exposed to the ethicaldilemmas faced by managers and the social respon-sibilities of businesses, especially during the issue, riskand crisis management.

Today’s public relations professional plays an importantrole in helping organizations reach their overall goalsand objective. This course aims to further educateindividuals who have completed related degree pro-

grammes to incorporate principles of research in areasof communications and public relations that willhelp students to achieve professional results in aestheticdesign and cultural arts. These can be incorporatedinto communication and public relations to reacha broader audience.

Entry Requirement• A minimum of a second class lower Bachelors Degreewith honors from any recognized public /privateuniversities by Government; OR

• Any other recognized qualification equivalent to aBachelors Degree with a minimum of 5 years ofworking experience in the related industry.



Career OpportunitiesGraduates of this course will find opportunities as • Marketing Directors • Advertising Agents

• Public Affair Advisor• Managers• Public Relations Directors• Public Opinion Analysts


POSTGRADUATE

JPT/BPP (N/345/7/0055)05/16

Master of Business Administration in General Management

85

In the fast changing business environment today,leading organisations are demanding multi-skilled andmulti-talented workforce. Individuals must equipthemselves with a geed level of generalisation withintheir respective field of specialisation. The MBAGeneral Management is designed to enhance indi-vidual’s competency to meet up with these challenges.The programme provides students with creative andinnovative entrepreneurship skills they may use intheir future management activities. It equips themwith leading-edge management tools that they canuse to increase their competitive advantage.

Learning OutcomesUpon completion of this programme, graduates are ableto develop an extensive and practical knowledge-baseof theory, tools, skills, practices, and researches relatedto business and apply these to the problems and oppor-tunities that are encountered in the business environment.Through critical thinking, graduate can appraise andselect innovative and creative solutions tobusiness problems

and opportunities while upholding strong ethical valuesand behaviours by looking at the broader role the businesshas in society and their own responsibilities as a memberof the business community and citizens in society.

Entry Requirement• A minimum Bachelors Degree in related field; OR•Any other equivalent qualification recognized by theMalaysian Government

Including• Two (2) supporting reference letters from the currentor previous employer, lecturer or supervisor fromprevious University or Institution or Notary PublicService from place of stay AND

• Have IELTS score of 6.0, or TOEFL score of 500,or The first Degree is conducted and examined inEnglish language; OR applicants without EnglishLanguage certification must complete and pass Englishprogram conducted by LUCT International Houseduring the tenure of study as part fulfilment of theirgraduating requirement.

Programme structureYear 1 Semester 1 • Management• MarketingManagement

• ManagerialAccounting

• Quantitative Methodsfor Business

Semester 2• Managerial Economics• FinancialManagement

• Research Methology• Human ResourcesManagement

Year 2 Semester 3• Strategic

Management• LeadingOrganisationalChange

• OperationalManagement

• Dissertation

Career OpportunitiesGraduate from this course may find themselvesengaged as general managers or directors within theirrespective field such as Human Resource management,Logistics and Distribution management, Production

management, Producer/Project Management, QualityAssurance and Control management, Crisis andBusiness Continuity management, risk managementand other functional unit management.


POSTGRADUATE

JPT/BPP (N/345/7/0103) 09/16

MasterofBusinessAdministration in Project Management

86

Programme structureYear 1 Semester 1 • Management• Marketing Management• Managerial Accounting• Research Methodology

Semester 2• Managerial Economics• Financial Management • LeadingOrganisational Change

• Project Scope, Time &

Cost Management

Year 2 Semester 3 • Strategic Management• Project Quality Assurance,Human Resources &

CommunicationManagement

• Project Risk, Procurement& IntegrationManagement

• Dissertation

In the fast changing business environment today,change is inevitable. Leading organisations are lookingfor workforce that have strong business sense and to leadchange initiatives. Individuals must equip them-selves with concrete business knowledge and changemanagement. The MBA Project Management isdesigned to enhance individual's competency to meetup with these challenges. The programme providesstudents with creative and innovative entrepreneurialproject skills they may use in their future managementactivities. It equips them with leading-edge managementtools that they can use to increase their competitiveadvantage.

In this programme, graduate will be able to:• Develop innovative entrepreneurial project manage-ment skills in the various industries.

• Demonstrate the body of knowledge in project management within various functional areas of business such as marketing, management, accounting,finance, human resources and operations among others.

• Develop the capacity to adapt and innovate to solve problems, to cope with unforeseen circumstances, and to manage the uncertainties.

• Develop the ability to think strategically & critically;and to lead, motivate and manage project teams across borders.

• Apply the organisational skills for the effective implementation of projects policy in the context of the organisation.

• Apply the values of social responsibility, legal and ethical principles, and corporate governance in projects.

Learning OutcomesUpon completion of this programme, graduatesare able to:

• Develop an extensive and practical knowledge-baseof theory, tools, skills, practices, and researches relatedto business projects and apply these to the problemsand opportunities that are encountered in the businessproject environment.

• Appraise and select creative and innovative solutionsto business problems and opportunities.

• Develop a range of professional projects strategies thatpromote effectiveness in a business environment.

• Demonstrate ethical, legal, and responsible behaviour; and explain the broader role that businesshas in society and their own responsibilities as a mem-ber of the business community and citizens in society.

• Communicate effectively and manage a creative project team.

Entry Requirement• Any degree recognised by the Senate from local oroverseas Universities with a minimum of secondclass lower; OR

• Working applicants with any degree recognised by theSenate from local or overseas Universities with CGPAless 2.0 must have a minimum of 5 years workingexperience at executive or managerial level, and

• Two (2) supporting reference letters from the current orprevious employer, lecturer or supervisor from previousUniversity or Institution or Notary Public Servicefrom place of stay and

• Have IELTS score of 6.0, or TOEFL score of 500,or The first degree is conducted and examined inEnglish language; or applicants without EnglishLanguage certification must complete and passEnglish program conducted by LUCTInternational House during the tenure of study aspart fulfilment of their graduating requirement.

Career OpportunitiesGraduate from this course may find themselvesengaged and leading the Programme ManagementOffice, Project Management Office, Transformation

Management Office, or other functional areas suchas Human Resource, Operations Management,Customer Services, Risk Management, Marketing,Event, Creative Management to name a few.


POSTGRADUATE

JPT/BPP (KA10486)05/15

Master of Science inSoftwareManagement

87

This program provides students with the most relevant,practical, and applicable knowledge available in softwareengineering and software management. With theappropriate mix of technical and business skills, gra-duates of this program can systematically analyzebusiness situations and propose, plan, and managerigorous software development strategies and efforts tofulfil organizational objectives.This program aims at equipping industry practitionersand academicians with advanced knowledge and skillsin Software Management. Among the main aims are:• Prepare graduates who possess fundamental skills andknowledge in design and implement software metricsthat align with business and stakeholder goals.

• Train graduates to manage software developmentthroughout its lifecycle and the resources needed tofinish projects.

• Equip graduates with advanced theoretical principlesand scientific methods to create effective solutionsto practical problems and to evaluate the solutions.

• Develop graduates' effective communication skillsin both written and oral form.

• Train graduates to work on a project in which theypropose, design, build, test, analyze, and deliver acomputing solution to meet appropriate computingstandards and realistic constraints.

• Instil graduates with to seek knowledge through life-long learning.

• Equip graduates with the ability to supervise andcarry out research under supervision

• Inculcate graduates with professional and ethical respon-sibilities as well as understanding the possible social,economic, cultural, legal and environment impact if

their computing solutions in the global context.• Equip graduates to obtain an understanding of failedprojects and their root causes.

At the end of this programme, students will be able to:• Apply and integrate knowledge concerning currentresearch issues by offering specialized expertise at anadvanced level in business, financial and informa-tion systems disciplines in the domain of the pro-gramme of study.

• Ability to uses facts and data together with process-oriented thinking and logic to ensure that softwaremanagement will meet organizational, financial,market, and technical requirements.

• Evaluate and analyze ICT solutions in terms of theirusability, efficiency and effectiveness.

• Demonstrate an ability to integrate methods fromdifferent areas of organization, management, infor-mation systems and communication technology toanalyze the performance.

• Apply existing techniques of research and enquiry toacquire, extend, create and interpret knowledge in ICT.

• Communicate and function effectively in a group.• Prepare, publish and present technical material to adiverse audience.

• Demonstrate behaviour that is consistent with codesof professional ethics and responsibility.

Entry Requirement• A minimum Bachelors Degree in Computer Scienceor Software Engineering with CGPA of 2.50 fromany recognized public /private universities byGovernment; OR

• Any other equivalent qualification recognized bythe Malaysian Government

Year 1 Semester 1 • Strategic ManagementInformation System

• Research Methodology • Innovation & Entrepreneurship• Decision Support & IntelligentSystem

• Software Maintenance &Configuration Management

Semester 2• System and Software RequirementAnalysis and Specifications

• Software Metrics • Software Marketing Management• Human Resource Management For

Software ProfessionalsYear 2 Semester 3• IT Policy & Strategy• Software Quality Management• Research Project Paper • Management of OutsourcedDevelopment

Career OpportunitiesGraduates will be equipped to enter into businessor technical management roles within the softwareindustry and a wide variety of enterprises. Graduatesof this course will find opportunities as:• Chief Technical Officers (CTO's) in InternationalOrganizations.

• Senior Managers in Software industry• Project Managers in Multinational Organizations• Consultants and Trainers in Software ConfigurationManagement.

• Successful Academicians involved in the researchand development of Software Industry

Programme structure


POSTGRADUATE

JPT/BPP (KA10485)05/15

Master of Science in SoftwareEngineering

8888

Programme structureYear 1 Semester 1 • Strategic ManagementInformation System

• Research Methodology • Software Maintenance &Configuration Management

• Innovation & Entrepreneurship

• Decision Support & IntelligentSystem

Semester 2• Software Metrics • Software Architecture• Data Engineering• Software Quality

Year 2 Semester 3 • Software Agents• Data Warehousing & Data Mining• Research Project Paper • Management of OutsourcedDevelopment

Focusing on current software engineering conceptsand methodologies, the Master of Science in SoftwareEngineering provides an opportunity for scientific,technical and sophisticated commercial systemsdevelopers to enhance their expertise in systems soft-ware development and applied research. The Masterof Science in Software Engineering is the preferredprogram track for the hands-on developer.At the end of this programme, students will be able to:• Demonstrate knowledge and understanding ofessential facts, concepts, principles and theoriesrelating to Information Technology.

• Applying theoretical principles of technology andentrepreneurship in relevant areas.

• Demonstrate a critical and practical understandingof business intelligence systems and the rolethey play in providing a competitive advantageto the organizations.

• Integrate various technology solutions.• Utilize relevant techniques and demonstrate ana-

lytical and critical thinking skills in problem solving. • Apply skills and principles of lifelong learning inacademic and career development.

• Communicate effectively with peers, clients, superiorsand society at large.

• Demonstrate teamwork, interpersonal and social skills.• Demonstrate Professionalism and social and ethicalconsiderations in accordance with ethical andlegal principles.

• Apply broad business and real world perspective inworkplace and everyday activities and demonstrateentrepreneurial and managerial skills.

Entry Requirement•A minimum Bachelors Degree in Computer Scienceor Software Engineering with CGPA of 2.50 fromany recognized public/private universities by Govern-ment; OR

• Any other equivalent qualification recognized by theMalaysian Government

Career OpportunitiesGraduates of this course will find opportunities as: • Software Developers • System Engineers • Requirements Engineer • Software Architect

• Quality Assurance Engineer • User Interface Designer • Project Leaders • Business Analysts • Other jobs in related fields


POSTGRADUATE

JPT/BPP (KA10487)07/15

Master of Science in Computer Networking

89

This Program is intended for people who require notsimply an expertise in the area of computer scienceand Internet applications but significant technicalknowledge in the area of networking.Not only does this programme seek to provide youwith specialist networking knowledge and program-ming skills, but it also aims to address those key areasin which there is a widely acknowledged skills gap inwhat businesses are seeking.In Short, MSc in Computer Networking is intended toprovide an in-depth understanding of the current andfuture emerging technologies in computer networkingand to underpin the design, analysis and implemen-tation of networks that suits a variety of businesses.At the end of this programme, students will be able to:• Demonstrate knowledge and understanding ofessential facts, concepts, principles and theoriesrelating to Information Technology

• Applying theoretical principles of technology andentrepreneurship in relevant areas

• Demonstrate a critical and practical understandingof business intelligence systems and the role theyplay in providing a competitive advantage to the

organizations• Integrate various technology solutions• Utilize relevant techniques and demonstrate analy-tical and critical thinking skills in problem solving

• Apply skills and principles of lifelong learning inacademic and career development

• Communicate effectively with peers, clients, superiorsand society at large

• Demonstrate teamwork, interpersonal and social skills•Demonstrate Professionalism and social and ethicalconsiderations in accordance with ethical and legalprinciples

• Apply broad business and real world perspective inworkplace and everyday activities and demonstrateentrepreneurial and managerial skills

Entry Requirement• A minimum Bachelors Degree in Computer Scienceor Software Engineering with CGPA of 2.50 fromany recognized public/private universities by Govern-ment; OR

• Any other equivalent qualification recognized bythe Malaysian Government

Programme structureYear 1 Semester 1 • Advanced Computer Network• Advanced Operating System• Real Time Systems • Project Innovation &Management

Semester 2• Advanced Network Programming• Network Security• Mobile Distributed ComputingSystem

• Network Administration• Research Methodology

Year 2 Semester 3• Internet & Intranet ProtocolApplication

• Network Design & Performance• Project Paper• Grid Computing

Career OpportunitiesBusinesses and organizations continue to adoptincreasingly complex and sophisticated technologiesin their network and broadband infrastructures.This rapid change creates new jobs with responsibi-lities that reflect the changes in technology requiringan increasing level of skills and education.

According to the latest statistics, the demand forNetwork Specialists/Communications Analysts willgrow by 55% between now and 2014. Careers rangefrom the traditional telecommunication professionalsto Network design engineer, network developerand in marketing and technical support.


POSTGRADUATE

JPT / BPP (KA11057)01/16

Master inDigital Film&Television

90

Programme structureYear 1 Semester 1 • Graduate Seminar• Digital Media in Society • World Cinema

Electives : Select One• Creative Screenwriting • Screen Production Methods

Semester 2• Research Methods• Advanced TV Production &Animation

• Documentary in Digital Age

Electives : Select One• Directing Workshop • Entrepreneurship: Film & TV

Entertainment

Year 2 Semester 3 • Satellite & Cable TV Operations

Electives : Select One• Exegesis• Creative Project

The phenomenal rise of Digital Film and Television(DFTV) is at the heart of the explosive growth ofthe global Creative Industry.

The Master in Digital Film & Television is designedto fully equip students with the skills to produceand understand moving images for digital film andtelevision; current and future production demands.The programme is strongly committed to nurtur-ing individual talents in digital film and television asstudents gain hands-on practical experience andnew skills in creative and technical areas.

This programme will include the many aspects offilm and television skills in production along withan advanced knowledge and theoretical perspectivein film and television studies by way of film analy-sis, writing project proposals and scripts, budgetingand work flow planning. Students will learnmethodology of production from conception tofinal presentation along with applied theories byway of examining historical and contemporaryworld cinema and the international broadcastingindustries. Course material will be presented in theform of readings, film screenings, practical produc-tion experience and self assessment projects.

The Master in Digital Film & Television is for any-one wishing to advance their skills and knowledgein the production process of Film and TV as well asthose who are interested in research and advancestudy of the global film culture.

When you graduate you will be able to:• Exhibit extensive theoretical and practical knowledgeof the digital film, television and allied industries,including relevant professional knowledge, skills,discipline and ethics at an advanced level as theyrelate to these industries;

• Demonstrate capacities for creativity, transformationand interpretation;

• Demonstrate a flexible and innovative approachto the national and international challenges for theprofessional digital film and television producerin the 21st century;

• Understand and appreciate how filmmaking connectswith the broader society and contribute to social andeconomic development.

On a more practical level, you will be able to:• Exhibit a capacity to design, conduct and presentoriginal research outcomes;

• Demonstrate advanced skills in respect of digital filmand television creative production.

• Demonstrate an entrepreneurial approach coupledwith an understanding of how to engage with keyindustry players;

• Work at various levels, both as an individual and asa team member, in a wide variety of environments

Entry Requirement• A minimum Bachelors Degree in related field withminimum CGPA of 2.50 from any recognized public /private universities by Government; OR

• Any other equivalent qualification recognized by theMalaysian Government

Career OpportunitiesFields that fall into this category are as follows:Film/TV Producer, Audio/Video Editor, Film/TVDirector, Cinematographer, Screenwriter, Copywriter,Film Critic, Copy Editor, Interaction Designer,Character Designer, Production Manager, Broadcaster,

Floor Manager, Talent Development, Director ofPhotography, Casting Manager, Lecturer, ContentDeveloper, Animation Storywriter, EntertainmentEntrepreneur, Documentary Filmmaker andBroadcast Journalist.


POSTGRADUATE

JPT/BPP (N/345/7/0102)09/16

Master of Project Management

91

In the fast changing business environment today,change is inevitable. Leading organisations are lookingfor workforce that have strong project managementcompetency to manage and lead the change initiatives.Individuals must be adaptive and equip themselveswith strong horizontal competencies through the use ofproject management. The Master of Project Manage-ment is designed to enhance individual's cross-functional,cross-border competency to meet up with these challenges.The programme provides students with creative andinnovative entrepreneurial project skills they may usein their future management activities. It equips themwith leading-edge management tools that they can useto increase their competitive advantage.

In this programme, graduate will be able to:• Develop innovative entrepreneurial project manage-ment skills in the various industries.

• Demonstrate the body of knowledge in projectmanagement across and within various functionalareas of business such as marketing, management,accounting, finance, human resources, creativemanagement and operations among others.

• Develop the capacity to adapt and innovate to solveproblems, to cope with unforeseen circumstances, andto manage the uncertainties of project environment.

• Develop the ability to think strategically & critically;and to lead, motivate and manage project teamsacross borders creatively.

• Apply the organisational skills for the effectiveimplementation of projects policy in the context ofthe organisation.

• Apply the values of social responsibility, legal andethical principles, and corporate governance in projects.

Upon completion of this programme, graduates are able to

• Develop an extensive and practical knowledge-base oftheory, tools, skills, practices, and researches related tomanagement of projects and apply these to theproblems and opportunities that are encountered inthe project environment.

• Appraise and select creative and innovative solutions toproject problems and opportunities.

• Demonstrate effective professional and interpersonalpractices essential in managing projects.

• Develop a range of professional projects strategies thatpromote effectiveness in project implementations.

• Apply integrative and critical thinking skills inmanaging projects.

• Communicate effectively and manage a projectteam creatively.

Entry Requirement• Any degree recognised by the Senate from local oroverseas Universities with a minimum of secondclass lower; OR

• Working applicants with any degree recognised bythe Senate from local or overseas Universities withCGPA less 2.0 must have a minimum of 5 yearsworking experience at executive or managerial level, and

• Two (2) supporting reference letters from the currentor previous employer, lecturer or supervisor fromprevious University or Institution or Notary PublicService from place of stay and

• Have IELTS score of 6.0, or TOEFL score of 500,or The first degree is conducted and examined inEnglish language; or applicants without EnglishLanguage certification must complete and passEnglish program conducted by LUCT InternationalHouse during the tenure of study as part fulfilmentof their graduating requirement.

Programme structureYear 1 Semester 1 • Global Business & Management • Sustainable Decision Making• Leading Organisational Change• Management ConsultingSemester 2

• Research Methodology• Innovation Management• Project Management Framework Year 2 Semester 3• Project Scope, Time & CostManagement

• Project Quality Assurance,Human Resources &Communication Management

• Project Risk, Procurement &Integration Management

Semester 4• Dissertation

Career OpportunitiesGraduate from this course may find themselvesengaged and leading the Programme ManagementOffice, Project Management Office, Transfor-mation Management Office, Consultancy, or other

functional areas such as Human Resource,Operations Management, Customer Services,Risk Management, Marketing, Event, CreativeManagement to name a few


POSTGRADUATE

JPT/BPP (KA10488)11/14

Doctor ofBusinessAdministration

92

Programme structureYear 1 Semester 1 • Advance Management• Advance Case Studies• Advance Quantitative Methods• Advance Research Methodology

Semester 2• Consultancy & AppliedProject Management

• Global Marketing Strategy• Information Systems forManagers

• Strategic Finance

• Strategic Accounting• Competitive Strategy &Management

Year 2 Semester 3• Thesis

Career OpportunitiesObtaining a “Doctorate Degree in Business” willput you ahead and also differentiate you from thecompetition in the market. It will enable successfulgraduates to obtain lucrative careers in businessenterprises and also in the academic world. These

graduates will have the potential to become:• Chief Executive Officers / Managing Directors• Entrepreneurs • Management, Training and Research Consultants • Academicians

This programme is a doctoral qualification that aimsto educate and nurture all types of business playersincluding top executives, managers, entrepreneurs,consultants, industry leaders, researchers, and businesseducators. The curriculum is designed to meet theneeds of the candidates to contribute to their fields andalso to respond to the needs of society particularlyin the management of various government, privateagencies, and NGOs. Graduates of this programmewill be “Doctors of Business” who are capable leadersaccountable for strategic sustainability whilst upholdinghigh moral and ethical values in their business prac-tices as well as being able to manage change withina dynamic business environment. You will be wellequipped with advanced skills in the teaching, research,managerial, entrepreneurial, and strategic knowledgein business, making you capable of examining any for-malorganization and discern its strengths, weaknesses,opportunities and threats; and use these findings tomake accurate business decisions and recommendations.

The learning outcomes for this programme includesbeing able to:• Explain and apply a range of quantitative and qualitativeresearch methods frequently used in business researchto solve current business management problems.

• Construct research questions that can be examinedempirically following the methods of social sciences

• Apply the state-of-the-art knowledge in the field ofthe student's research.

• Demonstrate independent and critical thinking abil-ity and appreciate the ethical issues and concernsrelevant to the discipline.

• Generate new and readily applicable knowledge ina chosen area of business typically relevant to theirhost organizations and their own career objectives,leading to an improved understanding of how to lead

and manage an organization effectively in a globaland rapidly changing environment.

• Appraise and select innovative and creative solutionsto business problems and opportunities.

• Apply relevant theoretical knowledge to contemporarybusiness problems.

• Critique contemporary organizational practice inlight of relevant theory.

• Assess business research studies in order to rate theirquality and applicability in improving the effectivehandling of business management problems.

• Manage behavioral, policy and strategic issues toimprove the effectiveness of their own organizations.

• Identify, analyze and evaluate internal and externalenvironmental influences on organizations in orderto develop strategic plans for the management ofchange and the development of their organizations.

• Compose superior written reports and skills relevantto business organizations.

• Compare and link their educational experiencedirectly with their own workplace experience.

Entry Requirement• MBA or any other equivalent qualification recognizedby the Malaysian Government with a minimumof 2 years of working experience in executive ormanagerial role

Including• Two letters of reference / recommendation providedby former or current employer or professor orCommunity Leader

• International students shall posses a proficiencyin English language with a minimum score of550 for TOEFL (paper based), 7.0 for IELTS orEnglish language as mother tongue.


POSTGRADUATE

JPT/BPP (KA10541)03/15

Doctor ofPhilosophy(PhD)Management

93

This program aims to produce “Doctors of Philosophy”in Management with advanced knowledge, skills inmanagement practices and research works.

This program aims at equipping industry practitionersand academicians with advanced knowledge and skillsin business management. Among the main aims are:•To accomplish the country's objectives of developingmanagement professionals with doctoral qualifications.

• To produce high quality doctorates with advancedskills in teaching, training, research works, managerial,entrepreneurial and strategic knowledge for leadingand innovative contemporary organizations.

• To provide doctorates sound knowledge in managerialfunctions such as marketing, accounting, finance,information systems, human resources and operations.

•To produce doctors of philosophy with capabilities ininnovative leadership and change management inmarketing, accounting, finance, information systems,human resources and operations..

• To improve professional practices through the appli-cation of research and case methodologies in market-ing, accounting, finance, information systems, humanresources, the problems and issues.

At the end of this programme, students will be able to:• Apply a range of quantitative and qualitative researchmethods frequently used in research works to solvecontemporary problems in management practices.

• Construct research questions that can be examinedempirically using scientific methods.

• Demonstrate an understanding of the state-of-the-art knowledge in the field of the student's research.

• Demonstrate independent and critical thinking abilityand appreciate the ethical issues and concerns relevantto the discipline.

• Generate new and readily applicable knowledge in achosen area of management typically relevant to their hostorganizations and their own career objectives, leadingto an improved understanding of the managementpractices in a global and rapidly changing environment.

• Appraise and select innovative and creative solutionsto management problems and opportunities.

• Apply relevant theoretical knowledge to contempo-rary debates in the field.

• Critique contemporary organizational practices inlight of relevant theory.

• Assess management research studies in order to ratetheir quality and applicability in improving the effec-tiveness of business management.

• Manage behavioural, policy and strategic issues toimprove the effectiveness of their own organizations.

• Identify, analyze and evaluate internal and externalenvironmental influences on organizations in orderto develop strategic plans for the management ofchange and development of their organizations.

• Compose superior written reports and skills relevantto business organizations.

Entry Requirement• Master’s Degree or any other equivalent qualifica-tion recognized by the Malaysian Government

Including• Two letters of reference / recommendation providedby former or current employer or professor orCommunity Leader

• International students shall posses a proficiency inEnglish language with a minimum score of 550for TOEFL (paper based), 7.0 for IELTS or Englishlanguage as a national language.

Programme structure1st Level• Advanced Research Methodologies • Advanced Quantitative Methods

2nd Level • Thesis

Career OpportunitiesEarning a PhD in Management can help 'Doctorsof Philosophy' to differentiate themselves as indus-try leaders with remunerations. Graduates of thiscourse will find opportunities as:

• CEOs/MDs of companies.• Consultants and Trainers in Management.• Successful faculty members of reputable Businessand Management Schools/ Faculties in Malaysiaand Overseas.


POSTGRADUATE

JPT/BPP (KA10542) 01/15

Doctor ofPhilosophy (PhD)Creative Industries & Art Practice

94

Course structure1st Level• Advanced Research Methodology• Creativ e Research Methodology


This program aims to produce “Doctors of Philosophy”in the creative industries, form fine art to applieddesign specialisations. It equips creative practitionerswith the skills to exploit their specialist knowledgein applied research and development within the creativeindustries and creative academia.At the end of this programme, students will be able to:• apply a range of quantitative and qualitative researchmethods frequently used in Media, Arts and Designresearch to solve current and contemporary problems,providing innovative solutions to academia and theCreative Industries.

• apply a range of theoretical knowledge and methodsfrequently used in creative practice, research andindustry frameworks.

• construct research questions that can be examinedempirically using scientific methods.

• apply the state-of-the-art knowledge in the field ofthe student's research.

• demonstrate independent and critical thinking abilityand appreciate the ethical issues and concerns relevantto the discipline.

• generate new and readily applicable knowledge ina chosen area of Media, Arts and Design typicallyrelevant to their host organizations and their own

career objectives, leading to an improved under-standing of the Creative Industries and Art practicesin a global and rapidly changing environment.

• appraise and select innovative and creative solutionsto business problems and opportunities related tothe field.

• apply relevant theoretical knowledge to contempo-rary debates in the field.

• critique contemporary organizational practices inlight of relevant theory.

• asses Media, Arts and Design research studies in orderto rate their quality and applicability in improv-ing the effectiveness and creating innovations inCraetive Industries.

• define a new art practices within a global context ofthe contemporary media, arts and design industries.

• compose superior written reports and skills relevantto creative practices.

• compare and link their educational experiencesdirectly with their own workplace experience.

Entry Requirement• Master’s Degree in Graphic Design; OR• Any other equivalent qualifications recognized by theMalaysian Government

Career OpportunitiesEarning a PhD in Creative Industries and Art Practice,will enable graduates to become industry leaders,who are ahead of the competition, and who willbe leading innovation on the global stage withintheir respective specialisations.

Graduates of this course will find opportunities as:• CEOs/MDs of companies involved in creativeindustry and art practices.

• Consultants and Trainers in creative industry andart practices.

• Successful academicians in creative industry andart practices.


POSTGRADUATE

JPT/BPP (KA10543)02/16

Doctor of Philosophy (PhD)Information Systems

95

The PhD Information Systems provides Doctoralcandidates with theoretical knowledge and method-ological skills to enable them to become productiveresearchers. Through a combination of coursework,research seminars, and mentored research, Candidatesenrolled in PhD Information Systems study problemsthat practicing IS professionals and manager’s face;as they design, use, and apply information systemsand technologies to solve business problems.

Candidates also acquire breadth of knowledge in therange of issues that define the field of IS, as wellas in-depth expertise in an area of their choice.

The objectives of the course are: • To provide students with fundamental knowledgeabout the various facets of information systems andoperations among others

• To produce high quality doctorate candidates withadvanced skills in teaching, research, managerial,entrepreneurial, strategic knowledge and skillsnecessary for leading and managing all facets ofcontemporary organizations

• To provide each candidate the expertise and skillsnecessary to be an effective educator or practitionerin Information Systems

• To produce researchers who can advance InformationSystems theory and practice and enhance the con-tributions that business can make to the largercommunity

• To produce graduates with advanced capabilities inleadership and managing change. Graduates will beable to examine any formal organization and discernits strengths, weaknesses, opportunities and threats.In turn, they will be able to make assessments andprescriptions accordingly

• To advance the long term viability of candidatesemployer organizations through the candidates highlevel intellectual contributions and innovative problemsolving abilities.

• To provide for considerable personal developmentsuch that the PhD graduates achieves a greaterlevel of effectiveness as a professional practitioner,educator or manager. Upon graduation , participants

will have developed a portfolio of personal, transferablecompetencies appropriate for their planned andprojected career objectives as a senior manager,educator and entrepreneur

• To engender an enjoyable educational experienceresponsive to the rapid rate of technological, organi-zational and global changes shaping modern dayorganizations

• To accomplish the country’s objectives of developingprofessionals and managers with PhD doctoralqualifications

• To facilitate in depth studies of particular aspectsof information systems research

• To improve professional practice through theapplication of research and case methodologies toinformation systems problems and issues

At the end of this programme, students will be able to:• Explain and apply a range of quantitative and quali-tative research methods frequently used in researchto solve current information systems problems

• Construct research questions that can be examinedempirically following the methods of social sciences

• Demonstrate an understanding of the state-of-the-art knowledge in the field of students research

• Demonstrate independent and critical thinkingability and appreciate the ethical issues and concernsrelevant to the discipline

• Generate new and readily applicable knowledgein a chosen area of information systems typically rele-vant to their host organizations and their own careerobjectives, leading to an improved understandingof how to lead and manage an organization effectivelyin a global and rapidly changing environment

• Appraise and select innovative and creative solutionsto management problems and opportunities

• Apply relevant theoretical knowledge to contemporaryinformation system problems

• Critique contemporary organizational practicein light of relevant theory

• Assess information systems research studies in orderto rate their quality and applicability in improvingthe effective handling of organizational problems

POSTGRADUATE

JPT/BPP (KA10542) 01/15

96

Programme structure1st Level• Advanced Research Methodologies • Advanced Quantitative Methods


Career OpportunitiesEarning a PhD in Information Systems can helpcandidates to differentiate themselves as industryleaders in the field of information systems withexcellent remunerations. Graduates of this coursewill find opportunities as:

• CEOs/MD of companies

• Consultants and Trainers in Information Systems

• Successful practitioners, Academicians and researchers

in the field of Information Systems


• Manage behavioral , policy and strategic issues toimprove the effectiveness of their own organizations

• Identify, analyze and evaluate internal and externalenvironmental influences on organizations in orderto develop strategic plans via use of InformationSystems for the management of change and thedevelopment of their organizations

• Compose superior written reports and skills relevantto business organizations

Target Audience: • Academicians, Researchers in IS industry, Entrepreneursin in IS Industry, IS Managers, IS DevelopmentProfessionals, IS Consultants

Entry Requirement• Master’s Degree in related field with minimumCGPA of 3.0; OR


POSTGRADUATE

Awarded by Curtin University of Technology, Australia • KPT/JPS (KR5166) 06/14

Bachelor of Arts (Design)LIMKOKW

ING EXECUTIVELEADERSHIP

COLLEGE

97

This programme is professional and academicallystructured to produce graduates for the industrywho are able to conceptualise and execute creativeinnovative design solutions. Through the study ofhistorical and contemporary theory students willdevelop their ability to research, analyse and generateintelligent design solutions that will be profitableto their future clients in the world of graphicdesign and advertising. Being versatile, industry savvy,multi-skilled, multi-tasking individuals our graduateswill readily blend into the industry and succeed.

Through the course students will develop a broadawareness of disciplines within the GraphicDesign field. These include Desktop Publishing,Illustration and Photography. They will identify

their special skills and interests by engaging in awide range of design experiences which cover themajor fields of design practice. Studies in a relevantdesign technology called Studio Technology andan ongoing examination of critical, theoretical,historical and contextual design issues called Designin Context are also taken in these years.

Entry Requirement• Pass STPM/A Level with minimum 2 principals;OR• Pass Foundation in Design; OR • Any other equivalent qualifications recognized bythe Malaysian Government Students with a recognised Diploma in the relevant fieldwill be given credit exemptions based on past results andportfolio review (where applicable).

Career OpportunitiesAs the communications industry continues to expand,there are tremendous opportunities for graphic designgraduates. A graduate of the Bachelor of Arts (Design)programme typically works as:• Art Director • Design Manager • Illustrator • Photographer • Desktop Publishing Specialist • Image Touch-up Designer

• Advertising Manager • Graphic Designer • Packaging Designer • Event Production Manager • Communications Designer • Stationery Designer • Set Designer • Magazine or Newspaper Designer • Web Page Designer • Exhibition Designer • Multimedia Designer

YEAR 1Semester 1•Communication Studies •Photographic Studies 1 •Design History•Computer Graphics 1•Illustration 1 •Design Studies 3•Bahasa Kebangsaan A /B*Semester 2•Photographic Studies 3 •Sociology & Design•Computer Graphics 2•Illustration 2 •Design Studies 4

YEAR 2Semester 3•Typography Studies •Marketing 100•Design Research

Select One:•Graphic Design 291 •Creative Advertising Design Theory 291

•Internet DesignIntroduction 291

Semester 4Graphic Design Major:•Typography Application•Consumer Behaviour•Design In Context •Graphic Design 292

Advertising Major:•Creative AdvertisingDesign Copywriting & ArtDirection Workshop 292

•Creative AdvertisingDesign Process 292

•Consumer Behaviour•Design in Context

Multimedia Major:•Animation & MotionsGraphics

•Typography Application•Consumer Behaviour•Design in Context

YEAR 3Semester 5Graphic Design Major:•Graphic Design 391•Design Management 391•Creative Adv Design Studio 391

Select One:•Introduction to Animation

•Introduction to Internet

•Multimedia Design Introduction

Advertising Major:•Creative AdvertisingDesign Practice 391

•Design Management 391

•Creative AdvertisingDesign Studio 391




Multimedia Major:•Multimedia DesignIntro 391

•Design Mannagement 391•3D Modeling & RenderingIntroduction 292




Semester 6Graphic Design Major:•Graphic Design 392•Design Reflective Practice 392

•Visual Communication Practice 392

Select One:•Introduction to

Animation•Introduction to Internet


Advertising Major:•Creative AdvertisingDesign Practice 392

•Design Reflective Practice 392

•Creative AdvertisingDesign Studio 392



• Multimedia Design Introduction

Multimedia Major:•Multimedia Project 391•Design Reflective Practice 392

•Multimedia Project 392Select One:•Introduction to Animation



Programme structure

* Not applicable for international students*Mata Pelajaran Umum (MPU) subjects will be introduced from February 2014 onwards as part of government requirement.

Awarded by Curtin University Technology, Australia • JPT / BPP (KR11105) 12/14LIM

KOKWING EXECUTIVE

LEADERSHIPCOLLEGE

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BA inMass Communication

Communication is the most exciting and challengingfield in today’s world, where the need to interactand communicate with people at all level happenseveryday. This is a high profile profession and theuniquely wide range of programmes at Limkokwingis particularly designed to equip students with excel-lent communication skills for their chosen careers.Offered jointly with Curtin University of Technology,Perth, Australia, this programme offers career-focusareas of study that include creative advertising,communication, broadcasting, journalism, public

relations, copywriting, film & television, photographyand multimedia.

Entry Requirement• Pass STPM/A Levels with minimum2 principals;OR• Pass Foundation in Communication; OR• Any other equivalent qualifications recognized bythe Malaysian GovernmentStudents with a recognised Diploma in the relevant fieldwill be given credit exemptions based on past results andportfolio review (where applicable).

Career OpportunitiesThis degree programme enables the graduate to be ver-satile and apply his knowledge and skills to a variety offields, including international marketing, sales, services,management, multimedia, healthcare, manufacturingand biotechnology (consumer education).Graduate from this programme will find tremendousopportunities to gain employment in all businesses, thegovernment sector and international organisations. Agraduate of this discipline can enter the industry as:• Copywriter • Multimedia Producer • Broadcast Producer

• Film Producer/Director • Journalist • Photographer • Photojournalist • Newscaster • Creative Director • Digital Designer • Advertising Manager • Media Manager • Research Manager • Brand Manager • Account Manager • Public Relations Manager • Marketing Manager

YEAR 1Semester 1•FTV 121: ScreenProduction Techniques

•JRN111: Introduction toPrint

•PR201: Public RelationsPrinciples

•MCCA102: Culture toCultures

•MCCA103: MakingMeanings

•Design Practice 172•Bahasa Kebangsaan A/B*

Semester 2•FTV111: History ofScreen Language

•MCI 102: Research &Presentation 2

•JRN 112: Introduction to

Broadcasting•PR220: Public RelationsTechniques

•MCCA101: NarratingSelves

•MCCA104: EngagingMedia

•Brand Identity 271•Digital Design Studio 271 •Malaysian Studies* YEAR 2Semester 3•JRN 210: Media Law•FTV 212: ScreenActualities

•MCI 216: Asia Media inTransition

•FTV241: Introduction toScreen Writing

•MDI291: MultimediaDesign Introduction

•CAD291: CreativeAdvertising DesignTheory

•Islamic / Moral Studies*Semester 4•FTV222: DocumentaryWorkshop

•JRN211: Media Ethics•MCI 212: Consumers,Audiences, Public &Users

•IDI291: Internet DesignIntroduction

•CAD292: CreativeAdvertising DesignProcess

YEAR 3Semester 5•JRN 212: Radio News•PR393: Public RelationsProfessional

•FTV 233: Advertising &Music Video

•FTV 243: Corporate ScriptWriting

•3DAni292: 3D Animation•CAD391: CreativeAdvertising Design Practice

Semester 6•JRN213: Print NewsReporting

•PR340: Public RelationsInternational

•FTV334: CorporateVideo Production

•AMGI292: Animation &Motion Graphics

•CAD292: CreativeAdvertising DesignCopywriting & ArtDirection

Programme structure

** Elective Subject: Public Relations, Advertising, or Multimedia Design. * Not applicable for international students


Awarded by Curtin University of Technology, Australia • KPT/JPS (KR9237) 07/13

Bachelor ofApplied Science (Architectural Science)

99

The degree programme is jointly offered by LimkokwingUniversity of Creative Technology and CurtinUniversity of Technology, one of the most compre-hensive universities in Australia. The curriculumof the programme is fully delivered by LimkokwingUniversity of Creative Technology and moderatedby Curtin University of Technology, Australia. The curriculum of the Faculty of Architecture &the Built Environment offers a broad education inprofessional architectural subjects. An emphasis onthe solving of actual theoretical problems enhancesthe knowledge and skills that link understanding toexperience, theory to practice and art to science inways that directly respond to human needs, aspira-tions and sensibilities. Through its consortium ofarchitects, interior designers, engineers, quantitysurveyors and lecturers, the faculty aims to provide aservice to society and the profession by enhancingthe state-of-the-art in architectural design, technologyand the urban environment.

The Bachelor of Applied Science (Architectural Science)programme is a 3+0 degree course that leads toBachelor Degree in Applied Science in ArchitecturalScience awarded by Curtin University of Technologyand equivalent to the Part 1.

Entry Requirement• Pass STPM/A Level with minimum 2 principals; OR• Pass Foundation in Built Environment; OR• Pass Diploma in Architecture / ArchitectureTechnology; OR

• Any other equivalent qualifications recognizedby the Malaysian Government; AND

• Pass Arts in SPM /O Level; OR pass portfolioassessment portfolio assessment (for students with-out a pass in Art subject)Students with a recognised Diploma in the relevant fieldwill be given credit exemptions based on past results andportfolio review (where applicable).

YEAR 1Semester 1•Architecture & Culture 101 •Building Technology 101•Architecture Design 101•Design Communications 101

•Communication Principles 111

Semester 2•Architecture Design 102•Architecture & Culture 102•Building Technology 102

•Communication Principles 112

•Ecologically SustainableDesign 102

•Design Communications 102•Malaysian Studies

YEAR 2Semester 3•Building Science 201•Architecture & Culture 201

•Architectural Design 201•Computer Aided Design

•Bahasa Kebangsaan BDIP/DEG

•Building Technology 203

Semester 4•Building Science 202•Building Technology 204•Architectural Design 202•Architecture & Culture 202•Architectural Techniques 202

YEAR 3Semester 5•Building Technology 301

•Architechture & Culture 301•Building Science 301•Architectural Design 301•Architectural Option 302

Semester 6•Building Science 302•Building Technology 302•Architectural Design 302•Architechture & Culture 302

•Architectural Option 302•Architectural Option 302Working Drawing

Programme structure

Career OpportunitiesFor a graduate with a Bachelor of Applied Sciencein Architectural Science, job opportunities are: • Architectural Assistant• Assistant Designer• Project Manager• Project Coordinator• Site Supervisor• Architecture/ Design Consultant• Interior Designer/Interior Architect• Landscape Designer

• 3D Visualiser• Architectural Model Specialist• Tutor• Architectural Draftsman• Architectural Photographer• CAD/3D Visualiser• Graphic Designer• Theme Park Conceptual Architect• Architectural Structure Specialist• Residential/Commercial Architect• Resort/Hotel Architectural Conceptualiser• Town Planning Conceptual Architect.



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LIMKOKW


COLLEGEAwarded by Anglia Ruskin University, UK • JPT/BPP (KA9249) 11/16

BachelorofArts (Hons)inGraphic &Web Design

The worldwide web has become an inseparableelement of our living. A growing medium that hasnot only captivated the young and tech-savvy, it is nowan essential tool in business and in day-to-day living.

With the growth being so rapid, there is a constantdemand for skilled human capital with the rightknowledge and awareness to take up a range of roleswithin this field.

The degree programme equips students with a sys-tematic grounding in the use of XHTML and CSS,hand-coding and the preparation of images for theweb, moving image for the web, dynamic content,and the application of web design across a range ofprofessional and commercial contexts. Advanced modules address the requirements of pro-fessional web design projects, and explore innovative

and radical approaches to web communication.

Entry Requirement• Pass Foundation in Design with CGPA 2.00 And • Pass SPM with 5 credits including Art Subject; OR• Pass STPM with 3 principals and pass the Art testwhich will be provided by the Institution; OR

• Pass Diploma in Graphic Design with CGPA of2.00 (maximum 30 credits) from institute recognisedby the Malaysian Government; OR

• Pass Bachelor of Arts in the relevant field from institutionrecognised by the Malaysian Government; OR

• Any other equivalent qualifications recognized bythe Malaysian GovernmentStudents with a recognised Diploma in the relevant fieldwill be given credit exemptions based on past results.

Career OpportunitiesThis degree enables you to pick a wide range of careeroptions as a Web Designer, Graphic Designer for web,

Programmer, Web Developer, Motion Graphics Artist,Web Animator and also provides entry into a range of rela-tedfields such as art editorial design and arts marketing.

YEAR 1Semester 1•Communication Theory& Study Skills

•Design Process•Introduction to TypeMedia

•Graphic Design:Contextual Studies

Semester 2•Bahasa KebangsaanA

•Business CommunicationSkills

•Introduction to ImageMedia

•Introduction to WebDesign

•Graphic Design of the20th Century

YEAR 2Semester 3•Development of Web

Graphics•Motion Graphics•Debates & Practices•Printmaking: MaterialsProcesses

•Malaysian Studies

Semester 4 •Graphic Environments•Censorship in Text andimage

•Contemporary Film and

Video•Visual Theories•Writing for Images

YEAR 3Semester 5•Islamic /Moral Studies•Advanced Web Graphics•Research Seminar

Semester 6•Major Project

Programme structure


Awarded by Curtin University of Technology, Australia • KPT/JPS (KA9250) 11/13

Bachelor of Art (Hons) in Graphic Design

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Where will it lead?A BA (Hons) in Graphic Design will provide you witha number of options, such as:• Entry the Limkokwing Masters Degree in InternationalContemporary Art & Design Practice, Cyberjaya Campus.• Straight into industry.

Career OpportunitiesOn completion of the degree programme, aLimkokwing graduate is well-equipped to apply hislearning and know-how to a wide range of fields,including advertising, public relations, publishing,journalism, marketing, sales, services, management,healthcare and biotechnology (consumer education).As the communications industry continues to expand,there are tremendous opportunities for graphic designgraduates. Graduates typically work as:

• Art director• Design manager• Illustrator• Photographer• Desktop publishing specialist• Image touch-up designer• Advertising manager • Graphic designer • Packaging designer• Event production manager• Communications designer • Stationery designer • Set designer • Magazine or newspaper designer• Web page designer• Exhibition designer• Multimedia designer

YEAR 1Semester 1• Design Process 1 • Introduction to Typography• Graphic Design Contextual studies

Semester 2• Design Process 2

• Introduction to Web Design • Graphic Design of the 20th century

• Bahasa Malaysia (A)

YEAR 2Semester 3• Design Practice 1• New Media Design

• Debate and practice• Pengajian MalaysiaSemester 4• Design Practice 2 • Graphics EnvironmentsMinor (choose one)• Contemporary Film and Video

• Graphic Design for Web

YEAR 3Semester 5• Graphic Futures • Research ProjectsMinor (choose one)• Pengajian Islam • Pendidikan MoralSemester 6• Major Project

Programme structure

The aim is to provide a programme appropriate todegree level study in graphic design that equips students foremployment/ self-employment in graphic design andother related areas of professional practice in visualcommunications. The first two years provide studentswith the necessary fundamental knowledge and skills of agraphic designer. In year two, students are trained todevelop the ability to generate and discuss ideas, conceptsand design solutions independently and collaboratively inresponse to set briefs and self-proposed projects. Thisincludes the ability to source, analyze and evaluate designresearch; to edit both text and visual image information,select appropriate graphics media, and manage the designprocess to successful conclusion.

In Year 2, students will be taught how to reflect, identifyand respond to personal strengths and weaknessesappropriate to graphic design practice and establishfamiliarity with the major developments and emergingmedia technologies within the graphic design andrelated creative industries.

In the final year, students will be trained to generate

awareness of the issues of communication arising fromthe graphic designer's relationship with audience,clients, markets and users - including cultural, ecological,moral and ethical perspectives. With this knowledge,students will be encouraged to formulate a self-initiativemajor project.

The Major Project is the culmination of the Art andDesign undergraduate practice pathways which thestudents will pursue individually. Students are expectedto display, in both preparatory and finished work, anadvanced understanding of the methods, techniques,materials and processes appropriate to the chosenmedia. Developmental work will be subject to peer andtutor review and assessed with the finished work.

Entry Requirement• 2 principles STPM/ A Levels or equivalent or • Credit in Art Subject for SPM or pass the interview/ drawing test/ or portfolio review (if do not have Art Subject or Engineering Drawing) or

• Foundation in design or its equivalent


LIMKOKW


COLLEGE

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LIMKOKW


COLLEGEAwarded by Curtin University of Technology, Australia • JPT/BPP (KR5167) 07/15

Bachelor ofArts (Hons) in Interior Architecture

Career OpportunitiesInterior designers can secure employment in variousindustries. Career prospects await graduates in areassuch as: • Theme Park Designer• Residential/Commercial Development• Transport Facilities (Plane/Train Interiors)• Project Manager• Corporate Interior Designer

• Set/Stage Designer• Retail Designer• Exhibition/Display Designer• Hotel/Resort Development Designer• Museum Interior Designer• Developer of Restaurants and other spaces.• Corporate Interior Designer• Arbitrator for Interior Design Profession

This degree programme is jointly offered byLimkokwing University of Creative Technologyand Curtin University of Technology, Australia.The curriculum of the programme is fully deliveredby Limkokwing University and moderated byCurtin University. Interior designers, as qualified professionals, findcreative solutions to problem relating to the functionand quality of people's built environment. Interiordesigners coordinate the design and construction ofbuilding interiors including commercial and retailoffice space, laboratories, intensive care units, computingareas, hotel and resort developments, theatres, aswell as presentation environments for boutique andlarge scale retailing, trade fairs, exhibitions, museumsand gallery exhibition and displays.Interior Designers require skills and understanding inall aspect of design, combined with technical knowledgeof interior construction, equipment and buildingsystems. They must also exercise ability in commu-

nication and administrative skills. Students can complete their whole duration of degreestudies at Limkokwing University with a BA (Hons)in Interior Design, which is a degree recognised by theDesign Institute of Australia.

Entry Requirement•Pass SPM /SPMV/O Levels with 5 credits includingEnglish language and pass in Mathematics and Artsor portfolio assessment (for students without a passin Art subject); AND

•Pass STPM / A Level with minimum 2 principalor equivalent; OR

•Diploma in Interior Design recognized by theMalaysian Government; OR

•Bachelors Degree in related field recognized by theMalaysian Government


Programme structureYEAR 1 Semester 1 • Design 3• Drawing 3• History & Culture 3• Building Construction• CADD 1• Foundation English 151• Malaysian Studies

Semester 2• Interior Design 4• Drawing 4• History & Culture 4• Technical Studies

• CADD 2• Foundation English 152• Professional Practice 221

YEAR 2 Semester 3 • Practicum Experience

Semester 4• Professional Practice 222• Interior Design 5• Furniture Design 5• Technical Studies 2• CommunicationPrinciples 111

YEAR 3Semester 5 • IA 20th Century Deve-lopment in Interiors 321

• IA Design 321• IA Research Methods 321• IA Technical Studies 321• Building Science 321

Semester 6• IA Design Architecture 322

• IA Technical Studies 322• IA Design CareerStrategies 322

• Building Science 322• Elective 1

YEAR 4Semester 7• Interior ArchitectureDesign 421

• IA ProjectDevelopment 421

• Architectural Law 421

Semester 8• IA Management 422• IA Dessertation 499• IA Practice 422



JPT/BPP(K)1000-600/B284(54)

A Level (Arts)

103

The Limkokwing University, known for its leadershipworldwide in the field of creative education both inLiberal Arts has responded to student’s call a world-wide pre-University qualification. In conjunctionwith Edexcel International, the LimkokwingUniversity now offers the GCE A’ Level effectiveSeptember 2012. The GCE A’ Levels program is con-ducted by the prestigious London Examinations andadministered by Edexcel International. As deliveringinstitution, Edexcel International works closely withthe UK government, other governments and educa-tion ministries around the world, higher educationalinstitutions and professional organisations to ensure

high academic standards for their programmes. TheLondon Examinations, formerly known as theUniversity of London Examinations and AssessmentCouncil (ULEAC), are highly regarded, have anequivalent standing to all other Advanced Levelexaminations conducted by the different ExaminingBoards in the United Kingdom and are recognizedworld-wide. Edexcel A-Level programme is a global-lyrecognized Pre-University qualification attractingstudents in over 150 countries and helping the gainentry into prestigious universities worldwide, includ-ing those in the UK, USA, Canada, Australia andNew Zealand.

The wide range of subjects offeredat Limkokwing University• Art and Design• Economics

• Mathematics• Business Studies• Applied Information and Communication Technology• English Literature

LIMKOKW


COLLEGE

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