Media CenterDirections And Partner Opportunities

Ron PessnerDirectorWindows eHome Divisionrpess @ microsoft.comMicrosoft Corporation

Windows XP Media Center EditionWindows XP Media Center EditionPartner Business Opportunities Session OutlinePartner Business Opportunities Session Outline

Market Momentum for Windows XP Media Center Edition

Windows eHome Vision

Media Center PC & Device Opportunities

Extensibility & Customization Opportunities

Bringing it All Together

Conclusion & Resources

Session GoalsSession Goals

Attendees should leave this session with the following:

A better understanding of the broad market momentum behind Microsoft Media Center PCs

Understanding of the partner opportunities that Microsoft Media Center PCs creates for:

PC OEMs

CE Companies

ISVs

IHVs

Understanding of where to go for additional information

Windows XP Media Center Edition 2005Windows XP Media Center Edition 2005The Best of Computing and Home Entertainment

All of the Features of Windows XPNew digital media experiencesDigital entertainment beyond the desktop

Any TV with Media Center ExtendersGo mobile with Portable Media Centers, Smart Phones & Pocket PCsAccess & control entertainment remotely

Live & recorded TV, DVD, Photos, Music & VideoViewed from 2’ or 10’ Integrated High Def for TV, DVD & WebWidest choice of on-demand video & music services

“Microsoft may have unleashed the perfect OS for a home PC…for virtually anyone buying a new PC for home use, we can't think of a reason not to go with an MCE 2005

box.” Bill Howard | PC MagazineBill Howard | PC Magazine

"Microsoft's new Media Center [is] a TV blockbuster…it delivers the dream of integrating into one device all the digital miracles that excite, educate, entertain and engage us.”James Coates | Chicago James Coates | Chicago TribuneTribune"They have articulated a very clear

vision of how the digital home will work." Having reached its third iteration in two years, the Media Center PC is now at "the point where it's mature, stable and ready to fulfill

the vision". Michael Gartenberg | Michael Gartenberg | JupiterJupiter

“After years of hassles with Windows, I wasn't eager to let it take over my TV. But the fact is, Media Center and the Extender do the job -- and do it well.” - - BusinessweekBusinessweek

“This new version of Windows…is the best effort I've seen at unified control for TV, movies, music, photos, radio and the Web.Mike Langberg | San Jose Mike Langberg | San Jose Mercury NewsMercury News

“This [DVR] is a bold move that will put Microsoft head to head with TiVo in trying to win the hearts and minds of CE vendors and consumers toadopt their platform.” Michael Gartenberg | Michael Gartenberg | JupiterJupiter

Media Center 2005: What the Press Are Saying…Media Center 2005: What the Press Are Saying…

Media Center 2005: What the Press Are Saying…Media Center 2005: What the Press Are Saying…

Windows XP Media Center Edition: MarketingWindows XP Media Center Edition: Marketing

VideoVideo

Market Momentum and OpportunityMarket Momentum and Opportunity

Analysts expect growing demand for Media Center PCsIDC: predicts WW sales growth from 131K units in 2003 to over 19M units in 2008 (~1200%)

Parks: predicts US sales growth from 1.2M in 2004 to 7M in 2008 (~480%)

Est Media Center PCs Shipments

0

5

10

15

20

25

2002 2003 2004 2005 2006 2007 2008

(M)

IDC WW (4/2004) Parks Associates US (5/2004)

Sources: IDC: Worldwide PC Client Form Factor 2004-2008 Forecast, April 2004Parks Associates: The PC as a Multimedia Platform, May 2004

Today, the digital media enthusiast’s home contains islands of content that are hard to share between and cannot easily be enjoyed in the heart of the home: the Living Room

Digital Lifestyle Challenges Digital Lifestyle Challenges

Windows Media Center Vision Windows Media Center Vision

Consumers can enjoy their digital media content in virtually any location and on any device

Home life made easier, more convenient, and more enjoyable with Windows

Personal ProductivityBest 2’ Experience

Clean, Energetic Design

More personal with new screensavers, more themes

More Creative and Fun w/ Movie Maker 2.1, Digital Media Tools

Popup blocker for Browsing

Quality and StabilityLeading TV Quality

CE-grade experience outof the box

Stability and Performance

Software Update Services

EntertainmentBest 10’ Experience

Simple enjoyment of your media

Easy in, Easy out

For mainstream and the prosumer

More Extensible

Security and Privacy

All the benefits of SP2

Protected personal information/media

TV Parental Controls

Media Center Design PrinciplesMedia Center Design Principles

Customer Data From Media Center PC PurchasersCustomer Data From Media Center PC Purchasers

Media Center functions resonate with consumersKey scenarios include (activity at least 1x/week)

Watching TVListening to musicEnjoying photos

Entertainment functionality is used as often as Productivity

New Media Center scenarios are encouraging people to buy new PCs earlier than they would otherwise

Media Center buyers last Home PC was bought three years ago

Satisfaction is high; 9 out of 10 Media Center owners would recommend it to others (Microsoft primary research)

Media Center: Partner OpportunitiesMedia Center: Partner Opportunities

1.1. Reduce Costs:Reduce Costs: Providing more Providing more hardware flexibility hardware flexibility

2.2. Increase Business Opportunities:Increase Business Opportunities: Create additional margin Create additional margin opportunities for partnersopportunities for partners

MCE Platform MCE Platform FlexibilityFlexibility

Connected Connected DevicesDevices ServicesServices

Windows Media Center PCsWindows Media Center PCsBest for Any Room and LifestyleBest for Any Room and Lifestyle

Media Center 2005Integrated Graphics2-channel AudioTunerless & upgradeable

+ Remote Control+ TV/FM Tuners+ 5.1/7.1 Audio+ enhanced video qualityLaptop Form Factors

Additional PC in the entertainment centerConnected to Standard or Widescreen TV & Home NetworkBack panel designed for home theater AV connections

Quality of the PC Experience is KeyQuality of the PC Experience is Key

Excellent Out-Of-Box experience – first impressions are essentialSimple connection to A/V equipment

Easy-to-reach, well-labeled connections

Right connections for home equipment

Easy setup of TV output and multichannel audio

Fit and finish needs to be highFits in with other electronics – not under the desk

Excellent audio and video qualityTV and DVD playback are not novelties, but mainstream experiences

Pay attention to brightness, sharpness, and frame skipping

High-quality media and great UI create demand for more full-featured systems

Higher processing power and memory for great media experience

More storage for TV, Music, and other media

Graphics cards with excellent video quality and 3D performance

Audiophile-quality sound

TV Will Drive Many Hardware ChoicesTV Will Drive Many Hardware Choices

TunersTV and radio tuners (internal and external) are needed – multiple tuners per PC to record more than one show at a time

IR blasting to control cable and satellite boxes

TV show archivalDVD burning

Other backup media

Larger hard drive capacitySDTV shows take 1-3 Gigabytes per hour, HDTV takes ~9G/hour

Users can add additional internal or external drives for storage

TV Will Drive Many Hardware Choices (con’t)TV Will Drive Many Hardware Choices (con’t)

Display cards tuned for great video qualityGreat quality output on monitors, Flat screens displays, and traditional TVs

Variety of outputs (S-Video, Component, DVI, etc.)

Larger, better quality displaysFaster-refresh

Broader viewing angles

Better display of color

Square Pixels

Media Center Extenders and Portable DevicesOnce you have recorded TV on your system, devices let you view it where you want

Media Center Extenders

Media Center Extender for

Xbox

Extender readyCE devices(2006 / 07)

PortableMedia Centers

STBs that render Media Center

through wired and wireless networks

Available now from

Linksys

MS software title that renders

Media Center through

networked XBox consoles

Network DTVs and DVD

recorders with built-in Media

Center Extender capability

Portable media players for music,

video, and pictures on the go, including premium

content and recorded TV.

Distributing the Media Center ExperienceDistributing the Media Center Experience

Fixed function TV & DVD recording device

Subscription PVR/EPGMonthly & Lifetime

Media Center based UI

Standard definition video

PC connectivityPlaysForSure client

Extender client

Windows CE OS

Launch partner: LGE

DVD Recorder with HDDDVD Recorder with HDD

Easily identify Media Center compatible products to upgrade TV experience

Enable partners to build & promote compatibility with Media Center 2005 & beyond

TV Tuners, Remote Controls, Graphics Cards, DVD Decoders, Wireless Routers & Media Center Extenders

Deliver CE-grade quality experience with Media Center

Co-developed with Imaging Science Foundation

Program available to OEMs and IHVs for obtaining logos for:

Windows XP Media Center Edition PCsTV Tuners and graphics cards

New Programs for ConsumersNew Programs for Consumers

Premium Access to ServicesPremium Access to Services

2 Links on the Start page PLUS 3 quick links off each

Unlimited placement in More Programs

Most popular ways of accessing third party services50% via Start Page

Services Can Be Accessed Within ExperiencesServices Can Be Accessed Within Experiences

Apps/services and provide links from within experiences

Support for Music, Videos, Radio, Photos

Eliminates need to navigate to away from content

Services Can Be Accessed in Context of ContentServices Can Be Accessed in Context of Content

Takes content to the next level

Enables ISVs to provide additional value add to existing media

Links can be preinstalled – meant to add incremental value, not just shortcuts

Online SpotlightOnline SpotlightOEM Customization OpportunitiesOEM Customization Opportunities

Add a link to your 10 foot service to the Showcase in Online Spotlight (best tile)

Use the OEM ID String to render custom views of Online SpotlightSupports OEM-specific deals

App/Service can include OEM attribution logo (e.g., Brought to you by…)

z540/z545 Dual Tuner

Bringing it All TogetherBringing it All TogetherHP (US)HP (US)

DHS 2/3 Dual Tuner

Bringing it All TogetherBringing it All TogetherAlienware (US)Alienware (US)

Bringing it All TogetherBringing it All TogetherMedius (Sweden)Medius (Sweden)

Bringing it All TogetherBringing it All TogetherBow.IT (Italy)Bow.IT (Italy)

Bow.it “Home Media MK-1”

OnCinema “Chimera HS-1”

OnCinema “Teatro D1”

MagicStation MT40

Bringing it All TogetherBringing it All TogetherSamsung (Korea)Samsung (Korea)

Call to ActionCall to Action

Take advantage of the rapidly growing installed base & increasing shipments of Media Center PCs

See Media Center for yourself: Stop by the Microsoft booth in the Exhibition Hall

Consider product designs to fit with Media Center usage and scenarios

Build great PCs that run Media CenterFocus on quality of experience

Build great products that work smoothly with Media Center

Other Relevant WinHEC SessionsOther Relevant WinHEC Sessions

TWMD05001: Home Entertainment Device Design

TWWI05003: Longhorn Partner Logo Program

TWEN05001: Designing Next Generation Media Center PCs

TWEN05011: Adding Applications and Services to Windows Media Center

TWEN05007: Building IR Transceivers for WindowsMedia Center

TWEN05010: Media Center and PC Reliability

TWWI05023: Enabling the Digital Lifestyle: Navigating Public Policy Challenges

Community ResourcesCommunity Resources

Windows Hardware & Driver Central (WHDC)www.microsoft.com/whdc/default.mspx

Technical Communitieswww.microsoft.com/communities/products/default.mspx

Non-Microsoft Community Siteswww.microsoft.com/communities/related/default.mspx

Microsoft Public Newsgroupswww.microsoft.com/communities/newsgroups

Technical Chats and Webcastswww.microsoft.com/communities/chats/default.mspx

www.microsoft.com/webcasts

Microsoft Blogswww.microsoft.com/communities/blogs

Web Resources:Hardware information and whitepapers:

http://www.microsoft.com/whdc/system/platform/mediacenter

Development information:

http://msdn.microsoft.com/MCE

Email questions to:

ehomebiz@microsoft.com

Additional ResourcesAdditional Resources