MEDIA KIT2017

THE WORLD’S LARGEST AND MOST ACTIVE

DIGITAL FOOD BRAND

allrecipes is the

energizing our audience of home cooks to confidently accomplish their cooking goals. They come to us for a full circle experience: to be

inspired, source recipes and shop for ingredients.

Housing over 37,000 user generated recipes – our MGB audience are

not only passionate about creating food but also about trialing & reviewing recipes from their peers. This community engagement

means allrecipes is viewed as a trusted friend whose well reviewed recipes can be cooked with confidence.

As a part of the world’s largest food site, allrecipes is able to identify

global trends and act accordingly.

The world’s #1 food site

19 sites. 24 countries. 12 languages.

Source: comScore December 2016 (data does not include mobile device traffic)

BRAZIL

ITALYFRANCE

GERMANY

SE ASIA

KOREA

JAPAN

RUSSIA/UKRAINE

CHINA

INDIA

#1

CANADA

#3

QUEBEC

#1

USA

#3

NETHERLANDS

ARGENTINA

MEXICO

#2

AUSTRALIA/NZ

POLAND

UK/IRELAND

More than any other food site in the world.

Our Crème de la Crème

5

Discoverability Native Consultants

Actionable InsightsCreative, Branded

Solutions

SEO EXPERTISE =

INNOVATION =

“LOCAL” EDITORS =

SMART DATA =

And we leverage the power of Australia’s largest audience network,

Seven West Media.

Allrecipes.com.au

SamplingSampling opportunities through

Red Pawpaw

SocialMobile

Mind map

VideoVideo creation & hosting opportunities

Global Food Trends Survey

InsightsInsight to

worldwide food

trends

Hot Sheets Audience Insight

Monthly Measuring Cup(consumer food Trend report)

332,152TOTAL SOCIAL REACH

2.4 MILLION

AVERAGE MONTHLY IMPRESSIONS

Source: emma Dec 17, Nielsen DRM Dec 17, Market Intelligence Jan 18; Social media stats updated as at 160218

Brand reach

37,634 AVERAGE DAILY UBS

43,000DAILY UNIQUE

BROWSERS

1,076,000UNIQUE

AUDIENCE

Our audienceallrecipes visitors like healthy, fresh

ingredients to make meals from scratch. Despite having a full and busy life, they

prepare meals at home daily,

and find great joy in this.

DISCOVERY + COMMUNITY

As primary purchase decision

makers, they select which brands come

into their household. On allrecipes, they discover recipes, videos, & how-tos based

on the food they love and the friends they follow.

Whether on the search for a creative dish or a simple twist on a meal,

allrecipes is the destination that inspires

cooks to stir things up. Home cooks

discover & share food ideas and

experiences with allrecipes through our

authentic, relevant, trusted

community. With 18 sites representing

23 countries in 12 languages, allrecipesoffers authentic food experiences for

home cooks world wide.

Our audience continued…

They’re regularly

purchasing…

• Fresh produce• Dairy

• Meat, fish and poultry• Cleaning supplies

• Baking ingredients• Frozen foods

• Tinned goods• Breakfast cereals

They want recipes that

are…

• Healthy • Quick and easy

• use new ingredients and flavours

• Budget-friendly• fun to prepare

Considerations when

grocery shopping…

• Health factor• Fibre content

• Low calorie• Whole grains

• Low sodium• High protein

They are influenced by…

• Vouchers & special offers• Recipes that call for a specific

branded ingredient• Recommendations by food

writers or commentators

Content pillars

Global Cuisine

allrecipes draws on our global footprint to bring our users on a culinary

journey through the specialties of France,

China, India, the Middle East, America, the Caribbean and

more..

Method

A place to search by

technique. There are

recipes to suit every

cooking method

whether you are firing

up the barbecue,

baking in the oven,

simmering in the slow

cooker, braising,

poaching or more!

Occasion

Special recipes for

special occasions.

Whether you are

making a pavlova for

Christmas day or

baking some hot cross

buns for Easter.

Dish Type

No matter what you

feel like cooking,

allrecipes has you

covered. There are

great options like

curry, pizza, stew, pie, pasta and casseroles.

Meals

Whether you are searching for a

childhood favourite or trying something new, this section is home to recipes for any meal

from breakfast to midnight snacks.

Ingredients

An All great recipes begin with great ingredients! Whether you are back

from the grocer with fresh seasonal produce or the

butcher with a joint of lamb, allrecipes gives you

the tools to begin creating.

Special Diets

With a recipe to

cater to every

preference and

need. Recipes

include gluten free,

dairy free, diabetic,

vegetarian and

vegan just to

mention a few.

Calendar

JAN FEB MAR APR MAY JUNJUL AUG SEP OCT NOV DEC

Father’s Day

•BBQ

•Steak

•Beer

Winter

Warmers

•Slow Cooker

•Lamb

•Beef

•Potato

Spring has sprung

•Salads

•Footy Food

•Risotto

Spring Racing

•Alfresco dining

• Melbourne Cup

•Cocktails

•Finger food

Summer

Entertainers

•Cocktails

•Salad

•BBQ

Christmas Entertaining

•Seafood

• Sides & Salads

•Drinks

•Baking

•Mains

Back to school

•Lunchbox recipes

•Easy Family dinners

•smoothies

Easter

•Hot Cross Buns

•Chocolate

•Good Friday

•Seafood Recipes

Australia Day

•Lamingtons

•BBQ

•Prawns

Mid Year Comfort

•Soup

•Home Made Bread

•Pasta

•Pie

Mother’s Day

•Chocolate Cake

•Cupcakes

Anzac Day

•Biscuits

•Anzac Biscuits

•Baking

Autumn

•Autumn Salads

•Pears

Halloween

•Dessert

•Cupcakes

Commissioned Native Advertorial

ARTICLE

• Theme agreed to by client and editorial

• Tone, copy and style at editorial

discretion

• No brand / product mention

• Clear link in by-line and tail mention

• Written by editorial

• Theme agreed to by client and editorial

• Tone, copy and style at editorial discretion

• Brand / product mention organically woven

into content at editorials discretion

• Bought to you by

• All images, assets and copy supplied

by client

• Content is soling focused on clients

brand and/or product

VIDEO

• Tone, length, script at editorial discretion

• Theme agreed with client

• No brand or product included

• Branded environment (on our platforms)

• Video content that looks and feels editorial

but has inclusion of subtle product inclusion

• Scripted by editorial but theme agreed with

client

• Product / brand inc. but at editorial

discretion.

• Brand and product led video content

• Brand provides assets to by used

• Client approves script & attends shoot

• Works as a digital commercial

SOCIAL

• To be used in the social feed when

driving to client content on-site. Editorial

will craft the post to drive the best traffic

result for the content.

• Client is not tagged in this execution

• Bespoke social content created by our

editorial teams

• Concept and theme agreed with client

• Client product or messaging is delivered in

a native way to each brand and platform

in a format that will be most engaging

• Client is tagged appropriately within the feed

• In our experience, the best performing

content within the social feed is that

which is native to the brand and

platform. For this reason, we don’t offer

clients advertorial social executions.

Content Creation Opportunities For Clients

EDITORIAL CLIENT

8 Central Ave, Eveleigh NSW 2015

Contact us for

Commercial

Opportunities

www.allrecipes.com.au

Facebook.com/Allrecipes.com.au

Zoe LassigHead of Digital Lifestylezoe.lassig@pacificmags.com.au