Media Constructions

of Sustainability

in the Finger Lakes

PowerPoint Presentation: Lesson 21

Bioregional Economy

Sample Presentation: Bioregional Economic Alternatives in the Finger Lakes

COOKING OILS: “They make that here?”

Yes, they make cooking oil in the Finger Lakes. This brand is made from sunflowers by Cayuga Pure Organics.

Who made this and for what purpose?

According to their website, Stony Brook WholeHearted Foods makes its oil with “squash seeds locally grown right here in upstate NY, in the next county over from our production kitchen.”

What are the messages about the product in in these three photos?

This company makes oil from grapes grown on a former army depot.

Finger Lakes Grape Seed Oil is owned by Seneca BioEnergy.

What is the corporate mission of this producer?

Introduced 2008

How might similar products have been advertised one hundred years ago?

Introduced 2009 Introduced 2010

Culinary oil production is a new development in Finger Lakes agriculture.

Sustainable economic development requires:

• Developing products useful to communities during climate change and peak oil

• Using locally produced materials• Land use that will not degrade soil and water• Production means that can employ significant numbers of

local workers

Developing products useful to communities during climate change and peak oil

Reuse vegetable oil for cooking and heating purposes

Cayuga Pure Organics, Stony Brook Wholehearted Foods and Seneca BioEnergy demonstrate that cooking oil can be made from locally grown sunflower, squash and grapes.

Using locally produced materials

Sunflowers, grapes and squash as well as other oil-making plants can be grown by farming methods that preserve soil and water resources

Sunflowers Land, Andrea Andrade

Land use that will not degrade soil and water

Planting, tending, harvesting and pressing are all skills that can be shared and developed among the local workforce

Production means that can employ significant numbers of local workers

Manual Cooking Oil Press

Useful

Cooking oil production can be part of sustainable economic development in the Finger Lakes

Local Conserves

Employs

Cooking Oil Production

Squash, Faith Te Four Cut Sunflowers, Vincent van Gogh

Stony Brook’s WholeHeartedFoods Web page shows that the mainstream press treats sustainable cooking oil production as a story for the food section rather than the front page or science section. Why?

Works Cited

SLIDE 1“Finger Lakes Wine Country Announces the Launch of New Travel Magazine; Finger Lakes Wine Country Travel Magazine to

be Released in March 2011.” PRWeb.com. Vocus, Inc., 12 Aug. 2010. Web. 19 March 2012.

SLIDE 2Urban Food Guy [Mark Own Self]. “Local Organic Sunflower Oil.” UrbanFoodGuy. N.p., 11 May 2011. Web. 19 March 2012.

SLIDE 3“About Us.” Stony Brook WholeHeartedFoods.com. Stony Brook WholeHeartedFoods, n.d. Web. 12 March 2012.

SLIDE 4“Home.” Finger Lakes Grape Seed Oil. Seneca BioEnergy, LLC., n.d. Web. 12 March 2012.

SLIDE 5Baskerville-Burrows, Jennifer. “Emilee’s Tour of the Tech Farm part 2.” Cookin’ in the ‘Cuse. N.p., 27 June 2011. Web. 12

March 2012.

“Butternut Squash Seed Oil.” Alibaba.com. Alibaba.com, 2012. Web. 19 March 2012.

Urban Food Guy [Mark Own Self]. “Local Organic Sunflower Oil.” UrbanFoodGuy. N.p., 11 May 2011. Web. 19 March 2012.

Works Cited

SLIDE 7“Combined Heat and Power.” Green My Fleet. Green My Fleet, 2012. Web. 19 March 2012.

SLIDE 8Cable, Courtney. A Life Sustained. N.p., n.d. Web. 12 March 2012.

SLIDE 9Deinha1974 [Andrea Andrade]. “Sunflowers Land.” deviantART. deviantART., 2012. Web. 19 March 2012.

SLIDE 10“Cooking Oil Press.” KickStart. KickStart, n.d. Web. 19 March 2012.

SLIDE 11Te, Faith. “Squash.” Daily Paintings. Artistic Realism Fine Art, 27 Dec. 2009. Web. 19 March 2012.

van Gogh, Vincent. Four Cut Sunflowers. 1887. Kroller-Muller Museum, Otterlo, The Netherlands. Van Gogh Gallery. Web. 19 March 2012.

SLIDE 12“In the Press.” Stony Brook WholeHeartedFoods.com. Stony Brook WholeHeartedFoods, n.d. Web. 19 March 2012.

What natural resources enterprise in the Finger Lakes will you pick for your presentation?

Value-added agricultural products (wine, cheese, jam, salsa, pesto, yogurt)

Extended season cropping using high tunnels (raspberries, tomatoes, peppers, cucumbers)

Small farming production for local food restaurants, farmers’ markets & CSAs

Agri-tourism (winery bed and breakfasts, corn mazes, you-picks,

cider making, farmers’ markets)

Forest Products (mushrooms, walnuts, blueberries, medicinal herbs)

Others?