media data 2016 - vogel · 3 03.02.2016 22.01.2016 sheet metal working, connection technology and...
TRANSCRIPT
Media data
2 016Print
Digital
Valid from 01.01.2016
English
Switzerland‘s Number One
2
Media data Print · Digital 2016Contents
Contents
SMM Print/Digital – Range 3
Reader analysis for Print 4
Editor calendar 7
Advertisement sizes 10
Special formats 11
Advertisement rates 12
Discounts and supplements 13
Inserts and tip-ins 14
Technical data 15
Characteristics 16
Section rates 17
Banner 18
Advertorial 20
Co-Branded Newsletter 21
Newsletter 22
Whitepaper 23
Contact partners 24
3
Print and digital – the range at a glance!
SMM Print/Digital – Range
Beneficiary profile
Decider: 53.0% Influencer: 10.4% Employee: 29.7% Unknown: 6.7%
SMM Print – the magazine for Swiss industry!
Print run: 12‘500 issues Readers per issue: 38‘000* Farthest reading group: 100‘000*
*MACH Basic 2014.
Countries
Switzerland: 81.1% Germany: 13.3% Austria: 1.8%
smm.ch – Range 2014
PI‘s: 900‘000 Visits: 240‘000 PI‘s / Visit: 3.80
Source Google Analytics
AutomAtion und Antriebstechnik >> 30Vom Butler zum Gentleman
>> dossier: medizintechnik Kreative Geometrien für die Wirbelsäule >> D54
WirtschAft Karriere: Am Ball bleiben >> 12
AutomAtion Stückzahlflexible Wachstums-Strategie >> 34
fertigungstechnik Turmmagazin: flexibel und modular >> 64
Logistik Lineartechnik für Lager und Pack-and-place >> 72
schWeizer mAschinenmArkt >> AusgAbe 04 >> 116. JAhrgAng >> fr. 8.50 >> 18. februAr 2015
die industriezeitschrift fÜr die PrAXisSchweizer Maschinenmarkt
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Media data Print · Digital 2016
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We offer the most successful Swiss advertising platform for the MEM industry
Special issuesBilingual main annual edition of SMM/MSM (20‘000 copies), SMM edition for southern Germany (15‘300 copies), trade fair newspa-pers for Swisstech / Prodex, trade fair newspaper for SINDEX
Special publicationsSwiss quality ancillary suppliers (38‘000 copies)Switzerland as a technology location (60‘000 copies)GUIDE – The Swiss buyers’ guide
DistributionGerman-speaking Switzerland and the German-speaking area near the border, coverage of the whole of Switzerland with the French-language sister publication MSM – Le Mensuel de l’industrie.
Switzerland’s Number OneIn the German-language specialist journals market for the machine, electrical and metal industry (MEM industry) in Switzerland, SMM has a market share of 41%. (Meynen 2015, specialist journals assessed by turnover: Technische Rundschau, Swiss Engineering, Maschinenbau, Technica, Swissmechanic Journal).
41%
Reader analysis for Print Media data Print 2016
5
3%
Advertisements in SMM are accepted and people pay attention to them.
75%
14%
8% SMM readers work in leading positions, and have a high level of decision-making competence.
Senior managementSalaried employeesOtherSelf-employed
84%«The advertisements suit SMM.»
71%«I pay attention to the advertisements in SMM.»
Reader analysis for Print Media data Print 2016
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SMM...SMM has a very good reputation. Eight out of ten readers would miss SMM if it no longer existed.
SMM has a high level of readership.
13% read by 1 person14% read by 2 people19% read by 3 people25% read by 4 - 6 people8% read by 7-10 people9% read by more than 10 people12% «do not know»
0 20 40 60 80 100
... is high-quality.
... is a specialist magazine that I enjoy reading.
... is a specialist magazine that I recommend to others..
... has great expertise in its field.
Source: GfK – reader analysis of the specialist press, Q-LAF Online 2015, based on 110 persons.
Reader analysis for Print Media data Print 2016
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Editor calendar
SMM Appears Advert deadline Topics / specials Shows / exhibitions
1/2 27.01.2016 15.01.2016 Automation - Drives - Robotics - Sensors Review of PLC / IPC drives Ancillary industry, manufacturing engineering
3 03.02.2016 22.01.2016 Sheet metal working, connection technology and laser technology, Ancillary industry ➜ Dossier: Medical technology
maintenance, 10 – 11 February, Zurich
4 17.02.2016 05.02.2016 Manufacturing engineering Automation – Drives – Robotics – Sensors ➜ Dossier: Materials engineering & additive manufacture
METAV, 23 – 27 February, Dusseldorf
SüdD 07.03.2016 12.02.2016 SWISS CUTTING-EDGE TECHNOLOGY, PRINT RUN: 15,300 COPIES SMM special issue for southern Germany (supplement in MM Maschinenmarkt, Germany)
5 02.03.2016 19.02.2016 Manufacturing engineering CAD/CAM industry software ➜ Dossier: Logistics & materials-handling technology
W3 +FAIR, 2 – 3 March, Rittal Arena, Wetzlar LogiMAT, 8 – 10 March, StuttgartGrindTee 16 – 19 March, AugsburgBASELWORLD, 17 – 24 March, Basel
6 16.03.2016 04.03.2016 Workplace Switzerland, quo vadis – Opinions,interviews, statements from Swiss CEOsFocus on production engineering, manufacturing engineering / ancillary industry / automation – drives – robotics – sensors
Special issue: Swiss CEOs on the situation of Switzerland as a workplace
7 30.03.2016 15.03.2016 Siams trade fair preview: Manufacturing engineering Ancillary industry Automation – Drives – Robotics – Sensors ➜ Dossier: Logistics & materials-handling technology
Siams 19 – 22 April., MautierLogistics & Distribution, 06 – 07 April, Messe ZurichMedtec Europe, 12 – 14 April, Stuttgartwire/Tube 04 – 08 April, DusseldorfEmpack, 06 – 07 April, Messe Zurich
8 13.04.2016 01.04.2016 Preview of Hannover Messe Ancillary industry, automation and drive technology ➜ Dossier: Industrial measurement technology
Hannover Messe, 25 – 29 April, HanoverControl, 26 – 29 April, StuttgartUSETEC, 25 – 27 April, Karlsruhe
9 27.04.2016 15.04.2016 Sheet metal working, connection technology and laser technology CAD/CAM industry software, manufacturing engineering
SENSOR + TEST, 10 – 12 May, Nuremberg
10 11.05.2016 28.04.2016 Siams trade fair review Manufacturing engineering ➜ Dossier: Introducing lasers into production
LASYS, 31 May – 02 June, StuttgartPowertage, 31 May – 02 June, Zurichparts2clean, 31 May – 02 June, StuttgartO&S, 31 May – 02 June, Stuttgart
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Editor calendar
SMM Appears Advert deadline Topics / specials Shows / exhibitions
11 25.05.2016 12.05.2016 Manufacturing engineering Automation – Drives – Robotics – Sensors, Ancillary industry ➜ Dossier: CeMAT preview - Logistics & materials-hand-ling technology
CeMAT, 31 May – 3 June, Hanoverall about automation, 07 – 08 June, Friedrichshafen
SüdD 06.06.16 12.05.2016 SWISS CUTTING-EDGE TECHNOLOGY, print run: 15,300 copies SMM special issue for southern Germany (supplement in MM Maschinenmarkt, Germany)
12 08.06.2016 27.05.2016 Trade fair preview EPHJ / EPMT / SMT Review of Hanover trade fair Automation – Drives – Robotics – Sensors
Rapid.Tech, 14 – 16 June, ErfurtEPHJ-EPMT-SMT, 14 – 17 June, GenevaStanztec, 21 – 23 June, Pforzheimmaintain 21 – 23 June, MunichAUTOMATlCA, 21 – 24 June, Munich
13 22.06.2016 10.06.2016 Sheet metal working, connection technology and laser technology
14/15 06.07.2016 24.06.2016 Automation for modern production Automation – Drives – Robotics – Sensors, Manufacturing engineering
Swissmem Symposium, 25 August, ZurichOstschweizer Technologiesymposium (OTS), 26 August, St. Gall
16 27.07.2016 14.07.2016 Main annual issue: «Efficient production, perfect implementation»German/French – large print run: over 20 000 copies
17/18 19.08.2016 31.08.2016 Sindex trade fair preview Automation – Drives – Robotics – Sensors ➜ Dossier: Medical technology
SINDEX, 06 – 08 September, Bern
Daily 06.09.2016 19.08.2016 Sindex trade fair daily
Daily 08.09.2016 19.08.2016 Sindex trade fair daily
19 07.09.2016 26.08.2016 AMB trade fair preview Manufacturing engineeringCAD/CAM industry software ➜ Dossier: Materials engineering & additive manufacture
AMB, 13 – 17 September, Stuttgart,AMX, Additive Manufacturing Expo, 20 – 21 Sept, LucerneMicronora, 27 – 30 September, Besançon, FranceFachpack, 27 – 29 September, Nuremberg
20 28.09.2016 16.09.2016 Motek trade fair preview Automation, assembly & handling Ancillary industry, manufacturing, logistics and materials handling technology
Motek, 10 – 13 October, Stuttgart
SüdD 12.09.2016 19.08.2016 SWISS CUTTING-EDGE TECHNOLOGY, print run: 15,300 copies SMM special issue for southern Germany (supplement in MM Maschinenmarkt, Germany)
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Editor calendar
SMM Appears Advert deadline Topics / specials Shows / exhibitions
21 12.10.2016 29.09.2016 Sheet metal working, connection technology and laser technology Ancillary industry, logistics & materials-handling ➜ Dossier: Plastics engineering - K 2016
K 2016, world’s leading trade fair for plastics, 9 – 26 October, Dusseldorf
22 26.10.2016 14.10.2016 Swisstech/Prodex trade fair preview Production engineering, ancillary industry, automation,materials engineering & additive manufacture, CAD/CAM - industry software
Prodex, 15 – 18 November, BaselSwisstech, 15 – 18 November, BaselFormnext, 15 – 18 November, Frankfurt
23 09.11.2016 27.10.2016 Messevorschau Swisstech/Prodex Production engineering and ancillary industryLogistics und materials-handling technologyAutomation, medical technology
Prodex, 15 – 18 November, BaselSwisstech, 15 – 18 November, BaselVISION, 08 – 10 November, StuttgartCOMPAMED, 14 – 17 November, Dusseldorf
Daily 15.11.2016 27.10.2016 Prodex-Swisstech trade fair daily
Daily 16.11.2016 27.10.2016 Prodex-Swisstech trade fair daily
Daily 18.11.2016 27.10.2016 Prodex-Swisstech trade fair daily
24 16.11.2016 04.11.2016 PLC / IPC / drives preview Automation and drive technology Manufacturing engineeringCAD/CAM industry software
PLC IPC Drives, 22 – 24 November, Nuremberg ALUMINIUM, 29 Nov. – 01 Dec., DusseldorfComposites Europe 2016, 29 Nov. – 01 Dec., DusseldorfEuromold, 6 – 9 December, DusseldorfSMM congress, 7 December: Optimized manufacturing strategy - lean manufacturing
SüdD 07.11.2016 14.10.2016 SWISS CUTTING-EDGE TECHNOLOGY, print run: 15,300 copies SMM special issue for southern Germany (supplement in MM Maschinenmarkt, Germany)
Guide 15.11.2016 26.09.2016 Guide Guide
25/26 30.11.2016 18.11.2016 Practical future technologies, modern materials, additive manufacture, machining of the futureLasers in production, the future of automation
MiDEST, 6 – 9 December, Paris
1/2 25.01.2017 13.01.2017 Large-scale review of Prodex/Swisstech trade fair PLC / IPC / drives review Manufacturing engineering / ancillary industry Automation and drive technology
Swiss Plastics, 24 – 26.01.2017, Lucerne DST Dreh- und Span-Tage Südwest, 25 – 27 Jan., Villingen-Schwenningen
Swissmechanic association notices in every 2nd issue
Deadline for recommendation advertisements: 8 working days before publicationEvent advertisements, free capacities, miscellaneous and situations vacant adverts: Friday, 12.00 noon before publication date.
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Advertisement sizes (size of journal 210 x 297 mm)
Size 1/6 page 1/6 page 1/8 page 1/8 pagePrinting area 59 x 131 mm 122 x 63 mm 59 x 97 mm 185 x 29 mmTrim size not available not available not available not available
Size 1/3 page 1/3 page 1/4 page 1/4 page 1/4 pagePrinting area 59 x 267 mm 185 x 85 mm 46 x 267 mm 90 x 131 mm 185 x 63 mmTrim size 70 x 297 mm 210 x 100 mm 57 x 297 mm not available 210 x 78 mm
Size 1/1 page Junior page 1/2 page 1/2 pagePrinting area 185 x 267 mm 148 x 204 mm 90 x 267 mm 185 x 131 mmTrim size 210 x 297 mm 160,5 x 220 mm 102,5 x 297 mm 210 x 146 mm
➜ Trim size ads
Please add 3 mm trimming per outer
margin.
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Special formats
Size Cover with flap Gatefold 2 pages large flap Gatefold 2 pages small flap Split front cover folding inwards folding inwardsOverall width 105 mm 403 mm 313 mm 453 mm Flap(s) 105 mm 195 mm 105 mm left 140 mm, right 105 mmHeight 220 mm front 297 mm 297 mm 297 mm 297 mm behind
Size 2 x 1/1 panorama 2 x 1/2 panorama 2 x 1/3 panorama 2 x 1/4 panoramaPrinting area 395 x 267 mm 395 x 131 mm 395 x 85 mm 395 x 63 mmTrim size 420 x 297 mm 420 x 146 mm 420 x 100 mm 420 x 78 mm
➜ Trim size ads
Please add 3 mm trimming per outer margin.
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Advertisement rates
* plus additional 3 mm trimming per outer margin Prices in CHF, excl. VAT, prices are subject to change
Size Printig area gross price b&w colour Trim size * gross price b&w colour
width x height in mm in CHF in CHF width x height in mm in CHF in CHF
2x 1/1 panorama 395 x 267 6‘739.00 8‘459.00 420 x 297 6‘739.00 8‘459.00
1/1 page 185 x 267 3‘517.00 5‘162.00 210 x 297 3‘517.00 5‘162.00
Junior page 148 x 204 2‘168.00 3‘113.00 160,5 x 220 2‘385.00 3‘330.00
2 x 1/2 panorama 395 x 131 3‘576.00 5‘466.00 420 x 146 3‘934.00 5‘824.00
1/2 page 90 x 267 / 185 x 131 1‘788.00 2‘733.00 102,5 x 297 / 210 x 146 1‘967.00 2‘912.00
2 x 1/3 panorama 395 x 85 2‘584.00 4‘474.00 420 x 100 2‘842.00 4‘732.00
1/3 page 59 x 267 / 185 x 85 1‘292.00 2‘237.00 70 x 297 / 210 x 100 1‘421.00 2‘366.00
2 x 1/4 panorama 395 x 63 1‘904.00 3‘084.00 420 x 78 2‘094.00 3’274.00
1/4 page 46 x 267 952.00 1‘542.00 57 x 297 1‘421.00 2‘366.00
1/4 page 90 x 131 / 185 x 63 952.00 1’542.00 210 x 78 1‘047.00 1‘637.00
1/6 page 59 x 131 / 122 x 63 692.00 1‘282.00 – – –
1/8 page 59 x 97 / 90 x 63 / 185 x 29 529.00 679.00 – – –
1/12 page 59 x 63 / 122 x 29 367.00 447.00 – – –
1/16 page 90 x 29 / 59 x 46 283.00 363.00 – – –
2nd cover page 185 x 267 4‘396.00 6‘041.00 210 x 297 4‘396.00 6‘041.00
4th cover page 185 x 267 5‘275.00 6‘920.00 210 x 297 5‘275.00 6‘920.00
Cover with flap – – – 105 x 220 (front) / 297 (behind) 7‘900.00 7‘900.00
Gatefold 2 pages small flap – – – 313 x 297 8‘400.00 8‘400.00
Gatefold 2 pages large flap – – – 403 x 297 9‘700.00 9‘700.00
Split front cover – – – 453 x 297 14‘168.00 14‘168.00
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Discounts and supplements
Discount for multiple published advertisements, inserts*
Runtime 12 months number Discount
3 x 6%
6 x 12%
13 x 18%
24 x 24%
Combination discount
Discounts are cumulative for the publications SMM, MSM and SMM/
MSM Guide.
Consulting commission
10% of net price (only for ASW and BSW approved agencies).
Supplement for layout
If we have to make any changes on your print document, a surcharge of
CHF 120/hour will be charged.
Colour supplement
Size
2 x 1/1 panorama 1’720.00
1/1 page 1’645.00
Junior page to 1/4 page portrait 945.00
1/4 to 1/6 page 590.00
1/8 page 150.00
1/12 to 1/16 page 80.00
1/24 page 50.00
Reply box fees
CHF 12.00 per advert
Placement options
Placement supplement (on gross price b&w)
Placement charge 10%
Editorial (size: 1/3 portrait) 25%
Table of contents (size: 1/2 portrait) 25%
Text connection 25%
Advertising (size: 1/2 to 1/8) 100%
Cover pages: prices see page 12.
Prices in CHF, excl. VAT, prices are subject to change
*Discounts for multiple published inserts are only valid on the advertisement costs.
Discounts also apply to colour prices!
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Inserts and tip-ins
Inserts
Weight Advertisement costs 12‘500 copiesper 1‘000 copies Postage Technical costs
up to 20 g 229.00 1‘375.00 615.00
up to 30 g 241.00 1‘375.00 615.00
up to 40 g 252.00 1‘375.00 615.00
up to 50 g 260.00 1‘375.00 615.00
up to 60 g 267.00 1‘625.00 615.00
up to 70 g 284.00 1‘625.00 615.00
up to 100 g 334.00 1‘875.00 615.00
up to 125 g 368.00 3‘625.00 615.00
up to 150 g 415.00 3‘875.00 615.00
up to 175 g 462.00 4‘125.00 615.00
up to 200 g 462.00 4‘375.00 615.00
up to 225 g 462.00 4‘625.00 615.00
Price for an insert over 225 g on request
Placement charge between the 4th cover page and the film: 30%
Supplement technical costs for partial print runs at definied zip code: CHF 316.-
➜ Sizes: min. 148 x 105 mm, max. 200 x 287 mm
Prices in CHF, excl. VAT, prices are subject to change
Bound-in inserts
Weight Advertisement costs Technical costsper 1‘000 copies 12‘500 copies
up to 20 g 259.00 615.00
up to 30 g 327.00 615.00
up to 40 g 395.00 615.00
up to 50 g 464.00 615.00
up to 70 g 532.00 615.00
up to 100 g 600.00 615.00
up to 125 g 673.00 615.00
up to 150 g 746.00 615.00
up to 175 g 819.00 615.00
up to 200 g 892.00 615.00
up to 225 g 965.00 615.00
Price for a bound-in insert over 225 g on request.
➜ Sizes: min. 140 x 140 mm, max. 210 x 297 mm, plus trim: inside 3 mm, outside 10 mm, head 4 mm, foot 14 mm
Delivery of inserts and tip-ins
6 working days before publication. Specifying publication title and issue
to: AVD Goldach, Sulzstrasse10, CH-9403 Goldach
Conditions
– Advertisement costs are subject to consultant commission and final
agreement
– Prices may subject to change due to postal costs or print-run
adjustments
– Inserts with third-party advertisements: prices on request.
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Prices in CHF, excl. VAT, prices are subject to change
Technical data
Print documents
Electronic submission by e-mail to: [email protected]
Printers
AVD Goldach, Sulzstrasse 10, CH-9403 Goldach
Print method
Web offset
Screen
b/w 70, CMYK 70
Colour scale
Europe normal (special colours are converted into range colours)
Contact persons for the pre-print stage
Volker Drescher
Tel. +49 931 418 23 09
Ralph Dobler
Tel. +49 931 418 23 49
Programmes
Please supply your print documents as PDF files. We recommend the
international standard PDF/X-1a.
– All colours must be supplied in CMYK mode.
– Half-tone images must have a resolution of 300 dpi.
– Line art must have a resolution of 1200 dpi.
Please also make sure you observe the planned advertisement formats.
Storage of data media / print data
Data media: Data media that are supplied will not be kept, and are
returned only at the express request of the client when placing the order.
Print data: Print data are kept in digital form for up to 3 months after the
last appearance.
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Characteristics
Readers / Target group
SMM is the classic business-to-business magazine for trade-specific articles
– for decision-makers
– for buyers
– for experts
NB: SMM is a publication that is traditionally read at all levels of a
company.
Contents
– Technical professional articles
– Application reports
– Current reports on all important trade fairs at home and abroad
– Current product reports
– Current business news
– Current advertisement market
Section advertisements
– Classifieds, machines and accessories
– Miscellaneous
– Job advertisements
Editorial competence
All SMM editors have recognised technical and/or economic university qua-
lifications. Combined with constant further training in the field of jour-
nalism they guarantee correct specialist reporting with journalistic appeal.
SMM Schweizer Maschinenmarkt
Publication frequency Every 14 days
Publication day Wednesday
Published for 117 years
Language German
Circulation Throughout German-speaking
Switzerland and German-speaking
areas near the border
Internet www.smm.ch
Print run 12 500 copies
Certified circulation (WEMF 2015)
Total sold copies 1‘624 copies
– of which subscriptions 1‘545 copies
– of which free copies 77 copies
Total free circulation* 8‘346 copies
* Targeted distribution
Price
Domestic price in CHF, incl. VAT and postage
Single issue 8.50
Trial subscription (6 issues) 12.00
Annual subscription (24 issues)* 160.00
Combined MSM/SMM subscription* 178.00
* incl. MSM/SMM Guide
Quality assurance
SMM was awarded the «Q Publication» seal by the
SCHWEIZER PRESSE association.
The German-language magazine for Swiss industry! Independently run for 117 years.
Terms and conditions see:http://agb.vogel-net.de/AGB-Vogel-Business-Media-AG-D.pdf
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Section rates
Size Printing area AC, M* b&w AC, M* colour job advertisement
width x height in mm in CHF in CHF in CHF
1/1 page 185 x 267 – – 2‘813.00
Junior page 148 x 204 2‘168.00 3‘113.00 1‘735.00
1/2 page 90 x 267 / 185 x 131 1‘788.00 2‘733.00 1‘430.00
1/3 page 59 x 267 / 185 x 85 1‘292.00 2‘237.00 1‘034.00
1/4 page 90 x 131 / 185 x 63 952.00 1’542.00 760.00
1/6 page 59 x 131 / 122 x 63 659.00 1‘249.00 527.00
1/8 page 59 x 97 / 90 x 63 / 185 x 29 504.00 654.00 404.00
1/12 page 59 x 63 / 122 x 29 334.00 414.00 –
1/16 page 90 x 29 / 59 x 46 257.00 337.00 –
1/24 page 59 x 29 183.00 233.00 –
Prices in CHF, excl. VAT, prices are subject to change
Price per millimetre
1 column/29 mm 2.55
1 column/29 mm colour 3.55(mind. 2 columns; 4 columns; max. 6 columns)
* AC = availabel capacities, M = Miscellaneous
Minium height:
The minimum height for a classified advertisement is 10 mm.
Calculation of the ad price:
Number of columns x height of the advertisement in mm x basic price
per millimetre.
Classified advertisements (yellow pages)
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Banner
Fullsize Banner*Format: 468 × 60 px Size: max. 50 KBMedia: jpg, gif, png, swfTKP (price per 1000 AI): 48.00
Skyscraper*Format: 160 × 600 px oder 120 × 600 pxSize: max. 50 KBMedia: jpg, gif, png, swfTKP (price per 1000 AI): 78.00
LeaderboardFormat: 728 × 90 pxSize: max. 50 KBMedia: jpg, gif, png, swfTKP (price per 1000 AI): 78.00
Sticky AdFormat: 160 × 600 px oder 120 × 600 pxSize: max. 50 KBMedia: jpg, gif, png, swfTKP (price per 1000 AI): 95.00
Prices in CHF, excl. VAT, prices are subject to changeTKP = Price per 1000 Ad Impressions Minimum order per banner format: CHF 480.00
*Will not be displayed on smartphones.
*Will not be displayed on smartphones.
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Banner
Video AdLength: max. 3 minutesMedia: FLV, MPG, MPEG, WMV, AVIPlease note if you deliver a video in FLV format:Data rate: 700 kbit/sec for the video/128 kbit/sec for audioTKP (price per 1000 AI): 103.00
Content Ad / RectangleFormat: 300 × 250 pxSize: max. 50 KBMedia: jpg, gif, png, swfTKP (price per 1000 AI): 94.00
Billboard AdPlacement under navigationFormat: 996 x 250 pxSize: max. 80 KBMedia: jpg, gif, png, swfTKP (price per 1000 AI): 137.00
Prices in CHF, excl. VAT, prices are subject to changeTKP = Price per 1000 Ad Impressions Minimum order per banner format: CHF 480.00
Wallpaper Format: 728 × 90 px above, 160 × 600 px or 120 × 600 px right + FarbhexcodeSize: max. 50 KBMedia: jpg, gif, png, swfTKP (price per 1000 AI): 103.00
Additional formats on request.
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Advertorial
Your PR contribution on smm.ch
In the context of a paid PR report on smm.ch, the advertorial offers you space for text, images and hyperlinks that direct to your website. In detail, this offer looks like this:
Placement of an online article for the MEM industry
Unlimited number of characters and images
Your advertorial remains online for an unlimited period of time
Several hyperlinks to your website are possible
The PR contribution is labelled «Advertorial» at the top left
Appears once in the editorial newsletter
With an accompanying campaign that refers to your advertorial, this will receive even more attention. Suitable means include for example:
A banner in one of our newsletters (for services, prices and formats, see page 21)
A banner on smm.ch (for services, prices and formats, see pages 17 and 18).
Prices in CHF, excl. VAT, prices are subject to change.
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Co-Branded Newsletter
Example of a co-branded newsletter from Proto Labs.
With a co-branded Newsletter you can provide your concerns to all SMM-newsletter recipients exclusively!
With a co-branded newsletter, you benefit from the brand and reach of the SMM. You provide the content (logo, text and images) for the newsletter. We produce the newsletter and send it to the SMM newsletter recipients addresses.
Price in CHF per distribution
more than 7200 recipients Date of publication: once – date by arrange-ment
3‘600.00
Prices in CHF, excl. VAT, prices are subject to change due to number of recipients.
Beneficiary profile
Decider: 53.0% Influencer: 10.4% Employee: 29.7% Unknown: 6.7%
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Newsletter
Weekly Newsletter with technical paper and expert advice for more than 7200 recipients!
The newsletter brings 2x per week (Tuesday and Friday) the most important news about the MEM-Industry on point. Place your advertising message in form of a banner in our newsletter. The long range ensures effective penetration of your target audience.
The following formats are available:
Sponsoring (Logo)Format: 340 × 50 px Size: max. 20 KBMedia: jpg, gif, png, swfPrice per distribution: 980.00
Text AdFormat: 100 × 100 pxTitle max. 40 characters, Text max. 300 characters Size: max. 50 KBMedia: jpg, gif, pngPrice per distribution: 760.00
Billboard AdFormat: 680 × 250 px Size: max. 50 KBMedia: jpg, gif, png, swfPrice per distribution: 1160.00
Prices in CHF, excl. VAT, prices are subject to change due to number of recipients.
Fullsize Banner*Format: 468 × 60 pxSize: max. 50 KBMedia: jpg, gif, png, swfPrice per distribution: 560.00
Beneficiary profile
Decider: 53.0% Influencer: 10.4% Employee: 29.7% Unknown: 6.7%
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Whitepaper
Fachwissen
Leadgeprüft
Website
WHITE-PAPER
Login
Username
Passwort
Demonstrate your expertise with a white paper
A white paper is a specialist article in which you convey valuable knowledge that is so useful to the reader that he registers to read this white paper. By registering, the reader permits you to contact him.
Your white paper is published every 3 months.
The white paper is converted into a PDF file.
Key words in your white paper are indicated for the search engines.
All leads that are generated (registered readers of your white paper) belong to you.
Your white paper is linked to a maximum of 5 topic channels in SMM or MSM.
5 individual questions can be added to the registration.
Your white paper is advertised in the context of a campaign by SMM.
Price in CHF
Text ad in 2 editorial newsletters 1 co-branded newsletter 1 content ad (10’000 A1)
5’400.00
Prices in CHF, excl. VAT, prices are subject to change.
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Media data Print · Digital 2016Contact partners
Luca MeisterEditorSheet metal processing, assembly, laser technology,materials technology, industry software, supply industry
Tel. +41 44 722 77 28Fax +41 44 720 10 [email protected]
Sergio CaréEditorEconomy
Tel. +41 44 722 77 68Fax +41 44 720 10 [email protected]
Anne RichterRedaktorinManufacturing technology, medical technology
Tel. +41 44 722 77 89Fax +41 44 720 10 [email protected]
Silvano BöniEditorAutomation and drive technology, logistics and materials handling technology
Tel. +41 44 722 77 70Fax +41 44 720 10 [email protected]
Editorial staff SMM
Publishing direction
Matthias BöhmPublisher,Chief editor SMM
Tel. +41 44 722 77 91Fax +41 44 720 10 [email protected]
Trudi HalamaSales management
Tel. +41 44 722 77 78Fax +41 44 720 10 [email protected]
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Media data Print · Digital 2016Contact partners
Publishing company
Yolanda BrazerolMarketing
Tel. +41 44 722 77 80Fax +41 44 720 10 [email protected]
Barbara VonderlinnMarketing, event management
Tel. +41 44 722 77 72Fax +41 44 720 10 [email protected]
Maria FabbroniSubscription
Tel. +41 71 844 91 55Fax +41 71 844 95 [email protected]
Michelle BaumgartnerProduction
Tel. +41 44 722 77 73Fax +41 44 720 10 [email protected]
Hannah SchesinkLayout
Tel. +49 931 418 0Fax +41 44 720 10 [email protected]
Benza BanjacProduct Manager Digital
Tel. +41 44 722 77 85Fax +41 44 720 10 [email protected]
Susanne ReinshagenMarketing Digital & Online Editor
Tel. +41 44 722 77 94Fax +41 44 720 10 [email protected]
26
Media data Print · Digital 2016Contact partners
Sales
Rainer AckermannCrossmedia consultantNorthwestern Switzerland
Tel. +41 62 871 91 62Mobile +41 78 771 16 85Fax +41 62 535 12 [email protected]
Eveline MöckliCrossmedia consultantZurich lowlands, Thurgau, Central Switzerland
Tel. +41 44 760 04 30Mobile +41 79 299 07 02Fax +41 44 720 10 [email protected]
Loris De CiaCrossmedia consultantZurich highland, Eastern Switzerland
Tel. +41 44 722 77 77Mobile +41 79 374 32 70Fax +41 44 720 10 [email protected]
Stéphane ChételatCrossmedia consultantBiel, Western Switzerland, Ticino
Tel. +41 32 426 11 83Mobile +41 79 103 27 71Fax +41 32 426 11 [email protected]
Gerti SuarezSales support
Tel. +41 44 722 77 81Fax +41 44 720 10 [email protected]
Martina ZwimpferSales support
Tel. +41 44 722 77 12Fax +41 44 720 10 [email protected]
Sales support
The general terms and conditions of Vogel Business Media AG apply.
(http://agb.vogel-net.de/AGB-Vogel-Business-Media-AG-D.pdf)
A subsidiary company of Vogel Business Media GmbH & Co. KG, D-97082 Würzburg
Images staff: Thomas Entzeroth
Vogel Business Media AGSeestrasse 95,CH-8800 ThalwilTel. +41 44 722 77 00Fax +41 44 720 10 [email protected], www.msm.ch
Sales management
Trudi Halama
Tel. +41 44 722 77 78
Fax +41 44 720 10 78
Crossmedia consultants
Northwestern Switzerland
Rainer Ackermann
Tel. +41 62 871 91 62
Mobil +41 78 771 16 85
Fax +41 62 535 12 62
Zurich lowlands, Thurgau, Central
Switzerland
Eveline Möckli
Tel. +41 44 760 04 30
Mobil +41 79 299 07 02
Fax +41 44 720 10 78
Zurich highland, Eastern Switzerland
Loris De Cia
Tel. +41 44 722 77 77
Mobil +41 79 374 32 70
Fax +41 44 720 10 78
Biel, Western Switzerland, Ticino
Stéphane Chételat
Tel. +41 32 426 11 83
Mobil +41 79 103 27 71
Fax +41 32 426 11 88
Produkt-Manager Digital
Benza Banjac
Tel. +41 44 722 77 85
Fax +41 44 720 10 78