media data print 2012 - nmgz.ch · media data print 2012 concept 2 concept 2 pctipp, the...

www.pctipp.ch

Media dataPrint 2012Valid From 1. January 2012

SMe-Special

Further information www.pctipp.ch/mediadaten

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Media data Print 2012

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PCtipp, the independent and compact Swiss PC magazine provides comprehensive help and information for private and business PC users in an easily understandable format. PCtipp is the most read computer magazine in Switzerland. according to MaCH Basic 2011-ii, 308,000 PC users read PCtipp every month. With PCtipp you can quickly inform yourself above the newest products and trends and find tips for everyday PC use. PCtipp is also available on e-paper. the e-paper version is identical to the print edition and also contains all adverts.Focussing on the areas of Current news and events, the Internet, Practical Application and Purchasing Advice.

WemF/sW-certified 2011

Printed circulation 80,000

Paid circulation 65,843

- of which subscriptions 55,647

- of which individual sale 5922

- of which free copies 2794

- of which other Sales 1480

Frequency monthly

No of editions: 12 editions +2 special editions of digital Living

Subscription: Print (incl. e-Paper): CHF 54.– e-Paper: CHF 44.–


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NewSthe latest notebooks, PCs, printers, screens, digital cameras and much more: PCtipp showcases the latest on offer in Switzerland. information about the lat-est security threats, the prices of online providers and the most important new trends. and: 12 new top downloads – with brief instructions.

PRACtICeexperienced PCtipp professionals re-search the best tips and tricks. each month we supply solutions for frequent PC problems and ideas and suggestions as to how to work on the computer efficiently and quickly both at home and in the office. We also devote partic-ular attention to the topic of security (internet, e-mail, social networking sites such as Facebook)

PuRChASINg AdvICeeach month PCtipp tests the most important new product releases, helps with prochasing decisions and intro-duces products in comprehensive market overviews. check lists, tips for savings and detailed product compari-sons show you what to look out for when purchasing.

SeRvICetest your PC knowledge in a fun way and win fantastic prizes.

Concept


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PublICAtIoN dAte, deAdlINe FoR AdveRtS ANd PRINted MAteRIAl

the topics are continually updated on:www.pctipp.ch/topics

No. Month Publication date deadline for Adverts 1

deadline for Printed-Material 1

topics

2 February 31 January 2012 17 January 20 January

web printing: the newest ink combi devices / printers light, fast and reasonably priced: here come the reasonably priced Ultrabooks

3 March 28 February 2012 14 February 17 February

Smart mini computers: smartphones with added extras Fast wlAN: the newest generation of high speed routers

4 aprilwIth SMe-

SPeCIAl

27 March 2012 13 March 16 March

Cheap printing: cheap ink vs. genuine cartridges game, read, work: what the latest tablet PCs can actually achieve SMe special: hosting, managed document services for optimal document workflow

5 May 24 April 2012 10 april 13 april

Mobile security force: the new android security suite easy web shopping: Swiss online shops tested

dL 1 Mai 08 May 2012 19 april 24 april

Media data digital living

6 June 22. May 2012 08. May 11. May

All in one storage for the home: new network storage devices (naS) digital cameras: cameras for any purpose

7 July 26 June 2012 12 June 15 June

Image processing software: click to produce beautiful images Multi-function devices: the new all-rounders

1 at 9 a.m. in each case

dates & topics


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PublICAtIoN dAte, deAdlINe FoR AdveRtS ANd PRINted MAteRIAl

dates & topics

No. Month Publication date deadline for Adverts 1

deadline for Printed-Material 1

topics

8 august 24 July 2012 10 July 13 July

Arrive safely at your destination on time: the new sat-navs on test Photo books: the best providers

9 September 21 August 2012 07 august 10 august

Read better: the new e-readers and their web portals Reasonably priced power savers: the best Led monitors for less money

10 OctoberwIth SMe-

SPeCIAl

25 September 2012 11 September 14 September

wi-Fi, cable or power?: network solutions compared Multimedia notebooks: what the newest generation offers SMe special: package deals from printer manufacturers, erP systems and server solutions

11 november 23 october 2012 09 October 12 October

Secure data: back-up solutions for the home Profit rather than pay: Swiss group buying websites under the mic-roscope

12 december 13 November 2012 30 October 02 november

Storage guide: which types of sto-rage technology are suited to what Consumer survey 2012: what buyers take into account when purchasing new PCs, peripherals etc.

dL 2 december 27 November 2012 08 november 13 november

Media data digital living

1 January 2013 18 december 2012 04 december 07 december

Christmas guide: Where you find the best last minute buys All new security suites: How to keep your PC virus-free in 2013 too

the topics are continually updated on:www.pctipp.ch/topics

1 at 9 a.m. in each case


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1/3 page

portrait: 64 x 286 mm landscape: 202 x 92 mm

with adjoining text: CHF 7300.–

1/2 page

portrait: 99 x 286 mm landscape: 202 x 141 mm


without adjoining text: CHF 6900.–

Special placements

2nd cover page202 x 286 mmCHF 13,000.–

4. cover page202 x 286 mmCHF 14,000.–

1/1 page

202 x 286 mm

CHF 11,000.–

commercial advertisements

1/4 page landscape

202 x 68 mm


without adjoining text: CHF 4500.–

Special placement title page Strip on title pag

202 x 20 mm

with adjoining text: CHF 5900.-

Prices & Formats


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Placement supplement: 15 % for placement regulations

Consultant commission (bK I): 5 % for media and advertising agencies entitled to a commission, 15 % for agencies in foreign countries

Colour free of charge: all prices apply for 1- to 4-colour advertisements

vAt: all prices plus 8% Vat (Swiss customers)

Repeat discount: With order at the same time and without a change in format for commercial or column ads:

advertorials infoboard

1/1 page

202 x 286 mm: CHF 11,000.–

1/2 page with adjoining text

landscape: 202 x 141 mm: CHF 8500.–

Crossmedial Print-to-online Because the infoboards rotate they constantly draw attention.Using the mouse over effect the active user opens a preview window in which your complete advertising message can be conveyed and enlarged once more and displayed in full form.

Place your print ads also online from 1/2-pager run time: 2 weeks Price: CHF. 500.– (in combination with print)

discounts and commissions

CHF 10,000.– 2 %

CHF 20,000.– 4 %

CHF 40,000.– 6 %

CHF 60,000.– 10 %

CHF 80,000.– 14 %

CHF 100,000.– 16 %

CHF 120,000.– 20 %3 x 5 %

6 x 10 %

9 x 15 %

12 x 20 %

dISCouNt FoR ARRANgeMeNtS oN A FRANC bASIS (gRoSS) For advertisements, column ads and the advertising value of inserts with purchase within 12 months. Cannot be cumulated with repeat discounts.

CHF 140,000.– 22 %

CHF 160,000.– 24 %

CHF 190,000.– 26 %

CHF 220,000.– 28 %

CHF 250,000.– 30 %

Prices & Formats


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INSeRtS

Full occupance: Printed circulation 80 000 copies, circulation to be delivered 80 500 copies, as per december 2011

Formats: at least 105 x 148 mm (a6), maximum 220 x 300 mm

Paper weight: With a6 at least 150 g/m2, individual sheet at least 120 g/m2. 8 pages minimum 80 g/m2, 16 pages minimum 50 g/m2. if printing form less than 200 mm: maximum 8 pages at 65 g/m2

Fold: no inside gatefold or leporello fold, longer side closed

Special Inserts: Spezial insert formats on request

SuPPleMeNtS

Full occupancy: See inserts

Formats: at least 105 x 148 mm (a6), maximum 225 x 310 mm plus 5 mm top bleed

Fold: rear half of the sheet, 10 mm gripper fold or closed at top. no zigzag or leporello fold, longer side closed

Finishing: Unfolded and untied layers 80–100 mm. if smaller than issue format, cut at the right and bottom todefinitive format

Samples: Before acceptance of the order, the binding presentation of two samples with weight and size informationis required

Additional prises for Supplements that contain ads from companies that are not identical with the commissioning company areprospectuses with calculated with supplements (basis advertising value). Up to three advertisers 25%, with four or morethird-party ads: advertisers 50 %.

inserts & Supplements

overall circulation gross or partial circulation (price per 1,000) 3

weight up to 25 g up to 50 g 1 up to 25 g up to 50 g 1

INSeRtS

Postage costs 4 CHF 7040.– CHF 7040.– CHF 110.– 2 CHF 110.– 2

tech. costs 4 CHF 2480.– CHF 2480.– CHF 31.– CHF 31.–

advertising CHF 17,600.– CHF 21,920.– CHF 220.– CHF 274.–

total ChF 27,120.– ChF 31,440.– ChF 361.– ChF 415.–

SuPPleMeNt


tech. costs 4 CHF 2992.– CHF 2992.– CHF 37.40 CHF 37.40


total ChF 27,040.– ChF 32,048.– ChF 340.40 ChF 405.40

tIP-INS


tech. costs 4 CHF 4880.– CHF 4880.– CHF 61.- CHF 61.-


total ChF 28,928.– ChF 33,936.– ChF 364.– ChF 429.–

1 Higher weights on request

2 Only incurred with postal delivery

3 Partial occupancy of at least 30,000 copies possible according to post code. Split supple-ment 10%

4 not entitled to discount and commission


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delIveRy INSeRtS, AttAChMeNtS

delivery 7 working days before publication

delivery address: Zollikofer aG, Warenannahme, Fürstenlandstrasse 122, 9014 St. Gallen

goods receipt: Monday–Friday, 7.00–12.00 a.m., 1.15–4.15 p.m. telephone: +41 71 272 73 42, Fax: +41 71 272 75 92 e-Mail: [email protected] (diego tisato)indicate PCtipp, issue and delivery quantity on delivery note

delivery condition: the type and form of the inserts supplied must guarantee faultless, immediate processing. additional manual preparation will be invoiced according to cost incurred. inserts with dog-eared corners, damaged edges, creases or displaced (round) spines cannot be processed. the layers should be untied and not folded

design: inserts and supplements must differ substantially in their design from the editorial part

inserts & Supplements


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teChNICAl INFoRMAtIoN

Newspaper format: 225 x 310 mm

type area: 202 x 286 mm, no bleed-off advertisements possible

Print: Offset newspaper rotation

Colours: 4-colour europa scale, no Pantone possible, UCr value max. 250 %

Resolution: 200 dpi (text elements in an image at least 600 dpi)

Paper Snowprint 48.8 gm2

Production costs: type area and print template production is not included in the advertisement prices and is calculated according to cost

tRANSMISSIoN oF PRINt MAteRIAl

(PRogRAMMeS FoR MAC oS ANd wINdowS)

PdF-Format: PdF/X-3:2002 or Highres PdF with embedded fonts. Compress images with zip or JPG (portrait), bitmaps as CCitt Group 4

Adobe Indesign: as text document or ePS (fonts included)

QuarkXPress: as text document or ePS (fonts included)

Adobe Illustrator: as ePS; text converted into paths

Adobe Photoshop: as tiF (no LZW compression), ePS or JPG (high), separated in CMYK

CoreldRAw: as text or ePS (supply or vectorise fonts)

Microsoft office: Word, PowerPoint or excel. Only with binding print-out for the purpose of checking the fonts. Pictures with at least 200 dpi resolution

Addition: PostScript fonts, please supply fonts or convert texts into paths. Supply data with all linked files. Supply graphics as ePS or tiFF (CMYK). Current information and settings can be downloaded at: www.tagblattmedien.ch/download

dAtA tRANSMISSIoN dIReCtly to the PRINteRS

transmission up to 15 Mb: e-Mail: [email protected] (Felix eberlein)

transmission up to 50 Mb: iSdn-Leonardo Pro: +41 71 277 00 27

FtP transmission: Possible on request: +41 (0)71 272 72 57

data compression: Compress all data with zip or Stuff-it

File name: Please always use a file name that complies with the following structure: Customer-PCtipp-issue (example: iBM-PCtipp-2-2011)

technical data


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PCtipp 315 000 persons Affinity

Persons Structur

geNdeR

Man 232 000 75,3 %

Woman 76 000 24,7 %

Age

14–34 86 000 27,9 %

35–54 149 000 48,5 %

55–99 73 000 23,6 %

gRoSS INCoMe PeR houShold

up to 3999 francs 17 000 5,6 %

4000 to 7999 francs 120 000 39,2 %

over 8000 francs 170 000 55,3 %

SChool eduCAtIoN

Obligatory 27 000 8,8 %

Secundary 151 000 49,2 %

tertiary 129 000 42,1 %

oCCuPAtIoNAl StAtuS

Self-employed 17 000 5,6 %

Salaried employee without management position 127 000 41,4 %

Salaried employee with management position 78 000 25,3 %

CoMPANy SIze

small company: 1–9 employees 61 000 19,7 %

medium-sized company: 10–99 employees 95 000 30,8 %

bis company: 100 employees and more 65 000 21,0 %

PCtIPP ReAdeR develoPMeNt

who ReAdS PCtIPP?

350 000

300 000

250 000 Sourc

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readership PCtipp

2003 2004 2005 2006-i 2006-ii 2007-i 2007-ii 2008-i 2008-ii 2009-i 2009-ii 2010-ii 2011-ii

310 000 312 000315 000 313 000

319 000 315 000 315 000308 000

291 000296 000

321 000

304 000

294 000

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12readership PCtipp

Persons Affinity

the PCtIPP ReAdeR

the typical PCtipp reader is a man 232 000 153

35–54 years old 149 000 133

highly educated 129 000 128

the PCtIPP ReAdeR ANd woRK

He works full time 196 000 142

as supervisor 89 000 155

or in a managerial position 82 000 161

the PCtIPP ReAdeR ANd hIS houSehold

he lives in his own home 118 000 109

with 4 people in the household 78 000 126

with 4 people earning in the household 18 000 147

he has a household income of more than CHF 8000.– 170 000 134

He has a household income of more than CHF 15000.– 28 000 147

the PCtIPP ReAdeR ANd CoMPuteRS ANd teChNology

Before making major purchases he reads test reports 244 000 132

He is particularly interested in technical equipment with sophisticated technology 158 000 216

He often advises other people about technical equipment 107 000 284

the PC at home is always euqipped with the latest technological options 105 000 190

He uses online shopping 217 000 145

the PCtIPP ReAdeR ANd teChNICAl eQuIPMeNt At hoMe

Hard disc recorder 106 000 200

Home cinema system 83 000 165

digital SLr camera 87 000 168

Blu-ray-/Hd dVd-recorder 52 000 133

e-reader (z.B. Kindle) 9000 259

iPad 16 000 140

Portables navigation system (navigation sysstem in mobiles not included) 108 000 159

Film-/Videocamera 89 000 135

PCtipp readers should be part of your advertising schedule not only because of the wide coverage but for many other reasons. they are very interested in both technical and financial issues. as Influencers and early adopters they have a decisive influence on the purchasing decisions in their environment. and they have the necessary Income, to buy and use the offers - in education, holiday and mobility areas too.

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13readership PCtippPersons Affinity

the PCtIPP ReAdeR ANd MobIle APPlICAtIoNS

television 23 000 187

Surfing the internet 97 000 198

Using GPS services 69 000 222

the PCtIPP ReAdeR ANd hIS gAR

He often travels by car 197 000 112

He enjoys driving his car 174 000 122

He particularly purchases new cars 158 000 122

from a licenced garage or merchant 218 000 112

He is often asked for advice about cars 35 000 154

the PCtIPP ReAdeR ANd hIS MoNey

He has a 3rd pillar retirement savings account 172 000 138

He has a mortgage 113 000 123

He owns property / land 111 000 125

Fund holdings / investment funds 84 000 131

Shares 86 000 125

He conducts his banking transactions online 201 000 150

He advises other people on financial matters 32 000 137

the PCtIPP ReAdeR ANS INSuRANCe

Capital-creating life insurance financed by an annual premium 62 000 136

Legal protection insurance 137 000 121

Life insurance 98 000 125

additional private health insurance 24 000 127

He concludes new insurance contracts 28 000 118

He modifies and complements his insurances 53 000 115

He exchanges health insurance 55 000 123

the PCtIPP ReAdeR ANd FuRtheR eduCAtIoN

He attends computer courses 33 000 207

He attends executive / management courses 42 000 244

he attends technical courses 61 000 134

the PCtIPP ReAdeR ANd tRAvellINg

He normaly takes 4 or more weeks holiday a year 249 000 115

He spends the night in rather expensive hotels 47 000 137

He takes short trips six or more times a year 18 000 122

the PCtIPP ReAdeR ANd AdveRtISINg

He finds supplements in magazines and newspapers very interesting 99 000 115

He has often stumbled upon interesting products through advertising 169 000 111

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MAgAzINeSPractical tips, purchase consultations and case examples for home users, it managers in SMes and decision makers in corporate it – the magazi-nes PCtipp and Computerworld cover the entire spectrum.

SPeCIAl ISSueSdigital Living, Job & Career, Swiss it or the 500 most powerful it compa-nies in Switzerland: the special issues of PCtipp and Computerworld set in-teresting thematic focal areas and supply important assistance in decis-ion making.

oNlINe/MobIleOur attractive websites are visited by a million users every month. Whe-ther on Computerworld.ch, PCtipps.ch, digitalLiving.ch or the mobile page mobile.pctipp.ch. We reach all target groups with an affinity for it. From the home user to the business decis-ion maker to the multimedia fan.

SoCIAl MedIAidG offers numberous opportunities with modern context-based solutions and networking models to reach a it- and technology affine group on social media platforms.

eveNtSCompact and comprehensive: the Computerworld events offer practice- oriented information on current to-pics and important recommendations for action as well as decisionmaking tools for every it decision maker.

idG Switzerland


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ContaCt 15

1515Contact

PublIShINg houRS MANAgeR

Michael hermannCountry Managertelephone + 41 44 387 44 [email protected]

PublIShINg houSe ANd edItoRIAl teAM

Idg Communications AgWitikonerstrasse 15Postfach 1570, 8032 Zürichtelephone +41 44 387 44 44telefax +41 44 387 45 80www.idg.chwww.computerworld.chwww.pctipp.chwww.digitalliving.ch

eveNtS & MARKetINg oNlINe buSINeSS develoPMeNt

Cornelia brunschwilerHead of Marketing & eventstelephone +41 44 387 44 [email protected]

oliver wirtzBusiness developmenttelephone + 41 44 387 44 [email protected]

SAleS SuPPoRt

leonardo Rapisardaadministrator telephone +41 44 387 45 [email protected]

daniel FreyHead of Sales Supporttelephone +41 44 387 45 [email protected]

SAleS

André ReichenbachSales directortelephone +41 44 387 45 [email protected]

werner ortlerKey account Managertelephone +41 44 387 44 [email protected]

Christoph MayerSalestelephone +41 44 387 44 [email protected]

Nicola delisOnline Salestelephone +41 44 387 44 [email protected]

media data print 2012 - nmgz.ch · media data print 2012 concept 2 concept 2 pctipp, the...

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