media engagement - nairobi version
TRANSCRIPT
![Page 1: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/1.jpg)
Jambo Karibu!
Henry Tenenbaum
![Page 2: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/2.jpg)
What IS Media?
![Page 3: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/3.jpg)
What IS Media?
THE ANSWER IS SIMPLE!
![Page 4: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/4.jpg)
What IS Media?
![Page 5: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/5.jpg)
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
![Page 6: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/6.jpg)
Craft message for mediu
Making Media Matter
Identify desired
outcome
Goals
![Page 7: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/7.jpg)
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
![Page 8: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/8.jpg)
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
OUTCOMES
•1
•2
•3
•4
•5
![Page 9: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/9.jpg)
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
STRENGTHWEAKNESSRADIOTVNEWSPAPERSOCIAL MEDIATEACHING/CLASSROOM“WORD OF MOUTH”
STRENGTHWEAKNESSRADIOTVNEWSPAPERSOCIAL MEDIATEACHING/CLASSROOM“WORD OF MOUTH”
![Page 10: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/10.jpg)
What is the most EFFECTIVE Medium?
![Page 11: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/11.jpg)
What the most EFFECTIVE Media?
![Page 12: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/12.jpg)
What do peoplelike to talk about the most?
![Page 13: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/13.jpg)
What do peoplelike to talk about the most?
![Page 14: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/14.jpg)
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
STRENGTHWEAKNESSRADIOTVNEWSPAPERSOCIAL MEDIATEACHING/CLASSROOM“WORD OF MOUTH”
STRENGTHWEAKNESSRADIOTVNEWSPAPERSOCIAL MEDIATEACHING/CLASSROOM“WORD OF MOUTH”
STRENGTH WEAKNESS
RADIO
TV
NEWSPAPER
SOCIAL MEDIA
“WORD OF MOUTH”
![Page 15: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/15.jpg)
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
![Page 16: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/16.jpg)
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
OUR MEDIA CAPACITY
RADIO
TV
NEWSPAPER
SOCIAL MEDIA
TEACHING/CL
ASSROOM
“WORD OF
MOUTH”
![Page 17: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/17.jpg)
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
![Page 18: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/18.jpg)
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers
![Page 19: Media engagement - Nairobi version](https://reader033.vdocument.in/reader033/viewer/2022052912/55a058c91a28ab04688b45aa/html5/thumbnails/19.jpg)
Making Media Matter
Identify desired
outcome
Goals
Compare media strengths/weaknesse
s
Assess YOUR media and influence
capacity
Choose medium (video, audio,
internet, social,
Word of mouth
Craft message for medium
Produce Content
Influence opinion makers