in cooperation with

2017www.biospektrum.de

Media Information

MEDIA INFORMATION 2017 · PUBLICATION SCHEDULE

Issue Publication Deadline Specials Market Surveys/Topics Conferences/Eventsdate incl. list of producers

1 10.02.2017 18.01.2017 Next generation Tissue engineering, Directed BiobasedWorld, Köln, sequencing evolution, Big Data & 15.02.–16.02.2017

Bioinformatics, Pharmacology, Mass spectrometry, Microbiology VAAM&DGHM Annual Meeting,

Jena, 05.03.–08.03.2017

DGPT Annual Meeting, Heidelberg, 06.03.–10.03.2017

2 30.03.2017 28.02.2017 Genome editing Market survey: Pipettes Mosbacher Kolloquium, GBM,

Preliminary (CRISPR/Cas etc.) Cell assays, Single cell analysis, 30.03.–01.04.2017

Report Microscopy, Genome analysis,

Labvolution Signal transduction, Deutsche Biotechnologietage, Spectroscopy Hannover, 05.04.–06.04.2017

3 08.05.2017 12.04.2017 High content Enzyme cascades, Bioplastic, Labvolution/Biotechnica,

Fair issue imaging Systems biology, PCR, Hannover,16.05.–18.05.2017

Labvolution Biotechnology, Enzym design,

Bonus distribution Sequencing

MEDIA INFORMATION 2017 · PUBLICATION SCHEDULE

Issue Publication Deadline Specials Market Surveys/Topics Conferences/Eventsdate incl. list of producers

4 22.06.2017 23.05.2017 Cell biology Genetic engineering, 3D cell culture, Peptid design, Imaging, Single-cell sequencing, Proteome analysis

5 04.09.2017 03.08.2017 Lab automation Gene expression, Microbiome, MipTec, Basel, CH, Flow cytometry, Protein micro- 11.09.–15.09.2017arrays, qPCR, Biotechnology

GBM Herbsttagung, Bochum, 24.09.–27.09.2017

6 04.10.2017 06.09.2017 Flow cytometry/ Market survey: High-Content- Medica, Düsseldorf, FACS Screening-Systems 13.11.–16.11.2017

Recombinant proteins, Single-use bioreactors, Epigenetic, Protein-protein interactions, Personalized medicine

7 17.11.2017 19.10.2017 Molecular Gene targeting, Cell culture, diagnostics Genome analysis, Lab-on-a-Chip,

Chromatography, Custom oligos, PCR

MEDIA INFORMATION 2017 · RATE CARD #23

Valid from October 1, 20161 Back Format

210 mm (width) x 297 mm (height), DIN A4

2 Type Area

180 mm x 260 mmNumber of columns: 3 columns at 58 mm each or 4 columns at42.5 mm each

3 Print process, binding, mechanical data

Offset printing, adhesive binding, bleed 3 mm. Our printing officeproduces with Ctp (Computer to Plate).

4 Publishing Dates

7 issues/yearPublishing dates and deadlines: please see publication schedule

5 Advertising Department

Phone: +49 (6201) 2 90 92-0Fax: +49 (6201) 2 90 92-20email: info@top-ad-online.de

www.top-ad-online.de

6 Terms of Payment

2% discount on payments made within 10 days net within 30 days from date of invoiceUSt.Ident.-No. (VAT-ID) DE 170 864101

10 Surcharge for Special Formats

For Bleed Formats (no discount) 1 220.–

Sizes (width x height) for bleeds ads (including 3 mm bleed):1/1 page 216 x 303 mm1/2 page horizontal 216 x 151.5 mm1/2 page vertical 105 x 303 mm1/3 page b/w vertical 73 x 303 mm1/3 page b/w horizontal 216 x 102 mm

11 Rates for Recruitment and Congress Ads

Vacancies per mm (per column 45 mm) 1 3.–Positions wanted per mm (per column 45 mm) 1 1.50Box number charge 1 7.–

Special sizes and rates (width x height in mm):1/1 page b/w vertical 180 x 260 1 2,500.–1/2 page b/w vertical 90 x 260 or 1 1,250.–1/2 page b/w horizontal 180 x 1301/4 page b/w vertical 90 x 130 1 625.–

Recruitment ads will be published free of charge on our websitewww.biospektrum.de on the publication date of our print issue.

The following special rates apply for individual members of thescientific societies GBM, GfG, DGPT and VAAM:Vacancies 1 55.–Positions wanted 1 10.–

7 Advertising Formats and Rates in 5

Format Width x Height in mm Basic rate b/w

1/1 page 180 x 260 1 4,740.–Junior page 135 x 190 1 2,580.–1/2 page 90 x 260 or 1 2,490.–

180 x 1301/3 page 60 x 260 or 1 1,750.–

180 x 851/4 page 90 x 130 or 1 1,450.–

180 x 651/6 page 60 x 130 or 1 960.–

180 x 401/8 page 90 x 65 or 1 730.–

180 x 32.5

Millimeter price for 1 column (58 mm) 1 5.50for recommendation ads

8 Special Placement

2nd and 4th cover page 1 4,920.–

Advertising lines, max. 2 per issue (no discount possible)4 x 1/1 page, 4-colour, consecutively 1 12,500.–6 x 1/1 page, 4-colour, consecutively 1 17,000.–

Banderole 1 6,700.–plus technical costs (no discount and 1 1,950.–no deduction of agency commission)

9 Colour Surcharge (no discount)

Charge per colour (Euro Scale) 1 390.–Charge per 4-colour advertisement 1 1,100.–Charge per 4-colour advertisement 1/4 page 1 780.–and smallerSpecial colour 1 700.–

(A special colour that can be printed from a 4-colour print will becharged 1 390.– according to the Euro Scale)

12 Discounts

Within 12 months on b/w rates:

Series Discount: Quantity Discounts:from 3 inserts onwards = 5% from 2 pages onwards = 5%from 6 inserts onwards = 10% from 4 pages onwards = 10%from 9 inserts onwards = 15% from 6 pages onwards = 15%from 12 inserts onwards = 20% from 8 pages onwards = 20%

13 Bound Inserts

2-page (DIN A4) 1 4,650.–4-page (2 x DIN A4) 1 6,050.–

2-page inserts should be delivered untrimmed, 4-page inserts foldedand untrimmed. Paper weight must not exceed 135 g. Technicaldetails will be disclosed when placing the order. Regardless of thelength, one insert will count as one ad. Quantity discounts are available.

14 Loose Inserts (no discount)

up to 25 g (incl. postal charges) 1 5,050.–up to 50 g (incl. postal charges) 1 5,850.–

Sending a sample is required before order acceptance.

15 Postal Adress for Bound and Loose Inserts

Please send bound and loose inserts 10 days before the ad closingdate to our printer. After placing your order we will let you knowthe address for shipment.

Advertising Rates #10 valid from October 1, 2016

1 Head banner

Headbanner 250 x 75 PixelComplete Package 1 860.–On the following sites: Startseite, Nachrichten, Aktuelle Ausgabe, Leseprobe, Archiv, Jahresregister, Gesellschaften, Editorial Board, Stellen, Termine, Special, Marktübersichten

2 Banner

Banner 200 x 75 PixelComplete Package 1 860.–On the following sites: Startseite, Nachrichten, Aktuelle Ausgabe, Leseprobe, Archiv, Jahresregister, Gesellschaften, Editorial Board, Stellen, Termine, Special, Marktübersichten

3 Discounts

From annual turnover 1 2,000.–: 5 %From annual turnover 1 5,000.–: 10 %From annual turnover 1 10,000.–: 15 %From annual turnover 1 15,000.–: 20 %

4 Recruitment ads (no discount)

text ads free of chargeads with frame and logo (PDF-file: max. 60 kB) 1 150.–/month

5 Deadlines and file delivery (button, banner)

All banners and buttons can only be charged monthly. Advertise -ment data, including a corresponding weblink, are required oneweek before the publishing date. Please send the data to info@top-ad-online.de.

6 Document format

jpg, gifmax. data size: 220 KBHeadbanner: 250 x 75 pixelBanner: 200 x 75 pixel

7 Documents for recruitment ads

Please send your free text ad to biospektrum@springer.com. Themax. format of a PDF ad is DIN A4 with a max. file size of 60 KB.If you would like to place an ad in PDF format, please contactBernd Beutel from top-ad.

MEDIA INFORMATION 2017 · BIOspektrum ONLINE

www.biospektrum.dewww.biospektrum.de: A lively online portal

Our website BIOspektrum-online is freely accessible to a large extentin order to facilitate networking and usability for young academics.

Upon publication, all scientific articles from the print issue are madefreely available to society members with a personal login.

• BIOspektrum-online provides a space for banner advertising,weekly updated news, product descriptions (as a service forcompanies), and many services for scientists: an extensive calendarof scientific events running until 2018, job offers, a BIOspektrumarchive (1999–2010) incl. full-text search across all published articles– and of course all information concerning the journal and how tosubscribe.

• All BIOspektrum articles are available online in the scientific articledatabase SpringerLink (www.springerlink.com).

MEDIA INFORMATION 2017 · EDITORIAL OFFICE/PUBLISHER

1 Short Profile

BIOspektrum 2017

BIOspektrum is the leading journal of the publisher Springer Spektrum, a part of Springer Verlag Heidelberg.

From its creation in 1995, BIOspektrum has expanded increasing-ly. This positive evolution was further fueled by its relaunch in2006.

BIOspektrum is a scientific journal published in close cooperationwith a number of German scientific societies in the molecular biology field (GBM, VAAM, GfG and DGPT), and also partners withbiotechnological research organizations (BIO Deutschland) and thebiological umbrella organization VBIO.

As a members’ journal, BIOspektrum has immensely benefitedfrom these partnerships, and as a result, enjoys high acceptanceamong readers and a loyal target audience. Our authors are all out-standing scientists in their field.

Honored twice with the prize Professional journal of the year

From the jury statement:

“BIOspektrum combines high-levelcontent and aesthetics. It is clearlystructured and arouses the reader’scuriosity. Every section contains detailed scientific articles with excellent illustrations, shorter essays and news. The appealing layout and the typography are exemplary.

This is scientific content, written by scientists and for scientists,their institutions and companies, and feels enjoyable even to thenon-scientist.”

7 Advertising

top-ad Bernd BeutelSchlossergäßchen 10D-69469 WeinheimPhone: +49 (6201) 290 92-0Fax: +49 (6201) 290 92-20email: info@top-ad-online.dewww.top-ad-online.de

8 Volume

Volume 23 (2017)Frequency of publication: 7 issues/year

9 Publisher

Springer Verlag GmbHTiergartenstraße 17, D-69121 Heidelberg

10 Phone

+49 (6221) 4870

11 Internet

www.biospektrum.de; www.springer.com

12 Dates and Topics

see publication schedule

FAC H M E D I U M D E S J A H R E S 2 0 0 9

Kategorie: Wissenschaft

D EKatego

R E S 2 0 0 9

2 Memberships

–

3 Organ

GBM – German Society for Biochemistry and Molecular Biology,Frankfurt a. M.VAAM – Association for General and Applied Microbiology, LieskauGfG – German Genetics Society, KonstanzDGPT – German Society for experimental and clinical Pharmacologyand Toxicology, Mainz

4 Partners

VBIO – Association for Biology, Biological Sciences & Biomedicine inGermanyBIO Deutschland, Biotechnologie-Industrie-Organisation Deutsch-land e.V., Berlin

5 Published by

Springer Verlag GmbH

6 Editorial

BIOspektrumSpringer Verlag GmbH/Springer SpektrumTiergartenstraße 17D-69121 HeidelbergPhone: +49 (6221) 4878043Fax: +49 (6221) 48768043email: biospektrum@springer.comwww.biospektrum.de

13 Subscription Rates

Private suscribers (p. a.) 1 62.28Companies/libraries (p. a.) 1 171.90Students (p. a.) 1 25.42Single Issue 1 22.–All prices include value-added tax. Postage is included for privatesubscribers and students.

14 Analysis of Volume 2015 = 7 issues

Size: DIN A4Complete Edition: 802 pagesEditorial Content: 701 pages = 87.4 %Advertising: 101 pages = 12.6 %(thereof) recruitment ads: 2 pages(thereof) publisher ads: 24 pagesLoose Inserts: 30 units

15 Analysis of Editorial Content 2015 = 7 issues

Category:Cover pages/Table of contents/Editorial 28 pages = 4.0 %News 45 pages = 6.4 %Science 268 pages = 38.2 %Specials 52 pages = 7.4 %Methods and Applications 47 pages = 6.4 %Biotechnology 75 pages = 6.7 %Society news 154 pages = 22.0 %Career Opportunities 32 pages = 4.6 %

BIOspektrum is structured by the five categories Science, Methods and Applications, Society news, Biotechnology andCarrier Opportunities – each of these equipped with a broadvariety of highly relevant content. From the first to the last pagean informative and delightful overview of scientific topics through -out each issue. Ads will have optimum impact wherever placed.

MEDIA INFORMATION 2017 · CIRCULATION/DISTRIBUTION ANALYSIS

1 Circulation inspection

2 Circulation analysis

Copies per issue:3rd quarter of 2016

Printed copies 15,510

Distributed copies 15,461

Copies sold 11.166

Subscription copies 11,164

(thereof) Copies for society members 11,008

Other sales 2

Complimentary copies 4,295

(thereof) laid out on display 1,373

Number of display locations 7

Surplus/archive/receipt copies 49

BIOspektrum has the highest number of sold subscription copies of alllife science and biotechnology journals in Germany.

BIOspektrum is IVW-inspected – a seal of approval from the printinspectors.

3 Geographical Distribution

Federal Republic of Germany 90.7 % 14,018

Other countries 9.3 % 1,443

Distributed copies 15,461

The core readership of BIOspektrum is located in Germany. The copiesdistributed abroad are predominantly sold in Switzerland and Austria.

4 Industry Sectors

Fraction of distributed copies% Projection (ca.)

Pharmaceutical/Chemical Industry 12 % 1,855

Biotech/Life Science Industry 12 % 1,855

Research Laboratories/Institutes, Universities and Large Research Facilities 60 % 9,277

University Hospitals 5 % 773

Private service providers/Consulting 7 % 1,082

Other 4 % 618

Distributed copies 100 % 15,461

The typical core readers of BIOspektrum are life scientists and bio -technologists, among them approx. 30 % working in industry and approx.70 % working in academic research.

MEDIA INFORMATION 2016 · READERSHIP ANALYSIS RESULTS 2014

Survey method

TNS Infratest MediaResearch, Bielefeld, conducted a readership struc-ture analysis on a sample of 250 net phone interviews using the ZAWframework for advertising media analysis.

Profile Assessment (top two categories)

Nearly all readers surveyed (97 %) would recommend BIOspektrum toa friend or colleague – an excellent result and testament to thejournal’s quality.

69 % of the readers cited the product information provided in BIOspektrum as an important criterion (benchmark 39.7 %).

Duration of reading

The above-average reading duration of 58 minutes per issue shows thatBIOspektrum is read not only regularly but also intensively.

Additional readers/Archiving

BIOspektrum has an average number of 2 additional readers per issue.

A total of 85 % of the readers archive either the journal or parts of it. Assuch, BIOspektrum and the adverts in it still reach readers long afterthe publication date.

Decision-making responsibilities/Investment volume

In total, 79 % of the readers make investment decisions or serve asconsultants.

The average investment sum available per person for laboratory instru-ments and equipment is 85,000 Euros, plus an additional 59,000 Eurosfor laboratory consumables.

Scientific Fields and Methods

If you are interested in the detailed results of the readership analysis,please request the full brochure from info@top-ad-online.de.

97 %95 %

90 %88 %

84 %82 %

78 %69 %69 %

would recommendprovides concise and objective informationappealing design / layoutclearly structured throughout the issueprominent and respected scientists present their workprovides comprehensive coverageoffers relevant background informationincludes interesting product informationshowcases new ideas and gives fresh impetus

Multiple responses possible

11 %23 %

15 %21 %

12 %8 %

5 %4 %

1%

up to 15 minutes16 to 30 minutes31 to 45 minutes46 minutes to 1 hour1 to 1.5 hours1.5 to 2 hours2 to 3 hoursmore than 3 hoursnot specified

average: 58 minutes

56 %51 %51 %50 %

46 %42 %41 %

38 %33 %

25%24 %

21 %16 %

14 %13 %

7 %17 %

PCR / qPCRMicroscopy / ImagingProtein analysisDNA analysisBiotechnologyAntibodiesCell Biology / Cell kits & assaysLaboratory automation / Liquid handlingSequencingMolecular diagnostics / BiomedicineProteomicsGenomicsFlow cytometryNext-generation sequencingMetabolomicsothernot specified

Multiple responses possible

MEDIA INFORMATION 2016 · TEAM

f. l. t. r.: Dr. Christine SchreiberDr. Brigitte TrageserDr. Claudia Ludy (external)

The BIOspektrum editorial office:

BIOspektrumSpringer-Verlag GmbH/Springer SpektrumTiergartenstraße 17D-69121 HeidelbergPhone: +49 (62 21) 4878043Fax: +49 (62 21) 48768043email: biospektrum@springer.com

The top-ad advertising team:

top-ad Bernd Beutel Schlossergäßchen 10D-69469 WeinheimPhone: +49 (62 01) 290 92-0Fax: +49 (62 01) 290 92-20email: info@top-ad-online.dewww.top-ad-online.de

f. l. t. r.: Bernd BeutelSusanne BeutelAndrea Heidelmann