media eval
TRANSCRIPT
RED NAILS ENTERTAINMENT EVALUATION
Kimone Carridice
Teen Comedy
Genre we enjoy the most
We are the target audience
Target audience are with-in school (Easy access)
Audience
Conventions and Social Groups
Easy A
- Main Character: Female
- Comedy established using voice over
Conventions and Social Groups
House Party 2
- Main Character: Male
- Comedy introduced and current using costume and Mise-en-scene
Conventions and Social Groups
Mean Girls
- Main character: Female
- Comedy introduced a little late –When main character enters
school
Stereotype; use of female characters-
conventional.
ALL WHITE
Conventions We Kept
Main Characters are all likeable
Have something in common with audience
All underdogs
Friendship groups were not multi-racial
Friendship groups, no more than 4teens
We incorporated all these factors and manipulated them in our final cut.
Adapted to our advantage
Voice over - introduce Character
Voice Over - Establish some comical interests
Makeup – Comical
Props/Mise en scene - Comedy
We have…
Feminine Normal
Humorous
Casting
Boys and Girls
Narrowed down to girls
Black female
Locations/Setting – Kept the same
Home
School
Used this in our final cut as it is what the targeted audience is familiar with.
Opening sequence will then appeal to them
Shooting Schedule.
Shooting Schedule
Editing and Feedback
Immediately after filming, editing begin.
Time giving for material to be uploaded
Clips to use and edit
Feedback through out by target
audience for guidance
Bumper
Distribution
Paramount Pictures
Cater for our target audience
UK – Paramount Pictures International (home audience)
Working Title and Universal
Studios
CC
UNIVERSAL
WORKING TITLE
Help promote British Films but will also appeal international because of universal.
Release
Internet – Audience (Popular)
Convergence – A way of appealing to
targeted audience
Multi-streaming on release date – More
convenient for targeted audience
Advertising
Youtube
Billboards
Below the Line Advertising
INTERNATIONALLY
Comedy is versatile and many enjoy it from all countries.
Appealed to Audience
Word of mouth
Small clips (Preliminary task and updates)
Asking for feedback as we progress (Get them involved)
SoftWare
iMovie
Garage band – found it difficult
Sound - Faced with copyright issues
(FreePlay)
Found new music on non-copyrighted website
Shots
Steady Shots
Angles (experimented with different
shots)
Ensure audience could follow easily
Re-do a lot of shots and making decision
to add shot when necesary
Survey Feedback
Comedy expected with in first few minutes of
film
Cast should be youthful (Target audience Age)
Like to be surprised (Stereotypes challenged)
Preliminary and Progress
Positive feedback
-Camera Technique
-Use of shots
-comedy
Preliminary and Progress
Negative feedback
- Shots were too long
- After affects (not professional)
- Comedy begins too late
Main Task Rough cut
Similar feedback : Changes included:
Shorter clips
Steady cam
Length of clips
Suggested another character
No establishing shot – needed
Non copy-right chorus in music
Rough Cut -Main Task
Main Task
Difficulties While being imported.
Final Cut
Main Task Updated
Sound Adjustments made
Main Task Updated.
End Result
Learned a lot – Hard work
Made a-lot of adjustments
Partially relied on feedback – Target audience