3. What have you learned from your audience feedback? From the audience feedback we received continuously throughout the project was that the audience enjoyed the storyline and also found the narrative easy to understand in the way that we portrayed it within the music video. They found Grace who played the role of the ballerina to be well suited to the role and also enjoyed her performance and the way that we captured it on the DSLR. Using a variety of different shots such as wide-shots, mid-shots and close-ups. The audience also found that the way in which we edited these dancing sequences together fit well and also added to the pace of the music video.However some feedback that we received and we took into consideration was the actor who played the lead role ‘Isabel Beau’ many agreed that the performance was not strong enough and didn’t add anything to the music video, therefore taking this into consideration we re-cast the role twice, until we had Jess perform the role. Although some of the audience suggested that she did not quiet fit the stereo-typical ‘pop-star’ her performance was strong as was an improvement on the previous. However in contrast to this I also received some feedback outside of my media class where the audience for this reason liked Jess’s part in the music video, as because she did not conform to the stereo-typical view of what a pop star should look like they suggested that she was something “new” and they was not expecting this. Therefore this made them enjoy the performance more, because she was different to what they usually witness.

I also received feedback that Jess’s performance got more enjoyable to watch as she got deeper into the song. It was said that her emotions got stronger and more dramatic towards the upbeat areas within the song. Although this was not intentional during filming it relates to Dick Hebdidge Polysemic Meaning. When presenting one of the drafts to the audience we got varied opinions on some of the locations, it was suggested that we get some outdoor location incorporated into the music video. We did try this out filming some of the performance in Danson park however when incorporating this into the music video we found it did not fit in. Therefore we reverted back to the filming and this time kept the location simple, using a plain black room, this intentional so that we could solely focus on the artist in the shots and the audience would not get distracted by anything else in the frame.

When it come to the final edit of the music video the plan was originally to have a mixture between black and white scenes juxtaposed with some in colour, these were to be included when the beat of the song increased and only on Isabel Beau’s solo performance, however when reviewing this I personally decided that it did not look right therefore desaturated these shots so the music video became continuously black and white, which I felt added a elegant and classy feel to the music video, which I believe ties in with the connotations of the ballet.

Overall we received positive feedback on our final piece, they felt it clearly demonstrates the narrative and furthermore they thoroughly enjoyed the ending of the music video where grace’s dancing overlaps Jess singing. However they did feel that in certain places there should have been shorter cuts and some of the lip syncing was out of place, this we have accepted however was unable to change this due to the timings of when the final piece had to be handed in and also we could not find shots which she preformed these areas better in.

I received positive feedback on my digi-pak and poster however I have still kept the original actor Poppy on my digi-pak and poster. I found that they liked the colour scheme of both items and also found that it was consistent in with the theme of our music video. When presenting my first draft of my digi-pak to the audience it was suggested that I should reposition Poppy and also change the front cover of the CD to make her stand out more, I took on board these suggestions and made these alterations.