Question 2 How effective is the combination of your main product and ancillary texts?

We wanted to make sure there was a clear connection between all of our three products (teaser trailer, poster and magazine) as this is how our audience would recognize our product. 

We knew that to make a strong brand we had to keep continuity and really focus on things like font, iconography, images etc. 

The Poster 

This is our poster of flatline compared to the awake poster we based it off.

We wanted to keep the colour scheme the same by using the black

background with just the white light beaming down on the surgery bed.

The light in the awake poster is slightly more bluer than ours but we didn’t

want it to blend in with our characters blue costume  

Title and title font 

Here you can see all the title fonts from our teaser trailer. We tried to keep it the same by having the white font with a blue glow effect.We felt like this font would work as the blue fits in with the hospital theme we have in our film. The blue glow also fits in with our psychological thriller genre. 

Title and title font

Above is the font we used from the poster, as you can see we used the same white font with

the blue glow. 

Title and title font 

Above is the title font from the awake poster. 

Imagery 

Both of our magazine and poster are linked quite closely to our teaser trailer in the form of imagery as on the magazine cover we see a close up/birds

eye shot of the main protagonist. We cut out the

background and replaced it with an image of a hospital corridor

to give a idea of a setting to the audience  

Imagery 

We decide to change to skin tone on this picture. In the magazine we wanted to make the character look pale and slightly naturalistic. We did this to hint at our genre which is psychological thriller. 

Imagery In the collection of images below from the trailer you can

see they are connected to the

poster as we have used similar images

as the one in the poster. 

The similarities of the images are the style, the camera angle and mise en

scene. 

Imagery

The characters in all four images from the teaser and the poster are all mid/long shots where they are standing above the body in a quite dominating manner showing a higher status. Also the two character's eyes are looking down in all the shots. The mise en scene is the same with the hospital scrubs, lab coats and face masks which seem quite eerie as you can never see the characters whole face only the eyes.