media facts 2016 | south africa & southern african development community

2 OMD Media Facts November 2015

OMD

CONTENTS

MEDIA LANDSCAPE ASSESMENT

OMD published the first comprehensive guide to the media industry in South Africain 1997. Much has changed since then! The 2015 edition has been comprehensivelyupdated and this latest edition is also available in pdf format on our website(www.omd.co.za). Reliable data is an essential tool for advertisers, particularly inmarkets on the continent that do not have a centrally funded independent industryresearch body. When we consider the quality of what is available for clients inSouth Africa, we realise how important it is that this data is preserved and nurtured.For the rest of the SADC region we have pulled all the available data together toprovide a good overview by country. When an advertiser wants more information,OMD can provide guidancein commissioning the researchrequired via our specialistPan Regional Africa division(OMGAfrica). A similar MediaFacts overview of West andCentral Africa is availablefrom OMD in Nigeria; followthe link at the bottom of ourhomepage.

Josh DoveyOmnicom Media Group CEO

3. Map of SA, provinces & capitals4. Population profile of SA5. Access to media Change in media opportunities Telecommunications summary6. Adspend: In millions Categories Key indices: 2005-20157. Television stations TV performance8. Daily newspapers Major weekly newspapers9. Consumer magazines10. Local newspapers Business to business11. Radio stations12. Out of home Cinema

13. Online media Mobile advertising E-newsletters

Country-specific data14. Angola15. Botswana16. Democratic Republic of Congo (DRC)17. Malawi18. Mauritius19. Mozambique20. Namibia21. Lesotho Seychelles Swaziland22. Tanzania23. Zambia24. Zimbabwe

L-R: Marco Santos - OMD SA MD, Gary Westwater - Omnicom MediaGroup SA CFO, Josh Dovey - Omnicom Media Group SA CEO andGordon Patterson - Omnicom Media Group SA business director

OMD Media Facts November 2015 3

MEDIA FACTS

PROVINCES & CAPITALS

This table reads: Eastern Cape has 13,4% of the area of SA, 12,6% of its population and 7,5% of its GDP.# Mid 2015 estimates based on 2011 Census.+ Regional estimates of GDP 2011SOURCE: SA YEARBOOK 2013/2014, STATISTICS SA

SOURCE: WORLD BANK/CIA WORLD BOOK

Province

Eastern CapeFree StateGautengKwaZulu NatalLimpopoMpumalangaNorth WestNorthern CapeWestern CapeTotal

7,55,7

34,515,77,07,16,52,2

14,2100,0

BhishoBloemfonteinJohannesburgPietermaritzburgPolokwaneNelspruitMahikengKimberleyCape Town

168 966129 82518 17894 361

125 75476 495

140 882372 889129 462

1 256 812

13,410,31,47,5

10,06,1

11,229,710,3100

6 916,22 817,9

13 200,310 919,15 726,84 283,93 707,01 185,66 200,1

54 956,9

12,65,1

24,019,910,47,86,72,2

11,3100,0

Capital Area Population#%Km2 000 % %

GDP+

Northern Cape

LimpopoProvince

NorthWest

WesternCape

EasternCape

KwaZuluNatal

Free State

KrugerNationalPark

Mpumalanga

Polokwane

NelspruitPretoria

JohannesburgMahikeng

Cape Town

Welkom

Bloemfontein

Kimberley

Upington

Pietermaritzburg

Durban

MthathaBhisho

East London

Port Elizabeth

Grahamstown

George

Stellenbosch

Gauteng

SOUTH AFRICA

Background

Climate

Terrain

Resources

Land area

Land use

Population

Urbanisation

Age structure

Ethnic groups

Languages

After rule by various Boer republics and the British,the resulting Union of SA (1910) and Republic (1961)operated under a policy of the separation of the races.The 1990s brought an end to apartheid politically.In 1994 black majority rule beganMostly semi arid; subtropical along east coast; sunnydays, cool nights in interior

Vast interior plateau rimmed by rugged hills andnarrow coastal plain

Gold, chromium, antimony, coal, iron, manganese,nickel, phosphates, tin, rare earth elements, uranium,diamonds, platinum, copper, vanadium, salt,natural gas

1 219 090 km2, world rank: 25

Agricultural: 79,4% inc arable: 9,9%, permanent crops:0,3%, permanent pasture: 69,2%

54,0m (2014), world rank: 24, growth: 1,6% pa.64% of total population (2014)

0-14 years: 28,4%, 15-24 years: 18,5%, 25-54 years:41,1%, 55-64 years: 6,5%, 65+ years: 5,5%

Black African: 80,2%; White: 8,4%; Coloured: 8,8%:Indian: 2,5%

Zulu: 22,7%; Xhosa: 16,0%; Afrikaans: 13,5%; English: 9,6%; Pedi: 9,1%; Tswana: 8,0%;Sotho: 7,6%; Tsonga: 4,5%; Other: 9%

Literacy 15+ read/write: total: 94,3%;male: 95,5%; female: 93,1% (2015 est)

HIV/Aids

Income per capita

Income share

GDP

Exports FOB

Export partners

Exports

Imports FOB

Import partners

Imports

Currency

US$1=

18,2% (2014 est), world rank: 4

US$6 800 (2014 est), world rank: 66

Share of highest 10%: 51,7%; under povertyline: 35,9%

US$349,8bn (2014 est), world rank: 32,growth 1,5% on 2013

US$97,9bn (2014 est), world rank: 40

China (10), US (7), Botswana (5), Japan (5),Namibia (5), Germany (5), India (4)

Gold, diamonds, platinum, other metals andminerals, machinery & equipment


China (16), Germany (10), Saudi Arabia (7),US (7), Nigeria (5), India (5)

Machinery & equipment, chemicals, fuel,scientific instruments, food

Rand (ZAR)

13,86 (30/09/2015)


OMD

POPULATION PROFILE (ADULTS 15+)

DEMOGRAPHICTOTAL

BlackColouredIndianWhite

29 3783 4241 0303 832

78,09,12,7

10,2

00037 665

%100,0

RACE

MaleFemale

18 16919 496

48,251,8

SEX

15-2425-3435-4950+

9 4979 2919 2529 626

25,224,624,625,6

AGE

DEMOGRAPHICTOTAL

Western CapeNorthern CapeFree StateEastern CapeKwaZulu NatalMpumalangaLimpopoGautengNorth West

4 427775

1 9664 5937 1282 8703 6599 7232 524

11,82,15,2

12,218,97,69,7

25,86,7

00037 665

%100,0

PROVINCE

DEMOGRAPHICTOTAL

YesNo

37 300364

99,01,0

00037 665

%100,0

READ/UNDERSTAND

No schoolSome primaryPrimary completedSome highMatricTechnikon diploma/degreeUniversity degreeOther post matricArtisan certificatePost matricprofessionalPost matric technicalPost matric secretarial

5711 6002 215

15 54012 2542 341

1 3111 833

858585

250140

1,54,25,9

41,332,56,2

3,54,92,31,6

0,70,4

HIGHESTEDUCATION

DEMOGRAPHICTOTAL

DurbanPietermaritzburgJohannesburg(Greater)SowetoEast RandWest RandPretoriaVaaleMalahleni/WitbankCape TownCape fringePort Elizabeth/UitenhageEast LondonKimberleyBloemfontein

2 095347

2 629

1 0462 623

5861 970

866220

2 590499902

376145367

5,60,97,0

2,87,01,65,22,30,66,91,32,4

1,00,41,0

00037 665

%100,0

METRO AREA

DEMOGRAPHICTOTAL

Work full-timeWork part-timeNonworkinghousewifeStudentRetiredUnemployedSelf-employed

10 4863 0262 600

5 8874 201

11 4663 071

27,88,06,9

15,611,230,48,2

00037 665

%100,0

EMPLOYMENT

DEMOGRAPHICTOTAL

ZuluXhosaAfrikaansEnglishNorthern SothoTswanaSouth SothoTsongaSwaziVendaNdebeleOther

8 7295 8215 1954 1653 7653 1383 0401 092

873770580498

23,215,513,811,110,08,38,12,92,32,01,51,3

00037 665

%100,0

HOME LANGUAGE

EnglishZuluAfrikaansXhosa

31 12013 46312 5698 344

82,635,733,422,2

READ &UNDERSTAND

DEMOGRAPHICTOTAL

Group 1Group 2Group 3Group 4Group 5Group 6Group 7Group 8Group 9Group 10

5911 2511 9494 6425 9928 8924 9063 3213 7772 345

1,63,35,2

12,315,923,613,08,8

10,06,2

00037 665

%100,0

LIVING STANDARDSMEASURE (LSM)

DEMOGRAPHICTOTAL

R1-R799R800-R1 399R1 400-R2 499R2 500-R4 999R5 000-R7 999R8 000-R10 999R11 000-R19 999R20 000+

6822 5353 0508 6156 6254 5365 3746 247

1,86,78,1

22,917,612,014,316,6

00037 665

%100,0

HOUSEHOLDINCOME (pm)

DEMOGRAPHICTOTAL

Major metropolitanCities/large townsSmall towns/villagesSettlements/rural

15 1924 7344 330

13 408

40,312,611,535,6

00037 665

%100,0

COMMUNITY This table reads: According to Amps 2014 (Jan-Dec), the adult population is 37,7m. Of these, 29,4m (78,0%) are black, 3,4m (9,1%) are coloured (rounding off occurs).SOURCE: AMPS 2014 BA (JAN-DEC).

ACCESS TO MEDIA (ADULTS AGED 15+)

* Print: total includes categories not reflected in table. This table reads: According to Amps 2014 (Jan-Dec), 28,6% of all adults aged 15 and over were reached by the average issue of all 22 daily newspapers monitored by the survey. Penetration was highest amongst coloured population (46,5%) and lowest among blacks (25,8%)SOURCE: AMPS 2014 (JAN-DEC)

SOURCE: WORLD BANK, ITU

Population (000)

Any of Amps newspapersDailies (22)Weeklies (27)Any Amps newspaper (50)*

Any Amps newspaper/magazine (154)*

Any of Amps magazinesWeeklies (14)Fortnightlies (2)Monthlies (75)Any Amps magazine (104)*

Cinema/Drive-inPast 3 months

Radio: any stationLast 7 days

TV: any commercial stationLast 7 days

Seen ads on Outdoor last 7 daysBuilding/construction site wrapBus sheltersBus carrying any ads (outside)Dustbins/LitterbinsMinibus taxi adsTrailer adsStreet polesBillboardsAny OOH advertising

InternetAccessed last 7 daysAccessed last 4 weeks

CHANGE IN MEDIA OPPORTUNITIES

This table reads: There were 7 TV channels in 1991. In October 2015 there were 330. Comment: TV: Includes commercial and noncommercial free-to-air, DStv, local, StarSat, OpenView & FreeVision stations. Radio: Estimated to be actively broadcasting at any one time. Print media: Dailies and weeklies exclude regional supplements/business editions. Consumer and Business to Business is estimated total opportunities offered. Community/local includes magazines with local content and distribution. #Internet: Estimated Web pages indexed internationally by Google search engine up to 2008. Google stopped providing estimates in 2006 and since then widely different estimates of size of the Internet and page indexing render figures meaningless. In 2009 a Google users blog boasted Google carries over 1 trillion URL addresses. Cuil.com, a new Google competitor, claimed to index 120bn Web pages. Worldwide WebSize estimated 25,4bn pages.SOURCE: MEDIA MANAGER

TV stations (linear channel)Radio stations (separate buys)Daily newspapersMajor weekliesConsumer magazines &newspapersBusiness to business printCommunity/local newspapers& magazinesInternet Web pages

7342225

250

300n/a

n/a

Dec1991

Medium

671171825

550

640330

+8bn

Dec2004

851352129

690

775475

+12bn

Mar2008

1001382126

655

700470

#

Mar2010

1802152228

600

650480

#

Oct2012

3002452227

590

630495

#

Oct2014

3302452227

580

600520

#

Oct2015

TELECOMMUNICATIONS & ONLINE

Telephone lines per 100 peopleMobile subscribers per 100 peoplePopulation covered by mobileInternet users per 100 peopleFixed broadband per 100 peopleHouseholds per 100 with computerHouseholds per 100 with Internet accessCountry code

8,1 (2014)149,7 (2014)

96%49,0 (2014)

3,2 (2014)21,533,9

.za

South Africa


All races37 665

(%)

22,63,6

36,346,5

28,630,145,9

63,4

7,0

92,3

92,3

38,641,7

29,926,932,642,460,230,665,459,987,1

Black29 378

(%)

18,51,3

34,241,8

25,828,243,1

58,8

4,8

92,4

91,2

33,736,8

26,523,930,938,161,028,161,858,685,8

Coloured3 424(%)

31,319,933,155,6

46,531,858,6

75,8

7,0

88,9

97,0

43,045,5

37,832,134,451,957,426,775,254,486,6

Indian1 030(%)

27,81,5

39,352,1

31,650,260,2

76,0

25,7

90,9

95,4

60,963,3

46,848,846,164,657,842,678,468,394,6

White3 832(%)

45,47,0

54,373,0

32,937,452,5

84,1

18,4

94,5

95,4

66,670,0

43,938,941,161,256,649,380,672,495,2

MEDIA FACTS


OMD

ABOVE-THE-LINE ADSPEND (Rm)

This table reads: According to Nielsens Multimedia, TV accounted for R6 331,1m (35,5%) of the total of R17 838,7m spend in 2005. TV rose to R20 969,3m (51,8%) of the R40 498,0m spend between August 2014-July 2015. Rounding off occurs.

Category

Daily newspapersWeekend newspapersLocal newspapersConsumer magazinesTrade, technical, financialTotal printTVRadioCinema+Out of homeDirect mail (unaddressed)InternetTotal

2005

2 408,61 277,91 161,81 647,5

497,87 065,76 331,12 799,0

591,5789,0121,5140,7

17 838,7

13,97,26,59,22,8

39,635,515,73,34,40,70,8

100,0

Rm %

3 500,61 644,31 635,02 112,0

494,49 386,3

13 408,33 687,8

351,31 226,0

141,2557,4

28 778,3

12,25,75,77,31,7

32,646,612,81,24,30,51,9

100,0

Rm %

3 823,21 878,81 922,62 006,1

479,410 110,116 162,45 212,7

0,01 597,3

89,7832,1

34 004,4

11,25,55,75,91,4

29,747,515,30,04,70,32,4

100,0

Rm %

3 589,81 772,42 018,21 983,5

355,59 719,4

19 280,16 050,1

591,41 663,4

142,61 222,5

38 669,5

9,34,65,25,10,9

25,149,915,61,54,30,43,2

100,0

Rm %

3 635,51 668,52 081,01 923,4

349,69 658,0

20 969,36 427,7

596,71 552,3

149,21 145,8

40 498,0

9,04,15,14,70,9

23,851,815,91,53,80,42,8

100,0

Rm %

2010 2012 2014 Aug 2014-Jul 2015

ABOVE-THE-LINE ADSPEND by category

This table reads: According to Nielsens Multimedia, above the line advertising expenditure on food was R1 861,4m between August 2014and July 2015 (4,6% of the total of R40 498,0m). The percentage was 3,9% in 2005 (note, different categories 2010 onwards). Rounding off occurs.

Category

FMCG: FoodFMCG: BeveragesFMCG: Health & beautyFMCG: Homecare & HomewareFMCG: Baby careFMCG: Pets & pet careFMCG: Tobacco & relatedFinancial servicesTravel, sport & lesiureAutomotiveRetailBusiness to business, industrialProfessional servicesGovernment, education, healthSocial responsibility, welfareSmall displayMedia, advertising, promotionsMultimediaTotal

3,96,98,34,4

0,010,715,6

24,915,0

6,1

1,32,7

100,0

5,06,98,72,80,40,20,1

10,86,29,2

22,43,32,93,13,21,02,3

11,5100,0

5,06,59,82,70,40,10,1

13,75,19,3

21,64,03,03,73,00,82,58,6

100,0

4,56,48,03,00,40,10,0

17,05,39,1

23,02,63,33,62,70,62,57,7

100,0

2005% % % %

1 861,42 768,43 397,61 244,8

192,856,04,9

7 175,42 184,23 906,09 042,1

997,91 394,71 270,51 137,8

251,9916,5

2 695,040,498,0

4,66,88,43,10,50,10,0

17,75,49,6

22,32,53,43,12,80,62,36,7

100,0

Rm %2010 2012 2014 Aug 2014-Jul 2015

KEY INDICES 2005 to 2015

This table reads: In year 2005 the Producer Price Index (PPI) rose by 3,7% over 2004. The Consumer Price Index (CPI) rose by 3,9%, the Gross Domestic Product (GDP) rose by 5,3%, the US$ bought R6,38, the Prime lending rate was 10,5%, adspend increased by 15,8% and the Media Inflation Watch Index (MIW) was 5,2%.

Note: CPIX (metro & other urban) 2003 to 2008. CPI new measure 2009 onwards. GDP updated. Adspend updated to re-include cinema. Economic forecasts by Nedbank.SOURCE: STATS SA VIA NEDCOR ECONOMIC UNIT/NIELSEN MEDIA RESEARCHS MULTIMEDIA/IBIS MEDIA DATAS INFLATION WATCH INDEX

Year

20052006200720082009201020112012201320142015 forecast

23,77,7

10,914,2-0,16,08,46,26,07,5

3,94,66,5

11,37,14,35,05,75,86,14,7

5,35,65,43,2

-1,53,03,22,22,21,51,4

6,386,787,068,268,447,337,278,229,66

10,8512,51

10,5012,5014,5015,0010,509,009,008,508,509,259,75

15,817,216,45,0

-0,118,111,16,98,54,1

5,28,1

13,412,06,37,76,06,36,4

11,0

PPI% increase

CPI% increase

GDP% increase

Rand toUS$

Prime rate%

Adspend% increase

MIW% increase

MEDIA FACTS


TELEVISION STATIONS

This table reads: SABC1 is owned by the SABC and broadcasts free-to-air in all official languages. Its last 7 days viewership ex-Amps 2014 Jan-Dec is 29,5m adults (rounded).In this 7-day period it reaches 85,7% of all black adults and 34,1% of all white adults

Station

SABC1

SABC2

SABC3

E.tv

M Net

DStv

StarSat

SABCAll official languagesSABCAll official languagesSABCAll official languagesEtvMainly EnglishM NetMainly English

MultiChoiceMainly English

On Digital MediaMainly English

Other

Free-to-air

Free-to-air

Free-to-air

Free-to-air

Digital (plussome analogue)pay TV station.Included in DStv

Digital satellite pay station,over 170 channels(plus interactive offerings)of which 24 are HD andmore than 100 commercial.Over 4,9m SA subscribers.Major commercial channels include:Mzansi MagicSuperSport 3 (International soccer)SuperSport 4 (Local soccer)Channel OM Net Movies ActionNational GeographicOne GospelFood Networkkyknet

Digital pay station, over110 channels, mostlynoncommercial

FreeVision (Sentech):45+ channels;OpenView: 19 channels (claimed200 000 decoders sold August 2015)

Ownership/language Comment

Last 7 days viewership adults 15+ ex Amps 2014 BA (Jan-Dec)

% of adult population viewing

29 537

27 564

21 308

25 853

2 482

14 197

250

5 2364 6184 6063 9323 7983 4363 0972 3241 491

Total 000

72,9

88,2

77,0

76,2

11,4

37,1

0,8

5,513,110,08,513,710,0

8,36,3

9,8

Coloured

85,7

73,6

54,5

70,3

2,7

0,5

33,3

17,011,112,711,58,36,49,44,20,2

Black

54,2

58,3

66,1

66,3

13,4

59,7

4,9

2,819,812,67,417,517,93,317,30,6

Indian

34,1

60,6

51,5

49,5

29,9

66,2

1,1

0,818,110,64,818,526,62,316,528,2

White

THE MARKET: Linear (ie; channel) TV channel numbers, total viewership and adspend continue to climb but is fragmenting. Digital transition uncertain but ought to provide more local opportunity and cover more niches. Video On Demand (VOD) noncommercial opportunities supplied via Internet from international and local sources are rapidly changing historical fundementals. 6 services announced/launched on SA market up to 2015 with Netflix due to arrive in 2016

TV PERFORMANCE

This table reads: 20 spots on SABC1 spread 15h00 to 23h00 Mon-Sun costs R1 033 000 without negotiation. The schedule yielded 140,9 TV ratings (AR) against all adults, and 203,3 against Nguni speaking adults.+spots spread 15h00 to 23h00 Mon-Sun week commencing September 7 2014. Channels per Media Inflation Watch package. Rates per rate card, significant discounts may be negotiated.Analysis: Via Telmar

StationCost 20x30+spots

Performance in TVRAll adultsEnglish/otherAfrikaans/bothNguniSothoIncome highIncome mediumIncome low

4,120,610,00,40,2

10,10,50,0

3,81,9

20,90,00,07,91,50,0

364,4192,1300,5390,7378,5266,0386,5419,1

140,911,219,7

203,3138,282,6

152,6191,2

90,429,988,279,3

114,464,398,098,8

41,880,995,121,323,338,841,628,0

83,447,566,886,2

101,862,692,0

101,2

SABC1R1 033 000

SABC2R1 088 500

SABC3R787 500

eTVR767 000

M-NetR481 500

kyk-NetR324 000

TotalR4 481 500


OMD

DAILY NEWSPAPERSTHE MARKET: Traditionally each major urban centre has had its own set of competing English and/or Afrikaans dailies. In the past 15 years theres been a surge in popular journalism with the launch and massive success of Daily Sun. Revenue is under extreme pressure. CIRCULATION TREND: Most dailies display moderate to severe circulation decline.READERSHIP TREND: Larger English dailies exhibit a black readership in excess of 50%, blurring editorial appeals between traditional black and white categories.

This table reads: Bloemfonteins Volksblad is published by Media24 in Afrikaans, mornings Mon-Fri. Its ABC circulation April-June 2015 is 17 900 (rounded). Its all-adults readership ex Amps Dec 2014 is 123 000. A single column centimetre BW is R70,00 and FC is R105,00 (2015 excl Vat).+ predominantly black editorial focus

Area

National

BloemfonteinCape Town

Durban

East London

Johannesburg

Kimberley

Pietermaritzburg

Port ElizabethPretoria

n/a17,931,630,4n/a

54,583,327,626,4

108,624,528,256,4

240,594,288,4

130,650,58,9

15,921,114,6

130123235421516502

1 035185289

1 18021579

3915 2561 655

5983404168184

194141

Per FCR70,00

R131,45R163,00R117,80R165,00R153,00R105,66R124,09

Per FCR72,00

R200,00R124,00R361,00R222,00R260,28R188,00R179,00R35,14R57,00R85,00R75,87

New AgeVolksbladCape TimesCape ArgusDaily VoiceBurgerSon Wes (Mon-Fri)The MercuryDaily NewsIsolezwe+Daily DispatchBusiness DayCitizenDaily Sun+Sowetan+StarThe TimesBeeldDiamond Fields AdvWitnessHeraldPretoria News

TNAMedia24INCINCINCMedia24Media24INCINCINCTimes MediaTimes MediaCaxtonMedia24Times MediaINCTimes MediaMedia24INCMedia24Times MediaINC

EnglishEnglishEnglishEnglishEnglishEnglishAfrikaans

EnglishAfrikaansEnglishEnglishEnglishAfrikaansAfrikaansEnglishEnglishZuluEnglish

EnglishEnglishEnglishEnglish

AMAMAMPMAMAMAMAMPMAMAMAMAMAMAMAM/PMAMAMAMAMAMPM

Title Group Language Appears ABCcirculation

Apr-Jun 2015 (000)

ReadersAmps

Dec 2014 (000)

2015Col cm BW

excl Vat

R392,00R105,00R210,32

R2460,80R186,48R232,00R243,00R169,06R198,54R136,35R138,00R279,00R166,00R477,00R369,00R416,45R266,00R250,00R56,22

R115,00R156,00R121,39

2015Col cm FCexcl Vat

MAJOR WEEKLY NEWSPAPERSTHE MARKET: Most large urban centres have a Saturday/Sunday edition of relevant dailies. Nationals grew from Johannesburg. Revenue is under extreme pressure. CIRCULATION TREND: Most titles are declining. READERSHIP TREND: Per dailies.

This table reads: City Press is published by Media24 in English on Sundays. Its ABC circulation Apr-Jun 2015 is 99 000 (rounded) and its Amps Dec 2014 readership is 1 738 000 adults all races.A single column centimetre BW is R279,00 and FC is R393,00 (2015 excl Vat).

Area

National

BloemfonteinCape Town

Durban

Johannesburg

Port Elizabeth

814730107732244337

1 738534

1 2473 316

872 4033 4891 469

32299472

Sat: 123/Sun: 196

5573

219156

R96,00R49,00

R122,21Per FCR68,37

R165,60

R279,00R352,00R425,00

Per FCR197,41R165,00R740,00R154,00R49,00

R158,00R47,00

R163,00

R148,00R86,00

R179,39R82,00

City PressMail & GuardianRapportSoccer LadumaSunday IndependentSunday SunSunday TimesSunday WorldVolksblad SaterdagBurgerSon op SondagWeekend Cape ArgusIlangaIlanga LangesontoIndependent on SaturdayIsolezwe ngeSontoPostSunday TribuneBeeld SaterdagSaturday CitizenSaturday StarWeekend Post

Media24M&G MediaMedia24Media24INCMedia24Times MediaTimes MediaMedia24Media24Media24INCMandla-MatlaMandla-MatlaINCINCINCINCMedia24CaxtonINCTimes Media

EnglishEnglishAfrikaansEnglishEnglishEnglishEnglishEnglishAfrikaansAfrikaansAfrikaansEnglishZuluZuluEnglishZuluEnglishEnglishAfrikaansEnglishEnglishEnglish

16,0

99,030,8

146,4295,5

n/a146,1355,4102,0

68,851,055,1

43,838,858,018,7

81,244,739,085,743,663,0

Mon/ThuSunSatSunWedSun

SunFriSunWedSunSunSunSunSatSatSunSat/Sun

SatSatSatSat

Title Group Language Appears ABCcirculation

Apr-Jun 2015 (000)

ReadersAmps

Dec 2014 (000)

2015Col cm BW

excl Vat

R393,00R365,00R649,00R419,00R315,86R219,00

R1 179,00R210,00R83,00

R223,00R81,00

R260,80R168,00R83,00

R195,54R98,71

R109,39R264,96R206,00R136,00R287,02R148,00

2015Col cm FCexcl Vat

MEDIA FACTS


CONSUMER MAGAZINESTHE MARKET: SA has over 550 consumer oriented titles, most of which are small circulating and highly niched. Churn of titles is high. The top 4 publishers totally dominate circulation and adspend. CIRCULATION TREND: Depends on the category, but average title is declining. The important Women's sector is under pressure from large number of options allied to consumers reducing range of titles purchased. READERSHIP TREND: Like circulation, generally softening. Most English, seemingly white editorial focus, titles show significant, if not dominant, black readership

+ Predominantly black editorial focus. * Part of Media24 (Naspers). ** Part of Caxton. # Not ABC. Monthly includes 11xpaThis table reads: People is published by Caxton weekly in English. Its latest ABC circulation is 61 100 (rounded) and its Amps Dec 2014 readership is 1 306 000 adults all races. A full page full colour is R36 800 (2015 excl Vat).

Interest

Celebrity news

Current affairs

General interest/TV

Lifestyle

Mens interest

Motoring

Music/Youth

Travel/Adventure

Retailers titles

Sport

Technology

Womens/Home interest

Health

PeopleTime MagazineBona+Drum+HuisgenootDStv PremiumTV PlusYou

Country Life, SAGQMens HealthPopular MechanicsBike SACarSpeed & SoundTopGear SAHype

GetawayWeg!/Go!

Edgars Club MagJet Club+Amakhosi+Compleat GolferKickoff+Runners World

StuffCosmopolitanDestiny+ElleEssentialsFairladyFinesseFood & Home EntertainingGarden & Home SAGlamourConde Naste House & GardenGrazia SAHouse & LeisureIdeas/IdeesLiving & LovingMarie ClaireMove!+Rooi RoseSarieTrue Love+VrouekeurWoman & HomeWomens HealthYour BabyYour Family

LongevityWeigh-Less Amag

CaxtonTime WarnerCaxtonMedia24Media24MultiChoiceMedia24Media24

CaxtonConde NasteMedia24Ramsay**Bike SARamsay**OverDrive**Media24Panorama

Ramsay**Media24

John BrownPublishing PartBackpageRamsay**Media24Media24

Aegle MediaAssociatedNdalo*Isiko Media (Aegle)CaxtonMedia24Carpe Diem**CaxtonCaxtonConde NasteConde NasteMedia24AssociatedMedia24CaxtonAssociatedMedia24CaxtonMedia24Media24CaxtonCaxtonMedia24Media24Caxton

Aegle MediaWeigh-Less

EnglishEnglishEnglish+3EnglishAfrikaansEng/Afr edEng/Afr edEnglish

EnglishEnglishEnglishEnglishEnglishEnglishEnglishEnglishEnglish

EnglishEng/Afr ed

Eng/Afr edEnglishEnglishEnglishEnglishEnglish

EnglishEnglishEnglishEnglishEnglishEnglishAfrikaansEnglishEnglishEnglishEnglishEnglishEnglishEng/Afr edEnglishEnglishEnglishAfrikaansAfrikaansEnglishAfrikaansEnglishEnglishEnglishEnglish

EnglishEnglish

WeeklyWeeklyMonthlyWeeklyWeeklyMonthlyFortnightlyWeekly

Monthly

10xpa6xpa

10xpaMonthlyMonthlyMonthlyMonthlyMonthlyMonthly6xpa

MonthlyMonthly

Monthly10xpaMonthlyMonthlyMonthlyMonthly

9xpaMonthlyMonthlyMonthlyMonthlyMonthlyMonthlyMonthlyMonthlyMonthlyMonthlyWeeklyMonthlyMonthlyMonthlyMonthlyWeeklyMonthlyMonthlyMonthlyWeeklyMonthlyMonthly6xpaMonthly

61,146,0#82,086,9

245,4920,366,3

136,8

39,925,242,034,716,862,032,420,814,2

31,666,8

716,6647,124,18,8

30,616,3

16,9

20,119,5

52,328,330,034,140,355,132,565,858,040,021,236,253,217,333,6

101,676,291,453,866,585,642,220,139,9

1 306212

3 2673 0901 9286 164

6632 142

102238

1 017144184906755893517

490311

1 4404 2491 734

564 014

75

61

42148

74220823313367020065949751123763

148160396171

1 968619660

2 265273337505286299

R36 800R41 600R43 800R51 440R92 530R98 347R39 750R61 280

R30 000R49 500R79 430R40 700R23 509R64 850R31 157R44 758R31 040

R44 000R55 900

R65 350R61 450R30 325R31 600R59 570R26 440

R30 900

R21 500R35 000

R62 900R47 250R54 070R30 500R54 135R30 000R30 000R51 000R61 750R56 700R47 170R46 750R45 580R27 500R45 800R37 895R40 700R48 685R61 840R24 600R61 000R55 990R24 295R33 000

Title Group Language Appears ABCcirculationlatest (000)

ReadersAmps Dec 2015

(000)

2015FC FP

excl Vat

OMD

BUSINESS TO BUSINESSTHE MARKET: SA has about 600 trade, technical and professional journals & annuals, most of which are small circulating and highly niched. Turnover of titles is high. The two big financial weeklies together with Engineering News dominate adspend. CIRCULATION TREND: Pressure on printing and distribution (ie: postage) costs forces publishers to continually cut noncore market circulation. Publishing costs and pressure on revenue is driving titles online and to e-editions.

Monthly includes 10 & 11xpa.* Claimed circulationThis table reads: Farmers Weekly is published by Caxton weekly in English. Its circulation (ABC April-June 2015) is 14 400 (rounded) and its Amps 2014 (Jan-Dec) readership is 90 000 adults all races. A full page full colour (2015, excl Vat) is R19 000

Interest

Agriculture

Architecture/Building

Automotive/Transport

AviationBusiness/Management

Business startup/Emerging

90184

119187171

Catering/Hotels

Electrical/ElectronicsHuman resources

Industry

Marketing

Medical

MiningMunicipal/Government

Retail

R19 000R38 870R12 075R16 950R10 890R34 350R64 100R65 000R39 280R21 820R20 936R18 750R20 100R17 861R23 968R20 100R27 500R33 770

Travel & tourism

Farmers WeeklyLandbouweekbladSA BuilderAutomobilAfrican PilotAccountancy SAFinancial MailForbes AfricaEntrepreneurHotel & RestaurantVectorHR FutureEngineering NewsStrategic MarketingSA Medical Journal (SAMJ)Mining WeeklyPublic Sector ManagerSupermarket & RetailerSAs Travel News Weekly

CaxtonMedia24MalnorFuture (Times Media)WavelengthsInst Chartered AccTimes MediaABNEntrepreneur MediaRamsayEE PublishersOsgard MediaCreamer MediaIMMSA Medical AssocCreamer MediaDept of CommunicationsSupermarket & RetailerNow Media

EnglishAfrikaansEnglishEng(+Afr)EnglishEnglishEnglishEnglishEnglishEnglishEnglishEnglishEnglishEnglishEng/AfrEnglishEnglishEnglishEnglish

WeeklyWeeklyMonthlyMonthlyMonthlyMonthlyWeeklyMonthlyMonthlyMonthlyMonthyMonthlyWeekly5xpaMonthlyWeeklyMonthlyMonthlyWeekly

14,433,15,0*8,7

8,0*43,516,118,418,44,45,6

20,0*11,210,915,610,614,29,66,3 R45 406

Title Group Language Appears ABCcirculationlatest (000)

ReadersAmps 2014

Jan-Dec (000)

FP/FCA4/FC

excl Vat

LOCAL NEWSPAPERSTHE MARKET: SA has over 500 newspapers and magazines targeted to local communities. Those in urban areas tend to be free distribution and large circulating. Those in country areas tend to be sold and smaller circulating. CIRCULATION TREND: Many local urban newspapers have increased circulation in line with increases in population/urbanisation and wealth. Small grassroots publishers are entering the market but churn is high.

* 2016 rates, otherwise 2015Circulation verification: Free: ABC: Free distribution, Sold: ABCThis table reads: Alberton Record is published weekly by Caxton in English plus some Afrikaans. Its latest circulation (ABC: Free newspapers) is R38 200 (rounded). A column centimetre BW is R77,48 and FC is R116,22 (2016 excl Vat)

Area

Gauteng:Greater Johannesburg

Gauteng: Pretoria

Gauteng: VaalNorth WestMpumalangaFree StateKwazulu Natal: Durban

Kwazulu Natal:North/South CoastEastern Cape:Port ElizabethWestern Cape: Cape Town

Western Cape: Boland

38,2 free43,5 free32,5 free60,2 free51,5 free51,0 free55,8 free26,2 free7,1 sold14,3 sold: Fri44,9 free54,6 free27,6 free14,0 sold11,0 sold: Thur89,8 free

48,7 free285,5 free9,1 sold

R77,48*R80,40*R60,00*

R105,62*R89,58*R93,85*R100,69*

R71,10*R45,00

R46,45*R46,00

R83,09*R59,88*

R55,96*R56,12*R63,00

R61,70R348,00

R47,00

R116,22*R120,60*R90,00*

R158,43*R134,37*R140,80*R151,03*R106,65*

R67,00R69,60*R71,00

R124,64*R89,82*R83,94*R84,18*R107,00

R98,72R415,00R73,00

Alberton RecordBoksburg AdvertiserDobsonville Urban News (Soweto)Randburg SunRoodepoort RecordSandton ChronicleRekord CenturionVanderbijlpark SterPotchefstroom HeraldLowvelderBloem Nuus/NewsHighway MailNorthglen NewsSouth Coast HeraldZululand ObserverPE Express

Southern Suburbs TatlerTygerburger (12 editions)District Mail

CaxtonCaxtonCaxton UrbanCaxtonCaxtonCaxtonCaxtonMedia24Media24CaxtonMedia24CaxtonCaxtonCaxtonCaxtonMedia24

INCMedia24Media24

Eng (+Afr)Eng (+Afr)EnglishEng (+Afr)Eng/AfrEnglishAfr/EngEng/AfrAfr (+Eng)Eng/AfrAfr (+Eng)EnglishEnglishEnglishEng/AfrEng (+Afr)

EnglishAfr (+Eng)Eng/Afr

WeeklyWeeklyWeeklyWeeklyWeeklyWeeklyWeeklyWeeklyWeeklyTues & FriWeeklyWeeklyWeeklyWeeklyMon & ThurWeekly

WeeklyWeeklyWeekly

Title Group Language Appears CirculationApr-Jun 2015

(000)

Col cmBW excl Vat

2016

Col cmFC excl

Vat 2016


MEDIA FACTS


RADIOTHE MARKET: Continues in a state of flux as stations vie for audience and revenue. New entrants have intensified regional competition. Some churn of community stations as stations close/launch

This table reads: 5fm is an English language station owned by The South African Broadcasting Corporation (SABC). It has a popular music format with 2,6m listeners (6,9% of the population aged 15+) over the past 7 days (Amps 2014 Jan-Dec)

Interest

National

Regional/Inter-regional

Community

African Language

5fm

Metro FM

SAfm

RSG

702

94.7 (Highveld Stereo)

Classic FM 102.7

Kaya FM 95.9

YFM 99.2

Jacaranda FM 94.2

North West FM

Capricorn FM

Capetalk

Good Hope FM

Heart FM

Kfm

East Coast Radio

Gagasi FM

Algoa FM

OFM

Lotus FM

Over 210 monitoredin Amps 2014

Ukhozi FM

Umhlobo Wenene FM

Motsweding FM

Lesedi FM

Thobela FM

Munghana-Lonene FM

Phalaphala FM

Ikwekwezi FM

Ligwalagwala FM

EnglishPrimediaEnglishPrimediaEnglishClassic FMEnglishPrimedia/othersEnglishHCIEng/AfrKagisoSetswana/EngVariousMainly EnglishVariousEnglishPrimediaEng/AfrSABCEnglishMRC MediaEng/AfrPrimedia (+Broadcape)EnglishKagisoEng/ZuluMRC MediaEng/AfrAMEEng/AfrAMEEng/IndianSABC

EnglishSABCEnglishSABCEnglishSABCAfrikaansSABC

VariousIndependent/NGO

ZuluSABCXhosaSABCSetswanaSABCSesothoSABCNorthern SothoSABCTsongaSABCVendaSABCNdebeleSABCSwaziSABC

Popular music format to all major metropolitan areas

Contempory black orientated music, news & talk shows targetedto trendy sophisticated blacks in major metropolitan areasPublic service content for the well informed

Public service national community/cultural station

Community appeal, from niche geographic, retail &religious interest

Full service station for Zulu speakers in KwaZulu Natal, Gauteng,Mpumalanga & other areasFull service station for Xhosa speakers in Eastern Cape, Gauteng,Southern Free State and other areasFull service station for Setswana speakers in North West Province,Northern Cape, North East Free State & MpumalangaFull service station for Sesotho speakers in Free State, Gauteng,Northern & Eastern Cape, North West Province & MpumalangaFull service station for Northern Sotho speakers from theFree State, through Gauteng to LimpopoFull service station for Tsonga speakers in Limpopo, North WestProvince & GautengFull service station for Venda speakers in far Northern Limpopo& GautengFull service station for Ndebele speakers in Mpumalanga,Gauteng & LimpopoFull service station for Swazi speakers in Mpumalanga & Gauteng

Mainly talk and news format to greater Gauteng and beyond

Adult contemporary music format with humour, news & sportsbulletins to GautengClassic, good music & news. Gauteng based. Plus netcast

Adult contemporary and smooth music for urban blackpopulation in greater JohannesburgYouth station (mainly black) to greater Johannesburg

Contemporary music format with news, sports bulletins &morning talk to Gauteng and beyondAdult contemporary to North West Province and surrounds.

Adult contemporary to Limpopo and surrounds

Talk and news for Cape metropolitan areas. Linked with 702

Adult contemporary music format with news & sports bulletinsto Western CapeAdult contemporary music format broadcasting to Western Capemetropolitan areaAdult contemporary music with news, sports & entertainmentinfo to Western Cape metropolitan areaAdult contemporary music with news & sport to KwaZulu Natal

Adult contemporary music format broadcasting to KwaZuluNatal metropolitan areaAdult contemporary music with news, sports & talk to EasternCapeAdult contemporary music with news, sport & talk to Free State, Northern Cape & North West ProvinceCommunity/cultural station for Indian communities in KwaZuluNatal, Gauteng & other areas

Station Language/Owneror control

Format/Target Listenership alladults 15+

Past 7 days Amps2014 Jan-Dec

6,9

17,2

1,8

5,5

2,5

4,5

0,5

5,3

4,2

5,7

0,8

2,7

0,4

2,5

2,4

3,3

4,8

5,3

2,1

1,2

1,0

25,6

20,0

12,8

9,4

10,5

9,4

3,3

2,6

4,9

4,0

%2 600

6 461

686

2 087

957

1 691

199

2 013

1 584

2 151

311

1 003

159

941

899

1 227

1 805

2 007

497

440

387

9 638

7 537

4 826

3 525

3 941

3 524

1 225

996

1 856

1 512

000


OMD

CINEMA

OUT OF HOME

Variant Format Comment Base rate per unit per monthexcl production

Spectaculars/Supersigns

Building wraps/Hoardings

Airports

Mall media

Campaign formatbillboards1,5m X 3m (12 Sheeter)3m X 6m (48 Sheeter)3m x 12m (96 SheeterInternally illuminatedfree standing billboards

Street furnitureStreet pole ads

Bus shelters

Digital out of home

Lifestyle targetingWashroom/indoor media

Branded personal vehiclesGolf advertising

Transit nodesGautrain

Taxi & bus rank advertising

TransitMinibus taxis

Metered taxis

Buses

TrucksOOH MobileMobile trailer

Brand activation

THE MARKET: Cinema in South Africa is controlled by Ster Kinekor (427 screens in 58 complexes), Nu Metro (163 screens in 19 complexes), Movies@ (47 screens in 6 complexes),Cinecentre (20 screens in 3 complexes) with some smaller operators. The largest multiplex is Umhlanga's Gateway of 18 screens with 3,700 plus seats (Ster Kinekor). Chains arecontinually building, upgrading and revitalising cinema houses. Ster Kinekor have reintroduced IMAX and launched Cine Prestige which offers a luxury cinema experience.Both are aimed at the premium end of the market. Ster Kinekor also offer Nouveau theaters for a more discerning moviegoer.ATTENDANCES: In recent years have been under pressure, fluctuating with the offers of Hollywood/Bollywood. Staggering releases is helping to maintain audience levels.The upgrade to digital projection is enabling rapid change of movies screened so as to react to market conditionsRATES/PERFORMANCE: Although rates are under pressure very significant discounts may be negotiated and packages bought. Through Cinemark (Ster-Kinekor) a package of their50 top screens over 4 weeks is likely to yield an audience of around 400,00 for a ratecard spend of R500,000. Both Cinemark and Popcorn provide packages such as Follow-the-Movie(commercials screened with 1 movie only) and Guarantee AttendanceADDITIONAL OPPORTUNITIES: Foyer, sampling, branding and activations are offered. Cinemark offers sponsorships of Prestige and Nouveau platforms

THE MARKET: South Africa has a very vibrant and entrepreneurial outdoor media sector. Contractors provide many different variants of the medium, from skywriting to A4 ads placedin public washrooms. Generally, sector is moving away from traditional format sites to newer illuminated more creative formats. The following variants are numerically/strategicallyimportant. Rental rates invariably negotiable

Large format, landscape or portrait,mainly illuminated

Building Wraps - temporary or permanent,large format

Many formats including wraps, wall sites,billboards, digital, trolleys, washrooms,parking areasMany formats including banners, billboards,shopping trolleys, digital, activations &in-store

The dominant outdoor variant in terms ofnumber of sites in the rural environment. Predominantly used as campaign formats

7.5m x 5m, 6m x6m, 6m x 4m, 3m x6m

Various formats depending on contractor &locationVarious formats depending on contractor &municipalityDigital bulletin boards in many differentformats including LED screens

Frames and mirrors

Branded VehiclesEntrance billboards, on course, carts, digital &activations

Digital screens, billboards, wall wraps &activation

Digital screens, billboards, wall wraps, brandedtowers, rank branding & activations

External & internal advertising opportunites.Ranging from full wraps to internal windowstrips and In-Taxi TVExternal advertising opportunites. Rangingfrom full wraps to taxi topExternal & internal advertising opportunites.Ranging from full wraps to internal windowstrips and In-Bus TVExternal branding only

Normally adaptations of 3 x 6m sites to fit ontrailer towed by carEngage and involve consumers, most usually atpoint-of-purchase

Mainly roadside formats. Free standing. Mainly singlepole mounted. Predominant Sizes:Landscape 5mx20m/4,5mx18m/4mx16mPortrait 15mx9m/12mx9m/10mx8mWraps placed on strategic buildings on permanentbasis. Large format hoardings placed around buildingsites on a temporary basis. Used as a broadcast mediumUnits located all over airports in public areas.Used to target business and tourist travellers

Banners placed inmall passages, escalator exteriors,billboards in parkades, ads placed on shoppingtrolleys/trolleys modified and advertising in-store.Used as point-of-purchase reminder

Available nationally. Smaller formats more dominantin the rural areas.Some formats are able to walk/rotate

Located on major arterials within urban areas.Sites rotate alt-weekly or monthly

Located on major arterials in urban and some ruralenvironmentsLocated along urban bus routes. Many close toschools and en-route to main shopping hubsGrowing fast, available in various environmentsinc. roadside, campuses, airports, transit, malls,retail including pharmacies, pubs, transit, ambient

Located in traffic areas including bars, gyms, cinemas,campuses, clinics, retail fitting rooms, shopping mallsand airports. Used to focus targeted messages

Lifestyle targetingLSM A or B Courses

Sold by dominance packages.9 Stations

National

Available in major metropolitan areas. Mostly used asalternative where other formats scarce

Available in major metropolitan areas. Mostly used asalternative where other formats scarceAvailable nationally

Available nationally

Available in all major metropolitan areas. Often usedfor area specific or short term campaignsRange of activities designed to drive results

On quotation

Landscape : R30 000 - R55 000Portrait: R 25 000 - R50 000

From R 40 000 to over R200 000,dependant on size of building

On quotation

Hanging banner Sets: R15 000-R85 000Parkade billboard: from R5000 to R55 000Digital Out of home: from R1500 to R45 000

R950 pm nonilluminatedR1800 pm nonilluminatedR5900 pm nonilluminated

R28000 - R37000 pm illuminated

R2800 per face premium sites toR300 lower traffic routesR5000 illuminatedR1950 nonilluminatedOn quotation

On quotation

On quotationOn quotation

On quotation

On quotation

External Wrap: R2500 Quantum taxiInternal: On quotation

External Wrap: R4000

R14000 fully branded double deckerR9500 fully branded single deckerPutco: R5500 pm/R2500 back

R10 000 to R30000pm plus out-of-townmileageOn quotation

MEDIA FACTS


ONLINE MEDIATHE MARKET: SA has thousands of sites that accept or would like to accept commercial advertising. Bigger sites have subcommunities to attract specialist targets. Following is a selection of some of the larger members of Interactive Advertising Bureau SA

+ Effective Measure Online Ranking September 2015. * Per 1 000 impressions standard 728x90 leaderboard, run of site. ^ Per 1 000 impressions other size/calculation. Excludes volume discounts or addittions for targeting. Other sizes, keywords and rich media, sponsorship etc opportunities usually availableThis table reads: BDlive.co.za is owned by Times Media and in September 2015 had 564 800 unique browsers with 2 053 100 page views from identified South African URLs. A standard banner costs R500 per thousand impressions

Mobile phone penetration of South Africans is almost 100%. The distinction between Online via regular computers and mobile devices is now non-existant: the focus being on mobile, especially smart-devices to read Web/mobi sites, participate in social media such as Twitter and Facebook, watch video and other content. In addittion mobile offers a wide range of customised vehicles, including targetted SMS ads, deals that can be redeemed at point of sale in a number of different ways, call-me ads, locational advertising, links to promotions and advertising in other vehicles

MOBILE ADVERTISING

Category

Business & finance

Motoring

News/Currentaffairs

Communities

Industry

Marketing

Sport

Technology/Telecommunications

BD Live (Business DayOnline)Fin24

Wheels24

Mail & Guardian online

Times Live

Indepenent Online (IOL)

MSN

News24

Engineering News

Bizcommunity

MyBroadband

All4Women

SuperSport Zone

www.bdlive.co.zaTimes Mediawww.fin24.comMedia24www.wheels24.co.zaMedia24

www.mg.co.zaMail & Guardianwww.timeslive.co.zaTimes Media

www.iol.co.zaIndependent News &Mediawww.msn.com/en-zaMicrosoft/Kagisowww.news24.comMedia24

www.engineeringnews.co.zaCreamer Media

www.bizcommunity.comBizcommunity

www.mybroadband.co.zaMyBroadbandwww.all4women.co.zaAll 4 Women

www.supersport.comSuperSport Holdings

Media, advertising &marketing community

Online companion to daily

Business and finance site of News24

Feeds from groups daily & weeklynewspapers

Mail & Guardian online

Sunday Times/The Timesonline

Feeds from groups daily &weekend newspapers

From international giant withlocal partnerFeeds from groupsnewspapers & magazines

Online edition of weeklymagazine

Internet, computer &telecommunicationsGeneral interest womans site

Community of sites forvarious sporting codes

R500*

R350*

R350*

R350*

R420*

R100*

R385*

R350*

R4 900pw^

R300*

R450^

R260*

R350*

Site Address/Owner Comment Unique browsers 000(page views 000)+

Base rate

564,8(2 053,1)1 177,2(4 941,5

665,5(2 223,8)

861,6(3 979,3)2 704,8

(13 108,9)

2 473,8(20 332,0)

2 416,2(70 871,2)

5 598,9(62 520,8)

74,9(377,0)

173,0(1 540,2)

772,0(9 014,3)

1 375,5(6 130,4)

403,5(5 214,7)

SA

775,5(2 541,6)1 387,4

(5 623,4)773,8

(2 491,9)

1 169,6(6 891,3)3 530,3

(15 535,7)

3 369,7(24 316,7)

2 626,6(73 941,0)

7 932,9(80 800,9)

102,2(473,1)

230,6(1 715,0)

1 741,2(6 793,7)

456,1(5 439,7)

1 605,9(13 904,4)

Worldwide

E-NEWSLETTERSMany online sites and other media owners use e-newsletters delivered via email to promote their medium, keep in contact with their target and to drive traffic. Many of these are advertising vehicles in their own right. A selection follows.

This table reads: The Financial Mail Mailer is sent weekly to some 14 500 recipients. A banner costs R2 500 per send

Category

BusinessIndustryRadio station

Financial Mail mailerMining WeeklyJacaranda Newsletter

WeeklyDailyWeekly

Banner/R2 500 per sendBanner/R5 200 per weekLeaderboard/R250 cpm

14 500 per week64 800 per day65 000 per week

Name Frequency Details Quantity

Women


OMD

ANGOLA

Background

Climate

Terrain

Resources

Land area

Land use

Population

Urbanisation

Age structure

Ethnic groups

Languages

Angola gained independence from Portugal in 1975.In 2002 rebuilding started following the 27-year civil war.Governing MPLA won 2012 election

State of the media A growing media sector in a rapidly growing economy, still very regulated

Telecommunications Telephone lines per 100 people: 1,3 (2014)Mobile subscribers per 100 people: 63,5 (2014)Population covered by mobile: 40%

Research availability Civil war and political instability have hampered research availability. As a result there is only one independent market researchcompany who currently operates in Angola: Marktest

Television TV per 100 households (2009): 38,5TV covers the majority of the country but electricity supply issues and the set ownership costs are limiters. However, in the majorurban areas of Luanda, Benguela, Huambo and Huila access is good and use high. Government TV stations plus internationalsatellite services available. Most important are: TPA1 & 2 (government, general/sport); TV Zimbo (private,satellite);TV Globo and TV Record (private,satellite); DStv (private from SA, satellite)

Radio Radio penetration: 79%, an important rural medium.National: Rdio Nacional de Angola (government). Radio Luanda (government), Radio Mais (government), RNA (government),Radio 5 (government), Radio Cazenga (goverment), Radio Despertar (government), escola (government), Ecclesia (private)

Print Print penetration: 56%. Despite the increase in a number of privately owned publications, print availability is decreasing.Press: National: Jornal de Angola (daily, goverment), Novo Jornal (weekly, private), Folha 8 (weekly, private).Magazines: Chocolate (monthly, private), Vida (weekly, private), Economia & Mercados (quarterly, private)Economia & Mercados (Portuguese/quarterly business magazine)

Cinema Too few cinemas exist to be a viable medium

Outdoor Full range of conventional outdoor opportunities exist. Serviced by local and SA contractors

Online Internet users per 100 people: 21,3 (2014)Fixed broadband per 100 people: 0,41 (2014)Households per 100 with computer: 8,5Households per 100 with fixed Internet access: 7,2Country code: .ao

SOURCE: BBC, CIA WORLD BOOK, WORLD BANK, ITU, OWN FILES

Semi-arid in south and along coast to Luanda; north hascool dry season (May-Oct) and hot rainy season (Nov-Apr)

Narrow coastal plain rises abruptly to vast interior plateau

Petroleum, diamonds, iron ore, phosphates, copper,feldspar, gold, bauxite, uranium

1 246 700 km2, world rank: 23

Agricultural: 47,3% including arable: 3,8%,permanent crops: 0,2%, permanent pasture: 43,3%

24,2m (2014), world rank: 51, growth: 3,3% pa

43% of total population (2014)

0-14 years: 42,9%, 15-24 years: 20,6%, 25-54 years: 29,5%,55-64 years: 4,0%, 65+: 3,0%

Ovimbundu: 37%; Kimbundu: 25%; Bakongo: 13%;Mestio (mixed European and native African): 2%;European: 1%; Other: 22%

Portuguese (official), Bantu and other African languages

Literacy 15+ read/write: total: 71,1%; male: 82,0%;female: 60,7% (2015 est)

HIV/Aids

Income per capita

Income share

GDP

Exports FOB

Export partnersExports

Imports FOB

Import partners

Imports

Currency

US$1=

2,4% (2014 est), world rank: 24

US$4 850, world rank: 78

Share of highest 10%: 44,7%; under poverty line: 40,5%US$131,4bn (2014 est), world rank: 57, growth 3,9%on 2013US$69,5bn (2014 est), word rank: 50

China (48), US (9), India (9), Spain (6)Crude oil, diamonds, coffee, sisal, fish, timber, cotton,refined petroleumUS$28,0bn (2014 est), world rank: 69

China (23), Portugal (16), US (8),South Korea (7), Brazil (5), South Africa (4),

Machinery, electricalequipment, vehicles,medicines, food, textiles,military goods

Kwanza (AOA)134,622 (25/09/2015)

MEDIA FACTS


BOTSWANA

Background

Climate

Terrain

Resources

Land area

Land use

Population

Urbanisation

Age structure

Ethnic groups

Languages

Formerly the British protectorate of Bechuanaland,Botswana adopted its new name upon independencein 1966

State of the media One of Africas stable countries. It is the continent's longest running continuous multiparty democracy. It is relatively free ofcorruption and has a good human rights record. The constitution provides for freedom of expression and the governmentgenerally respects this right


Research availability BAMPS produced in 2006. Plus academic research conducted earlier

Television TV per 100 households (2008): 56,8.National: BTV (government), generla news)Regional: E Botswana (private, general): Dstv (English/satellite broadcast from SA)

Radio Radio per 100 households (2008): 76,4National: Radio Botswana 1,2 (government)Regional: GABZ FM (private): Yarona FM (private): Duma FM (private)

Print Press: National: Botswana Daily News (goverment/daily), Sunday Standard (private, weekly), Mmegi The Reporter (private, daily), Mmegi Monitor (private, weekly), Midweek Sun (private, weekly), Global Post (private, weekly), Botswana Guardian (private,weekly), The Voice (private, weekly), Botswana Advertiser, Northern Advertiser, Botswana Gazette.Global Magazines: A few local magazines: Kutlwano, Guardian Lifestyle


Outdoor Full range of conventional outdoor opportunities exist. There are a number of well established Pan-African outdoor companiesin Botswana. As a result there is a wide variety of formats available in strategic locations in urban centres.Mall advertising is very prevalent at major shopping centres

Online Internet users per 100 people: 18,5 (2014)Fixed broadband per 100 people: 1,63 (2014)Households per 100 with computer: 12,3Households per 100 with fixed Internet access: 9,1Country code: .bw


Semi-arid; warm winters and hot summers

Predominantly flat to gently rolling tableland;Kalahari Desert in southwest

Diamonds, copper, nickel, salt, soda ash, potash, coal,iron ore, silver

581 730 km2, world rank: 48

Agricultural: 45,8% inc arable land: 0,6%;permanent pasture: 45,2%



0-14 years: 32,6%, 15-24 years: 21,5%, 25-54 years:37,3%, 55-64 years: 4,5%, 65+: 4,1%Tswana: 79%; Kalanga: 11%; Basarwa: 3%; Other,including Kgalagadi and white: 7%

Tswana (or Setswana) 78,2%, Kalanga 7,9%, otherincluding English (official) 13,9%

Literacy 15+ read/write: Total: 88,5%. Male: 88,0%Female: 88,9% (2015 est)

HIV/Aids

Income per capita

Income share

GDP

Exports FOB

Export partners

Exports

Imports FOB

Import partners

Imports

Currency

US$1=

25,2% (2015 est), world rank: 3

US$7 240 (2014 est), world rank: 61Share of highest 10%: N/A; under poverty line: 30,3%US$15,8bn (2014 est), world rank: 109, growth 4,4%on 2013US$7,5bn (2014 est), world rank: 103European Free Trade Assoc, Southern African CustomsUnion, ZimbabweDiamonds, copper, nickel, soda ash, meat, textiles

US$7,1bn (2014 est), world rank: 115 Southern African CustomsUnion, EFTA, Zimbabwe

Food, machinery, electricalgoods, transport equip,textiles, fuel, wood andpaper products, metal

Pula (BWP)10 2847 (23/09/2015)

MEDIA FACTS


BOTSWANA

Background

Climate

Terrain

Resources

Land area

Land use

Population

Urbanisation

Age structure

Ethnic groups

Languages

Formerly the British protectorate of Bechuanaland,Botswana adopted its new name upon independencein 1966

State of the media One of Africas stable countries. It is the continent's longest running continuous multiparty democracy. It is relatively free ofcorruption and has a good human rights record. The constitution provides for freedom of expression and the governmentgenerally respects this right


Research availability BAMPS produced in 2006. Plus academic research conducted earlier

Television TV per 100 households (2008): 56,8.National: BTV (government), generla news)Regional: E Botswana (private, general): Dstv (English/satellite broadcast from SA)

Radio Radio per 100 households (2008): 76,4National: Radio Botswana 1,2 (government)Regional: GABZ FM (private): Yarona FM (private): Duma FM (private)

Print Press: National: Botswana Daily News (goverment/daily), Sunday Standard (private, weekly), Mmegi The Reporter (private, daily), Mmegi Monitor (private, weekly), Midweek Sun (private, weekly), Global Post (private, weekly), Botswana Guardian (private,weekly), The Voice (private, weekly), Botswana Advertiser, Northern Advertiser, Botswana Gazette.Global Magazines: A few local magazines: Kutlwano, Guardian Lifestyle


Outdoor Full range of conventional outdoor opportunities exist. There are a number of well established Pan-African outdoor companiesin Botswana. As a result there is a wide variety of formats available in strategic locations in urban centres.Mall advertising is very prevalent at major shopping centres

Online Internet users per 100 people: 18,5 (2014)Fixed broadband per 100 people: 1,63 (2014)Households per 100 with computer: 12,3Households per 100 with fixed Internet access: 9,1Country code: .bw


Semi-arid; warm winters and hot summers

Predominantly flat to gently rolling tableland;Kalahari Desert in southwest

Diamonds, copper, nickel, salt, soda ash, potash, coal,iron ore, silver


Agricultural: 45,8% inc arable land: 0,6%;permanent pasture: 45,2%



0-14 years: 32,6%, 15-24 years: 21,5%, 25-54 years:37,3%, 55-64 years: 4,5%, 65+: 4,1%Tswana: 79%; Kalanga: 11%; Basarwa: 3%; Other,including Kgalagadi and white: 7%

Tswana (or Setswana) 78,2%, Kalanga 7,9%, otherincluding English (official) 13,9%

Literacy 15+ read/write: Total: 88,5%. Male: 88,0%Female: 88,9% (2015 est)

HIV/Aids

Income per capita

Income share

GDP

Exports FOB

Export partners

Exports

Imports FOB

Import partners

Imports

Currency

US$1=

25,2% (2015 est), world rank: 3

US$7 240 (2014 est), world rank: 61Share of highest 10%: N/A; under poverty line: 30,3%US$15,8bn (2014 est), world rank: 109, growth 4,4%on 2013US$7,5bn (2014 est), world rank: 103European Free Trade Assoc, Southern African CustomsUnion, ZimbabweDiamonds, copper, nickel, soda ash, meat, textiles

US$7,1bn (2014 est), world rank: 115 Southern African CustomsUnion, EFTA, Zimbabwe

Food, machinery, electricalgoods, transport equip,textiles, fuel, wood andpaper products, metal

Pula (BWP)10 2847 (23/09/2015)


OMD

DEMOCRATIC REPUBLIC OF CONGOBackground Established as a Belgian colony in 1908 and marred

by extreme instability since independence in 1960.2011 national elections disputed. Conflict renewed

Tropical; hot and humid in equatorial river basin;cooler and drier in southern highlands; cooler andwetter in eastern highlands.

Vast central basin is a low-lying plateau; mountainsin eastCobalt, copper, oil, diamonds, gold, silver, zinc,manganese, tin, uranium, coal, hydropower, timber2 344 858 km2, world rank: 11Agricultural: 11,4% inc arable: 3,1%, permanentcrops: 0,3%, permanent pasture: 8%. forest: 67,9%74,9m (2014), world rank: 19, growth: 3,2% pa.42% of total population (2014)

0-14 years: 42,7%, 15-24 years: 21,4%, 25-54 years:29,7%, 55-64 years: 3,6%, 65+: 2,6%

Over 200 ethnic groups, majority Bantu.Four largest tribes: Mongo, Luba, Kongo (Bantu),Mangbetu-Azande (Hamitic): about 45%

French (official), Lingala (a lingua franca tradelanguage), Kingwana (dialect of Kiswahili), Kikongo,Tshiluba

15+ read/write French, Lingala, Kingwana, or Tshiluba.Total: 63,8%, male: 78,1%. Female: 50% (2015 est)

1,0% (2014 est.), world rank: 42

US$380 (2014 est), world rank: 152

Share of highest 10%: 34,7%; under poverty line: 63%US$33,0bn (2014 est), world rank: 90, growth 9,0%on 2013US$10,1bn (2014 est), world rank: 97

China (39), Zambia (25), Italy (9), Belgium (4)

Diamonds, copper, gold, cobalt, wood, oil, coffee


China (20), South Africa (18), Zambia (16),Belgium (6), Zimbabwe (5)

Food, mining and othermachinery, transport equip,fuel

Congolese Franc (CDF)

913,550 (23/09/2015

Climate

Terrain

Resources

Land area

Land use

Population

Urbanisation

Age structure

Ethnic groups

Languages

Media are flourishing and consumption has reached an encouraging level: TV remaining the most consumed media type.Majority of press readership falls within those gainfully employed, and leadership of public and private sectors

State of the media

Telephone lines per 100 people: 0,0 (2014)Mobile subscribers per 100 people: 53,5 (2014)Population covered by mobile: 50%

Telecommunications

No recent accurate or comprehensive media performance data exists. Some research conducted in 2007Reasearch availability

There are some 50 stations broadcasting including:National: RTNC (government, general news), Digital Congo (private, general news), Be One (private, general news).Regional: RTGA (private, general), CNTV (private, general), Antenne A (private, general)

Television

Stations: over 300 in total, radio is the dominant medium outside of urban areas. Important stations are:National: La Voix du Congo (RTNC) (government, general), Radio Okapi (private UN).Regional: Reveil FM (private), Top Congo FM (private), RCK (community), Nostalgie (private), RTGA (private)

Radio

An elastic situation with over 175 print media of all types, down from over 500 in 2002 (many politically orientated titles ceasedafter the election). Plus French and pan-African magazines circulated.Press: National: La Reference Plus (daily, private), L'Avenir (daily, private), Le Potentiel (daily, government), Le Phare (daily, private),Forum des As (daily, private), Le Palmares (daily, private), L'Observateur (daily, private), La Prosperite (daily, private).Magazines: National: Grand Lac (bi-monthly, private), Kabibi (monthly, private), Optinum (quarterly, private),La Reference Plus (monthly, private)

Print

Too few cinemas exist to be a viable mediumCinema

Full range of conventional outdoor opportunities existOutdoor

Internet users per 100 people: 3,0 (2014)fixed broadband per 100 people: 0,0 (2014)households per 100 with computer: 1,3households per 100 with internet access: 1,3country code: .cd

BBC, CIA WORLD BOOK, WORLD BANK, ITU, OWN FILES

Online

Literacy

HIV/Aids

Income per capita

Income share

GDP

Exports FOB

Export partners

Exports

Imports FOB

Import partners

US$1=

Imports

Currency

MEDIA FACTS


MALAWI

Background

Climate

Terrain

Resources

Land area

Land use

Population

Urbanisation

Age structure

Ethnic groups

Languages

Established in 1891, the British protectorate of Nyasalandbecame independent Malawi in 1964. First multipartyelections held in 1994. In 2012 and 2014 there saw smoothtransitions to a new president

State of the media The Malaw ian media industry provides a range of media opportunities. Media are both privately and government owned, with content censorship a threat on the former


Research availability No recent research conducted

Television TV per 100 households (2011): 8,7TV penetration in rural areas is low due to electricity supply issues but high in urban areas of Blantyre, Lilongwe, Mzuzu, Zomba andmajor trading towns Luchenza, Karonga, Kasungu, Balaka and Mangochi. Broadcast language is English alongside Chichewa.National: TVM (government, general, English/Chichewa), DStv (English/satellite broadcast from SA), GOTV (satellite)

Radio Radio per 100 households (2011): 45,6An important medium: Malawi Broadcasting Corp 1 (MBC1/Chichewa & others/national/mainly educational talk/government),Malawi Broadcasting Corp 2 (MBC2/English & Chichewa/national/entertainment/youth/government), Capital FM (English/regionalin south/contemporary music & news/private), FM101 (English & Chichewa/south & central areas/music & community upliftmentprivate)

Print Newspapers remain useful in Malawi despite a booming number of magazines, the latter medium having production and consistencyproblems.Newspapers: The Nation (English & Chichewa/daily newspaper/major urban areas), Daily Times (English & Chichewa/dailynewspaper/major urban areas/private), The Nation on Sunday (English & others/weekly newspaper/major centres/ private),Malawi News (English & Chichewa/weekly newspaper/major centres/private).Magazine: Pride Magazine (English only/monthly/general interest)


Outdoor Full range of conventional outdoor opportunities exist. Various sizes available along key routes and locations but is mostlycongested in urban areas

Online Internet users per 100 people: 5,8 (2014)Fixed broadband per 100 people: 0,1 (2014)Households per 100 with computer: 4Households per 100 with Internet access: 5,5Country code: .mw


Subtropical; rainy season (November to May); dry season(May to November)

Narrow elongated plateau with rolling plains, roundedhills, some mountains

Limestone, arable land, hydropower, unexploiteddeposits of uranium, coal, and bauxite

118 484 km2, world rank: 100

Agricultural: 59,2% inc arable: 38,2%;permanent crops: 1,4%; permanent pasture: 19,6%

16,7m (2014), world rank: 65, growth: 3,1% pa16,0% of total population (2014)

0-14 years: 46,7%, 15-24 years: 20,4%, 25-54 years: 27,1%,55-64 years: 3,1%, 65+: 2,7%

Chewa, Lomwe, Yao, Ngoni, Tumbuka, Nyanja, Tonga,Sena, Ngonde, Asian, European

English (official), Chichewa (common), Chinyanja, Chiyao,Chitumbuka, others

Literacy 15+ read/write: Total: 65,8%, Male: 73,0%,Female: 58,6% (2015 est)

HIV/Aids

Income per capita

Income share

GDP

Exports FOB

Export partners

Exports

Imports FOB

Import partners

Imports

Currency

US$1=

10,4% (2014 est), world rank: 9

US$250 (2014), world rank: 156

Share of highest 10%: 31,9%; under poverty line: 53,0%

US$4,3bn (2014 est), world rank: 142, growth 5,7%on 2013


Belgium (12), Zimbabwe (10), South Africa (7),Germany (7), Russia (7), Canada (6)Tobacco (53%), tea, sugar, cotton, coffee, peanuts,wood products, clothing


South Africa (26), India (16), China (10), Zambia (10),Tanzania (5)

Food, fuel, semimanufactures,consumer goods,transportation equipmentMalawian kwacha (MWK)

551,724 (23/09/2015)


OMD

MAURITIUS

Background

Climate

Terrain

Resources

Land area

Land use

Population

Urbanisation

Age structure

Ethnic groups

Languages

First explored by the Portuguese in 1505; it was heldby the Dutch, French and British before independencein 1968. Stable democracy, regular free elections

State of the media The media of Mauritius is limited by its small population size. Nonetheless, Mauritius has a robust economy, and there are a number of major media outlets,including print, radio and tlevision stations


Research availability MAMPS conducted 2006

Television TV per 100 households (2012): 97,4A particularly popular medium with local, national and regional stations plus forign satellite pay services:National: MCB1 (government, news and films), MBC2 (government, series and telenovelas), MBC3 (government, sports),Digital 4 (private, Indian Serials and films), Sports 11, Cine 12, Bhojpuri Channel, Senn Kreol, Kids Channel.Regional: Canal + and Parabole Maurice (private, general)

Radio Households with radio: N/AA vibrant medium: National: Radio Plus, Radio One, Top FM, Taal FM, Music FM, Radio Maurice, Radio Mauritius, Kool FM, Best FM

Print 2 major local press groups and others provide a diverse and editorially competent range of opportunities, including:Press: Dailies: LExpress, Le Mauricien, 5 plus. Weekend: Le Matinal, Defi Quotidien, Defi Plus. Weekly: LExpress Samedi,LExpress Dimanche, LExpress Junior, Weekend Scope.Magazines: Business Magazine, LEco Austral, Lifestyle, Panorama, Menstyle, Automodo, Evasion, Sundays, Cote Nord, Islander, Essentielle, Dtente, TechKnow, Fortune

Cinema Cinema is becoming popular and useful for suitable brands: houses run by Cinema Star, Mcine

Outdoor Full range of conventional outdoor opportunities exist. Serviced by local and SA contractors, including Continental Outdoor,Flower Ad, Trait DUnion, Alliance Media, Rent a Sign

Online Internet users per 100 people: 41,4 (2014)Fixed broadband per 100 people: 14,6 (2014)Households per 100 with computer: 44,7Households per 100 with Internet access: 42,0Country code: .mu


Tropical, modified by SE trade winds; warm, dry winter;hot, wet, humid summer

Island: small coastal plain rising to discontinuousmountains encircling central plateau

Arable land, fish


Agricultural: 43,8% inc arable: 38,4%; permanentcrops: 2,0%; permanent pasture: 3,4%


40,0% of total population (2014)

0-14 years: 20,7%, 15-24 years: 15,3%, 25-54 years:44,0%, 55-64 years: 11,2%, 65+: 8,8%

Indo-Mauritian: 68%; Creole: 27%: Sino-Mauritian: 3%;Franco-Mauritian: 2%

Creole: 86,5%; Bhojpuri: 5,3%; French: 4,1%;English (official): 1%; Other: 3%

Literacy 15+ read/write: Total: 90,6%, Male: 92,9%,Female: 88,5 (2015 est)

HIV/Aids

Income per capita

Income share

GDP

Exports FOB

Export partners

Exports

Imports FOB

Import partners

Imports

Currency

US$1=

0,9% (2014 est), world rank: 39


Share of highest 10%: N/A; under poverty line: 8,0%

US$12,6bn (2014 est), world rank: 119, growth 3,6%on 2013


France (16), UK (14), UAE (11), US (11), South Africa (7),Italy (7)

Clothing and textiles, sugar, cut flowers, molasses, fish


India (22), China (16), France (8),South Africa (7)

Manufactured goods,capital equipment,foodstuffs, fuel, chemicals

Mauritian rupee (MUR)

34,2768 (25/09/2015)

MEDIA FACTS


MOZAMBIQUE

Background

Climate

Terrain

Resources

Land area

Land use

Population

Urbanisation

Age structure

Ethnic group

Languages

After almost 500 years as a Portuguese colonyindependence came in 1975. Emigration by whites and acivil war which ended in 1992 hindered development.The 1990 constitution provided for multiparty electionsand a free-market economy

State of the media A rapidly growing entrepreneurial media industry is evolving with the country

Telecommunications Telephone lines per 100 people: 0,3 (2014)Mobile subscribers per 100 people: 69,7 (2014)Population covered by mobile: n/a

Research availability Limited data exists. Omnimedia is the only multimedia audience study in Mozambique

Television TV per 100 households: N/AStations: 1 national & 4 regional (government) and over 34 private/NGO/community stations. Plus international satellite services.Some important commercial services: National: TVM (government, general). TV Miramar (private, general),DStv (private from SA, satellite), STV (private, general/sport)

Radio Stations: 1 national, 11 regional, 1 sports station (government). Plus dozens of private/NGO/community stations.Some important commercial stations: National: Radio Mozambique Antena Nacional (government).Regional: Radio Cidade (government), 99FM (private), SFM (private), Radio Miramar (private), Radio Maria Mozambique (private)

Print Newspapers: Noticias (national, daily , government), Diaro de Mocambique (daily, private), O Paris (daily, private),Savana (weekly, private).Magaziness: Mozceleb (bi-monthly), M de Mocambique (bi-monthly)

Cinema New cinemas with 3D in Maputo and Matola, otherwise limited

Outdoor Full range of conventional outdoor opportunities exist

Online Internet users per 100 people: 5,9 (2014)Fixed broadband per 100 people: 0,05 (2014)Households per 100 with computer: 5,9Households per 100 with fixed Internet access: 4,7Country code: .zw

SOURCE: BBC, CIA WORLD BOOK, WORLD BANK, ITU, OWN FILES, MOZAMBIQUE MARKET: DIGITAL PLATFORM

Tropical to subtropical

Mostly coastal lowlands, uplands in centre, high plateausin northwest, mountains in westCoal, titanium, natural gas, hydropower, tantalum,graphite


Agricultural: 56,3% inc arable: 6,4%; permanent crops:0,3%, permanent pasture: 49,6%, Forest 43,7%



0-14 years: 45,1%,15-24 years: 21,4%, 25-54 years: 27,1%,55-64 years: 3,4%, 65+: 2,9%

African (Makhuwa, Tsonga, Lomwe, Sena, and others):99,7%; Europeans: 0,06%; Euro-Africans: 0,2%;Indian: 0,1%

Emakhuwa: 25,3%; Xichangana 10,3%, Portuguese(official; spoken by 27%); 10,7%; Cisena; 7,5%;Elomwe; 7,0%; Other: 39,2%

Literacy 15+ read/write: Total: 58,8%, Male: 73,3%,Female: 45,4% (2015 est)

HIV/Aids

Income per capita

Income share

GDP

Exports FOB

Export partners

Exports

Imports FOB

Import partners

Imports

Currency

US$1=

10,6% (2014 est), world rank: 8

US$620, world rank: 144


US$16,4bn (2014 est.), world rank: 108, growth 7,4on 2013


China (29), South Africa (20), Italy (8), Belgium (6),India (6), Spain (5)

Aluminium, prawns, cashews, cotton, sugar, citrus,timber, bulk electricity


South Africa (26), China (17), India (7)

Machinery & equipment,vehicles, fuel, chemicals,metal products, food, textiles

Metical (MZM)

43,00 (25/09/2015)


MEDIA FACTSOMD

NAMIBIA

Background

Climate

Terrain

Resources

Land area

Land use

Population

Urbanisation

Age structure

Ethnic groups

Languages

Colonised by Germany in the late 1800s, Namibia wasadministered by SA from 1918. After a 25-yearbush war it gained independence in 1990 and has beengoverned by Swapo since

State of the media Mature industry in a media friendly country, catering for a diverse audience


Research availability No recent industrywide data has been released

Television 53,1% of population view television on a weekly basis. Stations: 1 state owned, 2 private free-to-air stations. Plus international satellite services.National: Namibian Broadcasting Corporation (government, general), One Africa TV (private, general), DStv (private from SA),E-Botswana (private, general)

Radio 66,2% of population consume radio on a weekly basis. Stations: 20 plus including 1 national, 10 language/regional community (government). Plus private stations. National: NBC National Radio (government). Regional: Radio Energy (private), Radio Oshiwambo (government), 99FM (private),Fresh FM (private), Omulunga (private), Hit Radio (private), KOSMOS (private), Radio Wave (private)

Print 4 dailies, some 6 weeklies plus magazines produced for the local market. Newspapers: The Namibian (daily, private), New Era (daily, private), Namibian Sun (daily, private), Die Republikein (daily, private),Allgemeine Zeitung (daily, private), Namibian Economist (weekly, private),Informante (weekly, private).Magzines: Prime Focus (monthly), Insight (monthly), Flamingo (in-flight)

Cinema Cinemas located in Windhoek, Swakopmund and Ongwediva

Outdoor Full range of conventional outdoor opportunities exist

Online Internet users per 100 people: 14,8 (2014)Fixed broadband per 100 people: 1,8 (2014)Households per 100 with computer: 14,3Households per 100 with Internet access: 13,0Country code: .na


Mainly desert; hot, dry; rainfall sparse and erratic

Mostly high plateau; Namib Desert along coast;Kalahari Desert in east

Diamonds, copper, uranium, gold, lead, tin, lithium,cadmium, zinc, salt, hydropower, fish


Agricultural: 47,2% inc arable:1%; permanent pasture:46,2%



0-14 years: 30,9% , 15-24 years: 23,1%, 25-54 years:36,6%, 55-64 years: 4,9%, 65+: 4,5%

Ovambo: 50%; Kavango: 9%; Herero: 7%; Damara: 7%;White 6%; Mixed 6,5%; Nama: 5%; Caprivian: 4%;Bushmen: 3%; Other: 3%

Oshiwambo languages: 48,9%, Afrikaans (commonlanguage of most of the population/ 60% of whites):10,4%, English (official) 3,4%

Literacy 15+ read/write: total: 81,9%; male: 79,2%;female: 84,5%

HIV/Aids

Income per capita

Income share

GDP

Exports FOB

Export partners

Exports

Imports FOB

Import partners

Imports

Currency

US$1=

16,0% (2014 est), world rank: 6



US$13,4bn (2014 est), world rank: 116, growth 4,5% on 2013


South Africa, US

Diamonds, copper, gold, zinc, lead, uranium, cattle,processed fish

US$7,6bn (2014 est),world rank: 116

South Africa, US

Food, fuel, machinery &equipment, chemicals

Namibian dollar (NAD)

13, 9049 (125/09/2015)

MEDIA FACTS


LESOTHO

Land area

Population 2014

State of the media A small, poor country with rudimentary local mediaindustry. Much overspill from South Africa

Telephone lines per 100 people 2014Mobile sunscribers per 100 people 2014

2,4101,9

Television National: Lesotho TV (Sesotho & English, cultural &socail upliftment, government)

Radio National: Radio Lesotho (Sesotho & English,government), Kingdom of Joy (English, socialupliftment, private).Regional: MoAfrika FM (Sesotho, private), PeoplesChoice (entertainment/general, private)

Print Newspapers: Public Eye (English & Sesotho, weekly,largely national, private), The Mirror (English &Sesotho, weekly, private), Lesotho Times (English,weekly, major centres), Sunday Express (English,Sunday, majot cemtres, private), Moeletsi OaBasotho (general, religious)

Cinema Available via SAs Ster Kinekor

Outdoor Full range of conventional outdoor opportunitiesexist

Internet users per 100 people 11


2,1m, world rank: 144, growth: 1,2% pa

Income per capita 2014

GDP 2014


US$2,1 bn, world rank: 149, growth 1,2%on 2013

SEYCHELLES

Land area

Population 2014

State of the media The past decade has been characterised bygovernment monopolization of broadcast, draconianlibel laws that have been used against oppositionnewspapers, occasional attacks against andharassment of media workers, and extensiveself-censorship

Telephone lines per 100 people 2014Mobile subscribers per 100 people 2014

22,7162,2

Television National: Seychelles Broadcasting Corporation(general and community, very pro-government)

Radio National: Pure FM, Seychelles Broadcasting Corporation, AM RadioSeychelles (French plus English & Creole, larger islands, youthorientated), Paradise FM (French plus English & Creole, larger islands,general interest)

Print Newspapers: Le Seychellois Hebdo, Seychelles Nation (French plusEnglish & Creole, daily, all islands, goverment), Victora Times, Today inSeychelles, The People, The Independant, Seychelles Weekly, BusinessSeychelles, Seychelles Nation, Rising Sun (English, daily, main islands,private), Regar (English plus French & Creole, weekly, main islands),The People (English plus French & Creole, weekly, main islands).Magzines: Isola Bella (English & French,monthly, general interest, main islands)

Cinema Deepam Cinema

Outdoor Full range of conventional outdooropportunities exist

Internet users per 100 people 54,3

455 km2, world rank: 199



GDP 2014


US$1,4 bn, world rank: 156, growth 2,8% on 2013

SWAZILAND

Land area

Population 2014

State of the media A small, poor country with a media industry tomatch. Much overspill from South Africa

Telephone lines per 100 people 2014Mobile sunscribers per 100 people 2014

3,572,3

Television National: Swazi TV (English, Siswati & Zulu, national,general, government), Channel Swazi (English & iswati, larger centres, younger upmarket target),DStv (English/satellite broadcast from SA)

Radio National: Radio Swaziland National Service (Siswati, national, traditionalorientation), Radio Swaziland (English, national, youth & entertainment)

Print Newspapers: National: Swazi Observer (English & Siswati, daily),Times of Swaziland (English, daily), Swazi News (English, weekly,major centres), Weekend Observer (English & Siswati, weekly, majorcentres), Voice (private).Magazines: Nation Magzine (English, monthly,urban, official magazine)

Cinema Too few cinemas exsist to be a viablemedium

Outdoor Full range of conventional outdoor opportunitiesexist

Internet users per 100 people 27,1




GDP 2014


US$3,4 bn, world rank: 145, growth 2,5%on 2013



OMD

TANZANIA

Background

Climate

Terrain

Resources

Land area

Land use

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Shortly after achieving independence from Britainin the early 1960s, Tanganyika and Zanzibarmerged to form the nation of Tanzania in 1964.Government of national unity in 2010

State of the media A large poor country with a high population. Supports a remarkably diverse and strong media industry. Tanzania's media scene, oncesmall and largely state-controlled, has developed. The mainland and Zanzibar have seperate media policies. Many islanders can pick upbroadcasts from the mainland and read mainland Tanzanian press


Research availability Geopoll has introduced SMS-based media ratings survey. IPSOS

Television TV per 100 households: 15.0 (2011), research suggests much higher reach of populationNational: 4 near national (1 government, 3 private) ITV (Independent Television/Kiswahili & English/major centres/private),TVBC (Kiswahili & English/national/government), Star TV (English/major centres/private), EATV(East Africa Television: EATV is thetop youth station), DStv (English/satellite broadcast from South Africa), Capital TV (English/news/entertainment/sports/private).Regional: Clouds TV (Kiswahili & English/private), TV1 (Kiswahili & English/major centres/private), Azam TV (Kiswahili & English,satellite/private), ZBC (Zanzibar Broadcasting Corporation/Kiswahili/Zanzibar/government)

Radio Radio per 100 households: 65,0 (2011)Stations: almost 50 in total: 1 national, 2 regional (government), 4 national, 32 private, 6 international and balance community.Some important commercial stations: RFA (Radio Free Africa/Kiswahili & English/urban areas/entertainment/private),Radio One (Kiswahili & English/urban/information & education/private), Radio Tanzania (inc TBC FM & TBC Taifa: Kiswahili/national,mainly rural/family/government), Clouds FM (Kiswahili & English/entertainment & music/private),Times FM (Kiswahili & English/entertainment & music/private)

Print Almost 80 newspapers including 15 dailies, large number of weeklies, some magazines produced for the local market. plus Pan-East African and international titles. There are Kiswahili and English papers alike.Nipashe (Kiswahili/daily & Sunday newspaper/major centres), Daily News (daily/government), Business Tim

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