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Page 1: MEDIA - Farmers Weekly | Home › assets › Advertising-2019-2 › GlobalHQ-… · Double page spread (DPS) 390mm x 548mm (18mm gutter) $9730 ... Our content includes insights in

MEDIAKIT 2019

Page 2: MEDIA - Farmers Weekly | Home › assets › Advertising-2019-2 › GlobalHQ-… · Double page spread (DPS) 390mm x 548mm (18mm gutter) $9730 ... Our content includes insights in

GlobalHQ is an independent publisher providing engaging agri content that informs, inspires and entertains.Our publications are Farmers Weekly, Dairy Farmer, Onfarm Story and AgriHQ market reports.

We know as marketers you are looking for a return on your advertising investment and we also know you have a choice in where you spend your marketing dollars. The GlobalHQ suite of publications does have your business media objectives covered and we harness the opportunity to proactively provide new and smart thinking in helping your brands and products create cut-through to our rural audience.

Engage with our partnership managers, they are forward-thinking and can help achieve your business milestones.

Warren McDonaldGeneral manager

Page 3: MEDIA - Farmers Weekly | Home › assets › Advertising-2019-2 › GlobalHQ-… · Double page spread (DPS) 390mm x 548mm (18mm gutter) $9730 ... Our content includes insights in

04 Farmers Weekly

08 Dairy Farmer 12 Onfarm Story

16 Digital

18 Innovations

20 Brand Insights

22 Terms and conditions

Page 4: MEDIA - Farmers Weekly | Home › assets › Advertising-2019-2 › GlobalHQ-… · Double page spread (DPS) 390mm x 548mm (18mm gutter) $9730 ... Our content includes insights in

Farmers Weekly – News that matters.

MORE THAN78,000 RURALLETTERBOXES

FARMER READ FARMER INVESTED

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Our award-winning, experienced team of writers and editors make sure we cover the country from top to bottom, delivering timely news and insights beyond the farm gate. We capture the characters of farming with Onfarm Story to more than 78,000 rural households throughout New Zealand.

Farmers Weekly is the only publication that covers sale yard results and market analysis from our AgriHQ analysts. This offers our readers insights to make informed business decisions. Readers see us as their trusted specialists with less commercial advertising than our competitors. This allows our readers to spend more time on each page engaged in our content which means eyes on your messaging for longer. Farmers Weekly has adapted to meet the changing needs of media consumption. We deliver a virtual copy of Farmers Weekly through e-mail to our registered subscribers every Friday afternoon and news updates each Wednesday.

INDEPENDENT JOURNALISTS

100% AGRI-ONLY

Farmers Weekly is the leading agricultural publication. We deliver news, opinion, market information and farm management information to help farmers make informed decisions about their farming business.

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Page 6: MEDIA - Farmers Weekly | Home › assets › Advertising-2019-2 › GlobalHQ-… · Double page spread (DPS) 390mm x 548mm (18mm gutter) $9730 ... Our content includes insights in

All dimensions are height by width.

Double page spread (DPS)390mm x 548mm (18mm gutter)$9730

Loadings will be applied to premier and fixed positions.

Number of insertions 1 3+ 6+ 9+ 12+

CCM rate $27.50 $26.85 $26.10 $25.50 $24.50

Full page390mm x 265mm$5125

Half page pony280mm x 187mm$3850

12x7120mm x 265mm$2310

10x7100mm x 265mm$1925

Display advertising rates

20x4200mm x 149mm$2200

Positions in paper Rates Size

Front page solus $3280 7x7

Back page solus $2200 10x7

Page 3 solus $2770 12x7

Page 5 solus $2665 12x7

Onfarm Story $2600 10x7

Market Snapshot $2600 39x2

*Other preferred positions available: rate + 10%.

Casual rates

Rates

Special rates for premier positions

Half page horizontal200mm x 265mm$3850

7 columns per pageDisplay advertising

Columns 1 2 3 4 5 6 7

mm 33 72 110 149 187 226 265

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Page 7: MEDIA - Farmers Weekly | Home › assets › Advertising-2019-2 › GlobalHQ-… · Double page spread (DPS) 390mm x 548mm (18mm gutter) $9730 ... Our content includes insights in

Dates and deadlines

Creative services are charged on a case-by-case basis. All innovative options are POA. All rates include full colour, are commission-bearing and exclude GST. Please send all print advert material to [email protected]. All advertisements that have 50% or more of the ad size made up of text must have the word ‘ADVERTISEMENT’, on top of the ad and copy must be in a different font from magazine body copy. All advertising is subject to our terms and conditions – please see farmersweekly.co.nz/advertising.

Early deadline

Issue number Publication date Display deadline Issue number Publication date Display deadline

Jan 1 January 14 January 8 26 July 8 July 2

2 January 21 January 15 27 July 15 July 9

3 January 28 January 22 28 July 22 July 16

Feb 4 February 4 January 29 29 July 29 July 23

5 February 11 February 4 (Mon) Aug 30 August 5 July 30

6 February 18 February 12 31 August 12 August 6

7 February 25 February 19 32 August 19 August 13

Mar 8 March 4 February 26 33 August 26 August 20

9 March 11 March 5 Sept 34 September 2 August 27

10 March 18 March 12 35 September 9 September 3

11 March 25 March 19 36 September 16 September 10

Apr April 1 March 26 37 September 23 September 17

13 April 8 April 2 38 September 30 September 24

14 April 15 April 9 Oct 39 October 7 October 1

15 April 22 April 15 (Mon) 40 October 14 October 8

16 April 29 April 18 (Thur) 41 October 21 October 15

May 17 May 6 April 30 42 October 28 October 22

18 May 13 May 7 Nov 43 November 4 October 29

19 May 20 May 14 44 November 11 November 5

20 May 27 May 21 45 November 18 November 12

Jun 21 June 3 May 28 46 November 25 November 19

22 June 10 June 4 Dec 47 December 2 November 26

23 June 17 June 11 48 December 9 December 3

24 June 24 June 18 49 December 16 December 10

July 25 July 1 June 25 50 December 23 December 17

Display deadline Tuesday unless stated otherwise. Booking deadline is 3pm. Material deadline 5pm.

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“I LOOK FORWARD TO THE NEXT EDITION. WE ALL APPRECIATE THE GENUINE PERSPECTIVE THE MAG PORTRAYS.” JOHN STEPHENSONFONTERRA SHAREHOLDERS COUNCILLOR AND WAIRARAPA FARMER

Dairy Farmer – Our country, our people.

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Page 9: MEDIA - Farmers Weekly | Home › assets › Advertising-2019-2 › GlobalHQ-… · Double page spread (DPS) 390mm x 548mm (18mm gutter) $9730 ... Our content includes insights in

Dairy Farmer is the only free magazine that delivers to every letterbox on every dairy farm, that’s over 24,000 farmers looking forward to their dairy farmer fix every month.We understand the importance of dairy to the agriculture sector. Our editors, journalists and contributors really know dairying and have all been involved in farming at the grassroots level. The contribution our farmers make to the economy is vital and we believe their stories need to be shared – every farm and farmer is different and Dairy Farmer is dedicated to telling those stories. The team at Dairy Farmer isn’t afraid to get their gumboots dirty and deliver news, insights and stories of our farming characters behind the farm gate. Our content includes insights in science, technology, research and the latest market analysis locally and internationally. Dairy Farmer offers a longer read for our dairy audience that keeps them informed and going back for more. This benefits our advertisers as readers see your marketing more. Dairy Farmer also has low advertising to editorial ratio so our readers spend more time with your message. To meet the changing needs of how we consume media, a virtual copy of Dairy Farmer is e-mailed to our registered subscribers on the first Monday every month, along with news updates each fortnight.

CIRCULATION*

24,118*ABC September 2018

FARMERS TALKING TO FARMERS

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Display advertising rates

Casual rates

Directory

Double page spread (DPS)Non-bleed: 280mm x 404mm

Bleed size: 297mm x 420mm +5mm

ROP:$6495 IFC: $6995

Double page spread halfNon-bleed: 140mm x 404mm

Bleed size: 156mm x 420mm +5mm $4495

Full pageNon-bleed: 280mm x 186mm

Bleed: 297mm x 210mm+5mm

ROP $3750 OBC: $4250

1/3 page horizontalNon-bleed: 90mm x 186mm

Bleed: 106mm x 210mm +5mm

$1650

1/2 page portraitNon-bleed: 280mm x 91mm

Bleed: 297mm x 99mm +5mm

$2450

1/3 page portraitNon-bleed: 280mm x 59mm

Bleed: 297mm x 66m +5mm

$1650

1/4 page portrait140mm x 91mm

$1100

1/4 page horizontalNon-bleed: 70mm x 186mm

Bleed: 86mm x 210mm +5mm

$1100

1/2 page horizontalNon-bleed: 140mm x 186mm

Bleed: 156mm x 210mm +5mm

$2450

1/2 page portrait pony170mm x 122mm

$2000

1/4 page portrait124mm x 91mm

$500

1/4 page horizontal60mm x 186mm

$500

1/8 page horizontal60mm x 91mm

$250

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Dates and deadlines

Early deadline

Creative services are charged on a case-by-case basis. All innovative options are POA. All rates include full colour, are commission-bearing and exclude GST. Please send all print advert material to [email protected]. All advertisements that have 50% or more of the ad size made up of editorial must have the word ‘ADVERTISEMENT’ on top of the ad and copy must be in a different font from magazine body copy. All advertising is subject to our terms and conditions – please see farmersweekly.co.nz/advertising.

Publication date Publish date Booking Deadline Material due

February 4 February 17 January (Thur) 18 January (Fri)

March 4 March 15 February 18 February

April 1 April 15 March 18 March

May 6 May 17 April (Wed) 18 April (Thurs)

June 4 June (Tues) 17 May 20 May

July 1 July 14 June 17 June

August 5 August 19 July 22 July

September 2 September 16 August 19 August

October 7 October 20 September 23 September

November 4 November 17 October (Thur) 18 October (Fri)

December 2 December 15 November 18 November

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213,637FACEBOOKVIEWS*

593,665 FACEBOOK REACH*

Onfarm Story – Telling the New Zealand story, one farmer at a time

Total post reach and video views across Farmers Weekly Facebook since Onfarm Story launch July 2018. Video views: Publicly displayed and triggered when someone watches for at least three seconds. Reach: The number of people who received impressions of a page post.

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MULTIPLATFORMPRINT, DIGITAL AND SOCIAL

SHARED TO 78,000 READERS

Onfarm Story features characters in agriculture who work to determine their own future, don’t do things by halves and stand out from the crowd. Each week we feature a different farmer – they’re interesting and enterprising people and they live in great locations, each with their own story to tell.

Inspired farmers are chosen by our editorial team from all over the country. The range of stories will include every farming sector: sheep and beef, dairy, forestry, viticulture, horticulture and more.

Onfarm Story enables advertisers’ messaging to be alongside compelling print and video content where your brand and products can be showcased. Published across print, digital and social platforms Onfarm Story has a huge reach, long shelf life and shared far and wide by industry leaders.

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Onfarm Story – Telling farmers’ stories

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The Onfarm Story partnership reelIs about eight seconds of fast-paced cuts within the Onfarm Story title sequence.

Material deadlineThe material is to be sent to [email protected] 10 days before the Onfarm Story Friday launch.

Advertiser product briefYou are to provide a small brief on the products you want to be featured and any information that will help our production manager in producing the partnership reel.

Material to be supplied• Video and or images of the product, service or brand• The material should show the product or service in use• The material should be relative to the product or brand• Ideally a range of shots and angles

Supplying video• The video should be full HD (1920x1080) but can be HDTV (1280x720) • Youtube links can be provided if the footage is relative to the brand or product

and the content is owned by you• Five to 10 video shots - this will make up about eight seconds of fast cuts within

the title sequence• The supplied video should not include any graphics or text• The supplied video should not be advertising time sensitive

Supplying images• Images should be high resolution (greater than 1920x1080) and landscape

orientated• .png .jpg .tiff .psd files are all accepted• Five to 10 images or a selection of images to choose from

Supplying logos and brand elements• Logos should be supplied in vector format, .ai or .eps files• High res .jpg, .png or .psd files can also be accepted• Animated versions of the logo can be accepted• Logos should be supplied with a transparent background• Brand guidelines including fonts and colours relevant to the brand

Approval processYou will you be sent The Onfarm Story Partnership Reel as well as the end graphic, for sign-off before it is placed within the final Onfarm Story edit.

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Farmers Weekly has long been New Zealand’s most trusted source of farming news.As technology and connectivity continue to improve across rural New Zealand farmers are increasingly turning to farmersweekly.co.nz for live, up-to-the-minute news, information and markets data.

Farmersweekly.co.nz has been designed to understand and respond to a progressive farming audience who require news and insights at their fingertips to aid in their decision making. farmersweekly.co.nz has quickly established itself as a valuable farm management tool.

Consumers continue to embrace digital and view content on multiple devices. Farmersweekly.co.nz is the only destination keeping farmers in tune with the latest agri news across every sector. This enables advertisers to connect with the right audience, therefore, there is no wastage.

Digital - Live, up-to-the-minute news and information.

MONTHLY PAGE VIEWS223,282*

MONTHLY USERS29,392*

*Google Analytics, 6-month average

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Get in touch with your partnership manager for more information about Brand Insights. Material is accepted in the following formats: JPEG, GIF and PNG. Material supplied is to be no larger than 100kb. Digital material is due five days before go-live date.Note: Not all email providers support .gif animations, therefore ensure all important messaging appears on the first frame.

Ad unit Size (pixels) Per position

Leaderboard 760x120px $550.00

MREC 300x250px $550.00

Brand Insights (Wednesday only) $1495.00

e-Newsletters

Material is accepted in the following formats: JPEG, GIF, PNG and HTML5. Material supplied is to be no larger than 100kb. Digital material is due five days before go-live date. *SOV Proposition, contact your account manager for more information.**$275 + GST per month

Ad unit Size (pixels) CPM Rate

Premier billboard 970x250px (desktop) and 320x50 (mobile) SOV*

Main leaderboard 760x120px (desktop) and 320x50px (mobile) $40.00

Leaderboard (ROS) 760x120px (desktop) and 320x50px (mobile) $30.00

MREC 300x250px $50.00

Video MREC 300x250px $60.00

Half page 300x600px SOV*

Real estate MREC 300x250px $275**

Mobile pop-up 320x460px (portrait) and 480x300px (landscape) SOV*

Tablet pop-up 768x1004px (portrait) and 1024x748px (landscape) SOV*

Farmers Weekly virtual publication enrichment $25.00

Rates

Please send digital material to [email protected]. Digital material due five days before go-live date. All rates exclude GST and are commission-bearing. CPM = Cost per thousand impressions.

Animated material creation $220.00

Animation only $110.00

Static material creation $110.00

Resize/update $50.00

Material release fee $25.00

Creative assistance

Farmers Weekly e-newsletters are sent on Wednesday and Friday afternoons.

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Farmers Weekly tailors and innovates to meet consumer needs.We link your story and brand with our unbiased agri-only content. We can target your innovations from island to island or down to a single region. Other bespoke content creation is available.

Innovative Options – Stand out more than your competitors

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*Direct mailers/ride alongs do not go in Farmers Weekly.

Farmers Weekly cover wrap• Gloss 80/85gsm minimum• 4-pages wrap• Subject to existing front and

back page advertisers’ approval.

Ride alongAlign your brand with New Zealand’s number 1 farming publication. We can deliver your direct mailer/ridealong with Farmers Weekly or Dairy Farmer*. For extra impact, run an advertisement in the paper that same week. All sizes and weights can be priced accordingly.

This could be your flyer

Stitched centre insert• A3, A4 and A5 size for

Farmers Weekly• A4 and A5 for Dairy Farmer• Pamphlet, booklet and

reveal/gate-fold options• Available in centre or in section• Regional breakouts also available

for Farmers Weekly• 80-300gsm paper stocks• Range of paper finishes – gloss,

matt, newsprint and more.

This could be your stitched insert

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Brand Insights – Showcase your content in Farmers Weekly and Dairy Farmer

Highlighting your brand’s message in an editorial style to showcase products, research, testimonials and in-depth information for readers across print and digital assets.

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Brand InsightsCreating longer-form editorial content enables you to be more informative about your products to the audience, reflecting the credibility of your brand or product as an industry leader.We have two Brand Insight propositions available• Print – A pre-designed full page template in Farmers Weekly or

Dairy Farmer • Digital – Featured in our mid-week Farmers Weekly Update or in the

mid-month Dairy Farmer update, driving readers to your website or product.

Print elements• Editorial • Brand/product photo• 10x7 (Farmers Weekly) • Quarter page (Dairy Farmer)

This could be your sponsored content

Digital elements• Leaderboard• About 200 words• Linked to your website• Brand/product photo

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Terms and conditions

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1. Advertisements 1.1 GlobalHQ accepts all Advertisements from the Client for publication in Farmers Weekly, Dairy Farmer and Farmers Weekly websites on the following terms and conditions (“Terms and Conditions”). These Terms and Conditions apply to:

a. Display and classified advertising in Farmers Weekly and Dairy Farmer

b. Online advertising across the Farmers Weekly website and digital platforms including eDMs across Farmers Weekly and Dairy Farmer

c. Stitched inserts, DM ride-alongs, cover wraps and any other advertising innovations in Farmers Weekly and Dairy Farmer.

2. Agreement These Terms and Conditions (including booking confirmations) set out the entire agreement between the Client and GlobalHQ in relation to advertising with Farmers Weekly and/or Dairy Farmer in print and/or online. Acceptance of any advertising quotes, products or services from GlobalHQ is deemed to be acceptance of these Terms and Conditions.

3. Indemnity The Client indemnifies, and holds indemnified, GlobalHQ against all losses, damages or costs incurred (including, without limitation, consequential loss, loss of profits or loss of business) arising as a consequence of the placement and/or content of the Client’s Advertisement or any breach of these Terms and Conditions and from any costs, harm or loss incurred by GlobalHQ through making corrections or amendments to the Client’s Advertisements in accordance with these Terms and Conditions.

4. GlobalHQ’s Rights 4.1 GlobalHQ in its discretion may: a. At any time and without notice to the Client cancel,

reject or refuse to publish or continue publishing any Advertisement without providing any reason for such rejection or refusal at any time before or after publication of the Advertisement, provided this right will not be unreasonably exercised. In the event that an Advertisement has been cancelled or rejected by GlobalHQ and where advertising rates have been agreed on the basis of a specified number of Advertisements appearing within a prescribed timeframe, any Advertisement already run shall be paid for at the rate that would apply if the entire order were published.

b. Remove from its publications or websites any Advertisement that contains matter that GlobalHQ views, in its sole and absolute discretion, to be objectionable or inappropriate for inclusion.

c. Accept and publish advertising requesting restrictions

or specifying positions, facings, editorial adjacencies or other requirements, but acceptance of such restrictions or specifications are at GlobalHQ’s sole discretion and are not guaranteed.

5. Warranty 5.1 The Client represents and warrants that: a. GlobalHQ is entitled to reproduce any written

material, advertising or images supplied by the Client to Farmers Weekly and Dairy Farmer, without further cost to the Client, in other GlobalHQ publications and media.

b. That the Advertisement complies in every way with the Advertising Codes of Practice issued by the Advertising Standards Authority Incorporated and with every other code or industry standard relating to advertising in New Zealand.

c. Publication of the Advertisement will not give rise to GlobalHQ incurring any liability or to a claim against GlobalHQ.

d. The information provided to GlobalHQ is true and correct and that the Client will advise GlobalHQ of any changes to the information or details.

e. The Client repeats the representations and warranties in clause 5.1 on each occasion that an Advertisement is Booked and each time an Advertisement is provided to Farmers Weekly and Dairy Farmer for publication.

f. The advertising space will be used only by the

Client for advertising their usual business, with the exception of employment advertising which is permitted, and may not be transferred by the Client to another person.

g. The Advertisement the Client provides does not: (i) Contain material that is considered obscene,

offensive, defamatory or which otherwise offends against generally accepted community standards and is unsuitable for publication and is likely to be misleading or deceptive or otherwise infringe the Fair Trading Act 1986 or any other statute, regulation or rule of trade.

(ii) Infringe copyright, trademark or any other intellectual property rights.

(iii) Breach any provision of any statute, regulation, by-law or other rule of law.

h. The Advertisement the Client provides complies in every way with the Human Rights Act 1993 (HRA). Under the HRA, it is unlawful, subject to certain exceptions contained in the HRA, for employment Advertisements to restrict applicants because of their sex, marital status, religion, ethical belief, colour, race, ethnic or national origins, disability, age (over the age of 16), political opinions, employment status, family status or sexual orientation. For

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the avoidance of doubt, where an employment Advertisement does not fall within one of the exceptions contained in the HRA, that Advertisement shall be regarded as being open to applications from males and females.

6. Limitation of Liability To the fullest extent permitted by law, GlobalHQ will not be liable for any loss, costs, damages or harm or misrepresentation including, without limitation, liability for indirect or consequential loss, loss of business, loss of revenue or profit as a consequence of any action or omission by it, its employees, contractors or agents.

7. Advertising Material and Content 7.1 It is agreed that: a. The Client is responsible for proof-reading and

approving all Advertisements before submitting them to Farmers Weekly and/or Dairy Farmer for publishing.

b. If the Client does not sign off their final advertising

proof within the allocated timeframe, Farmers Weekly and/or Dairy Farmer reserves the right to sign it off without consequence or liability (as per clause 6).

c. The Client is fully liable for any errors or omissions in the Advertisement that remain after the Client has provided the final Advertisement to Farmers Weekly and/or Dairy Farmer or has approved the final proof.

d. The Client acknowledges that it is responsible for notifying Farmers Weekly and/or Dairy Farmer as soon as possible (and in any case, within 10 days of the date the Advertisement appeared or should have appeared) of any error it identifies in any Advertisement the Client has placed. Where Farmers Weekly and/or Dairy Farmer receives notification of such an error, Farmers Weekly and/or Dairy Farmer will consider that error and take any steps it considers reasonable or necessary to remedy that error at the next available opportunity. After 10 days any claim is deemed waived.

e. When any change of Advertisement is not received by the Material Deadline, an Advertisement run in previous publications may be published in its place.

f. All advertisements that have 50% or more editorial of the total ad size, must have the word, ‘ADVERTISEMENT’ on top of the ad and copy must be in a different font from newspaper body copy. Final sign off for any of the above must be from the editor.

g. Without notice to the Client, Farmers Weekly and/or Dairy Farmer may insert the words ‘ADVERTISEMENT’ above or below any advertisement, which in Farmers Weekly’s and Dairy Farmer’s opinion resembles editorial that could create confusion for readers/viewers.

8. Advertisement Cancellations a. GlobalHQ, in its sole discretion, may agree to cancel

an existing work order for print and/or Farmers Weekly Website Advertising by the Client.

b. The Client will remain liable for the cost of any work performed or materials purchased on behalf of the Client, including the cost of services and, where relevant, paper and/or printing.

c. All cancellations of Advertising must be made in writing to GlobalHQ. Email is accepted.

d. Cancellation of print and digital Advertising by the Client will be accepted by GlobalHQ in its sole discretion, and will incur a cancellation fee of 100% of the Advertisement cost plus GST, if cancelled within three Business Days of the Booking Deadline or for digital the campaign start date.

e. If the print and digital material required from the Client for the print and digital Advertising is not received by the material deadline date, the client will incur a cancellation fee of 100% of the Advertisement cost plus GST.

f. Cancellation of Innovation placements within GlobalHQ publications by the Client will be accepted by GlobalHQ in its sole discretion and will incur a cancellation fee of 100% of the Innovation cost plus GST, if cancelled within 10 Business Days of the Innovation Booking Deadline.

9. Rates 9.1 The Client acknowledges that: a. All Advertisements will be charged, and the relevant

amount due will be paid to GlobalHQ, in accordance with the Rate Card applicable at the time an Advertisement is Booked, unless otherwise agreed in writing.

b. Where a rate is agreed between the parties, that differs from the Rate Card, on the basis that the Advertisement will appear in a specified number of publications within a certain period of time, and the Client does not subsequently advertise in the specified number of publications within the agreed timeframe, the Client will be liable for the difference between the rates agreed and those which are prescribed in the Rate Card, for the number of Advertisements actually published.

c. Unless otherwise stated by GlobalHQ, advertising rates are quoted exclusive of GST and the Client will pay GST in addition to such rates. GlobalHQ will not charge GST if a Client can provide written confirmation that it is not a resident in New Zealand for GST purposes (i.e. not a resident for income tax purposes and not carrying on an activity in New Zealand through a fixed or permanent place in New Zealand). Clients must advise GlobalHQ should their position alter.

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10. Payment/Costs a. All invoices are due for payment on the 20th of

the month following the date of the invoice for any Advertisement (Due Date).

b. The Client must advise GlobalHQ as soon as possible and, in any event, before the Due Date, if the Client believes there is any error with the invoice(s) it has received.

c. I n the event that GlobalHQ does not receive payment within five Business Days of the Due Date, GlobalHQ

may send to the Client a notice of demand for payment (Final Demand).

d. If the Client does not pay all outstanding amounts owed to GlobalHQ within Five Business Days of the date of any Final Demand, the Client will become immediately liable for all costs and expenses incurred in recovering the debt including, but not limited to, full legal costs, debt collection and court costs and any interest on the amount due from the Due Date to the date the amount due has been recovered, charged at the ‘use of money’ interest rate prescribed by the New Zealand Inland Revenue Department.

e. If the client does not pay the outstanding amount owing to GlobalHQ, GlobalHQ may put the client on a Stop Credit where future advertising will not be placed until all outstanding moneys owed are paid in full.

f. Clients who are deemed to be a Bad Debtor by GlobalHQ will not be eligible for future advertising until payment is received, and may be required to pre-pay for all future Advertisements.

g. GlobalHQ reserves the right to cancel without notice any forward bookings if the Client has become a Bad Debtor.

h. Clients based outside of New Zealand may be asked to pre-pay for their advertising, at GlobalHQ’s discretion, to ensure payment is received on time.

i. GlobalHQ reserves the right to request Clients pre-pay for advertising before it runs. Once payment is received the Advertisement will then be placed in the next available publication. Pre-payment may be in the form of credit card, direct debit or supplier charge card if available.

j. Farmers Weekly and Dairy Farmer are entitled to charge for their services in the creation of marketing material and Advertisements specifically requested by Clients. Ownership of such material shall pass to the Client upon payment in full of all amounts due to GlobalHQ by the Client for these services. The intellectual property in all original material supplied by Farmers Weekly and Dairy Farmer such as photographs, graphics and editorial content will

remain with Farmers Weekly and Dairy Farmer, the Client acknowledges and agrees that its use by the Client or a third party (other than with express written consent of Farmers Weekly and Dairy Farmer) is prohibited.

11. General 11.1 Advice The Client acknowledges that before accepting these Terms and Conditions it has had the opportunity to obtain advice, including independent legal advice, as it requires, regarding these Terms and Conditions and their effect.

11.2 Whole Agreement These Terms and Conditions govern the relationship between GlobalHQ and the Client and supersede all prior representations or agreements between the parties whether oral or in writing, unless expressly stated otherwise.

11.3 InvalidityIf any provision of these Terms and Conditions is held by any competent authority to be invalid or unenforceable, it shall be read down or severed to the extent of the invalidity or unenforceability and that event shall not affect the validity or enforceability of the remaining provisions.

11.4 Governing law The laws of New Zealand govern these Terms and Conditions.

11.5 JurisdictionEach party irrevocably and unconditionally submits to the non-exclusive jurisdiction of the courts of, or exercising jurisdiction in, New Zealand and waives any claim or objection based on absence of jurisdiction or inconvenient forum; or immunity in relation to these Terms and Conditions in any jurisdiction for any reason.

11.6 Amendment GlobalHQ may amend these Terms and Conditions from time to time at its sole discretion. The amended Terms and Conditions will not apply to Advertisements that are confirmed as Booked unless otherwise agreed between GlobalHQ and the Client.

11.7 WaiversThe failure of GlobalHQ to enforce or a delay by GlobalHQ to enforce any right conferred upon it by these Terms and Conditions shall not constitute a waiver of any such right or operate so as to bar the exercise or enforcement thereof at any time or times thereafter.

11.8 No assignmentThe Client shall not assign these Terms and Conditions or otherwise transfer the benefit of these Terms and Conditions or a right or remedy under it.

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11.9 Survival Notwithstanding termination of this Agreement, this clause 11.9 and the following clauses shall survive any termination: i. Clause 3 (Indemnity); ii. Clause 6 (Limitation of liability); iii. Clause 10 (Payment/Costs); iv. Clause 11 (General); and v. All other clauses required giving effect to this

clause.

12. Definitions/ Interpretation 12.1 In these Terms and Conditions, unless the context otherwise provides, the following definitions shall apply:

a. The expression ‘Client’ means the advertiser and where advertising has been placed with Farmers Weekly and Dairy Farmer by an advertising agency, includes that agency.

b. ‘Advertisement’ means any Advertisement supplied to Farmers Weekly and Dairy Farmer by or on behalf of the Client, including any design and/or text.

c. ‘Booked’ means an Advertisement that has been confirmed by the Client and which GlobalHQ has generated a booking confirmation for.

d. ‘Booking Deadline’ means the time by which Farmers Weekly and Dairy Farmer must receive confirmation of an order for an Advertisement from the Client, as contained in the Rate Card for Farmers Weekly and Dairy Farmer print publications.

e. ‘Material Deadline’ means the time by which Farmers Weekly and Dairy Farmer must receive material for an Advertisement from the client.

f. ‘Campaign Start Date’ means the date on which the digital advertising will commence.

g. ‘Business Day’ means a time between 8am and 5pm, which is not a weekend or a public holiday.

h. Farmers Weekly Websites or ‘Digital Platforms’ means farmersweekly.co.nz

i. ‘Rate Card’ means the rate card for the Farmers Weekly and Dairy Farmer publication in which the Advertisement is to appear which contains the advertising rates and relevant deadlines for the Farmers Weekly and Dairy Farmer publications, as amended from time to time.

j. ‘Bad Debtor’ means a Client who has failed to make payment of an outstanding advertising invoice within 60 days of its due date.

k. ‘Stop Credit’ means the client’s advertising account has been frozen until full payment has been received.

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