media fragmentation and the future of pr
TRANSCRIPT
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Media fragmentation –and the future of PR
Fragmenting media – and the future of PRStephen Waddington @wadds
CIPR North-East – 15 October 2010
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Media fragmentation –and the future of PR
Fragmenting media
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Print is in decline
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Broadcast is booming
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Radio renaissance
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Local media as community
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The end of the news cycle
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User generated (news) content
Photo: Haiti Beverly & Pack (Flickr)
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News goes social
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Open source journalism
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Your network as an editor
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Media fragmentation –and the future of PR
Future of PR
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Content: story telling
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Branded media
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“Authentic campaigning”
Photo: www.alastaircampbell.org
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Planning
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Speed
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Real time monitoring
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Measurement
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Integration
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Creating value
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Practitioners as communicators
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Thank-you. Questions?