media genre powerpoint
DESCRIPTION
Pop music - what is it all about?TRANSCRIPT
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Pop musicWhat is it all about?
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What are the codes and conventions of this genre?
Conventions• Artists are dressed in fashionable
and stylish.
• The artists are portrayed as happy and content with their lives
• Songs are normally about love and relationships
• Pop magazines have bright, bold colours which are associated with positive things
codes
• Fun and light hearted
• Party atmosphere
• Relating to their audience
• Bright colours
• Attractive men and women showing every is perfect
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Wh
at mag
azine
s for
the
ge
nre
are th
ere
?
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Can you link the magazines to the previous slide?
The magazines all have main images that are studio shot not of them are live shots from a concert.
All the artist are dressed in stylish fashionable clothing.
These magazines have bright colours in their colourscheme, none of them are dull.
The artists are smiling and happy in their photographs non of them look sad or angry showing that these artist are happy and content with their lives.
They are all actractive and perfect none of them are stereotypically ugly.
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Is this a main genre, a sub-genre or a hybrid genre?
• This is a main genre born out of rock and roll.
• It has several sub-genres:
• Adult Contemporary
• Britpop
• Pop/Rock
• Soft Rock
• Teen Pop
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How wide/ small is the target audience?
Audience/fans- who are they? Demographics/Psychographs?
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Target audience Pop music's target audience is most likely to be young people around the ages of 16-24. It is aimed mostly at teens and usually, a majority of the time, at young females. A
stereotypical target audience of pop would normally wear clothing from a
relatively "mainstream" store such as New Look, Primark or Topshop. They would
wear everyday brands that are usually on trend and in all of the fashion magazines
such as Look or In Style.
People who fit in the target audience seterotype for pop music are most likely to listen to artists that are frequently on
the radio and in the top 40 charts such as 1 Direction, Taylor Swift and Beyonce and if buying a collaborative album in a shop this audience is most likely to be seen buying from the top 40 chart and albums such as
the "Now That's What I Call Music" collaborations or “Pop Party”.
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Define and categorise the
genre – what distinguishes it?
• Pop music often borrows elements from other styles including urban, dance, rock, Latin and country.
• Pop songs are short to medium-length, 2- 3 minuets.
• Pop songs are written in a basic format often the verse-chorus structure, as well as the common employment of repeated choruses, melodic tunes, and hooks.
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Key artists in the development of
the genre • 1950’s - Nat King Cole, Rosemary
Clooney, Perry Como, Dean Martin, Tony Bennett, Peggy Lee
and Ella Fitzgerald.
• 1960’s – The Beetles.
• 1970s- Elton John, Fleetwood Mac and ABBA.
• 1980’s - Madonna, Cyndi Lauper, Prince, Michael Jackson, Janet
Jackson, Whitney Houston, Lionel Richie, Cher, Hall & Oates, David Bowie, Bruce Springsteen, Don Henley, John Mellencamp, George Michael, Tiffany, New
Kids on the Block, Debbie Gibson, Wham!
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Key artists at the moment
1 Direction, Katy Perry, ArianaGrande, Lorde, John Legend,
Beyonce, Bastille, Ed Sheeran, Sam Smith, Chris Brown,Cheryl, Taylor
Swift and OneRepublic
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Public perception of the genre – is it a popular
genre with mainstream appeal or more niche?
• Pop music used to be a term solely associated with ‘popular music’
• But now it is a genre of itself and has become even more popular because many radio stations across the country play just pop music because it has so many artists performing in that genre.
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Re
cord
labe
ls
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Cross media What other media covers pop music
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Tele
vison
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Rad
io statio
ns
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The EndBy Hannah Edwards